Stefan Bakos-Head of Performance Marketing
Check rate
Experience
Head of Performance Marketing
Adviqo AG
Multichannel Performance Marketing Specialist
Door2Door GmbH
Head of Performance Marketing
Free2Moove GmbH
Crossmedia Performance Marketing
Funke Media Group GmbH
- Concept, forecast and execution of the overall performance marketing strategy
- Setup and roll-out of multiple international campaigns via Google Search, GDN, YouTube, Facebook, Instagram, Xing and LinkedIn
- Recruiting and leading marketing and cross-functional teams up to 5 people
- Managing campaigns supported by agencies and external vendors
- Leading weekly C-level meetings for a new mobile, desktop and offline combined product
- Creation of native programmatic online and Smart TV ad campaigns
- Management of social media and influencer marketing campaigns
- Planning and leading offline branding campaigns via print PR, flyers and billboards
- Negotiations and deal closings with monetization partners
- Implementation of a BI reporting system showing cohort-wise KPI chain from CPC to ROI
- Setup of real-time bidding and retargeting campaigns via various DSPs
- Implementation of multi-channel tracking for user attribution with multiple touchpoints
- Setup and running of automated CRM platforms for emails, push and in-app actions
- Conversion optimization of websites and app store presentations with A/B testing and on-site funnel analysis
- Tools: Facebook Ads Manager, Google Analytics/Editor/360°, Intelliad, Adjust, Flurry, Tune, Singular, Mixpanel, Tableau, Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insightly, Emarsys, Mailchimp, Jira, Asana, Basecamp, Trello, MS Project, DataXu, Outbrain, Joomla, WordPress, HTML, SQL
Multichannel Performance Campaign Executive
Sparkassen-Finanzportal GmbH
Mobile Performance Marketing Executive
Spiele-Palast GmbH
Interim Manager, Mobile Marketing
118000 AG
- Mobile marketing for the Cheap Calls app on iOS/Android
- Product launch of the Twumber Android app
Interim Manager, Mobile Marketing
Aloqa GmbH
- Channel research of mobility vehicles and services
- Company acquired by Motorola Mobility Inc.
Interim Manager, Mobile Marketing
Bellboxx GmbH
- Mobile marketing for the Showboxx mobile community
Interim Manager, Multi-Channel Marketing
Burda Direct interactive GmbH
- Multichannel marketing and tracking for the relaunch of daydreams.de
- Product and website consulting
Interim Manager, Crossmedia Marketing
Deutsche Post Com GmbH
- Installed project management for the new crossmedia marketing department
- Conceptual design and project lead of crossmedia campaigns for e-commerce clients
Interim Manager, Mobile Marketing & Business Development
European Games Group AG
- Mobile marketing and business development for the iOS tablet game Deepworld and the game Hero Zero on iOS/Android
Interim Manager, Mobile Performance Marketing
INTERNETONE AG
- Structured global mobile performance marketing, tracking and reporting for the iOS casino game Slotodrome
Interim Manager, Mobile Marketing
Morphicon Media AG
- Conceptual design and execution of international mobile games marketing campaigns
- Built up tracking and controlling system
Interim Manager, Mobile Performance Marketing
Onepastfive GmbH
- Mobile performance marketing for the Joindrop app on iOS/Android
Interim Manager, Display Campaigns
Opentabs GmbH
- Built and executed display campaigns for DACH countries
Head of Mobile Marketing
vukee GmbH & Co. KG
- Strategy planning and coordination of international performance display and search advertising campaigns
- Implemented Android and iOS tracking and automated CRM for the Photobook app
Senior Product and Sales Manager
Dräxlmaier Fahrzeugsysteme GmbH
- Key accounting for Porsche AG main harness of the Panamera
- Customer relationship management and negotiations of product change costs
- Calculated and acquired new orders
- Managed a transaction volume of €8 million per year
Sales and Project Manager (Co-Founder)
Mobile App Software UG
- Business development and acquisition of new clients
- Led the sales team
- Project management of iOS/Android app development projects with up to 4 developers
- Executed online and social media marketing measures
Sales Manager and Website Builder (Co-Founder)
Gründerwelt UG
- Business development and acquisition of new clients
- Key accounting of main clients
- Technical development and creation of websites and CMS for multiple clients
- Executed online and social media marketing measures
Part-Time Mobile Marketing Associate
Aloqa GmbH
- Executed mobile ad campaigns
- Researched potential mobile content channels and contacted B2B partners
- Executed online and social media marketing measures
Part-Time Mobile Marketing Associate
Bellboxx GmbH
- Executed mobile ad campaigns
- Researched potential mobile content channels and contacted B2B partners
- Executed online and social media marketing measures
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Transportation, Media and Entertainment, Automotive, Banking and Finance, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, Sales, Product Development, Project Management, and Information Technology.
Skills
Facebook Ads / Business Analytics Manager
Google Analytics / Editor / 360°
Intelliad
Adjust
Flurry
Tune
Singular
Mixpanel
Tableau
Pendo
Appboy
Zendesk
Salesforce
Sugarcrm
Insigthly
Emarsys
Mailchimp
Jira
Asana
Basecamp
Trello
Ms Project
Dataxu
Outbrain
Intelliad
Facebook
Joomla (Specialist)
Wordpress (Sr. Level)
Html / Sql (Basic Knowledge)
Team Work: Effective Team Working In Marketing And Software Development Projects
Communication: Workshops, Tutorials And Presentations During My Study
Discussion: The Effective And Efficient Conversation With Customers And Team Members
I Organised The Sales / Marketing Division And Managed The Development Division During Software Projects In The Mobile And Online Business
Responsibility For The Technological And Marketing Roll-Out Of Several Projects
Basic Knowledge And Creation Of Display Advertising Creatives In Photoshop
High Competence With Microsoft Office Programmes
Technological Knowledge And Experiences In Website And Cms Development With Joomla And Wordpress; Basic Knowledge Of Server Structure
Basic Knowledge Of Online Video Creation
Awarded As One Of The Top 3 Business Ideas Of The Munich Business Plan Competition 2008
Nomination For The Development Stage Of The Munich Business Plan Competition 2008
Startup Candidate Of The Lmu Entrepreneurship Center 2008
Creative Skills / Hobbies: Fishing, Music, Soccer, Mobile Apps, Startups
Languages
Education
Willamette University
Scholarship for a teaching assistant position in the German Department · German Studies · Salem, United States
Ludwig Maximilian University
Master of Arts · Education, Psychology and Sociology · Munich, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Stefan is based in Berlin, Germany.
Stefan speaks the following languages: German (Native), English (Advanced), French (Elementary).
Stefan has at least 12 years of experience. During this time, Stefan has worked in at least 16 different roles and for 20 different companies. The average length of individual experience is 1 year and 7 months. Note that Stefan may not have shared all experience and actually has more experience.
Based on recent experience, Stefan would be well-suited for roles such as: Head of Performance Marketing, Multichannel Performance Marketing Specialist, Crossmedia Performance Marketing.
Stefan's most recent position is Head of Performance Marketing at Adviqo AG.
In recent years, Stefan has worked for Adviqo AG, Door2Door GmbH, Free2Moove GmbH, Funke Media Group GmbH, and Sparkassen-Finanzportal GmbH.
Stefan is most experienced in industries like Advertising, Transportation, and Media and Entertainment. Stefan also has some experience in Automotive, Banking and Finance, and Information Technology.
Stefan is most experienced in business areas like Marketing, Business Intelligence, and Sales. Stefan also has some experience in Project Management, Product Development, and Information Technology.
Stefan has recently worked in industries like Advertising, Transportation, and Automotive.
Stefan has recently worked in business areas like Marketing and Business Intelligence.
Stefan holds a Master in Education, Psychology and Sociology from Ludwig Maximilian University and a Bachelor in German Studies from Willamette University.
The availability of Stefan needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 24 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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