Stefan Bakos - Head of Performance Marketing

Q: Where is Stefan based?

Stefan is based in Berlin, Germany .

Q: What languages does Stefan speak?

Stefan speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Stefan have?

Stefan has at least 12 years of experience. During this time, Stefan has worked in at least 16 different roles and for 20 different companies . The average length of individual experience is 1 year and 7 months . Note that Stefan may not have shared all experience and actually has more experience.

Q: What is Stefan's latest experience?

Stefan's most recent position is Head of Performance Marketing at Adviqo AG .

Q: What companies has Stefan worked for in recent years?

In recent years, Stefan has worked for Adviqo AG , Door2Door GmbH , Free2Moove GmbH , Funke Media Group GmbH , and Sparkassen-Finanzportal GmbH .

Q: Which industries is Stefan most experienced in?

Stefan is most experienced in industries like Advertising , Transportation , and Media and Entertainment . Stefan also has some experience in Automotive , Banking and Finance , and Information Technology .

Q: Which business areas is Stefan most experienced in?

Stefan is most experienced in business areas like Marketing , Business Intelligence , and Sales . Stefan also has some experience in Project Management , Product Development , and Information Technology .

Q: Which industries has Stefan worked in recently?

Stefan has recently worked in industries like Advertising , Transportation , and Automotive .

Q: Which business areas has Stefan worked in recently?

Stefan has recently worked in business areas like Marketing and Business Intelligence .

Recommended expert

Berlin, Germany

Experience

May 2015 - Mar 2022

6 years 11 months

Head of Performance Marketing

Adviqo AG

May 2015 - Mar 2022

6 years 11 months

Multichannel Performance Marketing Specialist

Door2Door GmbH

May 2015 - Mar 2022

6 years 11 months

Head of Performance Marketing

Free2Moove GmbH

May 2015 - Mar 2022

6 years 11 months

Crossmedia Performance Marketing

Funke Media Group GmbH

Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Search, GDN, YouTube, Facebook, Instagram, Xing and LinkedIn
Recruiting and leading marketing and cross-functional teams up to 5 people
Managing campaigns supported by agencies and external vendors
Leading weekly C-level meetings for a new mobile, desktop and offline combined product
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planning and leading offline branding campaigns via print PR, flyers and billboards
Negotiations and deal closings with monetization partners
Implementation of a BI reporting system showing cohort-wise KPI chain from CPC to ROI
Setup of real-time bidding and retargeting campaigns via various DSPs
Implementation of multi-channel tracking for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and app store presentations with A/B testing and on-site funnel analysis
Tools: Facebook Ads Manager, Google Analytics/Editor/360°, Intelliad, Adjust, Flurry, Tune, Singular, Mixpanel, Tableau, Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insightly, Emarsys, Mailchimp, Jira, Asana, Basecamp, Trello, MS Project, DataXu, Outbrain, Joomla, WordPress, HTML, SQL

May 2015 - Mar 2022

6 years 11 months

Multichannel Performance Campaign Executive

Sparkassen-Finanzportal GmbH

May 2015 - Mar 2022

6 years 11 months

Mobile Performance Marketing Executive

Spiele-Palast GmbH

Jul 2012 - May 2015

2 years 11 months

Interim Manager, Mobile Marketing

118000 AG

Mobile marketing for the Cheap Calls app on iOS/Android
Product launch of the Twumber Android app

Jul 2012 - May 2015

2 years 11 months

Interim Manager, Mobile Marketing

Aloqa GmbH

Channel research of mobility vehicles and services
Company acquired by Motorola Mobility Inc.

Jul 2012 - May 2015

2 years 11 months

Interim Manager, Mobile Marketing

Bellboxx GmbH

Mobile marketing for the Showboxx mobile community

Jul 2012 - May 2015

2 years 11 months

Interim Manager, Multi-Channel Marketing

Burda Direct interactive GmbH

Multichannel marketing and tracking for the relaunch of daydreams.de
Product and website consulting

Jul 2012 - May 2015

2 years 11 months

Interim Manager, Crossmedia Marketing

Deutsche Post Com GmbH

Installed project management for the new crossmedia marketing department
Conceptual design and project lead of crossmedia campaigns for e-commerce clients

Jul 2012 - May 2015

2 years 11 months

Interim Manager, Mobile Marketing & Business Development

European Games Group AG

Mobile marketing and business development for the iOS tablet game Deepworld and the game Hero Zero on iOS/Android

Jul 2012 - May 2015

2 years 11 months

Interim Manager, Mobile Performance Marketing

INTERNETONE AG

Structured global mobile performance marketing, tracking and reporting for the iOS casino game Slotodrome

Jul 2012 - May 2015

2 years 11 months

Interim Manager, Mobile Marketing

Morphicon Media AG

Conceptual design and execution of international mobile games marketing campaigns
Built up tracking and controlling system

Jul 2012 - May 2015

2 years 11 months

Interim Manager, Mobile Performance Marketing

Onepastfive GmbH

Mobile performance marketing for the Joindrop app on iOS/Android

Jul 2012 - May 2015

2 years 11 months

Interim Manager, Display Campaigns

Opentabs GmbH

Built and executed display campaigns for DACH countries

Jul 2012 - May 2015

2 years 11 months

Head of Mobile Marketing

vukee GmbH & Co. KG

Strategy planning and coordination of international performance display and search advertising campaigns
Implemented Android and iOS tracking and automated CRM for the Photobook app

Aug 2011 - Feb 2012

7 months

Vilsbiburg, Germany

Senior Product and Sales Manager

Dräxlmaier Fahrzeugsysteme GmbH

Key accounting for Porsche AG main harness of the Panamera
Customer relationship management and negotiations of product change costs
Calculated and acquired new orders
Managed a transaction volume of €8 million per year

Oct 2010 - May 2011

8 months

Tittmoning, Germany

Sales and Project Manager (Co-Founder)

Mobile App Software UG

Business development and acquisition of new clients
Led the sales team
Project management of iOS/Android app development projects with up to 4 developers
Executed online and social media marketing measures

Jun 2009 - Aug 2010

1 year 3 months

Munich, Germany

Sales Manager and Website Builder (Co-Founder)

Gründerwelt UG

Business development and acquisition of new clients
Key accounting of main clients
Technical development and creation of websites and CMS for multiple clients
Executed online and social media marketing measures

Mar 2009 - Dec 2009

10 months

Munich, Germany

Part-Time Mobile Marketing Associate

Aloqa GmbH

Executed mobile ad campaigns
Researched potential mobile content channels and contacted B2B partners
Executed online and social media marketing measures

Mar 2009 - Dec 2009

10 months

Munich, Germany

Part-Time Mobile Marketing Associate

Bellboxx GmbH

Executed mobile ad campaigns
Researched potential mobile content channels and contacted B2B partners
Executed online and social media marketing measures

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Transportation, Media and Entertainment, Automotive, Banking and Finance, and Information Technology.

Advertising

Transportation

Media and Entertainment

Automotive

Banking and Finance

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Business Intelligence, Sales, Product Development, Project Management, and Information Technology.

Marketing

Business Intelligence

Sales

Product Development

Project Management

Information Technology

Skills

Facebook Ads / Business Analytics Manager
Google Analytics / Editor / 360°
Intelliad
Adjust
Flurry
Tune
Singular
Mixpanel
Tableau
Pendo
Appboy
Zendesk
Salesforce
Sugarcrm
Insigthly
Emarsys
Mailchimp
Jira
Asana
Basecamp
Trello
Ms Project
Dataxu
Outbrain
Intelliad
Facebook
Joomla (Specialist)
Wordpress (Sr. Level)
Html / Sql (Basic Knowledge)
Team Work: Effective Team Working In Marketing And Software Development Projects
Communication: Workshops, Tutorials And Presentations During My Study
Discussion: The Effective And Efficient Conversation With Customers And Team Members
I Organised The Sales / Marketing Division And Managed The Development Division During Software Projects In The Mobile And Online Business
Responsibility For The Technological And Marketing Roll-out Of Several Projects
Basic Knowledge And Creation Of Display Advertising Creatives In Photoshop
High Competence With Microsoft Office Programmes
Technological Knowledge And Experiences In Website And Cms Development With Joomla And Wordpress; Basic Knowledge Of Server Structure
Basic Knowledge Of Online Video Creation
Awarded As One Of The Top 3 Business Ideas Of The Munich Business Plan Competition 2008
Nomination For The Development Stage Of The Munich Business Plan Competition 2008
Startup Candidate Of The Lmu Entrepreneurship Center 2008
Creative Skills / Hobbies: Fishing, Music, Soccer, Mobile Apps, Startups

Languages

German

Native

English

Advanced

French

Elementary

Education

Aug 2005 - May 2006

Willamette University

Scholarship for a teaching assistant position in the German Department · German Studies · Salem, United States

Aug 2002 - Feb 2009

Ludwig Maximilian University

Master of Arts · Education, Psychology and Sociology · Munich, Germany

Statistics

Experience

Total positions 22

Experience in Advertising 11 y

Avg length 3 y 5 m

Longest experience 6 y 10 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Head of Performance Marketing, Multichannel Performance Marketing Specialist, Crossmedia Performance Marketing

Main industries Advertising, Transportation, Media and Entertainment

Main business areas Marketing, Business Intelligence, Sales

Qualifications

Highest degree Master

Profile

Created

January 2022

Last Update

July 2024

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Stefan based?

Stefan is based in Berlin, Germany.

What languages does Stefan speak?

Stefan speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Stefan have?

Stefan has at least 12 years of experience. During this time, Stefan has worked in at least 16 different roles and for 20 different companies. The average length of individual experience is 1 year and 7 months. Note that Stefan may not have shared all experience and actually has more experience.

What roles would Stefan be best suited for?

Based on recent experience, Stefan would be well-suited for roles such as: Head of Performance Marketing, Multichannel Performance Marketing Specialist, Crossmedia Performance Marketing.

What is Stefan's latest experience?

Stefan's most recent position is Head of Performance Marketing at Adviqo AG.

What companies has Stefan worked for in recent years?

In recent years, Stefan has worked for Adviqo AG, Door2Door GmbH, Free2Moove GmbH, Funke Media Group GmbH, and Sparkassen-Finanzportal GmbH.

Which industries is Stefan most experienced in?

Stefan is most experienced in industries like Advertising, Transportation, and Media and Entertainment. Stefan also has some experience in Automotive, Banking and Finance, and Information Technology.

Which business areas is Stefan most experienced in?

Stefan is most experienced in business areas like Marketing, Business Intelligence, and Sales. Stefan also has some experience in Project Management, Product Development, and Information Technology.

Which industries has Stefan worked in recently?

Stefan has recently worked in industries like Advertising, Transportation, and Automotive.

Which business areas has Stefan worked in recently?

Stefan has recently worked in business areas like Marketing and Business Intelligence.

What is Stefan's education?

Stefan holds a Master in Education, Psychology and Sociology from Ludwig Maximilian University and a Bachelor in German Studies from Willamette University.

What is the availability of Stefan?

The availability of Stefan needs to be confirmed.

What is the rate of Stefan?

Stefan's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.