Franziska Hübscher - Social & Native Performance Marketing

Q: Where is Franziska based?

Franziska is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Franziska speak?

Franziska speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Franziska have?

Franziska has at least 6 years of experience. During this time, Franziska has worked in at least 6 different roles . The average length of individual experience is 1 year and 11 months . Note that Franziska may not have shared all experience and actually has more experience.

Q: What is Franziska's latest experience?

Franziska's most recent position is Social & Native Performance Marketing .

Q: Which industries is Franziska most experienced in?

Franziska is most experienced in industries like Advertising , Banking and Finance , and Media and Entertainment . Franziska also has some experience in Information Technology .

Q: Which business areas is Franziska most experienced in?

Franziska is most experienced in business areas like Marketing , Business Intelligence , and Project Management . Franziska also has some experience in Strategy .

Q: Which industries has Franziska worked in recently?

Franziska has recently worked in industries like Advertising , Banking and Finance , and Media and Entertainment .

Q: Which business areas has Franziska worked in recently?

Franziska has recently worked in business areas like Marketing and Business Intelligence .

Q: What is Franziska's education?

Franziska attended FU Berlin for Journalism & Communication Studies .

Recommended expert

Berlin, Germany

Check rate

Experience

Jan 2024 - Present

2 years 5 months

Social & Native Performance Marketing

Cost per visit consistently better than benchmark
Consulting and campaign management (paid social & native) for distributing marketing content to corporate clients, including setting up performance tracking and reports
Building a lead funnel and running lead generation campaigns

Jan 2023 - Present

3 years 5 months

Paid Media & Performance Marketing Manager

Reduced acquisition costs per new Robol Advisor customer by 50%
Launched acquisition for new fund depot customers (sales target exceeded by 38%)
Media and budget planning (seven-figure budgets)
Campaign planning and management
Campaign conceptualization and execution
Agency management
KPI management and development of monitoring dashboards

Jan 2023 - Dec 2023

1 year

Marketing Manager

LinkedIn growth +30%
Managed and designed content creation for B2B lead generation
Agency management
Created websites and landing pages
Campaign management for social & native performance marketing

Jan 2021 - Present

5 years 5 months

Social & Native Performance Marketing

Paid media CTRs consistently above benchmark
Consulting and campaign management (paid social & native) for distributing marketing content, including setting up performance tracking and reports

Jan 2020 - Dec 2025

6 years

Digital Media Consultant

5 top-relevant #1 rankings on Google
Advised and supported product launch in the European market
Website concept and web design
Developed content strategy
Lead generation through marketing automation

Jan 2020 - Dec 2022

3 years

Content Marketing Manager

20 relevant top-10 rankings on Google
Development of the content marketing concept
Management of content production
Campaign management, marketing automation and lead generation
Creation of a magazine section and maintenance and further development of the website

Jan 2020 - Dec 2020

1 year

Digital Publishing Consultant

Complete concept for a content platform in the fintech sector (B2B) in just 6 weeks
Market, target group and competitor analysis
Business case
SEO and content topic planning
Branding and layout
Coordination of an external SEO specialist

Founder & CEO

10 top SEO rankings within the first 3 months
Development of corporate design and corporate identity
Content strategy and media planning
Campaign management
Creation of website and landing pages

Advertising Manager

Cyberport

Management and execution of advertising campaigns across various channels

Head of Branded Content

Ströer

2.6M in revenue in the first year
Built an in-house agency with a six-person interdisciplinary team to design and produce multimedia branded content experiences

Marketing Manager

_dug telecon

Responsible for 8-figure media budget
Digital, print, and out-of-home campaigns

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Banking and Finance, Media and Entertainment, and Information Technology.

Advertising

Banking and Finance

Media and Entertainment

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Business Intelligence, Project Management, and Strategy.

Marketing

Business Intelligence

Project Management

Strategy

Summary

As a marketing expert, I support companies with know-how and passion. I develop and implement 360° concepts. Thanks to my many years of experience in marketing, I'm at home in many markets and industries. My repertoire includes eCommerce, digital products (banking, publishing and subscription models / SaaS), and brick-and-mortar retail.

Skills

Google Analytics
Looker Studio
Google Ads
Meta Ads
Linkedin Ads
Outbrain
Wordpress
Divio
Salesforce
Trello
Clickup
Adobe Photoshop
Canva
Typeform
Freshmarketer
Hubspot
Media And Budget Planning
Campaign Conceptualization
Campaign Management
Marketing Strategy
Branded Content
Ad Creative Production
Display Advertising
Native Advertising
Social Media Advertising
Affiliate Marketing
B2b Sales Marketing
Marketing Automation
Influencer Marketing
Marketing Compliance

Languages

German

Native

English

Advanced

Education

FU Berlin

Journalism & Communication Studies · Berlin, Germany

Oberüber Karger

Advertising Clerk

Statistics

Experience

Total positions 11

Experience in Advertising 6.5 y

Avg length 2 y

Longest experience 5 y 11 m

Expertise

Recent roles Social & Native Performance Marketing, Paid Media & Performance Marketing Manager, Marketing Manager

Main industries Advertising, Banking and Finance, Media and Entertainment

Main business areas Marketing, Business Intelligence, Project Management

Profile

Created

June 2025

Last Update

April 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Franziska based?

Franziska is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Franziska speak?

Franziska speaks the following languages: German (Native), English (Advanced).

How many years of experience does Franziska have?

Franziska has at least 6 years of experience. During this time, Franziska has worked in at least 6 different roles. The average length of individual experience is 1 year and 11 months. Note that Franziska may not have shared all experience and actually has more experience.

What roles would Franziska be best suited for?

Based on recent experience, Franziska would be well-suited for roles such as: Social & Native Performance Marketing, Paid Media & Performance Marketing Manager, Marketing Manager.

What is Franziska's latest experience?

Franziska's most recent position is Social & Native Performance Marketing.

Which industries is Franziska most experienced in?

Franziska is most experienced in industries like Advertising, Banking and Finance, and Media and Entertainment. Franziska also has some experience in Information Technology.

Which business areas is Franziska most experienced in?

Franziska is most experienced in business areas like Marketing, Business Intelligence, and Project Management. Franziska also has some experience in Strategy.

Which industries has Franziska worked in recently?

Franziska has recently worked in industries like Advertising, Banking and Finance, and Media and Entertainment.

Which business areas has Franziska worked in recently?

Franziska has recently worked in business areas like Marketing and Business Intelligence.

What is Franziska's education?

Franziska attended FU Berlin for Journalism & Communication Studies.

What is the availability of Franziska?

Franziska is immediately available part-time for suitable projects.

What is the rate of Franziska?

Franziska's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.