Media Consultants in Germany
in minutes from over 15,000 CVs with the power of AIMedia strategy, channel planning, paid social, programmatic, TV, radio, and digital campaigns all need sharp coordination. Get fast, precise matching with vetted, available freelancers who know how to turn budgets into reach.
Meet FRATCH Media Consultants in Germany
Janis Antwerpen
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Knut Nickol
Last position:
Product Owner at Founding Phase
Development of a comprehensive web SEO tool from scratch. Product Owner, Vibe Developer, Tester
SEO, SEA, GEO, integrations: OpenAI, Google Search Console, PageSpeed API, Google Insight API, Google My Business, SerpAPI, payment provider API.
Claude Code, GIT, GitHub, PHP, MySQL, Alpine.js
Patrick Von Der Gönna
Last position:
Senior Director, Retail Media at EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG
- Strategic consulting on marketing funds (WKZ) and retail media, focusing on monetization opportunities and data-driven business models
- Conducting a portfolio analysis of existing WKZ measures to assess the revenue and ROI impact of WKZ investments on supplier performance
- Potential analysis of digital WKZ products and initiatives to identify growth and efficiency levers
- Preparing and presenting the results to management and deriving a strategic move-forward plan
- Designing and facilitating several executive workshops to develop a holistic retail media vision and transformation roadmap
- Defining and prioritizing retail media business cases for data-driven evaluation of investment options
- Developing a technical target architecture considering heterogeneous ERP infrastructures and designing an integrated loyalty program
- Designing change management, including impact analysis on organizational structures and processes
- Creating and presenting C-level decision templates
- Establishing a clear retail media governance structure and technical foundation for data-driven marketing
- Developing a roadmap for implementation in 2026
Emilio De Cesare
Last position:
Senior Commerce & Retail Media Manager at Publicis Media
- Amazon Ads strategy and activation (Sponsored Ads, DSP, AMC) across 12 markets (EMEA + North America), aligned to global frameworks and Amazon partnership guidelines
- Defined full-funnel audience strategies, aligning DSP and AMC segments with country-level objectives
- Built Q4 budget frameworks and pacing guardrails to reduce underspend and protect ROAS and reach targets
- Partnered with analytics teams on AMC analysis (path-to-conversion, overlap, new-to-brand) to drive optimisation actions
- Led Prime Day and BFCM planning and activation across markets, ensuring consistency and budget utilisation
- Acted as primary point of contact for Amazon, coordinating betas and strategic updates with internal stakeholders
- Developed Pacvue custom dashboards and improved workflows to standardise reporting and activation processes
Philipp Frenz
Last position:
Consultant Retail Media at Bertelsmann GmbH & Co. KG (DeutschlandCard)
- Built and led the retail media sales team
- Built the retail media product portfolio onsite / offsite
- Set up contract documents, accounting processes, sales materials & trainings
- Built strong client relationships to generate revenue (key accounts: industry / agencies)
- Finalized the future product portfolio for marketing
- Developed and derived a product business case for communication and sales management 2025 / 2026
- Implemented a reorganization in e-commerce and sales
Stefan Mironczyk
Last position:
E-Commerce Marketing Manager at nal von minden GmbH
Content management and SEO: creating and managing content in the online shop (Magento) on self-diagnostics.com. Performing search engine marketing (SEO & SEA) including Sistrix SEO analyses, on-page optimizations, performance and competitor analyses.
SEO optimizations: carrying out technical SEO audits and optimizations, post-relaunch SEO measures such as redirect management, link building, meta descriptions, and sitemap management. Ensuring shop indexing and optimizing for Google Core Web Vitals and Page Experience.
Sales promotion measures: planning and implementing actions to increase visibility and sales volume, including up-selling and cross-selling strategies.
Google and Amazon management: configuring and managing the Google Merchant Center for different markets, optimizing pay-per-click campaigns (PPC) as well as product listings on Amazon and eBay.
Muhilan Palaniappan
Last position:
Media Consultant at Freelancer
Delivered comprehensive programmatic video advertising product strategy for Sportradar DSP, conducting competitive assessment, identifying product gaps, and developing prioritized roadmap recommendations; created KPI framework for campaign performance monitoring and sales enablement materials.
Serving as ad tech product advisor for Guidepoint and Dedale Intelligence, delivering paid consultations on current and emerging ad tech market trends, product strategies, and monetization opportunities.
Managed paid advertising campaigns on Meta for clients in both cultural events and performance marketing, optimizing audience targeting and overall campaign performance.
Jens Ihlenfeld
Last position:
Freelance Media Planner / Freelance Media Consultant at Mediaeffizienz Consulting
Media consultant for marketing decision makers in advertising companies as direct clients
Media planner in cooperation with creative and PR agencies
Media planner fully integrated in media agencies such as MW Office/Dentsu, Wavemaker, OMD, MediaCom, Crossmedia
Designing successful cross-media media strategies for brand launches and growth, image positioning, sales, events
In-depth analyses of target groups, markets, competitors and media; drawing conclusions and presenting learnings
Creating and executing optimal media plans for classic (TV, radio, print, DOOH/OOH, cinema etc.), digital (video, display, social) and non-classic (sponsorship, events, content); B2B and B2C audiences; local, regional, national and international targeting
Critical evaluation of media offers, negotiating and optimizing media buying terms and media KPIs
Implementing selection processes and managing media agencies on behalf of the advertiser
Hartmut Riester
Last position:
Executive Advisor (Freelance) at RC-MEDIACON
- Provide consultancy & interim management services in business management, business development, brand communications & media advisory, business transformation, M&A and post-merger integration
- Executive advisor for sustainability & digital transformation: guide companies to measure and benchmark sustainability and digital maturity and provide prioritized roadmaps and recommendations to accelerate and execute transformation
- Network partner at Eisold Mediateam GmbH, Frankfurt: advise advertising companies on marketing & media communications decisions
- Business partner Germany at ID Comms, London & New York: ensure best media strategies, planning and pricing through data-driven evaluations and independent recommendations of advertisers’ media spendings
Tim Hölscher
Last position:
External Attribution & Paid Media Auditor & Consultant at P&C
- Identified attribution and media opportunities with seven-figure potential
- Conducted audits of MMM, MTA, ROPO
- Developed full funnel omnichannel media strategy
- Managed channels: SEA, Social Paid, Display, Online Video, Affiliate, TV, OOH, Print, Radio, CRM
Ralf Lienesch
Last position:
Interim Campaign & Project Management at Samsung Electronics GmbH
- Campaign lead for media campaign launching Samsung Galaxy Z Fold7/Flip7 and advising on media strategies for other product and brand campaigns.
- Holistic and efficiency-focused media strategy and execution across awareness to performance marketing channels including Social Media, SEA, OLV/CTV, TV, DOOH.
- Achieved sales target ahead of schedule for the Samsung Galaxy Z Fold7/Flip7 campaign.
Serge Lampaert
Last position:
Independent Consultant for Marketing, Media & Digitalization at Independent Consultant
Marketing & Communication Consulting
New Business Development
Innovation Concepts
Media Strategy and Planning
Keynotes & Workshops
Inspiration Sessions
Competitive Intelligence
Research Support
Product marketing for an international movie studio
Brand development and marketing for a provider of holiday homes
Communication planning for an international entertainment client
Campaign strategy for a regional food brand
Strategic consulting for a marketing intelligence tool
Competitive intelligence for a German retail client
Strategic marketing concept for a start-up (education sector)
Various ad hoc projects for expert consultancy networks
Ron Warncke
Last position:
Ambassador at The GoodNet
Luigi Bucchino
Last position:
UX & UI Design Trainer at UIX Academy
Hagen Bender
Last position:
Consultant for Product Management and Agile Software Development at Deutsche Akkreditierungsstelle DAkkS
Discover over 15,000 top freelancers
Media Consultants statistics
Aggregated from the professional profiles of matched freelancers.
Experience
21 years
Position duration
2.2 years
Positions per freelancer
11
Top business areas
Marketing, Strategy, Business Intelligence
Top industries
Advertising, Media and Entertainment, Information Technology
Certification focus areas
Project Management, Marketing, Product Development
Bachelor's degree or higher
100%
Master's degree or higher
57%
Doctorate
7%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 27 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Media Consultants in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
What they do
Media consultants help companies plan, buy, and optimize advertising across paid channels. They connect business goals with the right media mix, then turn briefs into clear plans and measurable campaign work.
- Build media strategies for brand, launch, or performance goals
- Plan channel mix, timing, budget split, and audience approach
- Support media buying across TV, print, radio, digital, and out-of-home
- Review campaign performance and recommend changes
- Work with agencies, creative teams, and internal marketing leads
Typical work
A strong media consultant can step into campaign planning, audit an existing media setup, or lead a channel review before a major spend. Many are also brought in to improve media efficiency, align reporting, or help a team compare options across agency proposals.
Common deliverables include:
- media plans and channel recommendations
- audience and competitor analysis
- campaign setup guidance and QA checks
- vendor and agency briefings
- performance reviews with clear next steps
Skills and tools
Good media consultants understand both the numbers and the commercial side of advertising. They should be comfortable discussing reach, frequency, CPM, CPC, viewability, attribution, and how each channel supports the buying journey.
- media planning and negotiation
- paid social, search, programmatic, and offline media
- reporting in Excel, dashboards, and ad platform interfaces
- brief writing and stakeholder communication
- budget control and campaign optimization
When companies hire one
Companies usually bring in a freelance media consultant when they need outside judgment, fast capacity, or specialist experience for a specific campaign. This is common before a product launch, during a media review, when switching agencies, or when internal teams need help with a new market.
In Germany, this often suits international brands entering the market, local businesses scaling spend, and teams that need English and German coordination in the same project.
What strong experts do
The best media consultants do more than place ads. They question assumptions, spot waste, and connect media decisions to business outcomes.
- Translate goals into a practical media approach
- Challenge weak channel logic or unclear briefs
- Explain trade-offs in plain language
- Keep performance reviews focused on action, not noise
- Work well with brand, performance, and procurement teams
Freelance fit
A freelance media consultant is a good fit when the work is project-based, time-sensitive, or too specific for a permanent hire. It also helps when you need interim support for a campaign peak or a second opinion on existing media work.
For freelancers, the role often combines strategy, hands-on planning, and client management. Strong professionals are comfortable shifting between senior advice and execution detail without losing the bigger picture.
Frequently asked questions
What clients ask us most about Media Consultants — answered in short.
A Media Consultant helps shape how a brand uses paid channels to reach the right audience. That can include media strategy, channel planning, budget allocation, agency oversight, and campaign review. In practice, the role often sits between marketing, procurement, and the teams running the ads.
Look for strong media planning knowledge, clear analytical thinking, and solid communication. A good media consultant should understand how different channels work together and be able to explain why a plan fits the business goal. Experience with both digital and offline media is often valuable when the campaign needs a broader mix.
A media consultant often works at a more advisory level than a media buyer. A media buyer focuses on placing and negotiating media, while a media planner builds the channel structure and timing. Many freelancers do a blend of all three, but the title usually signals that strategy and guidance are part of the job.
A freelancer is often the better choice when the need is tied to a campaign, a market entry, or a temporary gap in the team. It is also useful when you want specialist input without adding a long-term role. If the work is ongoing and deeply embedded in one team, a permanent hire may fit better.
Typical outputs include a media plan, audience recommendations, campaign audits, channel comparisons, and performance reviews. Some projects also include briefing documents for agencies or internal teams, plus recommendations for budget shifts. A good consultant leaves you with decisions, not just slides.
Yes, and that is common for strategy, planning, and reporting work. For Germany-based projects, remote collaboration usually works well if the consultant can join stakeholder meetings and understands local market context. On-site time can still help during workshops, agency briefings, or launch phases.
Ask for examples of how they improved a media setup, not just which channels they have used. A strong media consultant can explain the reasoning behind a plan, the trade-offs they made, and how they measured impact. Look for structured thinking, commercial awareness, and clear communication with non-specialists.
Freelancers usually want clarity on scope, decision-makers, available data, and which channels are in scope. They also need to know whether they are advising, executing, or managing other partners. The best projects give them room to apply their expertise without turning the role into vague support work.
The average hourly rate for Media Consultants in Germany is 109 €, which corresponds to a daily rate of about 875 € based on an 8-hour working day.
Of the freelancers working as Media Consultants in Germany, 100% hold at least a Bachelor's degree, 57% hold at least a Master's degree, and 7% hold a doctorate.
On average, freelancers working as Media Consultants in Germany have 21 years of professional experience, with a single engagement typically lasting around 2.2 years.
The most common languages among freelancers working as Media Consultants in Germany are German (100%), English (100%), and French (33%).
The most common industries among freelancers working as Media Consultants in Germany are Advertising (87%), Media and Entertainment (87%), and Information Technology (73%).
The most common business areas among freelancers working as Media Consultants in Germany are Marketing (87%), Strategy (80%), and Business Intelligence (67%).
FRATCH Media Consultants main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
