Ralf Lienesch - Interim Paid Media And Campaign Manager

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Düsseldorf, Germany

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Experience

Apr 2025 - Aug 2025

5 months

Interim Campaign & Project Management

Samsung Electronics GmbH

Campaign lead for media campaign launching Samsung Galaxy Z Fold7/Flip7 and advising on media strategies for other product and brand campaigns.
Holistic and efficiency-focused media strategy and execution across awareness to performance marketing channels including Social Media, SEA, OLV/CTV, TV, DOOH.
Achieved sales target ahead of schedule for the Samsung Galaxy Z Fold7/Flip7 campaign.

Feb 2024 - Jun 2024

5 months

Interim Paid Media Manager

Otto Wilde Grillers GmbH

Took over paid media responsibilities (Search, Shopping, Social) including audit, agency management and internal project management (tracking, content, customer journey, CRO).
Increased revenue and efficiency of paid media investments through optimized monitoring and integration of additional relevant compensation models and media KPIs into ad accounts.

Jan 2024 - Feb 2025

1 year 2 months

E-commerce Marketing

Biome Diagnostics GmbH

Jun 2022 - Nov 2024

2 years 6 months

Samsung D2C Account Management

Starcom Germany GmbH

Strategic lead for paid media activities of Samsung #blackweeks including budget allocation, performance forecasting, strategy meetings and execution.
Real-time campaign steering based on performance metrics and inventory availability.
Achieved three consecutive revenue records for Samsung #blackweeks with increased efficiency through data-driven media strategy using tools such as Meta Business Manager, Google Ads, Taboola, VWO, hotjar, SiSense, GA4, Canva, ChatGPT, Excel, PowerPoint, Word, PowerQuery.

Feb 2022 - Present

4 years 8 months

Independent Marketing & Media Consultant

Enable Scale

Jan 2022 - May 2022

5 months

Senior Project Manager Marketing

ALDI SÜD Dienstleistungs-SE & Co. OHG

Analyzed paid media setup and provided strong recommendations.
Communicated clearly and professionally with agency partners, enabling structured implementation of recommendations within the planned timeframe.

Jan 2022 - May 2022

5 months

Head of Digital Marketing

quofox GmbH

Jul 2018 - Jan 2021

2 years 7 months

Team Leader Paid Media

auxmoney GmbH

Sep 2014 - Jun 2016

1 year 10 months

Performance Marketing Manager

performics GmbH

Jan 2014 - Aug 2014

8 months

Key Account Manager SEA

Internet Online Media GmbH

Apr 2013 - Dec 2013

9 months

Team Leader SEA

Internet Online Media GmbH

Nov 2012 - Mar 2013

5 months

Trainee SEA

Internet Online Media GmbH

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Professional Services, Banking and Finance, Biotechnology, Healthcare, and Information Technology.

Advertising

Professional Services

Banking and Finance

Biotechnology

Healthcare

Information Technology

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Business Intelligence, Project Management, and Sales.

Marketing

Business Intelligence

Project Management

Sales

Summary

Marketing & media impact from day one. I have invested over €150M with maximum efficiency and measurable growth for brands like Samsung, VISA, and Otto Wilde Grillers. I leverage my more than 13 years of experience on both the agency and client side.

Skills

Media Strategy
Media Planning
Media Consulting
Digital Marketing
Performance
Project Management
Team Leadership
Target Audience Strategy
Awareness
Customer Experience
Marketing Channels: Social Media
Marketing Channels: Sea
Marketing Channels: Olv/Ctv
Marketing Channels: Tv
Marketing Channels: Dooh
Marketing Channels: Programmatic
Marketing Channels: Influencer
Marketing Channels: Email
Marketing Channels: Crm
Marketing Channels: Display
Marketing Channels: Native
Marketing Channels: Affiliate
Marketing Channels: Seo
Tools: Best4planning Online Wizard
Tools: Google Ads
Tools: Meta Business Manager
Tools: Taboola
Tools: Vwo
Tools: Hotjar
Tools: Sisense
Tools: Ga4
Tools: Canva
Tools: Chatgpt
Tools: Excel
Tools: Powerpoint
Tools: Word
Tools: Powerquery
Tools: Jira
Tools: Notion
Tools: Asana
Tools: Slack
Tools: Mural
Hourly Rate
Daily Rate
Retainer

Languages

German

Native

English

Advanced

Education

Oct 2010 - Nov 2013

Heinrich Heine University Düsseldorf

Master of Arts, Social Sciences · Social Sciences · Düsseldorf, Germany

Oct 2007 - Sep 2010

University of Vechta

Bachelor of Arts, Social Sciences · Social Sciences · Vechta, Germany

Statistics

Experience

Total positions 12

Experience in Advertising 8 y

Avg length 1 y 3 m

Longest experience 4 y 7 m

Expertise

Recent roles Interim Campaign & Project Management, Interim Paid Media Manager, E-commerce Marketing

Main industries Advertising, Professional Services, Banking and Finance

Main business areas Marketing, Business Intelligence, Project Management

Qualifications

Highest degree Master

Profile

Member since

November 2025

Last update

January 2026

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Frequently asked questions

Have questions? Find more information here.

Ralf is based in Düsseldorf, Germany and can operate in on-site, hybrid, and remote work models.

Ralf speaks the following languages: German (Native), English (Advanced).

Ralf has at least 11 years of experience. During this time, Ralf has worked in at least 12 different roles and for 10 different companies. The average length of individual experience is 1 year and 11 months. Note that Ralf may not have shared all experience and actually has more experience.

Based on recent experience, Ralf would be well-suited for roles such as: Interim Campaign & Project Management, Interim Paid Media Manager, E-commerce Marketing.

Ralf's most recent position is Interim Campaign & Project Management at Samsung Electronics GmbH.

In recent years, Ralf has worked for Samsung Electronics GmbH, Otto Wilde Grillers GmbH, Biome Diagnostics GmbH, Starcom Germany GmbH, and Enable Scale.

Ralf is most experienced in industries like Advertising, Professional Services, and Banking and Finance. Ralf also has some experience in Biotechnology, Healthcare, and Media and Entertainment.

Ralf is most experienced in business areas like Marketing, Business Intelligence, and Project Management. Ralf also has some experience in Sales.

Ralf has recently worked in industries like Advertising, Professional Services, and Biotechnology.

Ralf has recently worked in business areas like Marketing, Business Intelligence, and Project Management.

Ralf holds a Master in Social Sciences from Heinrich Heine University Düsseldorf and a Bachelor in Social Sciences from University of Vechta.

The availability of Ralf needs to be confirmed.

Daily rate distribution

0 2 4 6 8

<€720 €800-880 €880-960 €960-1040 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 925 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 960 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.