Madeleine W.-Marketing & Media Management
Check rate
Experience
Digital Account Manager
Emetriq GmbH (Deutsche Telekom Group)
- Account and project management for various digital projects (social, display & influencer), including budget allocation
- Creation of media recommendations and media plans (e.g. for Magenta YOUNG & MagentaTV)
- Internal and external coordination with, for example, advertising platforms such as Facebook, TikTok, Twitter, Snapchat and others
- Preparation of offers, project and budget monitoring
- Creation of reports based on predefined KPIs (weekly, as well as extensive end-of-campaign reports)
- Requirements management and quality assurance
International Media Go-To-Market Manager
Zalando SE
- Planning and management of media activities across all channels (digital – social & display, TV, (D)OOH & radio, including strategic budget allocation) for a total of 10 countries in Central Eastern Europe (CEE)
- Internal coordination with, for example, the marketing team, creative, production and strategy leads
- Management and external coordination with the respective lead agencies in each country
Digital Marketing Expert for Social & Influencer Management
De'Longhi Group
- Planning and management of social media and influencer activities, as well as social seeding campaigns and UGC creation
- Development of annual social marketing and media strategies for 2025 for all brands
- Internal coordination with, for example, brand management, sales and product management
- Management and external coordination with the lead agencies
Media Management & Planning
Deutsche Telekom GmbH
- Planning and management of media measures across all channels (digital - social & display, print, TV, (D)OOH & radio)
- Creation of media strategies and reports (e.g. for MagentaTV & cost privilege campaigns)
- Internal coordination with e.g. commercial management, creation & strategy managers
- Management & external coordination with the lead agencies
Digital Media Account Manager
Emetriq GmbH
- Account and project management of various digital projects (social & display)
- Creation of media recommendations and media plans (e.g. for Magenta YOUNG & #GegenHassImNetz campaign)
- Internal and external coordination with e.g. marketer platforms such as Facebook, TikTok, Twitter, Snapchat and Co.
- Preparation of offers, project and budget monitoring
- Creation of reports based on predefined KPIs (weekly, as well as extensive end-of-campaign reports)
- Requirements management and quality assurance
Media Account Manager for WELLA Germany
Starcom WW Agency
- Account and project management in media planning for the client WELLA Germany across all channels (online, TV, print, DOOH)
- Creation of media strategies, budget recommendations and media plans, as well as production plans
- Internal and external coordination with e.g. marketer platforms such as Meta, ADA, SOM, etc.
- Creation of reports based on predefined KPIs (weekly, as well as extensive end-of-campaign reports)
- Requirements management and quality assurance
Consultant Internal Communications, PMO & Events
Deutsche Bank AG
- Creation and management of internal departmental and bank-wide communication measures
- Creation of senior management documents and presentations
- Project Management Office & Event Management for a global hybrid event on anti financial crime for more than 13,000 participants with over 30 internal and external speakers
- Planning and implementation of global events such as town halls and all-hands calls using Sli.do
- Support of the web presence (intranet & user services), as well as internal content creation
Media Account Manager Digital
Emetriq GmbH
- Account and project management of various digital projects (social & display)
- Creation of media recommendations and media plans (e.g. for Magenta YOUNG & #GegenHassImNetz campaign)
- Internal and external coordination with e.g. marketer platforms such as Facebook, TikTok, Twitter, Snapchat and Co.
- Preparation of offers, project and budget monitoring
- Creation of reports based on predefined KPIs (weekly, as well as extensive end-of-campaign reports)
- Requirements management and quality assurance
Marketing Consultant & Project Manager Trade Fairs (Europe)
i2m GmbH
- Marketing concept development and implementation of the product launch in the European market in cooperation with Business Development/Sales and Brand Management
- Concept development and creation of new communication measures in digital marketing, as well as creation of documents to support the sales staff & creation of social media content with a focus on LinkedIn
- Trade fair and event planning, as well as design of booth and marketing materials
- Multimedia campaign management (B2B & B2C) with sales target including success monitoring with focus on new customers
- Implementation of the website relaunch for the European market
Project and Marketing Manager Webinars
New Work SE
- Creation of an annual concept for the implementation of XING ProJobs webinars
- Communication and topic scheduling with external topic experts and insiders
- Planning and implementation of interactive webinars using Sli.do
- Maintenance of web presences (XING ProJobs pages)
- Creation of marketing materials to promote the webinars
Communication and Marketing Manager
Deutsche Bank AG
- Creation and management of internal departmental and bank-wide communication measures
- Creation of senior management documents and presentations
- Planning and implementation of global events such as town halls and all-hands calls using Sli.do
- Support of the web presence (intranet & user services) and internal content creation
Senior Account Manager
480Hz GmbH
- Account and project management for various projects, such as creating POS materials
- Internal and external coordination, as well as preparation and processing of briefs
- Preparation of offers and project monitoring
- Requirements management and quality management
Co-Founder, Speaker & Trainer
Gedankensprint Seminare
- Planning and conducting seminars, individual workshops and training sessions
- Topics covering digital and traditional marketing, such as social media, social selling, digital marketing and creativity
- Speaker and trainer at, for example, IHK-Akademie Koblenz e.V., Gastronomisches Bildungszentrum Koblenz e.V., AGD Business School Montabaur and TrainInstinct GmbH
Group Head Digital
R.I.S.E. Agency GmbH
Development of an agency structure and processes
Structuring of human resources and personnel management, and carrying out recruitment activities
Management of existing and new clients
General and comprehensive project management
Preparation and negotiation of quotations
Project controlling and accounting
Pferdegold – product marketing across all relevant channels, including webshop setup, Amazon integration, performance marketing, customer workshops and budget monitoring
Deutsche Bank – development of the My Data app to control access to one’s own bank account, including internal and external coordination, budget and project monitoring, process control and requirements management
DWS – digital brand relaunch, including website and online advertising materials, with internal and external coordination, budget and project monitoring, and requirements management
Lead Campaign Management
1&1 Telekommunication SE
Multimedia campaign management and performance reviews in monthly cycles
Planning and developing new communication activities in traditional marketing (print & TV), digital marketing (banner, website, social media) and partner marketing (referral programs)
Coordination and monitoring of advertising material production
Website review and optimization
Project management for product and campaign launches
Budget and project monitoring
Support for external partners and collaborations
Launch of the DSL product 1&1 Digital TV
Cooperation offer for car leasing with a mobile phone contract, together with Sixt Car Sharing
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Telecommunication, Media and Entertainment, Professional Services, Education, and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Sales, Quality Assurance, and Human Resources.
Summary
Marketing expert. Companion for projects. Team & business coach.
With a focus on digital communications as well as traditional marketing activities, I have worked for many years as an expert in marketing and project management, as well as a trainer and lecturer for corporations, medium-sized companies and advertising agencies across a wide range of industries.
As a consultant in marketing, media and project management, I support my clients with a variety of multimedia projects. This includes creating customer-centric communication and marketing concepts for different target groups and analyzing results and successes. I also take on key project management tasks and act as project lead. In this way, I successfully deliver numerous cross-media projects and continue to build my experience as a marketing expert.
My training as a systemic team & business coach helps me optimally support teams, individuals and companies in achieving their goals.
Thanks to my strong ability to quickly understand new information and my organizational skills, I keep an overview even in stressful situations and on large projects, and can quickly and successfully get up to speed on new topics. As an entrepreneurial person with strong skills in direct customer relations, personnel management and budget responsibility, I always focus on efficiency and the highest quality in all my work.
Skills
Digital & Traditional Marketing (> 11 Years)
Project Management & Account Management (> 9 Years)
Brand & Campaign Management (> 8 Years)
Media Planning & Strategy (> 4 Years)
Content Creation (Social Media) (> 3 Years)
Web Conception (> 4 Years)
Trade Fairs & Events (> 4 Years)
Target Group & Competitive Analysis (> 6 Years)
Budget Management (> 6 Years)
Trainer & Speaker (> 4.5 Years)
Contract & Offer Negotiations (> 3.5 Years)
Human Resources (> 2 Years)
Apple & Microsoft
Ms Office 365 Tools
Keynote
Sharepoint
User Experience & Workflow Management
Webproof & Invision
Jira
Content & Crm Campaigns Management
Braze
Hootsuite
Hubspot
Google Analytics (Seo)
Google Ads (Sea)
Photoshop & Indesign
Confluence
Interactive Conferences
Slido & Mentimeter
Telecommunication
Banking & Finance
Tourism, Hotel Industry & Gastronomy
Industry, Lifestyle & Beauty (Fmcg)
Languages
Education
IHK Köln
Bachelor Professional of Marketing · Marketing · Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Madeleine is based in Montabaur, Germany and can operate in on-site, hybrid, and remote work models.
Madeleine speaks the following languages: German (Native), English (Advanced).
Madeleine has at least 14 years of experience. During this time, Madeleine has worked in at least 15 different roles and for 13 different companies. The average length of individual experience is 1 year and 11 months. Note that Madeleine may not have shared all experience and actually has more experience.
Based on recent experience, Madeleine would be well-suited for roles such as: Digital Account Manager, International Media Go-To-Market Manager, Digital Marketing Expert for Social & Influencer Management.
Madeleine's most recent position is Digital Account Manager at Emetriq GmbH (Deutsche Telekom Group).
In recent years, Madeleine has worked for Emetriq GmbH (Deutsche Telekom Group), Zalando SE, De'Longhi Group, Deutsche Telekom GmbH, and Emetriq GmbH.
Madeleine is most experienced in industries like Telecommunication, Advertising, and Media and Entertainment. Madeleine also has some experience in Professional Services, Education, and Banking and Finance.
Madeleine is most experienced in business areas like Marketing, Project Management, and Sales. Madeleine also has some experience in Quality Assurance and Human Resources.
Madeleine has recently worked in industries like Advertising, Media and Entertainment, and Professional Services.
Madeleine has recently worked in business areas like Marketing, Project Management, and Sales.
Madeleine holds a Bachelor in Marketing from IHK Köln.
Madeleine will be available part-time from January 2027.
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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