Online Marketing Managers in Germany

• Served as point of contact for Disney Studios GSA
• Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
• Managed stakeholder relationships and collaborated with an interdisciplinary team
• Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.

• AI platform and AI mindset (requirements, roles, governance, regulatory requirements, model fine-tuning, beta tests, coordination with Digital Team, development teams)
• AI Use Cases: Marketing, Product Management, market research, consumer research, advertising materials/product concepts for Sales and Marketing, conducting in-depth interviews with end customers
• Trend analyses, product and concept development for new products using various AI models (Langdock)
• Further development of AI tools/efficiency; lessons learned; internal training and communication
• Internationalization of brand processes and communication for Alpecin, Bioniq, Linola, Plantur, Vagisan
• Development of Brand Content using AI for Product Management Hair Care, Oral Care

• Manage and coordinate complex, data-driven digital campaigns across multiple platforms (DSPs, Ad Servers, DCO).
• Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution.
• Develop and implement quality standards to improve operational efficiency and campaign performance.
• Analyze client requirements and translate them into strategic campaign concepts and operational roadmaps.
• Advise and enable internal teams and clients on digital marketing and campaign management best practices.
• Oversee end-to-end campaign delivery, including planning, execution, monitoring, and optimization.

• Digital Marketing
• E-Commerce Consulting
• LinkedIn Marketing
• Google Marketing
• Search Engine Optimization (SEO)
• Web Project Management

eCommerce platform for home décor and furnishings, serving European customers.

• Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
• Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing

• Identify and contact potential affiliates and creators based on target audiences, campaign objectives, product relevance, and partnership opportunities.
• Build and maintain affiliate relationships through structured outreach, collaboration opportunities, ongoing communication, and partner engagement.
• Develop and implement affiliate strategies to expand the partner network, increase creator participation, and support client campaign objectives.
• Monitor affiliate performance using orders, conversions, revenue, engagement, and campaign data to identify optimization and growth opportunities.
• Coordinate affiliate activities with clients and internal stakeholders, aligning partnerships, campaign requirements, testing plans, and performance goals.

• Responsibility for digital programs as well as website and platform topics
• Management of external agencies and implementation partners
• Further development of the digital operating model
• Optimization of workflows and work structures
• After completion of the core mandate, occasional project-based support

I work at Schülerhilfe as an office assistant in the sales and office department. My tasks include:

• Customer communication
• Consultation meetings
• Sales
• Contract processing
• General administrative tasks
• Telephone service

I do this work as part of a mini-job.

• Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
• Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
• Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
• Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
• Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
• Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
• Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
• Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
• Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
• Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
• Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
• Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
• Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
• CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
• Technical setup and structuring of data instances as well as coordination and support of data migrations
• Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
• Internal and external stakeholder management as well as coordination of interfaces and external agencies
• Technical project management from strategic concept development through implementation to analysis and continuous optimization

• Building a central data model to consolidate data from CRM (ATS), online marketing, HR, and finance
• Integration of various data sources (including Sistrix, eTracker, HR Works, finance systems)
• Creation of a unified data basis for reporting and management
• Design and setup of the data structure
• Business analysis and definition of KPIs
• Coordination of data integration and alignment with business departments
• Consolidation and normalization of heterogeneous data sources
• Building an initial prototype in Excel
• Further development and implementation in Microsoft Power BI
• Central, consolidated data basis across multiple business areas
• Transparent management of CRM/ATS, marketing, HR, and finance KPIs
• Establishment of scalable BI reporting based on Power BI

Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.

Scope & Responsibilities

• Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
• End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
• Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
• Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
• Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
• Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
• Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams

• Backend WordPress web development.

• Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
• Developing and A/B testing ad creatives, offers, and landing pages
• Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)