Online Marketing Managers in Germany
in minutes from over 15,000 CVs with AI-powered matching.Need support for SEO, paid search, paid social, email automation, or landing page optimization? Get vetted Online Marketing Managers in Germany who can take over campaigns, track performance, and work with your team from day one.
Meet FRATCH Online Marketing Managers in Germany
Michele Heine
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Daniel Rohde
Last position:
Senior Digital Marketing Manager at Zenithmedia x Publicis | The Walt Disney Company
- Served as point of contact for Disney Studios GSA
- Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
- Managed stakeholder relationships and collaborated with an interdisciplinary team
- Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat
Florian Dieterle
Last position:
Project Manager Marketing at Dr. Wolff Group
- Internationalization of brand processes and communication for Alpecin, Bioniq, Linola, Plantur, Vagisan
- Innovation project for market entry into a completely new segment
- Development of brand content: UGC, visual brand story for hair care
- Implementation of AI tools, consumer insight systems, and a customer centricity mindset
Markus Kümpel
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Julia Weinmann
Last position:
External Campaign Manager CRM & Email Marketing Natüür at Natüür
- Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
- Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
- Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
- Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
- Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
- Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
- Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
- Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
- Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
- Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
- Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
- Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
- Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
- CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
- Technical setup and structuring of data instances as well as coordination and support of data migrations
- Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
- Internal and external stakeholder management as well as coordination of interfaces and external agencies
- Technical project management from strategic concept development through implementation to analysis and continuous optimization
Harald Schraut
Last position:
IT Product Owner – eCommerce – Mechanical Engineering at Self-employed
- Responsible for further developing the web shop with focus on stability, security, and scalability
- Support the business in creating and evaluating requirements
- Technology: SAP Commerce Cloud, Adobe Experience Manager CMS (AEM), Solr Search, Adyen Payment Service Provider
- Tools: Confluence, Jira, Miro, ServiceNow
Alexander Uhde
Last position:
Agency & Digital Consultant at JANUS DIE WERBEMANUFAKTUR
- Digital Marketing
- E-Commerce Consulting
- LinkedIn Marketing
- Google Marketing
- Search Engine Optimization (SEO)
- Web Project Management
Johann Merkel
Last position:
Project Manager at Staffing services provider with a focus on Finance & Controlling
- Building a central data model to consolidate data from CRM (ATS), online marketing, HR, and finance
- Integration of various data sources (including Sistrix, eTracker, HR Works, finance systems)
- Creation of a unified data basis for reporting and management
- Design and setup of the data structure
- Business analysis and definition of KPIs
- Coordination of data integration and alignment with business departments
- Consolidation and normalization of heterogeneous data sources
- Building an initial prototype in Excel
- Further development and implementation in Microsoft Power BI
- Central, consolidated data basis across multiple business areas
- Transparent management of CRM/ATS, marketing, HR, and finance KPIs
- Establishment of scalable BI reporting based on Power BI
Jantien Von Eisenhart-Rothe
Last position:
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Eduard Kuferberg
Last position:
Performance Marketing Manager at Acceleratiq Agentur
- Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
- Developing and A/B testing ad creatives, offers, and landing pages
- Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)
Robert Koch
Last position:
Mailing & Paid Ads Manager (Mautic & Meta) at Imagetown GmbH
- Mailing & Paid Ads Manager (Mautic & Meta)
- MailChimp to Mautic migration including technical setup for newsletter/email marketing
- Website adjustments: WordPress (Elementor)
- Strategic & operational management for ads
Christopher Graf
Last position:
UX/UI Specialist & Online Performance Marketer at Sara Weigandt Friseurmeisterin
- Branding and visibility
- UX/UI design and conversion optimization
- Increased impressions
- Increased lead generation
- Increased awareness and recognition
- Increased referrals
- Managed social media campaigns
Paul Scheuber
Last position:
Freelance Amazon Consultant at AMZ Jungle Guide
Amazon FBA Seller and Amazon Freelancer for Strategic Consulting and Operative Support for Amazon Sellers
I offer the following services as an all-inclusive package, that can be tailored to your needs.
Strategy Consulting: Potential Analysis Market/Competition Analysis Margin Calculation Reporting Optimisation of Logistics Coaching+Knowledge Transfer
Product Detail Page Optimisation: Listing Optimisation Image Optimisation Keyword Research (SEO+SEA) Product Launch A+Content Creation (EBC) Product Description Bullet Points Variations & Review Management A/B Testing
Scaling: PPC Campaign Setup PPC Campaign Optimisation Keyword Research Bid Optimisation Brand Store Setup/Optimisation PanEU Expansion BuyBox Optimisation Inventory Optimisation
Stefan Mironczyk
Last position:
E-Commerce Marketing Manager at nal von minden GmbH
Content management and SEO: creating and managing content in the online shop (Magento) on self-diagnostics.com. Performing search engine marketing (SEO & SEA) including Sistrix SEO analyses, on-page optimizations, performance and competitor analyses.
SEO optimizations: carrying out technical SEO audits and optimizations, post-relaunch SEO measures such as redirect management, link building, meta descriptions, and sitemap management. Ensuring shop indexing and optimizing for Google Core Web Vitals and Page Experience.
Sales promotion measures: planning and implementing actions to increase visibility and sales volume, including up-selling and cross-selling strategies.
Google and Amazon management: configuring and managing the Google Merchant Center for different markets, optimizing pay-per-click campaigns (PPC) as well as product listings on Amazon and eBay.
Matthias Schneider
Last position:
AI-assisted Web Development & SaaS Founder at Self-employed
- Full focus on AI-augmented web development
- Building and running three proprietary AI-native SaaS products (BrainButler, PageUpgrade, termin365)
- Developing a self-hosted business stack for digital sovereignty
- Daily workflow with Claude as engineering partner and Anthropic/OpenAI APIs for product features
- Using RAG systems with custom vector databases and prompt engineering for complex multi-step pipelines
- Tech stack: Python/FastAPI (backend), React/TypeScript (frontend), WordPress plugin architectures (PHP), multi-tenant systems with per-user encryption
Discover over 15,000 top freelancers
Online Marketing Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
17 years
Position duration
3.2 years
Positions per freelancer
11
Top business areas
Marketing, Sales, Project Management
Top industries
Advertising, Professional Services, Information Technology
Certification focus areas
Marketing, Project Management, Human Resources
Bachelor's degree or higher
86%
Master's degree or higher
45%
Doctorate
6%
Certifications per freelancer
1
Most common languages
German, English, Spanish
Speak two or more languages
95%
Based on our profile pool as of 26 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Online Marketing Managers in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
Campaign focus
An Online Marketing Manager plans and runs digital channels that bring in traffic, leads, and sales. The work often covers search, social, display, email, content distribution, and conversion work on the website or landing pages. Strong freelancers can step into an existing setup, fix weak points, or build a channel plan from scratch.
Typical work
- Set up and manage campaign structures across search, social, and display
- Improve landing pages, forms, and user journeys for better conversion
- Write briefs for ads, tracking, content, and design
- Review performance data and turn it into clear actions
- Align campaign work with sales, product, and content teams
Core skills
A strong Online Marketing Manager combines channel knowledge with analytical thinking and clean execution. They should understand tracking, KPIs, audience targeting, A/B testing, and how to connect media spend with business goals. The best people also know how to brief creatives, coordinate stakeholders, and keep campaigns moving without heavy supervision.
Tools and channels
Common tools include Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, CMS tools, email marketing systems, and reporting dashboards. Depending on the project, a digital marketing manager may also work with SEO tools, tag managers, CRM data, and marketing automation. In Germany, many clients need someone who can work confidently in English and, when needed, align with German-language content or local market teams.
When freelancers help
Companies bring in freelance online marketing managers when they need speed, extra capacity, or specialist know-how. This is common during launches, relaunches, seasonal peaks, restructures, or when internal teams need support for a specific channel. It is also a good fit if you need a performance marketer to review existing campaigns, take ownership of tracking, or improve results without adding a permanent role.
What strong people deliver
- A clear channel strategy with priorities and budget logic
- Better campaign performance through testing and iteration
- Reliable reporting that management can actually use
- Practical recommendations, not just analysis
- Smooth collaboration with in-house marketing, sales, and agencies
A strong freelance Online Marketing Manager is easy to brief, works with little friction, and keeps focus on measurable outcomes. Look for someone who can explain decisions clearly, spot bottlenecks early, and adapt quickly when the market or the campaign data changes.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Online Marketing Managers.
A Online Marketing Manager plans, runs, and improves digital campaigns across channels such as search, social, email, and display. They often own the day-to-day execution, reporting, and optimization work. In many projects, they also help with landing pages, tracking, and the handoff between marketing and sales.
Look for a mix of channel knowledge, analytics, and structured execution. A good digital marketing manager should understand paid media, SEO basics, conversion optimization, and campaign measurement. Strong communication matters too, because they need to work with internal teams, agencies, and content owners.
Not always, but the roles overlap a lot. A performance marketer usually focuses more narrowly on paid channels and measurable acquisition results, while an Online Marketing Manager may cover broader online activity, including email, content distribution, and website conversion work. In smaller teams, one person often covers both.
A freelancer is often the better choice when you need immediate support, channel expertise, or temporary coverage. This is common for launches, campaign turnarounds, vacation gaps, and projects that do not justify a full-time role. It also helps when you want outside perspective on an existing setup.
Give the Online Marketing Manager access to your channels, tracking setup, reporting, brand guidelines, and current goals. They also need context on your target audience, offers, and any past campaign results. The clearer the input, the faster they can make useful decisions.
Most online marketing work can be done remotely because the core tasks live in ad accounts, analytics tools, and dashboards. On-site time can still help during workshops, launches, or close collaboration with sales and content teams. In Germany, many clients choose a hybrid setup when alignment matters more than daily execution.
Ask for examples of strategy, setup, and results from similar projects, then check how they explain the thinking behind their decisions. A strong online marketing manager does not just talk about clicks or impressions; they connect actions to leads, revenue, or other business goals. Clear reporting and practical recommendations are good signs.
An SEO manager focuses mainly on organic search visibility, technical improvements, content, and rankings. An Online Marketing Manager usually has a wider scope and may combine SEO with paid media, email, landing pages, and broader campaign management. If you need only organic growth, the narrower role can be enough.
The average hourly rate for Online Marketing Managers in Germany is 92 €, which corresponds to a daily rate of about 738 € based on an 8-hour working day.
Of the freelancers working as Online Marketing Managers in Germany, 86% hold at least a Bachelor's degree, 45% hold at least a Master's degree, and 6% hold a doctorate.
On average, freelancers working as Online Marketing Managers in Germany have 17 years of professional experience, with a single engagement typically lasting around 3.2 years.
The most common languages among freelancers working as Online Marketing Managers in Germany are German (100%), English (95%), and Spanish (28%).
The most common industries among freelancers working as Online Marketing Managers in Germany are Advertising (79%), Professional Services (57%), and Information Technology (55%).
The most common business areas among freelancers working as Online Marketing Managers in Germany are Marketing (100%), Sales (69%), and Project Management (62%).
FRATCH Online Marketing Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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FRATCH CEO
