Google Shopping Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Google Shopping
Heiko Seifert
Last position:
Head of Ecommerce at Juwelo Deutschland GmbH
Heading up an Ecommerce team of 18 people responsible for six online stores as well as SEO content projects with turnover and budget responsibility of approximately €3.5 M per year, daily business, optimizations and growth.
+78% margin in year 1, +42% margin in year 2
Sales losses far below the industry average after Corona
Active customers more than doubled and new customers more than doubled
Back on growth track in all data in 2023
Slavina Vasileva
Last position:
Marketing Director at Permanent Entertainment GmbH
- Full P&L responsibility for pricing strategy, sales, and marketing with a focus on growth and efficiency
- Leading and scaling a high-performance team (5 FTE): establishing clear KPI structures, data-driven decision processes, and agile sprint setups to maximize team efficiency and output
- Developing and implementing a performance marketing architecture across all channels (SEA, paid social, programmatic, SEO, CRM, PR) to maximize revenue growth
- Increased ROAS by 32%, reduced CAC by 11%, and achieved 23% revenue growth YoY through data-driven budget allocation, cross-channel campaign optimization, and conversion rate testing
- Optimized the customer journey through conversion rate tests and audience segmentation
- Successfully integrated brand and performance marketing (SEO, organic, paid media, retention) to significantly boost brand awareness and sustainably improve ROAS
Diego Brinner
Last position:
Senior Marketing Manager at CheckCars24 GmbH
- Further development of the CheckCars24 brand and its online business to increase reach, sales, and brand image.
- Structural and content expansion of the online presence.
- Conversion-oriented development to increase leads.
- Conceptual support in the graphic and technical redesign.
- Model-specific conception of cross-channel advertising campaigns.
- Managing a six-figure monthly budget in Google Ads.
- Creation of campaign-specific landing pages and newsletters.
- Opening new channels for lead generation.
- Establishing and expanding the partnership with Hertha BSC.
- Designing and planning online and offline PR activities.
- Designing and producing print and digital marketing materials.
- Organizing and executing brand presentations at trade shows and other events.
Mandar Ambekar
Last position:
Guest Lecturer / Adjunct Lecturer at HMKW
Pasun Zarif
Last position:
Marketing Manager E-Commerce EU-W at LEDVANCE GmbH
- Management and optimization of all marketplaces in the advertising area, focusing on Amazon, eBay & Otto and other smaller marketplaces
- Budget and revenue responsibility for the advertising area
- Achieved an ad revenue of approx. €13M with approx. €2.5M ad spend in 2.5 years
- Integration and implementation of ad technologies for optimal execution of all relevant ad measures
- Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better use of intraday and audience data
- Expertise in Search Engine Advertising
Jasmin Kirst
Last position:
Digital / E-Commerce Consultant at jasminkirst.de
- Holistic consulting for e-commerce companies and retailers
- Planning, implementation, and analysis of online and performance marketing activities
- Developing and optimizing e-commerce strategies
- Conversion and process optimizations, user experience, and usability testing
- Conducting workshops and seminars
- Developing sustainability strategies and concepts
Andreas Bass
Last position:
Interim Senior SEA Manager (Freelance) at Havas Media Germany GmbH
- Management and optimization of SEA campaigns (Google Ads, Microsoft Ads, Amazon Ads)
Discover over 15,000 top freelancers
Statistics of experts using Google Shopping
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
2.9 years
Positions per freelancer
11
Top business areas
Marketing, Product Development, Project Management
Top industries
Advertising, Media and Entertainment, Retail
Certification focus areas
Marketing, Business Intelligence, Logistics
Bachelor's degree or higher
100%
Master's degree or higher
57%
Doctorate
29%
Certifications per freelancer
1
Most common languages
German, English, Spanish
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Google Shopping
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Product ads
Google Shopping puts product listings in front of people who are ready to compare and buy. It is used for retail search campaigns, catalog visibility, and feed-driven advertising across Google surfaces. Strong experts know how to turn product data into clean, usable ad inventory.
Core stack
- Google Merchant Center feed setup and diagnostics
- Product titles, images, GTINs, and attribute cleanup
- Shopping campaigns, Performance Max, and asset grouping
- Feed rules, supplemental feeds, and custom labels
- Conversion tracking and product-level reporting
Where it fits
Companies bring in Google Shopping specialists when catalog quality matters more than broad awareness. It is common in e-commerce, consumer goods, electronics, fashion, and parts or accessories. In Germany, teams often need support that works cleanly with local language product data and coordinated remote collaboration.
What strong experts do
A good specialist reads feed errors, spots disapproved items, and improves product relevance without guessing. They understand bidding logic, query intent, and how product structure affects visibility. They also keep campaigns aligned with stock changes, margin goals, and seasonality.
Delivery work
- New feed launches and Merchant Center onboarding
- Fixes for item disapprovals and policy issues
- Campaign audits and restructuring
- Expansion to new countries or languages
- Support during replatforming or catalog migrations
Hiring signals
If product ads are spending without clear returns, Google Shopping expertise is usually needed. The same is true when feeds are unstable, visibility drops after catalog changes, or internal teams need help scaling paid product search. Freelancers are often brought in for short projects, audits, or ongoing support.
Frequently asked questions
Before you brief your next project: the most common questions about Google Shopping.
Google Shopping shows product listings with images, prices, and key attributes to people searching with buying intent. It is used to promote a catalog, support product discovery, and drive traffic to product pages. For many retailers, it sits between search ads and marketplace sales.
Google Shopping is the common name people still use for the product ad ecosystem. Shopping ads is the current campaign format people usually mean, while Product Listing Ads or PLA is the older name many specialists still recognize. In practice, companies care about the feed, Merchant Center, and campaign setup behind those ads.
A strong Google Shopping specialist should understand product feeds, Google Merchant Center, campaign structure, and conversion tracking. Useful adjacent skills include feed management, analytics, product taxonomy, and working with e-commerce platforms. The best experts also know how to fix policy issues and keep data clean over time.
A Google Shopping project can be small, like a feed audit, or larger, like a full account rebuild. For stable day-to-day work, you want someone who has handled product feeds, disapprovals, and campaign optimization before. For a migration or multi-country setup, a deeper specialist is a better fit.
Companies usually bring in Google Shopping help when in-house teams are stuck on feed problems, poor visibility, or scaling a large catalog. It is also useful during platform changes, new market launches, or when product data needs a full cleanup. A freelancer can focus quickly on the part that blocks performance.
A Google Shopping specialist can work fully remote if the product data, access, and reporting are organized well. In Germany, it helps if the expert is comfortable with German-language product data, local internal teams, and clear handoffs across marketing and e-commerce. On-site work is usually only needed for workshops or complex stakeholder alignment.
A strong Google Shopping setup has accurate feed data, clear product grouping, and clean separation between best-selling and long-tail items. Campaigns should match business goals, not just spend budget. You should also see steady monitoring of disapprovals, pricing changes, and product availability.
A good Google Shopping freelancer will ask about the catalog, target markets, conversion setup, and how the business defines success. They should also ask which e-commerce system powers the feed and who owns product data updates. Clear answers help avoid broken launches and wasted ad spend.
The average hourly rate of freelancers in Germany who have used Google Shopping in their recent projects is 115 €, which corresponds to a daily rate of about 920 € based on an 8-hour working day.
Of the freelancers in Germany who have used Google Shopping in their recent projects, 100% hold at least a Bachelor's degree, 57% hold at least a Master's degree, and 29% hold a doctorate.
On average, freelancers in Germany who have used Google Shopping in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 2.9 years.
The most common languages among freelancers in Germany who have used Google Shopping in their recent projects are German (100%), English (100%), and Spanish (43%).
The most common industries among freelancers in Germany who have used Google Shopping in their recent projects are Advertising (100%), Media and Entertainment (71%), and Retail (71%).
The most common business areas among freelancers in Germany who have used Google Shopping in their recent projects are Marketing (100%), Product Development (57%), and Project Management (57%).
Main locations of FRATCH Experts, who have recently used Google Shopping
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
