Performance Max Experts in Germany
matched in minutes with vetted, available freelance specialistsHire experts who manage Performance Max campaigns across Search, Shopping, Display, YouTube and Discover, connect product feeds with conversion data, and improve budget allocation across Google Ads. FRATCH matches you quickly and precisely with vetted, available freelancers.
Meet FRATCH Experts in Germany, who have recently used Performance Max
Tom G.
Last position:
Digital Growth Partner at LichtBlick SE – Ökostrom & Innovation
- Concept & IT implementation of inbound B2C campaigns, BPM process documentation
- Cross-functional implementation of several whitepapers / guides
- Setup of the customer journey with MS Dyn365 / CRM: Forms, landing pages, campaigns
- Project controlling, process documentation, testing and training / coaching, analytics reports
- Hands-on implementation & on-time launch of all campaigns for digital customer acquisition
Christina F.
Last position:
Affiliate Marketing Manager at AudioMee GmbH for AudioMee
- Lead Generation
- Affiliate Program Setup & Launch
- Interactive Lead Funnels & CRO
- Lead Quality
- Monitoring CRM Processes: Integration & Management of Incoming Leads in CRM Systems
- Publisher Management
- Strategy Development & Execution (Marketing Strategies)
- Publisher Acquisition
- Campaign Planning, Management & Optimization
- Evaluation via KPIs
- Tracking
- Marketing Campaigns (Online & Out-of-Home)
- Retargeting & Display Campaigns
- Data Analysis & Reporting
- Budget Planning & Management
- Data Feed Management
- Lead Quality Monitoring & Control
- Lead Landing Page Creation
- Transactions & Billing
- Networking & Industry Events
- Direct Partnerships Setup (incl. Health Insurance Providers)
- SEO Optimization: Content Creation, On-Page Optimization based on SEO Tools
Raya P.
Last position:
B+R Autohaus
B+R Autohaus
AUTOMOTIVE DEALER GROUP
Replaced an arbitrary lead-value system with one weighted by actual sales priority, helping bidding reflect what leads were genuinely worth across this multi-location dealer group.
Ievgenii K.
Last position:
Founder | Performance Marketing & Web Analytics Specialist at AndEvgenix Digital
Founder and independent specialist at AndEvgenix Digital, focused on performance marketing, web analytics, conversion tracking, SEO, web development and e-commerce.
Support companies with the setup, audit and optimization of their digital marketing infrastructure – from websites and e-commerce platforms to advertising, analytics and conversion tracking.
Set up, manage and optimize Google Ads campaigns, including Search and Performance Max campaigns.
Audit existing Google Ads accounts, campaign structures, conversion tracking and analytics setups to identify technical and performance issues.
Implement and audit Google Analytics 4 (GA4), including events, conversions, custom tracking requirements and data collection.
Set up and manage Google Tag Manager (GTM), including tags, triggers, variables and custom tracking implementations.
Implement conversion and event tracking for websites, landing pages and e-commerce platforms.
Implement Enhanced E-commerce tracking for online stores and verify correct transmission of product, cart, checkout and purchase data.
Configure and troubleshoot cross-domain tracking for websites and services operating across multiple domains.
Implement and audit Google Ads conversion tracking and resolve missing, duplicate or incorrectly recorded conversions.
Set up and work with Meta Ads, Meta Pixel and conversion tracking.
Implement and troubleshoot Meta Conversion API (CAPI) integrations.
Analyze tracking and attribution issues across websites, GA4, Google Ads, Meta Ads and other marketing systems.
Diagnose incorrect or inconsistent analytics data and troubleshoot technical tracking implementations.
Create analytics and performance reports using Google Analytics 4 and Looker Studio.
Perform SEO audits, technical SEO analysis and website optimization.
Work with WordPress and WooCommerce on website development, maintenance, technical improvements and e-commerce projects.
Work with Shopify and PrestaShop on e-commerce websites, tracking, integrations and technical improvements.
Develop and optimize websites and landing pages with a focus on performance, tracking, SEO and marketing requirements.
Work with Google Merchant Center, product feeds and e-commerce integrations.
Configure and troubleshoot product data feeds for advertising and e-commerce platforms.
Implement marketing, analytics and website integrations using APIs and existing platform integrations.
Use JavaScript for tracking implementations, custom website functionality and technical integrations.
Work with PHP and MySQL for website development, troubleshooting and custom technical tasks.
Implement automation for marketing and business processes where repetitive manual workflows can be simplified.
Work with both new implementations and existing setups, including audits, troubleshooting, migrations and optimization.
Handle individual technical tasks as well as long-term projects covering websites, analytics, tracking, SEO and paid advertising.
Work directly with clients to understand the existing setup, identify the actual technical or marketing problem and determine the required solution before implementation.
Focus on solving the actual problem without unnecessary rebuilding or adding work that does not contribute to the project goal.
Google certified in Google Ads, Google Ads Measurement and Google Analytics.
Markus K.
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Alexander G.
Last position:
Data & Tech Manager at Sky
- Owns MarTech, measurement and tooling across DE/AT/IE; works in close partnership with activation and analytics teams
- Set up and chairs a governance forum for DE/AT/CH/IE/UK to define and enforce measurement, taxonomy and workflow standards
- Developed a taxonomy generator that reduced campaign and structure setup from 2–3 days to around 1 hour
- Automated AV and Partnerships data pipelines and prepared “econometrics-ready” datasets for marketing mix modelling and budget decisions
- Coordinates 7–8 tool owners and channel leads to harmonise setups, QA and reporting across markets
Rima S.
Last position:
Demand Generation Manager at Yoyaba
- Lead performance channels for all SaaS clients
- Manage client communication & internal project coordination
- Develop, execute, and scale paid search & social campaigns (incl. Google, Microsoft, Reddit, LinkedIn) with a very strong track record of managing and executing successful Google ad campaigns
- Analyze and report on performance using key SaaS metrics (CPL, CAC, pipeline contribution, ROAS, etc.)
- Collaborate with team members to develop and refine performance marketing strategies informed by current industry trends and internal research
Andre S.
Last position:
Owner at AS Digital Consulting
- Social Media Ads
- Google Ads (SEA)
- Search Engine Optimization (SEO)
- Web design
- Branding
- Responsible for websites
- Google Ads and SEO
Discover over 15,000 top freelancers
Statistics of experts using Performance Max
Aggregated from the professional profiles of matched freelancers.
Experience
13 years
Position duration
1.9 years
Positions per freelancer
9
Top business areas
Marketing, Information Technology, Business Intelligence
Top industries
Advertising, Information Technology, Professional Services
Certification focus areas
Marketing, Business Intelligence, Human Resources
Bachelor's degree or higher
83%
Master's degree or higher
33%
Certifications per freelancer
2
Most common languages
German, English, Russian
Speak two or more languages
100%
Based on our profile pool as of 16 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Germany using Performance Max
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 16 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Performance Max experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Advertising (75%)
- Information Technology (63%)
- Professional Services (63%)
- Banking and Finance (50%)
- Healthcare (50%)
- Food and Beverage (38%)
- Retail (38%)
- Telecommunication (38%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Performance Max does
Performance Max is a Google Ads campaign type that uses one campaign to reach people across Search, Shopping, YouTube, Display, Discover, Gmail and Maps. It combines audience signals, creative assets, product data and conversion goals to decide where and when ads should appear. Companies use it to support online sales, lead generation, local actions and omnichannel campaigns.
Campaign foundations
Successful Performance Max work starts with clean measurement and clear commercial goals. Specialists configure conversion actions, value rules, consent-aware tracking, product feeds and account structures before scaling spend. They also review landing pages, asset groups, audience signals and the relationship between Performance Max and existing Search campaigns.
- Define goals and conversion values
- Audit Google Ads and Merchant Center data
- Structure asset groups and product groups
- Validate tracking and feed quality
Ecosystem and tooling
Performance Max relies on the wider Google advertising ecosystem. Relevant tools include Google Ads, Merchant Center, Google Analytics 4, Google Tag Manager, Search Console and feed management systems. Strong specialists understand product titles, attributes, promotions, creative formats, offline conversions and CRM imports, not just campaign settings.
When companies need specialists
Freelance expertise is useful when an account is launching a new product range, moving from Standard Shopping, expanding into Germany or restructuring after weak results. It also helps when tracking is unreliable, Merchant Center has disapprovals or internal teams need a clear testing plan. German companies often combine remote delivery with on-site workshops for marketing, sales and analytics teams.
- Launch or rebuild campaigns
- Resolve feed and Merchant Center issues
- Connect offline leads or sales data
- Align campaigns with local market and language needs
What strong professionals deliver
A capable Performance Max professional separates automation from guesswork. They set meaningful targets, use experiments carefully, inspect search term and placement insights where available, and protect brand coverage with an appropriate Search structure. Their deliverables may include an account audit, measurement plan, feed recommendations, campaign build, creative brief and decision-ready reporting.
Choosing the right fit
Look for evidence of work with a business model like yours: ecommerce, lead generation, retail, subscription or local services. Ask how the specialist handles attribution, budget changes, brand controls, feed errors and limited conversion volume. For remote collaboration, agree on access, documentation, meeting language and approval steps; on-site work can help when several German-speaking stakeholders must coordinate quickly.
Frequently asked questions
Questions about Performance Max? Start with the answers below.
Performance Max is used to run Google Ads campaigns across several Google properties from one campaign type. It can support ecommerce revenue, qualified leads, store visits and other measurable actions by combining creative assets, product information, audience signals and conversion data.
Performance Max gives Google more control over channel selection, placements and automated bidding than Standard Shopping or many manually structured Search campaigns. It can reach a broader inventory, while Search and Standard Shopping may offer more direct control over keywords, queries and product segmentation. The right mix depends on measurement quality and the campaign objective.
A strong Performance Max specialist should understand Google Merchant Center, product feed management, Google Analytics 4, Google Tag Manager and conversion tracking. Experience with landing pages, creative production, CRM or offline conversion imports is also valuable, especially for lead-generation accounts.
The Performance Max scope matters more than a fixed experience threshold. A feed audit or tracking review may need a focused specialist, while a complex international account requires someone who has handled multiple markets, product groups, attribution questions and substantial operational change.
Yes, Performance Max projects are usually suitable for remote collaboration because access, audits, builds and reporting happen in cloud tools. German companies should still define access rights, data protection processes, meeting cadence and whether German-language workshops are required for internal stakeholders.
Ask a Performance Max specialist to explain their measurement setup, account structure, feed checks, testing logic and reporting choices. Quality work connects campaign decisions to business outcomes instead of relying only on platform-reported metrics or unexplained automated recommendations.
Performance Max can support lead generation when conversion actions are reliable and lead quality is fed back into Google Ads where possible. Ecommerce accounts also need accurate Merchant Center data and purchase values. In both cases, specialists should distinguish valuable outcomes from low-intent form fills or incomplete transactions.
Before taking on Performance Max work, a freelancer should clarify the business goal, conversion definitions, account history, feed ownership, budget rules and approval process. Access to Google Ads, Merchant Center, Analytics and tagging systems may be needed, along with clear limits on changes to Search campaigns and tracking.
The average hourly rate of freelancers in Germany who have used Performance Max in their recent projects is 74 €, which corresponds to a daily rate of about 591 € based on an 8-hour working day.
Of the freelancers in Germany who have used Performance Max in their recent projects, 83% hold at least a Bachelor's degree and 33% hold at least a Master's degree.
On average, freelancers in Germany who have used Performance Max in their recent projects have 13 years of professional experience, with a single engagement typically lasting around 1.9 years.
The most common languages among freelancers in Germany who have used Performance Max in their recent projects are German (100%), English (100%), and Russian (38%).
The most common industries among freelancers in Germany who have used Performance Max in their recent projects are Advertising (75%), Information Technology (63%), and Professional Services (63%).
The most common business areas among freelancers in Germany who have used Performance Max in their recent projects are Marketing (100%), Information Technology (75%), and Business Intelligence (50%).
Main locations of FRATCH Experts, who have recently used Performance Max
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
