Raya P.-Google Ads & Digital Marketing Consultant
Check rate
Experience
B+R Autohaus
B+R Autohaus
AUTOMOTIVE DEALER GROUP
Replaced an arbitrary lead-value system with one weighted by actual sales priority, helping bidding reflect what leads were genuinely worth across this multi-location dealer group.
CAMP4 Handels
CAMP4 Handels
OUTDOOR RETAIL & E-COMMERCE
CHALLENGE:
An overly cautious performance target was holding the account back from growth it was already capable of, and a local budget cap was quietly losing ground to competitors.
APPROACH:
Adjusted the target to reflect realistic, sustainable performance rather than an artificially strict ceiling, and lifted the local budget constraint that was limiting reach.
RESULT:
The account was freed up to pursue growth that had been within reach all along, without sacrificing efficiency.
Carossa Immobilien
Carossa Immobilien
REAL ESTATE
Restored trust after a period of skewed reporting by shifting measurement toward real, value-based outcomes and testing new bidding approaches under a light daily budget.
Engel & Völkers Ingolstadt
Engel & Völkers Ingolstadt
REAL ESTATE
CHALLENGE:
Conversion tracking wasn't capturing the full buyer and seller journey, and the account was falling behind the broader real estate market while regularly maxing out its daily budget before demand had run its course.
APPROACH:
Rebuilt measurement to reflect the inquiries that actually mattered, reallocated budget to match real demand patterns, and fine-tuned Performance Max targeting to widen qualified reach.
RESULT:
The account moved from a reactive, budget-capped setup to a structure built to capture demand as it happens, with far clearer visibility into which campaigns actually drive inquiries.
IBY Investment
IBY Investment
SENIOR HOUSING & INVESTMENT
CHALLENGE:
An overly broad keyword setup was pulling in a lot of irrelevant traffic, and the account's real conversion goal wasn't the one the bidding algorithm was actually optimizing toward.
APPROACH:
Significantly narrowed and sharpened the keyword portfolio, corrected which conversion action was treated as the priority, and moved bidding toward optimizing for value rather than volume.
RESULT:
The account became meaningfully more efficient, converting a leaner budget into stronger, more consistent performance.
Karlsruhe Institute of Technology
Karlsruhe Institute of Technology
HIGHER EDUCATION
CHALLENGE:
The account had been paused entirely after repeated identity verification issues, conversion tracking was misaligned with the real enrollment journey, and performance was trailing the sector.
APPROACH:
Reactivated the account, rebuilt measurement around the actual enrollment path, cleared out keywords that were no longer serving, and expanded into video campaigns to reach new audiences.
RESULT:
A dormant account was turned into one of the strongest performers in the portfolio, growing well beyond its own original targets within a single quarter.
Landrefugium Obermüller
Landrefugium Obermüller
HOSPITALITY & WELLNESS
Traced a significant revenue decline back to a data measurement gap and outdated account hygiene, then rebuilt the account to recover the lost ground.
Professional Aviation Solutions
Professional Aviation Solutions
AVIATION & LOGISTICS
CHALLENGE:
Competing for a niche charter flight audience against much larger, better-known travel brands meant losing visibility in the auction and carrying inefficient, low-quality leads.
APPROACH:
Shifted bidding away from chasing volume and toward the highest-value prospects, consolidated fragmented campaigns into a stronger structure, and repaired gaps in the tracking setup.
RESULT:
Efficiency improved substantially, and a deliberate, controlled approach to scaling replaced the risk of overextending the budget too quickly.
Rausch Technik (Ladeboy)
Rausch Technik (Ladeboy)
MOBILITY EQUIPMENT MANUFACTURING
CHALLENGE:
The account was spending inefficiently, with a portion of the budget going toward low-intent traffic and duplicate tracking inflating how many real inquiries appeared to be coming in.
APPROACH:
Cut off accidental spend from irrelevant placements, corrected the conversion tracking to reflect real inquiries, and shifted bidding toward a strategy built around efficiency rather than raw clicks.
RESULT:
Wasted spend was reclaimed and redirected toward the traffic most likely to convert, putting the account on a healthier trajectory.
Regiepapst (Flughafen-Parken-Leipzig)
Regiepapst (Flughafen-Parken-Leipzig)
TRAVEL & PARKING SERVICES
Expanded budget where it was being held back by market pressure, resolved a policy compliance issue that was quietly limiting performance, and extended reach into new language markets.
Rochus Apotheken
Rochus Apotheken
PHARMACY GROUP 7 LOCATIONS
Resolved recurring ad disapprovals, rebalanced spend away from underperforming placements, and refreshed creative to help a seven-location pharmacy group hold its ground against rising competition.
Skinembrace
Skinembrace
AESTHETIC MEDICINE
Rebuilt a thin measurement setup and worked within strict medical advertising policies to give the account a much clearer, more reliable read on real demand.
Summary
My work sits inside live Google Ads accounts - not in theory, in the accounts themselves. Across clients in real estate, healthcare, manufacturing, higher education, hospitality, and beyond, I diagnose what's actually costing a campaign performance: a conversion action that's miscounted, a budget cap quietly switching ads off at noon, a bidding strategy optimizing for the wrong signal entirely.
From there, the work is structural. I rebuild measurement so Google's algorithms are trained on real business outcomes rather than vanity signals, restructure keyword and campaign architecture to strip out waste, and shift bidding strategy from raw volume toward actual value, then track whether it worked.
I consult directly with business owners and marketing teams across the DACH region, translating account-level technical decisions: tracking, bidding, budget structure into language that connects to the revenue, lead, and growth targets they're accountable for.
- 300+ Google Ads accounts managed across the DACH region
- 11 Industries — from real estate to aviation logistics
- 787% Month-over-month revenue growth achieved for a higher-education client
- 7.2 → 13.3 ROAS improvement delivered for an aviation & logistics client
- 90% Keyword portfolio reduction that grew performance rather than shrinking it
- 41% Average CPA reduction following a full account restructure
Skills
- Google Ads Search Campaigns — Structure, Targeting, And Bid Strategy For Core Search Performance.
- Performance Max — Asset Groups, Signal Design, And Url Expansion Control For Pmax.
- Demand Gen & Youtube — Video-Led Campaigns For Reach, Consideration, And Cross-Market Growth.
- Smart Bidding Strategy — Target Cpa, Target Roas, And Maximize Conversion Value, Matched To Account Maturity.
- Conversion Tracking & Enhanced Conversions — Closing Measurement Gaps So Bidding Algorithms Train On Real Signals.
- Account Restructuring & Keyword Strategy — Cleaning Waste Out Of Legacy Account Architecture Without Losing Volume.
- Cross-Channel Campaign Planning — Coordinating Search, Pmax, Demand Gen, Youtube, And Display Toward One Goal.
- Data-Driven Client Consulting — Translating Account-Level Decisions Into Business Outcomes Stakeholders Track.
Languages
Education
Universitat Pompeu Fabra
Social Media, Power and Difference · Barcelona, Spain
Goodman School of Business, Brock University
Business Administration · St. Catharines, Canada
ESB Business School, Hochschule Reutlingen
B. Sc. · International Management · Reutlingen, Germany
Certifications & licenses
Google Ads Search Certification
AI-Powered Performance Ads Certification
Statistics
Experience
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Raya is based in Schweinfurt, Germany.
Raya speaks the following languages: Bulgarian (Native), German (Native), English (Advanced), Spanish (Advanced).
Based on recent experience, Raya would be well-suited for roles such as: B+R Autohaus, CAMP4 Handels, Carossa Immobilien.
Raya's most recent position is B+R Autohaus.
Raya holds a Master in Social Media, Power and Difference from Universitat Pompeu Fabra and a Bachelor in International Management from ESB Business School, Hochschule Reutlingen.
Raya has 4 certificates. Among them, these include: AI-Powered Shopping ads Certification, Google Ads Search Certification, and AI-Powered Performance Ads Certification.
Raya is immediately available part-time for suitable projects.
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