Andreas D.-Revenue Growth & Sales Leadership | Go-to-Market & Positioning | Sales Enablement & Execution | Channel & Partner Management
Check rate
Experience
GTM Advisor to the Managing Director
Kelaria GmbH
GTM Advisor to the Managing Director
Kelaria is an AI startup in knowledge management. Its solution is embedded in machinery and enables interactive dialogue for self-service requests.
- Building a GTM strategy to win the first 10 customers and establish a structured lead-to-close process
- Advising and guiding the MD on positioning, processes, and negotiations
Advisor to the Director Business Unit ITS
Konica Minolta Business Solutions Deutschland GmbH
Advisor to the Director Business Unit ITS
Konica Minolta Germany has grown from a printing systems vendor into an IT services provider. As a Microsoft Solutions Partner, it implements Dynamics 365 Business Central ERP.
- Define the GTM strategy for New Business, with a focus on ERP
- Design and set up processes, content, and tools for the lead-to-close chain
Advisor to the Sales Director
GOB Software & Systeme GmbH & Co. KG
Advisor to the Sales Director
GOB is a leading partner for Microsoft Dynamics 365 Business Central ERP.
- Study whether building an indirect partner business would make sense
- Market analysis, positioning, and market field study
Advisor to the Managing Director
BSH GmbH & Co. KG
Advisor to the Managing Director
BSH provides energy management systems, including solar, battery, and heat pump systems.
- Analyze the current state as part of a restructuring
- Create a new customer acquisition journey in B2B
Senior Sales Manager
Dynamics Global Projects GmbH
Senior Sales Manager
Dynamics Global Projects, DGP, is a startup in Microsoft Business Central (ERP). It is a true “Frontier Company” with an AI-first strategy. My mandate is to build the sales organization and lead its execution until the team grows.
- Build the sales organization
- Design and set up processes, content, and tools for the lead-to-close chain
Advisor to the Managing Director
FIS ASP GmbH
Advisor to the Managing Director
Data center provider with a strong presence in SAP. Part of the FIS Group, with 800 employees. The mission is to build a sales organization to generate new business beyond the existing network.
- Building the sales organization
- Positioning the offering
Director Sales and Marketing
Conclusion Mediaan B. V.
Director Sales and Marketing
Conclusion is a group of 4.500 people from The Netherlands. Conclusion Intelligence is the unit expanding the business into DACH (Germany, Austria, Switzerland).
- Leading the Sales (4 FTE) and Marketing (3 FTE) teams
- Implemented telemarketing in Germany and The Netherlands
- Implemented tendering at scale with an AI toolset
- Turned around the inbound LinkedIn campaign, including problem analysis and agency selection
- Advanced the Microsoft strategy by partnering with the IAMCP (Union of Microsoft Partners) and distribution partners
Partner Channel Concept
Kumavision AG
Partner Channel Concept
Feasibility study for a partner channel
Senior Sales Manager
INKUBIT GmbH
Senior Sales Manager
INKUBIT is a Microsoft CRM partner. With a team of 45, they run projects focused on DACH.
- Defined target markets by industry
- Set up and ran telemarketing campaigns
- Supported the development of the partner network
Partner Manager
Axtension B. V.
Partner Manager
Axtension (part of the SignUp Group) is an ISV for solutions based on Microsoft FnO (ERP). They wanted to expand their partner ecosystem in Germany.
- Introduced FnO partners in DACH
- Activated PreSales and Sales teams
- Aligned or renewed partnership agreements
M&A Advisor
The Digital Neighborhood B. V.
M&A Advisor
The Digital Neighborhood, TDN, is a group of companies, covering the Microsoft stack (Infrastructure, Business Applications, Data Science and Individual Development). The group has a focus on Northern Europe with 1.600 people.
- Creating a Target List with a focus on Microsoft Business Central Partners in DACH
- Outreach and perform introductory meetings with potential partners and the TDN Team
Head of Channel Sales, Advisor to the Sales Team
Singhammer AG
Head of Channel Sales, Advisor to the Sales Team
Singhammer AG is a Microsoft Business Central partner with a vertical solution for IT companies. They are an implementation partner and aim to expand their IP revenue.
- Creating the Partner Management Concept
- Implemented the processes incl. RACI and CRM setup
- Managed the existing partners and recruited new ones (events, network etc.)
- Onboarded the permanent Partner Manager (2 x unfortunately the first quit)
- Supported the Marketing & Sales Team in setup campaigns, clarity and cold calling
Interim Seller and Market Maker for Software Companies
Cod-Consult
- Building pragmatic processes with the right tools from lead to account management
- Hands-on sales of your software and services
- First feet on the ground for software companies if you want to sell to DACH
Sales Director DACH, Nordics
Research Solutions Inc.
Sales Director DACH, Nordics
Research Solutions, Inc. (NASDAQ: RSSS) provides cloud-based technologies to streamline the process of discovering, accessing, managing, and analyzing scientific content.
- Building up the new business in the region
- Transformation of the sales process
- 16 new clients within the first year
Senior Sales Manager Germany
YAVEON AG
- Sold the portfolio (Microsoft ERP, ECM, BI) to mid-market customers in life sciences
- Coached the inside-sales team
Head of Marketing
YAVEON AG
- Led two teams for marketing (4.5 FTE) and inside sales (2.5 FTE)
- Relaunched corporate design and website
- Drove marketing automation and shifted strategy from outbound to inbound
President, Sales Office, NYC
YAVEON Corporation
- Established US site to enhance business as part of reseller program
- Recruited and developed partners
- Executed all activities for legal entity incorporation
Guest Lecturer
Technical University of Applied Sciences (THWS)
Guest Lecturer
- Teaching the international class for Business Administration
- Customer Relationship Management processes and technologies
Head of Channel Sales
YAVEON AG
- Recruited and managed national and international partners in US, Europe and Asia
- Grew channel double digit year over year, achieving 30–40% revenue share of YAVEON IP
Sales Manager
YAVEON AG
- Sold Microsoft ERP to mid-market customers in life sciences
- Ranked top 3 of 8 sales representatives in revenue in direct sales
Business Development Manager
E.ON IS GmbH
Business Development Manager
E.ON is a large energy provider. E.ON IS is an IT service provider. My unit handled the integration and setup of the international units that E.ON had acquired. I worked in France on the integration project for La Snet.
Sales Representative
itara GmbH
Sales Representative
itara is a Microsoft CRM partner.
- Cold calling
- Organizing and representing the company at events (e.g., trade fairs)
- Selling to new prospects
- Team training
Purchaser
Richter + Frenzel GmbH & Co.
Purchaser
Richter+Frenzel is one of the largest wholesale companies for plumbing, heating and air management in Germany.
- Managing purchasing for major product groups
- Supporting sales with tenders
- Structured training program (Kaufmann im Groß- und Außenhandel IHK)
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Retail, Biotechnology, Education, and Energy.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Marketing, Customer Service, Procurement, Legal, and Operations.
Summary
Available for: Sales Director, Sales Enablement Manager for Software and Services Degree: Diplom Betriebswirt FH (Business Administration) Years of software sales experience: 17 Key skills: Revenue Growth, Sales Enablement, Channel Management, Market Entry
Since 06.2021, interim seller and market maker for software companies Sales enablement: Building practical processes with the right tools, from lead to account management Sales execution: Hands-on sales of software and services Market entry: First steps on the ground for software companies that want to sell in DACH
Skills
Revenue Growth & Sales Leadership
Go-To-Market & Positioning
Sales Enablement & Execution
Channel & Partner Management
Market Entry & Internationalization
Microsoft Ecosystem
Building Or Reorganizing Sales Organizations
Sales And Revenue Turnaround
Market Entry In Dach (Germany, Austria, Switzerland)
Partner And Channel Strategy (Design, Rollout, Scaling)
Monetizing Ip And Software Through Partners (Partner Channel)
Bridging Management Gaps (Sales / Marketing / Channel)
Sales Techniques: Participation In Several Seminars, Including Cold Calling, Sales Pitches, Communication, Etc.
Languages
Education
University of Applied Sciences, Würzburg
Diplom Betriebswirt FH · Business Administration · Würzburg, Germany
Major in Logistics and Organizational Development
Berufsoberschule
Fachhochschulreife · Business · Würzburg, Germany
Richter + Frenzel GmbH & Co., Würzburg
Kaufmann im Groß- und Außenhandel · Wholesale and Foreign Trade · Würzburg, Germany
Certifications & licenses
Management Assistant in Wholesale
Chamber of Industry and Commerce
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Andreas is based in Würzburg, Germany and can operate in on-site, hybrid, and remote work models.
Andreas speaks the following languages: German (Native), English (Advanced).
Andreas has at least 25 years of experience. During this time, Andreas has worked in at least 21 different roles and for 20 different companies. The average length of individual experience is 1 year and 1 month. Note that Andreas may not have shared all experience and actually has more experience.
Based on recent experience, Andreas would be well-suited for roles such as: GTM Advisor to the Managing Director, Advisor to the Director Business Unit ITS, Advisor to the Sales Director.
Andreas's most recent position is GTM Advisor to the Managing Director at Kelaria GmbH.
In recent years, Andreas has worked for Kelaria GmbH, Konica Minolta Business Solutions Deutschland GmbH, GOB Software & Systeme GmbH & Co. KG, BSH GmbH & Co. KG, and Dynamics Global Projects GmbH.
Andreas is most experienced in industries like Information Technology, Retail, and Biotechnology. Andreas also has some experience in Education and Energy.
Andreas is most experienced in business areas like Sales, Marketing, and Customer Service. Andreas also has some experience in Procurement, Legal, and Operations.
Andreas has recently worked in industries like Information Technology and Energy.
Andreas has recently worked in business areas like Marketing, Sales, and Customer Service.
Andreas holds a Master in Business Administration from University of Applied Sciences, Würzburg and a Bachelor in Wholesale and Foreign Trade from Richter + Frenzel GmbH & Co., Würzburg.
Andreas has 1 certificate: Management Assistant in Wholesale.
Andreas is immediately available part-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 15 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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