Ron Meyknecht-Revamping Business Strategy and Scaling
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Experience
Revamping Business Strategy and Scaling
Company in the HR software sector
- Develop vision and business goals
- Define and implement strategy for different markets
- Build customer focus into processes
- Rebuild methods in lead generation
Sales playbook / sales training / CRM integration
Mechanical engineering company
- Capture and adjust sales processes
- Create sales scripts
- Develop training concept, initial delivery
Sales strategy and lead generation system
Company in the SaaS software sector
- Define sales channels / CRM process
- Adapt communication for each channel
- Develop feature-benefit-value chains, objection handling
- Sparring, pitch training
Sparring for senior sales manager
Automotive supplier
- Shadow coaching
- 1:1 sparring
Training / workshop program for sales team (communication and CRM)
Electrical engineering company
- Customer segmentation and target group analysis
- Create contact-person-focused communication guides
- Introduce CRM strategies (Salesforce in the group)
- Group workshops and individual coaching
Head of Sales / Development of sales processes and strategies
Company in the leisure and sports products sector
- Optimizing sales processes, new approaches for sales channels
- Adapting the organization and processes to new requirements
- Concepts for competitor analysis, expanding sales channels
- Setting goals and strategies for sales
- Implementation of a CRM system
- Developing marketing approaches and optimizing the sales funnel
Training and coaching for sales leaders
Company in the staffing services sector
- Setup and implementation of a development program for Managing Directors with a focus on leading managers in a diverse sales organization
- Setting up and running a high-potential program for sales leaders in development
- Group workshops and one-on-one coaching on the key topics of sales and leadership
Reorganization of sales processes / sales management
Company in the B2B FMCG sector
- Focus on optimizing internal sales processes
- Defining process steps and ways of working
- Developing training content for new processes and their documentation
- Creating reports and dashboards
- Implementation and alignment of processes in the CRM system
Head of Sales / Sales development for organization and processes
Energy company / alternative fuels
- Analysis of the organization and coaching of the sales team
- Development and design of a roadmap for sales development
- Process chain along the sales funnel (market focus, acquisition, after-sales)
- Developing a structured marketing concept
- Review of the business model and setting guidelines for sales
1:1 mentor and sparring partner for managing directors / sales managers
IT company
- Developing the client into a sales leader, later managing director
- Sparring partner for challenges in the area of responsibility
- Mentor for concept development in sales
- Developing effective business development activities including a detailed implementation strategy
Analysis, Business Development and Sales Push Initiative
Agentur für Internet-Auftritte
- Analysis of the old sales goals and definition of new ones to increase margins
- Derivation of target-strategy-KPI paths
- 1:1 coaching for goal-oriented implementation of the strategy
- Implementation in cooperation with HR management and commercial management
- Providing a practical success-tracking tool (Excel)
Sales Management / Expansion Management
Dienstleister für Personal
- Business analysis of sales processes for the company’s geographic expansion
- Central controlling tool for daily tracking of activities within the new sales locations (Sales Cockpit)
- Site selection and definition of regional sales focus areas
- Creating process guidelines for new locations
Head of Sales / Sales Optimization incl. Sustainable Growth Strategy
Luftfahrttechnisches Unternehmen
- Analysis of projects, revenue, margins and derivation of a business focus from that
- Creating performance and KPI guidelines as well as suitable Excel tools
- Mentor to strengthen sales skills
- Adjusting the existing pricing policy
- Expanding the portfolio through the implementation of products and services
Head of Sales Division
Dienstleister IT/Finance/Engineering
- Planning and implementation of market activities to significantly expand the company
- Shadow coaching for sales organization leaders
- Strategic networking of internal business units nationally and internationally
- Sales controlling based on an adjusted strategy and culture
- Process and personnel restructuring of the sales organization
Head of Sales / Optimization of Sales Processes
Nahrungsmittelhersteller
- Business analysis with a focus on sales, including goals, performance, and processes
- Building market analysis tools for regular use
- Implementation of a sales system on a regional basis
- Execution in cooperation with the company’s own marketing
Branch Setup / Sales Management
Gas & Oil – Company
- Full setup of a new location, including sales and recruiting team as well as process implementation
- Development of market-, industry-, and customer-focused strategies for market entry
- Active management and execution of sales work and customer potential analysis
- National and international collaboration to drive business development
Head of Sales Division / Regional Management
Engineering services provider
- Business analysis and optimization of business processes as well as development of concepts for steady market expansion
- Implementation into sales strategies and controlling with target definition
- Management of five branches with a total of up to 360 employees
- Conducting trainings and coaching sessions for managers and sales employees
Regional Head of Sales
Engineering services provider
- Development and implementation of strategies for the site's market presence
- Business development including sales training and controlling
- Setup and development of the sales team
- Framework agreement negotiations with key accounts
Product Management, Sales
Company for the development/production of microsystems
- International sales (USA, Benelux) and key account support
- Setup and development of product management for a serial product
- Process setup for IT-mapped product sales
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Professional Services, Manufacturing, Sport, Aerospace and Defense, and Banking and Finance.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Strategy, Marketing, Business Intelligence, Operations, and Product Development.
Summary
- Interim Sales Director.
- Sales professional with knowledge of strategic and operational sales.
- Sales developer at the organization, process, and activity levels.
- Sales sparring partner for sales leadership and management.
- Background in hands-on sales across all hierarchy levels in sales.
- High level of experience in developing decentralized profit centers and business units.
- 1:1 mentor and trainer, focused on business development and sales effectiveness.
Skills
Leading Sales / Sales Management (18 Years)
Development Of (Decentralized) Sales Organizations (14 Years)
Performance Analysis And Sales Controlling (17 Years)
Leadership Development (Mentoring, Coaching) (14 Years)
Setting Up / Optimizing Sales Processes (16 Years)
Sales Strategies And Expansion Management (18 Years)
Development Of Digital Sales Processes / Crm (12 Years)
Development Of Clear Target-Strategy-Kpi Paths (16 Years)
Mid-Sized Companies, Including Family-Run And Multi-Generation Organizations; Us Corporations; International Large Companies
Profit Centers, Decentralized Sales Organizations, Matrix Sales
Industries: Automotive, Mechanical Engineering, Electrical Engineering, It, Engineering, Energy, Services, Fmcg, Pharma, Sports Equipment
Salesforce
Various Crm Systems
Bi Systems / Sales Controlling Tools
Qlik Sense
Report/Dashboard Creation
Microsoft 365
Ms Dynamics
Various Erp Programs
Various It Tools For Workshops And Coaching
Languages
Statistics
Experience
Global Experience
Expertise
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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