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Ron Meyknecht-Revamping Business Strategy and Scaling

Ron Meyknecht - Revamping Business Strategy and Scaling - profile avatar
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Münster, Germany

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Experience

Jan 2025 - Present
Germany

Revamping Business Strategy and Scaling

Company in the HR software sector

Position Summary
Revamping Business Strategy and Scaling at Company in the HR software sector
Industries
Information Technology
Business Areas
Marketing
Strategy
  • Develop vision and business goals
  • Define and implement strategy for different markets
  • Build customer focus into processes
  • Rebuild methods in lead generation
Jun 2024 - Oct 2024
Germany

Sales playbook / sales training / CRM integration

Mechanical engineering company

Position Summary
Sales playbook / sales training / CRM integration at Mechanical engineering company
Industries
Manufacturing
Business Areas
Information Technology
Sales
  • Capture and adjust sales processes
  • Create sales scripts
  • Develop training concept, initial delivery
Nov 2023 - Present
Vienna, Austria

Sales strategy and lead generation system

Company in the SaaS software sector

Position Summary
Sales strategy and lead generation system at Company in the SaaS software sector
Industries
Information Technology
Business Areas
Marketing
Sales
  • Define sales channels / CRM process
  • Adapt communication for each channel
  • Develop feature-benefit-value chains, objection handling
  • Sparring, pitch training
May 2023 - May 2024
Germany

Sparring for senior sales manager

Automotive supplier

Position Summary
Sparring for senior sales manager at Automotive supplier
Industries
Automotive
Business Areas
Sales
  • Shadow coaching
  • 1:1 sparring
Mar 2022 - Sep 2023
Germany

Training / workshop program for sales team (communication and CRM)

Electrical engineering company

Position Summary
Training / workshop program for sales team (communication and CRM) at Electrical engineering company
Industries
Manufacturing
Business Areas
Customer Service
Marketing
Sales
  • Customer segmentation and target group analysis
  • Create contact-person-focused communication guides
  • Introduce CRM strategies (Salesforce in the group)
  • Group workshops and individual coaching
Nov 2019 - Jun 2024
Germany

Head of Sales / Development of sales processes and strategies

Company in the leisure and sports products sector

Position Summary
Head of Sales / Development of sales processes and strategies at Company in the leisure and sports products sector
Industries
Sport
Business Areas
Marketing
Sales
  • Optimizing sales processes, new approaches for sales channels
  • Adapting the organization and processes to new requirements
  • Concepts for competitor analysis, expanding sales channels
  • Setting goals and strategies for sales
  • Implementation of a CRM system
  • Developing marketing approaches and optimizing the sales funnel
May 2019 - Aug 2020
Düsseldorf, Germany

Training and coaching for sales leaders

Company in the staffing services sector

Position Summary
Training and coaching for sales leaders at Company in the staffing services sector
Industries
Professional Services
Business Areas
Human Resources
  • Setup and implementation of a development program for Managing Directors with a focus on leading managers in a diverse sales organization
  • Setting up and running a high-potential program for sales leaders in development
  • Group workshops and one-on-one coaching on the key topics of sales and leadership
Feb 2019 - Sep 2019
Bremen, Germany

Reorganization of sales processes / sales management

Company in the B2B FMCG sector

Position Summary
Reorganization of sales processes / sales management at Company in the B2B FMCG sector
Industries
Food and Beverage
Business Areas
Business Intelligence
Operations
Sales
  • Focus on optimizing internal sales processes
  • Defining process steps and ways of working
  • Developing training content for new processes and their documentation
  • Creating reports and dashboards
  • Implementation and alignment of processes in the CRM system
Jun 2018 - Apr 2019
Germany

Head of Sales / Sales development for organization and processes

Energy company / alternative fuels

Position Summary
Head of Sales / Sales development for organization and processes at Energy company / alternative fuels
Industries
Energy
Business Areas
Marketing
Sales
  • Analysis of the organization and coaching of the sales team
  • Development and design of a roadmap for sales development
  • Process chain along the sales funnel (market focus, acquisition, after-sales)
  • Developing a structured marketing concept
  • Review of the business model and setting guidelines for sales
Sep 2017 - Present
Germany

1:1 mentor and sparring partner for managing directors / sales managers

IT company

Position Summary
1:1 mentor and sparring partner for managing directors / sales managers at IT company
Industries
Information Technology
Business Areas
Sales
Strategy
  • Developing the client into a sales leader, later managing director
  • Sparring partner for challenges in the area of responsibility
  • Mentor for concept development in sales
  • Developing effective business development activities including a detailed implementation strategy
May 2017 - Dec 2017
Germany

Analysis, Business Development and Sales Push Initiative

Agentur für Internet-Auftritte

Position Summary
Analysis, Business Development and Sales Push Initiative at Agentur für Internet-Auftritte
Industries
Advertising
Business Areas
Business Intelligence
Sales
Strategy
  • Analysis of the old sales goals and definition of new ones to increase margins
  • Derivation of target-strategy-KPI paths
  • 1:1 coaching for goal-oriented implementation of the strategy
  • Implementation in cooperation with HR management and commercial management
  • Providing a practical success-tracking tool (Excel)
Sep 2016 - Apr 2017
Germany

Sales Management / Expansion Management

Dienstleister für Personal

Position Summary
Sales Management / Expansion Management at Dienstleister für Personal
Industries
Professional Services
Business Areas
Business Intelligence
Sales
Strategy
  • Business analysis of sales processes for the company’s geographic expansion
  • Central controlling tool for daily tracking of activities within the new sales locations (Sales Cockpit)
  • Site selection and definition of regional sales focus areas
  • Creating process guidelines for new locations
Apr 2016 - May 2018
Germany

Head of Sales / Sales Optimization incl. Sustainable Growth Strategy

Luftfahrttechnisches Unternehmen

Position Summary
Head of Sales / Sales Optimization incl. Sustainable Growth Strategy at Luftfahrttechnisches Unternehmen
Industries
Aerospace and Defense
Business Areas
Business Intelligence
Sales
Strategy
  • Analysis of projects, revenue, margins and derivation of a business focus from that
  • Creating performance and KPI guidelines as well as suitable Excel tools
  • Mentor to strengthen sales skills
  • Adjusting the existing pricing policy
  • Expanding the portfolio through the implementation of products and services
Apr 2014 - Mar 2016
Germany

Head of Sales Division

Dienstleister IT/Finance/Engineering

Position Summary
Head of Sales Division at Dienstleister IT/Finance/Engineering
Industries
Banking and Finance
Information Technology
Professional Services
Business Areas
Sales
Strategy
  • Planning and implementation of market activities to significantly expand the company
  • Shadow coaching for sales organization leaders
  • Strategic networking of internal business units nationally and internationally
  • Sales controlling based on an adjusted strategy and culture
  • Process and personnel restructuring of the sales organization
Nov 2013 - Mar 2014
Germany

Head of Sales / Optimization of Sales Processes

Nahrungsmittelhersteller

Position Summary
Head of Sales / Optimization of Sales Processes at Nahrungsmittelhersteller
Industries
Food and Beverage
Business Areas
Business Intelligence
Marketing
Sales
  • Business analysis with a focus on sales, including goals, performance, and processes
  • Building market analysis tools for regular use
  • Implementation of a sales system on a regional basis
  • Execution in cooperation with the company’s own marketing
Jun 2013 - Oct 2013
Germany

Branch Setup / Sales Management

Gas & Oil – Company

Position Summary
Branch Setup / Sales Management at Gas & Oil – Company
Industries
Energy
Business Areas
Human Resources
Sales
Strategy
  • Full setup of a new location, including sales and recruiting team as well as process implementation
  • Development of market-, industry-, and customer-focused strategies for market entry
  • Active management and execution of sales work and customer potential analysis
  • National and international collaboration to drive business development
Jun 2011 - May 2013
Germany

Head of Sales Division / Regional Management

Engineering services provider

Position Summary
Head of Sales Division / Regional Management at Engineering services provider
Industries
Professional Services
Business Areas
Business Intelligence
Sales
Strategy
  • Business analysis and optimization of business processes as well as development of concepts for steady market expansion
  • Implementation into sales strategies and controlling with target definition
  • Management of five branches with a total of up to 360 employees
  • Conducting trainings and coaching sessions for managers and sales employees
Oct 2006 - May 2011
Germany

Regional Head of Sales

Engineering services provider

Position Summary
Regional Head of Sales at Engineering services provider
Industries
Professional Services
Business Areas
Sales
Strategy
  • Development and implementation of strategies for the site's market presence
  • Business development including sales training and controlling
  • Setup and development of the sales team
  • Framework agreement negotiations with key accounts
May 2002 - Sep 2006
Germany

Product Management, Sales

Company for the development/production of microsystems

Position Summary
Product Management, Sales at Company for the development/production of microsystems
Industries
Manufacturing
Business Areas
Operations
Product Development
Sales
  • International sales (USA, Benelux) and key account support
  • Setup and development of product management for a serial product
  • Process setup for IT-mapped product sales

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Professional Services, Manufacturing, Sport, Aerospace and Defense, and Banking and Finance.

Information Technology
Professional Services
Manufacturing
Sport
Aerospace and Defense
Banking and Finance
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Strategy, Marketing, Business Intelligence, Operations, and Product Development.

Sales
Strategy
Marketing
Business Intelligence
Operations
Product Development
Profile match chart

Summary

  • Interim Sales Director.
  • Sales professional with knowledge of strategic and operational sales.
  • Sales developer at the organization, process, and activity levels.
  • Sales sparring partner for sales leadership and management.
  • Background in hands-on sales across all hierarchy levels in sales.
  • High level of experience in developing decentralized profit centers and business units.
  • 1:1 mentor and trainer, focused on business development and sales effectiveness.

Skills

  • Leading Sales / Sales Management (18 Years)

  • Development Of (Decentralized) Sales Organizations (14 Years)

  • Performance Analysis And Sales Controlling (17 Years)

  • Leadership Development (Mentoring, Coaching) (14 Years)

  • Setting Up / Optimizing Sales Processes (16 Years)

  • Sales Strategies And Expansion Management (18 Years)

  • Development Of Digital Sales Processes / Crm (12 Years)

  • Development Of Clear Target-Strategy-Kpi Paths (16 Years)

  • Mid-Sized Companies, Including Family-Run And Multi-Generation Organizations; Us Corporations; International Large Companies

  • Profit Centers, Decentralized Sales Organizations, Matrix Sales

  • Industries: Automotive, Mechanical Engineering, Electrical Engineering, It, Engineering, Energy, Services, Fmcg, Pharma, Sports Equipment

  • Salesforce

  • Various Crm Systems

  • Bi Systems / Sales Controlling Tools

  • Qlik Sense

  • Report/Dashboard Creation

  • Microsoft 365

  • Ms Dynamics

  • Various Erp Programs

  • Various It Tools For Workshops And Coaching

Languages

German
Native
English
Advanced

Statistics

Experience

Total positions 19
Experience in Information Technology 11 y
Avg length 2 y 1 m
Longest experience 8 y 11 m

Global Experience

Countries worked in 2 (Germany, Austria)
Primary country Germany

Expertise

Recent roles Revamping Business Strategy and Scaling, Sales playbook / sales training / CRM integration, Sales strategy and lead generation system
Main industries Information Technology, Professional Services, Manufacturing
Main business areas Sales, Strategy, Marketing

Profile

Created
Last Update

Frequently asked questions

Have questions? Find more information here.

Ron is based in Münster, Germany and can operate in on-site, hybrid, and remote work models.

Ron speaks the following languages: German (Native), English (Advanced).

Ron has at least 24 years of experience. During this time, Ron has worked in at least 19 different roles and for 18 different companies. The average length of individual experience is 1 year and 3 months. Note that Ron may not have shared all experience and actually has more experience.

Based on recent experience, Ron would be well-suited for roles such as: Revamping Business Strategy and Scaling, Sales playbook / sales training / CRM integration, Sales strategy and lead generation system.

Ron's most recent position is Revamping Business Strategy and Scaling at Company in the HR software sector.

In recent years, Ron has worked for Company in the HR software sector, Mechanical engineering company, Company in the SaaS software sector, Automotive supplier, and Electrical engineering company.

Ron is most experienced in industries like Information Technology, Professional Services, and Manufacturing. Ron also has some experience in Sport, Aerospace and Defense, and Banking and Finance.

Ron is most experienced in business areas like Sales, Strategy, and Marketing. Ron also has some experience in Business Intelligence, Operations, and Product Development.

Ron has recently worked in industries like Information Technology, Sport, and Manufacturing.

Ron has recently worked in business areas like Strategy, Sales, and Marketing.

Ron will be available part-time from August 2026.

Ron's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Ron, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

0 1 2 3 4
<€840 €960-1000 €1000-1040 €1040+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Rate comparison chart
Daily rate avg. 966 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1200
900
600
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Rate comparison chart
Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.