Sahra Hainke-Interim B2B Product Management
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Experience
Interim B2B Product Management
Telefónica Germany GmbH & Co. OHG
- Project lead for all transformation projects since 01/2018
- Advisory role for the IT development team to optimally implement customer communication workflows within the new IT structure
- Monitoring cross-departmental process harmonization to create a unified approach to B2B customer engagement
- Introduction of a new agile working methodology, including an optimized IT development process with clearly defined responsibilities
- Reduced process redundancies by 35% through effective system integration and workflow optimization
- Successfully unified customer communication across three previously separate systems
- Implementation of customer journeys and customer experience
Interim Chief of Staff
LichtBlick SE
- Planning and managing the OKR process, including reviewing and defining new objectives and key results for sales and service operations
- Supporting management in team-building activities, creating business cases, and defining strategies
- Coordinating content with stakeholders for budget planning for upcoming fiscal years
- Preparing team structures and defining team responsibilities
- Aligning and approving critical business cases and developing a standardized set of KPIs for sales and service operations
- Leading a comprehensive carve-out project, including implementing project management methods and ensuring the achievement of all operational and strategic goals
- Facilitating leadership decision-making by preparing decision templates, moderating management meetings, and coordinating cross-functional teams
- Implementing improved team structure and internal communication
Interim Customer Experience
Telefónica Germany GmbH & Co. OHG
- Responsible for customer experience as part of a large IT transformation project
- Advisory role for the IT development team to ensure customer-centric design and implementation
- Developed data-driven feedback loops for customer touchpoints within sales processes
- Established an effective stakeholder management framework to incorporate customer experience considerations into all IT development decisions
- Created comprehensive customer journey maps that identified eight critical pain points in the sales process, leading to targeted improvements
- Implemented customer satisfaction tracking, achieving an 18% increase following process improvements
Interim Business Development
Wi Renewables GmbH
- Business development for building a business unit and merging food startups
- Developed an overall concept and business model in sustainable food production and marketing
- Created a business case for agriculture and for the entire organization
- Collaborated with HR to ensure effective change management and transition processes for the startup founders
- Developed a business plan, made strategic decisions, and executed implementation, including legal and tax support for the merger
Interim Brand Marketing Manager
Peek & Cloppenburg KG
- Responsible for cross-country coordination of advertising materials (TV, out-of-home, print, POS)
- Closely coordinated with graphic teams for quality assurance and brand compliance
- Project management for marketing roll-outs
- Timely execution of all advertising production and coordination of marketing materials for multiple store openings
- Established efficient approval processes and consistent brand management across multiple international markets
Interim Business Development
E.ON Group Innovation GmbH
Business development for three innovation projects aimed at reducing CO₂ emissions
Project management for an innovation project in the co-living sector
Development of an app prototype with an agile team; creating a business case and internal presentation for budget
Acquisition of pilot customers, execution of a pilot project, and preparation of legal contracts and a marketing strategy for MVP/go-to-market
Development and testing of a loyalty management concept
Interim Head of Marketing
ECfDT BV
Building and leading an international marketing team
Increasing Uffective's brand awareness, new customer growth, and customer retention through strategic, tactical, and scalable marketing activities
Implementing LinkedIn and Google campaigns
Implementing marketing lead automation and a lead qualification strategy
Interim Project Management
1&1 Versatel
Project management for the development and implementation of SD-WAN
Creating business cases and analyses and project controlling
Coordinating cross-functional teams to ensure alignment between technology implementation and sales processes
Analyzing customer requirements and selecting suppliers in a structured way for optimal market fit
Accelerating market entry by developing an effective go-to-market strategy and providing sales support
Interim Project Management
M-net Telekommunikations GmbH
Leading a customer migration project in marketing and sales
Go-to-market strategy and launch of a new cloud PBX product, as well as development of five additional products
Defining business cases, deriving sales targets, and setting up sales reports
Training over 50 account managers and business partners
Building, motivating, training, and coaching the team for outstanding performance
Implementing an optimized sales process that reduced administrative effort by 20%
Founder & Managing Director Mindful Matcha
Mindful PS&C GmbH
Founding a tea startup to promote mindfulness in the corporate world
Defining the business strategy and product development
Building excellent supplier relationships
Hiring and motivating a high-performing team
Participating in accelerator programs and launching products
Securing Vodafone as a customer and conducting mindfulness trainings with the HR team
Building partnerships with online retailers and yoga retreats
Director Sales Steering DACHLI
ista Deutschland GmbH
- Led the Sales Steering, Sales Controlling and CRM teams for Germany, Austria, Switzerland and Liechtenstein
- Co-responsible for a strategic restructuring program of sales and marketing
- Planned and defined sales strategies and analyzed market potential, sales performance and customer value
- Reported directly to senior management on the performance of all sales channels
- Managed lead and campaign management processes and project management for the development of the CRM system Microsoft Dynamics
- Ensured system adoption through change management, quality assurance, test management and first-level support for over 300 users
- Increased sales efficiency by 15%, improved forecast accuracy by 22%, secured a €2.6M budget for global CRM enhancements and cross-border data standardization
Group Head of Performance Management and Planning
Vodafone GmbH
- Led group performance management to set optimal sales targets and control sales
- Planned and defined sales targets for enterprise sales and the distribution channel and ensured KPI achievement
- Identified market opportunities and prioritized sales activities with high business impact
- Conducted data-driven analyses to spot threats and develop countermeasures
- Increased target attainment by 12%, introduced agile methods and developed a performance management tool to boost sales transparency
Marketing Manager
Vodafone GmbH
- Managed go-to-market strategies for fixed-line products in the enterprise channel marketing team (B2B)
- Organized the campaign "Acquisition ZV Fixed" with a 36% sales increase
- Introduced an upgrade process for proactive contract renewals to save costs and increase customer satisfaction
- Published a quota agreement between Vodafone and Deutsche Telekom, raising utilization from 61% to 95%
- Launched a new enterprise IP product and a B2B IP campaign with separate price points
Area Manager
Vodafone GmbH
- Acquired new customers and managed existing accounts with sales revenue responsibility of over €2.7M
- Significantly increased customer base revenue by 2% and generated new contracts worth €1.3M within six months
International Account Manager
Vodafone GmbH
- Provided strategic support to about 40 account managers/area managers to secure international business
- Accelerated top-3 prospects through C-level selling, strategic account management and winning complex deals
Account Manager SME
Vodafone GmbH
New customer acquisition in the Small and Medium Enterprises segment
Exceeded all sales and new customer targets
Closed an international deal covering Mobile Voice, fixed line, MPLS and Office Net across four countries, with a total contract value of €1.4 million
Global Business Product Management (Internship)
Vodafone Group Services Ltd.
Enterprise Marketing Business Partner (Internship)
Vodafone GmbH
Procurement for the T5 (Internship)
Volkswagen Nutzfahrzeuge
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Food and Beverage, Energy, Information Technology, Utilities, and Agriculture.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Human Resources, Supply Chain Management, Project Management, Sales, and Marketing.
Summary
Experienced project manager and leader with over 15 years of professional experience in telecommunications, IT, and the energy industry. As Director Sales Steering at ista and Performance Management Group Leader at Vodafone, I have led teams and successfully delivered complex projects. In my role at Peak & Cloppenburg, I was responsible for the international coordination of advertising materials across all channels (TV, out-of-home, print, POS) – from planning and collaborating with graphic teams to on-time execution. My strengths lie in the hands-on management of international campaigns, coordinating cross-functional teams and external partners, and ensuring consistent brand governance across multiple markets. I bring extensive experience in project management for marketing roll-outs.
My working style is structured, solution-oriented, and characterized by high self-responsibility, strong communication skills, and the ability to meet deadlines and budgets even under time pressure.
Skills
- Project Management
- Product Management
- Ai & It Transformation
- Stakeholder Management
- Product Development
- Cross-functional Team Leadership
- Process Optimization
- Startup Founder
- Excellent Leader
- Dvnlp Coach
Languages
Education
Hult International Business School
Executive MBA, Change Management & Women in Leadership · London, United Kingdom
FHDW Hannover
Bachelor of Arts · Business Administration - International Management · Hanover, Germany
Ratsgymnasium Stadthagen
General University Entrance Qualification · Stadthagen, Germany
Certifications & licenses
AI Integration Expert
Leaders of AI
Dvnlp-Coach & Nvnlp-Practitioner
Top Team FJ 2011/2012
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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