Sahra Hainke-Interim B2B Product Management
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Experience
Interim B2B Product Management
Telefónica Germany GmbH & Co. OHG
- Project lead for all transformation projects since 01/2018
- Advisory role for the IT development team to optimally implement customer communication workflows within the new IT structure
- Oversaw cross-departmental process harmonization to create a unified approach to B2B customer engagement
- Introduced a new agile working methodology including an optimized IT development process with clearly defined responsibilities
- Reduced process redundancies by 35% through effective system integration and workflow optimization
- Successfully unified customer communication across three previously separate systems
- Implemented customer journeys and customer experience
Interim Chief of Staff
LichtBlick SE
- Planned and managed the OKR process, including reviewing and defining new objectives and key results for sales and service operations
- Supported management in team-building activities, developing business cases, and defining strategy
- Coordinated content with stakeholders for budget planning for upcoming fiscal years
- Prepared team structures and defined team responsibilities
- Aligned and approved critical business cases and developed a standardized set of KPIs for sales and service operations
- Led a comprehensive carve-out project, including implementing project management methods and ensuring all operational and strategic goals were met
- Facilitated leadership decision-making by preparing decision documents, moderating management meetings, and coordinating cross-functional teams
- Implemented improved team structure and internal communication
Interim Customer Experience
Telefónica Germany GmbH & Co. OHG
- Responsible for customer experience as part of a large IT transformation project
- Advisory role for the IT development team to ensure customer-centric design and implementation
- Developed data-driven feedback loops for customer touchpoints within sales processes
- Established an effective stakeholder management framework to integrate customer experience considerations into all IT development decisions
- Created comprehensive customer journey maps that identified eight critical pain points in the sales process and led to targeted improvements
- Implemented customer satisfaction tracking with an 18% increase following process improvements
Interim Business Development
Wi Renewables GmbH
- Business development for setting up a business unit and merging food startups
- Developed an overall concept and business model in the area of sustainable food production and marketing
- Created a business case for agriculture and the entire organization
- Collaborated with HR to ensure effective change management and transition process for the startup founders
- Developed a business plan, made strategy decisions, and executed the implementation, including legal and tax support for the merger
Interim Brand Marketing Manager
Peek & Cloppenburg KG
- Managed cross-country coordination of marketing materials (TV, out-of-home, print, POS)
- Worked closely with graphic teams to ensure quality and brand compliance
- Project management for marketing rollouts
- Delivered all marketing productions on time and coordinated marketing materials for multiple store openings
- Established efficient approval processes and consistent brand management across multiple international markets
Interim Business Development
E.ON Group Innovation GmbH
Business development for three innovation projects aimed at reducing CO₂ emissions
Project management for an innovation project in the co-living sector
Developed an app prototype with an agile team; created a business case and presented internally to secure budget
Acquired pilot customers, ran a pilot project, and prepared legal contracts and marketing strategy for the MVP/Go-to-Market
Developed and tested a loyalty management concept
Interim Head of Marketing
ECfDT BV
Built and led an international marketing team
Increased brand awareness of Uffective, new customer growth, and customer retention through strategic, tactical, and scalable marketing activities
Implemented LinkedIn and Google campaigns
Implemented marketing lead automation and a lead qualification strategy
Interim Project Management
1&1 Versatel
Project management for the development and implementation of SD-WAN
Created business cases and analyses, and handled project controlling
Coordinated cross-functional teams to ensure alignment between technology implementation and sales processes
Analyzed customer requirements and conducted structured vendor selection for optimal market fit
Accelerated market entry by developing an effective Go-to-Market strategy and supporting sales
Interim Project Lead
M-net Telekommunikations GmbH
Led a customer migration project in marketing and sales
Developed a Go-to-Market strategy and launched a new cloud PBX product, and developed five additional products
Defined business cases, set sales targets, and set up sales reports
Trained over 50 account managers and business partners
Built, motivated, trained, and coached the team for exceptional performance
Implemented an optimized sales process that reduced administrative effort by 20%
Founder & Managing Director Mindful Matcha
Mindful PS&C GmbH
Founded a tea startup to promote mindfulness in the business world
Defined business strategy and product development
Built excellent supplier relationships
Recruited and motivated a high-performing team
Participated in accelerator programs and launched the product
Won Vodafone as a customer and conducted mindfulness training with the HR team
Built partnerships with online retailers and yoga retreats
Director Sales Steering DACHLI
ista Deutschland GmbH
Leadership of the Sales Steering, Sales Controlling and CRM teams for Germany, Austria, Switzerland and Liechtenstein
Co-responsibility for a strategic restructuring program of sales and marketing
Planning and definition of sales strategies as well as analysis of market potential, sales performance and customer value
Direct reporting to senior management on the performance of all sales channels
Management of lead and campaign management processes and project management for the further development of the Microsoft Dynamics CRM system
Ensuring system adoption through change management, quality assurance, test management and first-level support for over 300 users
Increased sales efficiency by 15%, improved forecast accuracy by 22%, secured a €2.6M budget for global CRM improvements and cross-border data standardization
Group Lead Performance Management and Planning
Vodafone GmbH
Leadership of Group Performance Management to define optimal sales targets and steer sales operations
Planning and definition of sales targets for Enterprise Sales and the distribution channel, ensuring KPI achievement
Identification of market opportunities and prioritization of sales initiatives with high business impact
Conducting data-driven analyses to identify threats and develop countermeasures
Increase in target achievement by 12%, introduction of agile methods and development of a performance management tool to increase sales transparency
Marketing Manager
Vodafone GmbH
Management of go-to-market strategies for fixed-network products in the Enterprise Channel Marketing team (B2B)
Organization of the "Acquisition ZV Fixed" campaign with a 36% increase in sales
Introduction of an upgrade process for proactive contract renewals to save costs and increase customer satisfaction
Publication of a quota agreement between Vodafone and Deutsche Telekom, increasing utilization from 61% to 95%
Introduction of a new Enterprise IP product and a B2B IP campaign with separate pricing tiers
Area Manager
Vodafone GmbH
New customer acquisition and existing account management with sales revenue responsibility exceeding €2.7M
Significant increase in existing customer revenue by 2% and generation of new contracts worth €1.3M within six months
International Account Manager
Vodafone GmbH
Strategic support for around 40 Account Managers/Area Managers to secure international business
Acceleration of top-3 prospects through C-level selling, strategic account management and winning complex deals
Account Manager SME
Vodafone GmbH
Acquisition of new customers in the small and medium enterprises segment
Exceeded all sales and new customer targets
Closed an international deal with mobile voice, fixed network, MPLS, and Office Net across four countries with a total contract value of €1.4 million
Global Business Product Management (Internship)
Vodafone Group Services Ltd.
Enterprise Marketing Business Partner (Internship)
Vodafone GmbH
Procurement for the T5 (Internship)
Volkswagen Commercial Vehicles
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Food and Beverage, Energy, Information Technology, Utilities, and Agriculture.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Human Resources, Supply Chain Management, Project Management, Sales, and Marketing.
Summary
Experienced project manager and leader with over 15 years of professional experience in telecommunications, IT and the energy sector. As Director of Sales Steering at ista and Head of Performance Management at Vodafone, I led teams and successfully delivered complex projects. In my role at Peek & Cloppenburg, I was responsible for the international coordination of marketing materials across all channels (TV, out-of-home, print, POS) – from planning and coordinating with graphic teams to on-time execution. My strengths lie in hands-on management of international campaigns, coordinating cross-functional teams and external partners, and ensuring consistent brand management across multiple markets. I bring extensive experience in project management for marketing rollouts.
My working style is structured, solution-oriented and characterized by a high degree of ownership, strong communication skills, and the ability to meet deadlines and budgets even under time pressure.
Skills
- Project Management
- Product Management
- Ai & It Transformation
- Stakeholder Management
- Product Development
- Cross-Functional Team Leadership
- Process Optimization
- Start-Up Founder
- Excellent Leader
- Dvnlp Coach
Languages
Education
Hult International Business School
Executive MBA, Change Management & Women in Leadership · London, United Kingdom
FHDW Hannover
Bachelor of Arts · Business Administration - International Management · Hanover, Germany
Ratsgymnasium Stadthagen
General Higher Education Entrance Qualification · Stadthagen, Germany
Certifications & licenses
AI Integration Expert
Leaders of AI
DVNLP Coach & NVNLP Practitioner
Top Team FJ 2011/2012
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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