Sahra Hainke-Interim B2B Product Management

Project lead for all transformation projects since 01/2018

Advisory role for the IT development team to ensure optimal implementation of customer communication workflows within the new IT structure

Oversaw cross-department process harmonization to create a unified approach to B2B customer outreach

Introduced a new agile working methodology, including an optimized IT development process with clearly defined responsibilities

Reduced process redundancies by 35% through effective system integration and workflow optimization

Successfully unified customer communication across three previously separate systems

Introduced customer journeys and customer experience initiatives

Responsible for customer experience as part of a major IT transformation project

Advisory role for the IT development team to ensure a customer-centered design and proper implementation

Developed data-driven feedback loops for customer touchpoints within sales processes

Established an effective stakeholder management framework to integrate customer experience considerations into all IT development decisions

Created comprehensive customer journey maps that identified eight critical pain points in the sales process and led to targeted improvements

Implemented customer satisfaction tracking with an 18% increase after process improvements

Responsible for coordinating advertising materials across countries (TV, out-of-home, print, POS)

Close alignment with design teams for quality assurance and brand compliance

Project management for marketing roll-outs

On-time execution of all advertising productions and coordination of marketing materials for multiple store openings

Established efficient approval processes and consistent brand management across several international markets

Built and led an international marketing team

Increased Uffective's brand awareness, new customer growth, and customer retention through strategic, tactical, and scalable marketing activities

Implemented LinkedIn and Google campaigns

Implemented marketing lead automation and a lead qualification strategy

Led a customer migration project in marketing and sales

Developed go-to-market strategy and launched a new cloud PBX product, and developed five additional products

Defined business cases, set sales targets, and established sales reporting

Trained over 50 account managers and business partners

Built, motivated, trained, and coached the team for high performance

Implemented an optimized sales process that reduced administrative effort by 20%

Led the sales steering, sales controlling, and CRM teams for Germany, Austria, Switzerland, and Liechtenstein

Co-responsible for a strategic restructuring program for sales and marketing

Planned and defined sales strategies and analyzed market potential, sales performance, and customer value

Reported directly to senior management on the performance of all sales channels

Managed lead and campaign management processes and project-managed the enhancement of the Microsoft Dynamics CRM system

Ensured system adoption through change management, quality assurance, test management, and first-level support for over 300 users

Increased sales efficiency by 15%, improved forecast accuracy by 22%, secured a €2.6M budget for global CRM enhancements and cross-border data standardization

Managed go-to-market strategies for fixed-line products within the Enterprise Channel Marketing team (B2B)

Organized the "Acquisition ZV Fixed" campaign, achieving a 36% sales increase

Introduced an upgrade process for proactive contract renewals to save costs and improve customer satisfaction

Launched a capacity agreement between Vodafone and Deutsche Telekom, increasing utilization from 61% to 95%

Introduced a new enterprise IP product and ran a B2B IP campaign with separate pricing tiers

Strategically supported about 40 account managers/area managers to secure international business

Accelerated top-3 prospects through C-level selling, strategic account management, and winning complex deals