Sahra Hainke-Interim B2B Product Management
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Experience
Interim B2B Product Management
Telefónica Germany GmbH & Co. OHG
- Project management for all transformation projects since 01/2018
- Advisory role for the IT development team to optimally implement customer communication workflows within the new IT structure
- Monitoring cross-departmental process harmonization to create a unified approach for B2B customer engagement
- Introduction of a new agile working methodology including an optimized IT development process with clearly defined responsibilities
- Reduction of process redundancies by 35% through effective system integration and workflow optimization
- Successful unification of customer communication across three previously separate systems
- Implementation of customer journeys and customer experience
Interim Chief of Staff
LichtBlick SE
- Planning and managing the OKR process, including reviewing and defining new objectives and key results for sales and service operations
- Supporting management in team-building activities, creating business cases, and defining strategy
- Coordinating content with stakeholders as part of budget planning for upcoming fiscal years
- Preparing team structures and defining team responsibilities
- Aligning and approving critical business cases and developing a standardized set of KPIs for sales and service operations
- Leading a comprehensive carve-out project, including implementing project management methods and ensuring all operational and strategic goals are met
- Facilitating decision-making processes at the leadership level by preparing decision papers, facilitating management meetings, and coordinating cross-functional teams
- Implementing improved team structure and internal communication
Interim Customer Experience
Telefónica Germany GmbH & Co. OHG
- Responsible for customer experience as part of a large IT transformation project
- Advisory role for the IT development team to ensure customer-centric design and implementation
- Development of data-driven feedback loops for customer touchpoints within the sales processes
- Establishment of an effective stakeholder management framework to include customer experience considerations in all IT development decisions
- Creation of comprehensive customer journey maps that identified eight critical pain points in the sales process and led to targeted improvements
- Implementation of a customer satisfaction tracking system, achieving an 18% increase after process improvements
Interim Business Development
Wi Renewables GmbH
- Business development for building a business unit and merging food startups
- Development of an overall concept and business model in sustainable food production and marketing
- Creation of a business case for the agricultural sector and the entire organization
- Collaboration with HR to ensure effective change management and transition process for the startup founders
- Development of a business plan, strategic decision-making, and implementation, including legal and tax support for the merger
Interim Brand Marketing Manager
Peek & Cloppenburg KG
- Responsible for cross-country coordination of advertising materials (TV, out-of-home, print, POS)
- Close collaboration with graphic teams to ensure quality and brand compliance
- Project management for marketing roll-outs
- On-time delivery of all advertising productions and coordination of marketing materials for multiple store openings
- Establishment of efficient approval processes and consistent brand management across several international markets
Interim Business Development
E.ON Group Innovation GmbH
Business Development for three innovation projects aimed at reducing CO₂
Project lead for an innovation project in the co-living sector
Developed an app prototype with an agile team; created a business case and presented it internally for budget approval
Acquired pilot customers, ran a pilot project, and prepared legal agreements and a marketing strategy for MVP/Go-to-Market
Developed and tested a loyalty management concept
Interim Head of Marketing
ECfDT BV
Built and led an international marketing team
Increased brand awareness for Uffective, gained new customers, and improved customer retention through strategic, tactical, and scalable marketing activities
Implemented LinkedIn and Google campaigns
Implemented marketing lead automation and a lead qualification strategy
Interim Project Management
1&1 Versatel
Project management for the development and implementation of SD-WAN
Created business cases and analyses and handled project controlling
Coordinated cross-functional teams to align technology implementation with sales processes
Analyzed customer requirements and ran a structured supplier selection for the best market fit
Accelerated market entry by developing an effective go-to-market strategy and supporting sales
Interim Project Lead
M-net Telekommunikations GmbH
Led a customer migration project in marketing and sales
Developed go-to-market strategy and launched a new cloud PBX product, plus created five additional products
Defined business cases, set sales targets, and set up sales reports
Trained over 50 account managers and business partners
Built, motivated, trained, and coached the team for high performance
Implemented an optimized sales process that reduced administrative work by 20%
Founder & Managing Director Mindful Matcha
Mindful PS&C GmbH
Founded a tea startup to promote mindfulness in the business world
Defined the business strategy and developed products
Built strong supplier relationships
Hired and motivated a high-performing team
Joined accelerator programs and launched products
Secured Vodafone as a customer and held mindfulness training sessions with the HR team
Established partnerships with online retailers and yoga retreats
Director Sales Steering DACHLI
ista Deutschland GmbH
Led the sales steering, sales controlling, and CRM teams for Germany, Austria, Switzerland, and Liechtenstein
Co-led a strategic sales and marketing restructuring program
Planned and defined sales strategies and analyzed market potential, sales performance, and customer value
Reported directly to senior management on the performance of all sales channels
Managed lead and campaign management processes and project management for the further development of the Microsoft Dynamics CRM system
Ensured system adoption through change management, quality assurance, test management, and first-level support for over 300 users
Increased sales efficiency by 15%, improved forecast accuracy by 22%, and secured a €2.6M budget for global CRM enhancements and cross-border data standardization
Group Lead Performance Management and Planning
Vodafone GmbH
Led group performance management to set optimal sales targets and steer the sales team
Planned and defined sales targets for enterprise sales and distribution channels, ensuring KPI achievement
Identified market opportunities and prioritized high-impact sales initiatives
Conducted data-driven analyses to identify threats and develop countermeasures
Improved target achievement by 12%, introduced agile methods, and developed a performance management tool to increase sales transparency
Marketing Manager
Vodafone GmbH
Managed go-to-market strategies for fixed-line products in the Enterprise Channel Marketing team (B2B)
Organized the "Acquisition ZV Fixed" campaign, achieving a 36% sales increase
Implemented an upgrade process for proactive contract renewals to cut costs and boost customer satisfaction
Published a capacity agreement between Vodafone and Deutsche Telekom, increasing utilization from 61% to 95%
Launched a new enterprise IP product and a B2B IP campaign with separate pricing tiers
Area Manager
Vodafone GmbH
Acquired new customers and managed existing accounts with sales revenue responsibility of over €2.7M
Increased customer base revenue by 2% and generated new contracts worth €1.3M within six months
International Account Manager
Vodafone GmbH
Strategically supported around 40 account and area managers to secure international deals
Accelerated top-3 prospects through C-level selling, strategic account management, and winning complex deals
Account Manager SME
Vodafone GmbH
New customer acquisition in the Small Medium Enterprises segment
Exceeded all sales and new customer targets
Closed an international deal covering Mobile Voice, fixed network, MPLS and Office Net across four countries with a total contract value of €1.4 million.
Global Business Product Management (Internship)
Vodafone Group Services Ltd.
Enterprise Marketing Business Partner (Internship)
Vodafone GmbH
Procurement for the T5 (Internship)
Volkswagen Nutzfahrzeuge
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Food and Beverage, Energy, Information Technology, Utilities, and Agriculture.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Human Resources, Supply Chain Management, Project Management, Sales, and Marketing.
Summary
Experienced project manager and leader with over 15 years of professional experience in telecommunications, IT, and the energy sector. As Director Sales Steering at ista and Performance Management Team Lead at Vodafone, I led teams and delivered complex projects successfully. In my role at Peek & Cloppenburg, I was responsible for the international coordination of advertising materials across all channels (TV, out-of-home, print, POS) – from planning and alignment with graphic teams to on-time execution. My strengths lie in hands-on management of international campaigns, coordination of cross-functional teams and external partners, and ensuring consistent brand delivery across multiple markets. I bring extensive experience in project management for marketing roll-outs.
My work style is structured, solution-oriented, and driven by high ownership, strong communication skills, and the ability to meet deadlines and budgets even under time pressure.
Skills
- Project Management
- Product Management
- Ai & It Transformation
- Stakeholder Management
- Product Development
- Cross-functional Team Leadership
- Process Optimization
- Startup Founder
- Excellent Leadership Skills
- Dvnlp Coach
Languages
Education
Hult International Business School
Executive MBA, Change Management & Women in Leadership · London, United Kingdom
FHDW Hannover
Bachelor of Arts · Business Administration - International Management · Hanover, Germany
Ratsgymnasium Stadthagen
General university entrance qualification · Stadthagen, Germany
Certifications & licenses
AI Integration Expert
Leaders of AI
DVNLP Coach & NVNLP Practitioner
Top Team FJ 2011/2012
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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