Sahra Hainke - Interim B2B Product Management

Project management for all transformation projects since 01/2018

Advisory role for the IT development team to ensure optimal implementation of customer communication workflows within the new IT structure

Oversight of cross-departmental process harmonization to create a unified approach for B2B customer engagement

Implementation of a new agile working methodology, including an optimized IT development process with clearly defined responsibilities

Reduced process redundancies by 35% through effective system integration and workflow optimization

Successfully unified customer communication across three previously separate systems

Introduction of Customer Journeys and Customer Experience

Responsible for customer experience as part of a major IT transformation project

Advisory role for the IT development team to ensure customer-centric design and implementation

Developed data-driven feedback loops for customer touchpoints within sales processes

Established an effective stakeholder management framework to integrate customer experience considerations into all IT development decisions

Created comprehensive customer journey maps that identified eight critical pain points in the sales process and led to targeted improvements

Implemented customer satisfaction tracking, resulting in an 18% increase after process improvements

Responsible for cross-country coordination of marketing materials (TV, out-of-home, print, POS)

Close coordination with design teams to ensure quality and brand compliance

Project management for marketing roll-outs

On-time delivery of all marketing material productions and coordination of marketing materials for multiple store openings

Established efficient approval processes and consistent brand management across multiple international markets

Building and leading an international marketing team

Increasing brand awareness for Uffective, new customer growth, and customer retention through strategic, tactical, and scalable marketing activities

Implementing LinkedIn and Google campaigns

Implementing marketing lead automation and a lead qualification strategy

Leadership of a customer migration project in marketing and sales

Go-to-market strategy and launch of a new Cloud PBX product, as well as development of five additional products

Definition of business cases, derivation of sales targets, and setup of sales reports

Training of over 50 account managers and business partners

Building, motivating, training, and coaching the team for exceptional performance

Implementation of an optimized sales process that reduced administrative effort by 20%

Led the Sales Steering, Sales Controlling, and CRM teams for Germany, Austria, Switzerland, and Liechtenstein

Co-led a strategic restructuring program for sales and marketing

Planned and defined sales strategies and analyzed market potential, sales performance, and customer value

Reported directly to senior management on the performance of all sales channels

Managed lead and campaign management processes and oversaw the project management for enhancing the Microsoft Dynamics CRM system

Ensured system adoption through change management, quality assurance, test management, and first-level support for over 300 users

Increased sales efficiency by 15%, improved forecast accuracy by 22%, and secured a €2.6M budget for global CRM enhancements and cross-border data standardization

Managed go-to-market strategies for fixed-line products in the Enterprise Channel Marketing Team (B2B)

Organized the "Acquisition ZV Fixed" campaign, achieving a 36% increase in sales

Introduced an upgrade process for proactive contract renewals, reducing costs and boosting customer satisfaction

Launched an allocation agreement between Vodafone and Deutsche Telekom, increasing utilization from 61% to 95%

Rolled out a new enterprise IP product and a B2B IP campaign with separate pricing tiers

Provided strategic support to around 40 account managers and area managers to secure international business

Accelerated top-3 prospects through C-level selling, strategic account management, and closing complex deals