Sahra Hainke-Interim B2B Product Management

Project lead for all transformation projects since 01/2018

Advisory role for the IT development team to ensure the best possible implementation of customer communication workflows within the new IT structure

Monitoring cross-department process harmonization to create a unified approach to B2B customer communication

Introduction of a new agile working method, including an optimized IT development process with clearly defined responsibilities

Reduction of process redundancies by 35% through effective system integration and workflow optimization

Successful standardization of customer communication across three previously separate systems

Introduction of customer journeys and customer experience

Responsible for customer experience within a major IT transformation project

Advisory role for the IT development team to ensure customer-centric design and implementation

Development of data-driven feedback loops for customer touchpoints within sales processes

Establishment of an effective stakeholder management framework to bring customer experience considerations into all IT development decisions

Creation of comprehensive customer journey maps that identified eight critical pain points in the sales process and led to targeted improvements

Implementation of customer satisfaction tracking with an increase of 18% after process improvements

Responsibility for cross-country coordination of advertising materials (TV, Out-of-Home, Print, POS)

Close coordination with graphic teams to ensure quality and brand compliance

Project management for marketing roll-outs

On-time delivery of all advertising material production and coordination of marketing materials for multiple store openings

Establishment of efficient coordination processes and consistent brand management across multiple international markets

Building and leading an international marketing team

Increasing brand awareness for Uffective, new customer growth, and customer retention through strategic, tactical, and scalable marketing activities

Implementing LinkedIn and Google campaigns

Implementing a marketing lead automation and lead qualification strategy

Managing a customer migration project in marketing and sales

Go-to-market strategy and launch of a new cloud PBX product as well as development of five additional products

Defining business cases, deriving sales targets, and setting up sales reporting

Training more than 50 account managers and business partners

Building, motivating, training, and coaching the team for outstanding performance

Implementing an optimized sales process that reduced administrative effort by 20 %

Led the Sales Steering, Sales Controlling, and CRM teams for Germany, Austria, Switzerland, and Liechtenstein

Co-responsible for a strategic restructuring program for sales and marketing

Planned and defined sales strategies as well as analyzed market potential, sales performance, and customer value

Reported directly to senior management on the performance of all sales channels

Managed lead and campaign management processes and project management for the further development of the Microsoft Dynamics CRM system

Ensured system adoption through change management, quality assurance, test management, and first-level support for more than 300 users

Increased sales efficiency by 15%, improved forecast accuracy by 22%, secured a budget of €2.6 million for global CRM improvements and cross-border data standardization

Managed go-to-market strategies for fixed-line products in the Enterprise Channel Marketing team (B2B)

Organized the "Acquisition ZV Fixed" campaign with a 36% increase in sales

Introduced an upgrade process for proactive contract renewals to reduce costs and increase customer satisfaction

Published a quota agreement between Vodafone and Deutsche Telekom with utilization increasing from 61% to 95%

Introduced a new Enterprise IP product and a B2B IP campaign with separate price points

Provided strategic support to around 40 Account Managers/Area Managers to secure international business

Accelerated top-3 prospects through C-level selling, strategic account management, and closing complex deals