Sahra H.-Interim B2B Product Management

Check rate
Experience
Interim Manager
TelemaxX Telekommunikation GmbH
Following the turnaround completed in 2025, the company is pursuing a growth target of more than €50 million in revenue by 2030, driven by the Datacenter First strategy, efficiency gains through AI and a restructuring of sales. This required a market-oriented product portfolio and documented and automated processes from lead to invoice.
Restructuring of the product portfolio for data centre, colocation and cloud.
Analysis of market drivers and growth areas for portfolio and pricing decisions.
Documentation and optimisation of processes from lead to invoice and up-selling.
Introduction of AI-supported systems in sales and marketing to automate these process steps.
Regulatory assessment of AI use, particularly for customers from the banking sector.
Redesigned product portfolio for data centre, colocation and cloud as the basis for growth planning.
Fully documented process map from lead generation to invoicing.
Prioritised AI use cases for sales and marketing with a regulatory assessment for each use case.
Established governance for the use of AI in a critical infrastructure environment.
Alignment of product, sales and marketing management based on shared KPIs.
Interim Project Manager
Telefónica Germany GmbH & Co. OHG
Project management for all transformation projects since 01/2018
Advisory role for the IT development team to ensure the optimal implementation of customer communication workflows within the new IT structure
Monitoring of cross-departmental process harmonisation to create a consistent approach to B2B customer engagement
Introduction of a new agile working methodology, including an optimised IT development process with clearly defined responsibilities
Reduction of process redundancies by 35 % through effective system integration and workflow optimisation
Successful standardisation of customer communication across three previously separate systems
Introduction of customer journeys and customer experience
Design, implementation and successful production operation of an AI-supported chatbot with a RAG solution on Microsoft Azure
Chief of Staff
LichtBlick SE
Planning and management of the OKR process, including reviewing and defining new objectives and key results for sales and service operations
Supporting management with team-building activities, business case preparation and strategy definition
Coordinating content with stakeholders as part of budget planning for upcoming financial years
Preparing team structures and defining team responsibilities
Coordinating and approving critical business cases and developing a standardised set of KPIs for sales and service operations
Leading a comprehensive carve-out project, including implementing project management methods and ensuring the achievement of all operational and strategic goals
Supporting decision-making at management level by preparing decision documents, moderating management meetings and coordinating cross-functional teams
Implementing an improved team structure and internal communication
Interim Customer Experience Manager
Telefónica Germany GmbH & Co. OHG
Responsible for customer experience as part of a major IT transformation project
Advisory role for the IT development team to ensure customer-centred design and corresponding implementation
Developing data-driven feedback loops for customer touchpoints within sales processes
Establishing an effective stakeholder management framework to incorporate customer experience considerations into all IT development decisions
Creating comprehensive customer journey maps that identified eight critical pain points in the sales process and led to targeted improvements
Implementing customer satisfaction tracking, resulting in an increase of 18 % after process improvements
Interim Project Manager
Wi Renewables GmbH
Business development for establishing a business unit and merging food start-ups
Developing an overall concept and business model in the field of sustainable food production and marketing
Preparing a business case for agriculture and for the organisation as a whole
Working with HR to ensure effective change management and a successful change process for the start-up founders
Developing a business plan, making strategic decisions and carrying out the implementation, including legal and tax support for the merger
Interim Brand Marketing Manager
Peek & Cloppenburg KG
Responsibility for the cross-country coordination of advertising materials (TV, out-of-home, print, POS)
Close coordination with graphic design teams to ensure quality and brand consistency
Project management for marketing rollouts
On-time implementation of all advertising material productions and coordination of marketing materials for several new store openings
Establishment of efficient coordination processes and consistent brand management across several international markets
Interim Business Development
E.ON Group Innovation GmbH
Business development for three innovation projects aimed at reducing CO₂
Project management for an innovation project in the co-living sector
Development of an app prototype with an agile team; preparation of a business case and internal presentation for budget approval
Acquisition of pilot customers, implementation of a pilot project, and preparation of legal contracts and marketing strategy for MVP/go-to-market
Development and testing of a loyalty management concept
Interim Head of Marketing
ECfDT BV
Establishment and management of an international marketing team
Increasing Uffective's brand awareness, acquiring new customers, and retaining customers through strategic, tactical, and scalable marketing activities
Implementation of LinkedIn and Google campaigns
Implementation of marketing lead automation and a lead qualification strategy
Interim Project Management
1&1 Versatel
Project management for the development and implementation of SD-WAN
Preparation of business cases and analyses as well as project controlling
Coordination of cross-functional teams to ensure alignment between technology implementation and sales processes
Analysis of customer requirements and structured supplier selection to ensure optimal market fit
Accelerated market entry through the development of an effective go-to-market strategy and sales support
Interim Project Management
M-net Telekommunikations GmbH
Management of a customer migration project in marketing and sales
Go-to-market strategy and launch of a new Cloud PBX product as well as development of five additional products
Definition of business cases, derivation of sales targets, and setup of sales reports
Training of more than 50 account managers and business partners
Building, motivating, training, and coaching the team to achieve outstanding performance
Implementation of an optimized sales process that reduced administrative effort by 20 %
Interim Project Manager
self-employed
- Management of IT, sales, customer and AI transformation initiatives.
- Restructuring of product portfolios in the data center and cloud environment.
- Introduction of AI-supported systems in sales and marketing along the lead-to-cash process.
- Establishment of governance, reporting and decision-making structures in transformations.
- Management of go-to-market, customer interaction and CRM initiatives.
Founder & Managing Director Mindful Matcha
Mindful PS&C GmbH
Founding a tea startup to promote mindfulness in the business world
Definition of business strategy and product development
Building excellent supplier relationships
Hiring and motivating a high-performing team
Participation in accelerator programs and product launch
Winning Vodafone as a customer and conducting mindfulness training with the HR team
Building partnerships with online retailers and yoga retreats
Director Sales Steering DACHLI
ista Deutschland GmbH
Leadership of the Sales Steering, Sales Controlling and CRM teams for Germany, Austria, Switzerland and Liechtenstein
Co-responsibility for a strategic restructuring program in sales and marketing
Planning and definition of sales strategies as well as analysis of market potential, sales performance and customer value
Direct reporting to senior management on the performance of all sales channels
Management of lead and campaign management processes and project management for the further development of the Microsoft Dynamics CRM system
Ensuring system adoption through change management, quality assurance, test management and first-level support for more than 300 users
Increased sales efficiency by 15%, improved forecast accuracy by 22%, secured a budget of 2,6 Mio. € for global CRM improvements and cross-border data standardization
Group Manager Performance Management and Planning
Vodafone GmbH
Leadership of Group Performance Management to define optimal sales targets and manage sales
Planning and definition of sales targets for Enterprise Sales and the distribution channel, as well as ensuring KPI achievement
Identification of market opportunities and prioritization of sales measures with a high business impact
Conducting data-driven analyses to identify threats and develop countermeasures
Increased target achievement by 12%, introduced agile methods and developed a performance management tool to increase sales transparency
Marketing Manager
Vodafone GmbH
Management of go-to-market strategies for fixed-line products in the Enterprise Channel Marketing Team (B2B)
Organization of the "Acquisition ZV Fixed" campaign, increasing sales by 36%
Introduction of an upgrade process for proactive contract renewals to reduce costs and increase customer satisfaction
Publication of a quota agreement between Vodafone and Deutsche Telekom, increasing utilization from 61 to 95%
Introduction of a new Enterprise IP product and a B2B IP campaign with separate price points
Area Manager
Vodafone GmbH
New customer acquisition and support of existing customers with sales revenue responsibility of over 2.7 Mio. €
Significant increase in customer base revenue by 2 % and generation of new contracts worth 1.3 Mio. € within six months
International Account Manager
Vodafone GmbH
Strategic support for around 40 Account Managers/Area Managers to secure international business
Acceleration of top-3 prospects through C-Level Selling, strategic account management and winning complex sales
Account Manager SME
Vodafone GmbH
New customer acquisition in the Small Medium Enterprises segment
Exceeded all sales and new customer targets
Closed an international deal covering Mobile Voice, fixed-line, MPLS and Office Net across four countries with a total contract value of 1.4 Mio. €
Global Business Product Management (Internship)
Vodafone Group Services Ltd.
Enterprise Marketing Business Partner (Internship)
Vodafone GmbH
Procurement for the T5 (Internship)
Volkswagen Nutzfahrzeuge
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Information Technology, Food and Beverage, Energy, Utilities, and Agriculture.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Marketing, Project Management, Strategy, Product Development, and Customer Service.
Summary
Leads AI transformations in sales, service and marketing by clarifying use case, governance and regulatory matters between business and IT and integrating AI applications for operational use, currently in an environment with customers from critical infrastructure.
Manages product management and portfolio development in technology-driven B2B markets by analysing market drivers and growth areas and translating them into viable product, process and sales models, currently for data centre and cloud services.
Manages go-to-market and product initiatives by synchronising product, sales, customer and IT requirements operationally, thereby achieving faster market launches, greater sales effectiveness and reliable KPI management.
Takes responsibility for managing IT, sales and customer transformations by translating business, sales and IT models into integrated processes and management structures, thereby improving operational efficiency, transparency and competitiveness.
Leads sales, CRM and customer interaction transformations by harmonising communication, process and system landscapes, thereby increasing customer satisfaction and forecast accuracy.
Skills
Industry Focus
- Telecommunications & Data Centres
- Energy & Utilities
- It & Digitalisation
- Software & Cloud Services
- Customer Experience & Crm
- Sustainable Food / Food Start-Ups
Methods & Ways Of Working
- Kpi, Forecast And Reporting Management
- Governance, Pmo And Decision-Making Processes
- Agile Project And Transformation Management
- Stakeholder And Interface Management
- Crm, Customer Journey And Process Harmonisation
- Ai Use Case Operationalisation And Business-It Integration
Languages
Education
Hult International Business School
Executive MBA, Change Management & Women in Leadership · London, United Kingdom
FHDW Hannover
Bachelor of Arts · Business Administration - International Management · Hanover, Germany
Ratsgymnasium Stadthagen
Allgemeine Hochschulreife · Stadthagen, Germany
Certifications & licenses
AI Integration Expert
Leaders of AI
DVNLP-Coach & NVNLP-Practitioner
DVNLP
Top Team FJ 2011/2012
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Sahra is based in Selters (Taunus), Germany and can operate in on-site, hybrid, and remote work models.
Sahra speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), French (Intermediate).
Sahra has at least 17 years of experience. During this time, Sahra has worked in at least 18 different roles and for 15 different companies. The average length of individual experience is 1 year and 10 months. Note that Sahra may not have shared all experience and actually has more experience.
Based on recent experience, Sahra would be well-suited for roles such as: Interim Manager, Interim Project Manager, Chief of Staff.
Sahra's most recent position is Interim Manager at TelemaxX Telekommunikation GmbH.
In recent years, Sahra has worked for TelemaxX Telekommunikation GmbH, Telefónica Germany GmbH & Co. OHG, LichtBlick SE, Wi Renewables GmbH, and Peek & Cloppenburg KG.
Sahra is most experienced in industries like Telecommunication, Food and Beverage, and Information Technology. Sahra also has some experience in Energy, Utilities, and Fashion.
Sahra is most experienced in business areas like Sales, Marketing, and Project Management. Sahra also has some experience in Strategy, Product Development, and Customer Service.
Sahra has recently worked in industries like Food and Beverage, Information Technology, and Telecommunication.
Sahra has recently worked in business areas like Marketing, Product Development, and Sales.
Sahra holds a Master from Hult International Business School and a Bachelor in Business Administration - International Management from FHDW Hannover.
Sahra has 3 certificates. These include: AI Integration Expert, DVNLP-Coach & NVNLP-Practitioner, and Top Team FJ 2011/2012.
Sahra is immediately available full-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Interim Manager
Nearby freelancers
Professionals working in or nearby Selters (Taunus), Germany
