Chrisabel Prischl-Senior Product Manager

I build. I advise. I think in systems. After years leading digital transformation at scale — Accenture, BP, Lidl — I made a deliberate choice: trade platform dependency for structural independence. My focus is at the intersection of AI systems, product strategy, and venture thinking. I work with operators and founders who want to move fast without losing control — of their data, their stack, their direction.

• Led multiple internal and third-party teams to ensure on-time delivery and meeting objectives within budget.
• Served as the primary liaison between business and tech teams, optimizing performance by minimizing risks, resolving issues, managing dependencies, and clarifying assumptions.

• Led purchasing and sales departments to drive revenue and manage product assortments.
• Managed the financial department to ensure fiscal responsibility and budget adherence.
• Recruited and led a dedicated team of seven employees, fostering a collaborative and productive work environment.
• Implemented and oversaw management processes to achieve key business objectives.
• Managed warehousing and logistics, enhancing operations through new processes and software solutions.
• Identified and developed new sales channels to ensure consistent business growth.

• Identified new market opportunities and led geographic and demographic expansion.
• Designed and executed key partnerships and alliances to fuel growth and enhance market presence.
• Oversaw marketing and sales divisions to ensure growth objectives were met through effective customer acquisition and retention strategies.
• Drove data analytics and business intelligence operations to inform strategic decisions and identify growth levers.
• Led product development and innovation to meet changing consumer demands and technological trends.

• Developed and executed the global BPme strategy, managing the entire process from ideation through launch and scaling.
• Spearheaded the global development and innovation roadmap, successfully launching products across various markets.
• Led and mentored a diverse team of local product owners and feature product owners.
• Directed cross-functional teams through the project lifecycle, from ideation to launch.
• Implemented global strategies that incorporate local nuances to ensure market relevance and teamwork effectiveness.
• Pioneered proof of concept trials worldwide, establishing clear success metrics and KPIs, and effectively scaling successful initiatives.
• Managed the global product roadmap and backlog, prioritizing initiatives to align with strategic goals.
• Established a global product owner community, a business analyst community, and a global design system to enhance efficiency and outcomes.

• Drove digital transformation by introducing new tools and processes to ensure sustainability in a rapidly evolving environment.
• Provided training and resources across various teams and markets.
• Evaluated and refined digital and e-commerce strategies, implementing processes for ongoing improvement.
• Identified technological gaps and provided solution recommendations to optimize operational workflows.
• Provided daily support for the global product owner to ensure timely and budget-compliant product development.
• Analyzed new market opportunities and developed rollout plans based on feature sets that meet market demands.
• Facilitated the adoption of agile methodologies across all departments to enhance operational flexibility and efficiency.

• Directed the adoption of agile and lean project management methodologies, overseeing process changes and risk management.
• Led business analysis and requirements evaluation for digital and e-commerce initiatives across all departments.
• Oversaw product management for all e-commerce projects as lead product owner.
• Conducted market research, analyzed data, and presented findings to the board and stakeholders.
• Established and led an e-commerce focus group, as well as trained staff in new leadership and project management skills.
• Participated in European digital transformation efforts, creating and managing an internal innovations blog to identify, analyze, and disseminate new trends.

• Performed strategic and operational controlling of annual planning, including measurement of all marketing activities.
• Planned and managed the annual marketing budget.
• Developed and implemented new communication strategies and campaigns online and offline.
• Continuously evaluated design and communication guidelines.
• Conducted analysis and reporting of the market and all marketing activities.
• Implemented a partner management system.

• Assisted the general manager with reporting, meeting management, and overseeing HR and marketing budgets.
• Led the Salesforce software rollout as product owner and conducted staff training courses.
• Served as country key user and technical administrator for all digital platforms and systems.
• Acted as key contact for interdisciplinary communication.
• Implemented new internal business processes to improve team performance.