Shahram F.-Senior Product Owner / Senior Business Analyst
Check rate
Experience
Senior Product Owner
Elderly Neighbour Watch
Delivery of a digital, non-profit neighborhood platform connecting older people with volunteers for practical support and social companionship. Responsibility for business analysis, requirements definition, platform evaluation and delivery of a locally scalable service solution, with a focus on AI-supported development, data-driven optimization and clear market positioning. Evaluation of several low-code/business platforms, including Odoo and Glide Apps, as well as assessment of monday.com as a CRM-related option, before selecting Glide Apps for implementation. Implementation of a non-native mobile and desktop application with Glide Apps and the website with WordPress. Responsibilities
- Gathering, analyzing and structuring business requirements for the product and service model
- Conducting market, target group and competitor analyses to position the offering
- Evaluating and selecting suitable low-code/business platforms for implementation
- Defining key user journeys, business processes and operational workflows for older people, volunteers and Administration
- Translating business requirements into requirements for profiles, task management, coordination, communication and notifications
- Supporting the implementation of the non-native mobile and desktop application in Glide Apps and the website in WordPress
- Preparing future AI-supported functions such as intelligent matching and data-driven optimization
- Ensuring compliance with GDPR requirements Results
- Successfully delivered digital support platform connecting older people with volunteers
- Solid foundation for market positioning through market, target group and competitor analyses
- Implemented functional non-native mobile and desktop application with Glide Apps and accompanying website with WordPress
- Created foundation for scaling and AI-based further development
Senior Product Owner / Process Owner
SachsenEnergie
Design and definition of future TO-BE customer and sales processes in the context of CRM and customer portals, with a focus on process automation. Alignment of target processes with company objectives and preparation of scalable, automated operational use. Responsibilities
- Defining and structuring end-to-end TO-BE processes for customer-facing activities with a focus on automation
- Designing AI-ready data models for customer and subscription analytics as a basis for predictive models (e.g. churn, upsell, retention)
- Defining and validating KPI logic and feature frameworks (including CLV, Customer Score, Renewal Probability) in coordination with Data Engineering & Data Science
- Translating business requirements into user stories, process models and automation concepts
- Coordinating with business departments, IT, architecture and external parties
- Prioritizing and structuring requirements for the further development of the system landscape
- Ensuring business consistency, completeness and feasibility Results
- Definition of approx. 90 % of the relevant future customer and sales processes, including automation potential
- Requirements specification for the CRM system with over 90 % coverage
- Development of logic for automated customer classification
- Business foundation for subsequent implementation and operational phases
Senior Product Owner
True Illusions
Responsibility for defining and prioritizing requirements for scalable e-commerce solutions, with a focus on business objectives, performance, internationalization and automation of key platform processes. Management of migrations and integration of automated functions to optimize the customer experience. Responsibilities
- Defining and prioritizing business requirements for scalable and automated e-commerce platforms
- Managing migration projects for existing online shops
- Integrating and automating payment processes, translation and live chat functions
- Designing business requirements for an AI-supported chat/support agent, including intent definition, training data structure and escalation logic (Human-in-the-Loop)
- Defining KPIs to measure the success of the Agent AI (e.g. First Contact Resolution, Deflection Rate, Average Handling Time, customer satisfaction)
- Managing UX/UI design from a business perspective and conducting usability tests
- Coordinating with stakeholders, development teams and external partners Results
- Modernized user interface and significantly improved user guidance
- Accelerated product search by over 70 % through optimized and automated processes
- Performance increase of around 50 %
- Successfully migrated a comprehensive online shop with several thousand products
- Reduced manual support requests through the introduction of an AI-supported chat agent and increased self- service rate
Senior Product Owner
Eva Solutions Group GmbH
Responsibility for the product vision, roadmap and operation (Run) and further development (Change) of a central software platform in the e-mobility environment. Focus on stable operations, cross-system coordination and the integration and automation of B2B partner processes. Responsibilities
- Defining the product vision and roadmap for the platform during ongoing operations
- Ensuring stable operations while continuing functional development
- Stakeholder management with CPOs, MSPs and e-mobility providers
- Establishing and maintaining a central program backlog to manage Run and Change topics
- Designing and managing API integrations from a business perspective (including OCPI, OCPP)
- Defining and structuring a scalable data model, including identifying relevant data sources to enable AI-based predictive maintenance analyses
- Coordinating data flows, data quality, aggregation logic and feature definitions in collaboration with Data Engineering and Architecture
- Establishing and integrating an API-based B2B ticketing system
- Coordinating interfaces, data flows, priorities and escalations
- Close collaboration with development and UX/UI for user-oriented further development Results
- Introduction of an end-to-end process for platform and partner integration
- Successful provision of an eMSP connection solution for different partners
- Establishment of a secure ticketing system API for the structured handling of end-customer requests
- Significantly improved transparency, traceability and coordination in ongoing operations
Senior Product Owner
proALPHA Business Solutions GmbH
Responsibility for the product and feature development of a cloud-based CRM product with a web frontend and native mobile apps for iOS and Android. Focus on end-to-end product responsibility from idea to delivery, as well as user-centric, scalable solutions. Responsibilities
- Defining the product vision and managing feature development throughout the entire lifecycle
- Structuring business requirements and translating them into user stories and epics
- Prioritizing and maintaining the product backlog
- Close collaboration with development, UX/UI and architecture
- Conducting business tests and acceptances
- Preparing the go-live and handing over to productive use Results
- Successful introduction of a new cloud-based CRM product
- Provision of native iOS and Android applications as well as a web frontend
- Consistent user experience across all channels
- Stable business foundation for further development and scaling
Product Owner / Business Analyst
E.ON Energie Deutschland GmbH
Worked as Product Owner / Business Analyst on the implementation and launch of a B2C Customer Self-Care (CSC) Portal in the energy sector. Responsible for functional coordination, quality assurance and delivery of the solution, with a focus on sales and ordering processes as well as performance and stability. Responsibilities
- Provided functional support for Product Ownership of a B2C Customer Self-Care Portal
- Analyzed and validated sales and ordering processes for end customers
- Created and maintained User Stories with clear, testable acceptance criteria
- Conducted functional tests, usability tests and acceptance tests
- Planned, coordinated and documented testing activities
- Conducted interface and API tests using Postman / SoapUI
- Analyzed performance bottlenecks in customer and ordering processes
- Worked closely with onsite and nearshore teams on error analysis, performance improvement and stabilization
- Coordinated with business departments and IT to ensure functional and technical quality Results
- Successfully delivered and launched a B2C Customer Self-Care Portal
- Improved the performance of key sales and ordering processes
- Increased solution stability and quality in production
- Ensured a consistent and user-friendly B2C customer experience
Product Owner
E.ON / innogy SE
Responsible as Product Owner for the design, implementation and delivery of a cross-platform Customer Self-Care Portal and mobile applications. Focus on digital B2C customer journeys, self-service functionality, process automation and a seamless user experience across web and mobile channels. Responsibilities
- Product Owner in close coordination with the Chief Product Owner (CPO)
- Structured and prioritized business requirements for automated customer and service processes
- Translated requirements into User Stories and backlog items
- Worked closely with development, UX/UI and architecture Shahram Fallahdoust Page 4 | 6
- Ensured consistent user guidance and feature parity across the cross-platform solution
- Implemented and further developed ePay and eDunning applications as cloud-based applications
- Conducted functional tests and acceptances, and coordinated onsite and nearshore teams Results
- Successfully launched a Customer Self-Care Portal in the B2C environment
- Automated key payment and dunning processes
- Consistent user experience across web and mobile channels
- Improved efficiency, usability and acceptance of digital customer processes
Product Owner / Business Analyst
Deutsche Bank
Worked as Product Owner / Business Analyst on the further development of a customer-oriented mobile banking app for iOS and Android in a scaled agile environment (SAFe). Focus on user-oriented functions, structured requirements management, automation of quality-related processes and coordination between Mobile, Web and Customer Experience streams. Responsibilities
- Provided functional support for the development and enhancement of a native mobile banking app (iOS / Android)
- Responsible for collecting, structuring and documenting requirements as the Business Analyst responsible for the Epic
- Prepared and refined User Stories in close cooperation with Product Owners
- Worked in a scaled agile setup (SAFe) with several development teams
- Coordinated with internal and external stakeholders in a cross-country setup
- Worked closely with the UX/UI Customer Experience Lab to synchronize user feedback
- Ensured feature parity between iOS and Android applications while maintaining native usability concepts
- Provided functional support for test automation, including device and OS compatibility tests
- Synchronized features and release dates between mobile apps and web frontend
- Validated interfaces and data flows (Postman) and analyzed faulty processes Results
- Successfully enhanced a mobile and web banking solution
- Consistently introduced key end-customer functions across multiple channels
- Improved release quality through automated testing and quality processes
- Harmonized feature set and coordinated release cycles
- Increased functional stability and quality through structured requirements and automation
Technical Product Manager
Telefónica O2
- Multi-project management in the context of the transition and merger of the largest German telecommunications company
- Domains: Commissioning, Value Added/Premium Services, Carrier Billing/Direct2Bill, Large Account SMS, Portal (Google Analytics, Activity Tracking, Affiliate Marketing), White-Label Web/Portal and Apps for MVNOs/Ethno Brands
- Supported the establishment of the business case for a unified customer data base and standardization of the product portfolio
- Revised, structured and simplified business processes
- Planned project deliverables, schedules, resources, costs and budget
- Coordinated and communicated with internal and external stakeholders, including escalation management
Business Analyst
A1 Telekom Österreich AG
- Business analysis from an E2E quality assurance perspective
- Developed new QA strategies and defined tools, Quality Gates, KPIs and reports for various projects
- Defined methods and tools for identifying dependencies between cross-project deliverables
- Defined scoring methods for quality and consistency checks of artifacts
- Integrated QA methods into the software delivery process
IT Analyst
Toll Collect / T-Systems
- General overhaul and modernization of the CRM system within defined time frames
- Support in optimizing the upgrade process and migrating customer data
- Support in planning the upgrade
- Support in change & incident management
Business Analyst
T-Mobile Österreich
- Introduction of a Mobile Virtual Network Enabler platform (MVNE)
- Detailed analysis and design of future processes based on requirements
- Support in preparing and evaluating RfQ
- Support in supplier selection and independent negotiations
Project Manager
ÖBB IKT GmbH
- Planning and operational management of a company-wide program for a new ticketing system, website and mobile apps
- Consolidation of backend systems and simplification of the pricing model
- Management of internal and external stakeholders to ensure adherence to the program schedule
- Handling political conflicts in the project environment
- Preparation and execution of the IT software tender
- Preparation and completion of IT software contracts
- Management of agile software development, testing and 3rd-level support
- Identification and resolution of vulnerabilities and error situations
Project Manager / Lead Business Analyst
A1 Telekom Österreich AG
- Projects to improve customer satisfaction and sales service
- Implementation of regulatory requirements for number portability
- Introduction of hardware shipping functionality for the call center channel
- Introduction of the geographical feasibility check for fixed-line and mobile products
- Support for Sales and Marketing Units in formulating business cases
- Planning of project deliverables, schedules, resources, costs and budget
- Coordination and communication with team members and stakeholders (300 MA), escalation management
- Review, restructuring and simplification of CRM and provisioning processes
Project Manager
Hutchison 3G Österreich
- Optimization and automation of call center processes
- Process and organizational analysis of complex customer communications
- Creation of a transformation concept for call centers and communication channels
- Implementation of a multi-channel customer communication system with automation and archiving
- Performance analysis to increase productivity
- Health check and E2E monitoring of participating systems
- Project planning, management, budgeting and resource planning
- Coordination of integration and user acceptance tests
- Training of users and business departments (go-live handover)
- Automation of IVR, OCR, contract and document management
Business Analyst
Telefónica O2 / Oracle
- Introduction of a new CRM system for Business Customer
- Support in evaluating CRM solutions and analyzing RFQs
- Detailed analysis and design of future processes based on requirements
- Preparation of ASRI (Application Specific Requirements & Interfaces)
- Project planning and effort estimation
- Support in supplier selection and negotiations
Lead Business Analyst
Orange UK / France Télécom / Accenture
- Implementation of a new CRM solution (CRM, Billing, EAI) for Customer Service and Sales
- Definition of business requirements and business processes for Call Center, Business Sales and Campaign Management
- Design of the role model and analysis of security concepts and interface design
- Process optimization for Customer Service processes
- Team lead for Order Management, Support/Case Management and Account Portfolio
- Planning and management of JAD workshops with business and systems specialists
- Requirements gathering, Business Process Design, FIT-GAP analysis
- High-level and detailed functional design, validation of the E2E solution
PeopleSoft HR Trainer
AOL
IT Analyst / Developer
Axa Colonia
IT Analyst
Credit Suisse
Business Analyst
Debitel / T-Systems
IT Analyst / Developer
Ford Motor Company / Logica
Business Analyst
Galenica Pharma Logistics
IT Analyst / Developer
ITS Travel
IT Analyst
KPMG
PeopleSoft CRM Trainer
Oracle
IT Analyst / Developer
Rheinboden Hypotheken Bank
PeopleSoft CRM Trainer
Talkline
Business Analyst
Telefónica O2 / Capgemini
Business Analyst
Valeo
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Information Technology, Banking and Finance, Media and Entertainment, Insurance, and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Business Intelligence, Product Development, Customer Service, Human Resources, and Project Management.
Summary
Senior Product Owner / Senior Business Analyst with extensive experience in designing and continuously developing customer-centric digital products in interdisciplinary, agile delivery environments, including mobile and web-based applications. Proven ability to translate strategic visions into viable product strategies and derive structured, value-oriented requirements for user-centric applications with measurable customer value. Experienced in managing the development and implementation of customer-oriented web and mobile solutions in close collaboration with Engineering, UX/UI and executive-level stakeholders. Strong expertise in business analysis, cross-system integrations and working with complex product ecosystems, including in regulated environments. Consistent focus on feasibility, delivery excellence, product quality and an outstanding user experience.
Skills
- E-Mobility
- Energy
- Telecommunications
- Banking And Financial Services
- Transport And Logistics
- Automotive Industry
- Pharmaceutical Logistics
- Project Management
- Process Management
- Requirements Management (Requirements Engineering)
- Operational Crm
- Stakeholder Management
- Risk Management
- Escalation Management
- Safe® 6 Product Owner / Product Manager (Certified)
- Cloud Technologies
- Saas (Software As A Service)
- Artificial Intelligence (Ai)
- Large Language Models (Llms)
- Committed And Professional In Attitude And Actions
- Strong Adaptability In Dynamic Environments
- Reliable And Resilient Way Of Working With High Self-Motivation
- Clear Assertiveness Combined With A Strong Team Focus
- Striving For Excellence And Sustainable Success
- Strong Leadership With A Clear Focus On Goals And Results
- Motivated To Actively Tackle Challenges With A Solution-Oriented Approach
- Intercultural Competence And Sensitivity In An International Context
- Excellent Planning, Structuring And Organizational Skills
- Safe Scaled Agile
- Scrum Agile
- Uml
- Ooad
- Itil
- Etom
- Jira
- Jira Product Discovery
- Confluence
- Aris
- Ca Project Portfolio Management Clarity
- Rational Clearcase
- Rational Rose
- Rational Soda
- Charm
- Ms Office
- Ms Sharepoint
- Ms Project
- Ms Visio
- Ms Teams
- Slack
- Retrium
- Draw.Io
- Miro
- Peoplesoft Crm
- Peoplesoft Hr/Hcm
- Appdynamics
- Oracle
- Ms Sql Server
- Mysql
- Unix
- Linux
- Windows
- Mac Osx
- Adobe Photoshop
- Adobe Xd
- Adobe Illustrator
- Figma
Languages
Education
Wirtschaftsschule Bohlscheid
DV-Kaufmann (IHK) · Management Data Processing Assistant · Cologne, Germany
FH-Aachen
Aerospace Engineering · Aachen, Germany
Certifications & licenses
Elements of Al
UNIVERSITY OF HELSINKI
The Product Management for AI & Data Science
Udemy
Artificial Intelligence A-Z. 2024: Build 5 AI + LLM & ChatGPT
Udemy
ServiceNow Sales and Order Management (SOM)
ServiceNow
ServiceNow Associate Platform Owner,
ServiceNow
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Shahram is based in Vienna, Austria and can operate in on-site, hybrid, and remote work models.
Shahram speaks the following languages: German (Advanced), English (Advanced).
Shahram has at least 24 years of experience. During this time, Shahram has worked in at least 13 different roles and for 29 different companies. The average length of individual experience is 1 year and 10 months. Note that Shahram may not have shared all experience and actually has more experience.
Based on recent experience, Shahram would be well-suited for roles such as: Senior Product Owner, Senior Product Owner / Process Owner, Product Owner / Business Analyst.
Shahram's most recent position is Senior Product Owner at Elderly Neighbour Watch.
In recent years, Shahram has worked for Elderly Neighbour Watch, SachsenEnergie, True Illusions, Eva Solutions Group GmbH, and proALPHA Business Solutions GmbH.
Shahram is most experienced in industries like Telecommunication, Information Technology, and Banking and Finance. Shahram also has some experience in Media and Entertainment, Insurance, and Automotive.
Shahram is most experienced in business areas like Information Technology, Business Intelligence, and Product Development. Shahram also has some experience in Customer Service, Human Resources, and Project Management.
Shahram has recently worked in industries like Information Technology, Energy, and Healthcare.
Shahram has recently worked in business areas like Product Development, Operations, and Business Intelligence.
Shahram holds a Bachelor in Management Data Processing Assistant from Wirtschaftsschule Bohlscheid.
Shahram has 7 certificates. Among them, these include: Elements of Al, The Product Management for AI & Data Science, and Artificial Intelligence A-Z. 2024: Build 5 AI + LLM & ChatGPT.
Shahram will be available full-time from January 2027.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 11 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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