Christoph Vierbauch - Project Manager, Business Analyst, Business Developer
Experience
Head of Digital Transformation and Requirements Definition for Sales, Marketing, and Category Management
- Project manager / business requirements engineer
- Digital business developer
- Concept development and requirements management
- Process optimization
- Advertising effectiveness measurement
- Status reporting and stakeholder management to owners
- Systems: WordPress, sevDesk
Project Manager for the further development of a B2B service platform
- Project manager
- Business case creation and budget coordination
- Status reporting and board work
- Leading the project team
- Managing concept, requirements engineering, and development
- Resource planning
- Systems: JIRA
Management Consultant, Interim Manager, Project Manager, Platform & Product Owner, Leader
Self-employed
Creating a sales and marketing concept for a clothing manufacturer
- Management consultant
- Analysis of the user journey (onsite and offsite)
- Analysis of product features
- Potential analysis of marketing channels
- Creation of marketing, sales, and communication plan
- Implementation of the marketing and sales plan and advertising effectiveness analysis
- Category and product management
- Systems: Google Analytics, Word
Building an omnichannel retail company
- Program manager and project owner
- Creation of strategy paper, business case, and P&L plan
- Sales, product, and logistics planning
- Assortment planning, procurement, and sourcing
- Pricing and campaign planning
- Development of marketing plan
- Building a merchandising / retail media plan with manufacturers
- Planning of marketplace business
- Requirements gathering (requirements engineering) for an omnichannel online shop, including funding processing
- Resource planning
- Systems: Shopify, PowerPoint, Excel, Word, Google
Implementation of a new newsletter / email marketing tool
- Competitive analysis and tool selection
- Creation and synchronization of requirements (Requirements Engineering)
- Finalizing contract and terms
- Managing the implementation into the existing sales platform
- Project and financial controlling
- Set-up of marketing / category management newsletters
- Systems: Emarsys, Maileon, JIRA, Confluence
Integration of multinational product supply for an Austrian online retailer
- Business owner and program manager
- Defining target countries
- Creating the business case
- Analysis of product and category potentials (International category management)
- Analysis of project scope and development effort
- Requirements engineering
- Adapting payment, billing and logistics processes
- Process and technical implementation
- International rollout
- Project and financial controlling
- Handover to operational sales
- Systems: Magento, Akeneo, SAP, JIRA, Confluence
Implementation of a pre-order process including adjusted payment, billing and logistics procedures
- Business owner and program manager
- Defining the process with category management and IT
- Requirements engineering
- Implementation of the process into the system landscape
- Integration into online sales including product and promotion definitions with suppliers
- Adapting payment, billing and logistics processes
- Systems: Magento, SAP, JIRA, Confluence
Implementation of the dropshipment logistics process
- Business owner and program manager
- Defining the process with category management, logistics, IT and requirements engineering
- Adapting payment, billing and logistics processes
- Implementation of the process into the system landscape
- Integration into online sales including product and promotion definitions with suppliers
- Systems: Akeneo, Magento, SAP, LVS, JIRA, Confluence
Implementation of a digital asset management system in an omnichannel sales platform for a retailer
- Business owner
- Analysis of the internal marketing, product and multimedia landscape
- Creation of requirements (Requirements Engineering) and project setup
- Analysis of processes and their impact on future site performance and external communication (SEO)
- Coordination with category management
- Technical implementation
- Testing
- Handover to operational sales
- Systems: Tessa, Akeneo, Magento, SAP, JIRA, Confluence
Integrating pick-up stations as an additional fulfillment option to improve the omnichannel customer experience
- Business owner and program manager
- Creation of the business case
- Requirements definition / requirements engineering
- Site analysis
- Optimization of logistics processes
- Commissioning
- Planning and execution of the marketing campaign and communication
- Systems: MyFlexBox, Magento, SAP, LVS
Speaker on digitalization and omnichannel sales
Self-employed
Construction and commissioning of a photovoltaic system including storage capacity for charging electric vehicles
- Project owner and requirements engineer
- Planning and design of the photovoltaic system, power storage including charging box
- Creation of the business plan
- Financial and project controlling
- Commissioning
- Setup of reporting and analytics
- Systems: PowerPoint, M-TEC Emergy Butler
Project manager and requirements author for all digital and e-commerce agendas to further develop an Austrian
- Project management
- Market analysis
- Definition, management and execution of milestones
- Further development of the digital presence and sales tools and channels based on conversion rate
- Further development of omnichannel processes (e.g., dropshipment, marketplace, endless aisle, pre-orders)
- Increase of healthy traffic and conversion rate
- Pricing optimization and price-driven delivery of marketing campaigns (performance and digital marketing)
- Setup of pricing reporting including competitor comparison
- Setup of reporting on a product category basis (category management reporting)
- Setup of a sales planning system based on AI
- Requirements engineering
- Process optimization for fulfillment and logistics
- Systems: Google Analytics, Google Ads, Magento, Mirakl, emarsys, Akeneo PIM, Feed Dynamix, SAP
Change of the platform development agency
- Project owner
- Sourcing of a new development agency
- Onboarding of the development agency
- Setup of the operating model
- Systems: JIRA, Confluence
Head of E-Commerce
MTH Retail Group
Development and implementation of a reporting and dashboard concept for an omnichannel retail group
- Gathering and approval of reports and dashboards (Requirements Engineering)
- Project management
- E-commerce analyses (time-based): revenue, sales, margin, traffic, conversion rate, cost-to-revenue ratio, etc.
- Analysis of product and category sales
- Analysis of marketing activities and sales across channels and campaigns
- Ad performance measurement and optimization
- Managing analytics developers
- Systems: Excel, Tableau, Google Analytics, PIM
Building the strategic and operational e-commerce organization
- Business owner
- Design and implementation of the sales-driven target organization
- Knowledge transfer and development
- Conceptualizing and launching an online sales and campaign concept
- Recruiting team members
- Optimizing inventory management and availability
- Setting up e-commerce category management and assortment control
- Sales planning at product and category level
- Introducing e-commerce KPIs and setting up e-commerce and product/category management reporting
- Achieved a revenue increase by a factor of 3-4
- Systems: Confluence, PowerPoint, Google Analytics, Tableau
Introduction of a new omnichannel sales platform
- Business and product owner, program manager
- Relaunch of sales systems (online shop, PIM, DAM, ERP, LVS, feed management tool) for two online shops/brands
- Implementing new payment methods including pay in store, click & collect, product recommendations and reviews
- Designing and optimizing additional processes: pre-orders, endless aisle and dropshipment/supply chain optimization
- Requirements engineering
- Defining, designing and testing payment and billing processes
- Defining requirements, user stories and epics
- Increased conversion rate by a factor of 3-4
- Project and financial controlling
- Systems: Magento, Akeneo, Tessa, SAP, LVS, Feed Dynamix, emarsys, JIRA, Confluence
Building online marketing, performance marketing and retail media initiatives
- Business and product owner, program management
- Optimizing email marketing, SEA, SEO and price comparison engines
- Creating business cases and requirements
- Launching affiliate marketing, Bing marketing, display & programmatic marketing and further expanding price comparison marketing
- Introducing initial monetization measures for cost recovery (selling page content, package inserts, etc.)
- Optimizing performance marketing revenue using price/pricing black and white lists (e.g. Google Ads, price comparison engines)
- Increased revenue by a factor of 2 through performance marketing
- Systems: Google Analytics, Google Ads, Google Merchant Center, Tableau, Feed Dynamix, Confluence
Head of E-Commerce Sales and Campaign Management
MediaMarkt eBusiness & Saturn online GmbH
Planning, preparation and execution of large marketing and promotion campaigns (e.g., Black Sale)
- Business Owner and Program Manager
- Campaign planning / Campaigning
- Creation of the Business Plan
- Definition of sales actions for products
- Campaigning based on Category Management
- Campaign pricing
- Marketing planning and scheduling
- Marketing campaigns / Retail Media
- Achieved a 30% revenue increase through campaigns
- Project and financial controlling
- Systems: PowerPoint, Google Analytics, Google Ads, Excel
Building an organizational unit for sales and campaign management in the e-commerce organization of an international company
- Project manager
- Building the organization and sourcing staff
- Managing performance marketing, e.g. based on Category Management
- Campaign planning and execution on a product and category basis (Category Management campaign planning)
- Pricing
- Implementation of marketing campaigns
- Assortment management
- Planning sales, distribution, and Category Management
- Deployment of products and categories to marketplaces (Category Management on Marketplaces)
- Creating requirements for marketplaces
- Systems: Google Analytics, PowerPoint, Mirakl
Optimization of two electronics retailers' webshops regarding performance marketing, conversion rate, and availability
- Project management and planning as well as requirements engineering
- Analysis of weak points
- Documentation and management of optimizations
- Communication management
- Systems: Google Analytics, PowerPoint
Management of a pilot project for selling four-wheeled vehicles / cars through an electronics retailer's webshop
- Project management and planning
- Communication management
- Process definition and requirements engineering
- Definition, design, and testing of payment and billing processes
- Legal contract review and negotiation
- Systems: Word, PowerPoint, Confluence
Developing a new customer-focused shipping cost strategy for two electronics retailers based on a business case
- Developing the business case template
- Coordinating the calculation of business cases
- Preparing a board presentation
- Systems: Excel, PowerPoint
Launching a customer order process in physical stores with delivery to the customer (Endless Aisle)
- Managing brand requirements and interests
- Further developing the solution for the webshop and stores
- Requirements engineering
- Defining and optimizing the billing process
Project lead for the rollout of an in-store video consultation service for online customers at an electronics retailer
- Project management and planning, Product Owner
- Developing the business case
- Strategic development of the service
- Defining products and categories (category management)
- Communications management
- Planning and conducting employee training
- Developing service partnerships with industry partners
- Coordinating trainings and the rollout
- Requirements engineering
- Systems: GoInstore, Excel, SharePoint
Senior Manager Business Development
Saturn online GmbH
Project lead for integrating an @ Home service (installation, setup, etc.) as a complement to the traditional offering
- Operational project management and planning
- Strategic development of the service for webshop sales
- Managing product and service campaigns with service providers and industry partners
- Conducting NPS surveys
Project management of the rollout of the omnichannel sales platform of a consumer electronics retail group to Spain and Portugal
- Project management and planning, Product Owner
- Virtual leadership of the PMO, country project managers, end-to-end process managers, and IT project managers
- Communication management
- Definition and optimization of processes in marketing, sales, marketplace, billing, and logistics
- Requirements management (requirements engineering)
- Coordination of trainings and the rollout
- Systems: PowerPoint, Excel, Word, Confluence, JIRA
International project manager for the rollout of the omnichannel sales platform
MediaMarktSaturn Retail Concepts
Further development of the operating model of an omnichannel consumer electronics retail group
- Committee management
- Management of functional topics
- Increasing efficiency by identifying dependencies and synchronizing related topics
- Optimizing category management
Corporate committee manager (holding) & operating model coordinator (holding)
MediaMarktSaturn Retail Group
Set-up of an implementation program for the rollout of the omnichannel sales platform of an electronics retailer into further
- Project management and requirements engineering
- Project set-up (project plan, project organization, costs, business plan)
- Coordination with stakeholders (business units, IT, finance, logistics, etc.)
- Systems: PowerPoint, Confluence
Subproject lead for the setup of sales processes at an online pure player
- Subproject lead for the introduction of e-commerce processes
- Identification of requirements (requirements engineering) and effort estimation
- Coordination of the subproject budget
- Planning of employee training
- Systems: MS Project, Confluence, JIRA
Coordination and strategic development of the omnichannel roadmap for an electronics retail group
- Product Owner / Requirements Engineering
- Analysis of the omnichannel customer journey and experience
- Trend analysis and best practice screening
- Initial setup of the omnichannel roadmap
- Management of selected projects on behalf of program management (VP Multichannel)
- Creation of a visual representation of the omnichannel roadmap vision (multichannel roadmap story)
- Preparation of committee documents for the operational implementation of the roadmap and individual topics (budget, status reporting)
- Setup of a cross-functional roadmap to identify dependencies and synergies with CRM, SCM, brand management, services, and new store formats
- Systems: PowerPoint, Excel, Confluence
Multichannel Consultant / Coordinator for Multichannel Business Roadmap
MediaMarktSaturn Retail Concepts
Production of an omnichannel image film to transparently showcase an electronics retail group's omnichannel capabilities
- Project planning
- Creation of the script
- Budget planning
- Coordination of the production company
Lead PMO for program management in implementing international omnichannel sales processes for the electric vehicle fleet
- PMO for project management
- Operational management of the project (milestone planning, status reporting, risk management)
- Support for subproject managers
- Management and facilitation of technical clarifications and decisions
- Subproject lead for the consulting firm
- Requirements engineering
- Project and financial controlling
- Systems: MS Project, PowerPoint, Excel, Word
Development of the process model for the internal department of an energy company to manage external service providers
- Project planning and management
- Process analysis through workshops and individual interviews
- Documentation of processes and results
- Alignment of results with the business units and department management
- Presentation of results
Management Consultant
Accenture GmbH - Management Consulting
Functional development of the omnichannel order management system of an electrical goods retail corporation
- Product Owner
- Business Analyst
- Analysis of business processes
- Definition of requirements, user stories, and epics (requirements engineering)
- Preparation of business concepts for IT implementation and requirements management
- Definition and testing of billing and logistics processes
- Documentation of order management system activities
- Systems: order management, accounts receivable management, Oracle, JIRA, Confluence
Project to optimize order and invoice receipt processes
- Planning and preparation of the initiative to optimize order and invoice receipt processes
- Systems: PowerPoint, Excel
Current state analysis and optimization of processes and organizational capacity in supplier change and customer management
- Project management
- Analysis and evaluation of current processes based on legal requirements
- Analysis of the organizational structure
- Analysis and prioritization of improvement opportunities
- Coordination, execution, and facilitation of process workshops
- Definition of CRM, sales, billing, WiM, EDM, and GPKE processes
- Modeling processes according to BPMN 2.0
- SAP/CRM interface definition for customer management processes
- Documentation of project results
- Systems: Excel, SAP IS-U, CRM
Process definition and support of a subproject for the implementation of smart meter sales processes for the sales unit
- PMO and support of the subproject management
- Analysis and design of the processes for metering point operators and metering service providers based on the legal framework (BNetzA)
- Analysis of the IT platform CRM, SAP
- Coordination, execution, and facilitation of process workshops
- Requirements engineering
- Definition of sales, billing, WiM, EDM, and GPKE processes
- Modeling according to eEPK
- Documentation of project results
- Systems: SAP IS-U, Excel
Establishment of process management for an e-mobility startup of a German energy corporation
- Definition and implementation of the startup's process landscape
- Conducting and moderating one-on-one meetings and workshops to gather information
- Development of the process manual
- Definition of modeling conventions
- Definition and alignment of the components of the process model (value chain, organization chart, systems, processes, etc.)
- Quality assurance and optimization of business processes based on the eEPK modeling standard
- Product Owner
- Systems: iGrafx, Word
Information workshops at energy supply companies on switching processes in metering (meter point operation,
- Explanation of the contents, scopes, deadlines, and data exchange formats of the decision
- Presentation of the WiM and EDM processes
- Evaluation of the open points of the decision
- Analysis of the impact on the existing process and IT landscape, especially SAP (sales and billing processes)
- Definition of the strategic orientation of an energy supply company as guided by the decision
- Development of recommendations for action to prepare for operational implementation
- Systems: iGrafx, PowerPoint, Word
Coordination, maintenance, and further development of a reference process model for an energy supply company
- Project management and Product Owner
- Maintenance of the process model / process manual
- Identification, modeling, and revision of energy industry business processes according to eEPK and BPMN 2.0
- Analysis and implementation of the legal framework conditions of the energy industry by the Federal Network Agency
- Design and delivery of employee training on the process model, process modeling, and iGrafx
- Coordination and facilitation of process workshops as well as process consulting
- Systems: iGrafx, PowerPoint
Management Consultant
Process Management Consulting GmbH
Graduate student in e-mobility business model development
Process Management Consulting GmbH
Further development of concepts and business models for e-mobility requirements
- Development of business models and concepts for e-mobility
- Development of e-mobility offerings
- Analysis and definition of sales and billing processes
- Research on e-mobility and business model development
- Conducting workshops for energy utilities on business model development in e-mobility
- Creating an empirical study and documenting it
- Supporting national e-mobility projects
- Systems: PowerPoint, Word, iGrafx
Development of a fictional process model for energy utilities
- Development of a process manual
- Designing a process model
- Identifying business processes
- Analysis of the legal framework for the energy industry (Federal Network Agency)
- Modeling business processes with iGrafx Flow
- Product Owner
- Creating documentation and presentations
- Systems: iGrafx, PowerPoint
Intern
Process Management Consulting GmbH
- Contributing to a study analyzing and presenting energy providers' online presence
- Assisting in creating a reference process model for energy providers and e-mobility
Web Study 2009 – Nationwide analysis of the online presence of German energy providers
- Supporting project management
- Evaluating energy providers' websites based on set criteria
- Assessing end-to-end processes of the websites
- Quality control of call center processes
- Documenting and analyzing study results
- Presenting results
- Systems: Excel, PowerPoint
Intern in Scheduling & Logistics
M. Kaindl GmbH
Preparation of cost accounting for an Austrian tool manufacturer
- Project management and planning
- Support of executive management
- Identification of cost types, cost centers, and cost units in the company
- In-house communication with department heads
- Initial set-up of cost accounting
- Coordination of implementation in Microsoft Dynamics (Axapta)
- Systems: Microsoft Dynamics
Cost Accounting / Controlling Project Management
Alpen-Maykestag GmbH
Intern in Export Sales Department
Alpen-Maykestag GmbH
Military service & contract soldier
Military Command Carinthia
Concept design of a biogas plant
- Identification of suitable biogenic residues for the biogas plant, including their quantities and origin
- Planning, design and structural engineering of the biogas plant
- Project cost calculation
Industry Experience
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Experienced in Retail, Professional Services, Energy, Automotive, Information Technology, and Utilities.
Business Area Experience
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Experienced in Project Management, Product Development, Strategy, Marketing, Information Technology, and Sales.
Summary
With over 15 years of experience as a structured management consultant, empathetic leader, and digital business developer, I guide companies to measurable success through customer-focused strategy development, operational execution strength, and result tracking.
I bring not only deep expertise but also hands-on market and customer experience.
With many years of experience leading complex international projects, digital transformations, and building and restructuring organizations, I ensure that business models are not only planned but also implemented effectively and at scale.
Project Manager
Business Developer
Business Analyst
Sales
Marketing
Process Management
Retail
Energy Industry
Skills
Professional:
- Digital & Omnichannel Sales (Revenue And Conversion Increase By A Factor Of 3-4)
- Digital & Performance Marketing (Efficiency Improvements Of Up To 40%)
- E-commerce, Pricing, Category Management, Fulfillment, Logistics
- Digital & Omnichannel Operations (Marketing, Sales, Category Management, Logistics)
- Merchandising / Retail Media / Trade Marketing
- Digital & Omnichannel Customer Experience & Journeys
- Sales, Ad Effectiveness, And Web Analytics
Methodical:
- Team Leadership And Management
- Program & Project Execution, International Rollouts
- Strategy Consulting, Concept Development, Business Development
- Agile Project Management, Scrum Product Ownership (User Stories, Epics), Scrum Master, Requirements Engineering
- Process Management
- Digital Transformation, Change Management, Organization Design & Development
Industries:
- Retail
- Energy & Photovoltaics
- E-mobility
- Automotive
- Manufacturing
Systems / It:
- Microsoft Office
- Atlassian Confluence
- Online Shops: Shopify, Magento, Woocommerce, Mirakl
- Emarsys
- Feed Management: Feed Dynamix
- Pim: Akeneo, Stibo
- Erp: Sap, Ms Dynamics Ax, Oracle
- Warehouse Management Systems
- Crm
- Order Management
- Ticketing Systems: Jira, Gitlab
- Project Management: Ms Project
- Experience With In-house Developed Solutions
Languages
Education
Master's degree (University of Applied Sciences) · Business Administration
High school diploma (Abitur) / vocational qualification exam · Environmental Engineering
Certifications & licenses
Scrum Product Owner
Boris Gloger
PRINCE2 Foundation Certification
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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