Christoph Vierbauch-Project Manager, Business Analyst, Business Developer
Check rate
Experience
Head of Digital Transformation and Requirements Definition for Sales, Marketing, and Category Management
- Project Manager / Business Requirements Engineer
- Digital Business Developer
- Concept development and requirements management
- Process optimization
- Advertising effectiveness measurement
- Status reporting and stakeholder management to owners
- Systems: WordPress, sevDesk
Project Manager for the Further Development of a B2B Service Platform
- Project Manager
- Business case creation and budget coordination
- Status reporting and committee work
- Leadership of the project team
- Management of concept development, requirements engineering, and development
- Personnel planning
- Systems: JIRA
Management Consultant, Interim Manager, Project Manager, Platform & Product Owner, Leader
Self-employed
Creation of a Sales and Marketing Concept for a Clothing Manufacturer
- Management Consultant
- Analysis of the user journey (onsite and offsite)
- Analysis of product features
- Potential analysis of marketing channels
- Development of marketing, sales, and communication plans
- Implementation of the marketing and sales plans and advertising effectiveness analysis
- Category and product management
- Systems: Google Analytics, Word
Establishment of an Omnichannel Retail Business
- Program manager and project owner
- Creation of strategy paper, business case, and profit & loss plan
- Sales, product, and logistics planning
- Assortment planning, purchasing, and procurement
- Pricing and campaign planning
- Development of marketing plan
- Setup of marketing / retail media plan with manufacturers
- Planning of marketplace business
- Requirements definition (requirements engineering) for an omnichannel online shop including funding management
- Personnel planning
- Systems: Shopify, PowerPoint, Excel, Word, Google
Introduction of a new newsletter/email marketing tool
- Competitive analysis and tool selection
- Creating and aligning requirements (Requirements Engineering)
- Finalizing contracts and terms
- Managing the implementation into the existing sales platform
- Project and financial controlling
- Setting up marketing/category management newsletters
- Systems: Emarsys, Maileon, JIRA, Confluence
Integration of multinational product supply for an Austrian online retailer
- Business owner and program manager
- Defining target countries
- Creating the business case
- Analyzing product and category potentials (International Category Management)
- Analyzing project scope and development effort
- Requirements engineering
- Adjusting payment, billing, and logistics processes
- Process and technical implementation
- International rollout
- Project and financial controlling
- Handover to operational sales
- Systems: Magento, Akeneo, SAP, JIRA, Confluence
Introduction of the pre-order process including adapted payment, billing, and logistics processes
- Business owner and program manager
- Defining the process with category management and IT
- Requirements engineering
- Implementing the process into the system landscape
- Integrating into online sales, including product and promotion definitions with suppliers
- Adjusting payment, billing, and logistics processes
- Systems: Magento, SAP, JIRA, Confluence
Introduction of the dropshipment logistics process
- Business owner and program manager
- Defining the process with category management, logistics, IT, and requirements engineering
- Adjusting payment, billing, and logistics processes
- Implementing the process into the system landscape
- Integrating into online sales, including product and promotion definitions with suppliers
- Systems: Akeneo, Magento, SAP, LVS, JIRA, Confluence
Introduction of a digital asset management system into an omnichannel sales platform for a retailer
- Business owner
- Analyzing the internal marketing, product, and multimedia landscape
- Creating requirements (Requirements Engineering) and project setup
- Analyzing processes and their impact on future site performance and external communication (SEO)
- Coordinating with category management
- Technical implementation
- Testing
- Handover to operational sales
- Systems: Tessa, Akeneo, Magento, SAP, JIRA, Confluence
Integrating pickup stations as an additional fulfillment option to improve omnichannel customer experience
- Business Owner and Program Manager
- Creation of the business case
- Requirements Definition / Requirements Engineering
- Location analysis
- Logistics process optimization
- Commissioning
- Planning and implementation of the marketing campaign and communication
- Systems: MyFlexBox, Magento, SAP, LVS
Speaker on digitalization and omnichannel sales
Self-employed
Construction and commissioning of a photovoltaic system including storage capacity for charging electric vehicles
- Project Owner and Requirements Engineer
- Planning and design of the photovoltaic system, power storage including charging box
- Creation of the business plan
- Financial and project controlling
- Commissioning
- Set-up of reporting and analytics
- Systems: PowerPoint, M-TEC Emergy Butler
Project manager and requirements author for all digital and e-commerce agendas to further develop an Austrian
- Project management
- Market analysis
- Definition, control and implementation of milestones
- Further development of the digital presence and sales tools and channels based on conversion rate
- Further development of omnichannel processes (e.g. dropshipping, marketplace, endless aisle, pre-orders)
- Increase of quality traffic and conversion rate
- Pricing optimization and price-driven execution of marketing campaigns (performance and digital marketing)
- Building pricing reporting including competitor comparison
- Building product category-based reporting (category management reporting)
- Building AI-based sales planning
- Requirements Engineering
- Process optimization for fulfillment and logistics
- Systems: Google Analytics, Google Ads, Magento, Mirakl, emarsys, Akeneo PIM, Feed Dynamix, SAP
Switch of platform development agency
- Project owner
- Sourcing a new development agency
- Onboarding the development agency
- Building the operating model
- Systems: JIRA, Confluence
Head of E-Commerce
MTH Retail Group
Development and implementation of a reporting and dashboard concept for an omnichannel retail group
- Requirements and acceptance of reports and dashboards (requirements engineering)
- Project management
- E-commerce analyses (time-based): revenue, sales, margin, traffic, conversion rate, cost-to-revenue ratio, etc.
- Analyses of product and category sales
- Analysis of marketing activities and sales across channels and campaigns
- Advertising effectiveness measurement and optimization
- Managing analytics developers
- Systems: Excel, Tableau, Google Analytics, PIM
Development of the strategic and operational e-commerce organization
- Business owner
- Design and implementation of the sales-driven target organization
- Know-how transfer and development
- Planning and launch of an online sales and campaign concept
- Recruiting staff
- Optimization of inventory management and availability
- Setting up e-commerce category management and assortment control
- Sales planning at product and category level
- Introduction of e-commerce KPIs into the company and establishment of e-commerce and product/category management reporting
- Achieved a revenue increase by a factor of 3-4
- Systems: Confluence, PowerPoint, Google Analytics, Tableau
Implementation of a new omnichannel sales platform
- Business and product owner, program manager
- Relaunch of sales systems (online shop, PIM, DAM, ERP, WMS, feed management tool) for two online shops/brands
- Introduction of new payment methods including pay in store, click & collect, product recommendations and reviews
- Design and optimization of additional processes: pre-orders, endless aisle, dropshipping and supply chain optimization
- Requirements engineering
- Definition, design and testing of payment and billing processes
- Definition of requirements, user stories and epics
- Increased conversion rate by a factor of 3-4
- Project and financial controlling
- Systems: Magento, Akeneo, Tessa, SAP, WMS, Feed Dynamix, Emarsys, JIRA, Confluence
Development of online marketing, performance marketing and monetization measures (retail media)
- Business and product owner, program management
- Optimization of email marketing, SEA, SEO and price comparison engines
- Business case and requirements creation
- Introduction of affiliate marketing, Bing marketing, display & programmatic marketing and further expansion of price comparison marketing
- Launch of initial monetization measures for cost refinancing (selling page content, package inserts, etc.)
- Optimization of performance marketing revenues based on price/pricing black and white lists (e.g. Google Ads, price comparison engines)
- Doubled revenue through performance marketing
- Systems: Google Analytics, Google Ads, Google Merchant Center, Tableau, Feed Dynamix, Confluence
Head of E-Commerce Sales and Campaign Management
MediaMarkt eBusiness & Saturn online GmbH
Planning, preparation and execution of major marketing and promotion campaigns (e.g. Black Sale)
- Business Owner and Program Manager
- Campaign planning / Campaigning
- Creation of the business plan
- Definition of product clearance measures
- Campaigning based on category management
- Campaign pricing
- Marketing planning and scheduling
- Promotion campaigns / Retail media
- Achieved 30% revenue increase through campaigns
- Project and financial controlling
- Systems: PowerPoint, Google Analytics, Google Ads, Excel
Set up an organizational unit for sales and campaign management in the e-commerce organization of an international company
- Project leadership
- Building the organization and sourcing employees
- Managing performance marketing, including category management
- Campaign planning and execution at product and category levels (category management campaign planning)
- Pricing
- Executing promotion campaigns
- Assortment management
- Planning sales, distribution and category management
- Publishing products and categories to marketplaces (category management on marketplaces)
- Creating requirements for marketplaces
- Systems: Google Analytics, PowerPoint, Mirakl
Optimizing the webshops of two electronics retailers for performance marketing, conversion rate and availability
- Project management, planning and requirements engineering
- Analysis of weaknesses
- Documentation and management of optimizations
- Communication management
- Systems: Google Analytics, PowerPoint
Managing a pilot project to sell four-wheeled vehicles / cars through an electronics retailer's webshop
- Project management and planning
- Communication management
- Process definition and requirements engineering
- Definition, design and testing of payment and billing processes
- Legal contract review and negotiation
- Systems: Word, PowerPoint, Confluence
Development of a new customer-focused shipping cost strategy for two electronics retailers based on a business case
- Development of the business case template
- Coordination of the business case calculations
- Preparation of a board presentation
- Systems: Excel, PowerPoint
Introduction of a customer order process in physical stores with delivery to the customer (Endless Aisle)
- Managing brand requirements and interests
- Conceptual development for the webshop and stores
- Requirements engineering
- Definition and optimization of the billing process
Project management for the rollout of a video consultation service from stores to online customers for an electronics retailer
- Project management and planning, Product Owner
- Preparation of the business case
- Strategic development of the service
- Definition of products and categories (category management)
- Communication management
- Planning and conducting employee training
- Development of service partnerships with industry partners
- Coordination of training and rollout
- Requirements engineering
- Systems: GoInstore, Excel, SharePoint
Senior Manager Business Development
Saturn online GmbH
Project management for the integration of an @Home service (installation, setup, etc.) as a complement to the traditional one
- Operational project management and planning
- Strategic development of the service for webshop sales
- Management of campaigns (product & service) with service providers and industry
- Conducting NPS surveys
Project lead for the rollout of the omnichannel sales platform of an electronics retail group in Spain and Portugal
- Project management and planning, Product Owner
- Virtual leadership of the PMO, country project managers, E2E process managers and IT project managers
- Communication management
- Defining and optimizing processes in marketing, sales, marketplace, billing and logistics
- Requirements management (Requirements Engineering)
- Coordinating trainings and the rollout
- Systems: PowerPoint, Excel, Word, Confluence, JIRA
International Project Lead for the rollout of the omnichannel sales platform
MediaMarktSaturn Retail Concepts
Further development of the operating model for an omnichannel electronics retail group
- Committee management
- Managing business topics
- Increasing efficiency by identifying dependencies and synchronizing related topics
- Optimizing category management
Corporate Committee Manager (Holding) & Operating Model Coordinator (Holding)
MediaMarktSaturn Retail Group
Set-up of an implementation program for the rollout of an omnichannel sales platform of an electronics retailer to additional
- Project management and requirements engineering
- Project set-up (project plan, project organization, costs, business plan)
- Coordination with stakeholders (business units, IT, finance, logistics, etc.)
- Systems: PowerPoint, Confluence
Subproject lead for the setup of sales processes at an online pure player
- Subproject lead for the introduction of e-commerce processes
- Identifying requirements (requirements engineering) and efforts
- Coordinating the subproject budget
- Planning employee training
- Tools: MS Project, Confluence, JIRA
Coordination and strategic development of the omnichannel roadmap for an electronics retail group
- Product Owner / requirements engineering
- Analysis of the omnichannel customer journey and experience
- Trend analysis and best practice screening
- Initial setup of the omnichannel roadmap
- Managing selected projects on behalf of program management (VP Multichannel)
- Creating a visual representation of the omnichannel roadmap vision (multichannel roadmap story)
- Preparing committee documents for the operational implementation of the roadmap and individual topics (budget, status reporting)
- Setting up a cross-functional roadmap to identify dependencies and synergies with CRM, SCM, brand management, services, and new store formats
- Tools: PowerPoint, Excel, Confluence
Multichannel Specialist / Multichannel Business Roadmap Coordinator
MediaMarktSaturn Retail Concepts
Production of an omnichannel image film to transparently showcase the omnichannel capabilities of an electronics retail group
- Project planning
- Creating the script
- Budget planning
- Managing the production company
Lead PMO of program management for implementing international omnichannel sales processes for the electric vehicle fleet
- PMO for the project management
- Operational management of the project (project milestone planning, status reporting, risk management)
- Supporting subproject managers
- Managing and driving subject matter clarifications and decisions
- Subproject manager for the consulting firm
- Requirements engineering
- Project and financial controlling
- Tools: MS Project, PowerPoint, Excel, Word
Development of the process model for the internal department of an energy company to control external service providers for
- Project planning and control
- Process analysis based on workshops and individual interviews
- Documentation of processes and results
- Alignment of results with the departments and department management
- Presentation of results
Management Consultant
Accenture GmbH - Management Consulting
Functional enhancement of an electronics retail group's omnichannel order management system
- Product Owner
- Business Analyst
- Analysis of business processes
- Definition of requirements, user stories and epics (Requirements Engineering)
- Creation of business concepts for IT implementation and requirements management
- Definition and testing of billing and logistics processes
- Documentation of order management system activities
- Systems: order management, accounts receivable management, Oracle, JIRA, Confluence
Initiative to optimize order and invoice receipt processes
- Planning and preparation of the initiative to optimize order and invoice receipt processes
- Systems: PowerPoint, Excel
As-is analysis and optimization of processes and organizational capacities in the area of supplier switching and customer
- Project management
- Analysis and evaluation of as-is processes based on legal framework conditions
- Analysis of organizational structure
- Analysis and prioritization of optimization potentials
- Coordination, execution, and facilitation of process workshops
- Definition of CRM, sales, billing, WiM, EDM, and GPKE processes
- Modeling of processes using BPMN 2.0
- Interface definition between SAP and CRM for customer management processes
- Documentation of project results
- Systems: Excel, SAP IS-U, CRM
Process definition and support of a subproject for implementing smart meter sales processes for the sales unit
- PMO and support of the subproject management
- Analysis and design of metering point operator and meter service provider processes based on legal framework conditions (Federal Network Agency)
- Analysis of the CRM and SAP IT platform
- Coordination, execution and moderation of process workshops
- Requirements engineering
- Definition of sales, billing, WiM, EDM and GPKE processes
- Modeling according to eEPK
- Documentation of project results
- Systems: SAP IS-U, Excel
Building process management for an e-mobility start-up of a German energy group
- Definition and implementation of the start-up's process landscape
- Conducting and moderating individual interviews and workshops for information gathering
- Drafting the process manual
- Defining modeling conventions
- Defining and coordinating the components of the process model (value chain, organization chart, systems, processes, etc.)
- Quality assurance and optimization of business processes based on the eEPK modeling standard
- Product Owner
- Systems: iGrafx, Word
Information workshops at energy supply companies on meter change processes (meter point operation)
- Explaining the contents, scopes, deadlines and data exchange formats of the resolution
- Presenting the WiM and EDM processes
- Evaluating open issues of the resolution
- Analyzing the impacts on the existing process and IT landscape, especially SAP (sales and billing processes)
- Defining the strategic direction of an energy supply company through the resolution
- Developing recommendations for action as preparation for operational implementation
- Systems: iGrafx, PowerPoint, Word
Coordination, maintenance and further conceptualization of a reference process model for an energy supply company
- Project management and Product Owner
- Maintaining the process model/process manual
- Identifying, modeling and revising energy industry business processes using eEPK and BPMN 2.0
- Analyzing and implementing legal framework conditions of the energy industry from the Federal Network Agency
- Designing and conducting employee training on the process model, process modeling and iGrafx
- Coordinating and moderating process workshops and process consulting
- Systems: iGrafx, PowerPoint
Management Consultant
Process Management Consulting GmbH
Diploma student in electric mobility business model development
Process Management Consulting GmbH
Further development of concepts and business models for electric mobility requirements
- Developing business models and concepts for electric mobility
- Developing e-mobility offerings
- Analyzing and defining sales and billing processes
- Conducting research on electric mobility and business model development
- Conducting workshops for energy utilities on business model development in electric mobility
- Creating an empirical study and documenting it
- Supporting national electric mobility projects
- Systems: PowerPoint, Word, iGrafx
Development of a hypothetical process model for energy utilities
- Creating a process manual
- Designing a process model
- Identifying business processes
- Analyzing the legal framework of the energy sector (Federal Network Agency)
- Modeling business processes with iGrafx Flow
- Product Owner
- Preparing documentation and presentations
- Systems: iGrafx, PowerPoint
Intern
Process Management Consulting GmbH
- Contributing to a study analyzing and presenting the online presence of energy utilities
- Contributing to the creation of a reference process model for energy utilities and electric mobility
Web Study 2009 – Nationwide analysis of the websites of German energy utilities
- Supporting project management
- Evaluating energy utilities' websites against set criteria
- Assessing end-to-end website processes
- Quality testing of call center processes
- Documenting and analyzing study results
- Presenting results
- Systems: Excel, PowerPoint
Dispatch & Logistics Intern
M. Kaindl GmbH
Setting up cost accounting for an Austrian tool manufacturer
- Project management and planning
- Support of executive management
- Identification of cost types, cost centers and cost objects within the company
- Internal communication with department heads
- Initial setup of cost accounting
- Coordination of implementation in Microsoft Dynamics (Axapta)
- Systems: Microsoft Dynamics
Project control cost accounting / controlling
Alpen-Maykestag GmbH
Sales Export Department Intern
Alpen-Maykestag GmbH
Active duty & contract soldier
Militärkommando Kärnten
Conceptual design of a biogas plant
- Identification of suitable organic waste materials for the biogas plant, including their quantities and origin
- Planning, conceptual design, and structural engineering of the biogas plant
- Project cost calculation
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, Energy, Automotive, Information Technology, and Utilities.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Product Development, Strategy, Marketing, Information Technology, and Sales.
Summary
With over 15 years of experience as a structured management consultant, empathetic leader, and digital business developer, I lead companies through customer-focused strategy development, strong operational execution, and measurable results to proven successes.
I bring not only deep expertise but also hands-on market and customer experience.
With many years of experience leading complex international projects, digital transformations, and building and restructuring organizations, I ensure business models are not only planned but effectively and scalably implemented.
Project Manager
Business Developer
Business Analyst
Sales
Marketing
Process Management
Retail
Energy Industry
Skills
Technical Skills:
- Digital & Omnichannel Sales (Revenue And Conversion Increase [Factor 3-4])
- Digital & Performance Marketing (Efficiency Improvement Of Up To 40%)
- E-commerce, Pricing, Category Management, Fulfillment, Logistics
- Digital & Omnichannel Operations (Marketing, Sales, Category Management, Logistics)
- Advertising / Retail Media / Trade Marketing
- Digital & Omnichannel Customer Experience & Journeys
- Sales, Advertising Effectiveness, And Web Analytics
Methodical:
- Team Leadership And Management
- Program & Project Implementation, International Rollouts
- Strategy Consulting, Concept Development, And Business Development
- Agile Project Management, Scrum Product Ownership (User Stories, Epics), Scrum Master, Requirements Engineering
- Process Management
- Digital Transformation, Change Management, And Organizational Development
Industries:
- Retail
- Energy & Photovoltaics
- Electric Mobility
- Automotive
- Manufacturing
Systems / It:
- Microsoft Office
- Atlassian Confluence
- Online Shops: Shopify, Magento, Woocommerce, Mirakl
- Emarsys
- Feed Management: Feed Dynamix
- Pim: Akeneo, Stibo
- Erp: Sap, Ms Dynamics Ax, Oracle
- Warehouse Management Systems
- Crm
- Order Management
- Ticket Systems: Jira, Gitlab
- Project Management: Ms Project
- Experience With Proprietary Company Developments
Languages
Education
Magister (University of Applied Sciences) · Business Administration
Matura (Abitur) / Vocational Qualification Exam · Environmental Engineering
Certifications & licenses
Scrum Product Owner
Boris Gloger
PRINCE2 Foundation Certification
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
Frequently asked questions
Do you have questions? Here you can find further information.
Where is Christoph based?
What languages does Christoph speak?
How many years of experience does Christoph have?
What roles would Christoph be best suited for?
What is Christoph's latest experience?
What companies has Christoph worked for in recent years?
Which industries is Christoph most experienced in?
Which business areas is Christoph most experienced in?
Which industries has Christoph worked in recently?
Which business areas has Christoph worked in recently?
What is Christoph's education?
Does Christoph have any certificates?
What is the availability of Christoph?
What is the rate of Christoph?
How to hire Christoph?
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Head of Digital Transformation and Requirements Definition for Sales, Marketing, and Category Management
Nearby freelancers
Professionals working in or nearby Villach, Austria
