Christoph Vierbauch-Project Manager, Business Analyst, Business Developer
Check rate
Experience
Head of digital transformation and requirements definition for sales, marketing and category management
- Project Manager / Business Requirements Engineer
- Digital Business Developer
- Concept Development and Requirements Management
- Process Optimization
- Advertising Performance Measurement
- Status Reporting and Stakeholder Management to Owners
- Systems: WordPress, sevDesk
Project Manager for the development of a B2B service platform
- Project Manager
- Business Case creation and budget coordination
- Status Reporting and committee work
- Leading the project team
- Steering the concept design, requirements engineering and development
- Personnel planning
- Systems: JIRA
Management Consultant, Interim Manager, Project Manager, Platform & Product Owner, Leader
Self-employed
Development of a sales and marketing concept for an apparel manufacturer
- Management Consultant
- Analysis of the user journey (onsite and offsite)
- Analysis of product features
- Potential analysis of marketing channels
- Creation of marketing, sales and communication plan
- Implementation of marketing and sales plan and advertising performance analysis
- Category and Product Management
- Systems: Google Analytics, Word
Establishment of an omnichannel retail company
- Program Manager and Project Owner
- Creation of strategy paper, business case and P&L plan
- Sales, product and logistics planning
- Assortment planning, purchasing and procurement
- Pricing and campaign planning
- Creation of marketing plan
- Building a marketing / retail media plan with manufacturers
- Planning the marketplace business
- Requirements definition (requirements engineering) for an omnichannel online shop including grant management
- Personnel planning
- Systems: Shopify, PowerPoint, Excel, Word, Google
Implementation of a new newsletter / email marketing tool
- Competitive analysis and tool selection
- Requirements gathering and synchronization (Requirements Engineering)
- Finalizing contract and terms
- Managing implementation into the existing sales platform
- Project and financial control
- Setting up marketing / category management newsletters
- Systems: Emarsys, Maileon, JIRA, Confluence
Integration of multinational product delivery for an Austrian online retailer
- Business owner and program manager
- Defining target countries
- Developing the business case
- Analyzing product and category potential (international category management)
- Analyzing project scope and development effort
- Requirements Engineering
- Adapting payment, billing, and logistics processes
- Process and technical implementation
- International rollout
- Project and financial control
- Handover to operational sales
- Systems: Magento, Akeneo, SAP, JIRA, Confluence
Implementation of the pre-order process including adapted payment, billing, and logistics processes
- Business owner and program manager
- Process definition with category management and IT
- Requirements Engineering
- Implementing the process into the system landscape
- Integrating into online sales including product and promotion definition with suppliers
- Adapting payment, billing, and logistics processes
- Systems: Magento, SAP, JIRA, Confluence
Implementation of the dropshipment logistics process
- Business owner and program manager
- Process definition with category management, logistics, IT, and Requirements Engineering
- Adapting payment, billing, and logistics processes
- Implementing the process into the system landscape
- Integrating into online sales including product and promotion definition with suppliers
- Systems: Akeneo, Magento, SAP, LVS, JIRA, Confluence
Implementation of a digital asset management system into a retailer's omnichannel sales platform
- Business owner
- Analysis of the internal marketing, product, and multimedia landscape
- Requirements gathering (Requirements Engineering) and project setup
- Analysis of processes and the impact on future site performance and external communication (SEO)
- Coordination with category management
- Technical implementation
- Testing
- Handover to operational sales
- Systems: Tessa, Akeneo, Magento, SAP, JIRA, Confluence
Integration of pick-up stations as an additional fulfillment option to improve the omnichannel customer experience
- Business Owner and Program Manager
- Creation of the business case
- Requirement definition / Requirements Engineering
- Site analysis
- Optimization of logistics processes
- Commissioning
- Planning and execution of the marketing campaign and communication
- Systems: MyFlexBox, Magento, SAP, LVS
Speaker for digitalization and omnichannel sales
Self-employed
Construction and commissioning of a photovoltaic system including storage capacity for charging electric vehicles
- Project Owner and Requirements Engineer
- Planning and design of the photovoltaic system, power storage including charging box
- Creation of the business plan
- Financial and project controlling
- Commissioning
- Set-up of reporting and analytics
- Systems: PowerPoint, M-TEC Emergy Butler
Project manager and requirements creator for all digital and e-commerce agendas to further develop an Austrian
- Project management
- Market analysis
- Definition, control and implementation of milestones
- Further development of the digital presence and sales tools and channels based on the conversion rate
- Further development of omnichannel processes (e.g. dropshipment, marketplace, endless aisle, pre-order)
- Increase quality traffic and conversion rate
- Pricing optimization and price-driven deployment of marketing campaigns (performance and digital marketing)
- Set up pricing reporting including competitor comparison
- Set up reporting on a product category basis (Category Management Reporting)
- Set up sales planning based on AI
- Requirements Engineering
- Process optimization for fulfillment and logistics
- Systems: Google Analytics, Google Ads, Magento, Mirakl, emarsys, Akeneo PIM, Feed Dynamix, SAP
Changing the platform development agency
- Project owner
- Sourcing a new development agency
- Onboarding the development agency
- Set up of the operating model
- Systems: JIRA, Confluence
Head of E-Commerce
MTH Retail Group
Development and implementation of a reporting and dashboard concept for an omnichannel retail group
- Gathering and approving reports and dashboards (Requirements Engineering)
- Project management
- E-commerce analyses (time period based): revenue, sales, margin, traffic, conversion rate, cost-to-revenue ratio, etc.
- Analysis of product and category sales
- Analysis of marketing activities and sales by channels and campaigns
- Advertising effectiveness measurement and optimization
- Management of analytics developers
- Systems: Excel, Tableau, Google Analytics, PIM
Setup of the strategic and operational e-commerce organization
- Business owner
- Design and implementation of the sales-driven target organization
- Knowledge transfer and development
- Concept and implementation of an online sales and campaign concept
- Recruitment of staff
- Optimization of inventory management and availability
- Establishment of e-commerce category management and assortment control
- Sales planning at product and category level
- Implementation of e-commerce KPIs in the company and development of e-commerce and product/category management reporting
- Achieved a revenue increase by a factor of 3-4
- Systems: Confluence, PowerPoint, Google Analytics, Tableau
Implementation of a new omnichannel sales platform
- Business and product owner, program manager
- Relaunch of sales systems (online shop, PIM, DAM, ERP, WMS, feed management tool) for two online shops/brands
- Introduction of new payment methods including pay in store, click & collect, product recommendations and reviews
- Concept and optimization of additional processes: pre-order, endless aisle, and dropshipment/supply chain optimization
- Requirements Engineering
- Definition, design, and testing of payment and billing processes
- Definition of requirements, user stories, and epics
- Increased conversion rate by a factor of 3-4
- Project and financial controlling
- Systems: Magento, Akeneo, Tessa, SAP, WMS, Feed Dynamix, emarsys, JIRA, Confluence
Setup of online marketing, performance marketing, and monetization measures (retail media)
- Business and product owner, program management
- Optimization of email marketing, SEA, SEO, and price comparison engines
- Business case development and requirements creation
- Introduction of affiliate marketing, Bing marketing, display & programmatic marketing, and further expansion of price comparison marketing
- Implementation of initial monetization measures for cost refinancing (selling page content, package inserts, etc.)
- Optimization of performance marketing revenues based on price/pricing black and white lists (e.g., Google Ads, price comparison engines)
- Revenue increase by a factor of 2 through performance marketing
- Systems: Google Analytics, Google Ads, Google Merchant Center, Tableau, Feed Dynamix, Confluence
Head of Sales and Campaign Control E-Commerce
MediaMarkt eBusiness & Saturn online GmbH
Planning, preparation and execution of large marketing and promotion campaigns (e.g. Black Sale)
- Business Owner and Program Manager
- Campaign Planning / Campaigning
- Creation of the business plan
- Definition of product sales measures
- Campaigning based on category management
- Campaign Pricing
- Marketing planning and scheduling
- Promotion campaigns / Retail Media
- Achieved 30% revenue increase through campaigns
- Project and financial controlling
- Systems: PowerPoint, Google Analytics, Google Ads, Excel
Setup of an organizational unit for sales and campaign control in the e-commerce organization of an international company
- Project Manager
- Setting up the organization and sourcing staff
- Managing performance marketing, among others on a category management basis
- Campaign planning and execution at product and category level (category management campaign planning)
- Pricing
- Implementation of promotional campaigns
- Assortment control
- Planning sales, distribution, and category management
- Distribution of products and categories to marketplaces (category management on marketplaces)
- Requirements creation for marketplaces
- Systems: Google Analytics, PowerPoint, Mirakl
Optimization of the webshops of two electronics retailers regarding performance marketing, conversion rate and availability
- Project management and planning as well as requirements engineering
- Analysis of weak points
- Documentation and management of optimizations
- Communication management
- Systems: Google Analytics, PowerPoint
Management of a pilot project for selling four-wheeled vehicles / cars via the webshop of an electronics retailer
- Project management and planning
- Communication management
- Process definition and requirements engineering
- Definition, design, and testing of payment and billing processes
- Legal contract review and negotiation
- Systems: Word, PowerPoint, Confluence
Development of a new customer-oriented shipping cost strategy for two electronics retailers based on a business case
- Creation of the business case template
- Coordination of business case calculations
- Preparation of an executive board presentation
- Systems: Excel, PowerPoint
Implementation of a customer ordering process in brick-and-mortar stores with delivery to the customer (Endless Aisle)
- Management of brand requirements and interests
- Professional development of the topic for webshop and stores
- Requirements engineering
- Definition and optimization of the billing process
Project management for the rollout of a video consultation service from stores to online customers for an electronics retailer
- Project management and planning, Product Owner
- Creation of the business case
- Strategic development of the service
- Definition of products and categories (Category Management)
- Communications management
- Planning and conducting staff training
- Development of service collaborations with industry partners
- Coordination of training and rollout
- Requirements engineering
- Systems: GoInstore, Excel, SharePoint
Senior Manager Business Development
Saturn online GmbH
Project management for integrating an @ Home service (installation, setup, etc.) as a complement to the traditional one
- Operational project management and planning
- Strategic development of the service for webshop sales
- Management of campaigns (product & service) with service providers and industry
- Conducting NPS surveys
Project lead for the rollout of an omnichannel sales platform of an electronics retail group to Spain and Portugal
- Project management and planning, Product Owner
- Virtual leadership of the PMO, country project managers, E2E process managers, and IT project managers
- Communication management
- Defining and optimizing processes in marketing, sales, marketplace, billing, and logistics
- Requirements management (Requirements Engineering)
- Coordination of training and rollout
- Systems: PowerPoint, Excel, Word, Confluence, JIRA
International Project Manager for the rollout of the omnichannel sales platform
MediaMarktSaturn Retail Concepts
Further development of the operating model of an omnichannel electronics retail group
- Committee management
- Steering functional topics
- Increasing efficiency by identifying dependencies and synchronizing related issues
- Optimizing category management
Corporate Committee Manager (Holding) & Coordinator Operating Model (Holding)
MediaMarktSaturn Retail Group
Set-up of an implementation program for the rollout of an electronics retailer's omnichannel sales platform to additional
- Project management and requirements engineering
- Project set-up (project plan, project organization, costs, business plan)
- Coordination with stakeholders (departments, IT, finance, logistics, etc.)
- Systems: PowerPoint, Confluence
Subproject lead for setting up sales processes at an online pure player
- Subproject lead for introducing the e-commerce processes
- Identification of requirements (Requirements Engineering) and efforts
- Coordination of the subproject budget
- Planning of employee training
- Systems: MS Project, Confluence, JIRA
Coordination and strategic development of the omnichannel roadmap for an electronics retail group
- Product Owner / Requirements Engineering
- Analysis of the omnichannel customer journey and experience
- Trend analysis and best practice screening
- Initial setup of the omnichannel roadmap
- Management of selected projects on behalf of the program management (VP Multichannel)
- Creation of a visual representation of the omnichannel roadmap vision (Multichannel Roadmap Story)
- Preparation of committee materials for the operational implementation of the roadmap and individual topics (budget, status reporting)
- Setup of a cross-departmental roadmap to identify dependencies and synergies with CRM, SCM, Brand Management, Services, and New Store Formats
- Systems: PowerPoint, Excel, Confluence
Multichannel Specialist / Multichannel Business Roadmap Coordinator
MediaMarktSaturn Retail Concepts
Production of an omnichannel image film to transparently showcase the omnichannel capabilities of an electronics retail group
- Project planning
- Creation of the script
- Budget planning
- Management of the production company
Lead PMO for the program management to implement international omnichannel sales processes for the electric vehicle fleet
- PMO for project management
- Operational management of the project (project milestone planning, status reporting, risk management)
- Support for subproject leads
- Coordination and facilitation of technical clarifications and decisions
- Subproject lead for consulting
- Requirements Engineering
- Project and financial controlling
- Systems: MS Project, PowerPoint, Excel, Word
Setting up the process model for the internal department of an energy company to manage external service providers
- Project planning and management
- Process analysis through workshops and one-on-one meetings
- Documentation of processes and outcomes
- Coordination of results with the business units and department management
- Presentation of results
Management Consultant
Accenture GmbH - Management Consulting
Functional enhancement of the omnichannel order management system of an electronics retail group
- Product Owner
- Business Analyst
- Analysis of business processes
- Definition of requirements, user stories, and EPICs (requirements engineering)
- Creation of business concepts for IT implementation and requirements management
- Definition and testing of billing and logistics processes
- Documentation of order management system activities
- Systems: order management, accounts receivable management, Oracle, JIRA, Confluence
Measure to optimize order and invoice receipt processes
- Planning and preparation of the initiative to optimize order and invoice receipt processes
- Systems: PowerPoint, Excel
As-is recording and optimization of processes and organizational capacities in supplier switching and customer management
- Project management
- Analysis and evaluation of current processes based on legal requirements
- Analysis of organizational structure
- Analysis and prioritization of optimization opportunities
- Coordination, execution, and facilitation of process workshops
- Definition of CRM, sales, billing, WiM, EDM, and GPKE processes
- Modeling of processes according to BPMN 2.0
- Definition of SAP/CRM interfaces for customer management processes
- Documentation of project results
- Systems: Excel, SAP IS-U, CRM
Process definition and support for a subproject implementing smart meter sales processes for the sales unit
- PMO and supporting the subproject management
- Analysis and design of processes for metering point operators and metering service providers based on legal requirements (BNetzA)
- Analysis of the IT platforms CRM, SAP
- Coordination, execution, and moderation of process workshops
- Requirements Engineering
- Definition of sales, billing, WiM, EDM, and GPKE processes
- Modeling according to eEPK
- Documentation of project results
- Systems: SAP IS-U, Excel
Establishing process management for an e-mobility start-up of a German energy group
- Defining and implementing the start-up's process landscape
- Conducting and moderating one-on-one meetings and workshops for information gathering
- Drafting the process manual
- Defining modeling conventions
- Defining and aligning the components of the process model (value chain, org chart, systems, processes, etc.)
- Quality assurance and optimization of business processes based on the eEPK modeling standard
- Product Owner
- Systems: iGrafx, Word
Information workshops at energy utilities on the switching processes in metering (meter point operation,
- Explaining the contents, scopes, deadlines, and data exchange formats of the decision
- Presenting the WiM and EDM processes
- Evaluating the open issues of the decision
- Analyzing the impact on the existing process and IT landscape, especially SAP (sales and billing processes)
- Defining the strategic direction of an energy utility based on the decision
- Developing recommendations for action in preparation for operational implementation
- Systems: iGrafx, PowerPoint, Word
Coordination, maintenance, and further development of a reference process model for an energy utility
- Project management and Product Owner
- Maintaining the process model / process manual
- Identifying, modeling, and revising energy industry business processes using eEPK and BPMN 2.0
- Analyzing and implementing the Federal Network Agency's legal requirements for the energy industry
- Designing and conducting employee training on the process model, process modeling, and iGrafx
- Coordinating and moderating process workshops as well as providing process consulting
- Systems: iGrafx, PowerPoint
Management Consultant
Process Management Consulting GmbH
Diploma candidate in e-mobility business model development
Process Management Consulting GmbH
Developing and refining concepts and business models for e-mobility requirements
- Development of business models and concepts for e-mobility
- Creation of e-mobility offerings
- Analysis and definition of sales and billing processes
- Research on e-mobility and business model development
- Leading workshops for energy suppliers on e-mobility business model development
- Creating and documenting an empirical study
- Supporting national e-mobility projects
- Systems: PowerPoint, Word, iGrafx
Development of a hypothetical process model for energy suppliers
- Creation of a process manual
- Designing a process model
- Identifying business processes
- Analysis of legal framework conditions in the energy industry (Federal Network Agency)
- Modeling business processes with iGrafx Flow
- Product Owner
- Preparing documentation and presentations
- Systems: iGrafx, PowerPoint
Intern
Process Management Consulting GmbH
- Assisting in a study to analyze and present the online presence of energy suppliers
- Assisting in creating a reference process model for energy suppliers and e-mobility
Web study 2009 – Nationwide analysis of the online presence of German energy suppliers
- Supporting project management
- Evaluating energy suppliers' websites based on defined criteria
- Assessing end-to-end website processes
- Quality checking call center processes
- Documenting and analyzing study results
- Presenting findings
- Systems: Excel, PowerPoint
Intern, Logistics and Scheduling
M. Kaindl GmbH
Preparation of cost accounting for an Austrian tool manufacturer
- Project leadership and planning
- Supporting the management
- Identifying cost types, cost centers and cost units within the company
- Internal communication with department heads
- Initial set-up of cost accounting
- Coordinating the implementation in Microsoft Dynamics (Axapta)
- Systems: Microsoft Dynamics
Project control cost accounting / Controlling
Alpen-Maykestag GmbH
Intern, Export Sales Department
Alpen-Maykestag GmbH
Active duty & Contract soldier
Military Command Carinthia
Design of a biogas plant
- Identifying suitable organic residues for the biogas plant, along with their quantities and origins
- Planning, design, and structural engineering of the biogas plant
- Project cost calculation
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, Energy, Automotive, Information Technology, and Utilities.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Product Development, Strategy, Marketing, Information Technology, and Sales.
Summary
With over 15 years of experience as a structured management consultant, empathetic leader and digital business developer, I guide companies through customer-focused strategy development, operational execution and measurable results to proven success.
I bring not only deep expertise, but also hands-on market and customer experience.
Through many years of experience leading complex international projects, digital transformations, and building and restructuring organizational structures, I ensure that business models are not only planned, but effectively and scalably implemented.
Project manager
Business developer
Business analyst
Sales
Marketing
Process management
Retail
Energy sector
Skills
Professional:
- Digital & Omnichannel Sales (Revenue And Conversion Increase [Factor 3-4])
- Digital & Performance Marketing (Efficiency Increase Up To 40%)
- E-commerce, Pricing, Category Management, Fulfillment, Logistics
- Digital & Omnichannel Operations (Marketing, Sales, Category Management, Logistics)
- Marketing / Retail Media / Trade Marketing
- Digital & Omnichannel Customer Experience & Journeys
- Sales, Advertising Performance And Web Analytics
Methodical:
- Staff Leadership And Management
- Program & Project Implementations, International Rollouts
- Strategy Consulting, Concept Development And Business Development
- Agile Project Management, Scrum Product Ownership (User Stories, Epics), Scrum Master, Requirements Engineering
- Process Management
- Digital Transformation, Change Management And Organizational Design And Development
Industries:
- Retail
- Energy & Photovoltaics
- E-mobility
- Automotive
- Manufacturing
Systems / It:
- Microsoft Office
- Atlassian Confluence
- Online Shops: Shopify, Magento, Woocommerce, Mirakl
- Emarsys
- Feed Management: Feed Dynamix
- Pim: Akeneo, Stibo
- Erp: Sap, Ms Dynamics Ax, Oracle
- Warehouse Management Systems
- Crm
- Order Management
- Ticketing Systems: Jira, Gitlab
- Project Management: Ms Project
- Experience With Custom In-house Developments
Languages
Education
Master's degree (University of Applied Sciences) · Business administration
High school diploma (Abitur) / vocational matriculation exam · Environmental engineering
Certifications & licenses
Scrum Product Owner
Boris Gloger
PRINCE2 Foundation Certification
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
Frequently asked questions
Do you have questions? Here you can find further information.
Where is Christoph based?
What languages does Christoph speak?
How many years of experience does Christoph have?
What roles would Christoph be best suited for?
What is Christoph's latest experience?
What companies has Christoph worked for in recent years?
Which industries is Christoph most experienced in?
Which business areas is Christoph most experienced in?
Which industries has Christoph worked in recently?
Which business areas has Christoph worked in recently?
What is Christoph's education?
Does Christoph have any certificates?
What is the availability of Christoph?
What is the rate of Christoph?
How to hire Christoph?
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Head of digital transformation and requirements definition for sales, marketing and category management
Nearby freelancers
Professionals working in or nearby Villach, Austria
Most recent projects
FRATCH works with many companies and recruitment agencies. Here you will find our recently posted projects and opportunities.
