Christoph Vierbauch
Head of Digital Transformation and Requirements Definition for Sales, Marketing and Category Management
Experience
Head of Digital Transformation and Requirements Definition for Sales, Marketing and Category Management
- Project manager / business requirements engineer
- Digital business developer
- Concept creation and requirements management
- Process optimization
- Advertising effectiveness measurement
- Status reporting and stakeholder management for owners
- Systems: WordPress, sevDesk
Project manager for further development of a B2B service platform
- Project manager
- Business case creation and budget coordination
- Status reporting and committee work
- Leading the project team
- Steering concept design, requirements engineering and development
- Personnel planning
- Systems: JIRA
Management Consultant, Interim Manager, Project Manager, Platform & Product Owner, Leader
Self-employed
Development of a sales and marketing concept for a clothing manufacturer
- Management consultant
- Analysis of the user journey (onsite and offsite)
- Analysis of product features
- Potential analysis of marketing channels
- Creation of marketing, sales and communication plan
- Implementation of the marketing and sales plan and advertising effectiveness analysis
- Category and product management
- Systems: Google Analytics, Word
Setting up an omnichannel retail company
- Program manager and project owner
- Creation of strategy paper, business case and P&L plan
- Sales, product and logistics planning
- Assortment planning, purchasing and procurement
- Pricing and campaign planning
- Creation of marketing plan
- Development of marketing / retail media plan with manufacturers
- Planning the marketplace business
- Requirements definition (requirements engineering) for an omnichannel online shop including funding processing
- Personnel planning
- Systems: Shopify, PowerPoint, Excel, Word, Google
Introduction of a new newsletter/email marketing tool
- Competitive analysis and tool selection
- Requirements gathering and synchronization (Requirements Engineering)
- Finalizing contract and terms
- Managing implementation into the existing sales platform
- Project and financial controlling
- Setup of marketing/category management newsletters
- Systems: Emarsys, Maileon, JIRA, Confluence
Integration of multinational product delivery for an Austrian online retailer
- Business owner and program manager
- Definition of target countries
- Preparation of the business case
- Analysis of product and category potentials (international category management)
- Analysis of project scope and development effort
- Requirements engineering
- Adaptation of payment, billing, and logistics processes
- Process and technical implementation
- International rollout
- Project and financial controlling
- Handover to operational sales
- Systems: Magento, Akeneo, SAP, JIRA, Confluence
Introduction of a pre-order process including adapted payment, billing and logistics handling
- Business owner and program manager
- Process definition with category management and IT
- Requirements engineering
- Implementation of the process into the system landscape
- Integration into online sales including product and promotion definition with suppliers
- Adaptation of payment, billing, and logistics processes
- Systems: Magento, SAP, JIRA, Confluence
Introduction of the dropshipment logistics process
- Business owner and program manager
- Process definition with category management, logistics, IT, and requirements engineering
- Adaptation of payment, billing, and logistics processes
- Implementation of the process into the system landscape
- Integration into online sales including product and promotion definition with suppliers
- Systems: Akeneo, Magento, SAP, LVS, JIRA, Confluence
Introduction of a digital asset management system into a retailer's omnichannel sales platform
- Business owner
- Analysis of the internal marketing, product, and multimedia landscape
- Requirements gathering (Requirements Engineering) and project setup
- Analysis of processes and their impact on site performance and external communication (SEO)
- Coordination with category management
- Technical implementation
- Testing
- Handover to operational sales
- Systems: Tessa, Akeneo, Magento, SAP, JIRA, Confluence
Integration of pick-up stations as an additional fulfillment option to improve the omnichannel customer experience
- Business owner and program manager
- Development of the business case
- Requirements definition / requirements engineering
- Location analysis
- Optimization of logistics processes
- Commissioning
- Planning and execution of the marketing campaign and communications
- Systems: MyFlexBox, Magento, SAP, LVS
Speaker on digitalization and omnichannel sales
Self-employed
Construction and commissioning of a photovoltaic system including storage capacity for charging electric vehicles
- Project owner and requirements engineer
- Planning and design of the photovoltaic system and energy storage including the charging station
- Creation of the business plan
- Financial and project controlling
- Commissioning
- Setting up reporting and analytics
- Systems: PowerPoint, M-TEC Emergy Butler
Project manager and requirements creator for all digital and e-commerce agendas to further develop an Austrian
- Project management
- Market analysis
- Definition, control and implementation of milestones
- Further development of the digital presence and sales tools and channels based on the conversion rate
- Further development of omnichannel processes (e.g., drop shipment, marketplace, endless aisle, pre-order)
- Increase of quality traffic and conversion rate
- Pricing optimization and price-driven delivery of marketing campaigns (performance and digital marketing)
- Set up pricing reporting including competitor comparison
- Development of category-based reporting (category management reporting)
- Development of AI-based sales planning
- Requirements engineering
- Process optimization for fulfillment and logistics
- Systems: Google Analytics, Google Ads, Magento, Mirakl, Emarsys, Akeneo PIM, Feed Dynamix, SAP
Switching the platform development agency
- Project owner
- Sourcing a new development agency
- Onboarding the development agency
- Building the operating model
- Systems: JIRA, Confluence
Head of E-Commerce
MTH Retail Group
Development and implementation of a reporting and dashboard concept for an omnichannel retail group
- Requirements gathering and acceptance of reports and dashboards (requirements engineering)
- Project management
- E-commerce analyses (time period based): revenue, sales, margin, traffic, conversion rate, cost-to-revenue ratio, etc.
- Analyses of product and category sales
- Analysis of marketing activities and sales across channels and campaigns
- Advertising effectiveness measurement and optimization
- Managing the analytics developers
- Systems: Excel, Tableau, Google Analytics, PIM
Building the strategic and operational e-commerce organization
- Business owner
- Designing and introducing the sales-driven target organization
- Knowledge transfer and development
- Designing and introducing an online sales and campaign concept
- Recruiting staff
- Optimizing inventory management and availability
- Establishing e-commerce category management and assortment control
- Sales planning at product and category level
- Introducing e-commerce KPIs into the company and setting up e-commerce and product/category management reporting
- Achieving a 3–4x increase in revenue
- Systems: Confluence, PowerPoint, Google Analytics, Tableau
Implementation of a new omnichannel sales platform
- Business and product owner, program manager
- Relaunch of sales systems (online shop, PIM, DAM, ERP, WMS, feed management tool) for two online shops / brands
- Introduction of new payment methods including pay-in-store, click & collect, product recommendations and reviews
- Designing and optimizing further processes: pre-orders, endless aisle and dropshipping / supply chain optimization
- Requirements engineering
- Definition, design and testing of payment and billing processes
- Defining requirements, user stories and epics
- Increasing the conversion rate by a factor of 3–4
- Project and financial controlling
- Systems: Magento, Akeneo, Tessa, SAP, WMS, Feed Dynamix, Emarsys, JIRA, Confluence
Building online marketing, performance marketing and retail media initiatives
- Business and product owner, program management
- Optimizing email marketing, SEA, SEO and price comparison engines
- Creating business cases and requirements
- Introducing affiliate marketing, Bing marketing, display & programmatic marketing and further expanding price comparison marketing
- Introducing initial monetization measures for cost recovery (selling page content, package inserts, etc.)
- Optimizing performance marketing revenues based on price/pricing black and white lists (e.g., Google Ads, price comparison engines)
- Increasing revenue by a factor of 2 through performance marketing
- Systems: Google Analytics, Google Ads, Google Merchant Center, Tableau, Feed Dynamix, Confluence
Head of E-Commerce Sales and Campaign Management
MediaMarkt eBusiness & Saturn online GmbH
Planning, preparation and execution of large marketing and promotional campaigns (e.g. Black Sale)
- Business owner and program manager
- Campaign planning / campaigning
- Creation of the business plan
- Definition of product sales measures
- Campaigning based on category management
- Pricing of campaigns
- Marketing planning and scheduling
- Promotional campaigns / retail media
- Achieved 30% revenue increase through campaigns
- Project and financial controlling
- Systems: PowerPoint, Google Analytics, Google Ads, Excel
Establishment of an organizational unit for sales and campaign management in the e-commerce organization of an international
- Project manager
- Building the organization and sourcing employees
- Managing performance marketing, including on a category management basis
- Campaign planning and execution on a product and category basis (Category management campaign planning)
- Pricing
- Execution of promotional campaigns
- Assortment management
- Planning of sales, distribution and category management
- Deployment of products and categories to marketplaces (category management on marketplaces)
- Creating requirements for marketplaces
- Systems: Google Analytics, PowerPoint, Mirakl
Optimization of two electronics retailers' webshops regarding performance marketing, conversion rate and availability
- Project management and planning, as well as requirements engineering
- Analysis of weaknesses
- Documentation and management of optimizations
- Communication management
- Systems: Google Analytics, PowerPoint
Management of a pilot project for the sale of four-wheeled vehicles / cars through the webshop of an electronics retailer
- Project management and planning
- Communication management
- Process definition and requirements engineering
- Definition, design and testing of payment and billing processes
- Legal contract review and negotiation
- Systems: Word, PowerPoint, Confluence
Development of a new customer-focused shipping cost strategy for two electronics retailers based on a business case
- Developing the business case template
- Coordinating the calculation of the business cases
- Preparing an executive board presentation
- Systems: Excel, PowerPoint
Implementation of a customer order process in physical stores with delivery to the customer (Endless Aisle)
- Managing brand requirements and interests
- Further developing the concept for the webshop and physical stores
- Requirements engineering
- Defining and optimizing the billing process
Project management for rolling out a store-based video consultation service to online customers for an electronics retailer
- Project management and planning as Product Owner
- Creating the business case
- Strategic development of the service
- Defining products and categories (Category management)
- Communication management
- Planning and delivering employee training sessions
- Establishing service partnerships with industry partners
- Coordinating trainings and the rollout
- Requirements engineering
- Systems: GoInstore, Excel, SharePoint
Senior Manager Business Development
Saturn online GmbH
Project management for integrating an @ Home service (installation, setup, etc.) as a complement to the traditional service
- Operational project management and planning
- Strategic development of the service for webshop sales
- Managing product and service campaigns with service providers and industry partners
- Conducting NPS surveys
Project lead for the rollout of an omnichannel sales platform for an electrical goods retail group in Spain and Portugal
- Project management and planning, Product Owner
- Virtual leadership of the PMO, the country project leads, the end-to-end process managers and IT project managers
- Communication management
- Definition and optimization of processes in marketing, sales, marketplace, billing and logistics
- Requirements management (requirements engineering)
- Coordination of training and rollout
- Systems: PowerPoint, Excel, Word, Confluence, JIRA
International project manager for the rollout of the omnichannel sales platform
MediaMarktSaturn Retail Concepts
Further development of the operating model of an omnichannel electrical goods retail group
- Committee management
- Steering of specialist topics
- Efficiency increase by identifying dependencies and synchronizing related topics
- Optimization of category management
Corporate Committee Manager (Holding) & Coordinator Operating Model (Holding)
MediaMarktSaturn Retail Group
Set-up of an implementation program for the rollout of an omnichannel sales platform of an electrical goods retailer into
- Project management and requirements engineering
- Project set-up (project plan, project organization, costs, business plan)
- Coordination with stakeholders (departments, IT, finance, logistics, etc.)
- Systems: PowerPoint, Confluence
Subproject lead for setting up sales processes at an online pure player
- Subproject lead for implementing e-commerce processes
- Identifying requirements (requirements engineering) and effort estimates
- Coordinating the subproject budget
- Planning employee training
- Systems: MS Project, Confluence, JIRA
Coordinating and strategically developing the omnichannel roadmap for a consumer electronics retail group
- Product owner / requirements engineering
- Analyzing the omnichannel customer journey and experience
- Trend analysis and best practice screening
- Initial setup of the omnichannel roadmap
- Managing selected projects on behalf of the program management (VP Multichannel)
- Creating a visual representation of the omnichannel roadmap vision (multichannel roadmap story)
- Preparing board materials for the operational implementation of the roadmap and individual topics (budget, status reporting)
- Setting up a cross-functional roadmap to identify dependencies and synergies with CRM, SCM, brand management, services and new store formats
- Systems: PowerPoint, Excel, Confluence
Multichannel specialist / multichannel business roadmap coordinator
MediaMarktSaturn Retail Concepts
Production of an omnichannel image film for transparent presentation of an electronics retailer's omnichannel capabilities
- Project planning
- Creating the script
- Budget planning
- Managing the production company
Lead PMO for program management to implement international omnichannel sales processes for the electric vehicle fleet
- PMO for project management
- Operational management of the project (project milestone planning, status reporting, risk management)
- Supporting subproject leads
- Driving and facilitating technical clarifications and decisions
- Subproject lead for management consulting
- Requirements engineering
- Project and financial controlling
- Systems: MS Project, PowerPoint, Excel, Word
Building the process model for the internal department of an energy group to manage external service providers for
- Project planning and management
- Process analysis through workshops and individual interviews
- Documentation of processes and outcomes
- Aligning the results with the business units and department leadership
- Presenting the findings
Management Consultant
Accenture GmbH - Management Consulting
Functional development of the omnichannel order management system for an electronics retail group
- Product Owner
- Business Analyst
- Analysis of business processes
- Defining requirements, user stories and EPICs (requirements engineering)
- Creation of business concepts for IT implementation and requirements management
- Definition and testing of billing and logistics processes
- Documentation of order management system activities
- Systems: Order management, accounts receivable management, Oracle, JIRA, Confluence
Initiative to optimize order and invoice receipt processes
- Planning and preparation of the initiative to optimize order and invoice receipt processes
- Systems: PowerPoint, Excel
Current state analysis and optimization of processes and organizational capacities in supplier switching and customer management
- Project management
- Analysis and evaluation of current processes based on legal requirements
- Analysis of the organizational structure
- Analysis and prioritization of improvement opportunities
- Coordination, execution and moderation of process workshops
- Definition of CRM, sales, billing, WiM, EDM and GPKE processes
- Modeling processes according to BPMN 2.0
- SAP/CRM interface definition for customer management processes
- Documentation of project results
- Systems: Excel, SAP IS-U, CRM
Defining processes and supporting a subproject to implement smart meter sales processes for the sales division
- PMO and support for subproject management
- Analysis and design of the processes of the meter operator and meter service provider based on the legal framework (BNetzA)
- Analysis of the CRM and SAP IT platforms
- Coordination, execution and moderation of process workshops
- Requirements engineering
- Definition of the sales, billing, WiM, EDM and GPKE processes
- Modeling according to eEPK
- Documentation of the project results
- Systems: SAP IS-U, Excel
Set up process management for an e-mobility startup of a German energy group
- Definition and implementation of the startup's process landscape
- Conducting and moderating one-on-one interviews and workshops to gather information
- Drafting the process handbook
- Defining modeling conventions
- Defining and aligning the components of the process model (value chain, org chart, systems, processes, etc.)
- Quality assurance and optimization of business processes based on the eEPK modeling standard
- Product Owner
- Systems: iGrafx, Word
Information workshops at energy supply companies on the switching processes in metering (meter operation,
- Explaining the contents, scopes, deadlines and data exchange formats of the decision
- Presenting the WiM and EDM processes
- Evaluating the open issues of the decision
- Analyzing the impact on the existing process and IT landscape, especially SAP (sales and billing processes)
- Defining the strategic direction of an energy supply company based on the decision
- Developing recommendations for action in preparation for operational implementation
- Systems: iGrafx, PowerPoint, Word
Coordinating, maintaining and further developing a reference process model for an energy supply company
- Project management and Product Owner
- Maintenance of the process model / process handbook
- Identifying, modeling and revising energy industry business processes according to eEPK and BPMN 2.0
- Analyzing and implementing legal framework conditions of the energy industry from the Federal Network Agency
- Designing and delivering employee training on the process model, process modeling and iGrafx
- Coordinating and moderating process workshops as well as process consulting
- Systems: iGrafx, PowerPoint
Management Consultant
Process Management Consulting GmbH
Diploma candidate in e-mobility business model development
Process Management Consulting GmbH
Development of concepts and business models for e-mobility requirements
- Development of business models and concepts for e-mobility
- Designing e-mobility offerings
- Analysis and definition of sales and billing processes
- Research on e-mobility and business model development
- Conducting workshops for energy utility companies on business model development in e-mobility
- Creating an empirical study and documenting it
- Supporting national e-mobility projects
- Tools: PowerPoint, Word, iGrafx
Development of a hypothetical process model for energy utilities
- Development of a process manual
- Designing a process model
- Identifying business processes
- Analyzing legal framework conditions in the energy sector (Federal Network Agency)
- Modeling business processes with iGrafx Flow
- Product Owner
- Creating documentation and presentations
- Tools: iGrafx, PowerPoint
Intern
Process Management Consulting GmbH
- Collaborating on a study to analyze and present the online presence of energy providers
- Assisting in creating a reference process model for energy providers and e-mobility
Web Study 2009 – Nationwide analysis of German energy providers' websites
- Supporting project management
- Evaluating energy providers' websites based on set criteria
- Assessing end-to-end website processes
- Quality checking of call center processes
- Documenting and analyzing study results
- Presenting results
- Tools: Excel, PowerPoint
Dispatching & Logistics Intern
M. Kaindl GmbH
Cost accounting set-up for an Austrian tool manufacturer
- Project management and planning
- Support for management
- Identification of cost types, cost centers, and cost objects within the company
- Internal communication with department heads
- Initial set-up of the cost accounting
- Coordination of implementation in Microsoft Dynamics (Axapta)
- Systems: Microsoft Dynamics
Project management (cost accounting / controlling)
Alpen-Maykestag GmbH
Sales Intern, Export Department
Alpen-Maykestag GmbH
Compulsory military service & contract soldier
Militärkommando Kärnten
Conceptual design of a biogas plant
- Identifying suitable biogenic residues for the biogas plant, including their quantities and origin
- Planning, design, and structural engineering of the biogas plant
- Project cost calculation
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, Energy, Automotive, Information Technology, and Utilities.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Product Development, Strategy, Marketing, Information Technology, and Sales.
Summary
- With over 15 years of experience as a structured management consultant, empathetic leader and digital business developer, I guide companies to proven successes through customer-oriented strategy development, operational execution strength and measurability of results.
- I bring not only deep expertise, but also hands-on market and customer experience.
- With long experience leading complex international projects, digital transformations, and setting up and restructuring organizational structures, I ensure business models are not just planned, but also implemented effectively and scalably.
Skills
Professional:
- Digital & Omnichannel Sales (Revenue And Conversion Increase [Factor 3-4])
- Digital & Performance Marketing (Efficiency Increase Up To 40%)
- E-commerce, Pricing, Category Management, Fulfillment, Logistics
- Digital & Omnichannel Operations (Marketing, Sales, Category Management, Logistics)
- Marketing / Retail Media / Trade Marketing
- Digital & Omnichannel Customer Experience & Journeys
- Sales, Advertising Effectiveness And Web Analytics
Methodical:
- Team Leadership And Management
- Program & Project Implementations, International Rollouts
- Strategy Consulting, Concept Development And Business Development
- Agile Project Management, Scrum Product Ownership (User Stories, Epics), Scrum Master, Requirements Engineer
- Process Management
- Digital Transformation, Change Management And Organizational Design & Development
Industries:
- Retail
- Energy Industry & Photovoltaics
- E-mobility
- Automotive
- Manufacturing
Systems / It:
- Microsoft Office
- Atlassian Confluence
- Online Shops: Shopify, Magento, Woocommerce, Mirakl
- Emarsys
- Feed Management: Feed Dynamix
- Pim: Akeneo, Stibo
- Erp: Sap, Ms Dynamics Ax, Oracle
- Warehouse Management Systems
- Crm
- Order Management
- Ticketing Systems: Jira, Gitlab
- Project Management: Ms Project
- Experience With Custom In-house Developments
Languages
Education
Master's degree (University of Applied Sciences) · Business administration
High school diploma (Abitur) / vocational qualification exam · Environmental engineering
Certifications & licenses
Scrum Product Owner
Boris Gloger
PRINCE2 Foundation Certification
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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