Michael A.-Self-employed Management Consultant

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Experience
Senior Project Management
Telefónica Germany GmbH & Co. OHG
- Project management for a simplification project to reduce effort for an IT transformation project
- Stakeholder management and preparation of decision documents for top management
- Scoping and PI planning across multiple delivery streams
- Planning requirements for the transformation project
- Creation of partner and customer journeys for the structured end-to-end capture of requirements
- Design of suitable tracking methods for project progress
- Coordination with IT service providers and transformation project committees
RAITT Migration Project Consultant
Telefónica Germany GmbH & Co. OHG
- Consolidation of six brands (Fonic, Fonic Mobile, netzclub, MSD PP, Einfachprepaid, Novamobil) across several backends for migration to a new IT stack
- Development of business concepts to safeguard profitability and prevent churn while cleaning up the customer base and standardizing product structures
- Business single point of contact for an international IT service provider regarding product structures, brands, customer segments, and IT structures in legacy and target systems
- Development of concepts for business continuity and customer touchpoints in legacy systems
- EPIC ownership for the RAITT B2P Customer Data Model
Project Management for Prepaid Mobile Communications Creation (Account Management)
Netzfrequenz GmbH & Avenga GmbH
- Consulting on online shops (o2 Prepaid)
- Consulting on digital asset management
- UX and customer journey consulting
- Additional projects for agency clients
Business and Product Owner / Portal and App Management / Subproject Management
Telefónica Germany GmbH & Co. OHG
- Design, planning, and implementation of measures to achieve financial and other KPIs, with responsibility for a seven-figure budget including allocation planning, tracking, and billing
- Design and implementation of innovative partner models (affiliate models with cashback and customer referrals), from business case and legal requirements through go-live, marketing, and operations
- Design and implementation of mobile communications portfolios based on detailed customer base analyses
- Planning and implementation of strategic and operational communication and CRM measures
- Management of IT service providers/agencies (Kanban and project-based), as well as functional design and requirements engineering for portals and apps
- Design and implementation of notification concepts, push functions, GDPR-compliant features, and security layers
- Continuous analysis of portals and apps to identify opportunities for further development and increased revenue
- Creation of backlogs for agile requirements in SCRUM and SR contexts, as well as stakeholder management with DDC, Controlling, CRM, Data Security, Legal, Marketing, IT, PR, Regulatory, Sales, and Customer Service
- Subproject management for regulatory projects (EECC, amendments to the German Telecommunications Act, GDPR, GffV, Transparency Regulation, Roaming Regulation), including review of regulatory requirements, derivation of business and IT needs, requirements management, and solution design
Head of IT Project Portfolio Management
GRZ IT AG
- Implementation of IT project portfolio management software for all Austrian Raiffeisen and cooperative banks
- Preparation, planning, design, and delivery of workshops to systematically capture specific business process requirements
- Creation of BRD documents with a detailed description of the implementation design
- Testing and reporting on sub-products and processes for different users
Head of Digitalization & CRM Organizational Transformation
Fressnapf Tiernahrungs GmbH
- Analyzed and optimized the self-care portal in terms of channels, features, and user guidance, as well as the related interfaces and processes
- Analyzed and optimized the campaign landscape, focusing on channel and tracking optimization
- Analyzed the cost and performance drivers of the customer loyalty program and coordinated with Controlling and service providers
- Created a business case for top management
- Validated and prepared data in cooperation with external providers and market research institutes
- Developed a dashboard to represent the customer loyalty program, including independently developed KPIs
- Coordinated with design and implementation agencies as well as technical service providers
- Continuously analyzed and adjusted project development within Scrum
- Coordinated with Legal and created a data protection template for service providers and the use of customer data
Sales Director EMEA Marketing & Sales DACH
Dassault Systèmes / Exalead
- Managed all CRM and direct marketing activities in the DACH region (BTL and ATL)
- Supported the implementation of Market and Customer Insights in international projects
- Implemented changes in data protection regulations in campaign and customer data management
- Optimized the campaign landscape and conducted B2B campaigns
- Prepared local and global reports on Market and Customer Insights for top management
- Analyzed the competitive and market situation
- Designed and optimized a Europe-wide tracking and response system based on Salesforce
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Banking and Finance, Retail, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Project Management, Product Development, Marketing, Strategy, and Business Intelligence.
Summary
I have over ten years of experience in project management and management consulting. In my roles, I have played a key part in shaping online strategies, CRM concepts, and market-oriented transformation processes. My focus has always been on optimizing business processes, interfaces, and data landscapes to create lasting value.
My main areas of expertise include consulting, designing, and implementing processes across various industries, such as mobile communications, IT project portfolio management, and marketing. With solid knowledge of UX, customer journeys, and data protection projects, I help transform business models efficiently and strengthen customer relationships.
Skills
Online Marketing & Sales
Mobile Communications & Online Product Management
It Implementation (Workshops, Requirements, It Design)
It Implementation Project Management & Web Frontend Development
Customer Relationship Management (Crm)
Market And Customer Analysis (Segmentation)
Strategic And Operational Marketing
Channel & Partner Marketing
Telecommunications
Information Technology & Online
Retail (Branch And Franchise Systems)
Banking & Insurance
Bi & Analytics: Cognos Bmi Reporting, Cubus Outperform
Microsoft: Office (Word, Excel (Including Pivot/Powerpivot), Powerpoint, Outlook, Project, Visio), Microsoft Windows
Web: Google Analytics, Google Tag Manager, Webtrekk, Tagman, All Common Browsers
Adobe: Photoshop, Indesign
Salesforce Crm (Especially Sales Cloud), Microsoft Dynamics
Customer-Specific Backend Systems (E.G. Cdrator)
Languages
Education
Hochschule Mittweida (University of Applied Sciences)
Marketing, PR and Communications Management · Mittweida, Germany
Ludwig-Maximilians-Universität Munich (LMU)
Diploma in Economics, focus on Marketing, Organization, and Leadership · Economics · Munich, Germany
Certifications & licenses
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Michael is based in Munich, Germany.
Michael speaks the following languages: German (Native), English (Advanced).
Michael has at least 13 years of experience. During this time, Michael has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 10 months. Note that Michael may not have shared all experience and actually has more experience.
Based on recent experience, Michael would be well-suited for roles such as: Senior Project Management, RAITT Migration Project Consultant, Project Management for Prepaid Mobile Communications Creation (Account Management).
Michael's most recent position is Senior Project Management at Telefónica Germany GmbH & Co. OHG.
In recent years, Michael has worked for Telefónica Germany GmbH & Co. OHG.
Michael is most experienced in industries like Telecommunication, Banking and Finance, and Retail. Michael also has some experience in Information Technology.
Michael is most experienced in business areas like Information Technology, Project Management, and Product Development. Michael also has some experience in Marketing, Strategy, and Business Intelligence.
Michael has recently worked in industries like Telecommunication.
Michael has recently worked in business areas like Information Technology, Product Development, and Project Management.
Michael holds a Bachelor in Marketing, PR and Communications Management from Hochschule Mittweida (University of Applied Sciences) and a Bachelor in Economics from Ludwig-Maximilians-Universität Munich (LMU).
Michael has 2 certificates. These include: Salesforce Administrator and Scrum Certified Scrum Master.
Michael is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 30 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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