Michael Appel - Independent Business Consultant

Q: Where is Michael based?

Michael is based in Munich, Germany .

Q: What languages does Michael speak?

Michael speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Michael have?

Michael has at least 13 years of experience. During this time, Michael has worked in at least 7 different roles and for 5 different companies . The average length of individual experience is 2 years and 10 months . Note that Michael may not have shared all experience and actually has more experience.

Q: What is Michael's latest experience?

Michael's most recent position is Senior Project Management at Telefónica Germany GmbH & Co. OHG .

Q: What companies has Michael worked for in recent years?

In recent years, Michael has worked for Telefónica Germany GmbH & Co. OHG .

Q: Which industries is Michael most experienced in?

Michael is most experienced in industries like Telecommunication , Banking and Finance , and Retail . Michael also has some experience in Information Technology .

Q: Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Information Technology , Project Management , and Product Development . Michael also has some experience in Marketing , Strategy , and Business Intelligence .

Q: Which industries has Michael worked in recently?

Michael has recently worked in industries like Telecommunication .

Q: Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Information Technology , Product Development , and Project Management .

Recommended expert

Munich, Germany

Check rate

Experience

Jun 2025 - Dec 2025

7 months

Senior Project Management

Telefónica Germany GmbH & Co. OHG

Project management of a simplification project to reduce effort for an IT transformation project
Stakeholder management and preparation of decision papers for top management
Scoping and PI planning across multiple delivery streams
Planning requirements for the transformation project
Creation of partner and customer journeys for structured end-to-end collection of requirements
Development of suitable tracking methods for project progress
Coordination with IT service providers and transformation project committees

Jun 2021 - Jun 2025

4 years 1 month

Consultant Migration Project RAITT

Telefónica Germany GmbH & Co. OHG

Consolidation of six brands (Fonic, Fonic Mobile, netzclub, MSD PP, Einfachprepaid, Novamobil) across multiple backends for migration to a new IT stack
Development of business concepts to secure profitability and prevent churn while cleaning up the customer base and standardizing product structures
Business single point of contact for an international IT service provider on product structures, brands, customer segments, and IT structures in legacy and target systems
Development of concepts for business continuity and customer touchpoints in legacy systems
EPIC ownership RAITT B2P Customer Data Model

Jan 2018 - Dec 2020

3 years

Project Management Creative Prepaid Mobile Communications (Account Management)

Netzfrequenz GmbH & Avenga GmbH

Consulting for online shops (o2 Prepaid)
Consulting on Digital Asset Management
UX and customer journey consulting
Additional projects for agency clients

Jan 2016 - Jun 2024

8 years 6 months

Business and Product Owner / Portal and App Management / Subproject Lead

Telefónica Germany GmbH & Co. OHG

Concept development, planning, and execution of measures to achieve financial and other KPIs, with responsibility for a seven-figure budget incl. allocation planning, tracking, and billing
Design and implementation of innovative partner models (affiliate models with cashback, customer referral) from business case through legal requirements to go-live, marketing, and operations
Concept development and implementation of mobile communications portfolios based on detailed customer base analyses
Planning and execution of strategic and operational communication and CRM measures
Management of IT service providers/agencies (Kanban and project) and technical creation as well as requirements engineering for portal and app
Concept development and implementation of notification concepts, push features, GDPR-compliant functions, and security layers
Ongoing analysis of portals and apps to identify further development and revenue potential
Backlog creation for agile requirements in the SCRUM and SR context as well as stakeholder management with DDC, Controlling, CRM, Data Security, Legal, Marketing, IT, PR, Regulatory, Sales, Customer Service
Subproject management of regulatory projects (EECC, TKG amendments, GDPR, GffV, Transparency Regulation, Roaming Regulation), including review of regulatory requirements, derivation of business and IT needs, requirements management, and solution design

Jan 2013 - Dec 2014

2 years

Head of IT Project Portfolio Management

GRZ IT AG

Implementation of IT project portfolio management software for all Austrian Raiffeisen and cooperative banks
Preparation, planning, concept development, and execution of workshops for the structured collection of specific business process requirements
Creation of BRD documents with detailed description of the implementation design
Testing and reporting of subproducts and processes for different users

Jan 2013 - Dec 2013

1 year

Head of Digitalization & CRM Organizational Transformation

Fressnapf Tiernahrungs GmbH

Analysis and optimization of the self-care portal in terms of channels, functions, and user guidance, as well as the related interfaces and processes
Analysis and optimization of the campaign landscape with a focus on channel and tracking optimization
Analysis of cost and performance drivers of the loyalty program and alignment with controlling and service providers
Preparation of a business case for top management
Data validation and preparation in cooperation with external providers and market research institutes
Development of a dashboard to map the loyalty program with independently developed KPIs
Coordination with design and implementation agencies as well as technical service providers
Ongoing analysis and adjustment of project development in Scrum
Coordination with Legal and creation of a data privacy template for service providers and the use of customer data

Jan 2012 - Dec 2012

1 year

Sales Director EMEA Marketing & Sales DACH

Dassault Systèmes / Exalead

Project lead for all CRM and direct marketing activities in the DACH region (BTL and ATL)
Support in turning market and customer insights into international projects
Implementation of data protection law changes in campaign and customer data management
Optimization of the campaign landscape and execution of B2B campaigns
Preparation of local and global reports on market and customer insights for top management
Analysis of the competitive and market situation
Design and optimization of a Europe-wide tracking and response system based on Salesforce

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Telecommunication, Banking and Finance, Retail, and Information Technology.

Telecommunication

Banking and Finance

Retail

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Project Management, Product Development, Marketing, Strategy, and Business Intelligence.

Information Technology

Project Management

Product Development

Marketing

Strategy

Business Intelligence

Summary

I have more than ten years of experience in project management and business consulting. In my roles, I have played a key part in shaping online strategies, CRM concepts, and market-oriented transformation processes. My focus has always been on improving business processes, interfaces, and data landscapes to create lasting value.

My main areas are consulting, concept development, and implementation of processes in various industries, such as mobile communications, IT project portfolio management, and marketing. With solid knowledge in UX, customer journey, and data protection projects, I help transform business models efficiently and strengthen customer relationships.

Skills

Online Marketing & Sales
Mobile Communications & Online Product Management
It Implementation (Workshops, Requirements, It Design)
Project Management It Implementation & Web Frontend Development
Customer Relationship Management (Crm)
Market And Customer Analysis (Segmentation)
Strategic And Operational Marketing
Channel & Partner Marketing
Telecommunications
Information Technology & Online
Retail (Branch And Franchise Systems)
Banking & Insurance
Bi & Analytics: Cognos Bmi Reporting, Cubus Outperform
Microsoft: Office (Word, Excel (Incl. Pivot/ Powerpivot), Powerpoint, Outlook, Project, Visio), Microsoft Windows
Web: Google Analytics, Google Tag Manager, Webtrekk, Tagman, All Common Browsers
Adobe: Photoshop, Indesign
Salesforce Crm (Especially Salescloud), Microsoft Dynamics
Custom Backend Systems (E.G. Cdrator)

Languages

German

Native

English

Advanced

Education

Mittweida University of Applied Sciences

Marketing, PR and Communications Management · Mittweida, Germany

Ludwig Maximilian University of Munich (LMU)

Diploma program in Economics, focus on Marketing, Organization and Leadership · Economics · Munich, Germany

Certifications & licenses

Salesforce Administrator

Scrum Certified Scrum Master

Statistics

Experience

Total positions 7

Experience in Telecommunication 10 y

Avg length 2 y 10 m

Longest experience 8 y 5 m

Expertise

Recent roles Senior Project Management, Consultant Migration Project RAITT, Project Management Creative Prepaid Mobile Communications (Account Management)

Main industries Telecommunication, Banking and Finance, Retail

Main business areas Information Technology, Project Management, Product Development

Qualifications

Highest degree Bachelor

Certifications earned 2

Profile

Created

November 2022

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Michael based?

Michael is based in Munich, Germany.

What languages does Michael speak?

Michael speaks the following languages: German (Native), English (Advanced).

How many years of experience does Michael have?

Michael has at least 13 years of experience. During this time, Michael has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 10 months. Note that Michael may not have shared all experience and actually has more experience.

What roles would Michael be best suited for?

Based on recent experience, Michael would be well-suited for roles such as: Senior Project Management, Consultant Migration Project RAITT, Project Management Creative Prepaid Mobile Communications (Account Management).

What is Michael's latest experience?

Michael's most recent position is Senior Project Management at Telefónica Germany GmbH & Co. OHG.

What companies has Michael worked for in recent years?

In recent years, Michael has worked for Telefónica Germany GmbH & Co. OHG.

Which industries is Michael most experienced in?

Michael is most experienced in industries like Telecommunication, Banking and Finance, and Retail. Michael also has some experience in Information Technology.

Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Information Technology, Project Management, and Product Development. Michael also has some experience in Marketing, Strategy, and Business Intelligence.

Which industries has Michael worked in recently?

Michael has recently worked in industries like Telecommunication.

Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Information Technology, Product Development, and Project Management.

What is Michael's education?

Michael holds a Bachelor in Marketing, PR and Communications Management from Mittweida University of Applied Sciences and a Bachelor in Economics from Ludwig Maximilian University of Munich (LMU).

Does Michael have any certificates?

Michael has 2 certificates. These include: Salesforce Administrator and Scrum Certified Scrum Master.

What is the availability of Michael?

Michael will be available full-time from August 2026.

What is the rate of Michael?

Michael's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.