Michael A.-Self-Employed Business Consultant

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Experience
Senior Project Management
Telefónica Germany GmbH & Co. OHG
- Project management for a simplification project to reduce effort for an IT transformation project
- Stakeholder management and preparation of decision documents for senior management
- Scoping and PI planning across multiple delivery streams
- Planning requirements for the transformation project
- Creating partner and customer journeys to capture requirements in a structured, end-to-end way
- Designing suitable tracking methods for project progress
- Coordination with IT service providers and transformation project committees
RAITT Migration Project Consultant
Telefónica Germany GmbH & Co. OHG
- Consolidation of six brands (Fonic, Fonic Mobile, netzclub, MSD PP, Einfachprepaid, Novamobil) across multiple backends for migration to a new IT stack
- Developing business concepts to safeguard profitability and prevent churn while cleaning up the customer base and standardizing product structures
- Business single point of contact for an international IT service provider on product structures, brands, customer segments, and IT structures in Legacy and Target
- Developing concepts for business continuity and customer touchpoints in Legacy
- EPIC Ownership RAITT B2P Customer Data Model
Project Management, Prepaid Mobile Campaign Creation (Account Management)
Netzfrequenz GmbH & Avenga GmbH
- Consulting on online shops (o2 Prepaid)
- Consulting on digital asset management
- UX and customer journey consulting
- Additional projects for agency clients
Business and Product Owner / Portal and App Management / Subproject Lead
Telefónica Germany GmbH & Co. OHG
- Designing, planning and implementing measures to achieve financial and other KPIs, with responsibility for a seven-figure budget, including allocation planning, tracking and reconciliation
- Designing and implementing innovative partner models (affiliate models with cashback and customer referrals), from business case and legal requirements through to go-live, marketing and operations
- Designing and implementing mobile portfolios based on detailed customer base analyses
- Planning and carrying out strategic and operational communications and CRM activities
- Managing IT service providers/agencies (Kanban and project-based) and preparing business documentation and requirements engineering for the portal and app
- Designing and implementing notification concepts, push features, GDPR-compliant features and security layers
- Ongoing analysis of portals and apps to identify opportunities for development and revenue growth
- Creating backlogs for agile requirements in SCRUM and SR contexts, and stakeholder management with DDC, Controlling, CRM, Data Security, Legal, Marketing, IT, PR, Regulatory, Sales, Customer Service
- Subproject lead for regulatory projects (EECC, TKG amendments, DSGVO, GffV, Transparency Regulation, Roaming Regulation), including review of regulatory requirements, identification of business and IT needs, requirements management and solution design
Head of IT Project Portfolio Management
GRZ IT AG
- Implemented IT project portfolio management software for all Austrian Raiffeisen and cooperative banks
- Prepared, planned, designed and delivered workshops to systematically capture specific business process requirements
- Created BRD documents with detailed descriptions of the implementation design
- Tested and reported on sub-products and processes for different users
Head of Digitalization & CRM Organizational Transformation
Fressnapf Tiernahrungs GmbH
- Analysis and optimization of the self-care portal in terms of channels, features and user experience, as well as the related interfaces and processes
- Analysis and optimization of the campaign landscape, with a focus on channel and tracking optimization
- Analysis of the cost and performance drivers of the customer loyalty program and coordination with Controlling and service providers
- Preparation of a business case for top management
- Data validation and preparation in collaboration with external providers and market research institutes
- Development of a dashboard to show the customer loyalty program, using KPIs developed independently
- Coordination with design and implementation agencies, as well as technical service providers
- Ongoing analysis and adjustment of project progress using Scrum
- Coordination with Legal and preparation of a data protection template for service providers and the use of customer data
Sales Director EMEA Marketing & Sales DACH
Dassault Systèmes / Exalead
- Project management for all CRM and direct marketing activities in the DACH region (BTL and ATL)
- Support with implementing Market- and Customer-Insights in international projects
- Implementation of changes to data protection laws in campaign and customer data management
- Optimization of the campaign landscape and execution of B2B campaigns
- Preparation of local and global reports on Market- and Customer-Insights for top management
- Analysis of the competitive and market situation
- Design and optimization of a Europe-wide tracking and response system based on Salesforce
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Banking and Finance, Retail, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Project Management, Product Development, Marketing, Strategy, and Business Intelligence.
Summary
I have over ten years of experience in project management and business consulting. In my roles, I have played a key part in developing online strategies, CRM concepts and market-focused transformation processes. My focus has always been on optimizing business processes, interfaces and data landscapes to create lasting value.
My areas of focus include consulting, designing and implementing processes across various industries, such as mobile communications, IT project portfolio management and marketing. With strong knowledge of UX, customer journeys and data protection projects, I help transform business models efficiently and strengthen customer relationships.
Skills
Online Marketing & Sales
Mobile & Online Product Management
It Implementation (Workshops, Requirements, It Design)
It Implementation Project Management & Web Frontend Development
Customer Relationship Management (Crm)
Market And Customer Analysis (Segmentation)
Strategic And Operational Marketing
Channel & Partner Marketing
Telecommunications
Information Technology & Online
Retail (Store And Franchise Systems)
Banking & Insurance
Bi & Analytics: Cognos Bmi Reporting, Cubus Outperform
Microsoft: Office (Word, Excel (Including Pivot/ Powerpivot), Powerpoint, Outlook, Project, Visio), Microsoft Windows
Web: Google Analytics, Google Tag Manager, Webtrekk, Tagman, All Common Browsers
Adobe: Photoshop, Indesign
Salesforce Crm (Especially Salescloud), Microsoft Dynamics
Custom Backend Systems (E.G. Cdrator)
Languages
Education
Hochschule Mittweida (FH)
Marketing, PR and Communications Management · Mittweida, Germany
Ludwig-Maximilians-Universität München (LMU)
Diploma Program in Economics, focus on Marketing, Organization and Leadership · Economics · Munich, Germany
Certifications & licenses
Statistics
Experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Michael is based in Munich, Germany.
Michael speaks the following languages: German (Native), English (Advanced).
Michael has at least 13 years of experience. During this time, Michael has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 10 months. Note that Michael may not have shared all experience and actually has more experience.
Based on recent experience, Michael would be well-suited for roles such as: Senior Project Management, RAITT Migration Project Consultant, Project Management, Prepaid Mobile Campaign Creation (Account Management).
Michael's most recent position is Senior Project Management at Telefónica Germany GmbH & Co. OHG.
In recent years, Michael has worked for Telefónica Germany GmbH & Co. OHG.
Michael is most experienced in industries like Telecommunication, Banking and Finance, and Retail. Michael also has some experience in Information Technology.
Michael is most experienced in business areas like Information Technology, Project Management, and Product Development. Michael also has some experience in Marketing, Strategy, and Business Intelligence.
Michael has recently worked in industries like Telecommunication.
Michael has recently worked in business areas like Information Technology, Product Development, and Project Management.
Michael holds a Bachelor in Marketing, PR and Communications Management from Hochschule Mittweida (FH) and a Bachelor in Economics from Ludwig-Maximilians-Universität München (LMU).
Michael has 2 certificates. These include: Salesforce Administrator and Scrum Certified Scrum Master.
Michael is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 15 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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