Michael A.-Independent Management Consultant

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Experience
Senior Project Management
Telefónica Germany GmbH & Co. OHG
- Project management of a simplification project to reduce effort for an IT transformation project
- Stakeholder management and preparation of decision papers for top management
- Scoping and PI planning across multiple delivery streams
- Planning requirements for the transformation project
- Creating partner and customer journeys for structured end-to-end capture of requirements
- Designing suitable tracking methods for project progress
- Coordination with IT service providers and transformation project committees
Consultant Migration Project RAITT
Telefónica Germany GmbH & Co. OHG
- Consolidation of six brands (Fonic, Fonic Mobile, netzclub, MSD PP, Einfachprepaid, Novamobil) across several backends for migration to a new IT stack
- Development of business concepts to secure profitability and avoid churn while cleaning up the customer base and standardizing product structures
- Business single point of contact for an international IT service provider on product structures, brands, customer segments, and IT structures in legacy and target systems
- Development of concepts for business continuity and customer touchpoints in legacy systems
- EPIC ownership RAITT B2P Customer Data Model
Project Management Creative Prepaid Telecom (Account Management)
Netzfrequenz GmbH & Avenga GmbH
- Consulting for online shops (o2 Prepaid)
- Consulting on Digital Asset Management
- UX and customer journey consulting
- Additional projects for agency clients
Business and Product Owner / Portal and App Management / Subproject Lead
Telefónica Germany GmbH & Co. OHG
- Design, planning, and execution of measures to achieve financial and other KPIs with responsibility for a seven-figure budget including allocation planning, tracking, and billing
- Design and implementation of innovative partner models (affiliate models with cashback, customer acquisition) from business case and legal requirements to go-live, marketing, and operations
- Design and implementation of mobile product portfolios based on detailed customer base analyses
- Planning and execution of strategic and operational communication and CRM measures
- Management of IT service providers/agencies (Kanban and project) and professional creation as well as requirements engineering for portal and app
- Design and implementation of notification concepts, push features, GDPR-compliant features, and security layers
- Ongoing analysis of portals and apps to identify further development and revenue potential
- Creation of backlogs for agile requirements in SCRUM and SR context as well as stakeholder management with DDC, controlling, CRM, data security, legal, marketing, IT, PR, regulatory, sales, and customer service
- Subproject lead for regulatory projects (EECC, TKG amendments, GDPR, GffV, transparency regulation, roaming regulation) including review of regulatory requirements, derivation of business and IT needs, requirements management, and solution design
Head of IT Project Portfolio Management
GRZ IT AG
- Implementation of IT project portfolio management software for all Austrian Raiffeisen and cooperative banks
- Preparation, planning, design, and facilitation of workshops for the structured capture of specific business process requirements
- Creation of BRD documents with detailed descriptions of the implementation design
- Testing and reporting of sub-products and processes for different users
Head of Digitalization & CRM Organization Transformation
Fressnapf Tiernahrungs GmbH
- Analysis and optimization of the self-service portal in terms of channels, features, and user guidance, as well as the related interfaces and processes
- Analysis and optimization of the campaign landscape with a focus on channel and tracking optimization
- Analysis of cost and performance drivers of the loyalty program and alignment with Controlling and service providers
- Preparation of a business case for top management
- Data validation and preparation in cooperation with external providers and market research institutes
- Development of a dashboard to map the loyalty program with KPIs developed independently
- Coordination with design and implementation agencies as well as technical service providers
- Ongoing analysis and adjustment of project development in Scrum
- Coordination with Legal and creation of a data protection template for service providers and the use of customer data
Sales Director EMEA Marketing & Sales DACH
Dassault Systèmes / Exalead
- Project management for all CRM and direct marketing activities in the DACH region (BTL and ATL)
- Support in translating market and customer insights into international projects
- Implementation of data protection law changes in campaign and customer data management
- Optimization of the campaign landscape and execution of B2B campaigns
- Preparation of local and global reports on market and customer insights for top management
- Analysis of the competitive and market situation
- Design and optimization of a Europe-wide tracking and response system based on Salesforce
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Banking and Finance, Retail, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Project Management, Product Development, Marketing, Strategy, and Business Intelligence.
Summary
I have over ten years of experience in project management and management consulting. In my roles, I have played a key part in shaping online strategies, CRM concepts, and market-driven transformation processes. My focus has always been on improving business processes, interfaces, and data landscapes to create lasting value.
My main areas are consulting, design, and implementation of processes in various industries, for example in telecom, IT project portfolio management, and marketing. With solid knowledge in UX, customer journey, and data protection projects, I help transform business models efficiently and strengthen customer relationships.
Skills
Online Marketing & Sales
Product Management Telecom & Online
It Implementation (Workshops, Requirements, It Design)
Project Management It Implementation & Web Frontend Development
Customer Relationship Management (Crm)
Market And Customer Analysis (Segmentation)
Strategic And Operational Marketing
Channel & Partner Marketing
Telecommunications
Information Technology & Online
Retail (Branch And Franchise Systems)
Banking & Insurance
Bi & Analytics: Cognos Bmi Reporting, Cubus Outperform
Microsoft: Office (Word, Excel (Incl. Pivot/Powerpivot), Powerpoint, Outlook, Project, Visio), Microsoft Windows
Web: Google Analytics, Google Tag Manager, Webtrekk, Tagman, All Common Browsers
Adobe: Photoshop, Indesign
Salesforce Crm (Especially Sales Cloud), Microsoft Dynamics
Custom Backend Systems (E.G. Cdrator)
Languages
Education
Hochschule Mittweida (University of Applied Sciences)
Marketing, PR and Communications Management · Mittweida, Germany
Ludwig Maximilian University of Munich (LMU)
Degree program in Economics, focus on Marketing, Organization and Leadership · Economics · Munich, Germany
Certifications & licenses
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Michael is based in Munich, Germany.
Michael speaks the following languages: German (Native), English (Advanced).
Michael has at least 13 years of experience. During this time, Michael has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 10 months. Note that Michael may not have shared all experience and actually has more experience.
Based on recent experience, Michael would be well-suited for roles such as: Senior Project Management, Consultant Migration Project RAITT, Project Management Creative Prepaid Telecom (Account Management).
Michael's most recent position is Senior Project Management at Telefónica Germany GmbH & Co. OHG.
In recent years, Michael has worked for Telefónica Germany GmbH & Co. OHG.
Michael is most experienced in industries like Telecommunication, Banking and Finance, and Retail. Michael also has some experience in Information Technology.
Michael is most experienced in business areas like Information Technology, Project Management, and Product Development. Michael also has some experience in Marketing, Strategy, and Business Intelligence.
Michael has recently worked in industries like Telecommunication.
Michael has recently worked in business areas like Information Technology, Product Development, and Project Management.
Michael holds a Bachelor in Marketing, PR and Communications Management from Hochschule Mittweida (University of Applied Sciences) and a Bachelor in Economics from Ludwig Maximilian University of Munich (LMU).
Michael has 2 certificates. These include: Salesforce Administrator and Scrum Certified Scrum Master.
Michael is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 9 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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