Michael Appel - Independent Management Consultant

Q: Where is Michael based?

Michael is based in Munich, Germany .

Q: What languages does Michael speak?

Michael speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Michael have?

Michael has at least 13 years of experience. During this time, Michael has worked in at least 7 different roles and for 5 different companies . The average length of individual experience is 2 years and 10 months . Note that Michael may not have shared all experience and actually has more experience.

Q: What is Michael's latest experience?

Michael's most recent position is Senior Project Manager at Telefónica Germany GmbH & Co. OHG .

Q: What companies has Michael worked for in recent years?

In recent years, Michael has worked for Telefónica Germany GmbH & Co. OHG .

Q: Which industries is Michael most experienced in?

Michael is most experienced in industries like Telecommunication , Banking and Finance , and Retail . Michael also has some experience in Information Technology .

Q: Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Information Technology , Project Management , and Product Development . Michael also has some experience in Marketing , Strategy , and Business Intelligence .

Q: Which industries has Michael worked in recently?

Michael has recently worked in industries like Telecommunication .

Q: Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Information Technology , Product Development , and Project Management .

Recommended expert

Munich, Germany

Experience

Jun 2025 - Dec 2025

7 months

Senior Project Manager

Telefónica Germany GmbH & Co. OHG

Project management for a simplification project to reduce effort in an IT transformation project
Stakeholder management and creation of decision templates for top management
Scoping and PI planning across multiple delivery streams
Planning requirements for the transformation project
Creating partner and customer journeys for structured end-to-end capture of requirements
Designing suitable tracking methods for project progress
Coordinating with IT service providers and transformation project committees

Jun 2021 - Jun 2025

4 years 1 month

RAITT Migration Project Consultant

Telefónica Germany GmbH & Co. OHG

Consolidation of six brands (Fonic, Fonic Mobile, netzclub, MSD PP, Einfachprepaid, Novamobil) across multiple backends to migrate to a new IT stack
Development of technical concepts to secure profitability and prevent churn while cleaning up the customer base and standardizing product structures
Business single point of contact for an international IT service provider on product structures, brands, customer segments, and IT structures in legacy and target
Developing concepts for business continuity and customer touchpoints in the legacy system
EPIC ownership of RAITT B2P customer data model

Jan 2018 - Dec 2020

3 years

Prepaid Mobile Creation Project Manager (Account Management)

Netzfrequenz GmbH & Avenga GmbH

Consulting on online shops (o2 Prepaid)
Advising on digital asset management
UX and customer journey consulting
Other projects for agency clients

Jan 2016 - Jun 2024

8 years 6 months

Business and Product Owner / Portal and App Management / Sub-project Lead

Telefónica Germany GmbH & Co. OHG

Design, planning and execution of initiatives to achieve financial and other KPIs with responsibility for a seven-figure budget including allocation planning, tracking and billing
Design and implementation of innovative partner models (affiliate models with cashback, customer acquisition) from business case and legal requirements to go-live, marketing and operation
Design and implementation of mobile portfolios based on detailed customer base analyses
Planning and execution of strategic and operational communications and CRM measures
Management of IT service providers/agencies (Kanban and project) and technical development as well as requirements engineering for portal and app
Design and implementation of notification concepts, push functions, GDPR-compliant features and security layers
Continuous analysis of portals and apps to identify development and revenue potential
Backlog creation for agile requirements in SCRUM and SR contexts as well as stakeholder management with DDC, controlling, CRM, data security, legal, marketing, IT, PR, regulatory, sales, customer service
Sub-project lead for regulatory projects (EECC, TKG amendments, GDPR, GffV, Transparency Regulation, Roaming Regulation) including review of regulatory requirements, deriving business and IT needs, requirements management and solution design

Jan 2013 - Dec 2014

2 years

Head of IT Project Portfolio Management

GRZ IT AG

Implementation of an IT project portfolio management software for all Austrian Raiffeisen and cooperative banks
Preparation, planning, design and execution of workshops for structured capture of specific business process requirements
Creation of BRD documents with detailed description of the implementation design
Testing and reporting of sub-products and processes for different users

Jan 2013 - Dec 2013

1 year

Head of Digitization & CRM Organization Transformation

Fressnapf Tiernahrungs GmbH

Analysis and optimization of the self-care portal regarding channels, features, user guidance, and the related interfaces and processes
Analysis and optimization of the campaign landscape with focus on channel and tracking optimization
Cost and performance driver analysis of the customer loyalty program and coordination with controlling and service providers
Development of a business case for top management
Data validation and preparation in collaboration with external providers and market research institutes
Development of a dashboard to map the customer loyalty program with self-developed KPIs
Coordination with design and implementation agencies as well as technical service providers
Ongoing analysis and adjustment of project development in Scrum
Coordination with legal and creation of a data privacy template for service providers and use of customer data

Jan 2012 - Dec 2012

1 year

Sales Director EMEA Marketing & Sales DACH

Dassault Systèmes / Exalead

Project management for all CRM and direct marketing activities in the DACH region (BTL and ATL)
Support for the implementation of market and customer insights in international projects
Implementation of data protection regulations in campaign and customer data management
Optimization of the campaign landscape and execution of B2B campaigns
Preparation of local and global reports on market and customer insights for top management
Analysis of the competitive and market situation
Design and optimization of a Europe-wide tracking and response system based on Salesforce

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Telecommunication, Banking and Finance, Retail, and Information Technology.

Telecommunication

Banking and Finance

Retail

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Project Management, Product Development, Marketing, Strategy, and Business Intelligence.

Information Technology

Project Management

Product Development

Marketing

Strategy

Business Intelligence

Summary

I have over ten years of experience in project management and management consulting. In my roles, I have helped shape online strategies, CRM concepts and market-driven transformation processes. My focus has always been on optimizing business processes, interfaces and data landscapes to create sustainable value.

My main areas are consulting, design and implementation of processes in various industries, such as mobile communications, IT project portfolio management and marketing. With solid knowledge in UX, customer journey and data protection projects, I contribute to transforming business models efficiently and strengthening customer relationships.

Skills

Online Marketing & Sales
Product Management Mobile & Online
It Implementation (Workshops, Requirements, It Design)
Project Management It Implementation & Web Front-end Development
Customer Relationship Management (Crm)
Market And Customer Analysis (Segmentation)
Strategic And Operational Marketing
Channel & Partner Marketing
Telecommunications
Information Technology & Online
Retail (Branch And Franchise Systems)
Banks & Insurance
Bi & Analytics: Cognos Bmi Reporting, Cubus Outperform
Microsoft: Office (Word, Excel (Incl. Pivot/powerpivot), Powerpoint, Outlook, Project, Visio), Microsoft Windows
Web: Google Analytics, Google Tag Manager, Webtrekk, Tagman, All Common Browsers
Adobe: Photoshop, Indesign
Salesforce Crm (Esp. Salescloud), Microsoft Dynamics
Custom Backend Systems (E.g., Cdrator)

Languages

German

Native

English

Advanced

Education

Mittweida University of Applied Sciences (FH)

Marketing, PR and Communication Management · Mittweida, Germany

Ludwig Maximilian University of Munich (LMU)

Diploma in Economics, focus on Marketing, Organization and Leadership · Economics · Munich, Germany

Certifications & licenses

Salesforce Administrator

Scrum Certified Scrum Master

Statistics

Experience

Total positions 7

Experience in Telecommunication 10 y

Avg length 2 y 10 m

Longest experience 8 y 5 m

Expertise

Recent roles Senior Project Manager, RAITT Migration Project Consultant, Prepaid Mobile Creation Project Manager (Account Management)

Main industries Telecommunication, Banking and Finance, Retail

Main business areas Information Technology, Project Management, Product Development

Qualifications

Highest degree Bachelor

Certifications earned 2

Profile

Created

November 2022

Last Update

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Michael based?

Michael is based in Munich, Germany.

What languages does Michael speak?

Michael speaks the following languages: German (Native), English (Advanced).

How many years of experience does Michael have?

Michael has at least 13 years of experience. During this time, Michael has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 10 months. Note that Michael may not have shared all experience and actually has more experience.

What roles would Michael be best suited for?

Based on recent experience, Michael would be well-suited for roles such as: Senior Project Manager, RAITT Migration Project Consultant, Prepaid Mobile Creation Project Manager (Account Management).

What is Michael's latest experience?

Michael's most recent position is Senior Project Manager at Telefónica Germany GmbH & Co. OHG.

What companies has Michael worked for in recent years?

In recent years, Michael has worked for Telefónica Germany GmbH & Co. OHG.

Which industries is Michael most experienced in?

Michael is most experienced in industries like Telecommunication, Banking and Finance, and Retail. Michael also has some experience in Information Technology.

Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Information Technology, Project Management, and Product Development. Michael also has some experience in Marketing, Strategy, and Business Intelligence.

Which industries has Michael worked in recently?

Michael has recently worked in industries like Telecommunication.

Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Information Technology, Product Development, and Project Management.

What is Michael's education?

Michael holds a Bachelor in Marketing, PR and Communication Management from Mittweida University of Applied Sciences (FH) and a Bachelor in Economics from Ludwig Maximilian University of Munich (LMU).

Does Michael have any certificates?

Michael has 2 certificates. These include: Salesforce Administrator and Scrum Certified Scrum Master.

What is the availability of Michael?

Michael will be available full-time from April 2026.

What is the rate of Michael?

Michael's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.