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• Led strategic IT and process consulting projects, streamlined business processes, and aligned IT systems with business goals, resulting in a 20% improvement in organizational efficiency.
• Led international transformation projects using agile and traditional methods, managing a cross-functional team of more than 15 professionals and delivering solutions on time and within budget.
• Developed cloud-based ERP/CRM systems (Salesforce, Infor, Microsoft) for clients, ensuring seamless integration and reducing system downtime by 30%.
• Led large-scale change management initiatives, actively involving stakeholders at all levels and driving the successful rollout of innovative systems in global organizations.
• Led requirements analysis and the tender process for clients, identified cost-saving opportunities, and improved operational workflows.

• Project management of a simplification project to reduce effort for an IT transformation project
• Stakeholder management and preparation of decision papers for top management
• Scoping and PI planning across multiple delivery streams
• Planning requirements for the transformation project
• Creation of partner and customer journeys for structured end-to-end collection of requirements
• Development of suitable tracking methods for project progress
• Coordination with IT service providers and transformation project committees

• Designed and developed AI-powered document processing solutions using Python, OCR, NLP, and Large Language Models (LLMs) to automate extraction, validation, and classification of financial documents, reducing processing time by 75%.
• Built intelligent multi-stage workflow automation pipelines integrating AI services, machine learning models, and enterprise systems to streamline financial operations and improve data quality.
• Developed reusable AI-driven transformation frameworks capable of processing structured and unstructured document formats (XML, CSV, JSON, TXT, DAT) and normalizing them into unified business schemas.
• Designed and developed Python-based REST APIs and backend services supporting enterprise finance applications and high-volume data processing workloads.
• Built scalable data synchronization pipelines between Oracle CFIN and SQL databases, incorporating machine learning models for cash-flow forecasting and AP/AR anomaly detection.
• Architected and deployed Apache Airflow workflows to orchestrate AI-powered data pipelines, automating end-to-end processing from document ingestion through financial system integration.
• Led the migration of critical enterprise integrations from MuleSoft to Python-based services, improving maintainability, performance, and operational flexibility while preserving complete data integrity.
• Managed the full API lifecycle including solution design, implementation, documentation, deployment, monitoring, and production support for mission-critical financial systems.
• Collaborated directly with finance stakeholders to identify business challenges, define solution requirements, and deliver measurable operational improvements through automation and AI-driven workflows.
• Worked closely with cross-functional engineering and business teams to rapidly iterate on features, improve processes, and drive successful adoption of AI-enabled solutions.
• Provided technical leadership through architecture reviews, technology decisions, code reviews, and engineering best practices across integration and automation initiatives.
• Mentored developers, established coding standards, and contributed to improving software quality, maintainability, and delivery effectiveness across projects.
• Provided production support during critical month-end and quarter-close financial processes, performing root-cause analysis and implementing rapid fixes to ensure system reliability and data accuracy.

• End-to-end responsibility for the successful implementation and continuous optimization of Mediatool for strategic media planning (offline & online).
• Development and management of efficient onboarding, configuration, and support processes for international stakeholder teams.
• Leadership of API integrations to connect external systems (e.g., for result tracking and performance measurement).
• Advising departments on tool usage and development, including workshop design, training, and knowledge transfer.
• Establishment and maintenance of comprehensive PMO tracking for all tasks, milestones, and deliverables.
• Prioritization and documentation of requirements, change requests, and bugs in Jira, with transparent communication via Confluence.
• Systematic evaluation of user feedback to derive data-driven optimization measures.
• Responsibility for the monthly Mediatool communication newsletter, including content creation for users and leadership.

• Integrated data from various sources into the Datawarehouse using Microsoft SQL Server, ensuring data integrity and optimizing performance
• Developed and implemented multiple data visualization solutions in PowerBI, Excel, and Looker Studio, focusing on scalability and efficiency
• Managed close stakeholder relationships, ensuring consistent communication and understanding of data needs
• Conducted thorough requirement analysis to align with business objectives
• Led cross-functional teams to deliver data-driven projects on time

• Introduced a service management system
• Optimized processes
• Introduced an agile way of working
• Implemented and configured Atlassian Jira Service Management
• Prioritized features
• Coordinated with stakeholders and the business unit
• Managed the backlog and created user stories
• Managed the budget
• Coordinated a Scrum team
• Used Atlassian Jira and Confluence
• Used Microsoft Teams
• Worked with Scrum and Kanban

• Created product roadmaps from conception to launch
• Led the successful delivery of a cross-functional program valued at €3.5 million per year
• Managed and prioritized the product backlog
• Specified requirements from different stakeholders and led design discussions
• Led the exploration, refinement, design, development, and operation of the product using agile methods and drove the overall vision and direction
• Worked closely with delivery teams and cross-functional partners (Business units, Software Engineering, UX, Domain Management)
• Developed and executed risk assessment, prevention, and mitigation plans; identified, tracked, and resolved issues
• Established program governance to manage requirements in line with scope, time, schedule, cost, and business objectives
• Acted as single point of contact for internal organization, customer, and partner to foster collaboration and decision-making

Achievements:

• Increased online reach of knowledge and efficiency in CIC
• Rolled out Salesforce Central Knowledge Mgmt. in 30 BMW markets for Selfcare and Assisted Care
• Improved performance and individuality of knowledge through GenAI integration in self-care and assisted care
• Reduced call costs, shortened call durations, and decreased follow-ups, lowering operational costs
• Rolled out GenAI solution in 20 BMW markets for Selfcare and Assisted Care

Technology/Tooling: Salesforce Service Cloud, Experience Cloud, Knowledge Base, Einstein GPT, Mulesoft, Adobe Analytics, BMW GenAI Platform, Jira, Confluence, GitHub, Jenkins, AWS, CI/CD

• Worked with a UK based organisation offering a range of free sexual health services such as STI testing, treatment and contraception across the UK
• Created a Liferay DXP based customer facing portal (version 7.4) over Liferay Experience Cloud
• Designed and developed Liferay modules
• Managed Liferay Experience Cloud and release management
• Coordinated with different teams and helped other team members on Liferay challenges
• Engaged in discussions with business and stakeholders on expectations
• Implemented architectural best practices

• Translated complex operational requirements into scalable Salesforce configurations, automation flows and governance policies, ensuring clean and maintainable implementations
• Designed and optimised Flows to eliminate manual steps in key business processes, improving both performance and process compliance
• Managed user roles, permission sets and security settings for a multi-team Salesforce org; ensured data quality and system stability through structured governance practices
• Supported Marketing Cloud integrations and campaign automation workflows, collaborating with business teams on data-driven audience segmentation
• Coordinated release management and deployment activities with development teams, contributing to structured change control processes

• Configure and customize Salesforce Marketing Cloud, Braze, and Data Cloud to meet client-specific requirements, ensuring seamless deployment and scalability
• Develop and maintain custom APIs, automation workflows, SQL queries, Liquid Script, AMP script, and SSJS scripts for data processing, personalization, and dynamic content
• Design and implement multi-channel campaigns and customer journeys across email, SMS, push notifications, and in-app messaging
• Build and maintain integrations with CRM systems, analytics platforms, data warehouses, and third-party tools using REST/SOAP APIs and connectors
• Develop data models, ETL processes, and pipelines to synchronize data across systems, enabling a unified customer view and real-time engagement
• Optimize platform performance by implementing error handling, logging, and monitoring mechanisms
• Provide development support for campaign setup, deployment, and monitoring
• Optimize customer journeys and automation workflows using Journey Builder, Audience Builder, and Automation Studio
• Conduct A/B testing, performance analysis, and reporting to enhance campaign effectiveness and ensure maximum ROI
• Design and maintain data extensions, segmentation strategies, and audience targeting rules for effective customer communication
• Leverage Data Cloud capabilities to unify customer profiles, enable predictive analytics, and personalize customer interactions
• Act as a technical SME, providing support for complex issues related to platform configuration, integrations, and campaign execution
• Troubleshoot API integrations, scripting errors, automation failures, and data synchronization issues
• Collaborate with vendors and internal teams to resolve critical issues and deploy fixes
• Establish development standards, reusable templates, and best practices to ensure consistency and scalability
• Document technical designs, workflows, configurations, and troubleshooting guides
• Conduct training sessions and knowledge transfers to empower internal teams and clients
• Develop custom dashboards and performance reports to track campaign metrics and data trends
• Stay updated with Salesforce Marketing Cloud, Braze, and Data Cloud releases and industry trends
• Evaluate and implement new tools and AI-powered solutions for predictive analytics, segmentation, and personalization

• Requirements engineering and technical specifications
• System architecture consulting
• Designing the customer journey
• Defining APIs and integrating data
• Leading the development team/delivery unit
• Customer portal and customer app
• Partner management and field service app

• Implemented Service Tickets functionality for the HOLAWAL Partner Portal, taking full ownership of the epic from architectural design to delivery
• Conducted stakeholder meetings, defined solution approach, and developed a reusable dynamic LWC component that enables configurable flow creation through JavaScript file settings
• Implemented the IP-VPN workflow as a new business product and managed its end-to-end delivery using Salesforce Communication Cloud
• Designed and developed a customer-facing quoting mechanism enabling external customers to view and accept quotes seamlessly
• Localized and enhanced the customer portal by implementing Dutch translations, improving usability and engagement for a major Dutch client
• Designed a quote request submission flow for the customer portal using Balsamiq wireframing tool, ensuring all required details were captured upfront
• Developed an order form flow using Lightning Web Components to capture products, linked services, and service locations
• Configured Salesforce Industries CPQ by modifying existing products, adding new attributes, and implementing validations to enhance product customization and accuracy
• Implemented Apex mocking using the FFLIB library to build efficient, maintainable, and high-coverage test classes

• Sorting, organizing, and categorizing a wide range of documents and ensuring compliance with technical and regulatory requirements
• Managing document sequencing and ensuring quality control at every stage of processing, including accurate labeling and archiving for secure storage and easy retrieval
• Operating high-performance equipment and performing routine maintenance

• Developed and maintained custom Salesforce solutions using Apex and Lightning Web Components (LWC) to improve functionality, scalability, and performance of the SurveyVista product.

• Implemented automated workflows with Salesforce Flows, Apex triggers, validation rules, and process automation to optimize business processes and data quality.

• Integrated external systems via REST and SOAP APIs for data exchange and third-party integrations.

• Used Salesforce DX (SFDX) for version control, deployment, and easy updates.

• Handled enhancements and bug fixes related to surveys, results, buttons, data collection, and records.

• Reviewed code changes and worked closely with QA teams to ensure stable and high-quality deployments.

• Collaborated with stakeholders and project managers to analyze requirements and translate them into technical solutions.

• Supported process improvements through automation, data modeling, and platform customization.

• Mentored junior developers in LWC development, Salesforce best practices, and debugging.

• Led the migration of the SurveyVista website from WordPress to Salesforce Experience Cloud for better integration and platform consistency.

• Delivered custom Salesforce solutions for clients such as Lowry Solutions, Advisa USA, GCA, Dürr Group, and Tip It Forward.

• Conducted requirement analysis and created functional and technical documentation (FDD/TDD).

• Designed and configured custom objects, fields, relationships, validation rules, and security models based on client requirements.

• Implemented record-triggered automations with Salesforce Flows and Apex triggers.

• Developed Apex classes and invocable methods for survey initiation, automatic email sending, and post-processing.

• Designed and customized Lightning email templates for automated survey emails.

• Created and configured surveys with SurveyVista, linked to Salesforce records for response collection and tracking.

• Developed reports, report types, and dashboards to monitor survey results, status, and timelines.

• Configured, tested, and validated solutions in sandbox environments following Salesforce best practices.

• Created test cases and supported QA and UAT cycles.

• Presented technical demos and solution presentations to clients and adjusted implementations based on feedback.

• Deployed changes in development and production environments using change sets and CI/CD tools for stability and data integrity.