Salesforce Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Salesforce
Beate Peters
Last position:
Interim Head of Service at Altendorf Group
- Strategic and operational leadership of the technical service organization
- Improvement of all processes and workflows
- Development and introduction of a service management IT tool incl. AI database, customer app, and self-service portal
Chris Wolf
Last position:
Senior Strategy Advisor, Transformation Lead – program realignment with target picture, governance, and priority steering at Sparkassen-Finanzgruppe | S-Communication Services
In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.
Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.
Designed program realignment and project portfolio management
Developed strategy model and target picture for IT projects
Structured portfolio, roadmap, and priorities
Established governance and regular meetings
Worked out operating model for flagship projects
Assessed AI and automation ideas
Clarified roles and responsibilities
Implemented change measures
Developed, moderated, and evaluated workshops
Transformed 17 initiatives into a steering model
Increased transparency and decision-making ability
Strengthened commitment in steering
Sharpened the operating model structurally
Integrated three top-5 institutes
Involved over 80% of stakeholders
Governance
Portfolio steering (PPM)
Change management
Artificial intelligence
Workflow automation
AI use case assessment
Confluence
Jira
Stakeholder management
Ornel Franck Wora Yeno
Last position:
Purchasing Manager, Logistics & IT Manager at Onlinehandler
Proactive support of management in business field development & innovation management
New development of a suite of business applications for analyzing valuation, P&L, and market price risk data
Automation of all internal and external business and work processes
Development of AI-based and AI-supported ETL processes as well as data analysis
Business use-case development
Business and work process optimization
Enterprise architecture management
Sales data analysis and forecasting as well as capture
Inventory management & reordering
Supplier management and communication
Customs processing & clearance
Shipping handling & warehouse coordination
Interface management
Technologies used: Microsoft Office 365, Microsoft Teams, JTL-Wawi, JTL-WMS, OTTO Partner Connect (OPC), Amazon Seller Central, DHL Global Forwarding, Jira, Draw.IO, Java (8,17,21,25), Jenkins, SonarQube, Git, Gitea, Spring Boot, Spring Batch, Vaadin, H2, PostgreSQL, Docker, Local LLMs, Postman, JasperSoft Studio, JasperReports
Sebastian Zwiesler
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Franz Bauer
Last position:
Product Development (AI) at Own initiative
AI telephone assistant platform
Claude Code, Google AI Studio, Python, LLM / Voice-AI, PostgreSQL
- Conception and hands-on development of an AI-supported telephone assistant platform (voice AI / LLM) – from idea and architecture to MVP/product.
- Built agentic workflows and full automations with Claude Code and Google AI Studio.
- Also delivered AI-supported work in client engagements: used Claude Code for governance documentation, requirement drafts, and automations.
Thomas Müller
Last position:
Requirements Engineer (SPC) - ONE.CRM VW Salesforce Solution at CARIAD SE / Diconium Strategy GmbH
- Rework demand, development and operational organizational set up for the Solution Train
- Rework requirement refinement process flow from strategic theme to user story
- Introduction of visualization tools (Canvas) of work dependencies over different requirement levels and Solution Train leadership coaching
Wolfgang Orgler
Last position:
Business Analyst at Österreichische Post AG
IT systems: Azure DevOps, SharePoint, Opal/Repost, JustinMind, Monday, SAP
Analysis of requirements for branch software
Coordination of intercultural teams
Partly agile project organization
Master data management / DMS
UI/UX design and mockup creation
Requirements documentation
Digitalization of signatures
Stakeholder management and workshop facilitation
Billing/bank transfer
Business analysis / requirements engineering
Anastasia Stokes
Last position:
Marketing Project Management & Content (Freelance) at Vattenfall
Excerpt:
- Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
- Project responsibility for the website/content area and management of external agencies and service providers
- Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
- Setting up data tracking and reporting for the SEO area
Michael Appel
Last position:
Senior Project Management at Telefónica Germany GmbH & Co. OHG
- Project management of a simplification project to reduce effort for an IT transformation project
- Stakeholder management and preparation of decision papers for top management
- Scoping and PI planning across multiple delivery streams
- Planning requirements for the transformation project
- Creating partner and customer journeys for structured end-to-end capture of requirements
- Designing suitable tracking methods for project progress
- Coordination with IT service providers and transformation project committees
Christian Florschütz
Last position:
Freelance Interim Manager, Head of Operations & Service at DK Household Brands
- Stabilization of customer service, logistics and order processing during a transformation phase
- Management of the international warehouse relocation from Switzerland to Germany
- Optimization of processes and reduction of manual steps in day-to-day operations
- Coordination of international stakeholders to ensure on-time delivery of strategic projects
Artur Schmalz
Last position:
Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck
- Marketing consulting for the business units EDL@Home and Commodity (electricity & gas)
- Development and implementation of the marketing/sales strategy in close coordination with the department head
- Definition and expansion of key channels (web, app, portal, social, paid, sales partners)
- Goal, annual, and budget planning for the EDL@Home business unit
- Leading and running team workshops to define goals & develop campaigns
- Campaign/content planning for different target groups
- Concept and implementation of the regional multi-channel sales campaign incl. A/B testing
- Optimization of the customer experience across all channels
- Technical support/advice for the product teams during iterative implementation
- Building and managing a campaign dashboard to measure success
- Managing external agencies and internal teams
- Regular results presentations and reporting to department leadership
- Active stakeholder management
Michael Rosens
Last position:
Project Manager at Payone GmbH (Worldline AG)
- Goal/Motivation: PAYONE urgently needs a 360° view of its customers. So far, PAYONE has no overall master data strategy. It is not possible to identify customers across all relevant systems.
The organization is to be enabled to identify customers across all relevant systems. Creating the foundation for master data management at PAYONE
- Challenge: Due to acquisitions, the system landscape is very heterogeneous. The company is very dynamic and burdened with many system harmonization and integration projects, so resource bottlenecks and changes in project priorities are again and again almost impossible to handle.
Due to BaFin findings, the project has a central task and role. The first focus is on migrating all customers from the master-data-leading backend systems with their AML/KYC data to Salesforce. This is intended to resolve one of the largest findings and establish the corresponding ODD/EDD processes.
In addition, customer data must be harmonized in Salesforce. Previous migrations led in some cases to duplicate customer records. In the end, only one customer should be maintained in Salesforce and, with the corresponding information from the backend systems, it should also be possible to recognize which products and in which processing systems the customer uses Payone services.
Project: ONE Customer
Budget: €1.5 million
Team: 10/30 employees (full-time/part-time); 4 vendors/providers
Integration: 8 (subsystems/interfaces)
Applications: Salesforce; SAP S4/HANA; custom developments
Tools: MS Office; Jira, Confluence, SharePoint
Methods: Hands-on; Agile (SAFe); Prince2
Jörg Hopfgarten
Last position:
Interim Sales Director at Frosted Games Spieleverlag GmbH
- Leading and coordinating the sales team (3 people)
- Building (digital) processes, KPIs, and controlling in sales
- Negotiating terms and planning marketing partnerships with key accounts
- Creating forecasts and setting up a CRM system
Daryoosh Dehestani
Last position:
FP&A Data & AI Architect at Epta Group
Scope: Embedded as FP&A Data & AI Architect within the Finance function of a major European refrigeration manufacturer, leading the transformation of manual, fragmented financial reporting into an automated, governance-driven intelligence platform. Driving the shift from Excel-based controlling to structured data architecture, Power BI analytics, and AI-assisted financial operations.
Financial Data Integrity & ERP Governance
- Initiated and led GL vs. subledger reconciliation investigations, identifying and resolving structural mismatches between General Ledger and subledger data that had gone undetected prior to engagement
- Conducted asset analysis to identify items missing from General Ledger postings, surfacing gaps in fixed asset tracking and period-end completeness
- Validated SAP reports, establishing baseline data quality standards for Finance team consumption
- Established systematic SAP data validation framework ensuring ongoing integrity between ERP postings and downstream reporting outputs
Finance Reporting Transformation
- Designed and implemented a structured Transformation Project approach for converting manual Finance reports into fully automated processes
- Created and owns the Data Reporting Audit Log; a centralized tracking system capturing report owners, stakeholders, data sources, manual effort estimates, and automation opportunity scores across the Finance function
- Mapped the full reporting landscape identifying quick-win automation targets and strategic Power BI migration candidates
- Actively reducing manual Excel and PowerPoint dependency across FP&A workflows; replacing point-in-time snapshots with live, governed data models
Power BI & Analytics Enablement
- Introduced and presented Power BI as the strategic reporting platform to Finance leadership, building internal buy-in for the BI transformation roadmap
- Designed initial Power BI architecture aligned with SAP, Salesforce and Oracle data structures and FP&A reporting requirements
- Established report ownership, governance documentation, and data lineage standards enabling sustainable self-service analytics across the Finance team
Transformation Infrastructure & Collaboration
- Configured and deployed Jira as the transformation project management hub, establishing structured sprint workflows, backlog management, and progress visibility for Finance IT initiatives
- Proposed and initiated a dedicated FP&A Communication & Transformation Hub, a structured cross-functional forum aligning Finance, IT, and business stakeholders around the reporting transformation roadmap
- Positioned the Finance function as an active driver of data governance and digital transformation within the broader organization
Outcomes
- GL/subledger reconciliation gaps identified and investigation framework established within first two weeks of engagement
- Data Reporting Audit Log deployed; first structured inventory of Finance reporting landscape in company history
- Power BI transformation roadmap presented and approved by Finance leadership
- Jira-based project governance live; Finance transformation now tracked with full sprint visibility
Technologies: SAP FI/CO · Power BI · DAX · SQL · Excel (advanced) · Power Query (M) · Power Automate · VBA · Jira · Microsoft 365 · SharePoint · Salesforce (Sales Data) · Oracle HCM · Python
Karim Chigri
Last position:
Director Business Development EMEA at Fives Group
- Led cross-functional teams to drive operational efficiency and strategic alignment across projects.
- Developed and implemented process improvements to enhance productivity and reduce costs.
- Oversaw project management initiatives, ensuring timely delivery and adherence to quality standards.
- Mentored junior staff, fostering professional development and enhancing team performance.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
Discover over 15,000 top freelancers
Statistics of experts using Salesforce
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
2.2 years
Positions per freelancer
11
Top business areas
Project Management, Information Technology, Product Development
Top industries
Information Technology, Professional Services, Manufacturing
Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
92%
Master's degree or higher
53%
Doctorate
8%
Certifications per freelancer
3
Most common languages
German, English, French
Speak two or more languages
98%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Salesforce
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
CRM Core
Salesforce is the CRM platform many companies use to manage leads, accounts, opportunities, cases, and service work in one place. It is often the system behind sales pipelines, customer support, and account visibility across teams.
What specialists deliver
- Sales Cloud and Service Cloud setup
- Custom objects, flows, and validation rules
- Reports, dashboards, and data models
- User roles, permissions, and sharing logic
Strong Salesforce specialists turn business rules into stable processes. They keep the setup clear so teams can work without manual fixes.
Ecosystem and tooling
Salesforce work often includes Apex, Lightning Web Components, Flow, SOQL, and API integrations. In larger landscapes, MuleSoft, Salesforce CPQ, and Marketing Cloud may also be part of the stack.
A good specialist understands both configuration and code. They know when to use clicks, when to use code, and how to avoid brittle customizations.
When to bring in help
Companies usually bring in freelance expertise during rollouts, migrations, cleanup projects, or after a rushed implementation. The same is true when dashboards are unclear, automation breaks, or the org has grown too complex.
In Germany, many teams also need support that fits local business processes and can work smoothly with English-speaking or bilingual stakeholders. Remote work is common, but on-site sessions can help when discovery or change management is sensitive.
Common project work
- Revamp lead-to-cash or case handling
- Fix broken automations and field logic
- Integrate Salesforce with ERP or support tools
- Clean data and improve adoption
Freelancers are often asked to deliver tangible improvements, not just advice. That means stable builds, clear documentation, and handover that internal teams can use.
What good looks like
A strong Salesforce professional asks about process before touching the org. They can explain tradeoffs between standard features and custom build, and they test changes against real user flows.
They also document decisions, protect data quality, and keep security and permissions in view. The best specialists leave the system easier to maintain than they found it.
Frequently asked questions
What clients ask us most about Salesforce — answered in short.
Salesforce is used to run customer-facing work such as sales pipelines, service cases, account management, and marketing-related journeys. Companies rely on it when they need one system for processes, data, and team handoffs. It is common in mid-market and enterprise setups, including teams in Germany that need structured CRM work across departments.
Salesforce is the platform name most people mean when they say Salesforce CRM. You may also hear SFDC, which is a common internal shorthand for Salesforce.com. In hiring, it helps to use the full name and the business area, such as Sales Cloud, Service Cloud, or Marketing Cloud.
Salesforce is usually chosen for deeper customization, larger process scope, and a broader ecosystem. Microsoft Dynamics often fits teams already centered on Microsoft products, while HubSpot is simpler for lighter CRM needs. The right choice depends on process complexity, integration needs, and how much structure the company wants in the CRM.
A strong Salesforce specialist usually brings process design, data modeling, and integration thinking. Common adjacent skills include Apex, Flow, Lightning Web Components, SOQL, APIs, and sometimes MuleSoft. They should also understand user roles, data quality, and how to support adoption after go-live.
Salesforce projects that only need simple configuration can be handled by a specialist with solid platform knowledge and good business analysis. More complex work, such as integrations, custom automation, or a messy org cleanup, needs someone who has worked on similar delivery problems before. The key is not just time on the platform, but the depth of real project work.
Yes, Salesforce specialists often work remotely for German companies, especially for build work, reviews, and support tasks. On-site sessions can still help at the start of a project, during workshops, or when multiple teams need alignment. Good communication in English is often enough, but German can be useful for user-facing work and local stakeholder meetings.
A strong Salesforce freelancer can explain past work in terms of business outcomes, not just tools. Ask for examples of flows, integrations, data cleanup, permission design, or migration work, and listen for clear reasoning and tradeoffs. Good specialists also talk about testing, documentation, and handover without being asked.
Salesforce work often includes new CRM setups, org cleanup, automation fixes, report redesign, and integration projects. Many companies also need help after failed implementations or when internal teams are too busy to maintain the system properly. If the project touches sales, service, or customer data, Salesforce expertise is usually relevant.
The average hourly rate of freelancers in Germany who have used Salesforce in their recent projects is 112 €, which corresponds to a daily rate of about 895 € based on an 8-hour working day.
Of the freelancers in Germany who have used Salesforce in their recent projects, 92% hold at least a Bachelor's degree, 53% hold at least a Master's degree, and 8% hold a doctorate.
On average, freelancers in Germany who have used Salesforce in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 2.2 years.
The most common languages among freelancers in Germany who have used Salesforce in their recent projects are German (98%), English (98%), and French (25%).
The most common industries among freelancers in Germany who have used Salesforce in their recent projects are Information Technology (80%), Professional Services (62%), and Manufacturing (40%).
The most common business areas among freelancers in Germany who have used Salesforce in their recent projects are Project Management (79%), Information Technology (74%), and Product Development (60%).
Main locations of FRATCH Experts, who have recently used Salesforce
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Frankfurt 
Stuttgart 
Dusseldorf 
Dortmund 
Essen 
Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
