Salesforce Apex Experts in Germany

Alexander F.

My profile as CFO & Executive Finance and Controlling Manager

Willich

Last position:

Freelance Business Consultant and Interim Manager at A. Folch von Sydow INTERIM MANAGEMENT

Advising various companies in the areas of controlling, finance and planning, transformation, business partnering, management reporting and AI-driven forecasting systems

Ebru A.

Darmstadt

Last position:

Product Analytics & App Tracking Consultant at EnBW mobility+ AG & Co. KG

Product Analytics, Mobile App Tracking & Tracking Governance (B2C Mobility App) – agile project management (Scrum/Kanban)
Product Ownership for Product Analytics and Mobile App Tracking of the EnBW mobility+ app; gathering, prioritizing, and translating business requirements into actionable concepts and Azure DevOps user stories with acceptance criteria.
Derivation of tracking requirements when introducing new app features (including Resilient Map), definition of tracking parameters (screens, events, custom definitions), and ensuring privacy-compliant tracking (Firebase, GA4, Adjust) based on the tracking concept.
Design and adaptation of dashboards and funnel reporting for campaigns (GA4 validation, onboarding and order flow analyses, conversion funnels, charging start flow) to identify drop-off points and optimization potential.
Management of the technical raw data export (Adjust to BigQuery) and connection to the data warehouse/data lakehouse, including data mapping; collaboration with international development teams, Data Engineering, Marketing/Sales, and Product Management.
Establishment of standardized tracking architecture, naming conventions, and governance; analysis and expansion of tracking (new features and “blind spots”), test design, handover to testers, and quality assurance and approval before releases; documentation in Conceptboard.

Yashar S.

Strategic IT and Process Consulting | Agile and Traditional Project Management | Cloud System Architecture

Hamburg

Last position:

Compliance Consultant at RAS Reinhardt Maschinenbau GmbH

Designed and moderated a NIS2 preparation workshop for RAS Reinhardt Maschinenbau GmbH and its IT service provider Catuno GmbH. Together with executive management and IT leadership, the current status was assessed, an initial GAP analysis was conducted and areas for action were prioritized based on ISO 27001.
Developed an ISO-27001-based regulatory framework (ISMS) for NIS2 compliance, including a structured current/target GAP analysis, targeted improvement of the security maturity level and preparation of the organization for NIS2 audit readiness.

Michael K.

Salesforce & SAPUI5 Expert

Holzkirchen

Last position:

Salesforce Architect

Responsible as architect for the entire Service Cloud
Technical translation of business requirements into User Stories
Technical design of service processes (After Sales, Complaint, Return Order, Email-to-Case, Case Routing, Sharing)
Designed and implemented data models for service processes
Bidirectional integration with SAP S/4HANA for service processes
Solution Design Reviews across the entire team (Service & Sales)
Functional leadership of consultants in the sprints, support for junior consultants
Deployment with Git and SFDX (CI/CD), training of juniors (Naming Conventions, Quality Gate, Flows)
Support and consulting for administrators (Security, Releases, Bugs)
Key-user training for rollout countries (Switzerland, Sweden)
Development of LWC, Flows (Screen, Record-Triggered, Platform Event), APEX Callouts, Batch Jobs
Proof of Concepts (Knowledge Base, Entitlement, Omnichannel)
Test setup, execution, and bug analysis of implementations

Bhagyashree M.

Salesforce Developer | Consultant

Erlangen

Last position:

Salesforce Administrator at gkk Frankfurt GmbH

Translated complex operational requirements into scalable Salesforce configurations, automation flows and governance policies, ensuring clean and maintainable implementations
Designed and optimised Flows to eliminate manual steps in key business processes, improving both performance and process compliance
Managed user roles, permission sets and security settings for a multi-team Salesforce org; ensured data quality and system stability through structured governance practices
Supported Marketing Cloud integrations and campaign automation workflows, collaborating with business teams on data-driven audience segmentation
Coordinated release management and deployment activities with development teams, contributing to structured change control processes

Syed A.

Senior Software Engineer

Last position:

Senior Software Engineer at Giant Eagle

Designed and developed AI-powered document processing solutions using Python, OCR, NLP, and Large Language Models (LLMs) to automate extraction, validation, and classification of financial documents, reducing processing time by 75%.
Built intelligent multi-stage workflow automation pipelines integrating AI services, machine learning models, and enterprise systems to streamline financial operations and improve data quality.
Developed reusable AI-driven transformation frameworks capable of processing structured and unstructured document formats (XML, CSV, JSON, TXT, DAT) and normalizing them into unified business schemas.
Designed and developed Python-based REST APIs and backend services supporting enterprise finance applications and high-volume data processing workloads.
Built scalable data synchronization pipelines between Oracle CFIN and SQL databases, incorporating machine learning models for cash-flow forecasting and AP/AR anomaly detection.
Architected and deployed Apache Airflow workflows to orchestrate AI-powered data pipelines, automating end-to-end processing from document ingestion through financial system integration.
Led the migration of critical enterprise integrations from MuleSoft to Python-based services, improving maintainability, performance, and operational flexibility while preserving complete data integrity.
Managed the full API lifecycle including solution design, implementation, documentation, deployment, monitoring, and production support for mission-critical financial systems.
Collaborated directly with finance stakeholders to identify business challenges, define solution requirements, and deliver measurable operational improvements through automation and AI-driven workflows.
Worked closely with cross-functional engineering and business teams to rapidly iterate on features, improve processes, and drive successful adoption of AI-enabled solutions.
Provided technical leadership through architecture reviews, technology decisions, code reviews, and engineering best practices across integration and automation initiatives.
Mentored developers, established coding standards, and contributed to improving software quality, maintainability, and delivery effectiveness across projects.
Provided production support during critical month-end and quarter-close financial processes, performing root-cause analysis and implementing rapid fixes to ensure system reliability and data accuracy.

Sharana B.

Salesforce Administrator/Developer

Last position:

Crypto-Native Liquidity Provider

Built risk matrix engine using Apex & LWC; integrated Onfido for document verification.

Harsh Vardhan A.

System and Process Integrator 2

Offenbach am Main

Last position:

System and Process Integrator 2 at Audi AG

Spearheaded the development and deployment of a Generative AI solution tailored for the automotive industry focusing on improving customer experience through AI-driven innovations.
Conducted in-depth market research to understand unique challenges and opportunities within the automotive sector by analyzing industry trends, customer pain points, and competitive offerings to inform the product strategy.
Formulated a strategic vision for the Generative AI solution targeting personalized customer experiences, aligned product vision with the company’s long-term goals and automotive market demands.
Enhanced customer satisfaction by introducing personalized AI-driven features, achieving a 15% increase in customer engagement and loyalty.
Attended and represented Audi AG on a group-wide level in workshops for AI strategy for customer experience.
Leveraged knowledge of recurrent neural networks and transformer architecture.
Utilized GPT-3 generative AI frameworks.
Employed TensorFlow and PyTorch for machine learning.
Used Tableau from Salesforce for data analysis and visualization.
Served as solution manager for the Business Architecture team.
Collaborated with business stakeholders within Audi OEM to gather requirements for CRM strategy including marketing department, CRM heads across countries, VW group brands and CARIAD SE.
Represented Audi AG in CRM strategy workshops held in different countries.
Discussed CRM strategy with head of CRM and Data based on workshop outcomes.
Conducted business analysis on gathered market data to improve customer experience.
Planned and launched marketing campaigns such as welcome mailing, license renewal reminders, Audi Progress Circle and Black Friday campaigns.
Managed project budget.
Acted as solution manager for the ONE.CRM team at CARIAD SE on loan from Audi AG.
Collaborated with business owners of VW group brands to develop a central solution.
Represented CARIAD SE in CRM strategy workshops in Spain, France and Italy.
Discussed CRM strategy with head of CRM at CARIAD SE based on workshop outcomes.
Conducted business analysis on market and brand data to improve customer experience.
Planned and delivered campaign capabilities from template to brands such as welcome mailing for Audi AG, SEAT and SKODA.
Managed project budget together with head of CRM.

Taha H.

Senior Salesforce Developer

Last position:

Senior Salesforce Developer at Eurofiber

Implemented Service Tickets functionality for the HOLAWAL Partner Portal, taking full ownership of the epic from architectural design to delivery
Conducted stakeholder meetings, defined solution approach, and developed a reusable dynamic LWC component that enables configurable flow creation through JavaScript file settings
Implemented the IP-VPN workflow as a new business product and managed its end-to-end delivery using Salesforce Communication Cloud
Designed and developed a customer-facing quoting mechanism enabling external customers to view and accept quotes seamlessly
Localized and enhanced the customer portal by implementing Dutch translations, improving usability and engagement for a major Dutch client
Designed a quote request submission flow for the customer portal using Balsamiq wireframing tool, ensuring all required details were captured upfront
Developed an order form flow using Lightning Web Components to capture products, linked services, and service locations
Configured Salesforce Industries CPQ by modifying existing products, adding new attributes, and implementing validations to enhance product customization and accuracy
Implemented Apex mocking using the FFLIB library to build efficient, maintainable, and high-coverage test classes

Jannik J.

Freelance Salesforce Consultant & Developer

Cologne

Last position:

Freelance Salesforce Consultant & Developer at Self-employed

Consulted on and delivered over 30 Salesforce projects (Sales Cloud, Service Cloud, Experience Cloud, Pardot, Marketing Cloud)
Designed and built CRM architectures, including requirements management, data modeling, and automation
Implemented custom solutions (Apex, LWC, Flows, integrations)
Developed interfaces with ERP, DMS, and email systems (SAP, Microsoft Dynamics, DocuWare, among others)
Introduced agile project methods (Scrum, Kanban) in customer projects
Coached internal Salesforce teams (admin and developer training)

Anoosha Y.

Salesforce Administrator

Alsbach-Hähnlein

Last position:

Salesforce Administrator at ISK Tech Solutions Pvt Ltd

Worked on the Salesforce configuration such as custom objects, complex formula fields, validation rules, email templates (Classic & Lightning), reports and dashboards
Designed and deployed custom tabs, approval processes and auto-response rules for automating business logic
Customized Salesforce org based on the user needs
Gathered customer requirements from business user teams across sales, marketing and customer service
Automated business logic using flows and Apex triggers
Developed Visualforce pages and Lightning web components
Maintained data quality by identifying, deleting or merging duplicate records, cleansing and updating inaccurate data

Malek J.

Salesforce Consultant – Crosstalent (Client)

Sinsheim

Last position:

Salesforce Consultant – Crosstalent (Client) at Talan Tunisia

Designed optimal technical solutions tailored to client needs.
Analyzed functional and technical requirements.
Developed application environments, demo prototypes and solutions using the Salesforce PaaS platform.
Customized the application using Apex, Triggers, Visualforce and configured objects, fields and custom metadata.
Verified developments against technical specifications.
Led testing and validation phases with the client.
Performed adjustments and configurations to ensure final client approval.
Contributed to the design and development of new features integrated into ISV packages.

Bhanu Prakash A.

CRM and MarTech Expert

Poing

Last position:

CRM and MarTech Expert at Merkle DACH

Configure and customize Salesforce Marketing Cloud, Braze, and Data Cloud to meet client-specific requirements, ensuring seamless deployment and scalability
Develop and maintain custom APIs, automation workflows, SQL queries, Liquid Script, AMP script, and SSJS scripts for data processing, personalization, and dynamic content
Design and implement multi-channel campaigns and customer journeys across email, SMS, push notifications, and in-app messaging
Build and maintain integrations with CRM systems, analytics platforms, data warehouses, and third-party tools using REST/SOAP APIs and connectors
Develop data models, ETL processes, and pipelines to synchronize data across systems, enabling a unified customer view and real-time engagement
Optimize platform performance by implementing error handling, logging, and monitoring mechanisms
Provide development support for campaign setup, deployment, and monitoring
Optimize customer journeys and automation workflows using Journey Builder, Audience Builder, and Automation Studio
Conduct A/B testing, performance analysis, and reporting to enhance campaign effectiveness and ensure maximum ROI
Design and maintain data extensions, segmentation strategies, and audience targeting rules for effective customer communication
Leverage Data Cloud capabilities to unify customer profiles, enable predictive analytics, and personalize customer interactions
Act as a technical SME, providing support for complex issues related to platform configuration, integrations, and campaign execution
Troubleshoot API integrations, scripting errors, automation failures, and data synchronization issues
Collaborate with vendors and internal teams to resolve critical issues and deploy fixes
Establish development standards, reusable templates, and best practices to ensure consistency and scalability
Document technical designs, workflows, configurations, and troubleshooting guides
Conduct training sessions and knowledge transfers to empower internal teams and clients
Develop custom dashboards and performance reports to track campaign metrics and data trends
Stay updated with Salesforce Marketing Cloud, Braze, and Data Cloud releases and industry trends
Evaluate and implement new tools and AI-powered solutions for predictive analytics, segmentation, and personalization

Sabaina A.

Product Manager

Last position:

Product Manager at Samwise GmbH

Led stakeholder management, reported to the CPO, and partnered with engineering to ship CMS improvements, including user support, bug resolution, user interviews, market research, and competitor analysis.
Drove Agile/Scrum ceremonies and roadmap planning, contributing to product vision, discovery, and strategic decision-making; created feature documentation, collaborated with developers, and led CMS QA, functional testing, automated testing, and UAT.
Owned roadmap and prioritization using funnel analysis and commercial impact assessments; executed hypothesis-driven experiment loops to improve conversion and CTR.
Managed product development of the couponing CMS, supporting issue resolution and assisting users with shop, coupon, campaign, gift card, and affiliate network deeplink setup; integrated AI technologies.
Created scalable processes, SOPs, and workflows to standardize CMS usage across markets, reducing support tickets; spearheaded the Autopilot project to fetch deals and coupons via automation and AI.
Drove CX improvements across coupon and gift card features for Condé Nast (WIRED, CN Traveller, Glamour), LA Times, and GQ; achieved a 10% increase in clickout conversion rate, a 19% increase in CTR, and a 16% reduction in drop-off at the coupon copy step.

Jörg P.