Ebru Ataman - Product Analytics Consultant, Salesforce

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Available

Darmstadt, Germany

Check rate

Experience

Jun 2026 - Present

4 months

Karlsruhe, Germany

Product Analytics & App Tracking Consultant

EnBW mobility+ AG & Co. KG

Product Analytics, Mobile App Tracking & Tracking Governance (B2C Mobility App) – agile project management (Scrum/Kanban)
Product Ownership for Product Analytics and Mobile App Tracking of the EnBW mobility+ app; gathering, prioritizing, and translating business requirements into actionable concepts and Azure DevOps user stories with acceptance criteria.
Derivation of tracking requirements when introducing new app features (including Resilient Map), definition of tracking parameters (screens, events, custom definitions), and ensuring privacy-compliant tracking (Firebase, GA4, Adjust) based on the tracking concept.
Design and adaptation of dashboards and funnel reporting for campaigns (GA4 validation, onboarding and order flow analyses, conversion funnels, charging start flow) to identify drop-off points and optimization potential.
Management of the technical raw data export (Adjust to BigQuery) and connection to the data warehouse/data lakehouse, including data mapping; collaboration with international development teams, Data Engineering, Marketing/Sales, and Product Management.
Establishment of standardized tracking architecture, naming conventions, and governance; analysis and expansion of tracking (new features and “blind spots”), test design, handover to testers, and quality assurance and approval before releases; documentation in Conceptboard.

Feb 2025 - Mar 2026

1 year 2 months

Berlin, Germany

Product Operations Manager | Product Owner

Zalando SE

End-to-end implementation of the SaaS platform Mediatool/Camphouse (24 markets) – traditional & agile project management
End-to-end responsibility for implementation, configuration, and continuous development of the platform in 24 markets, including Product Ownership, backlog prioritization, and coordination of business and technical requirements between Business, Product, Tech, and external service providers in an international, English-speaking environment.
Management of the project throughout its entire lifecycle, including project plans, status reports, decision papers, and ensuring time, quality, and budget targets.
Design of platform governance and taxonomy models (channel structures, cost trees, media types, budget sources) for consistent Finance, Performance, and Management views.
Responsibility for change management, enablement, and onboarding of more than 350 users in 24 markets, including training, documentation, and support; standardization and digitalization of company-wide workflows.
Management of international data migrations (template design, mapping, validation), planning and execution of UAT, and agency management (Dentsu, Crossmedia); technical integrations via REST APIs and CSV mappings; work in a Google Cloud/Workspace environment (Google Sheets, Docs, Slides, Drive).
PMO & delivery management, including prioritization of bugs, features, and change requests in Jira & Confluence, risk and dependency management, and system administration & governance (role and access management, workflow control).

Nov 2022 - Apr 2024

1 year 6 months

Weiterstadt, Germany

Product Owner | Project Manager – Performance Management & Analytics

SEAT und CUPRA Deutschland GmbH

Marketing Dashboard & Performance Analytics (Salesforce Tableau CRM) – agile & traditional project management
End-to-end responsibility for requirements analysis, backlog prioritization, and further development of the marketing dashboard based on Salesforce (Tableau CRM), CAP, AWS Redshift, and Adobe Analytics in an agile Scrum environment.
Translation of business requirements into technical implementation concepts; integration of Salesforce CRM, web analytics, and media budgets into a consolidated decision-making basis for management, dealers, and CX.
Management of dashboard projects in close collaboration with international IT and development teams, the SEAT/VW headquarters, and agencies, including monitoring of project plans, work packages, milestones, and budgets, as well as proactive stakeholder management.
User onboarding, training, and enablement, including the creation of learning videos, how-to documents, and technical documentation; management of workshops, ideation, and FAQ sessions for continuous improvement.
License and compliance management of software usage, as well as coordination and access management for external agency users (access rights, issue resolution, data protection, and data quality).
Design of KPI-based reporting and forecasting models; responsibility for the Monday KPI Call, monthly Analytics Calls, and steering committee presentations (SEAT, VW AG); support with UAT and approvals.

Jan 2017 - Jan 2022

5 years 1 month

Frankfurt, Germany

Senior Yield Management Expert in Programmatic Advertising

Ströer Digital Media GmbH

Led and strategically optimized yield management processes to improve publisher performance using data-driven monetization models.
Managed customer exclusions and targeted campaign control through blacklist and whitelist management.
Successfully optimized publisher yields and built a sustainable AdTech ecosystem for increased efficiency.
Developed data-driven monetization models to boost publisher revenue through programmatic advertising.
Managed targeting and brand-safety processes, configuring custom ad exclusions and audience segmentation.
Collaborated with sales teams and campaign managers to implement ad strategies aligned with brand requirements.
Enhanced campaign performance and brand alignment by ensuring targeted ad placements.
Refined programmatic targeting and audience segmentation, increasing campaign efficiency.
Strengthened collaboration between yield management teams and stakeholders for more effective strategy execution.
Produced and delivered reports and recommendations for stakeholders and introduced best practices in stakeholder management.
Served as the main contact for major incidents, overseeing ticket resolution to ensure service quality.
Strategically planned and optimized ad operations systems to comply with platform policies and data quality standards.
Established efficient incident management processes and continuous system improvements for stability and data quality.
Optimized and managed the blacklisting and whitelisting system, ensuring targeted ad delivery meeting publisher requirements.
Developed and delivered training for internal teams and publishers on system usage, documenting processes for continuous improvement.
Led OKR meetings to define and monitor strategic department goals in yield management, creating reports to support company strategy.

Sep 2015 - Jan 2017

1 year 5 months

Frankfurt, Germany

Product Management Expert in RTA Advertising, Premium Publisher, Marketing & Sales

Ströer Digital Media GmbH

Initiated and managed the development of innovative ad products to expand publisher inventory and open new revenue opportunities.
Developed and implemented a strategic product roadmap aligned with corporate goals and operational milestones.
Led and facilitated interdisciplinary workshops for idea generation and prioritization, fostering efficient development cycles.
Oversaw agile development processes, monitored product quality, and accelerated time-to-market through strategic measures.
Collaborated closely with sales teams to tailor offerings to client needs, ensuring successful product launches and increased user engagement.
Conducted and managed digital campaigns on Google and display ads, programmatic and real-time advertising platforms, handling targeting, planning, monitoring, testing, delivery, scheduling, quality control, and ROI reporting.
Analyzed internal client requests for campaign performance and derived strategic actions based on detailed data analysis.
Produced and presented weekly and monthly performance reports for publishers to continuously optimize campaign strategies.
Monitored competitor KPIs, especially for Deutsche Telekom AG on t-online.de, and coordinated cross-stakeholder actions to maintain competitive market presence.
Improved stakeholder communication and alignment, leading to more efficient marketing strategy implementation and stronger market position.

Jan 2008 - Sep 2015

7 years 9 months

Darmstadt, Germany

IT Manager | System Administrator in AdTechnology & CRM Salesforce.com

InteractiveMedia CCSP GmbH

Managed and administered various AdTech systems and Salesforce CRM to support digital media sales and optimize daily processes (including AdTech Helios IQ, AppNexus Ad Exchange, and CoreMedia CMS).
Conducted proactive error analysis based on alerts and implemented quick, effective solutions to ensure system stability and continuous process optimization.
Acted as central interface between departments for process analysis and system optimization, facilitating knowledge transfer and handling campaign and client inquiries.
Increased system stability and reduced downtime by 25% through targeted proactive troubleshooting.
Improved operational efficiency and accelerated workflows through optimized system administration.
Enhanced customer satisfaction by providing effective knowledge transfer and prompt issue resolution, fostering better interdepartmental collaboration.
Performed detailed analyses and optimizations of the Salesforce platform to boost operational efficiency, improve user experience, and visualize critical KPIs with custom dashboards.
Managed system enhancements and new feature implementations to meet business requirements.
Led Salesforce extension projects, including requirements management, vendor coordination, and functional customizations in quoting, content, sales, product management, and user administration.
Conducted SAP-CRM functionality evaluations for system transition analysis, comparing with Salesforce to provide strategic optimization insights.
Designed and delivered training workshops for stakeholders to drive system adoption and efficient CRM integration.
Configured and customized Salesforce solutions to streamline business processes matching specific company needs.
Integrated third-party tools and APIs to extend Salesforce functionality and ensure seamless system interoperability.

Jan 2007 - Jan 2008

1 year 1 month

Kelsterbach, Germany

Business and Data Analyst, Strategy and Corporate Development

Lufthansa Systems AG

Supported the strategy team in executing and coordinating projects to achieve corporate objectives.
Led intranet project including analysis, concept development, site structure design, navigation, and comprehensive time and resource planning.
Organized and launched the intranet focusing on user-friendly design and functionality.
Collected and analyzed market data and qualitative information to inform strategic corporate direction.
Prepared and presented market and competitor analyses for the management team.
Delivered a structured and functional intranet that significantly improved internal communication and information sharing.

Jan 2001 - Dec 2002

2 years

Ankara, Turkey

Web Specialist in Content Management, Web Design & E-Commerce

IsNet Internet Service Provider A.S.

Led the end-to-end development and ongoing maintenance of the corporate web portal and e-commerce platform for a user-centric online presence.
Managed all project phases from requirements analysis through concept interviews to web structure and navigation design with a strong focus on usability.
Planned and controlled time and resources to meet project goals and ensure optimal user experience.
Implemented and launched the new website and e-commerce site, continuously updating content to maintain relevance and value for customers and the business.
Collaborated closely with the general manager and central web team to ensure a unified content strategy and consistent user experience across the portal and e-commerce platform.
Conducted detailed market and competitor analyses through systematic data preparation to support strategic web content and e-commerce strategy optimization.

Jul 1998 - Sep 1998

3 months

İzmit, Turkey

Intern in Research and Development

Kordsa

Contributed to the globally recognized R&D center specializing in innovative material technologies for the automotive industry.
Assisted in developing and optimizing rubber materials used in tires and automotive components with a focus on strength and durability requirements.
Performed lab experiments to analyze the mechanical properties and performance of rubber materials under realistic load scenarios.
Participated in preparing scientific articles and technical reports to support innovation projects and advance material research.
Collaborated closely with the department manager to implement test methods and develop data-driven research outcomes.

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Information Technology, Media and Entertainment, Telecommunication, Automotive, and Fashion.

Advertising

Information Technology

Media and Entertainment

Telecommunication

Automotive

Fashion

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Product Development, Information Technology, Business Intelligence, Marketing, and Operations.

Project Management

Product Development

Information Technology

Business Intelligence

Marketing

Operations

Summary

Over 15 years of experience introducing, scaling, and optimizing digital products, SaaS, CRM, and enterprise platforms at the intersection of business, processes, and technology.

Strong in Product Ownership, Requirements Engineering, and end-to-end delivery in agile and traditional environments – from backlog and roadmap to rollout, UAT, and user enablement. In-depth Salesforce/CRM expertise and a practical IT background (MCP/MCSE/MCDBA), combined with Product Analytics, data-driven decision-making, and Executive Education at London Business School.

Experienced in stakeholder management as well as managing agencies and service providers in international, cross-functional, and English-speaking projects – in automotive, energy/mobility, retail/e-commerce, telecommunications, and media/AdTech.

Skills

Salesforce & Crm

Salesforce.Com Crm (Implementation, Administration, Custom Objects, Approval Processes, Reports & Dashboards)
Sales Cloud & Service Cloud
Salesforce Tableau Crm
Crm, Sales, And Business Process Analysis And Optimization

Product & Delivery

Product Ownership
Requirements Engineering & Business Analysis
Backlog Management, Epics, User Stories & Acceptance Criteria
Roadmap & Feature Prioritization
Traditional & Agile Project Management (Scrum, Kanban)
Releases, Uat & Approvals

Process & Transformation

Change Management
Process Modeling, Process & Workflow Design, And Approval Processes (Including Bpmn Basics)
Process Optimization, Automation & Digitalization
Roadmap Contribution
Platform Governance & Taxonomies
International Rollouts & Data Migration
Stakeholder Management As Well As Agency & Service Provider Management In International, Cross-Functional Teams
Workshops, Training & User Enablement (Onboarding/Offboarding)
Project Plans, Status Reports & Decision Papers

It & Technology

Administration & Configuration Of Crm/It Systems
It & Digitalization Projects
System & Role/Access Management
System Integration & System Landscapes
Rest Apis, Databases & Sql (Ms Sql, Mysql), Data Migration
Business Process Modeling (Bpmn, Epc, Uml)
Itil (It Service Management)
Ticket & Workflow Systems (Jira, Ars Remedy)
Microsoft Certifications (Mcp, Mcse, Mcdba)
Basic Knowledge Of Java, Apex, Javascript/Html

Tools & Platforms

Salesforce, Jira, Confluence, Azure Devops, Ms Project, Asana, Conceptboard, Figma, Miro
Google Workspace (Sheets, Docs, Slides, Drive)
Looker Studio, Bigquery, Adobe Analytics, Tableau, Ga4, Sql
Rest Apis, Csv Mapping, Low-Code, Prompt Engineering

Industries

Automotive
Energy & Mobility
Retail & E-Commerce
Telecommunications
Media & Adtech

Languages

Turkish

Native

German

Advanced

English

Advanced

Education

Sep 1993 - Feb 1999

Middle East Technical University (METU)

Bachelor of Science (B.Sc.) · Chemical Engineering · Ankara, Turkey

TU Darmstadt

Business Informatics · Darmstadt, Germany

Certifications & licenses

Generative AI and Machine Learning Through Google Cloud

PMI Generative AI for Project Managers

Data and Web Analytics

DMI Tracks at the Digital Marketing Institute

Project Management for Marketing and Product Management

Haufe Akademie

Agile Working Methods and Design Thinking

GMP, Google Zukunftswerkstatt

Web Data Analysis with Google Analytics

GMP, Google Zukunftswerkstatt

Digital Marketing Professional: Digital Marketing, Web Content Management and Social Media Management

ebam Akademie für Wirtschaft und Management

Google Ads for Advertising Campaigns

GMP, Google Zukunftswerkstatt

Mastering Digital Marketing in the AI World: SEM, SEO, Social Media, And Beyond

London Business School

Online Store Creation and Management

GMP, Google Zukunftswerkstatt

SEO and SEA for Increasing Reach

GMP, Google Zukunftswerkstatt

Content Marketing, Email Marketing, Programmatic, SEA

Digital Bash

Creating Reports with Google Data Studio

GMP, Google Zukunftswerkstatt

Personal Development in Digital Marketing and Leadership Skills

GMP, Google Zukunftswerkstatt

Tag and Code Management with Google Tag Manager

GMP, Google Zukunftswerkstatt

Diploma in Montessori Education

Introduction to Web Analytics and Web Analytics Tool Analyzer Compact/Advertising

CMS Basic Training CoreMedia

JavaScript and HTML, Introduction to Web Programming

Mentoring Certificate

WCMS Training (eBase Author/Editor)

Statistics

Experience

Total positions 9

Experience in Advertising 14 y

Avg length 2 y 2 m

Longest experience 7 y 8 m

Global experience

Countries worked in 2 (Germany, Turkey)

Primary country Germany

Expertise

Recent roles Product Analytics & App Tracking Consultant, Product Operations Manager | Product Owner, Product Owner | Project Manager – Performance Management & Analytics

Main industries Advertising, Information Technology, Media and Entertainment

Main business areas Project Management, Product Development, Information Technology

Qualifications

Highest degree Bachelor

Certifications earned 25

Profile

Member since

August 2025

Last update

September 2026

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Frequently asked questions

Have questions? Find more information here.

Ebru is based in Darmstadt, Germany and can operate in on-site, hybrid, and remote work models.

Ebru speaks the following languages: Turkish (Native), German (Advanced), English (Advanced).

Ebru has at least 20 years of experience. During this time, Ebru has worked in at least 9 different roles and for 8 different companies. The average length of individual experience is 2 years and 2 months. Note that Ebru may not have shared all experience and actually has more experience.

Based on recent experience, Ebru would be well-suited for roles such as: Product Analytics & App Tracking Consultant, Product Operations Manager | Product Owner, Product Owner | Project Manager – Performance Management & Analytics.

Ebru's most recent position is Product Analytics & App Tracking Consultant at EnBW mobility+ AG & Co. KG.

In recent years, Ebru has worked for EnBW mobility+ AG & Co. KG, Zalando SE, SEAT und CUPRA Deutschland GmbH, and Ströer Digital Media GmbH.

Ebru is most experienced in industries like Advertising, Information Technology, and Media and Entertainment. Ebru also has some experience in Telecommunication, Automotive, and Fashion.

Ebru is most experienced in business areas like Project Management, Information Technology, and Product Development. Ebru also has some experience in Business Intelligence, Marketing, and Operations.

Ebru has recently worked in industries like Advertising, Automotive, and Fashion.

Ebru has recently worked in business areas like Marketing, Business Intelligence, and Operations.

Ebru holds a Bachelor in Chemical Engineering from Middle East Technical University (METU).

Ebru has 25 certificates. Among them, these include: Generative AI and Machine Learning Through Google Cloud, PMI Generative AI for Project Managers, and Data and Web Analytics.

Ebru is immediately available full-time for suitable projects.

Daily rate distribution

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Daily rate avg. 760 €

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Median rate 736 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 28 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.