Torsten Feix-Data Analyst, Requirements Manager
Check rate
Experience
Data Analyst, Requirements Manager
Isabellenhütte Heusler GmbH
Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.
Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.
Supporting stakeholders in managing sales processes and early detection of KPI trends.
Use of Microsoft Power BI as central analysis and reporting platform.
Developing a proposal for the necessary evolution of processes and the Power BI platform.
Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.
Analysis and inventory of the client's Power BI platform.
Analysis of processes and data governance.
Recording and documenting current business processes.
Developing recommendations for process and reporting platform improvements.
Designing and implementing dashboards in Power BI.
Defining company-wide KPIs and aligning them with stakeholders.
Microsoft Power BI.
Data analytics.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management and requirements management.
Data Analyst
Douglas AG
Implementation of a data model for price and revenue control for retail and online sales.
Presentation of required KPIs at product and category levels.
Building a reporting dashboard to provide relevant KPIs for product and category management.
Specifying sales and cost data and linking to existing ERP systems.
Aligning data exchange formats with stakeholders.
Data preparation using Python scripts and integration into Excel dashboards via Power Query.
Calculating KPIs using DAX measures.
Ensuring a high level of automation for data updates.
Specifying sales and cost data including integration with existing systems.
Data preparation with Python and Excel.
Building a data model and reporting dashboard in Excel with Power Query and DAX.
Integrating category and product data from ERP systems into dashboards.
Ensuring automated data updates.
Requirements analysis and documentation.
Microsoft Excel and Power Query.
DAX and Power Pivot.
Python (pandas).
KPI definition and reporting.
Web & Data Analyst, Project and Requirements Manager
R+V Allgemeine Versicherung AG
Strategic development and consolidation of the web analytics architecture.
Building a future-proof data architecture including systems and processes.
Migrating an existing server-side Google Tag Manager setup to the client's internal Azure environment.
Setting up and connecting the Azure environment to Google Cloud Run services and integrating into the existing IT landscape.
Leading the migration project including implementing necessary changes in Google Tag Manager and Azure.
Auditing the existing server-side and client-side tracking architecture.
Developing a target vision for the tracking architecture including an attribution model, implemented in Google Tag Manager and Google Analytics 4.
Auditing the existing server-side and client-side tracking architecture.
Designing a target vision for the tracking architecture including KPIs and data architecture.
Building the Azure environment including integrating Google Cloud Run services.
Implementing tracking measures in the server-side Google Tag Manager and Azure.
Developing and implementing a new attribution concept.
Use of Google Tag Manager server-side and client-side.
Use of Google Analytics 4 and data layer.
Use of Azure Cloud for integration and hosting.
Data architecture and attribution modeling.
KPI definition and reporting.
Web & Data Analyst, Requirements Manager
Pfalzwerke Gruppe
Consulting in web and data analytics for online and marketing areas.
Taking stock of existing data, reports, and processes for a holistic analysis of data from digital touchpoints.
Conducting audits of existing data and KPIs to guide and optimize digital marketing activities.
Analyzing and preparing business requirements, and creating processes and standards in web analytics and online marketing.
Defining KPIs, designing reports, and implementing them in Looker Studio.
Deriving optimization recommendations for websites, digital channels, and campaigns.
Using data sources like Google Analytics, SAP IS-U, and marketing campaign data.
Advising on strategic development and consolidation of available data and platforms, including server-side tracking and introduction of A/B testing.
Conducting audits of existing data, reports, and processes.
Defining KPIs and creating and aligning reports.
Identifying optimization potentials based on digital and offline data.
Supporting strategic consolidation of platforms and server-side tracking with Google Tag Manager Server.
Setting up and managing A/B tests including tool integration with Varify.io.
Looker Studio / Data Studio and SAP IS-U.
Google Tag Manager server-side and client-side.
A/B testing tools like Varify.io.
KPI definition and data modelling.
Performance marketing analyses.
Web & Data Analyst, Requirements Manager
SENEC GmbH
Responsible for implementing Google Analytics 4 in a new B2B portal.
Building a tag management architecture based on Google Tag Manager including a data layer.
GDPR-compliant implementation of the integration.
Conducting requirements analysis as well as defining and migrating company-wide KPIs like users and sessions.
Creating initial reporting.
Designing tracking concepts and implementing the tag management architecture including the data layer.
Creating developer tickets, responsible for acceptance and testing.
Integrating additional marketing pixels into the new architecture including requirements analysis, design, technical migration, and testing.
Integrating structured CRM data into dashboards.
Requirements analysis in web analytics including migration and KPI definition.
Designing and creating tracking concepts.
Building the tag management architecture including the data layer.
Requirements management and developer ticketing.
Integrating structured data from the CRM system Dynamics 365 into dashboards.
Acceptance and testing of the implementation.
Integrating additional marketing pixels using the unified data layer.
Google Analytics 4.
Google Tag Manager.
Data layer design.
GDPR-compliant tracking.
Reporting and KPI definition.
Data Analyst, Requirements Manager
Clarios VARTA GmbH
Specification and new setup of reporting for existing loyalty programs.
Supporting stakeholders in program management and early detection of KPI developments.
Using Microsoft Power BI as the central analysis and reporting platform.
Integrating existing reporting platforms and CRM systems into the Power BI solution.
Capturing and modeling the as-is business processes.
Developing company-wide KPIs including coordination with stakeholders.
Defining and implementing dashboards including the key KPIs.
Creating concise KPI reports and insights for management.
Developing company-wide KPIs and coordinating with stakeholders.
Designing and implementing the reporting dashboard in Power BI.
Integrating structured data from the CRM system HubSpot into dashboards.
Cleaning data and merging duplicates.
Creating concise management dashboards.
Analyzing and visualizing relevant insights.
Microsoft Power BI.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management.
Web & Data Analyst
XING SE
Analyzing and preparing business requirements for web tracking and reporting.
Using Adobe Analytics as the central analysis and reporting platform.
Developing and coordinating KPIs with stakeholders.
Implementing reports in Adobe Analytics.
Creating concise KPI dashboards for management.
Deriving optimization measures for digital channels such as websites and apps based on KPIs.
Supporting the acceptance and quality assurance of web tracking requirements.
Conducting, managing, and analyzing A/B tests including statistical evaluation.
KPI definition and implementation of reporting in Adobe Analytics.
Analyzing and deriving optimization measures for websites and apps.
Conducting, managing, and analyzing A/B tests including statistical analysis.
Requirements management and specification.
Adobe Analytics (SiteCatalyst).
A/B testing and statistical analysis.
KPI definition and reporting.
Requirements analysis and specification.
Web & Data Analyst, Requirements Manager
Mainova AG
Analyzing and reporting user behavior on websites and digital channels to optimize marketing efforts.
Establishing KPIs, reporting structures, and processes for web tracking, email marketing, and campaigns.
Creating a management dashboard.
Identifying optimization opportunities for web, email, and e-commerce.
Capturing and modeling as-is business processes and deriving new data-driven process steps.
Advising on the strategic development of the data landscape including evaluating Tealium AudienceStream.
Conducting and analyzing A/B tests with a focus on statistics and test duration.
Analyzing user behavior and marketing performance across web, email, and e-commerce.
Defining KPIs and building reporting including a management dashboard.
Creating GDPR-compliant tracking and reporting processes.
Requirements management and specification for web tracking.
Identifying optimization potentials from digital and offline data and adapting data-driven business processes.
Analyzing and managing A/B tests including statistical analysis.
Advising on the further development of the data and tool landscape.
Web analytics, KPI definition, reporting.
A/B testing and statistical analysis.
Tealium AudienceStream (evaluation).
Web Analyst, Requirements Manager, Project Manager
Heinrich Heine GmbH
Aligning and defining analytics requirements with all stakeholders after introducing a new web analytics suite.
Defining company-wide KPIs.
Developing customer journey analyses.
Implementing the tracking architecture using Google Tag Manager.
Conceptual coordination and management of internal and external service providers.
Documenting business processes in the consent management area and redesigning processes in line with GDPR.
Defining company-wide KPIs and integrating them into standard reporting.
Designing and implementing customer journey analyses.
Building a tag management architecture with Google Tag Manager and data layer.
Integrating consent data from the ERM system OneTrust into dashboards.
Managing internal and external service providers.
Requirements management and documentation.
Google Tag Manager.
Data layer design.
KPI definition and reporting.
Customer journey analysis.
Stakeholder management.
Web & Data Analyst, Requirements Manager
Frankfurter Allgemeine Zeitung FAZ
Supporting the further development of the web analytics landscape after introducing a new analytics suite.
Aligning and defining analytics requirements with stakeholders.
Defining company-wide KPIs.
Designing and implementing customer journey analyses, coordinating with departments, and integrating them into standard reporting.
Responsible for designing and building a new tracking architecture.
Designing and implementing a tag management architecture based on Google Tag Manager for web products.
Defining a tracking concept for native apps and overseeing its implementation by external service providers until rollout.
Managing and coordinating internal and external service providers.
Creating and maintaining technical specifications and documentation.
Aligning and defining analytics requirements with stakeholders from business units and IT.
Defining and establishing company-wide KPIs.
Designing and integrating customer journey analyses into standard reporting.
Building a tracking and pixel architecture using Google Tag Manager.
Designing and implementing a data layer architecture for web products.
Managing and coordinating internal and external service providers.
Creating and maintaining technical specifications and documentation.
Google Tag Manager.
Data layer architecture.
AT Internet and Adobe Analytics.
Web analytics and KPI reporting.
Customer journey analysis.
Tracking and pixel management.
Requirements management and specification.
Web & Data Analyst
Heinrich Heine GmbH
Ensuring the existing web analytics reporting.
Conducting analyses of shop areas, A/B tests, and optimization measures.
Responsibility for reporting company-wide KPIs like conversion rate, orders, cart analysis, and traffic acquisition.
Responsibility for pixel management, quality assurance, and conducting regression tests.
Execution and evaluation of A/B tests with Maxymiser.
Ensuring standard reporting and KPI analysis.
Pixel management and quality assurance, including regression testing.
Execution and analysis of A/B tests with Maxymiser.
Requirements management in web analytics.
econda Web Analytics Suite.
Maxymiser A/B testing.
KPI reporting and analysis.
Pixel management and quality assurance.
Requirements management.
Project Manager, Requirements Manager, Web & Data Analyst
Frankfurter Allgemeine Zeitung FAZ
Introduction of a new web analytics suite with complete replacement of the existing system.
Building a new tag management framework based on Google Tag Manager for web and app products.
Defining and aligning all analytics requirements.
Migrating existing reports and establishing standardized processes as well as KPI definitions in web analytics.
Planning, managing, and coordinating external IT service providers.
Supporting the rollout of new tracking and reporting processes.
Project management including planning, work packages, and rollout scenarios.
Requirements management for web analytics and reporting.
Coordination of external IT service providers.
Development and implementation of a tag management framework with Google Tag Manager.
Migration of existing reporting and standardization of KPIs.
Design for event tracking, rich media, and ad impressions with DoubleClick.
Documentation and quality assurance of tracking requirements.
Google Tag Manager for web and apps.
KPI definition and reporting.
DoubleClick and ad impressions.
Web analytics architecture and documentation.
Web & Data Analyst, Requirements Manager
1 & 1 Internet AG
Building a standalone web analytics department with standardized KPI reporting, A/B testing, and optimization measures.
Defining company-wide KPIs.
Designing and implementing dashboards.
Conducting A/B tests.
Advising on strategic platform consolidation.
Ensuring standard reporting during vacation cover.
Performing in-depth analyses of KPIs such as conversion rate, orders, and visitor numbers.
Defining company-wide KPIs and setting up standardized reports.
Operational execution of A/B tests and website optimizations.
Requirements management including coordination with stakeholders.
Advising on IT application architecture and strategy.
Adobe Analytics (SiteCatalyst).
Optimizely and SurveyMonkey.
KPI definition and reporting.
A/B testing and analysis.
IT architecture consulting.
Business Analyst, Requirements Manager, Web Analyst
Deutsche Bahn AG
Integration of various transport services into the client's web presence.
Conducting feasibility and requirements analyses.
Developing functional concepts.
Designing user interfaces and coordinating with stakeholders.
Leading project and team for integration into IT systems.
Analyzing and implementing web analytics requirements with Omniture.
Project and team leadership.
Feasibility and requirements analysis.
Conceptual design and IT system integration.
User interface design and documentation of business processes.
Analysis and specification of web analytics requirements with Omniture.
Omniture / Adobe Analytics.
Project and team leadership.
Functional requirements analysis and specification.
High-level and detailed IT concepts.
IT architecture consulting.
Freelance IT-Consultant
Freelance IT-Consultant
- Supporting companies in evolving their data and web analytics architecture, from tracking frameworks and KPI definition to business intelligence integration and data-driven decision making using modern AI methods.
- Combining technological expertise with strategic consulting in numerous client projects.
- Developing and implementing data analytics solutions and seamlessly integrating them into existing business intelligence landscapes.
- Assisting in defining and implementing data strategies, evaluating existing BI systems, and supporting migration and transformation projects.
- Project and team leadership, requirements management, and agile project methodologies in complex, multi-project environments.
- Analyzing and optimizing existing business processes and deriving data-driven target processes.
- Process modeling and creation of business and technical flow diagrams.
- Designing and implementing server- and client-side tag management frameworks.
- Online marketing integration, pixel management, performance reporting, and A/B testing.
- eCommerce consulting for digital marketing, customer communication, and benchmarking.
- Requirements analysis, design, and management, effort estimation, and work planning.
- Designing technical and functional application architectures, as well as analyzing and documenting application systems.
- Error management and analysis.
- Using tools and technologies such as Power BI, Looker Studio, Tableau, BigQuery, SQL, Azure Fabric, DAX, Power Query, Power Automate, Excel, Access, Azure, AWS, Google Cloud Run, Python, Node.js, JavaScript, jQuery, JSON, REST APIs, C/C++, HubSpot, Dynamics 365, SAP IS-U, Usercentrics, OneTrust, Jira, Confluence, Redmine, Enterprise Architect, HP Quality Center, Git, GitHub, Subversion, ClearCase.
- Use of web analytics tools such as Google Analytics 4 and 360 Suite, Adobe Analytics, eTracker, AT Internet, econda, as well as tag management tools like Google Tag Manager, Adobe DTM, Tealium AudienceStream, and various marketing pixels.
Project Manager, Business Analyst, Requirements Manager
Various clients
Freelance work as an IT consultant in projects for various clients from different industries.
Focus on creating detailed IT concept documents.
Requirements and project management in client projects.
Work as a freelance IT consultant and business analyst in client projects.
Creation of high-level and detailed IT concept documents.
Project and team leadership.
Requirements management.
Business requirements analysis and specification.
Creation of high-level and detailed IT concept documents.
Consulting on IT application architecture and strategy.
System Analyst, Software Developer
CS-Software GmbH
- Requirements analysis and design.
- Business requirements analysis and specification.
- Creation of detailed IT concept documents.
- Application design and development on the HP NonStop platform.
- Error analysis and bug fixing.
- In-house and on-site customer support and consulting.
German Armed Forces
German Armed Forces
- Service in the German Armed Forces from 01/2000 to 10/2000.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Professional Services, Media and Entertainment, Energy, Retail, and Insurance.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Business Intelligence, Project Management, Marketing, Customer Service, and Product Development.
Summary
I help companies advance their data and web analytics architecture — from tracking frameworks and KPI definition to business intelligence integration, all the way to data-driven decision-making using cutting-edge AI methods.
With my extensive experience, I combine technological expertise with strategic consulting.
In numerous client projects, I have developed and implemented data analytics solutions, integrating them seamlessly into existing business intelligence landscapes. In the process, I support the definition and implementation of data strategies, evaluate existing BI systems, and oversee migration and transformation projects.
Furthermore, I have broad experience in project and team leadership, requirements management, and agile project approaches in complex, multi-project environments.
My working style is characterized by analytical thinking, a structured methodology, and a deep understanding of the interaction between technology, data, and business processes.
Skills
- Data Analytics & Kpi Definition, Dashboard Creation, Reporting
- Power Bi, Looker Studio, Tableau, Bigquery, Sql, Azure Fabric, Dax, Power Query, Power Automate, Excel, Access
- Cloud & Big Data: Azure, Aws, Google Cloud Run
- Ai Models: Gpt-5 & Gpt-5 Code (Github Copilot & Azure), Perplexity
- Server- & Client-Side Tracking, Tag Management Frameworks, Data Layer Architecture, Consent Management
- Web Analytics: Google 360 Suite Including Google Analytics 4, Adobe Analytics, Etracker, At Internet, Econda
- Tag & Pixel Management: Google Tag Manager (Client & Server), Data Layer, Adobe Dtm, Meta Conversion Api, Tealium Audiencestream, Marketing Pixels (Google Ads, Meta, Criteo, Floodlight, Awin)
- Business Processes & Analysis: Business Processes
- Data Management: Process & Data Modelling, Etl Processes
- Online Marketing & E-Commerce: Website & Shop Integration, Performance Reporting
- A/B Testing & Optimization: Varify.Io, Optimizely, Abtasty, Surveymonkey
- Programming: Python, Node.Js, Javascript, Jquery, Json, Rest Apis, C / C++
- Crm & Erp: Hubspot, Dynamics 365, Sap (Is-U)
- Compliance Tools: Usercentrics, Onetrust
- Project Management & Methodologies: Agile (Scrum/Kanban), User Stories, Stakeholder Management, Jira, Confluence, Redmine, Enterprise Architect, Hp Quality Center
- Version Control: Git & Github, Subversion, Clearcase
- Web Analytics (Website Integration, Kpi Definition, Reporting, A/B Testing)
- Big Data Cloud Analytics (Azure, Aws, Google)
- Data Processing & Reporting (Python, Power Bi, Azure, Power Query, Power Automate)
- Analysis And Optimization Of Existing Business Processes And Derivation Of Data-Driven Target Processes
- Process Modeling, Creation Of Business And Technical Flowcharts
- Design And Implementation Of Tag Management Framework (Server And Client Side)
- Online Marketing (Website Integration And Pixel Management, Performance Reporting, A/B Testing)
- E-Commerce (Digital Marketing, Customer Communication, Benchmarking)
- Project And Team Leadership, Agile (Scrum/Kanban), User Stories, Stakeholder Management
- Requirements Analysis And Design
- Requirements Management
- Effort Estimation And Work Planning
- Design Of Business And Technical Application Architecture
- Analysis And Documentation Of Application Systems
- Error Management And Analysis
- Google Analytics 360, Adobe Analytics (Marketing Cloud)
- Google Tag Manager (Client & Server)
- Google Cloud, Ga4 Measurement Protocol
- Adobe Dtm, Data Layer
- Tealium Tag Management / Audiencestream
- Azure Fabric, Power Bi, Dax, Power Query, Power Automate, Looker Studio, Sap Is-U
- Bigquery, Sql, Python
- Etracker, At Internet, Econda
- Marketing Pixels (Criteo, Google Ads, Floodlight, Meta, Awin)
- Meta Conversion Api
- Usercentrics, Onetrust
- Intelliad, Funnel
- Web Development (Node.Js, Javascript, Jquery, Rest)
- Chartbeat
- Optimizely, Abtasty, Varify.Io, Surveymonkey, Maxymiser
- Jira, Redmine, Confluence
- Enterprise Architect
- Hp Quality Center
- Version Control Systems: Git & Github, Subversion, Clearcase
Languages
Education
University of Applied Sciences Wiesbaden
Diploma in Computer Science (FH) · Computer Science · Wiesbaden, Germany
Statistics
Experience
Global Experience
Expertise
Profile
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