Torsten F.-Data Analyst, Requirements Manager
Check rate
Experience
Data Analyst, Requirements Manager
Isabellenhütte Heusler GmbH
Analysis of the existing reporting platform, including processes and governance topics, with stakeholders from Sales and Marketing.
Detailed analysis and evaluation of customer-defined requirements for existing reporting and new dashboards to be established.
Support for stakeholders in managing sales processes and identifying KPI trends at an early stage.
Use of Microsoft Power BI as the central analysis and reporting platform.
Development of a proposal for the required further development of processes and the Power BI platform.
Documentation of AS-IS business processes and derivation of company-wide KPIs, including coordination with stakeholders.
Analysis and assessment of the customer's Power BI platform.
Analysis of processes and data governance.
Documentation of AS-IS business processes.
Development of recommendations for further developing processes and the reporting platform.
Design and implementation of dashboards in Power BI.
Development of company-wide KPIs and coordination with stakeholders.
Microsoft Power BI.
Data analytics.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management and requirements management.
Data Analyst
Douglas AG
Implementation of a data model for price and revenue management for retail and online sales.
Presentation of required KPIs at product and category level.
Development of a reporting dashboard to provide relevant KPIs for Product and Category Management.
Specification of revenue and cost data and connection to existing ERP systems.
Coordination of data handover formats with stakeholders.
Data preparation using Python scripts and integration into Excel dashboards via Power Query.
Calculation of KPIs using DAX measures.
Ensuring a high degree of automation for data updates.
Specification of revenue and cost data, including connection to existing systems.
Data preparation with Python and Excel.
Development of a data model and reporting dashboard in Excel with Power Query and DAX.
Integration of category and product data from ERP systems into dashboards.
Ensuring automated data updates.
Requirements analysis and documentation.
Microsoft Excel and Power Query.
DAX and Power Pivot.
Python (pandas).
KPI definition and reporting.
Web & Data Analyst, Project and Requirements Manager
R+V Allgemeine Versicherung AG
Strategic development and consolidation of the web analytics architecture.
Development of a future-oriented data architecture, including systems and processes.
Migration of an existing server-side Google Tag Manager environment to the customer's internal Azure environment.
Set-up and connection of the Azure environment to Google Cloud Run services, as well as integration into the existing IT landscape.
Project management of the migration, including implementation of necessary changes in Google Tag Manager and Azure.
Audit of the existing server- and client-side tracking architecture.
Development of a target vision for the tracking architecture, including an attribution model implemented in Google Tag Manager and Google Analytics 4.
Audit of the existing server- and client-side tracking architecture.
Design of a target vision for the tracking architecture, including KPIs and data architecture.
Set-up of the Azure environment, including integration of Google Cloud Run services.
Implementation of tracking measures in server-side Google Tag Manager and Azure.
Development and implementation of a new attribution concept.
Use of Google Tag Manager on the server and client sides.
Use of Google Analytics 4 and data layer.
Use of Azure Cloud for integration and hosting.
Data architecture and attribution modeling.
KPI definition and reporting.
Web & Data Analyst, Requirements Manager
Pfalzwerke Gruppe
Consulting in web and data analytics for online and marketing departments.
Assessment of existing data, reports, and processes for a comprehensive analysis of data from digital touchpoints.
Audits of existing data and KPIs to manage and optimize digital marketing activities.
Analysis and preparation of business requirements, as well as creation of processes and standards in web analytics and online marketing.
Definition of KPIs, design of reports, and implementation in Looker Studio.
Derivation of optimization recommendations for websites, digital channels, and campaigns.
Use of data sources such as Google Analytics, SAP IS-U, and marketing campaign data.
Consulting on the strategic development and consolidation of available data and platforms, including server-side tracking and the introduction of A/B tests.
Audits of existing data, reports, and processes.
Definition of KPIs and creation and coordination of reports.
Identification of optimization potential based on digital and offline data.
Support for the strategic consolidation of platforms and server-side tracking with Google Tag Manager Server.
Introduction and support of A/B tests, including tool integration with Varify.io.
Looker Studio / Data Studio and SAP IS-U.
Google Tag Manager on the server and client sides.
A/B testing tools such as Varify.io.
KPI definition and data modeling.
Performance marketing analyses.
Web & Data Analyst, Requirements Manager
SENEC GmbH
Responsibility for introducing Google Analytics 4 to a new B2B portal.
Development of a tag management architecture based on Google Tag Manager, including a data layer.
GDPR-compliant implementation of the integration.
Requirements analysis and definition and migration of company-wide KPIs such as users and sessions.
Creation of initial reporting.
Design of tracking concepts and implementation of the tag management architecture, including the data layer.
Creation of developer tickets, responsibility for acceptance and testing.
Integration of additional marketing pixels into the new architecture, including requirements analysis, design, technical migration, and testing.
Integration of structured CRM data into dashboards.
Requirements analysis in web analytics, including KPI migration and definition.
Design and creation of tracking concepts.
Development of the tag management architecture, including the data layer.
Requirements management and developer ticketing.
Integration of structured data from the Dynamics 365 CRM system into dashboards.
Acceptance and testing of the implementation.
Integration of additional marketing pixels using the unified data layer.
Google Analytics 4.
Google Tag Manager.
Data layer design.
GDPR-compliant tracking.
Reporting and KPI definition.
Data Analyst, Requirements Manager
Clarios VARTA GmbH
Specification and redevelopment of reporting for existing loyalty programs.
Supporting stakeholders in managing the programs and identifying KPI developments at an early stage.
Using Microsoft Power BI as the central analysis and reporting platform.
Integrating existing reporting platforms and CRM systems into the Power BI solution.
Capturing and modeling AS-IS business processes.
Developing company-wide KPIs, including alignment with stakeholders.
Defining and implementing dashboards with the most important KPIs.
Creating concise KPI reports and insights for management.
Developing company-wide KPIs and aligning them with stakeholders.
Designing and implementing the reporting dashboard in Power BI.
Integrating structured data from the CRM system HubSpot into dashboards.
Cleaning data and merging duplicates.
Creating concise management dashboards.
Analyzing and visualizing relevant insights.
Microsoft Power BI.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management.
Web & Data Analyst
XING SE
Analyzing and preparing business requirements for web tracking and reporting.
Using Adobe Analytics as the central analysis and reporting platform.
Developing and aligning KPIs with stakeholders.
Implementing reports in Adobe Analytics.
Creating concise KPI dashboards for management.
Deriving optimization measures for digital channels such as websites and apps based on KPIs.
Supporting the acceptance and quality assurance of web tracking requirements.
Conducting, managing, and evaluating A/B tests, including statistical analysis.
KPI definition and implementation of reporting in Adobe Analytics.
Analyzing and deriving optimization measures for websites and apps.
Conducting, managing, and evaluating A/B tests, including statistical analysis.
Requirements management and specification.
Adobe Analytics (SiteCatalyst).
A/B testing and statistical analysis.
KPI definition and reporting.
Requirements analysis and specification.
Web & Data Analyst, Requirements Manager
Mainova AG
Analyzing and reporting on user behavior on websites and digital channels to optimize marketing activities.
Setting up KPIs, reporting structures, and processes for web tracking, email marketing, and campaigns.
Creating a management dashboard.
Deriving optimization potential for web, email, and eCommerce.
Capturing and modeling AS-IS business processes and deriving new data-driven process steps.
Advising on the strategic development of the data landscape, including the evaluation of Tealium AudienceStream.
Conducting and evaluating A/B tests with a focus on statistics and test durations.
Analyzing user behavior and marketing performance across web, email, and eCommerce.
KPI definition and setting up reporting, including a management dashboard.
Creating GDPR-compliant tracking and reporting processes.
Requirements management and specification for web tracking.
Deriving optimization potential from digital and offline data and adapting data-driven business processes.
Evaluating and managing A/B tests, including statistical analysis.
Advising on the further development of the data and tool landscape.
Web analytics, KPI definition, reporting.
A/B testing and statistical analysis.
Tealium AudienceStream (Evaluation).
Web Analyst, Requirements Manager, Project Manager
Heinrich Heine GmbH
Aligning and defining analytics requirements with all stakeholders after the introduction of a new web analytics suite.
Defining company-wide KPIs.
Setting up customer journey analyses.
Implementing the tracking architecture based on Google Tag Manager.
Coordinating concepts and managing internal and external service providers.
Documenting business processes in the area of consent management and redesigning processes as part of the GDPR.
Defining company-wide KPIs and integrating them into standard reporting.
Designing and implementing customer journey analyses.
Setting up a tag management architecture with Google Tag Manager and a data layer.
Integrating consent data from the ERM system OneTrust into dashboards.
Managing internal and external service providers.
Requirements management and documentation.
Google Tag Manager.
Data layer design.
KPI definition and reporting.
Customer journey analysis.
Stakeholder management.
Web & Data Analyst, Requirements Manager
Frankfurter Allgemeine Zeitung FAZ
Supporting the further development of the web analytics landscape after the introduction of a new analytics suite.
Aligning and defining analytics requirements with stakeholders.
Defining company-wide KPIs.
Designing and implementing customer journey analyses, aligning with business departments, and integrating them into standard reporting.
Responsible for designing and setting up a new tracking architecture.
Designing and implementing a tag management architecture based on Google Tag Manager for web-based products.
Defining a tracking concept for native apps and supporting implementation by external service providers through to rollout.
Managing and coordinating internal and external service providers.
Creating and maintaining business specifications and documentation.
Aligning and defining analytics requirements with stakeholders from business departments and IT.
Defining and establishing company-wide KPIs.
Designing and integrating customer journey analyses into standard reporting.
Setting up a tracking and pixel architecture based on Google Tag Manager.
Designing and implementing a data layer architecture for web products.
Managing and coordinating internal and external service providers.
Creating and maintaining business specifications and documentation.
Google Tag Manager.
Data layer architecture.
AT Internet and Adobe Analytics.
Web analytics and KPI reporting.
Customer journey analysis.
Tracking and pixel management.
Requirements management and specification.
Web & Data Analyst
Heinrich Heine GmbH
Ensuring the existing web analytics reporting.
Conducting analyses of shop areas, A/B tests, and optimization measures.
Responsible for reporting company-wide KPIs such as conversion rate, orders, basket analysis, and traffic acquisition.
Responsible for pixel management, quality assurance, and conducting regression tests.
Conducting and evaluating A/B tests with Maxymiser.
Ensuring standard reporting and analyzing KPIs.
Pixel management and quality assurance, including regression tests.
Conducting and analyzing A/B tests with Maxymiser.
Requirements management in the area of web analytics.
econda Web-Analytics Suite.
Maxymiser A/B-Testing.
KPI reporting and analysis.
Pixel management and quality assurance.
Requirements management.
Project Manager, Requirements Manager, Web & Data Analyst
Frankfurter Allgemeine Zeitung FAZ
Introducing a new web analytics suite with the complete replacement of the existing system.
Building a new tag management framework based on Google Tag Manager for web and app products.
Defining and coordinating all analytics requirements.
Migrating existing reports and establishing standardized processes and KPI definitions in the area of web analytics.
Planning, managing, and coordinating external IT service providers.
Supporting the rollout of new tracking and reporting processes.
Project management including planning, work packages, and rollout scenarios.
Requirements management for web analytics and reporting.
Coordination of external IT service providers.
Building and implementing a tag management framework with Google Tag Manager.
Migrating existing reports and standardizing KPIs.
Designing event tracking, rich media, and ad impressions with DoubleClick.
Documentation and quality assurance of tracking requirements.
Google Tag Manager for web and apps.
KPI definition and reporting.
DoubleClick and ad impressions.
Web analytics architecture and documentation.
Web & Data Analyst, Requirements Manager
1 & 1 Internet AG
Building an independent web analytics area with standardized KPI reporting, A/B testing, and optimization measures.
Defining company-wide KPIs.
Designing and implementing dashboards.
Conducting A/B tests.
Advising on the strategic consolidation of platforms.
Ensuring standard reporting as part of holiday cover.
Conducting in-depth analyses of KPIs such as conversion rate, orders, and visitor numbers.
Defining company-wide KPIs and building standardized reports.
Conducting A/B tests and website optimizations operationally.
Requirements management including coordination with stakeholders.
Advising on IT application architecture and strategy.
Adobe Analytics (SiteCatalyst).
Optimizely and SurveyMonkey.
KPI definition and reporting.
A/B testing and analysis.
IT architecture consulting.
Business Analyst, Requirements Manager, Web Analyst
Deutsche Bahn AG
Integrating various transport networks into the customer's website.
Conducting feasibility and requirements analyses.
Developing functional concepts.
Designing interfaces and coordinating with stakeholders.
Project and team management for integration into IT systems.
Analyzing and implementing web analytics requirements with Omniture.
Project and team management.
Feasibility and requirements analysis.
Concept development and integration into IT systems.
Interface design and description of functional processes.
Analysis and specification of web analytics requirements with Omniture.
Omniture / Adobe Analytics.
Project and team management.
Functional requirements analysis and specification.
IT high-level and functional concepts.
IT architecture consulting.
Freelance IT-Consultant
Freelance IT-Consultant
- Supporting companies in developing their data and web analytics architecture, from tracking frameworks and KPI definition through business intelligence integration to data-driven decision-making based on modern AI methods.
- Combining technological expertise with strategic consulting in numerous customer projects.
- Developing and implementing data analytics solutions and seamlessly integrating them into existing business intelligence environments.
- Supporting the definition and implementation of data strategies, evaluating existing BI systems, and supporting migration and transformation projects.
- Project and team management, requirements management, and agile project methods in complex, multi-project environments.
- Analyzing and optimizing existing business processes and deriving data-driven target processes.
- Process modeling and creating functional and technical flow diagrams.
- Designing and implementing server-side and client-side tag management frameworks.
- Online marketing integration, pixel management, performance reporting, and A/B testing.
- eCommerce consulting on digital marketing, customer communication, and benchmarking.
- Requirements analysis, design, and management, effort estimation, and work planning.
- Designing functional and technical application architectures as well as analyzing and documenting application systems.
- Error management and analysis.
- Using tools and technologies such as Power BI, Looker Studio, Tableau, BigQuery, SQL, Azure-Fabric, DAX, Power Query, Power Automate, Excel, Access, Azure, AWS, Google Cloud Run, Python, Node.js, JavaScript, jQuery, JSON, REST APIs, C / C++, HubSpot, Dynamics 365, SAP IS-U, Usercentrics, OneTrust, Jira, Confluence, Redmine, Enterprise Architect, HP Quality Center, Git, GitHub, Subversion, ClearCase.
- Using web analytics tools such as Google Analytics 4 and 360 Suite, Adobe Analytics, eTracker, AT Internet, econda, as well as tag management tools such as Google Tag Manager, Adobe DTM, Tealium AudienceStream, and various marketing pixels.
Project Manager, Business Analyst, Requirements Manager
Various clients
Freelance work as an IT consultant on projects for various clients from different industries.
Focus on creating detailed IT functional specifications.
Requirements and project management for client projects.
Work as a freelance IT consultant and business analyst in client projects.
Creation of high-level and detailed IT functional specifications.
Project and team management.
Requirements management.
Functional requirements analysis and specification.
Creation of high-level and detailed IT functional specifications.
Consulting on IT application architecture and strategy.
Systems Analyst, Software Developer
CS-Software GmbH
- Requirements analysis and design.
- Functional requirements analysis and specification.
- Creation of detailed IT functional specifications.
- Application design and development on the HP NonStop platform.
- Error analysis and bug fixing.
- In-house and on-site customer support and consulting.
Bundeswehr
Bundeswehr
- Service in the Bundeswehr from 01/2000 to 10/2000.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Professional Services, Media and Entertainment, Energy, Retail, and Insurance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Business Intelligence, Project Management, Marketing, Customer Service, and Product Development.
Summary
I support companies in developing their Data & Web Analytics architecture - from tracking frameworks and KPI definition through Business Intelligence integration to data-driven decision-making based on state-of-the-art AI methods.
With my extensive experience, I combine technological expertise with strategic consulting.
In numerous client projects, I have developed and implemented data analytics solutions and integrated them seamlessly into existing Business Intelligence environments. I support the definition and implementation of data strategies, the evaluation of existing BI systems, and the management of migration and transformation projects.
I also have extensive experience in project and team leadership, requirements management, and agile project delivery in complex, multi-project environments.
My way of working is characterized by analytical thinking, a structured approach, and a deep understanding of how technology, data, and business processes interact.
Skills
- Data Analytics & Kpi Definition, Dashboard Creation, Reporting
- Power Bi, Looker Studio, Tableau, Bigquery, Sql, Azure-Fabric, Dax, Power Query, Power Automate, Excel, Access
- Cloud & Big Data: Azure, Aws, Google Cloud Run
- Ai Models: Gpt-5 & Gpt-5-Code (Github Copilot & Azure), Perplexity
- Server- & Client-Side Tracking, Tag Management Frameworks, Data Layer Architecture, Consent Management
- Web Analytics: Google 360 Suite Incl. Google Analytics 4, Adobe Analytics, Etracker, At Internet, Econda
- Tag & Pixel Management: Google Tag Manager (Client & Server), Data Layer, Adobe Dtm, Meta Conversion Api, Tealium Audiencestream, Marketing Pixels (Google Ads, Meta, Criteo, Floodlight, Awin)
- Business Processes & Analysis: Business Processes
- Data Management: Process & Data Modeling, Etl Processes
- Online Marketing & Ecommerce: Website & Shop Integration, Performance Reporting
- A/B Testing & Optimization: Varify.Io, Optimizely, Abtasty, Surveymonkey
- Programming: Python, Node.Js, Javascript, Jquery, Json, Rest Apis, C / C++
- Crm & Erp: Hubspot, Dynamics 365, Sap (Is-U)
- Compliance Tools: Usercentrics, Onetrust
- Project Management & Methods: Agile (Scrum/Kanban), User Stories, Stakeholder Management, Jira, Confluence, Redmine, Enterprise Architect, Hp Quality Center
- Version Control: Git & Github, Subversion, Clearcase
- Web Analytics (Website Integration, Kpi Definition, Reporting, A/B Testing)
- Big Data Cloud Analytics (Azure, Aws, Google)
- Data Processing & Reporting (Python, Powerbi, Azure, Power Query, Power Automate)
- Analysis And Optimization Of Existing Business Processes And Derivation Of Data-Driven Target Processes
- Process Modeling, Creation Of Business And Technical Process Diagrams
- Design And Implementation Of Tag Management Frameworks (Server- And Client-Side)
- Online Marketing (Website Integration And Pixel Management, Performance Reporting, A/B Testing)
- Ecommerce (Digital Marketing, Customer Communication, Benchmarking)
- Project And Team Leadership, Agile (Scrum/Kanban), User Stories, Stakeholder Management
- Requirements Analysis And Design
- Requirements Management
- Effort Estimation And Work Planning
- Design Of Business And Technical Application Architecture
- Analysis And Documentation Of Application Systems
- Error Management And Analysis
- Google Analytics 360, Adobe Analytics (Marketing Cloud)
- Google Tag Manager (Client & Server)
- Google Cloud, Ga4 Measurement-Protocol
- Adobe Dtm, Data Layer
- Tealium Tag Management / Audiencestream
- Azure-Fabric, Power-Bi, Dax, Power-Query, Power-Automate, Looker-Studio, Sap Is-U
- Big Query, Sql, Python
- Etracker, At Internet, Econda
- Marketing Pixels (Criteo, Google Ads, Floodlight, Meta, Awin)
- Meta Conversion Api
- Usercentrics, Onetrust
- Intelliad, Funnel
- Web Development (Node.Js, Javascript, Jquery, Rest)
- Chartbeat
- Optimizely, Abtasty, Varify.Io, Surveymonkey, Maxymiser
- Jira, Redmine, Confluence
- Enterprise Architect
- Hp Quality Center
- Version Control Systems: Git & Github, Subversion, Clearcase
Languages
Education
Fachhochschule Wiesbaden
Diplom Informatiker (FH) · Computer Science · Wiesbaden, Germany
Statistics
Experience
Global experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Torsten is based in Dreieich, Germany.
Torsten speaks the following languages: German (Native), English (Advanced).
Torsten has at least 26 years of experience. During this time, Torsten has worked in at least 12 different roles and for 16 different companies. The average length of individual experience is 2 years and 6 months. Note that Torsten may not have shared all experience and actually has more experience.
Based on recent experience, Torsten would be well-suited for roles such as: Data Analyst, Requirements Manager, Data Analyst, Web & Data Analyst, Project and Requirements Manager.
Torsten's most recent position is Data Analyst, Requirements Manager at Isabellenhütte Heusler GmbH.
In recent years, Torsten has worked for Isabellenhütte Heusler GmbH, Douglas AG, R+V Allgemeine Versicherung AG, Pfalzwerke Gruppe, and SENEC GmbH.
Torsten is most experienced in industries like Information Technology, Professional Services, and Media and Entertainment. Torsten also has some experience in Energy, Retail, and Insurance.
Torsten is most experienced in business areas like Information Technology, Business Intelligence, and Project Management. Torsten also has some experience in Marketing, Customer Service, and Product Development.
Torsten has recently worked in industries like Information Technology, Professional Services, and Insurance.
Torsten has recently worked in business areas like Business Intelligence, Information Technology, and Project Management.
Torsten attended Fachhochschule Wiesbaden for Computer Science.
Torsten will be available from November 2026.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 14 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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