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Shahram D.-IT Project Manager, Data Analyst & Consultant

Shahram D. - IT Project Manager, Data Analyst & Consultant - profile avatar
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Hamburg, Germany

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Experience

Jul 2025 - Jul 2026
Hamburg, Germany

IT Project Manager & Consultant (Design and Implementation of EU Regulations)

Witt Group / Otto Group

Position summary
IT Project Manager & Consultant (Design and Implementation of EU Regulations) at Witt Group / Otto Group
Industries
Information Technology
Retail
Business areas
Information Technology
Marketing
Project Management
Quality Assurance
Sustainability Management
  • Planning, management and monitoring of the Corporate Responsibility Tech Enablement project for IT
  • Design and implementation of the EUDR (EU Deforestation Regulation)
  • Design and implementation of the Eco-Design Regulation
  • Continuation of projects as part of the Corporate Responsibility strategy
  • Definition and review of requirements (e.g. governance, success metrics) and, where necessary, analysis and resolution of problems
  • Overall management, marketing, communication and quality assurance of the projects
  • Creation of the project plan including timeline/roadmap, budget and resources
  • Ensuring compliance with budget and deadlines
  • Defining project management guidelines, methods and priorities
  • Planning and tracking resources & efforts, also in cooperation with other IT departments
  • Evaluation of projects and preparation of results (reporting to management)
  • Identification and reduction of risks
  • Regular communication with stakeholders
  • Management of internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, Sharepoint, MS 365 Platform etc.)
  • Development of standards and automation of processes
  • Technical design and documentation of the Digital Product Passport
  • Selection and evaluation of potential software providers
  • Training and workshops on Osapiens

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, Sharepoint, MS 365 Platform, Trello, Osapiens, Naravero etc.

Mar 2025 - Apr 2025

Data and Digital Analyst & Consultant

e-hoi GmbH

Position summary
Data and Digital Analyst & Consultant at e-hoi GmbH
Industries
Tourism
Business areas
Business Intelligence
Information Technology
Marketing
Project Management
  • Design and independent implementation of web tracking using GTM/GA4 for the ES, FR, PT markets
  • Optimization of existing tracking for the other markets
  • Business Intelligence reporting & analysis of backend data and development of recommendations for action
  • Contact person for website tracking, A/B testing and data analysis
  • Collaboration with marketing, UX and IT teams to improve tracking and reporting
  • Development and maintenance of reports and creation of a roadmap for A/B tests
  • Communication of website trends and optimization opportunities to stakeholders and managers
  • Management of web analytics reporting and measurement
  • Ensuring data accuracy and working with the IT team to solve problems and implement new tracking features
  • Close collaboration with cross-functional teams to measure and improve website performance
  • Support in planning, implementing and evaluating A/B tests to improve engagement and conversion rates
  • Development of relevant dashboards and reporting mechanisms for stakeholders
  • Support for company-wide measurement initiatives to ensure data accuracy
  • Regular communication with stakeholders
  • Management of internal and external stakeholders and service providers (Scrum, Jira, Confluence, task tracking, Sharepoint, MS 365 Platform etc.)

Label: Jedox, GA4, GTM, Looker, Power BI, Azure, AWS, TCP, IAB, GDPR, CCPA, UX/CX, Figma, Draw.io, Sharepoint, MS 365 Platform, Jira, Confluence, Trello etc.

Nov 2024 - Present
Hamburg, Germany

IT Project Manager Business Intelligence Migration (Tableau – Power BI) & Consultant

BASF / BASF Digital Solutions

Position summary
IT Project Manager Business Intelligence Migration (Tableau – Power BI) & Consultant at BASF / BASF Digital Solutions
Industries
Chemical
Business areas
Business Intelligence
Information Technology
Project Management
Quality Assurance
  • Planning and management of the Tableau migration to Power BI across all international markets
  • Coordination between IT, data management and Business Intelligence teams
  • Process optimization using MS Power Automate (Flow)
  • Creation, maintenance and optimization of CI/CD pipelines
  • Ensuring the correct migration of dashboards and reports
  • Creation of the project plan including timeline/roadmap, budget and resources
  • Ensuring compliance with budget and deadlines
  • Identification and reduction of risks
  • Quality assurance after the migration
  • Training and workshops on report usage with stakeholders
  • Development of interactive dashboards
  • Regular communication with stakeholders
  • Management of internal and external stakeholders and service providers (Azure DevOps, backlog management, task tracking, Sharepoint, MS 365 Platform etc.)
  • Development of standards and automation of processes

Label: Power BI, Tableau, Azure, Azure DevOps, SAP BW, Alteryx, GCP, AWS, SQL, Javascript, DAX, Tableau Expressions/LOD, TCP, IAB, GDPR, CCPA, UX/CX, Figma, Draw.io, Sharepoint, MS 365 Platform, Jira, Confluence, Trello etc.

Jan 2023 - Oct 2023
Oberhaching, Germany

Data Analyst & Consultant

Bürklin GmbH & Co KG

Position summary
Data Analyst & Consultant at Bürklin GmbH & Co KG
Industries
Retail
Business areas
Business Intelligence
Information Technology
Marketing
Project Management
  • Creation of reports and analyses
  • Data visualization and generation of insights
  • Training and workshops on report usage with stakeholders
  • Development of interactive dashboards
  • Creation of reports and data exports in the dashboard
  • Building ETL pipelines to prepare and visualize data in Power BI
  • Performing data consistency and quality checks on cloud-based and on-premise data sources to create reports, dashboards and visualizations
  • Performing analyses and developing recommendations for action to increase/optimize revenue and profit, ROI/ROAS, taking into account Marketing Mix Modelling and attribution modelling.
  • Audit / current-state analysis of the analytics setup (app / web)
  • Web & app tracking, including optimization of the analytics implementation (GA3 -> GA4)
  • Design and development of reports/dashboards, including requirements management, regarding the migration of GA3 data to GA4 using additional tools and data sources such as Big Query, Data & Looker Studio, elastic, SAS, Azure, Power BI etc.
  • Data protection and consent management (Clickskeks, Google Consent Mode v1/ACM, TCP, IAB, GDPR, CCPA) in coordination with relevant stakeholders, including evaluation, migration and implementation
  • Deep-dive and ad-hoc analyses as well as development of recommendations for action and initiation of optimization measures (UX/CX, Figma, Draw.io) using agile methods (Scrum, backlog, sprints)
  • Design and delivery of workshops
  • Management of internal and external stakeholders and service providers (Jira, Confluence, Miro, Sharepoint, MS 365 Platform etc.)

Label: Power BI, Azure, Big Query, Data/Looker Studio, elastic, SAS, GA3& GA4, Clickskeks, Google Consent Mode v1/ACM, TCP, IAB, GDPR, CCPA, UX/CX, Figma, Draw.io, Jira, Confluence, Miro, Sharepoint, MS 365 Platform.

Nov 2010 - Dec 2012
Hamburg, Germany

Managing Director / Owner of a Franchise Business

Ditsch GmbH

Position summary
Managing Director / Owner of a Franchise Business at Ditsch GmbH
Industries
Food and Beverage
Business areas
Human Resources
Marketing
Operations
Procurement
Sales
Strategy
  • General management
  • Business Development
  • Marketing and Resource Planning (purchasing, customer acquisition)
  • HR, disciplinary responsibility for 12 employees
Oct 2009 - Present
Hamburg, Germany

IT, Digital, Content, Data, Analytics and Strategy Project Manager

Convolant Emirate Group / Carbon Innovations GmbH

Position summary
IT, Digital, Content, Data, Analytics and Strategy Project Manager at Convolant Emirate Group / Carbon Innovations GmbH
Industries
Information Technology
Business areas
Information Technology
Marketing
Project Management
Strategy
  • Coordination of all digital projects
  • Web and business analysis (E2E, PoC, tech stack)
  • Design and implementation of E2E platforms
  • Content management and online marketing
  • Stakeholder and requirements management
Jul 2009 - Present
Hamburg, Germany

PM/PL/PO & Consultant, Business Analyst, Data Analyst

Shahram Djafari Analytix.Consulting

Position summary
PM/PL/PO & Consultant, Business Analyst, Data Analyst at Shahram Djafari Analytix.Consulting
Industries
Professional Services
Business areas
Business Intelligence
Customer Service
Information Technology
Marketing
Product Development
Project Management
Sales

Project management (IT, Digital, Data, BI, Transformation) - Design and planning of IT projects and technology implementation, including acquisition, selection processes and negotiations (Jira, Confluence, Miro, Asana, Sharepoint, MS365 platform, DevOps, Git etc.) - Acquisition, consulting, support and service for customers and/or on behalf of customers - Consulting and optimization of digital platforms with a focus on UX/design (customer and/or user journey), programming - BI, Data & Digital Analytics – Europe-wide: Creation of reports and analyses; data visualization and generation of insights; training and workshops on report usage with stakeholders; development of interactive dashboards; setup of ETL pipelines for processing and visualizing data in BI tools (MS Fabric, Git (Hub, Lab), Azure DevOps); data consistency and quality checks from cloud-based and on-premise data sources for the creation of reports, dashboards and visualizations; analyses of product and service sales; import and export as well as integration of data for visualization (Tableau, Qlik, Power BI, MicroStrategy, LookerStudio etc.), E2E; complete responsibility for the data landscape / lifecycle; data and digital analytics consulting; process and system optimization (business, data); strategy and design regarding data and digital platforms (Audit, PoC, E2E, B2C, B2B); project management / project leadership (Scrum, Kanban, classic); hands-on / operational involvement; consulting and support in the selection and implementation of analytics and tag management tools (Audit, PoC, E2E, B2C, B2B); definition and development of KPIs; development of recommendations for action / action plans to optimize company goals/performance/sales/platform/ROI/ROAS; analysis and management of data and processes (interface monitoring and optimization of workflows, business processes and work procedures); development of reporting / dashboards (optimization, new setup, consulting) - Tag management: Implementation, monitoring, mapping and optimization of pixels/tags/data layers (GTM, Launch/DTM/Data Collection, Tealium, Ensighten, Exactag, Adjust, Signal, Commanders Act, source code) - Consent management: Strategic planning and design as well as PM in data protection, including evaluation, migration, implementation, Audit, PoC, E2E, B2C, B2B (TCP, IAB, Google Consent Mode, CCPA, DSGVO, OneTrust, Civic, Didomi, Tealium IQ, Clickskeks etc.) - Social media marketing and analytics: Analysis of social media data using social media analytics tools such as Hootsuite, Spredfast, Sprinklr, linkfluence etc.; social media management (Facebook, Instagram, Youtube etc.); definition and development of KPIs, reports and dashboards - Content and online marketing: SEO / SEA / SEM / semantic search approaches; technical SEO, on/off-page optimization, backlinks; Google and Bing Ads; performance marketing / email and newsletter marketing; marketing mix modeling / attribution modeling; programmatic / Ad Tech / DSP / DMP (Adform, GMP); content strategy and content development for platforms / channels; conceptual and technical optimization of the CMS; content localization (project management)

Oct 2008 - Dec 2010

Founder / Owner

Golriz Ad Agency Teheran

Position summary
Founder / Owner at Golriz Ad Agency Teheran
Industries
Advertising
Business areas
Human Resources
Marketing
Strategy
  • General management
  • Business development & marketing
  • HR, disciplinary responsibility for five employees
Apr 2008 - Jun 2009
Hamburg, Germany

Head of Content, SEO, Tracking, Bauer Digital KG

Heinrich Bauer Verlag KG

Position summary
Head of Content, SEO, Tracking, Bauer Digital KG at Heinrich Bauer Verlag KG
Industries
Information Technology
Media and Entertainment
Business areas
Information Technology
Marketing
Product Development
Project Management
Strategy
  • Content management (websites of the magazines TV Movie, TV Hören und Sehen, Fernsehwoche, TV 14, TV World, TV Movie Digital)
  • Web analytics and definition of KPIs (Webtrekk, Google Analytics, Piwik), quality checks, reporting and recommendations for action
  • Online and affiliate marketing, social media marketing and analytics (Facebook PowerEditor, Google Analytics, Twitter, Facebook, Youtube etc.)
  • Further development and optimization of the subscription portals of the Bauer publishing group (sales: design / programming of landing pages and microsites, HTML, CSS, Javascript, PHP)
  • Relaunch of tv14.de (project responsibility, HTML, CSS, Javascript, PHP)
  • Employee training (CMS (Typo3, Drupal), database)
  • SEO/SEM contact for tvmovie.de and tv14.de
  • Active improvement of tvmovie.de regarding usability and user retention
Oct 2005 - Mar 2008

Head of Content and Web Development

Bauer Systems KG

Position summary
Head of Content and Web Development at Bauer Systems KG
Industries
Media and Entertainment
Business areas
Business Intelligence
Information Technology
Marketing
Strategy
  • Web development (HTML, CSS, Javascript, PHP) and online editorial work at tvmovie.de
  • Further development of the websites of the magazines TV Hören und Sehen, Fernsehwoche, TV 14 regarding reach and partnerships (HTML, CSS, Javascript, PHP)
  • Further development and optimization of the subscription portals of the Bauer publishing group (design and programming of landing pages and microsites)
  • Online and partnership marketing
  • Search engine optimization
  • Development of SEO measures based on the evaluation of Webtrekk analytics data
  • Design and optimization of strategies
  • Documentation and reporting using reporting tools
Mar 1999 - Sep 2005

Content Manager/Web Producer

Heinrich Bauer Programmzeitschriftenverlag

Position summary
Content Manager/Web Producer at Heinrich Bauer Programmzeitschriftenverlag
Industries
Media and Entertainment
Business areas
Business Intelligence
Information Technology
Marketing
Project Management
Strategy
  • Lead project manager responsible for the planning and implementation of the websites for the magazines TV Hören und Sehen, Fernsehwoche, TV 14, TV World and Auf einen Blick
  • Web development (HTML, CSS, Javascript, PHP) and online editing at tvmovie.de
  • Online and partnership marketing
  • Search engine optimization
  • Development of SEO measures based on tracking data
  • Documentation and monitoring of data to determine the online strategy and introduce optimized measures
  • Web development, responsible for the technical and editorial development of the TV & Media sections at tvmovie.de
  • Online editing including partnership marketing
Jan 1992 - Dec 2013

Digital Analytics, Content, Online Marketing and Project Management

Diverse Firmen

Position summary
Digital Analytics, Content, Online Marketing and Project Management at Diverse Firmen
Business areas
Business Intelligence
Information Technology
Marketing
Project Management
  • Web and app analytics, online marketing, content management, content marketing, content strategy, project management (traditional and agile), web development, consulting
May 1986 - Dec 2000
Tehran, Iran, Islamic Republic of

Self-employed Dealer

Teppichhaus Djafari

Position summary
Self-employed Dealer at Teppichhaus Djafari
Industries
Arts and Crafts
Retail
Business areas
Logistics
Sales
  • Sale and distribution of Oriental rugs and antiques from the Middle East
  • Worldwide import and export of Oriental rugs
  • Sales exhibition

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Professional Services, Retail, Arts and Crafts, Media and Entertainment, and Chemical.

Information Technology
Professional Services
Retail
Arts and Crafts
Media and Entertainment
Chemical
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Marketing, Project Management, Business Intelligence, Sales, and Strategy.

Information Technology
Marketing
Project Management
Business Intelligence
Sales
Strategy
Profile match chart

Summary

Shahram Djafari Analytix.Consulting, Hamburg Role: PM/PL/PO & Consultant, Business Analyst, Data Analyst

Project Management (IT, Digital, Data, BI, Transformation)

Skills

  • Jira
  • Confluence
  • Trello
  • Asana
  • Ms Project
  • Ms 365
  • Ms Fabric
  • Azure Devops
  • Github
  • Gitlab
  • Ci/Cd
  • Adobe Experience Cloud (Adobe Analytics, Aem, Audience Manager, Ajo/Cjo, Target, Campaign, Debugger, Iam And Federated Id Etc.)
  • Webtrekk
  • Exactag
  • Etracker
  • Adjust
  • Tealium
  • Google Analytics
  • Firebase
  • Google Marketing Platform
  • Google Cloud
  • Adobe Advertising Cloud
  • Aws
  • Ms Azure
  • Ms Power Bi
  • Qlik (View, Sense)
  • Tableau
  • Data/Looker Studio
  • Big Query
  • (Micro)Strategy
  • R
  • Python
  • Sql
  • Spss
  • Sas
  • Bpm Tools & Systems (Ms Power Automate, Celonis, Elasticsearch, Kibana, Grafana)
  • Crm Systems (Salesforce, Hubspot, Ms Dynamic, Sap Salescloud, Netsuite, Weclapp Etc.)
  • Adobe Creative Cloud (Photoshop, Dreamweaver Etc.)
  • Meta Business Suite
  • Hootsuite
  • Goolge Alerts
  • E-Commerce (Magento, Xtcommerce Etc.)
  • Tag Management (Commanders Act, Google Tag Manager, Signal, Adobe Dtm/Launch, Tealium, Ensighten Etc.)
  • Consent Management (Onetrust, Civic, Didomi, Consentmanager, Clickskeks)
  • Erp (Sap, Oracle, Netsuite, Ms Dynamic, Weclapp Etc.)
  • Ms Office
  • Web Programming (Html, Css, Javascript)
  • Cms (Typo3, Joomla, Mambo, Drupal, Custom Cms)
  • Programmatic Ad Technologies (Dv360, Adform Etc.)
  • Regulatory Software (Osapiens, Naravero Etc.)
  • Shopkick (Beacon Technology)
  • Sdk
  • Iam
  • Quarkxpress
  • Trados
  • Transit
  • And Much More

Technologies And Methods:

  • Power Bi
  • Azure
  • Gcp
  • Aws
  • Tableau
  • Qlik
  • (Micro)Strategy
  • Lookerstudio
  • Etl Pipelines
  • Google Tag Manager (Gtm)
  • Adobe Experience Platform (Adobe Experience Cloud, Adobe Analytics, Ajo, Target, Launch, Aem, Debugger Etc.)
  • Tealium
  • Ensighten
  • Exactag
  • Adjust
  • Signal
  • Commanders Act
  • Onetrust
  • Civic
  • Didomi
  • Tealium Iq
  • Clickskeks
  • Jira
  • Confluence
  • Ms365 Platform
  • Miro
  • Asana
  • Sharepoint
  • Hootsuite
  • Spredfast
  • Sprinklr
  • Linkfluence
  • Seo / Sea / Sem
  • Google And Bing Ads
  • Adform
  • Gmp
  • Cms (Content Management Systems) - Technical Optimization
  • Scrum
  • Kanban

Languages

German
Native
Persian
Native
English
Advanced

Education

Apr 2024 - Jun 2027

Fernuniversität Hagen

Master of Business Administration · Business Administration · Hagen, Germany

Aug 1999 - Jul 2001

Web Producer Certificate · Web-Producer

Jul 1998 - Nov 2000

Justus-Liebig-Universität

Diplom-Ecotrophologist · Ecotrophology

...and 2 more

Certifications & licenses

Certified adform DSP Fundamentals

Google Tag Manager Certification

Certified Exactag Marketing Attribution Expert

Certification course at UBC and USC (Web Analytics / Web & Business Intelligence)

UBC and USC

Award of Achievement in Digital Analytics (Web and App Monitoring/Tracking)

University of British Columbia, Canada

Certified Affiliate Marketing Manager

Zanox

University Certificate in Online Marketing)

Hamburg Media School

University Certificate in Project Management

FH Lübeck

Fachhochschule Lübeck

Adobe CS3/CS4

Screenwriting

Flash

Java

Online Marketing

Editing (Editor)

Writing for Online Media

Video Journalism/TV Journalism

Certification course Fullstack Developer (Refresher) (in preparation)

Statistics

Experience

Total positions 13
Experience in Information Technology 18 y
Avg length 6 y 10 m
Longest experience 21 y 11 m

Global experience

Countries worked in 2 (Germany, Iran, Islamic Republic of)
Primary country Germany

Expertise

Recent roles IT Project Manager & Consultant (Design and Implementation of EU Regulations), Data and Digital Analyst & Consultant, IT Project Manager Business Intelligence Migration (Tableau – Power BI) & Consultant
Main industries Information Technology, Professional Services, Retail
Main business areas Information Technology, Marketing, Project Management

Qualifications

Highest degree Master
Certifications earned 19
Member since
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Frequently asked questions

Have questions? Find more information here.

Shahram is based in Hamburg, Germany.

Shahram speaks the following languages: German (Native), Persian (Native), English (Advanced).

Shahram has at least 40 years of experience. During this time, Shahram has worked in at least 13 different roles and for 13 different companies. The average length of individual experience is 3 years and 1 month. Note that Shahram may not have shared all experience and actually has more experience.

Based on recent experience, Shahram would be well-suited for roles such as: IT Project Manager & Consultant (Design and Implementation of EU Regulations), Data and Digital Analyst & Consultant, IT Project Manager Business Intelligence Migration (Tableau – Power BI) & Consultant.

Shahram's most recent position is IT Project Manager & Consultant (Design and Implementation of EU Regulations) at Witt Group / Otto Group.

In recent years, Shahram has worked for Witt Group / Otto Group, e-hoi GmbH, BASF / BASF Digital Solutions, Bürklin GmbH & Co KG, and Convolant Emirate Group / Carbon Innovations GmbH.

Shahram is most experienced in industries like Information Technology, Professional Services, and Retail. Shahram also has some experience in Arts and Crafts, Media and Entertainment, and Advertising.

Shahram is most experienced in business areas like Information Technology, Marketing, and Project Management. Shahram also has some experience in Business Intelligence, Sales, and Strategy.

Shahram has recently worked in industries like Professional Services, Information Technology, and Chemical.

Shahram has recently worked in business areas like Information Technology, Marketing, and Project Management.

Shahram holds a Master in Business Administration from Fernuniversität Hagen.

Shahram has 19 certificates. Among them, these include: Certified adform DSP Fundamentals, Google Tag Manager Certification, and Certified Exactag Marketing Attribution Expert.

Shahram is immediately available part-time for suitable projects.

Daily rate distribution

0% 25% 50% 75% 100%
10% of experts charge less than €640 per day.
20% of experts charge between €640 and €800 per day.
30% of experts charge between €800 and €960 per day.
20% of experts charge between €960 and €1120 per day.
10% of experts charge between €1120 and €1280 per day.
10% of experts charge €1280 or more per day.
<€640 €640-​800 €800-​960 €960-​1120 €1120-​1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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750
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Daily rate avg. 874 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 840 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 25 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.