Shahram Djafari - IT Project Manager & Data Analyst for EU

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Hamburg, Germany

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Experience

Jul 2025 - Present

1 year 2 months

Hamburg, Germany

IT Project Manager & Consultant (Concept and implementation of EU regulations)

Witt Group / Otto Group

Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
Concept and implementation of the EUDR (EU Deforestation Regulation)
Concept and implementation of the Eco-Design Regulation
Continued support of projects within the Corporate Responsibility strategy
Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
Overall project management, marketing, communication, and quality assurance for the projects
Creation of the project plan including timeline/roadmap, budget, and resources
Ensuring compliance with budget and deadlines
Defining guidelines for project control, methods, and priorities
Planning and tracking resources and effort, also together with other IT teams
Evaluation of projects and preparation of results (reporting to management)
Identification and reduction of risks
Regular communication with stakeholders
Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
Development of standards and process automation

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.

Mar 2025 - Apr 2025

2 months

Data and Digital Analyst & Consultant

e-hoi GmbH

Concept and independent implementation of web tracking using GTM/GA4 for the ES, FR, and PT markets
Optimization of the existing tracking for the other markets
Business intelligence reports and analysis of backend data, as well as development of recommendations for action
Contact person for website tracking, A/B tests, and data analysis
Working with marketing, UX, and IT teams to improve tracking and reporting
Development and maintenance of reports, and creation of a roadmap for A/B tests
Communicating website trends and optimization options to stakeholders and managers
Managing web analytics reporting and measurement
Ensuring data accuracy and working with the IT team to solve issues and implement new tracking features
Close cooperation with cross-functional teams to measure and improve website performance
Support in planning, implementing, and evaluating A/B tests to improve engagement and conversion rate
Development of relevant dashboards and reporting mechanisms for stakeholders
Support for company-wide measurement initiatives to ensure data accuracy
Regular communication with stakeholders
Steering internal and external stakeholders and service providers (Scrum, Jira, Confluence, task tracking, SharePoint, MS 365 platform etc.)

Label: Jedox, GA4, GTM, Looker, Power BI, Azure, AWS, TCP, IAB, GDPR, CCPA, UX/CX, Figma, Draw.io, SharePoint, MS 365 platform, Jira, Confluence, Trello etc.

Nov 2024 - Present

1 year 10 months

Hamburg, Germany

IT Project Manager Business Intelligence Migration (Tableau – Power BI) & Consulting

BASF / BASF Digital Solutions

Planning and leading the Tableau migration to Power BI across all international markets
Coordination between IT, data management, and business intelligence teams
Process optimization using MS Power Automate (Flow)
Ensuring the correct migration of dashboards and reports
Creation of the project plan including timeline/roadmap, budget, and resources
Ensuring compliance with budget and deadlines
Identification and reduction of risks
Quality assurance after the migration
Regular communication with stakeholders
Steering internal and external stakeholders and service providers (Azure DevOps, backlog management, task tracking, SharePoint, MS 365 platform etc.)
Development of standards and process automation

Label: Power BI, Tableau, Azure, Azure DevOps, SAP BW, Alteryx, GCP, AWS, TCP, IAB, GDPR, CCPA, UX/CX, Figma, Draw.io, SharePoint, MS 365 platform, Jira, Confluence, Trello etc.

Jan 2023 - Oct 2023

10 months

Oberhaching, Germany

Data Analyst & Consultant

Bürklin GmbH & Co KG

Creating reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Building ETL pipelines for preparing and visualizing data in Power BI
Performing data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Performing analyses and developing recommendations for action to increase/optimize revenue and profit, ROI/ROAS, taking into account marketing mix modeling and attribution modeling.
Audit / current-state analysis of the analytics setup (app / web)
Web and app tracking, including optimization of the analytics implementation (GA3 -> GA4)
Concept and development of reports/dashboards, including requirements management regarding the migration of GA3 data to GA4 using additional tools and data sources such as Big Query, Data & Looker Studio, elastic, SAS, Azure, Power BI etc.
Data protection and consent management (Clickskeks, Google Consent Mode v1/ACM, TCP, IAB, GDPR, CCPA) in coordination with the relevant stakeholders, including evaluation, migration, and implementation
Deep-dive and ad hoc analyses, as well as development of recommendations and initiation of optimization measures (UX/CX, Figma, Draw.io) using agile methods (Scrum, backlog, sprints)
Concept and delivery of workshops
Steering internal and external stakeholders and service providers (Jira, Confluence, Miro, SharePoint, MS 365 platform etc.)

Label: Power BI, Azure, Big Query, Data/Looker Studio, elastic, SAS, GA3& GA4, Clickskeks, Google Consent Mode v1/ACM, TCP, IAB, GDPR, CCPA, UX/CX, Figma, Draw.io, Jira, Confluence, Miro, SharePoint, MS 365 platform.

Aug 2021 - Feb 2023

1 year 7 months

Hamburg, Germany

Project Manager, Product Owner, Data Analyst & Consultant

OTTO GmbH & Co. KG

Creating reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Building ETL pipelines for preparing and visualizing data in Power BI
Performing data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Performing analyses for the sales of products and services
Defining a product-overarching approach to derive metrics based on strategic and operational goals, among other things through a Metric Planning Canvas by connecting the complete system landscape to Elastic and creating visualizations and reports, including collecting system usage data with Matomo
Supporting the product owners of the directorate in defining metrics and KPIs for each product in the Digital Retail product landscape based on the overarching approach
Moderating workshops and interviews with various stakeholders, especially with a focus on business topics (business analysts, POs, and colleagues from non-tech areas)
Supporting the Digital Retail development team with data delivery into the data hub through a robust data pipeline
Analyzing data and deriving recommendations for action and insights for the respective stakeholders
Steering internal and external stakeholders and service providers (Jira, Confluence, Miro, SharePoint, MS 365 platform etc.)

Label: Power BI, MS Azure, AWS, Elastic, Kibana, Grafana, Matomo, Tealium, Jira, Confluence, Miro, SharePoint, 365 platform

Apr 2021 - Apr 2023

2 years 1 month

Braunschweig, Germany

Data Analyst & Consultant

Volkswagen Financial Services AG

Creating reports and analyses
Data visualization and generating insights
Training and workshops on report usage with stakeholders
Developing interactive dashboards
Creating reports and data exports in the dashboard
Building ETL pipelines for preparing and visualizing data in Power BI
Carrying out data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards and visualizations
Performing analyses for sell-offs of products and services
Auditing the Adobe Analytics setup (concept, implementation, reports & dashboards)
Concepting and setting up dashboards & reports in Adobe Analytics
Developing and managing segments, dimensions and metrics
Advising internal IT and development teams as well as department leadership on data privacy and consent management topics (Civic, OneTrust, Didomi, Google Consent Mode v1/ACM, TCP, IAB, GDPR, CCPA) in coordination with the relevant stakeholders, including evaluation, migration and implementation
Advising on and optimizing the consent management tool (Civic) with regard to UX (Miro, Draw.io, Adobe Target, A/B testing, Adobe Creative Cloud, CSS)
Analysing and handling ambiguous data and testing/cross-checking data from different sources (Salesforce, SAP, backend)
Responsibility for the report suites and their administration
Analysing campaign tracking and setting up attribution models and relevant metrics
Advising on and evaluating the introduction of a new tracking tool, including acquisition and responsibility for the selection processes (Google Analytics, Matomo/Piwik, MapIntelligence)
Analysing data and deriving recommendations for action
Developing and delivering insights and recommendations for the respective business unit/market that help achieve company goals in order to steer/optimize online sales (ROI, ROAS, marketing mix and attribution)
Standardizing reports and defining technical requirements
Managing internal and external stakeholders and service providers (Jira, Confluence, Miro, SharePoint, MS 365 platform etc.)

Label: Qlik, Power BI, Adobe Experience Platform (Adobe Analytics, AJO, Target, Launch, AEM, Debugger etc.), Civic, OneTrust, Didomi, Google Consent Mode v1/ACM, TCP, IAB, GDPR, CCPA, Miro, Draw.io, Adobe Launch, Adobe Target, Tealium, CSS, Salesforce, SAP, Backend, Google Analytics, Matomo/Piwik, MapIntelligence, Jira, Confluence, SharePoint, MS 365 platform.

Mar 2021 - Jul 2021

5 months

Munich, Germany

Data and Marketing Analyst & Consultant

Glaxo Smithkline

Creating reports and analyses
Data visualization and generating insights
Training and workshops on report usage with stakeholders
Developing interactive dashboards
Creating reports and data exports in the dashboard
Building ETL pipelines for preparing and visualizing data in Power BI
Carrying out data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards and visualizations
Performing analyses for sell-offs of products and services
Developing and improving user journeys
Analysing user acceptance (UX) regarding new or newly introduced features and developing optimization and action recommendations (Adobe Creative Cloud, Figma, Hotjar, Salesforce)
Optimizing the data flow across all internal platforms and systems (GA360, GA4, Adobe Analytics, Claravine, Salesforce, Power BI)
Advising and developing recommendations in the areas of attribution and marketing mix, data privacy and consent management (GDPR, TCP, IAB, ACM)
Defining and developing feature requests, including active monitoring and steering of implementation
Project coordination and stakeholder management, including the German market, Shared Service Center and global product management (Jira, Confluence, Miro, SharePoint, MS 365 platform etc.)
Providing constructive support in introducing new workflows and upskilling measures

Label: Power BI, Adobe Creative Cloud, Figma, Hotjar, Salesforce, GA360, GA4, GTM, Tealium, Adobe Experience Platform (Adobe Analytics, AJO, Launch, AEM, Debugger etc.), Claravine, GDPR, TCP, IAB, ACM, Jira, Confluence, Miro, SharePoint, MS 365 platform

Feb 2021 - Apr 2021

3 months

Munich, Germany

Data Analyst & Consultant (Web and App)

Allvest (Allianz)

Creating reports and analyses
Data visualization and generating insights
Training and workshops on report usage with stakeholders
Developing interactive dashboards
Creating reports and data exports in the dashboard
Building ETL pipelines for preparing and visualizing data in Power BI
Carrying out data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards and visualizations
Performing analyses for sell-offs of products and services
Auditing the Adobe Analytics setup including Commanders Act
Creating a workflow plan for cross-system coordination
Tracking/analyzing traffic and user behavior on the Allvest website to build a data base
Developing a cross-functional collaboration structure, networking and quality control of data from different sources (Salesforce, marketing, frontend)
Defining web analytics KPIs and designing a web analytics process, including related processes for campaign control
Developing and optimizing reports and dashboards according to stakeholder requirements
Identifying the skills needed to staff the web analytics processes
Advising on digital data analytics topics
Managing internal and external stakeholders and service providers (Jira, Confluence, Miro, SharePoint, MS 365 platform etc.)

Label: Power BI, Adobe Experience Platform (Adobe Analytics, AJO, Target, Launch, AEM, Debugger etc.), Commanders Act, Salesforce, Jira, Confluence, Miro, SharePoint, MS 365 platform

Feb 2021 - Mar 2021

2 months

Berlin, Germany

Data Analyst & Consultant & Customer and Project Management

Jellyfish Germany GmbH

Creating reports and analyses
Data visualization and generating insights
Training and workshops on report usage with stakeholders
Developing interactive dashboards
Creating reports and data exports in the dashboard
Building ETL pipelines for preparing and visualizing data in Power BI
Carrying out data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards and visualizations
Performing analyses for sell-offs of products and services
Acquiring, advising and supporting global customers and stakeholders regarding the migration and implementation of Universal Analytics and Adobe Analytics to Google Analytics 4 as well as evaluating and assessing the usability of other tracking tools such as Matomo/Piwik, MappIntelligence etc.
Auditing, analysing and developing solutions to optimize reporting with a focus on ROI/ROAS and attribution as well as the marketing mix
Designing tracking implementation and evaluating tool stacks (Adobe Analytics, Google Analytics incl. E2E, PoC)
Evaluating and assessing the use of tag management tools (Google Tag Manager, Adobe Launch, Tealium incl. E2E, PoC)
Developing proposals and recommendations regarding data visualization (Tableau, DataStudio, Power BI)
Designing and creating a roadmap for evaluating and implementing data privacy and consent management platforms (CCPA, GDPR, TCP, IAB, ACM)
Documentation using agile project management tools (Jira, Confluence, Miro, Asana, SharePoint, MS 365 platform etc.)
Hands-on and operational collaboration within Kanban and agile project teams (Scrum, sprints)

Label: Power BI, Tableau, Adobe Experience Platform (Adobe Analytics, AJO, Target, Launch, AEM, Debugger etc.), Google Analytics 4, Matomo/Piwik, MappIntelligence, DataStudio, Google Tag Manager, Adobe Launch, Tealium, CCPA, GDPR, TCP, IAB, ACM, Jira, Confluence, Miro, Asana, SharePoint, MS 365 platform, Scrum

Dec 2020 - Mar 2021

4 months

Frankfurt am Main, Germany

Data Analyst & Consultant (App, Cloud & Data Privacy)

Randstad, Deutschland

Creating reports and analyses
Data visualization and generating insights
Training and workshops on report usage with stakeholders
Developing interactive dashboards
Creating reports and data exports in the dashboard
Building ETL pipelines for preparing and visualizing data in Power BI
Carrying out data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards and visualizations
Performing analyses for sell-offs of products and services
Auditing / current-state analysis of the analytics setup (app / web)
App tracking including optimization of the analytics implementation (GA360 -> GA4 -> Big Query)
Advising internal IT and development teams as well as department leadership on data privacy and consent management topics (OneTrust, CCPA, GDPR, TCP, IAB, ACM) in coordination with the relevant stakeholders, including evaluation, migration and implementation
Designing and developing reports/dashboards including requirements management as well as migration of GA360 data to GA4 and use of other Google Cloud Platform tools (Big Query, Data Studio)
Advising on and optimizing the internal app with regard to UX in and from Salesforce and SAP (Figma, Optimize, A/B testing, CSS)
Recommendations for action and initiation of optimization measures using agile methods (Scrum, backlog, sprints) and approaches (JTBD)
Managing internal and external stakeholders and service providers (Jira, Confluence, Miro, SharePoint, MS 365 platform etc.)

Label: Power BI, GA360, GTM, GA4, Big Query, Data Studio (Looker), Tealium, OneTrust, CCPA, GDPR, TCP, IAB, ACM, Salesforce, SAP, Figma, Optimize, A/B testing, CSS, Jira, Confluence, Miro, SharePoint, MS 365 platform

Jul 2020 - Nov 2020

5 months

Hamburg, Germany

Project Manager Ad-/MarTech, Data Analyst & Consultant

Beiersdorf

Creation of reports and analyses
Data visualization and generation of insights
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Setup of ETL pipelines for preparing and visualizing data in Power BI
Carrying out data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Carrying out analyses for sell-out of products and services
Implementation and further development of performance marketing with a focus on campaign performance
Campaign analysis and performance optimization of marketing channels and budgets (web, app, social media using Adform, GA360)
Audit / current-state analysis of the AdTech setup (Adform DSP / DMP) for rebuilding or optimizing the ad technologies, including acquisition and consulting as well as contacting external service providers
Recommendations and initiation of optimization measures for programmatic campaigns on DSP and DMP
Review and optimization of attribution models and marketing channels or marketing mix as well as ROI, ROAS
Development of solutions and recommendations regarding ITP (Apple), ETP (Mozilla), Site Secure (Google) as well as privacy-compliant cross-device tracking
Consulting on data protection and consent management (use of CMP tools, TCP, IAB, ACM)
Further development and rebuilding of reporting
Review of marketing tags (JavaScript tags in GTM) and data quality (GA360)
Coordination of internal and external stakeholders and service providers (Jira, Confluence, Miro, Asana, Sharepoint, MS 365 platform etc.)

Label: Power BI, GA360, Adform DSP, Adform DMP, DSP, GTM, Azure, CMP tools, TCP, IAB, ACM, Jira, Confluence, Miro, Asana, Sharepoint, MS 365 platform.

Mar 2020 - Apr 2020

2 months

Stuttgart, Germany

Project Manager & Data Analyst

Daimler Mobility AG (Mercedes Benz Bank) & Daimler AG (Mercedes Benz)

Creation of reports and analyses
Data visualization and generation of insights
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Setup of ETL pipelines for preparing and visualizing data in Power BI
Carrying out data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Carrying out analyses for sell-out of products and services
Consulting on the rollout of digital analytics projects based on Adobe Analytics for all digital platforms as well as coordination of external service providers and internal stakeholders (Jira, Confluence, Miro, Sharepoint, MS 365 platform etc.)
Development / customization of requirements regarding Adobe Analytics, Adobe Launch, Google Analytics (strategy, PoC)
Collaboration and alignment of digital analytics topics/projects with the brand partner, especially Mercedes Benz Cars for end-to-end tracking
Data protection and consent management (Tealium IQ, GDPR, TCP, IAB, ACM) in coordination with the relevant
Leading and supporting the migration of all digital platforms from Adobe Analytics to Google Analytics
Leading and monitoring implementation according to the KPI framework
Standardization of reports and definition of technical requirements
Integration of digital analytics data into the data lake via the MS Azure platform and Salesforce (Power BI)
Operational support regarding technical tracking solutions with Adobe Analytics/Adobe Experience Cloud and later with Google Marketing Platform, especially GA4 for web and app tracking
Documentation using agile project management tools (Jira, Confluence, Miro, Sharepoint, MS 365 platform etc.)
Coordination of internal and external stakeholders and service providers

Label: Power BI, MS Azure, Adobe Experience Platform (Adobe Analytics, Target, Launch, AEM, Debugger etc.), Google Analytics, Jira, Confluence, Miro, Sharepoint, MS 365 platform, Tealium IQ, GDPR, TCP, IAB, ACM, Salesforce, Google Marketing Platform, GA4

Nov 2019 - Jan 2020

3 months

Cologne, Germany

Project Manager Marketing & Data Analyst

NetCologne, Gesellschaft für Telekommunikation mbH

Creation of reports and analyses
Data visualization and generation of insights
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Setup of ETL pipelines for preparing and visualizing data in Power BI
Carrying out data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Carrying out analyses for sell-out of products and services
Audit of Exactag's attribution model and marketing channels (marketing mix)
Optimization of the tool setup and marketing tags (GTM, Exactag)
Audit and optimization of GTM and Google Analytics
Development of the strategic concept (PoC) for the implementation of a digital marketing platform including end-to-end tracking, marketing and analytics/reporting (Google Marketing Platform, Adobe Campaign and Experience Cloud, Tableau, Power BI, UX) with a focus on GA4 for web and app tracking including acquisition, consulting and selection of external service providers and partners
Development of recommendations regarding marketing mix and attribution including measures to optimize ROI, ROAS
Development of solutions regarding Intelligent Tracking Protection (ITP)
KPI definition and optimization of reports and dashboards
Internal and external stakeholder management including agency coordination (Jira, Confluence, Miro, Sharepoint, MS 365 platform etc.)

Label: Power BI, GTM (Google Tag Manager), Exactag, Google Analytics, Google Marketing Platform, Adobe Campaign, Adobe Experience Cloud, Tableau, GA4, Jira, Confluence, Miro, Sharepoint, MS 365 platform, UX

Sep 2019 - Aug 2020

1 year

Frankfurt am Main, Germany

Project Manager Marketing & Data Analyst (App, Web & Social Media)

Deutsche Bahn Vertriebs AG

Creation of reports and analyses
Data visualization and generation of insights
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Setup of ETL pipelines for preparing and visualizing data in Power BI
Carrying out data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Carrying out analyses for sell-out of products and services
Review and optimization of attribution models and marketing channels using tag management tools Exactag and Tealium (JavaScript marketing tags) as well as Adobe Analytics (reporting, data quality)
Optimization of channels and technologies with a focus on Ad Tech, marketing mix, attribution, further development, end-to-end, PoC, ROI
Campaign analysis and performance optimization of marketing channels and budgets (web, app, social media)
Development of solutions and recommendations regarding Intelligent Tracking Protection (ITP)
Data protection and consent management (Tealium IQ, GDPR, TCP, IAB, ACM) in coordination with the relevant
Development of solutions regarding cross-device tracking
Consulting on KPI definition and on the development of an API interface to the business analytics tool (Adverity)
Adjustment and revision of the privacy policy for the use of marketing tracking tools (Exactag, Tealium, Adform, Adobe Analytics) and partnerships
Further development and rebuilding of reporting
Documentation using agile project management tools (Jira, Confluence, Miro, Sharepoint, MS 365 platform etc.)
Coordination of internal and external stakeholders and service providers

Label: Power BI, Exactag, Tealium, Adobe Experience Platform (Adobe Analytics, AJO, AEM, Debugger etc.), Ad Tech, Adform, Adverity, GDPR, TCP, IAB, ACM, Intelligent Tracking Protection (ITP), Jira, Confluence, Miro, Sharepoint, MS 365 platform

Feb 2019 - Aug 2019

7 months

Frankfurt am Main, Germany

Project Manager & Data Analyst for Data and Digital Strategy

wdv Medien- und Kommunikation GmbH & Co OHG

Creation of reports and analyses
Data visualization and generation of insights
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Setup of ETL pipelines for preparing and visualizing data in Power BI
Carrying out data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Carrying out analyses for sell-out of products and services
Consulting on the concept and development of a global data strategy with a focus on content marketing / content strategy (E2E, B2B, B2C)
Inventory: identification of data sources and review of the tool/system landscape
Requirements management, audit, and documentation
Development of solution approaches with regard to optimizing and/or rebuilding the system/tool landscape as well as business intelligence platforms with a focus on ROI, attribution, and marketing mix
Consulting internal IT and development teams as well as department management on data protection and consent management (Tealium IQ, OneTrust, GDPR, TCP, IAB, ACM) in coordination with the relevant stakeholders including evaluation, migration, and implementation
Definition of data processes based on new systems/tools
Acquisition, consulting, evaluation and selection of a suitable ERP system including roadmap and implementation guide (SAP, MS Dynamic NAV, Oracle Netsuite, Salesforce, E2E, availability, PoC) as well as selection of external service providers
Evaluation of data measuring, monitoring and visualization tools (GA4, Adobe Analytics, Matomo/Piwik, Mapp Intelligence, Adobe Campaign and Experience Cloud, Salesforce, Tag Management, QlikSense, Tableau, Tableau, Power BI, BigQuery, DataStudio, MicroStrategy, Azure, E2E, PoC)
Definition and development of relevant KPIs in coordination with management and department heads
Development of further recommendations regarding the implementation of the points mentioned above
Parallel development of solutions for collaboration with the long-standing major customer AOK (federal and state associations) regarding the strategic use of data and redesign of systems and tools, including content management and editorial systems for print, online, social media, analytics and business intelligence (Google Analytics 360, Adobe Analytics, Matomo/Piwik)
Documentation using agile project management tools (Jira, Confluence, Miro, Sharepoint, MS 365 platform etc.)
Coordination of internal and external stakeholders and service providers

Label: Power BI, Azure, Tableau, BigQuery, Tealium IQ, OneTrust, GDPR, TCP, IAB, ACM, SAP, MS Dynamic NAV, Oracle Netsuite, Salesforce, GA4, Matomo/Piwik, Mapp Intelligence, Adobe Campaign, Adobe Experience Platform (Adobe Analytics, AJO, Target, Launch, AEM, Debugger etc.), Tag Management, QlikSense, DataStudio, MicroStrategy, Jira, Confluence, Miro, Sharepoint, MS 365 platform

Jan 2019 - Apr 2019

4 months

Rüsselsheim, Germany

Data Analyst & Consultant

Opel AG (through McCann GmbH)

Creation of reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Building ETL pipelines to process and visualize data in Power BI
Carrying out data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Carrying out analyses for sell-through of products and services
Consulting, support, and hands-on work in the design and creation of standard reporting templates, especially in social media marketing
Assessment of the existing social media monitoring tool (Spredfast)
Review and implementation of marketing and social media tags (GTM, Tealium, Adobe DTM/Launch)
Definition and development of relevant KPIs in coordination with management and other stakeholders
Development of recommendations for action to optimize attribution and marketing mix as well as ROI, ROAS
Documentation using agile project management tools (Jira, Confluence, Miro, SharePoint, MS 365 platform, etc.)
Managing internal and external stakeholders and service providers

Label: Power BI, Spredfast, GTM, Tealium, Adobe Experience Platform (Adobe Analytics, Target, Launch, AEM, Debugger etc.), Jira, Confluence, Miro, SharePoint, MS 365 platform

Jun 2018 - Dec 2018

7 months

Düsseldorf, Germany

Data Analyst & Consultant (App & Web)

Vodafone Group

Creation of reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Building ETL pipelines to process and visualize data in Power BI
Carrying out data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Carrying out analyses for sell-through of products and services
Consulting, support, and hands-on work in the design and creation of standard reporting for various stakeholders
Review of existing tracking in cooperation with the development team (Adobe Campaign, Target, Analytics, Firebase)
Definition and development of relevant KPIs in coordination with management and other stakeholders (marketing, Salesforce, SAP, tracking, etc.)
Optimization of the Vodafone app in terms of UX, ROI, attribution, and marketing mix (Optimize, A/B testing, CSS)
Data visualization (Tableau, Power BI, Exactag)
Design and development of solutions to optimize data analysis and processes (E2E tracking, data and report availability)
Documentation using agile project management tools (Jira, Confluence, Miro, SharePoint, MS 365 platform, etc.)
Collaboration in Kanban and agile project teams (Scrum, sprints)
Tag management and optimization of existing marketing tags in Adobe DTM, Exactag, and Tealium (JavaScript and image tags)
Managing external agencies in Germany and abroad
Development of solutions to improve cross-team communication

Label: Power BI, Tableau, Adobe Campaign, Adobe Experience Platform (Adobe Analytics, CJO, Target, DTM/Launch, AEM, Debugger etc.), Firebase, Optimize, Exactag, Tealium, Jira, Confluence, Miro, SharePoint, MS 365 platform, Salesforce, SAP

Mar 2018 - May 2018

3 months

Munich, Germany

Data Analyst & Consultant

Scout Group (Autoscout24)

Creation of reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Building ETL pipelines to process and visualize data in Power BI
Carrying out data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Carrying out analyses for sell-through of products and services
Consulting, support, hands-on work
Review of existing tracking (GA360, GTM, Firebase, Optimize)
Definition and development of market- and application-related KPIs in coordination with stakeholders
Development of recommendations for action
User experience (UX) and optimization of digital platforms (app, web, Miro, Optimizely, Adobe Creative Cloud)
Documentation using agile project management tools (Jira, Confluence, Miro, SharePoint, MS 365 platform, etc.) and collaboration in Kanban teams
Tag management and implementation as well as optimization of existing marketing tags and pixels (JavaScript, etc.)
Export of Google Analytics data into the wider system landscape for reporting using visualization tools (MicroStrategy, DataStudio, BigQuery)
Managing agencies in Germany and abroad
Analysis and optimization of data processes

Label: Power BI, GA360, GTM, Firebase, Optimize, Miro, Optimizely, Adobe Creative Cloud, Jira, Confluence, SharePoint, MS 365 platform, MicroStrategy, DataStudio, BigQuery

Mar 2018 - May 2018

3 months

Düsseldorf, Germany

Data Analyst & Consultant

TWT Interactive Düsseldorf

Creation of reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Building ETL pipelines to process and visualize data in Power BI
Carrying out data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Carrying out analyses for sell-through of products and services
Consulting, support for tag adjustments
Analysis and development of solutions to optimize data processes between Adobe Analytics and existing database systems
Audit and optimization of reporting
Design of tracking implementation and evaluation of tool stacks (Adobe Analytics, Google Analytics incl. E2E, PoC) incl. acquisition, consulting, and selection of possible service providers/vendors
Evaluation and use cases of tag management tools (Google Tag Manager, Adobe Dynamic Tag Manager, Tealium incl. E2E, PoC) incl. acquisition, consulting, and selection of possible service providers/vendors
Design of data visualization (QlikSense, Tableau, DataStudio incl. E2E, PoC)
Documentation using agile project management tools (Jira, Confluence, Miro, SharePoint, MS 365 platform, etc.)
Hands-on and operational collaboration within Kanban and agile project teams (Scrum, sprints)

Label: Power BI, Tableau, Adobe Experience Platform (Adobe Analytics, CJO, Target, DTM/Launch, AEM, Debugger etc.), Google Analytics, Google Tag Manager, Tealium, QlikSense, DataStudio, Jira, Confluence, Miro, SharePoint, MS 365 platform, Scrum

Apr 2017 - Mar 2018

1 year

Hamburg, Germany

Data Analyst & Consultant

Volkswagen AG / DDB Tribal GmbH

Creation of reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Building ETL pipelines to process and visualize data in Power BI
Carrying out data consistency and data quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Carrying out analyses for sell-through of products and services
Project management for the design and rebuild of Volkswagen AG's web and app tracking (E2E) for over 150 countries and markets
Tracking design
Specification and creation of test scenarios
Definition and development of market- and application-related KPIs with stakeholder involvement
Development of recommendations for action
User experience (UX) and optimization of digital platforms (app, web, Miro, Adobe Target, Adobe Creative Cloud)
Documentation using agile project tools (Jira, Confluence, Miro, Asana, SharePoint, MS 365 platform, etc.) and collaboration in Scrum teams
Extensive Scrum experience (backlog, sprints, epics, etc.)
Tag management and implementation as well as optimization of existing marketing tags (Ensighten, Adobe DTM, Tealium)
Managing agencies in Germany and abroad
Global support for VW markets/dealers on analytics, tag management, reports, evaluations and ad hoc analyses as well as marketing campaigns (in English)
Analysis and optimization of data processes (Salesforce, SAP, backend, frontend)

Label: Power BI, Miro, Adobe Experience Platform (Adobe Analytics, CJO, Target, DTM/Launch, AEM, Debugger etc.), Adobe Creative Cloud, Jira, Confluence, Asana, SharePoint, MS 365 platform, Ensighten, Tealium, Salesforce, SAP.

Oct 2016 - Mar 2017

6 months

Frankfurt am Main, Germany

Project Manager, Data Analyst & Consultant

Aldi Nord Group / MRM McCann GmbH

Creation of reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Building ETL pipelines for preparing and visualizing data in Power BI
Carrying out data consistency and quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Performing analyses for sales of products and services
Assessment and optimization of the existing tracking (etracker) until replacement
Project management for the concept and rebuild of web and app tracking (E2E, PoC) for Aldi Nord websites across nine countries
Tracking concept
Definition and development of relevant KPIs with stakeholder involvement
Development of recommendations for action regarding marketing mix and ROI/ROAS
A/B and multivariate tests
User experience (UX) and optimization of digital platforms (app, web, Miro, Adobe Target, Adobe Creative Cloud)
Scrum experience (backlog, sprints, epic, etc.)
Selection and testing for the concept and implementation of suitable tag management tools such as DTM, Tealium, GTM (PoC, strategy)
Social media strategy, social media analytics (Hootsuite, Google Alerts, Facebook Insight incl. interface to Adobe Analytics)
Managing agencies in Germany and abroad (Jira, Confluence, Miro, SharePoint, MS 365 platform, etc.)
Analysis and optimization of interfaces and system landscape
Employee training (virtual and on-site)

Label: Power BI, Miro, Adobe Experience Platform (Adobe Analytics, CJO, Target, DTM/Launch, AEM, Debugger etc.), Adobe Creative Cloud, etracker, Tealium, GTM, Hootsuite, Google Alerts, Facebook Insight, Jira, Confluence, SharePoint, MS 365 platform.

Jul 2016 - Sep 2016

3 months

Cologne, Germany

Data Analyst & Consultant

Berner Group / Berner Holding

Creation of reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Building ETL pipelines for preparing and visualizing data in Power BI
Carrying out data consistency and quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Performing analyses for sales of products and services
Assessment and optimization of the existing tracking (Google Analytics) until replacement
Concept and rebuild of web and app tracking (E2E, PoC, data/report availability) for the Berner online shops in 26 countries
Tracking concept (E2E)
Testing and selection of suitable tag management and analytics tools (Webtrekk, Econda, Adobe Analytics, Tealium, IBM)
App tracking concept (iOS, Android, Windows), E2E
Consulting on technical implementation (apps, shops, web, social media tools), E2E
Definition and development of relevant KPIs with stakeholder involvement
Development of recommendations for action and optimization of content and online marketing measures based on the recommendations
A/B and multivariate tests
User experience, creation of personas (Miro, Adobe Target, Adobe Creative Cloud)
Support in planning and optimizing SEA and SEO measures as well as marketing mix modeling and ROI/ROAS for all 26 country companies
Consulting on the development of a global content strategy (B2B)
Tag management and optimization of existing marketing tags (Google Tag Manager)
Consulting on the selection of lead agencies in the areas of web analytics and online marketing (SEA, SEO, email)
Managing agencies
Operational support in projects and committees
Analysis and optimization of interfaces and system landscape
Planning and delivery of training measures (virtually via Webex and on-site)

Label: Power BI, Google Analytics, Webtrekk, Econda, Adobe Experience Platform (Adobe Analytics, DTM/Launch, CJO, Target, Debugger etc.), Tealium, IBM, Miro, Adobe Creative Cloud, Google Tag Manager, Webex.

Mar 2016 - Jul 2016

5 months

Cologne, Germany

Project Manager, Data Analyst & Consultant

REWE Group

Creation of reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Building ETL pipelines for preparing and visualizing data in Power BI
Carrying out data consistency and quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Performing analyses for sales of products and services
Tracking optimization of the REWE eCommerce platform
Concept and setup of web and app tracking at PENNY (E2E, PoC)
Tracking concept (Adobe Analytics, Adjust)
App tracking concept (iOS, Android, Windows)
Project management for technical implementation (penny.de, Penny app)
Definition and development of relevant KPIs with stakeholder involvement
Development of recommendations for action and optimization of content and online marketing measures (attribution, marketing mix, ROI, ROAS)
A/B and multivariate tests
User experience, creation of personas (Adobe Target, Adobe Creative Cloud)
Strategic planning and alignment of tracking (product management)
Implementation of marketing tags (Adobe Dynamic Tag Managers, Signal, Tealium)
Social media analytics (Facebook Insight incl. interface to Adobe Analytics and etracker)
Agency management (web, app, shop)
Operational support in projects and committees
Analysis and optimization of interfaces and system landscape
Analysis and evaluation of Shopkick data to link customer data from brick-and-mortar retail with app data

Label: Power BI, Qlik, Tableau, Adobe Experience Platform (Adobe Analytics, CJO, Target, DTM/Launch, AEM, Debugger etc.), Adjust, Adobe Creative Cloud, Signal, Tealium, etracker

Mar 2015 - Feb 2016

1 year

Frankfurt am Main, Germany

Data Analyst & Consultant

BILD GmbH & Co. KG (Axel Springer SE)

Creation of reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Building ETL pipelines for preparing and visualizing data in Power BI
Carrying out data consistency and quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Performing analyses for sales of products and services
Full responsibility for web analytics and tag implementation (JavaScript) for the eCommerce platform lesershop24.de (E2E)
Optimization of the tracking tools Webtrekk and Google Analytics used on lesershop24.de
Optimization of historical onsite data on lesershop24.de from the tracking tool
Consulting and support for title owners in the concept and setup of campaigns with regard to creating suitable URL parameters and media codes on LPs and microsites of lesershop24.de
Development of measures to improve processes and workflow related to lesershop24.de and the connected titles (BILD Group, WELT Group, FUNKE Mediengruppe, Klambt Verlag, Axel Springer Vertrieb, external agencies) to improve data quality for analysis evaluations and reports in close cooperation with the business analysis team (introduction of marketing master data setup (MST) based on MVI DB) as well as the respective department management (performance, marketing operations)
Concept and implementation (Commanders Act, JavaScript) of a second tracking instance via Webtrekk as well as definition of relevant key performance indicators (KPI) to capture data and link print with online data with the goal of creating an end-to-end connection between tracking data and SAP systems across channels.
Partial concept (on the lesershop24.de side) and implementation of Exactag (JavaScript) on the eCommerce platform lesershop24.de to capture the complete customer journey data in real time.
Participation in the introduction of a completely newly built data management system in cooperation with the corporate IT department regarding the development of a data pool (Hadoop, Tealium, clustering, etc.)
A/B testing and usability optimization (UX)
Integration of Google and Facebook conversion codes as well as Facebook web custom audience codes and monitoring of pixel firing (JavaScript)
Social media analytics (Facebook PowerEditor, Facebook Insight incl. interface to Webtrekk and Google Analytics)
Creation of reporting and analysis data for all teams and title owners
Creation of lesershop24.de reports and analysis evaluations for management as well as for 22 integrated titles including recommendations and optimization suggestions
Training of interns in the areas of digital analytics, tag management, and reporting
Support and monitoring of Google SEA campaigns via the Google API
Support for changes introduced by Google (Google URL change)
Managing internal and external agencies with regard to digital analytics, tag management (Commanders Act), customer journey, concept, cooperation

Label: Power BI, Webtrekk, Google Analytics, Commanders Act, Exactag, Hadoop, Tealium, JavaScript, Facebook PowerEditor, Facebook Insight

Jan 2014 - Feb 2015

1 year 2 months

Frankfurt am Main, Germany

Data Analyst & Project Manager

New Media Networks

Creation of reports and analyses
Data visualization and insight generation
Training and workshops on report usage with stakeholders
Development of interactive dashboards
Creation of reports and data export in the dashboard
Building ETL pipelines for preparing and visualizing data in Power BI
Carrying out data consistency and quality checks from cloud-based and on-premise data sources to create reports, dashboards, and visualizations
Performing analyses for sales of products and services
Consulting on the definition of KPIs and optimization of the E2E tracking tool (Adobe Analytics (Omniture), Google Analytics)
Tag management (tool evaluation, JavaScript and tag implementation)
App tracking concept (E2E, PoC)
A/B tests regarding user experience
Content analysis and optimization
Strategic content development based on analysis recommendations
Content syndication (reach, relevance)
Content and social media marketing (Facebook PowerEditor)
SEO
Off-page optimization
Link building
Content management

Label: Power BI, Adobe Experience Platform (Adobe Analytics, CJO, Target, DTM, AEM, Debugger etc.), Google Analytics, JavaScript, Facebook PowerEditor

Nov 2010 - Dec 2012

2 years 2 months

Hamburg, Germany

Managing Director / Owner of a Franchise Business

Ditsch GmbH

Management
Business Development
Marketing and resource planning (purchasing, customer acquisition)
HR, disciplinary responsibility for 12 employees

Oct 2009 - Present

16 years 11 months

Project Manager IT, Digital, Content, Data, Analytics, Strategy

Convolant Emirate Group / Carbon Innovations GmbH

Coordination of all digital projects
Web and business analysis (E2E, PoC, tech stack)
Design and implementation of E2E platforms
Content management and online marketing
Stakeholder and requirements management

Oct 2008 - Dec 2010

2 years 3 months

Founder / Owner

Golriz Ad Agency Teheran

Management
Business Development & Marketing
HR, disciplinary responsibility for five employees

Apr 2008 - Jun 2009

1 year 3 months

Hamburg, Germany

Head of Content, SEO, Tracking, Bauer Digital KG

Heinrich Bauer Verlag KG

Content management (websites for the magazines TV Movie, TV Hören und Sehen, Fernsehwoche, TV 14, TV World, TV Movie Digital)
Web analytics and definition of KPIs (Webtrekk, Google Analytics, Piwik), quality check, reporting and recommendations for action
Online and affiliate marketing, social media marketing and analyses (Facebook PowerEditor, Google Analytics, Twitter, Facebook, Youtube etc.)
Further development and optimization of the subscription portals of the Bauer publishing group (sales: conception / programming of landing pages and microsites, HTML, CSS, Javascript, PHP)
Relaunch of tv14.de (project responsibility, HTML, CSS, Javascript, PHP)
Employee training (CMS (Typo3, Drupal), database)
SEO/SEM contact person for tvmovie.de and tv14.de
Active improvement of tvmovie.de in terms of usability and user retention

Oct 2005 - Mar 2008

2 years 6 months

Head of Content and Web Development

Bauer Systems KG

Web development (HTML, CSS, Javascript, PHP) and online editorial work at tvmovie.de
Further development of the websites of the magazines TV Hören und Sehen, Fernsehwoche, TV 14 with regard to reach and partnerships (HTML, CSS, Javascript, PHP)
Further development and optimization of the subscription portals of the Bauer publishing group (conception and programming of landing pages and microsites)
Online and partnership marketing
Search engine optimization
Development of SEO measures based on the evaluation of Webtrekk analysis data
Conception and optimization of strategies
Documentation and reporting using reporting tools

Mar 1999 - Sep 2005

6 years 7 months

Content Manager/Web Producer

Heinrich Bauer Programmzeitschriftenverlag

Responsible project manager for the concept and implementation of the websites for the magazines TV Hören und Sehen, Fernsehwoche, TV 14, TV World and Auf einen Blick
Web development (HTML, CSS, Javascript, PHP) and online editorial work at tvmovie.de
Online and partnership marketing
Search engine optimization
Development of SEO measures based on tracking data
Documentation and monitoring of data to define the online strategy and initiate optimized measures
Web development, responsible for the technical and editorial further development of the TV & Media sections at tvmovie.de
Online editorial work including partnership marketing

Jan 1992 - Dec 2013

22 years

Digital Analytics, Content-, Online-Marketing- und Projektmanagement

Diverse Firmen

Web and app analytics, online marketing, content management, content marketing, content strategy, project management (classic and agile), web development, consulting

May 1986 - Dec 2000

14 years 8 months

Tehran, Iran, Islamic Republic of

Self-employed dealer

Teppichhaus Djafari

Sales and distribution of oriental carpets and antiques from the Middle East
Import and export of oriental carpets worldwide
Sales exhibition

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Information Technology, Arts and Crafts, Media and Entertainment, Advertising, and Chemical.

Retail

Information Technology

Arts and Crafts

Media and Entertainment

Advertising

Chemical

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Project Management, Marketing, Business Intelligence, Strategy, and Sales.

Information Technology

Project Management

Marketing

Business Intelligence

Strategy

Sales

Skills

Jira
Confluence
Trello
Asana
Ms Project
Ms 365
Azure Devops
Adobe Experience Cloud (Analytics, Aem, Audience Manager, Ajo/Cjo, Target, Campaign, Debugger, Iam And Federated Id Etc.)
Webtrekk
Exactag
Etracker
Adjust
Tealium
Google Analytics
Firebase
Google Marketing Platform
Google Cloud
Adobe Advertising Cloud
Aws
Ms Azure
Ms Power Bi
Qlik (View, Sense)
Tableau
Data/Looker Studio
Big Query
Microstrategy
R
Python
Sql
Spss
Sas
Bpm Tools & Systems (Ms Power Automate, Celonis, Elasticsearch, Kibana, Grafana)
Adobe Creative Cloud (Photoshop, Dreamweaver Etc.)
Facebook Insights
Facebook Powereditor
Hootsuite
Google Alerts
E-Commerce (Magento, Xtcommerce Etc.)
Tag Management (Commanders Act, Google Tag Manager, Signal, Adobe Dtm/Launch, Tealium, Ensighten Etc.)
Consent Management (Onetrust, Civic, Didomi, Consentmanager, Clickskeks)
Erp (Sap, Oracle, Netsuite)
Ms Office
Web Programming (Html, Css, Javascript)
Cms (Typo3, Joomla, Mambo, Drupal, Custom Cms)
Adserver Technologies (Dv360, Adform)
Shopkick (Beacon Technology)
Sdk
Iam
Quarkxpress
Trados
Transit

Languages

German

Native

Persian

Native

English

Advanced

Education

Apr 2024 - Present

Fernuniversität Hagen

Master of Business Administration · Business Administration · Hagen, Germany

Jul 1998 - Nov 2000

Justus-Liebig-Universität

Diploma in Nutrition Science · Nutrition Science · Giessen, Germany

Oct 1989 - Oct 1993

Justus-Liebig-Universität

Pre-Diploma in Nutrition Science · Nutrition Science · Giessen, Germany

...and 1 more

Certifications & licenses

Certified adform DSP Fundamentals

Google Tag Manager Certification

Certified Exactag Marketing Attribution Expert

Certified Affiliate Marketing Manager

Zanox

Statistics

Experience

Total positions 33

Experience in Retail 20 y

Avg length 2 y 6 m

Longest experience 21 y 11 m

Global experience

Countries worked in 2 (Germany, Iran, Islamic Republic of)

Primary country Germany

Expertise

Recent roles IT Project Manager & Consultant (Concept and implementation of EU regulations), Data and Digital Analyst & Consultant, IT Project Manager Business Intelligence Migration (Tableau – Power BI) & Consulting

Main industries Retail, Information Technology, Arts and Crafts

Main business areas Information Technology, Project Management, Marketing

Qualifications

Highest degree Master

Certifications earned 5

Profile

Member since

July 2026

Last update

August 2026

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Frequently asked questions

Have questions? Find more information here.

Shahram is based in Hamburg, Germany.

Shahram speaks the following languages: German (Native), Persian (Native), English (Advanced).

Shahram has at least 40 years of experience. During this time, Shahram has worked in at least 25 different roles and for 33 different companies. The average length of individual experience is 1 year and 3 months. Note that Shahram may not have shared all experience and actually has more experience.

Based on recent experience, Shahram would be well-suited for roles such as: IT Project Manager & Consultant (Concept and implementation of EU regulations), Data and Digital Analyst & Consultant, IT Project Manager Business Intelligence Migration (Tableau – Power BI) & Consulting.

Shahram's most recent position is IT Project Manager & Consultant (Concept and implementation of EU regulations) at Witt Group / Otto Group.

In recent years, Shahram has worked for Witt Group / Otto Group, e-hoi GmbH, BASF / BASF Digital Solutions, Bürklin GmbH & Co KG, and OTTO GmbH & Co. KG.

Shahram is most experienced in industries like Retail, Information Technology, and Arts and Crafts. Shahram also has some experience in Media and Entertainment, Advertising, and Banking and Finance.

Shahram is most experienced in business areas like Information Technology, Project Management, and Marketing. Shahram also has some experience in Business Intelligence, Strategy, and Sales.

Shahram has recently worked in industries like Information Technology, Retail, and Banking and Finance.

Shahram has recently worked in business areas like Information Technology, Project Management, and Strategy.

Shahram holds a Master in Business Administration from Fernuniversität Hagen and a Bachelor in Nutrition Science from Justus-Liebig-Universität.

Shahram has 5 certificates. Among them, these include: Certified adform DSP Fundamentals, Google Tag Manager Certification, and Certified Exactag Marketing Attribution Expert.

Shahram is immediately available part-time for suitable projects.

Daily rate distribution

0 1 2 3 4

<€640 €640-800 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Daily rate avg. 854 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 24 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.