Nikolas Reichardt
Senior Solution Strategist & Data Architect | For scalable processes instead of legal roadblocks | CIPT Certified
Experience
Data Protection Coordinator for Online-Services and Tracking-Technology
Telefónica Germany GmbH & Co. OHG
As a bridge between Legal, IT, and Marketing, my responsibilities include conducting technical due diligence, documentation, and designing privacy-compliant IT functions across multiple B2P Telefónica Germany brands as part of the RAITT digitalization program. Focused on aligning web and app services with GDPR, TDDDG, and Privacy by Design & Default principles.
Core responsibilities included analysing and visualising data flows across customer journeys, validating tracking and martech integrations, and supporting IT teams in designing privacy-compliant digital architectures. Delivered documentation for internal legal assessments and maintained OneTrust governance and cookie-banner accuracy.
Services and technologies involved:
- Identity & Authentication: CIAM (OAuth2, OIDC), login and session handling, customer account services
- Analytics & Measurement: Google Analytics (GA4), Google Tag Manager (Server-side Tagging & Data Stream Design), event tracking and tagging
- Advertising & Attribution: Google Ads, Google DoubleClick / Campaign Manager, Meta Pixel, affiliate partner integrations
- Experience & Personalisation: Adobe Experience Manager (AEM), Adobe Target, Adobe Experience Platform (AEP), Adobe Edge Network
- Security & Delivery: Cloudflare (CDN), PayPal FraudNet
- Compliance & Governance: OneTrust CMP, consent categories, cookie governance, TDDDG-compliant banner logic
- General web/app services: partner APIs, data transfers, tracking schemas, consent-dependent data activation
Team Lead Online Marketing & Data Analyst
Contentfleet GmbH
I led a marketing team of 6, overseeing performance across 6+ channels. Beyond team leadership and client reporting, I developed comprehensive dashboard overviews for all activities. This included backend configuration and data operations (ETL) to ensure data quality, as well as supervising tracking technologies for clients in sectors such as pharmaceuticals and telecommunications.
Digital Growth & Performance Marketing Lead (B2C/B2B)
Stilfaser GmbH
Responsible for all operational online marketing activities (CRM, E-Mail, Social Media, Search, SEO, Shopify CMS, Google Analytics Reporting, Google Tag Manager and Shopping Feeds).
This includes account management of various marketing tools, the architectural design of their data compliance tracking set-up, marketing automations, and consent management. This position also required me to further utilize Shopify's plugin store to improve the conversion rate.
I have also been tasked with being solely responsible for all online activities of the brand CustoMySocks — the B2B Brands of the stilfaser GmbH.
I have reported directly to the CEO in both occupations.
Data Strategy & Analytics Infrastructure Lead
actinovo GmbH
Scaling company revenue tenfold within 10 months by building a scalable data infrastructure and a single source of truth.
Key achievements:
Establishment of a Single Source of Truth (SSoT): Breaking down existing data silos by consolidating marketing, shop (Shopware), and CRM data into a central reporting system (Google Analytics), which significantly validated management decision-making.
Data Governance & Compliance: Design and implementation of a legally compliant consent management and tracking setup to ensure data integrity under strict data protection regulations (GDPR).
End-to-end data flow optimization: Responsible for the entire chain from data collection (Tag Manager) through processing to activation across all digital channels (search, social, affiliate).
Automation of reporting: Reduction of manual analysis efforts through the development of automated dashboards, enabling efficient and ROI-driven management of marketing budgets.
Freelance Senior Solution Strategist & Data Architect
Nikolas Reichardt
Helping brands accelerate growth with privacy-first analytics, automated campaign workflows, and measurable digital experiences. I design and optimise marketing architectures for tracking, attribution, data governance, conversion optimisation, and performance advertising.
Working with brands like Telefónica, Novartis, Vodafone, Brown-Forman, Disney, Lufthansa Group, Gillette, Braun, Oral-B, Fielmann, and E wie Einfach, I learned how to translate high-level corporate goals into executable media strategies across different verticals. I speak the language of both agile DTC brands and complex global advertisers.
Product Owner (Web/App)
SonicTonic
Web/App Development: with project management skills for coordinating several iOS, Android and web projects. with insights about software design and connected storage systems through a secure API. with acquisition and team-building skills to profit from long-term business relationships.
Online Marketing: with research and analytical capabilities to determine the most relevant target group. with practical design skills in the complete Adobe Cloud to create visual and animated content for several (smaller) campaigns. with an expressed and accomplished preference in programmatic and automated advertisement operated through Facebook Business Manager, Google Ads, Google Analytics, Firebase, App Annie, iTunes Connect and the Google Play Store. with relevant KPI knowledge and continuous controlling reports to the CEO
Human Resource Manager: with resource planning skills for several internships and freelancers. with empathy and focus to invest as much as needed into the how and as much as possible into the why.
Google Ads Consultant
Publicis Media GmbH
- Led the planning, implementation, and management of Google Ads campaigns (Google Ads, Search Ads 360, DV360) for multiple clients across several teams.
- Maintained regular contact with clients throughout the projects.
Assistant to the Department Head of Marketing
STILL GmbH
- Assisted in marketing activities for STILL GmbH's intralogistics automation portfolio.
- Duties ranged from moderating workshops with the marketing team and creating newsletters and magazines to managing stakeholders for various smaller projects.
Industry Experience
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Experienced in Information Technology, Advertising, Telecommunication, Media and Entertainment, Pharmaceutical, and Retail.
Business Area Experience
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Experienced in Marketing, Information Technology, Business Intelligence, Product Development, Project Management, and Legal.
Summary
I bridge the gap between ambitious growth goals and high data quality.
By combining entrepreneurial thinking (scaling businesses tenfold) with utmost care, I develop data ecosystems that drive revenue without compromising compliance.
My expertise lies in harmonizing legal, IT, and marketing to build future-proof architectures. Whether it's using AI and first-party data to boost performance or implementing a robust governance model for data measurement, I ensure digital strategies are both technically solid and economically successful.
Languages
Education
University of Southern Denmark
Master of Science · Economics and Business Administration · Odense, Denmark · TOP 25% of Year
Specialised in business communications.
Activities and societies: LaerDansk Danish Language Course; ComCaseCompetition 2016 for Arla at the Copenhagen Business School
FH Wedel
Bachelor of Science · Business Informatics · Wedel, Germany · TOP 25% of Year (1.6-2.3)
Specialised in new it-venture development and it-business administration.
Activities and societies: Leadership Training; Communication Trainings; Exchange Semester; Intership Otto Group GmbH Co. KG
Master of Business Administration · Brand Management and Marketing Communications
Certifications & licenses
Certified Information Privacy Technologist
IAPP
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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