Dirk Hellmann-Evaluation and Revision of the Marketing Data Hub

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Experience
Evaluation and Revision of the Marketing Data Hub
ERGO
Implementation of consent management for the digital TV platform
Vodafone
Lecturer in Internet Law (Master's program)
Hochschule Niederrhein
Implementation of cross-brand data-driven services
VW Group
Data protection compliance for online marketing
Breuninger
Various consent management projects
DB Vertrieb
Head of GDPR Task Force for the rollout of a new CRM system
E.ON SE
External Data Protection Officer
Various SMEs
Freelance consultant and trainer for data protection and data-driven marketing
digitEX
- External Data Protection Officer
- Data Protection Audits
- Project Management
- Training, Seminars and Presentations
Head of Product Management; Director of Product Management and Technology; In-house Data Protection Officer
OMS Vermarktungs GmbH & Co. KG
Building a highly profitable startup organization with committed, satisfied and success-focused employees
Transforming the company from a pure online marketer to a competitive quality leader in the digital marketing segment
Implementing national and international data protection certifications
Technical and disciplinary leadership of four departments with a total of 18 employees
Developing a data protection management system and ensuring long-term data protection compliance in line with all national and international regulations
Overall consulting, development and support for national and international media companies on digital marketing strategies and concepts
Development, design, technology and usability of websites & apps
Market analysis and acquisition of key accounts (publishers) as well as selection and management of external service providers (agencies)
Junior Product Manager; Product Manager; Director Product Management
AdLINK Internet Media GmbH
- Managed and provided strategic consulting to key publishers with national and international focus
- Conducted market research and publisher acquisition, handled contract negotiations through to closing
- Responsible for marketing, communications, and PR activities, including budget management and agency coordination
- Led the product management team both functionally and disciplinarily, overseeing seven staff members
Practical semester, Marketing Pharma Health Care department
3M Medica GmbH
Internship
Tourist Office of the City of Borken
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Media and Entertainment, Professional Services, Retail, Education, and Insurance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, Information Technology, Legal, Project Management, and Sales.
Summary
Over 23 years of experience in data protection, marketing technology, and project management.
Passionate and ethical entrepreneur with excellent communication skills, strong persuasive skills, and a proven track record in management.
Inspiring and motivating professional trainer and lecturer with extensive expertise.
Skills
- Expert In Leveraging Customer And User Data For Marketing And Analytics Within Legal And Technical Frameworks.
- Comprehensive Understanding Of Online Marketing Technology (Cookies, Scripts, Etc.) As Well As Adtech And Martech Systems.
- Confident Use Of Online Marketing Tools And Standard Software.
- Extensive Experience In Corporate Data Protection And Working With Data Protection Authorities And International Data Privacy Certifications.
- Excellent Knowledge Of The Digital Media Landscape With An Active Network In Germany And Europe.
- Long-Standing Experience In Online Marketing, Account Management, And Media Consulting At All Levels.
- In-Depth Knowledge Of All Aspects And Segments Of The Digital Marketing Industry.
Languages
Education
University of Applied Sciences Gelsenkirchen, Bocholt campus
Diploma in Business Administration (FH) · Business Administration · Bocholt, Germany
Bierbaum Textilwerke GmbH & Co. KG
Industrial Clerk · Industrial Clerk · Borken, Germany
Mariengarden Gymnasium
General higher education entrance qualification · Borken, Germany
Certifications & licenses
Trainer Expert
TÜV Akademie
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Dirk is based in Düsseldorf, Germany and can operate in on-site, hybrid, and remote work models.
Dirk speaks the following languages: German (Native), English (Advanced).
Dirk has at least 27 years of experience. During this time, Dirk has worked in at least 13 different roles and for 13 different companies. The average length of individual experience is 2 years and 1 month. Note that Dirk may not have shared all experience and actually has more experience.
Based on recent experience, Dirk would be well-suited for roles such as: Evaluation and Revision of the Marketing Data Hub, Implementation of consent management for the digital TV platform, Lecturer in Internet Law (Master's program).
Dirk's most recent position is Evaluation and Revision of the Marketing Data Hub at ERGO.
In recent years, Dirk has worked for ERGO, Vodafone, Hochschule Niederrhein, Breuninger, and DB Vertrieb.
Dirk is most experienced in industries like Advertising, Media and Entertainment, and Professional Services. Dirk also has some experience in Retail, Education, and Insurance.
Dirk is most experienced in business areas like Marketing, Product Development, and Information Technology. Dirk also has some experience in Legal, Project Management, and Sales.
Dirk has recently worked in industries like Professional Services, Retail, and Education.
Dirk has recently worked in business areas like Marketing, Legal, and Project Management.
Dirk attended University of Applied Sciences Gelsenkirchen, Bocholt campus for Business Administration.
Dirk has 2 certificates. These include: Trainer Expert and Certified Data Protection Officer (DSC Standard).
The availability of Dirk needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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