Dirk H.-Evaluation and Revision of the Marketing Data Hub

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Experience
Evaluation and Revision of the Marketing Data Hub
ERGO
Introduction of Consent Management for Digital TV Platform
Vodafone
Lecturer in Internet Law (Master's program)
Hochschule Niederrhein
Implementation of cross-brand Data Driven Services
VW Group
Data protection compliance for online marketing
Breuninger
Various Projects in Consent Management
DB Vertrieb
Head of GDPR Task Force for Rollout of New CRM System
E.ON SE
External Data Protection Officer
Various SMEs
Freelance Consultant and Trainer for Data Protection and Data-Driven Marketing
digitEX
- External Data Protection Officer
- Data Protection Audits
- Project Management
- Training, Seminars and Talks
Head of Product Management; Director of Product Management and Technology; Internal Data Protection Officer
OMS Vermarktungs GmbH & Co. KG
Built a highly profitable start-up organization with engaged, satisfied and results-focused employees
Transformed the company from a pure online marketer into a competitive quality leader in the digital marketing segment
Implemented national and international data protection certifications
Managed four departments, with a total of 18 employees, both professionally and disciplinarily
Built a data protection management system and ensured long-term data protection compliance in line with all national and international regulations
Provided strategic advice, development and support to national and international media companies on digital marketing strategies and concepts
Oversaw the development, design, technology and usability of websites & apps
Conducted market analysis and acquired key accounts (publishers), as well as selected and managed external service providers (agencies)
Junior Product Manager; Product Manager; Director Product Management
AdLINK Internet Media GmbH
- Managed and provided strategic advice to key publishers with a national and international focus
- Researched the market and acquired publishers, negotiating contracts through to completion
- Managed marketing, communications and PR activities, including budget responsibility and agency management
- Led the product management team of seven employees, with responsibility for their work and personnel management
Internship semester, Pharma Health Care Marketing Department
3M Medica GmbH
Internship
Fremdenverkehrsamt der Stadt Borken
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Media and Entertainment, Professional Services, Retail, Education, and Insurance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, Information Technology, Legal, Project Management, and Sales.
Summary
More than 23 years of experience in data protection, marketing technology, and project management.
Passionate and principled entrepreneur with excellent communication skills, strong powers of persuasion, and a proven track record of management success.
Inspiring and motivating professional trainer and lecturer with extensive expertise.
Skills
- Expert In Making Customer And User Data Usable For Marketing And Analytics Purposes Within Legal And Technological Frameworks.
- Broad Understanding Of Online Marketing Technology (Cookies, Scripts, Etc.) As Well As Adtech And Martech Systems.
- Confident User Of Online Marketing Tools And Standard Software.
- Extensive Experience In Corporate Data Protection And Working With Data Protection Authorities And International Data Protection Certifications.
- Excellent Knowledge Of The Digital Media Landscape, With An Active Network In Germany And Europe.
- Many Years Of Experience In Online Marketing, Account Management, And Media Consulting At All Levels.
- In-Depth Knowledge Of All Aspects And Areas Of The Digital Advertising Industry.
Languages
Education
Fachhochschule Gelsenkirchen, Abt. Bocholt
Dipl.-Betriebswirt (FH) · Business Administration · Bocholt, Germany
Bierbaum Textilwerke GmbH & Co. KG
Industrial Management Assistant · Industrial Management Assistant · Borken, Germany
Gymnasium Mariengarden
General university entrance qualification · Borken, Germany
Certifications & licenses
Expert Trainer
TÜV Akademie
Statistics
Experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Dirk is based in Düsseldorf, Germany and can operate in on-site, hybrid, and remote work models.
Dirk speaks the following languages: German (Native), English (Advanced).
Dirk has at least 27 years of experience. During this time, Dirk has worked in at least 13 different roles and for 13 different companies. The average length of individual experience is 2 years and 1 month. Note that Dirk may not have shared all experience and actually has more experience.
Based on recent experience, Dirk would be well-suited for roles such as: Evaluation and Revision of the Marketing Data Hub, Introduction of Consent Management for Digital TV Platform, Lecturer in Internet Law (Master's program).
Dirk's most recent position is Evaluation and Revision of the Marketing Data Hub at ERGO.
In recent years, Dirk has worked for ERGO, Vodafone, Hochschule Niederrhein, Breuninger, and DB Vertrieb.
Dirk is most experienced in industries like Advertising, Media and Entertainment, and Professional Services. Dirk also has some experience in Retail, Education, and Insurance.
Dirk is most experienced in business areas like Marketing, Product Development, and Information Technology. Dirk also has some experience in Legal, Project Management, and Sales.
Dirk has recently worked in industries like Professional Services, Retail, and Education.
Dirk has recently worked in business areas like Marketing, Legal, and Project Management.
Dirk attended Fachhochschule Gelsenkirchen, Abt. Bocholt for Business Administration.
Dirk has 2 certificates. These include: Expert Trainer and Certified Data Protection Officer (DSC-Standard).
The availability of Dirk needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 15 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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