Marketing Consultants in Germany

• Development of a digital audit application for inspections in medical facilities. The goal is to connect on-site data collection, voice recording, documentation and downstream processes in one end-to-end, AI-supported workflow.

• Design and development of a Flutter audit app with Claude Code for the structured execution and documentation of inspections.

• Processing of voice recordings captured in the app through automatic transcription and AI-supported creation of structured inspection reports, followed by an approval process

• Connecting various data sources such as email, Odoo 19, attendance records and Google Drive via n8n to automate billing and follow-up processes

• Automatic provision of required documents and email delivery through n8n-controlled workflows, including the use of LLMs for text creation

• Skills: Flutter, Claude Code, LLM Integration, n8n, Odoo 19, Google Drive, Process Automation

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

• Strategic consulting for the implementation of a CTV monetization concept in the livestreaming sector - sports
• Consulting and support in selecting monetization partners
• Strategic consulting and screening of ad technologies, their integration, and the implementation of an integrated business workflow
• Stakeholder management and management support
• Pricing, cost, and benefit analyses
• Sub-project leadership for external and internal stakeholders and teams

Project: Consulting & Concept Development Programmatic Print / Donor Communication

Tasks:

• Analysis of existing print advertising materials and donor communication
• Development of a new thank-you letter and dialogue marketing concept
• Advice on emotional and target-group-specific communication with donors
• Concept development for a cross-channel on- and offline marketing mix
• Coordination of print, email, and CRM communication as part of new marketing processes
• Support in introducing new communication workflows around the future email software
• Creation of briefing materials and campaign approaches for different target groups
• Research, selection, and management of suitable print and production service providers
• Advice on personalization and automation options in the programmatic print environment

Technical implementation:

• Coordination of print and digital processes
• Management of external service providers and print providers
• Support in integrating new marketing and communication processes

Reporting:

• Analysis of existing response mechanisms
• Assessment of optimization potential in donor communication
• Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]

• Development of AI-enabled workflow concepts for marketing and product teams
• Consulting on automation, AI tool integration & process optimization
• Project management for personalized digital products (audio/AI-powered MVP)
• Tool evaluations including rollout plans, requirements mapping, and training design.
• byBianca: Digital product for personalized audio coaching — orchestrated 10+ systems, from idea to go-live in 5 months.

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

• Repositioning of the B2B marketplace Steelbuy, including messaging, value proposition and key messages
• Development of the end-to-end marketing strategy across brand, digital, content and growth
• Building and leading the marketing function (currently 2 FTE) from scratch in a corporate venture environment
• Optimization of the digital user journey and realignment of the content strategy
• Responsibility for all external appearances, including trade fairs, events and strategic partnerships
• Management of the marketing budget, agencies and complex thyssenkrupp stakeholder setups
• Development of the overarching narrative and investor story for potential external investors
• Clearly time-limited assignment: structured handover of the marketing function during the reintegration of Steelbuy into thyssenkrupp Materials Services

• Managed marketing, content and communications projects with six-figure budgets for a regional telecommunications and IT service provider
• Developed and managed content and video formats from concept to production, including shoot planning
• Led and coordinated social media managers, creative teams as well as external agencies and service providers
• Conceptualized, developed and optimized campaign landing pages throughout the entire lifecycle
• Managed collaboration between departments, management and external partners
• Ensured consistent brand communication as well as timely and high-quality delivery of all projects

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
• Designed a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
• Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
• Visualized the process logic of the contact sequences (flowchart)
• Described the distinction from “Account-Based Marketing”
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Goal categorization, definition and recommendations for action
• Review and selection of channels
• Design of channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Developed, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competitor analyses
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

Results:

• Identified weaknesses in the MMM setup and attribution as a whole

Responsibilities:

• Audits of Marketing Mix Modelling, Multi-Touch-Attribution, Incrementality Testing

Channels & Tools: SEA, Affiliate, TV, Adtriba MTA & MMM, Google Meridian MMM

Project focus: overall responsibility for 360-degree communications at the Cologne location

Range of responsibilities:

Launch & premiere management: strategic planning and seamless coordination of the communications launch for two metropolitan areas (Cologne & Berlin), including adapting global brand guidelines to the German market

Budget responsibility & controlling: independent budget planning and ongoing cost control of all marketing and PR activities for both locations

Integrated campaign management: operational management of creative, media, and digital agencies to deliver an emotional, experience-driven consumer campaign

Press and public relations: building regional and national media buzz around the interactive experience museum, responding to media inquiries, and placing trend stories on the topics of “immersion and experience museums”

VIP & journalist support on site: highly flexible support for press representatives, bloggers, artists, and cooperation partners during the opening events and during ongoing exhibition operations (including weekends and evenings)

• Planning, optimization, and analysis of SEA and Meta campaigns
• Planning and execution of automations and mailings
• Optimization of landing pages (funnel, structure, copy, image)
• Creation of creatives, media plans, and reports
• Planning and support for the move to server-side tracking