Marketing Consultants in Germany

• Project management of the legal and system-side integration of Taschenkaufhaus into the Voxa group: conversion of all contracts, accounts, and system access rights on the defined cutover date
• Migration from Microsoft Dynamics NAV 2009 to 2013: analysis of all existing interfaces, redefinition of processes, and coordinated go-live without interrupting operations
• Integration of the complaints and returns process into MS Dynamics NAV 2013; major process simplification through standardization
• Introduction of a new POS system (Shopify POS) in all stores: requirements analysis, configuration, rollout, and employee training
• Use of n8n automation workflows for data reconciliation between marketplaces and ERP; manual processes significantly reduced

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

• Prepared and reviewed quarterly royalty settlements for licensors across music, publishing and media brands, including minimum guarantees, recoupment, returns reconciliation and process optimisation.
• Reconstructed historical licensing data for an external audit by a major US studio, covering music publishing and recorded music across ROW and AUS, and coordinated the resulting statements with the licensor.
• Supported the reconciliation of music royalties with the German collecting society and its international hub for 2018 to 2024.
• Assessed licensing data for accruals and provisions, and structured metadata for contract negotiations.
• Designed target processes and SOPs for a royalty automation tool and accompanied testing during rollout.

• Strategic consulting for the implementation of a CTV sales concept in the livestreaming area - sports
• Consulting and support in selecting sales partners
• Strategic consulting and screening of ad technologies, their integration, and delivery of an integrated business workflow
• Stakeholder management and management support
• Pricing, cost and benefit analyses
• Sub-project leadership for external and internal stakeholders and teams

• Managed marketing, content and communications projects with six-figure budgets for a regional telecommunications and IT service provider
• Developed and managed content and video formats from concept to production, including shoot planning
• Led and coordinated social media managers, creative teams as well as external agencies and service providers
• Conceptualized, developed and optimized campaign landing pages throughout the entire lifecycle
• Managed collaboration between departments, management and external partners
• Ensured consistent brand communication as well as timely and high-quality delivery of all projects

• Marketing consulting for the business units EDL@Home and Commodity (electricity & gas)
• Development and implementation of the marketing/sales strategy in close coordination with the department head
• Definition and expansion of key channels (web, app, portal, social, paid, sales partners)
• Goal, annual, and budget planning for the EDL@Home business unit
• Leading and running team workshops to define goals & develop campaigns
• Campaign/content planning for different target groups
• Concept and implementation of the regional multi-channel sales campaign incl. A/B testing
• Optimization of the customer experience across all channels
• Technical support/advice for the product teams during iterative implementation
• Building and managing a campaign dashboard to measure success
• Managing external agencies and internal teams
• Regular results presentations and reporting to department leadership
• Active stakeholder management

Project focus: overall responsibility for 360-degree communications at the Cologne location

Range of responsibilities:

Launch & premiere management: strategic planning and seamless coordination of the communications launch for two metropolitan areas (Cologne & Berlin), including adapting global brand guidelines to the German market

Budget responsibility & controlling: independent budget planning and ongoing cost control of all marketing and PR activities for both locations

Integrated campaign management: operational management of creative, media, and digital agencies to deliver an emotional, experience-driven consumer campaign

Press and public relations: building regional and national media buzz around the interactive experience museum, responding to media inquiries, and placing trend stories on the topics of “immersion and experience museums”

VIP & journalist support on site: highly flexible support for press representatives, bloggers, artists, and cooperation partners during the opening events and during ongoing exhibition operations (including weekends and evenings)

• Planning, optimization, and analysis of SEA and Meta campaigns
• Planning and execution of automations and mailings
• Optimization of landing pages (funnel, structure, copy, image)
• Creation of creatives, media plans, and reports
• Planning and support for the move to server-side tracking

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
• Concept for a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
• Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
• Visualized the logic of the contact sequences (flowchart)
• Described the distinction from "account-based marketing"
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Target categorization, definition and recommendation for action
• Review and selection of channels
• Concept for channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Created, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competition analysis
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

· Initial situation and target picture – which problem does the platform solve, for which user group? · Requirements gathering and scope – from the idea through the processes to the scope, · Architecture and technology selection – stack, hosting, data storage,

• Vercel Inc. – hosting and delivery of the application.
• Supabase – database, authentication, and file storage.
• Stripe – processing payments for application and unlock fees.
• Resend – sending transactional notification emails
• Calendly – appointment booking for consultation calls; processes the data provided there (e.g. name, email address, appointment request). · AI components – which models or providers, which task does the AI take on exactly,
• Claude Opus 5 by Anthropic. · Data model and integrations – interfaces to third-party systems, import/export, APIs.

• Managing the regional GTM rollout in close collaboration with Sales, Marketing, Customer Success, Finance and Analytics – converting strategy into measurable outcomes
• Responsibility for the regional Annual Operating Plan: aligning targets, capacity and investments to meet Net New cARR within Sales & Marketing budgets
• Operational excellence across the entire revenue funnel: improving pipeline quality, forecast accuracy, conversion rates and goal achievement through strong governance and data integrity
• Design of territory, quota and capacity models; accelerating onboarding and ramp-up times for new sales reps in close collaboration with enablement
• Development and continuous improvement of KPI dashboards and quarterly business reviews as a key decision-making tool for regional and global leadership
• Translating regional insights into globally scalable GTM processes and best practices – directly contributing to the global commercial operations strategy

Project management for the development, launch, and company-wide implementation of the strategic realignment of the brand based on the new corporate vision (CEO-driven transformation project).

Key responsibilities:

• Designing, enhancing, and implementing the global brand and communication strategy (internal and external) to strengthen strategic positioning, including follow-up concepts for internal identification with the new corporate vision (cross-country implementation with over 60k employees) and external activation.
• Developing and executing new global campaigns across owned and paid channels, including channel strategy, (social) media strategy, and creative concepts.
• Developing and implementing a data-driven approach to manage and optimize brand communication.
• Managing internal communication on strategic topics, including internal events.
• Leading interdisciplinary project teams and collaborating with stakeholders across various functions and hierarchy levels.
• Budget responsibility and managing and integrating external agencies and service providers.
• Driving the integration of AI into brand management and communication.
• Acting as a strategic sparring partner for organization design and the further development of the division strategy and project roadmap in corporate branding. Result: Implemented the global brand and communication strategy and established data-driven and AI-supported foundations for future-ready brand management, strengthened internal anchoring of the corporate vision, and significantly advanced the transformation of corporate branding; awarded the CEO Award.

• Lead generation for S2 Software in 10 European countries
• Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
• Increased leads by 250% between October and April (the company has been on the market for 10+ years)
• Responsible for the performance of 8 lead-gen websites and 2 online shops