Marketing Consultants in Germany

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

• Strategic consulting for the implementation of a CTV monetization concept in the livestreaming sector - sports
• Consulting and support in selecting monetization partners
• Strategic consulting and screening of ad technologies, their integration, and the implementation of an integrated business workflow
• Stakeholder management and management support
• Pricing, cost, and benefit analyses
• Sub-project leadership for external and internal stakeholders and teams

Project: Consulting & Concept Development Programmatic Print / Donor Communication

Tasks:

• Analysis of existing print advertising materials and donor communication
• Development of a new thank-you letter and dialogue marketing concept
• Advice on emotional and target-group-specific communication with donors
• Concept development for a cross-channel on- and offline marketing mix
• Coordination of print, email, and CRM communication as part of new marketing processes
• Support in introducing new communication workflows around the future email software
• Creation of briefing materials and campaign approaches for different target groups
• Research, selection, and management of suitable print and production service providers
• Advice on personalization and automation options in the programmatic print environment

Technical implementation:

• Coordination of print and digital processes
• Management of external service providers and print providers
• Support in integrating new marketing and communication processes

Reporting:

• Analysis of existing response mechanisms
• Assessment of optimization potential in donor communication
• Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]

• Marketing consulting for the EDL@Home and Commodity (Electricity & Gas) business units
• Development and implementation of the marketing/sales strategy in close coordination with the unit management
• Definition and expansion of key channels (web, app, portal, social, paid, sales partners)
• Target, annual and budget planning for the EDL@Home business unit
• Leading and delivering team workshops for target setting & campaign development
• Campaign/content planning for different target groups
• Design and implementation of the regional multi-channel sales campaign, including A/B testing
• Optimization of the customer experience across all channels
• Professional support and consulting for product teams during iterative implementation
• Development and management of a campaign dashboard to measure success
• Management of external agencies and internal teams
• Regular presentation of results and reporting to unit management
• Active stakeholder management

• Development of AI-enabled workflow concepts for marketing and product teams
• Consulting on automation, AI tool integration & process optimization
• Project management for personalized digital products (audio/AI-powered MVP)
• Tool evaluations including rollout plans, requirements mapping, and training design.
• byBianca: Digital product for personalized audio coaching — orchestrated 10+ systems, from idea to go-live in 5 months.

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

• Prepared and reviewed quarterly royalty settlements for licensors across music, publishing and media brands, including minimum guarantees, recoupment, returns reconciliation and process optimisation.
• Reconstructed historical licensing data for an external audit by a major US studio, covering music publishing and recorded music across ROW and AUS, and coordinated the resulting statements with the licensor.
• Supported the reconciliation of music royalties with the German collecting society and its international hub for 2018 to 2024.
• Assessed licensing data for accruals and provisions, and structured metadata for contract negotiations.
• Designed target processes and SOPs for a royalty automation tool and accompanied testing during rollout.

• Repositioning of the B2B marketplace Steelbuy, including messaging, value proposition and key messages
• Development of the end-to-end marketing strategy across brand, digital, content and growth
• Building and leading the marketing function (currently 2 FTE) from scratch in a corporate venture environment
• Optimization of the digital user journey and realignment of the content strategy
• Responsibility for all external appearances, including trade fairs, events and strategic partnerships
• Management of the marketing budget, agencies and complex thyssenkrupp stakeholder setups
• Development of the overarching narrative and investor story for potential external investors
• Clearly time-limited assignment: structured handover of the marketing function during the reintegration of Steelbuy into thyssenkrupp Materials Services

• Managed marketing, content and communications projects with six-figure budgets for a regional telecommunications and IT service provider
• Developed and managed content and video formats from concept to production, including shoot planning
• Led and coordinated social media managers, creative teams as well as external agencies and service providers
• Conceptualized, developed and optimized campaign landing pages throughout the entire lifecycle
• Managed collaboration between departments, management and external partners
• Ensured consistent brand communication as well as timely and high-quality delivery of all projects

Project focus: overall responsibility for 360-degree communications at the Cologne location

Range of responsibilities:

Launch & premiere management: strategic planning and seamless coordination of the communications launch for two metropolitan areas (Cologne & Berlin), including adapting global brand guidelines to the German market

Budget responsibility & controlling: independent budget planning and ongoing cost control of all marketing and PR activities for both locations

Integrated campaign management: operational management of creative, media, and digital agencies to deliver an emotional, experience-driven consumer campaign

Press and public relations: building regional and national media buzz around the interactive experience museum, responding to media inquiries, and placing trend stories on the topics of “immersion and experience museums”

VIP & journalist support on site: highly flexible support for press representatives, bloggers, artists, and cooperation partners during the opening events and during ongoing exhibition operations (including weekends and evenings)

• Planning, optimization, and analysis of SEA and Meta campaigns
• Planning and execution of automations and mailings
• Optimization of landing pages (funnel, structure, copy, image)
• Creation of creatives, media plans, and reports
• Planning and support for the move to server-side tracking

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
• Concept for a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
• Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
• Visualized the logic of the contact sequences (flowchart)
• Described the distinction from "account-based marketing"
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Target categorization, definition and recommendation for action
• Review and selection of channels
• Concept for channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Created, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competition analysis
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action