Marketing Consultants in Germany

• Development of a digital audit application for inspections in medical facilities. The goal is to connect on-site data collection, voice recording, documentation and downstream processes in one end-to-end, AI-supported workflow.

• Design and development of a Flutter audit app with Claude Code for the structured execution and documentation of inspections.

• Processing of voice recordings captured in the app through automatic transcription and AI-supported creation of structured inspection reports, followed by an approval process

• Connecting various data sources such as email, Odoo 19, attendance records and Google Drive via n8n to automate billing and follow-up processes

• Automatic provision of required documents and email delivery through n8n-controlled workflows, including the use of LLMs for text creation

• Skills: Flutter, Claude Code, LLM Integration, n8n, Odoo 19, Google Drive, Process Automation

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

• Strategic consulting for the implementation of a CTV monetization concept in the livestreaming sector - sports
• Consulting and support in selecting monetization partners
• Strategic consulting and screening of ad technologies, their integration, and the implementation of an integrated business workflow
• Stakeholder management and management support
• Pricing, cost, and benefit analyses
• Sub-project leadership for external and internal stakeholders and teams

• Repositioning of the B2B marketplace Steelbuy, including messaging, value proposition and key messages
• Development of the end-to-end marketing strategy across brand, digital, content and growth
• Building and leading the marketing function (currently 2 FTE) in a corporate venture environment, built from scratch
• Optimization of the digital user journey and realignment of the content strategy
• Responsibility for all external appearances, including trade fairs, events and strategic partnerships
• Management of the marketing budget, agencies and complex thyssenkrupp stakeholder setups
• Development of the overarching narrative and investor story for potential external investors
• Clearly defined, time-limited mandate: structured handover of the marketing function as part of the reintegration of Steelbuy into thyssenkrupp Materials Services

Project: Consulting & Concept Development Programmatic Print / Donor Communication

Tasks:

• Analysis of existing print advertising materials and donor communication
• Development of a new thank-you letter and dialogue marketing concept
• Advice on emotional and target-group-specific communication with donors
• Concept development for a cross-channel on- and offline marketing mix
• Coordination of print, email, and CRM communication as part of new marketing processes
• Support in introducing new communication workflows around the future email software
• Creation of briefing materials and campaign approaches for different target groups
• Research, selection, and management of suitable print and production service providers
• Advice on personalization and automation options in the programmatic print environment

Technical implementation:

• Coordination of print and digital processes
• Management of external service providers and print providers
• Support in integrating new marketing and communication processes

Reporting:

• Analysis of existing response mechanisms
• Assessment of optimization potential in donor communication
• Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]

• IT solution (Interim Marketing and Product Portfolio Manager DACH): Established the brand as the market leader for automated proctoring solutions; built key influencers in higher education and corporate learning; built a sales pipeline and a targeted lead generation process; delivered all online and offline media; developed a PR strategy for regular and crisis communications
• IT solution (e-ID platform provider): Market and potential analysis and business plan assessment for the DACH region; target group segmentation; translated requirements for product management; generated initial pilot projects; developed targeted messaging; PR strategy for special-interest media
• IT solution (mid-sized partner for a leading CRM solution): Analyzed market potential in DACH; developed the business plan and repositioned the company; built lead generation; doubled revenue within two years by integrating marketing and sales
• Energy (Marketing and Product Portfolio Consultant for an investment company with more than 200 investments): Developed a concept to market different service companies under one umbrella brand; delivered an event concept for the annual group meeting; advised on the selection of an advertising agency
• Furniture (Product and Marketing Manager for a mid-sized Italian furniture manufacturer): Market potential analysis and risk assessment for DACH; defined the revenue plan for Germany and Austria; developed the Go2Market strategy; positioned the brand in the upper mid-price segment; won the first specialist retailers and end-customer projects; developed the brand story, corporate design, and communication materials
• IT solution (Interim Marketing and Product Manager DACH for an electronic signature portal): Launched the solution; formulated key messages for lead generation; defined value propositions by industry and target group; delivered online activities and a trade fair concept; won the first pilot customers and built the sales pipeline
• IT solution (Interim Marketing Director and Product Management for a mid-sized ITSM consultancy): Repositioned the company; established it as a relevant partner for large corporations; built lead generation and aligned sales and marketing; built the sales pipeline; connected licensing and professional services; developed a PR strategy; increased revenue from 2.5 million to approx. 18 million after 4 years

• Development of AI-enabled workflow concepts for marketing and product teams
• Consulting on automation, AI tool integration & process optimization
• Project management for personalized digital products (audio/AI-powered MVP)
• Tool evaluations including rollout plans, requirements mapping, and training design.
• byBianca: Digital product for personalized audio coaching — orchestrated 10+ systems, from idea to go-live in 5 months.

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

I am responsible for developing and implementing AI, innovation and digitalization initiatives at the German Golf Association. My focus is on developing digital products, identifying new technologies and successfully connecting strategy, communications and innovation.

I work closely with the executive board, specialist departments, the communications department as well as external agencies and technology partners, and support projects from the initial idea through to successful implementation.

Highlights:

• Strategic co-responsibility for the relaunch of golf.de, Germany's leading digital platform in golf
• Development and implementation of the German Golf Association's AI strategy
• Development of new AI-supported products and digital services for golf clubs, coaches and golfers
• Management of innovation and transformation projects
• Close collaboration with communications and press relations on future-focused and innovation topics
• Design and delivery of workshops, presentations and AI training sessions
• Management of external software, digital and technology partners
• Preparation of strategic concepts and decision papers for the executive board and management committees

Focus areas: Digital Product Development, AI & Innovation, Digital Transformation, Marketing, Corporate Communications, Public Relations, Business Development, Stakeholder Management

Project lead for the development, launch and company-wide implementation of the strategic repositioning of the brand based on the new corporate vision (CEO-driven transformation project).

Key areas of responsibility:

• Conceptualization, further development and implementation of the global brand and communications strategy (internal and external) to strengthen the strategic positioning, including subsequent concepts to foster internal identification with the new corporate vision (cross-country implementation with > 60 thousand employees) and for external activation.
• Development and implementation of new global campaigns across owned and paid channels, including channel strategy, (social) media strategy and creative concepts.
• Development and implementation of a data-driven approach to managing and optimizing brand communications.
• Management of internal communications on strategic topics, including internal events.
• Functional leadership of interdisciplinary project teams and collaboration with stakeholders across various functions and organizational levels.
• Budget responsibility as well as management and integration of external agencies and service providers.
• Driving the integration of AI into brand management and communications.
• Strategic sparring partner for organizational design as well as the further development of the department strategy and project roadmap in Corporate Branding. Result: Global brand and communications strategy implemented and data-driven as well as AI-supported foundations for future-ready brand management established, internal anchoring of the corporate vision strengthened and transformation of Corporate Branding significantly advanced; awarded the CEO Award.

• Managed marketing, content and communications projects with six-figure budgets for a regional telecommunications and IT service provider
• Developed and managed content and video formats from concept to production, including shoot planning
• Led and coordinated social media managers, creative teams as well as external agencies and service providers
• Conceptualized, developed and optimized campaign landing pages throughout the entire lifecycle
• Managed collaboration between departments, management and external partners
• Ensured consistent brand communication as well as timely and high-quality delivery of all projects

As a Freelance Senior Project Manager at Interone (Omnicom Group), I support the digital transformation of a leading British energy provider. My focus is on managing interdisciplinary teams in UX, UI and strategy to implement complex web optimizations and journey mappings. In this international environment, I serve as the central interface to stakeholders in the UK and am responsible for efficient project delivery and expectation management in English. I also manage the Deutsche Telekom account as project manager for the relaunch of a new loyalty shop

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.