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• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

Project: Consulting & design of programmatic print / donor communication Activities:

• Analyzing existing print marketing materials and donor communication
• Developing a new thank-you letter and dialogue marketing concept
• Advising on emotional and target-group-appropriate donor messaging
• Designing an omnichannel marketing mix for online and offline
• Aligning print, email, and CRM communication as part of new marketing processes
• Supporting the introduction of new communication workflows around the future email software
• Creating briefing materials and campaign approaches for different target groups
• Researching, selecting, and managing suitable printing and production service providers
• Advising on personalization and automation options in programmatic print

Technical implementation:

• Aligning print and digital processes
• Managing external service providers and printing partners
• Supporting integration of new marketing and communication processes

Reporting:

• Analyzing existing response mechanisms
• Assessing optimization potentials in donor communication
• Making recommendations to improve effectiveness, personalization, and efficiency Markets: Germany [link]

Project management for the development, launch, and company-wide implementation of the strategic realignment of the brand based on the new corporate vision (CEO-driven transformation project).

Key responsibilities:

• Designing, enhancing, and implementing the global brand and communication strategy (internal and external) to strengthen strategic positioning, including follow-up concepts for internal identification with the new corporate vision (cross-country implementation with over 60k employees) and external activation.
• Developing and executing new global campaigns across owned and paid channels, including channel strategy, (social) media strategy, and creative concepts.
• Developing and implementing a data-driven approach to manage and optimize brand communication.
• Managing internal communication on strategic topics, including internal events.
• Leading interdisciplinary project teams and collaborating with stakeholders across various functions and hierarchy levels.
• Budget responsibility and managing and integrating external agencies and service providers.
• Driving the integration of AI into brand management and communication.
• Acting as a strategic sparring partner for organization design and the further development of the division strategy and project roadmap in corporate branding. Result: Implemented the global brand and communication strategy and established data-driven and AI-supported foundations for future-ready brand management, strengthened internal anchoring of the corporate vision, and significantly advanced the transformation of corporate branding; awarded the CEO Award.

• Supporting clients in BD, partnering, commercial strategy, and storytelling
• Delivering go-to-market strategies and launch execution
• Providing interim leadership and driving cross-functional alignment across

• Designing the marketing presence across various online & offline touchpoints (organic & paid social media, events, PR, employer branding, website maintenance)

• Campaign lead for media campaign launching Samsung Galaxy Z Fold7/Flip7 and advising on media strategies for other product and brand campaigns.
• Holistic and efficiency-focused media strategy and execution across awareness to performance marketing channels including Social Media, SEA, OLV/CTV, TV, DOOH.
• Achieved sales target ahead of schedule for the Samsung Galaxy Z Fold7/Flip7 campaign.

• As a UX/UI Designer & Digital Growth CRM Marketing Campaigning consultant, I advise companies on improving their digital presence.
• I develop user-friendly designs.
• I support digital projects.
• I accompany digitization in cooperation with a team of Web & App Developers.

• Developing a data-driven content structure for a relaunch project
• Advising on software procurement for online editors
• Knowledge transfer to the online editors
• Supporting the relaunch project from an SEO perspective
• Market analysis, creating keyword and competitor analyses, keyword clustering, advising on the content plan and content hierarchy
• Continued ad-hoc consulting after project completion

• Content marketing and consulting

• Conducting courses on online marketing, digital branding and social media
• Supervising interdisciplinary projects