Corinna Schmidt - Strategic Brand and Change Consultant

Q: Where is Corinna based?

Corinna is based in Düsseldorf, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Corinna speak?

Corinna speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Corinna have?

Corinna has at least 10 years of experience. During this time, Corinna has worked in at least 9 different roles and for 8 different companies . The average length of individual experience is 1 year and 1 month . Note that Corinna may not have shared all experience and actually has more experience.

Q: What is Corinna's latest experience?

Corinna's most recent position is Strategic Brand and Change Consultant at Targobank .

Q: What companies has Corinna worked for in recent years?

In recent years, Corinna has worked for Targobank , Deutsche Rentenversicherung , DB Systel GmbH , BNP Paribas Group , and Fondium Group .

Q: Which industries is Corinna most experienced in?

Corinna is most experienced in industries like Professional Services , Chemical , and Manufacturing . Corinna also has some experience in Government and Administration , Insurance , and Construction .

Q: Which business areas is Corinna most experienced in?

Corinna is most experienced in business areas like Marketing , Project Management , and Strategy . Corinna also has some experience in Product Development , Research and Development , and Human Resources .

Q: Which industries has Corinna worked in recently?

Corinna has recently worked in industries like Professional Services , Chemical , and Government and Administration .

Q: Which business areas has Corinna worked in recently?

Corinna has recently worked in business areas like Marketing , Project Management , and Strategy .

Recommended expert

Düsseldorf, Germany

Experience

Dec 2024 - Mar 2025

4 months

Strategic Brand and Change Consultant

Targobank

Strategic advice to the Brand lead on brand strategy and change processes
Analyze existing processes, resources and interfaces within the team and with internal and external stakeholders
Develop and implement recommendations for process optimization and efficiency improvements
Project management and change management for the successful implementation of measures
Manage and select external service providers to ensure smooth execution
Optimize internal processes and interfaces through thorough analyses and recommendations
Effectively speed up decision-making and control processes in brand management
Successfully manage external service providers and agencies for more efficient workflows and higher quality

May 2024 - Present

1 year 11 months

Communications and Marketing Expert, Change Consultant

Deutsche Rentenversicherung

Strategic advice to the Communications and Marketing department
Develop communication measures and content for internal and external communication
Derive concrete communication campaigns and initiatives
Implement, evaluate and further develop campaigns and communication measures
Provide communication support for major events of various internal stakeholders
Campaign management for the rollout of the new IT system including rollout and evaluation
Successfully support the first two releases through targeted change communication
Develop and implement a company-wide communication strategy to positively influence perception of one of Germany's largest IT transformations
Optimize internal communication by introducing new content formats like newsletters, social intranet and live communication
Create comprehensive C-level presentations to support strategic decisions

Apr 2023 - Dec 2023

9 months

Strategic Corporate and Change Communication Consultant

DB Systel GmbH

Analyze and optimize internal communication channels in terms of reach, quality, acceptance and innovation
Conduct requirements workshops with stakeholders to define strategic communication needs
Develop a company-wide communication strategy including creative formats (text, video, audio) for social media and C-level communication
Create a communication concept and roadmap for implementing strategic corporate content
Project management and change communication for internal campaigns to optimize time recording rates
Campaign planning, creative conception, rollout as well as evaluation and tracking of measures
Present and align the communication strategy with stakeholders and C-level
Optimize internal communication channels through data-driven analyses
Successfully implement new communication formats to better convey strategic content
Increase internal acceptance through social media formats on LinkedIn
Effective campaign to improve time recording rates with measurable increase in participation

May 2022 - Dec 2022

8 months

Interim Senior HR Marketing and Project Manager

BNP Paribas Group

Strategic advice to the Executive Board and HR leadership in employer branding, HR marketing and recruiting
Develop and implement employer branding and HR marketing campaigns including online and video formats
Analyze and optimize the employer brand across online and offline touchpoints for 12 subsidiaries
Optimize reach and provide strategic advice for digital employer branding channels such as social media, career website and VR formats
Lead and manage the Top Employer Award 2023 project including coordinating national and international stakeholders
Creative and strategic advice for the relaunch of the Germany Career Website
Win the Top Employer Award 2023 through strategic management of the entire project
Optimize the employer brand and employer branding strategy for 12 subsidiaries
Increase the digital visibility of the employer brand through online campaigns and website relaunch
Introduce new video formats such as image videos, testimonials and VR films
Strategic advice to the Executive Board on optimizing long-term recruiting and internal mobility measures

Sep 2021 - Feb 2022

6 months

Interim Senior Change Communication Expert, Deputy Head of Communications and Change

Deutsche Rentenversicherung

Strategic advice to program management on change communication in the digital IT transformation
Deputy head of the Change Communication department with overall responsibility for the communication strategy
Develop and implement the change communication strategy for internal and external audiences
Create a product narrative (vision, mission, strategy) to position the digitalization program
Lead and manage large-scale projects in the change communication area
Develop a brand strategy and create a brand book for the digitalization program
Conceptualize and implement communication campaigns and initiatives including content creation and stakeholder communication
Responsible for event management and coordination of external service providers
Successfully implement a change communication strategy for the IT transformation process
Create a clear product narrative to illustrate the digital transformation
Holistic positioning of the digitalization program through brand strategy and brand book
Increase acceptance among internal stakeholders through targeted change campaigns
Optimize stakeholder communication through interviews, content strategies and creative campaigns

Jul 2020 - Dec 2023

3 years 6 months

Interim Senior Marketing and Communications Expert

Fondium Group

Provided strategic advice to the executive and HR management on internal and external communications during the restructuring and change process
Developed a brand communication architecture to enhance competitiveness and trust
Developed vision and mission statements to refine the product narrative and brand strategy
Led change and communication projects in digitalization, competitiveness, and sustainability
Managed the redesign of the company website, including content strategy
Led workshops and training sessions for leaders and top management to improve internal communication
Managed external providers for high-quality communication initiatives
Developed and implemented a new corporate communication strategy to enhance internal buy-in and external perception
Successfully supported the restructuring and change process with targeted communications
Optimized internal communication through workshops and training sessions for leaders
Effectively repositioned the corporate brand through website redesign and improved content strategy
Successfully managed stakeholders to optimize collaboration between internal teams and external providers

Jun 2018 - Jan 2020

1 year 8 months

Interim Senior Marketing and Brand Manager EMEA/Asia

J. Wagner GmbH

Provided strategic advice to the marketing and sales leadership in EMEA/Asia to optimize brand management and international market positioning
Developed and implemented marketing strategies, including market analyses and customer journey analyses
Brand management for the Decorative Finishing product group, including strategic positioning and sales support
Conceptualized and implemented marketing communication measures such as social media, PR reports, and trade press relations
Led project management and global rollout of the "The Unstoppables" sales campaign, including campaign management and content creation
Planned and supervised photoshoots and video shoots for product and image communication
Handled event management and project leadership for brand and sales events to strengthen the corporate brand
Managed external providers to ensure consistent brand communication
Successfully aligned and expanded the brand internationally
Optimized brand strategy and communication, resulting in a stronger market position in EMEA
Achieved high reach and positive feedback for the "The Unstoppables" campaign in the B2B sector
Increased brand presence through effective social media and content strategies
Successfully executed large-scale events and sales activities to drive customer engagement

Oct 2016 - Jan 2018

1 year 4 months

Interim Senior Marketing and Brand Manager

Wienerberger GmbH

Provided strategic advice to the head of Strategic Marketing, Product Management, and Communications on brand positioning
Conducted market and portfolio analyses, including evaluating customer journey studies to optimize market engagement
Developed and executed market strategies and communication concepts for the master brand and sub-brands
Planned, rolled out, and managed an image campaign for the master brand
Developed brand strategies and sales campaigns for Kamtec, Poroton, Koramic, and Argeton
Managed brand management for the master brand and sub-brands, including campaign management
Developed a B2B social media strategy, including content management and creation
Oversaw photoshoots and video shoots for communication and sales campaigns
Managed trade shows and events, and optimized point of sale for retail
Managed external providers to ensure consistent brand communication
Realigned brand strategy for the master brand and four sub-brands, resulting in a stronger market position
Optimized the customer journey through in-depth market analyses and strategies
Significantly improved brand awareness and company image through the image campaign
Increased customer engagement through targeted social media strategy
Successfully executed large events and trade shows to strengthen customer loyalty

Aug 2016 - Present

9 years 8 months

Executive Interim Manager, Strategic Consultant, Owner

Schmidt-Interim

Strategic consulting, project management, and interim management for mandates in marketing, communications, and change

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Chemical, Manufacturing, Government and Administration, Insurance, and Construction.

Professional Services

Chemical

Manufacturing

Government and Administration

Insurance

Construction

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Strategy, Product Development, Research and Development, and Human Resources.

Marketing

Project Management

Strategy

Product Development

Research and Development

Human Resources

Summary

With over 20 years of experience in marketing, communications and change management, I take on leading project and leadership roles. I develop strategic communication and brand initiatives, steer transformation processes and lead interdisciplinary teams through phases of change. As an interim manager and project lead, I drive companies forward in growth and restructuring phases – with clear strategies, effective communication and consistent execution – always hands-on, never top-down!

Skills

Ms Office: Word (Very Good), Excel (Good), Powerpoint (Good–very Good), Outlook (Good–very Good), Ms Access And Ms Project (Basic Knowledge), Teams (Very Good), Sharepoint (Very Good)
Adobe Creative Suite: Indesign (Very Good), Photoshop (Good–very Good), Illustrator (Good)
Cms: Typo3, Wordpress (Both Editorial In The Backend, No Programming, Good–very Good)
Project/team Management: Microsoft 365 (Very Good), Google Workspace (Good–very Good)
Agile Work: Miro And Mural (Good), Training In Agile Project Management (Haufe)
Ai: Genai, Chatgpt (Good–very Good), Training Ai For Marketing And Communications (Handelsblatt)
Newsroom Structures And Tools: Dirico/scompler (Good), Ms Planner (Good–very Good)

Languages

German

Native

English

Advanced

Education

Oct 2001 - Jun 2003

Academy for Marketing Management

Communications Management · Kassel, Germany

Konferenz der Akademien für Kommunikation, Marketing, Medien e.V.

Bachelor Professional in Marketing Communications · Marketing Communications · Bad Vilbel, Germany

Staatliches Schulamt

State-certified Communications Economist · Kassel, Germany

...and 1 more

Statistics

Experience

Total positions 9

Experience in Professional Services 9.5 y

Avg length 2 y 2 m

Longest experience 9 y 7 m

Expertise

Recent roles Strategic Brand and Change Consultant, Communications and Marketing Expert, Change Consultant, Strategic Corporate and Change Communication Consultant

Main industries Professional Services, Chemical, Manufacturing

Main business areas Marketing, Project Management, Strategy

Qualifications

Highest degree Bachelor

Profile

Created

May 2024

Last Update

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Corinna based?

Corinna is based in Düsseldorf, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Corinna speak?

Corinna speaks the following languages: German (Native), English (Advanced).

How many years of experience does Corinna have?

Corinna has at least 10 years of experience. During this time, Corinna has worked in at least 9 different roles and for 8 different companies. The average length of individual experience is 1 year and 1 month. Note that Corinna may not have shared all experience and actually has more experience.

What roles would Corinna be best suited for?

Based on recent experience, Corinna would be well-suited for roles such as: Strategic Brand and Change Consultant, Communications and Marketing Expert, Change Consultant, Strategic Corporate and Change Communication Consultant.

What is Corinna's latest experience?

Corinna's most recent position is Strategic Brand and Change Consultant at Targobank.

What companies has Corinna worked for in recent years?

In recent years, Corinna has worked for Targobank, Deutsche Rentenversicherung, DB Systel GmbH, BNP Paribas Group, and Fondium Group.

Which industries is Corinna most experienced in?

Corinna is most experienced in industries like Professional Services, Chemical, and Manufacturing. Corinna also has some experience in Government and Administration, Insurance, and Construction.

Which business areas is Corinna most experienced in?

Corinna is most experienced in business areas like Marketing, Project Management, and Strategy. Corinna also has some experience in Product Development, Research and Development, and Human Resources.

Which industries has Corinna worked in recently?

Corinna has recently worked in industries like Professional Services, Chemical, and Government and Administration.

Which business areas has Corinna worked in recently?

Corinna has recently worked in business areas like Marketing, Project Management, and Strategy.

What is Corinna's education?

Corinna holds a Bachelor in Marketing Communications from Konferenz der Akademien für Kommunikation, Marketing, Medien e.V..

What is the availability of Corinna?

Corinna will be available full-time from June 2026.

What is the rate of Corinna?

Corinna's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.