Corinna Schmidt - Strategic Advisor Brand and Change

Q: Where is Corinna based?

Corinna is based in Düsseldorf, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Corinna speak?

Corinna speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Corinna have?

Corinna has at least 10 years of experience. During this time, Corinna has worked in at least 9 different roles and for 8 different companies . The average length of individual experience is 1 year and 1 month . Note that Corinna may not have shared all experience and actually has more experience.

Q: What is Corinna's latest experience?

Corinna's most recent position is Strategic Advisor Brand and Change at Targobank .

Q: What companies has Corinna worked for in recent years?

In recent years, Corinna has worked for Targobank , Deutsche Rentenversicherung , DB Systel GmbH , BNP Paribas Group , and Fondium Group .

Q: Which industries is Corinna most experienced in?

Corinna is most experienced in industries like Professional Services , Chemical , and Manufacturing . Corinna also has some experience in Government and Administration , Insurance , and Construction .

Q: Which business areas is Corinna most experienced in?

Corinna is most experienced in business areas like Marketing , Project Management , and Strategy . Corinna also has some experience in Product Development , Research and Development , and Human Resources .

Q: Which industries has Corinna worked in recently?

Corinna has recently worked in industries like Professional Services , Chemical , and Government and Administration .

Q: Which business areas has Corinna worked in recently?

Corinna has recently worked in business areas like Marketing , Project Management , and Strategy .

Recommended expert

Düsseldorf, Germany

Check rate

Experience

Dec 2024 - Mar 2025

4 months

Strategic Advisor Brand and Change

Targobank

Strategic consulting for the Head of Brand on brand strategy and change processes
Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
Development and implementation of recommendations for action to improve processes and increase efficiency
Project management and change management for the successful implementation of measures
Management and selection of external service providers to ensure smooth execution
Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
Effective acceleration of decision-making and management processes in brand management
Successful management of external service providers and agencies for more efficient workflows and higher quality

May 2024 - Present

2 years 4 months

Communications and Marketing Expert, Change Consultant

Deutsche Rentenversicherung

Strategic consulting for the communications and marketing department
Developing communication measures and content for internal and external communications
Deriving concrete communication campaigns and initiatives
Implementing, evaluating, and further developing campaigns and communication measures
Communication support for major events involving various internal stakeholders
Campaign lead for the introduction of the new IT system, including roll-out and evaluation
Successful support of the first two releases through targeted change communication
Development and implementation of a company-wide communication strategy to positively influence the perception of one of Germany's largest IT transformations
Optimization of internal communications through the introduction of new content formats such as newsletters, social intranet, and live communication
Creation of extensive C-level presentations to support strategic decisions

Apr 2023 - Dec 2023

9 months

Strategic Advisor Corporate and Change Communications

DB Systel GmbH

Analysis and optimization of internal communication channels with regard to reach, quality, acceptance, and innovation
Conducting requirements workshops with stakeholders to define strategic communication needs
Development of a company-wide communication strategy including creative formats (text, video, audio) for social media and C-level communication
Creation of a communication concept and roadmap for implementing strategic company content
Project management and change communication for internal campaigns to improve the hours booking rate
Campaign planning, creative concept development, roll-out, as well as evaluation and tracking of measures
Presentation and alignment of the communication strategy with stakeholders and C-level
Optimization of internal communication channels through data-based analyses
Successful implementation of new communication formats for better delivery of strategic content
Increase in internal acceptance through social media formats on LinkedIn
Effective campaign to improve the hours booking rate with a measurable increase in participation

May 2022 - Dec 2022

8 months

Interim Senior HR Marketing and Project Manager

BNP Paribas Group

Strategic consulting for the Executive Board and HR management in employer branding, HR marketing, and recruiting
Development and implementation of employer branding and HR marketing campaigns including online and video formats
Analysis and optimization of the employer brand across online and offline touchpoints for 12 subsidiaries
Reach optimization and strategic consulting for digital employer branding channels such as social media, career website, and VR formats
Project lead and overall management of the Top Employer Award 2023 including management of national and international stakeholders
Creative and strategic consulting for the relaunch of the Germany career website
Winning the Top Employer Award 2023 through strategic management of the entire project
Optimization of the employer brand and employer branding strategy for 12 subsidiaries
Increase in the digital visibility of the employer brand through online campaigns and website relaunch
Introduction of new video formats such as image films, testimonials, and VR films
Strategic consulting for the Executive Board on optimizing long-term recruiting and internal mobility measures

Sep 2021 - Feb 2022

6 months

Interim Senior Change Communications Expert, Deputy Head of Communications and Change Department

Deutsche Rentenversicherung

Strategic consulting for program management on change communication as part of the digital IT transformation
Deputy lead of the Change Communications department with overall responsibility for the communication strategy
Development and implementation of the change communication strategy for internal and external target groups
Development of a product narrative (vision, mission, strategy) to position the digitalization program
Project lead and management of major projects in the change communications area
Development of a brand strategy and creation of a brand book for the digitalization program
Design and implementation of communication campaigns and initiatives including content creation and stakeholder communication
Responsibility for event management and management of external service providers
Successful implementation of a change communication strategy for the IT transformation process
Creation of a clear product narrative to illustrate the digital transformation
Holistic positioning of the digitalization program through brand strategy and brand book
Increase in internal stakeholder acceptance through targeted change campaigns
Optimized stakeholder communication through interviews, content strategies, and creative campaigns

Jul 2020 - Dec 2023

3 years 6 months

Interim Senior Marketing and Communications Expert

Fondium Group

Strategic consulting for management and HR leadership in internal and external communication during the restructuring and change process
Development of a brand-strategic communication architecture to strengthen competitiveness and trust
Vision and mission development to sharpen the product narrative and strategic brand leadership
Leading change and communication projects in the areas of digitalization, competitiveness, and sustainability
Project management for the redesign of the company website including content strategy
Running workshops and training sessions for managers and top management to improve internal communication
Managing external service providers for high-quality communication measures
Development and implementation of a new corporate communications strategy to improve internal acceptance and external perception
Successful support of the restructuring and change process through targeted communication measures
Improved internal communication through workshops and training for managers
Effective repositioning of the company brand through website redesign and improved content strategy
Successful stakeholder management to improve collaboration between internal teams and external service providers

Jun 2018 - Jan 2020

1 year 8 months

Interim Senior Marketing and Brand Manager EMEA/Asia

J. Wagner GmbH

Strategic consulting for the marketing and sales leadership in EMEA/Asia to optimize brand management and international market positioning
Development and implementation of marketing strategies including market analyses and customer journey analyses
Brand management for the Decorative Finishing product group including strategic positioning and sales support
Concept development and implementation of marketing communication measures such as social media, PR reports, and trade press work
Project management and global roll-out of the sales campaign “The Unstoppables” including campaign management and content creation
Planning and support of photo shoots and video productions for product and image communication
Event management and project management for brand and sales events to strengthen the company brand
Managing external service providers for consistent brand communication
Successful international brand alignment and expansion
Optimization of the brand strategy and brand communication with a stronger market position in EMEA
High reach and positive response to the “The Unstoppables” campaign in the B2B sector
Increased brand presence through effective social media and content strategies
Successful delivery of major events and sales activities to build customer loyalty

Oct 2016 - Jan 2018

1 year 4 months

Interim Senior Marketing and Brand Manager

Wienerberger GmbH

Strategic consulting for the heads of strategic marketing, product management, and communications on brand positioning
Market and portfolio analysis including evaluation of customer journey studies to optimize market development
Development and implementation of market development strategies and communication concepts for master brands and sub-brands
Planning, roll-out, and management of an image campaign for the master brand
Development of brand strategies and sales campaigns for Kamtec, Poroton, Koramic, and Argeton
Brand management for master and sub-brands including campaign management
Development of a B2B social media strategy including content management and creation
Support for photo shoots and video productions for communication and sales campaigns
Trade fair and event management as well as optimization of the point of sale for retail
Managing external service providers for consistent brand communication
Realignment of the brand strategy for the master brand and four sub-brands with a stronger market position
Optimization of the customer journey through solid market analyses and strategies
Significant improvement in brand awareness and company image through an image campaign
Increased customer interaction through a targeted social media strategy
Successful delivery of major events and trade fairs to strengthen customer loyalty

Aug 2016 - Present

10 years 1 month

Executive Interim Manager, Strategic Consultant, Owner

Schmidt-Interim

Strategic consulting, project management, and interim management for mandates in marketing, communications, and change

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Chemical, Manufacturing, Insurance, Government and Administration, and Construction.

Professional Services

Chemical

Manufacturing

Insurance

Government and Administration

Construction

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Strategy, Product Development, Research and Development, and Human Resources.

Marketing

Project Management

Strategy

Product Development

Research and Development

Human Resources

Summary

With over 20 years of experience in marketing, communications, and change management, I take on senior project and leadership roles. I develop strategic communications and brand initiatives, steer transformation processes, and lead interdisciplinary teams through periods of change. As an interim manager and project lead, I help companies move forward in growth and restructuring phases - with clear strategies, effective communication, and consistent execution - always hands-on, never talking down to people!

Skills

Ms Office: Word (Very Good), Excel (Good), Powerpoint (Good To Very Good), Outlook (Good To Very Good), Ms Access And Ms Project (Basic Knowledge), Teams (Very Good), Sharepoint (Very Good)
Adobe Creative Suite: Indesign (Very Good), Photoshop (Good To Very Good), Illustrator (Good)
Cms: Typo3, Wordpress (Both Editorially In The Backend, No Programming, Good To Very Good)
Project/Team Management: Microsoft 365 (Very Good), Google Workplace (Good To Very Good)
Agile Working: Miro And Mural (Good), Further Training In Agile Project Management (Haufe)
Ai: Genai, Chatgpt (Good To Very Good), Training In Ai For Marketing And Communications (Handelsblatt)
Newsroom Structures And Tools: Dirico/Scompler (Good), Ms Planner (Good To Very Good)

Languages

German

Native

English

Advanced

Education

Oct 2001 - Jun 2003

Academy for Marketing

Communication Management · Kassel, Germany

Conference of the Academies for Communication, Marketing, Media e.V.

Bachelor Professional in Marketing Communications · Marketing Communications · Bad Vilbel, Germany

State School Office

State-certified Communications Manager · Kassel, Germany

...and 1 more

Statistics

Experience

Total positions 9

Experience in Professional Services 10 y

Avg length 2 y 3 m

Longest experience 10 y

Expertise

Recent roles Strategic Advisor Brand and Change, Communications and Marketing Expert, Change Consultant, Strategic Advisor Corporate and Change Communications

Main industries Professional Services, Chemical, Manufacturing

Main business areas Marketing, Project Management, Strategy

Qualifications

Highest degree Bachelor

Profile

Created

May 2024

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Corinna is based in Düsseldorf, Germany and can operate in on-site, hybrid, and remote work models.

Corinna speaks the following languages: German (Native), English (Advanced).

Corinna has at least 10 years of experience. During this time, Corinna has worked in at least 9 different roles and for 8 different companies. The average length of individual experience is 1 year and 1 month. Note that Corinna may not have shared all experience and actually has more experience.

Based on recent experience, Corinna would be well-suited for roles such as: Strategic Advisor Brand and Change, Communications and Marketing Expert, Change Consultant, Strategic Advisor Corporate and Change Communications.

Corinna's most recent position is Strategic Advisor Brand and Change at Targobank.

In recent years, Corinna has worked for Targobank, Deutsche Rentenversicherung, DB Systel GmbH, BNP Paribas Group, and Fondium Group.

Corinna is most experienced in industries like Professional Services, Chemical, and Manufacturing. Corinna also has some experience in Government and Administration, Insurance, and Construction.

Corinna is most experienced in business areas like Marketing, Project Management, and Strategy. Corinna also has some experience in Product Development, Research and Development, and Human Resources.

Corinna has recently worked in industries like Professional Services, Chemical, and Government and Administration.

Corinna has recently worked in business areas like Marketing, Project Management, and Strategy.

Corinna holds a Bachelor in Marketing Communications from Conference of the Academies for Communication, Marketing, Media e.V..

Corinna is immediately available full-time for suitable projects.

Corinna's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Corinna, click the Meet button on the profile to request a meeting and discuss your project needs.