Tina H.-Recruitment · Organisation · Consulting
Check rate
Experience
Brand Strategy & Consulting
Freelance
- Communication strategist and consultant with many years of corporate and agency experience.
- Development and implementation of demonstrably successful brand and communication strategies for B2B and B2C brands such as RINGANA, NIVEA, O2 Business, Florena, thyssenKrupp, BENTELER, BMI Group, Lexware, MTM, Simplicity, Haufe and many others, including the creation of brand and design guidelines.
- Development of differentiating brand language concepts and naming strategies for Siemens, NIVEA, Vodafone, Deutsche Glasfaser, RINGANA, BENTELER, BVR, MTM and many others.
- Workshops, market research projects and innovation development.
- 8 successful Effie entries in B2B (2 Gold Effies and 6 Bronze Effies) as well as various other awards.
- Talent acquisition through active sourcing, brand and communication consulting, employer branding, project management, recruiting and other services for @Carola Wendt Personalberatung and FA Business Solutions (Fabs)
Client Service Director and Member of the Management Board
DDB Tribal GmbH
- Development of communication strategies and management of their implementation for Deutsche Telekom in the areas of brand and product communication in Germany.
- Digital, analogue and social.
- Key account for CMO International and Head of Market Communication Germany.
- Development and implementation of transformation processes.
- Management of the team (35 employees) in consulting and strategy for the client Deutsche Telekom; development of new tools for onboarding and employee evaluation.
Client Service Director
TBWA Werbeagentur GmbH
- Management of client consulting and strategy for the international accounts of NIVEA, Roche, Hansaplast and Labello, including the development of communication strategies and creative briefs.
- Innovation workshops.
- Management of brand relaunches for NIVEA and Accu-Chek.
- Strategic consulting for the repositioning of the NIVEA brand in the USA, India, Russia and China.
- Management of the team (21 employees) in consulting and strategy for Beiersdorf and Roche Diagnostics; intercultural collaboration in a global lead role.
Brand Consultant
Freelance
Recruiting for @Carola Wendt Personalberatung Consulting for Serviceplan
Marketing Manager
Advance Bank/Advance Finanzplanung
- Responsible for brand strategy.
- Responsible for brand design.
- Responsible for market research.
Brand Consultant
Freelance
- Consulting and strategic brand development.
- Recruitment, among others, for @Carola Wendt Personalberatung
- Brand management for Advance Bank, Munich
Management Supervisor and Senior Strategist
Saatchi & Saatchi Werbeagentur GmbH
- Account management for Procter & Gamble, Moet Hennessy, Reckitt & Colman, Beck's and Commerzbank.
- Concept development for the brand relaunch of CAN DO by Procter & Gamble.
Account Management/Account Direction
Springer & Jacoby Werbeagentur
- Client consulting and development of communication strategies for TUI, Mercedes-Benz, RSH, Gruner & Jahr and Bacardi.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Cosmetics, Telecommunication, Banking and Finance, Automotive, Construction, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Human Resources, Project Management, Research and Development, and Customer Service.
Summary
Engaged, goal-oriented and solution-focused professional with many years of experience in consulting, recruiting and active sourcing. Focus on recruiting in marketing, design and production (print/film). I combine reliability and leadership experience with a structured way of working, as well as enjoyment and commitment in dealing with people.
Freelance/Interim Brand Strategy & Consulting
I help companies sharpen their brand positioning, strengthen their market relevance and translate strategy into effective marketing. With extensive experience in brand management, strategic marketing and cross-functional leadership, I support organisations during periods of growth, transformation and repositioning.
My work combines strategic clarity with pragmatic implementation — from brand strategy and messaging to stakeholder alignment and brand development through to strategy implementation.
I support companies that want to:
- strengthen their market relevance
- reposition their brand
- align brand and corporate strategy
- sharpen communication and messaging
- bring structure and clarity to marketing organisations
Available for:
- Fractional / Interim Brand Leadership and Management
- Brand Strategy Consulting
- Positioning & Messaging
- Strategic Marketing
- Brand Language Development and Implementation
Based in Hamburg | Available for national & international remote projects
Skills
Brand Strategy
Communication Strategy
Client Consulting On An Equal Footing
360° Implementations
Complex Projects
Intercultural Work
New Business
Market Research
Development And Implementation Of Transformation Processes
Quick Learner
Thinking Beyond The Obvious
Solution Finder
Passion + Commitment
Highly Self-Motivated
Curious About New Things
Motivating Team Player
Resilient + Structured
Ms Office
Brand Consultancy
Brand Management
Google Workspace
Brand Identity
Teams, Zoom, Google Meet
Chatgbt/Perplexity/Neuroflash
Various Collaboration Tools
Hubspot
Active Sourcing
Stakeholder Management
Interviewing
Candidate Pre-Selection
Employer Branding
Recruitment Processes
Workshops
Consulting And Strategy
Reliability
Carefulness
Initiative
Resilience
Solution Orientation
Quick Comprehension
Experience
Microsoft 365 (Word, Excel, Powerpoint, Teams)
Digital Collaboration Tools
Ai Applications
Practical Experience In Active Sourcing Of Suitable Candidates Via Linkedin Or Xing As Well As Through My Own Network
More Than 20 Years Of Experience In Recruiting And Interviewing
Support Throughout The Entire Recruiting Process, Including Interviews And Selecting Suitable Candidate Profiles
Structured Handover Of Candidates And Their Informative Documents
Organisational And Communication Skills
Independent, Structured Way Of Working
Quickly Getting Up To Speed With New Tasks
Experience Gained Through Extensive Personal Team And Staff Management
Experience With Ai Integration
Languages
Education
Kommunikationsakademie Hamburg
Diplom Kommunikationswirt · Hamburg, Germany · 1,0
Universität Hamburg
Bachelor/Zwischenprüfung · Germanistik, Anglistik und Philosophie · Hamburg, Germany
Certifications & licenses
Online Marketing Management
CBW College
Self-study (Ongoing)
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Tina is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Tina speaks the following languages: German (Native), English (Advanced).
Tina has at least 33 years of experience. During this time, Tina has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 4 years and 2 months. Note that Tina may not have shared all experience and actually has more experience.
Based on recent experience, Tina would be well-suited for roles such as: Brand Strategy & Consulting, Client Service Director and Member of the Management Board, Client Service Director.
Tina's most recent position is Brand Strategy & Consulting at Freelance.
In recent years, Tina has worked for Freelance.
Tina is most experienced in industries like Cosmetics, Telecommunication, and Banking and Finance. Tina also has some experience in Automotive, Construction, and Information Technology.
Tina is most experienced in business areas like Marketing, Strategy, and Human Resources. Tina also has some experience in Project Management, Research and Development, and Customer Service.
Tina has recently worked in industries like Automotive, Cosmetics, and Construction.
Tina has recently worked in business areas like Human Resources, Marketing, and Project Management.
Tina holds a Master from Kommunikationsakademie Hamburg.
Tina has 2 certificates. These include: Online Marketing Management and Self-study (Ongoing).
Tina will be available part-time from November 2026.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 23 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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