Tina Hölscher-Wendt - Brand Strategy & Consulting

Q: Where is Tina based?

Tina is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Tina speak?

Tina speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Tina have?

Tina has at least 32 years of experience. During this time, Tina has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 4 years . Note that Tina may not have shared all experience and actually has more experience.

Q: What is Tina's latest experience?

Tina's most recent position is Brand Strategy & Consulting at Freelance .

Q: What companies has Tina worked for in recent years?

In recent years, Tina has worked for Freelance .

Q: Which industries is Tina most experienced in?

Tina is most experienced in industries like Advertising and Banking and Finance .

Q: Which business areas is Tina most experienced in?

Tina is most experienced in business areas like Marketing and Strategy .

Q: Which industries has Tina worked in recently?

Tina has recently worked in industries like Advertising .

Q: Which business areas has Tina worked in recently?

Tina has recently worked in business areas like Marketing and Strategy .

Recommended expert

Hamburg, Germany

Check rate

Experience

Apr 2014 - Jun 2025

11 years 3 months

Brand Strategy & Consulting

Freelance

Communication strategist and consultant with many years of corporate and agency experience.
Development and implementation of demonstrably successful brand and communication strategies for B2B and B2C brands such as RINGANA, NIVEA, O2 Business, Florena, thyssenKrupp, BENTELER, BMI Group, Lexware, MTM, Simplicity, Haufe, and others, including the creation of brand and design guidelines.
Development of distinctive brand language concepts and naming strategies for Siemens, NIVEA, Vodafone, Deutsche Glasfaser, RINGANA, BENTELER, BVR, MTM and others.
Workshops, market research projects and innovation development.
8 successful B2B Effie submissions (2 Gold and 6 Bronze Effies) as well as various other awards.

Jun 2011 - Mar 2014

2 years 10 months

Hamburg, Germany

Client Service Director

DDB Tribal GmbH

Development of communication strategies and leading their implementation for Deutsche Telekom in the area of brand and product communication in Germany.
Digital, analog and social.
Key account for CMO International as well as head of market communication Germany.
Development and implementation of transformation processes.

Feb 2006 - Jun 2011

5 years 5 months

Hamburg, Germany

Client Service Director

TBWA Werbeagentur GmbH

Management of client consulting and strategy for the international accounts of NIVEA, Roche, Hansaplast and Labello, including the development of communication strategies and creative briefs.
Innovation workshops.
Leading brand relaunches for NIVEA and Accu-Chek.
Strategic consulting for the repositioning of the NIVEA brand in the USA, India, Russia and China.

Jul 2003 - Jan 2006

2 years 7 months

Munich, Germany

Brand Consultant

Freelance

MS Office
Brand Consultancy
Google Workspace
Brand Management
Teams, Zoom, Google Meet
Brand Identity
ChatGPT/Perplexity/neuroflash
Various Collaboration Tools
Hubspot

Apr 2002 - Jun 2003

1 year 3 months

Munich, Germany

Marketing Manager

Advance Bank/Advance Finanzplanung

Responsible for brand strategy.
Responsible for brand design.
Responsible for market research.

Jun 2001 - Mar 2002

10 months

Munich, Germany

Brand Consultant

Freelance

Consulting and strategic brand development.

Apr 1998 - May 2001

3 years 2 months

Frankfurt, Germany

Management Supervisor and Senior Strategist

Saatchi & Saatchi Werbeagentur GmbH

Account leadership for Procter & Gamble, Moet Hennessy, Reckitt & Colman, Beck's and Commerzbank.
Developed the concept for Procter & Gamble's new brand CAN DO.

Apr 1990 - Mar 1995

5 years

Hamburg, Germany

Client Consulting/Account Management

Springer & Jacoby Werbeagentur

Client consulting and development of communication strategies for TUI, Mercedes-Benz, RSH, Gruner & Jahr and Bacardi.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising and Banking and Finance.

Advertising

Banking and Finance

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing and Strategy.

Marketing

Strategy

Summary

Freelance/Interim Brand Strategy & Consulting

I help companies sharpen their brand positioning, strengthen market relevance and translate strategy into impactful marketing. With extensive experience across brand management, strategic marketing and cross-functional leadership, I support organizations in phases of growth, transformation and repositioning.

My work combines strategic clarity with hands-on execution — from brand strategy and messaging to stakeholder alignment, brand development and strategy implementation

I support companies that want to:

strengthen their market relevance
reposition their brand
align brand and business strategy
sharpen communication and messaging
bring structure and clarity into marketing organizations

Available for:

Fractional / Interim Brand Leadership and Management
Brand Strategy Consulting
Positioning & Messaging
Strategic Marketing
Brand Language Development and Implementation

Based in Hamburg | Available for national & international remote projects

Skills

Brand Strategy
Communication Strategy
Client Consulting On Equal Terms
360° Execution
Complex Projects
Intercultural Work
New Business
Market Research
Development And Implementation Of Transformation Processes
Quick Comprehension
Thinking Outside The Box
Problem Solver
Passion And Commitment
High Self-Motivation
Curious About New Things
Motivating Team Player
Resilient And Structured
Ms Office
Brand Consultancy
Brand Management
Google Workspace
Brand Identity
Teams, Zoom, Google Meet
Chatgpt/Perplexity/Neuroflash
Various Collaboration Tools
Hubspot

Languages

German

Native

English

Advanced

Education

Oct 1990 - Mar 1992

Hamburg Communication Academy

Diploma in Communication Management · Hamburg, Germany · 1,0

Oct 1982 - Feb 1985

University of Hamburg

Bachelor/Intermediate Examination · German Studies, English Studies, Philosophy · Hamburg, Germany

Statistics

Experience

Total positions 8

Experience in Advertising 31 y

Avg length 4 y

Longest experience 11 y 2 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Brand Strategy & Consulting, Client Service Director, Brand Consultant

Main industries Advertising, Banking and Finance

Main business areas Marketing, Strategy

Qualifications

Highest degree Bachelor

Profile

Created

May 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Tina based?

Tina is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Tina speak?

Tina speaks the following languages: German (Native), English (Advanced).

How many years of experience does Tina have?

Tina has at least 32 years of experience. During this time, Tina has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 4 years. Note that Tina may not have shared all experience and actually has more experience.

What roles would Tina be best suited for?

Based on recent experience, Tina would be well-suited for roles such as: Brand Strategy & Consulting, Client Service Director, Brand Consultant.

What is Tina's latest experience?

Tina's most recent position is Brand Strategy & Consulting at Freelance.

What companies has Tina worked for in recent years?

In recent years, Tina has worked for Freelance.

Which industries is Tina most experienced in?

Tina is most experienced in industries like Advertising and Banking and Finance.

Which business areas is Tina most experienced in?

Tina is most experienced in business areas like Marketing and Strategy.

Which industries has Tina worked in recently?

Tina has recently worked in industries like Advertising.

Which business areas has Tina worked in recently?

Tina has recently worked in business areas like Marketing and Strategy.

What is Tina's education?

Tina holds a Bachelor in German Studies, English Studies, Philosophy from University of Hamburg.

What is the availability of Tina?

Tina will be available part-time from June 2026.

What is the rate of Tina?

Tina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.