Tim K.-Brand Strategy & Positioning for Established Brands — Strategy, Brand Architecture, Communication
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Experience
Senior Brand Strategy Consultant (Project based)
Design Bridge and Partners
- Henkel, Telefonica o2
Brand Strategy Consultant Partner
Design STUDIO L'
Freelance Brand Strategy Consultant
TRACK GmbH
- AOK
Senior Brand Strategy Consultant (Project-Based)
Smith Berlin
- CA Immo, Berlin TXL, Salvis, Team Hamburg, Lewens, Schoeller Group
Freelance Brand Strategy Consultant
team x (Omnicom)
- Mercedes-Benz Members, Mercedes-Benz VanSolution
Brand Strategy Consultant
Freelance
- Agencies: team x (Omnicom), Track, SMITH
- Clients: AOK, CA Immo, Mercedes-Benz, Vattenfall, Salvis, Schoeller Group
Freelance Brand Strategy Consultant
Publicis Emil
Freelance Brand Strategy Consultant
Sapera
Freelance Brand Strategy Consultant
LIT Create GmbH
Freelance Digital Strategy Consultant
Looping Group
Freelance Digital Strategy Consultant
Torben, Lucie und die gelbe Gefahr (TLGG)
Freelance Brand Strategy Consultant
Deloitte Digital
Freelance Brand Strategy Consultant
dan pearlman Group
Freelance Brand Strategy Consultant
Shanghai.Berlin
- Mercedes-Benz, Schott AG, Covestro, Fraport, Samsung
Freelance Brand Strategy Consultant
diesdas.digital GmbH
Brand Strategy Consultant
Freelance
- Agencies: Deloitte Digital, Looping Group, TLGG, Diesdas.digital, Dan Pearlman, Publicis, Shanghai Berlin, Sapera, LIT Create
- Clients: AMG, Covestro, Janssen, Leonardo Hotels, Mercedes-Benz, Miele, Otto, Samsung, Schott AG
Senior Brand Strategy Consultant (Project Mandates)
Leo Burnett
- Clients: Hyundai, John Deere, TVS India
Independent Senior Brand & Positioning Consultant
Kleinke & Partner
Brand strategy and positioning mandates for established brands, corporations and agencies since 2015.
- Automotive: Volkswagen Group, Mercedes-Benz.
- Industrials & Tech: Siemens, Schott, Covestro, Samsung, Huawei.
- Mobility & Infrastructure: Deutsche Bahn.
- Agency-side strategy work for MetaDesign, Publicis, Leo Burnett, Deloitte Digital, TLGG and others.
Focus: positioning, brand architecture, market and competitor analysis, communication strategy and translation into brand systems, communication and rollout.
I develop and use AI-assisted research and decision workflows where they improve the quality, comparability and speed of strategic work.
Communications
Symbolian
With Ontological Metadata and Open Linked Data, Symbolian develops software to bring order to data and make it meaningful.
Senior Brand Strategy Consultant (Project Mandates)
MetaDesign
- Clients: Deutsche Bahn, Groz-Beckert, Huawei, Mercedes-Benz, Schmetz, Siemens, Volkswagen
Intern Brand Strategist
MetaDesign Berlin
- Clients: Audi, Deutsche Telekom, Hella Industries, Konzerthaus Berlin, Mercedes-Benz, OMV, Porsche, TVS India, Voestalpine, Volkswagen
Production & Camera
Alex TV
Store Manager
Bikini Berlin
Popup Store, Showroom
Popup Store Manager, Brand Building and Sales
Freelance
- Clients: BIKINI Berlin, Stop The Water While Using Me, Kolle Rebbe
Store Manager
Kolle Rebbe GmbH
Popup Store "Stop the water while Using Me"
Strategic communication planning
International Shortfilm Festival
Participation in the Civil Academy
Civil Academy BBE and BP
- Qualification program for civic engagement
Advertising, print and web design
Freelance
Call center agent, customer consulting and sales
Primacall
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Telecommunication, Automotive, Manufacturing, Chemical, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Sales, Customer Service, Production, and Operations.
Summary
Brand strategy and positioning for established brands since 2015. Direct mandates for clients including Volkswagen Group, Mercedes-Benz, Siemens, Deutsche Bahn, Samsung, Schott and Covestro. Strategy lead for agencies including MetaDesign, Publicis, Leo Burnett, Deloitte Digital and TLGG. Focus: positioning, brand architecture, market and competitor analysis, communication strategy and translation into implementation. I develop and use AI-assisted research and decision workflows where they improve the quality, comparability and speed of strategic work. Available for project-based mandates and longer strategy engagements with leadership teams.
Skills
Brand Building And Development In Brand Strategy
Development Of Brand Architecture & Positioning
Strategic Support For Digital Platforms With An E-Commerce Focus
Desk Research, Competitor Analysis, Interviews, Personas
Workshop Facilitation, Customer Journeys, Touchpoint Analysis
Communication & Implementation Concepts
Support Throughout Transformation Processes (Internal & External)
Experience In Intensive Intercultural Teamwork And Project Work
Quick Comprehension
Strong Communication Skills
Empathy
Structured, Independent Way Of Working
Customer Focus
Flexibility
Project Management
Solution-Oriented Approach
Layout & Design
Web Development
Programming (Html, Css, Js, Php, Python)
Ai Applications
Image Editing
Video Editing
Camera
Music Production
Photography
Video Production
Music Composition
Conceptual Creativity
FüHrerschein Klasse B
Market Research
Statistics
Questionnaire
Languages
Education
University of Arts Berlin
Bachelor of Arts · Society and Business Communication · Berlin, Germany
Design Akademie Berlin
Communication Management
Technical University of Applied Sciences Berlin
Media Informatics
Certifications & licenses
Führerschein Klasse B
Berlin
Civil Academy, BBE und BP Qualifizierungsprogramm für gesellschaftliches Engagement
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Tim is based in Berlin, Germany.
Tim speaks the following languages: German (Native), English (Advanced), French (Elementary).
Tim has at least 22 years of experience. During this time, Tim has worked in at least 17 different roles and for 26 different companies. The average length of individual experience is 1 year and 9 months. Note that Tim may not have shared all experience and actually has more experience.
Based on recent experience, Tim would be well-suited for roles such as: Senior Brand Strategy Consultant (Project based), Brand Strategy Consultant Partner, Freelance Brand Strategy Consultant.
Tim's most recent position is Senior Brand Strategy Consultant (Project based) at Design Bridge and Partners.
In recent years, Tim has worked for Design Bridge and Partners, Design STUDIO L', TRACK GmbH, Smith Berlin, and team x (Omnicom).
Tim is most experienced in industries like Advertising, Telecommunication, and Automotive. Tim also has some experience in Manufacturing, Chemical, and Information Technology.
Tim is most experienced in business areas like Marketing, Strategy, and Sales. Tim also has some experience in Customer Service, Production, and Operations.
Tim has recently worked in industries like Telecommunication, Automotive, and Manufacturing.
Tim has recently worked in business areas like Marketing and Strategy.
Tim holds a Bachelor in Society and Business Communication from University of Arts Berlin.
Tim has 2 certificates. These include: Führerschein Klasse B, Civil Academy and BBE und BP Qualifizierungsprogramm für gesellschaftliches Engagement.
Tim is immediately available for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 27 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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