Recommended expert
Jürgen Castner-Founder, CEO, Brand Coach
Check rate
Experience
Jun 2019 - Feb 2025
5 years 9 monthsFounder, CEO, Brand Coach
MARKENZENTRALE M·I·T GmbH
Position Summary
Founder, CEO, Brand Coach at MARKENZENTRALE M·I·T GmbH
Industries
Advertising
Information Technology
Professional Services
Business Areas
Marketing
Product Development
Strategy
- Development of MARKENZENTRALE as an online tool for strategic brand management to increase brand value
- Results: 4 user licenses sold before official market launch
Mar 1997 - Feb 2025
28 yearsFounder, CEO, Brand Coach
SELLERY Advertising Forces Network
Position Summary
Founder, CEO, Brand Coach at SELLERY Advertising Forces Network
Industries
Advertising
Business Areas
Marketing
Product Development
- Founded an agency for brand consulting, marketing and communication consulting, and interim management
- Served as managing partner overseeing up to 60 freelancers on a project basis
- Clients: startups, SMEs, owner-managed companies, consulting firms, agencies
- Developed and implemented MARKENZENTRALE as an online tool for strategic brand management
- Results: 4 user licenses sold before official market launch
Oct 1990 - Dec 1996
6 years 3 monthsAccount Director; Director of Strategic Planning & New Business; Management Supervisor
Young & Rubicam Agency
Position Summary
Account Director; Director of Strategic Planning & New Business; Management Supervisor at Young & Rubicam Agency
Industries
Advertising
Business Areas
Marketing
Strategy
Jun 1989 - Sep 1990
1 year 4 monthsSenior Consultant
McCann-Ericsson Agency
Position Summary
Senior Consultant at McCann-Ericsson Agency
Industries
Advertising
Business Areas
Marketing
Jun 1986 - May 1989
3 yearsConsultant
BSS Agency
Position Summary
Consultant at BSS Agency
Industries
Advertising
Business Areas
Marketing
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Information Technology, and Professional Services.
Advertising
Information Technology
Professional Services
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, and Strategy.
Marketing
Product Development
Strategy
Summary
- Entrepreneurial personality
- Strategically experienced brand architect, marketing expert, communications professional
- Broad experience in B2C and B2B business and communication categories
- Profound know-how in the use of all traditional and innovative communication tools and channels – online and offline
- Proven success in brand building and future-oriented brand development
- Corporate identity, strategy, concept, corporate design, consumer insight management
- Development and implementation of "MARKENZENTRALE" as a comprehensive online tool for the effective management and control of brands – core target group: SMEs
- Acquisition of new customers and realization of additional orders from existing customers
- Effective and efficient project management – always keeping an eye on feasibility and budgets
- Reliable network
Skills
- Brand Building, Brand Strategy, Brand Architecture, (Re)positioning, Relaunches, Ci, Cd
- Marketing – Strategy, Conception, Implementation; B2b, B2c, D2c, Online, Offline
- 360° Communication, Internal Branding, Employer Branding, Coaching, Workshops, Content Strategy, Business Development, Advertising
Languages
German
NativeEnglish
AdvancedFrench
IntermediateEducation
Sep 1981 - Jul 1986
Media University Stuttgart
Diploma in Industrial Engineering (FH) · Advertising Management and Advertising Technology · Stuttgart, Germany
Sep 1980 - Jun 1981
University of Stuttgart
Aerospace Engineering · Stuttgart, Germany
Aug 1966 - May 1979
Primary School and Gymnasium, Winnenden
Abitur (German high school diploma) · Winnenden, Germany
Statistics
Experience
Total positions 5
Experience in Advertising 38.5 y
Avg length 8 y 9 m
Longest experience 27 y 11 m
Expertise
Recent roles Founder, CEO, Brand Coach, Account Director; Director of Strategic Planning & New Business; Management Supervisor, Senior Consultant
Main industries Advertising, Information Technology, Professional Services
Main business areas Marketing, Product Development, Strategy
Qualifications
Highest degree Bachelor
Profile
Created
Last Update
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Frequently asked questions
Do you have questions? Here you can find further information.
Where is Jürgen based?
Jürgen is based in Oberursel (Taunus), Germany.
What languages does Jürgen speak?
Jürgen speaks the following languages: German (Native), English (Advanced), French (Intermediate).
How many years of experience does Jürgen have?
Jürgen has at least 38 years of experience. During this time, Jürgen has worked in at least 4 different roles and for 5 different companies. The average length of individual experience is 8 years and 8 months. Note that Jürgen may not have shared all experience and actually has more experience.
What roles would Jürgen be best suited for?
Based on recent experience, Jürgen would be well-suited for roles such as: Founder, CEO, Brand Coach, Account Director; Director of Strategic Planning & New Business; Management Supervisor, Senior Consultant.
What is Jürgen's latest experience?
Jürgen's most recent position is Founder, CEO, Brand Coach at MARKENZENTRALE M·I·T GmbH.
What companies has Jürgen worked for in recent years?
In recent years, Jürgen has worked for MARKENZENTRALE M·I·T GmbH and SELLERY Advertising Forces Network.
Which industries is Jürgen most experienced in?
Jürgen is most experienced in industries like Advertising, Information Technology, and Professional Services.
Which business areas is Jürgen most experienced in?
Jürgen is most experienced in business areas like Marketing, Product Development, and Strategy.
Which industries has Jürgen worked in recently?
Jürgen has recently worked in industries like Advertising, Information Technology, and Professional Services.
Which business areas has Jürgen worked in recently?
Jürgen has recently worked in business areas like Marketing, Product Development, and Strategy.
What is Jürgen's education?
Jürgen holds a Bachelor in Advertising Management and Advertising Technology from Media University Stuttgart.
What is the availability of Jürgen?
Jürgen is immediately available part-time for suitable projects.
What is the rate of Jürgen?
Jürgen's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Jürgen?
To hire Jürgen, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1200
900
600
300
Market avg: 848-1008 €
Market avg: 848-1008 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar Freelancers
Discover other experts with similar qualifications and experience
Katharina Polansky
View profile
Andreas Götz
View profile
Kilian Kohnen
View profile
Nicole Sasse
View profile
Florian Dieterle
View profile
Verena Hofmann-werther
View profile
Sven Seidel
View profile
Jennifer Becker
View profile
Katja Kuchenmeister
View profile
Hakan Ersu
View profile
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Founder, CEO, Brand Coach
Florian Dieterle
Project Manager Marketing
View Profile
Gudrun Aydt
Retail & E-Commerce Transformation | Omnichannel Growth | Program & PMO Leadership
View Profile
Kristoffer Lange
Senior Experience Strategist
View Profile
Artur Schmalz
Marketing Consultant // Strategy - Brand - Processes & Automation
View Profile
Benjamin Pagel
Growth Strategy Advisor
View Profile
Sven Seidel
Self-employed
View Profile
Manfred Simon
Interim Manager Marketing and Business Development
View Profile
Franz Schumann-halder
Freelance Consultant
View Profile
Hakan Ersu
Marketing & Sales Expert
View Profile
Nicole Sasse
Managing Director Strategy
View Profile
Nearby freelancers
Professionals working in or nearby Oberursel (Taunus), Germany
Ulm Paunel
Freelance IT Specialist
View Profile
Valentin Oprea
Network Architect
View Profile
Ulf Schiebener
Innovation Manager
View Profile
Andrea Cappello
Founder
View Profile
Jan Petrasch
Program / Project / Migration / Taskforce / Transformation Lead
View Profile
Arne Hook
Managing Director
View Profile
Basil Sattler
Senior Developer / Data Engineer
View Profile
Stefan Weiß
Head of SCM Organization and Local S4H Implementation
View Profile
Khaled Teilab
Consultant / DevOps Engineer
View Profile
Eric Bouendeu
Quality Manager / Test Manager / Senior Test Analyst / Senior Data Analyst / Statistical Programmer
View Profile
Most recent projects
FRATCH works with many companies and recruitment agencies. Here you will find our recently posted projects and opportunities.
