Jürgen Castner - Brand Coach and Brand Strategist in B2B

Q: Where is Jürgen based?

Jürgen is based in Oberursel (Taunus), Germany .

Q: What languages does Jürgen speak?

Jürgen speaks the following languages: German (Native), English (Advanced), French (Intermediate) .

Q: How many years of experience does Jürgen have?

Jürgen has at least 38 years of experience. During this time, Jürgen has worked in at least 4 different roles and for 5 different companies . The average length of individual experience is 8 years and 8 months . Note that Jürgen may not have shared all experience and actually has more experience.

Q: What is Jürgen's latest experience?

Jürgen's most recent position is Founder, CEO, Brand Coach at MARKENZENTRALE M·I·T GmbH .

Q: What companies has Jürgen worked for in recent years?

In recent years, Jürgen has worked for MARKENZENTRALE M·I·T GmbH and SELLERY Advertising Forces Network .

Q: Which industries is Jürgen most experienced in?

Jürgen is most experienced in industries like Advertising , Information Technology , and Professional Services .

Q: Which business areas is Jürgen most experienced in?

Jürgen is most experienced in business areas like Marketing , Product Development , and Strategy .

Q: Which industries has Jürgen worked in recently?

Jürgen has recently worked in industries like Advertising , Information Technology , and Professional Services .

Q: Which business areas has Jürgen worked in recently?

Jürgen has recently worked in business areas like Marketing , Product Development , and Strategy .

Recommended expert

Oberursel (Taunus), Germany

Check rate

Experience

Jun 2019 - Feb 2025

5 years 9 months

Founder, CEO, Brand Coach

MARKENZENTRALE M·I·T GmbH

Development of MARKENZENTRALE as an online tool for strategic brand management to increase brand value
Results: 4 user licenses sold before official market launch

Mar 1997 - Feb 2025

28 years

Founder, CEO, Brand Coach

SELLERY Advertising Forces Network

Founded an agency for brand consulting, marketing and communication consulting, and interim management
Served as managing partner overseeing up to 60 freelancers on a project basis
Clients: startups, SMEs, owner-managed companies, consulting firms, agencies
Developed and implemented MARKENZENTRALE as an online tool for strategic brand management
Results: 4 user licenses sold before official market launch

Oct 1990 - Dec 1996

6 years 3 months

Account Director; Director of Strategic Planning & New Business; Management Supervisor

Young & Rubicam Agency

Jun 1989 - Sep 1990

1 year 4 months

Senior Consultant

McCann-Ericsson Agency

Jun 1986 - May 1989

3 years

Consultant

BSS Agency

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Information Technology, and Professional Services.

Advertising

Information Technology

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, and Strategy.

Marketing

Product Development

Strategy

Summary

Entrepreneurial personality
Strategically experienced brand architect, marketing expert, communications professional
Broad experience in B2C and B2B business and communication categories
Profound know-how in the use of all traditional and innovative communication tools and channels – online and offline
Proven success in brand building and future-oriented brand development
Corporate identity, strategy, concept, corporate design, consumer insight management
Development and implementation of "MARKENZENTRALE" as a comprehensive online tool for the effective management and control of brands – core target group: SMEs
Acquisition of new customers and realization of additional orders from existing customers
Effective and efficient project management – always keeping an eye on feasibility and budgets
Reliable network

Skills

Brand Building, Brand Strategy, Brand Architecture, (Re)Positioning, Relaunches, Ci, Cd
Marketing – Strategy, Conception, Implementation; B2b, B2c, D2c, Online, Offline
360° Communication, Internal Branding, Employer Branding, Coaching, Workshops, Content Strategy, Business Development, Advertising

Languages

German

Native

English

Advanced

French

Intermediate

Education

Sep 1981 - Jul 1986

Media University Stuttgart

Diploma in Industrial Engineering (FH) · Advertising Management and Advertising Technology · Stuttgart, Germany

Sep 1980 - Jun 1981

University of Stuttgart

Aerospace Engineering · Stuttgart, Germany

Aug 1966 - May 1979

Primary School and Gymnasium, Winnenden

Abitur (German high school diploma) · Winnenden, Germany

Statistics

Experience

Total positions 5

Experience in Advertising 38.5 y

Avg length 8 y 9 m

Longest experience 27 y 11 m

Expertise

Recent roles Founder, CEO, Brand Coach, Account Director; Director of Strategic Planning & New Business; Management Supervisor, Senior Consultant

Main industries Advertising, Information Technology, Professional Services

Main business areas Marketing, Product Development, Strategy

Qualifications

Highest degree Bachelor

Profile

Created

March 2024

Last Update

September 2025

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Frequently asked questions

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Jürgen is based in Oberursel (Taunus), Germany.

Jürgen speaks the following languages: German (Native), English (Advanced), French (Intermediate).

Jürgen has at least 38 years of experience. During this time, Jürgen has worked in at least 4 different roles and for 5 different companies. The average length of individual experience is 8 years and 8 months. Note that Jürgen may not have shared all experience and actually has more experience.

Based on recent experience, Jürgen would be well-suited for roles such as: Founder, CEO, Brand Coach, Account Director; Director of Strategic Planning & New Business; Management Supervisor, Senior Consultant.

Jürgen's most recent position is Founder, CEO, Brand Coach at MARKENZENTRALE M·I·T GmbH.

In recent years, Jürgen has worked for MARKENZENTRALE M·I·T GmbH and SELLERY Advertising Forces Network.

Jürgen is most experienced in industries like Advertising, Information Technology, and Professional Services.

Jürgen is most experienced in business areas like Marketing, Product Development, and Strategy.

Jürgen has recently worked in industries like Advertising, Information Technology, and Professional Services.

Jürgen has recently worked in business areas like Marketing, Product Development, and Strategy.

Jürgen holds a Bachelor in Advertising Management and Advertising Technology from Media University Stuttgart.

Jürgen is immediately available part-time for suitable projects.

Jürgen's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Jürgen, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

0 2 4 6 8

<€960 €960-1040 €1040-1120 €1120-1200 €1200-1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200

900

600

300

Daily rate avg. 1006 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1200

900

600

300

Median rate 980 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.