Patricia W.-Vice President Marketing & Communications
Check rate
Experience
Vice President Marketing & Communications
Ranger Marketing & Vertriebs GmbH
- Developed and implemented company-wide marketing and communications strategy.
- Merged marketing and communications departments.
- Strengthened brand positioning among core target groups.
- Managed social media & content as well as PR/corporate communications.
- Led the department; managed internal and external stakeholders.
- Introduced KPI-driven marketing controlling with analytics.
Marketing Interim, Department Head/CMO
Self-employed
- Interim marketing management (project assignments).
Business Owner / CEO
aivory AI Club
- Transformation impulses for companies, leaders and teams.
- Executive AI coaching, individual coaching, AI workshops & training.
Sabbatical / New Direction
Sabbatical / New Direction
- Time off
- Family
- Marriage
- New direction
- Hiking in the Himalayas
Head of Marketing & Communications / Management Board / CMO
NetCologne Gesellschaft für Telekommunikation
- Responsible for corporate communications, marketing, PR, public affairs, internal communications, brand, advertising, digital, social, sponsoring, events, POS/trade.
- Built a new corporate brand identity, marketing cockpit and web architecture.
- Established digital sales (lead generation, cross-selling, tracking) and a self-service portal.
- Developed alternative business models and revenue streams.
Business Consulting
Supersieben GmbH & Co. KG
- Strategy and implementation for the CISCO initiative “Digitize medium enterprises”.
- Digitalization of small and medium-sized enterprises, partner platform innovationalliance.de.
Initiator, Brand and Go-to-Market Development
VITALIGHT
- Go-to-market for retail spaces; launch of initial sales and marketing structures.
- Status: Project ended 12/2016, brand deleted; discontinued due to lack of agreement with the device manufacturer.
Head of Brand Communication / Value Brands
Telefónica Deutschland
- Brand Strategy, Brand Management, integrated marketing communications; managed up to 14 employees.
- Value-brand migration with virtually no churn; implementation of the brand strategy after the 2015 merger.
- Advanced digitalization, mobile marketing, and marketing automation.
Department Manager Commercial Marketing Communication Services
E-Plus Mobilfunk
- Digitization & Transformation, Marketing Resource Management, Marketing Automation, Brand Management.
- Integrated communications (traditional, CRM, online, retail/shop, social), KPI tracking, media, procurement, auditing, research.
- Budget responsibility: approx. 70 Mio €.
- “Digital first” brand relaunch focused on digital needs & channels.
Director Client Services / Managing Director
BBDO
- P&L; Mars Petcare Europe Hub, Mars Human Food Germany.
- Portfolio planning, brand strategy, introduction of new ways of working (neuromarketing, archetypes).
- Improved the agency/client relationship within one year.
Unit Head
TBWA
- Responsibility for, among others, NIVEA Face/Lip Care, Hansaplast, Häagen-Dazs, McCain, Tchibo.
- Global NIVEA Face Care campaign; NIVEA USA relaunch (Go-to-Market, Portfolio & Pricing).
- Tchibo: brand consolidation in Eastern Europe; P&L.
Management Supervisor
BBDO
- Mars Petcare global; Bayer Healthcare Europe; E-Plus Telecommunications.
- Global campaigns; international projects; European Aspirin campaign.
- Managed trainee & high-potential program; creative and efficiency awards.
Account Executive
Grey Group
- P&G Lenor, Kamill; prestige fragrances Boss, Biagiotti, Otto Kern; decorative cosmetics Betrix.
- Increased sales performance; #1 bestseller in the fragrance portfolio; category boost for fabric softeners.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Telecommunication, Professional Services, Retail, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Project Management, Sales, Product Development, and Human Resources.
Summary
Marketing leadership with CMO experience on both the corporate and agency sides. Lead brands, teams and go-to-markets in B2C and B2B, KPI-driven, with budgets of up to ~70 Mio €. Build marketing organizations, relaunches and performance setups, connecting brand, digital, PR and sales enablement. Practical AI application (aivory KI Beratung) and entrepreneurial track in the healthcare segment (Biophotons | VITALIGHT).
Open-minded, systemic, decisive, experimental and results-focused.
Skills
- Brand Management
- Integrated Marketing Communications
- Digital Transformation
- Marketing Automation
- Pr & Public Affairs
- Social Media
- Sponsoring
- Events
- Sales Enablement
- Kpi-/Performance Management
- Team Leadership
- Budget Management
- Artificial Intelligence
Languages
Education
Fern-Universität Hagen
Psychology · Hagen, Germany
Paracelsus-Institut Düsseldorf
VFP Psychological Counselor · Naturopath for Psychotherapy · Düsseldorf, Germany
Hochschule der Medien Stuttgart
Diplom-Wirtschaftsingenieurin, Schwerpunkt Marketing, Psychologie, Recht · Advertising and Advertising Technology · Stuttgart, Germany
Certifications & licenses
Psychologische Beraterin VFP
Certified AI Agent Builder
How To Use Generative AI: Building An AI-First Mindset
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Patricia is based in Neuss, Germany.
Patricia speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), French (Elementary).
Patricia has at least 34 years of experience. During this time, Patricia has worked in at least 13 different roles and for 12 different companies. The average length of individual experience is 3 years and 7 months. Note that Patricia may not have shared all experience and actually has more experience.
Based on recent experience, Patricia would be well-suited for roles such as: Vice President Marketing & Communications, Marketing Interim, Department Head/CMO, Business Owner / CEO.
Patricia's most recent position is Vice President Marketing & Communications at Ranger Marketing & Vertriebs GmbH.
In recent years, Patricia has worked for Ranger Marketing & Vertriebs GmbH, Self-employed, aivory AI Club, and Sabbatical / New Direction.
Patricia is most experienced in industries like Advertising, Telecommunication, and Professional Services. Patricia also has some experience in Retail and Information Technology.
Patricia is most experienced in business areas like Marketing, Strategy, and Project Management. Patricia also has some experience in Sales, Product Development, and Human Resources.
Patricia has recently worked in industries like Professional Services and Advertising.
Patricia has recently worked in business areas like Human Resources, Information Technology, and Marketing.
Patricia holds a Bachelor in Psychology from Fern-Universität Hagen and a Bachelor in Advertising and Advertising Technology from Hochschule der Medien Stuttgart.
Patricia has 3 certificates. These include: Psychologische Beraterin VFP, Certified AI Agent Builder, and How To Use Generative AI: Building An AI-First Mindset.
The availability of Patricia needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Markus S.
Katrin M.
Claudius W.
Martina P.
Florian F.
Jennifer K.
Peer W.
Suparni N.
Wulf S.
Sahra H.
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Vice President Marketing & Communications
Gudrun A.
Florian D.
Corinna S.
Franz S.
Nicole S.
Katharina N.
Kai T.
Artur S.
Torben S.
Daniel R.
Nearby freelancers
Professionals working in or nearby Neuss, Germany
Amit S.
Patrick L.
Nikita K.
Peter S.
Songül D.
Sergei M.
Dirk V.
Marijn S.
Felipe D.
Asen K.
