Patricia Winkler - Vice President Marketing & Communications

Q: Where is Patricia based?

Patricia is based in Neuss, Germany .

Q: What languages does Patricia speak?

Patricia speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), French (Elementary) .

Q: How many years of experience does Patricia have?

Patricia has at least 33 years of experience. During this time, Patricia has worked in at least 13 different roles and for 12 different companies . The average length of individual experience is 3 years and 7 months . Note that Patricia may not have shared all experience and actually has more experience.

Q: What is Patricia's latest experience?

Patricia's most recent position is Vice President Marketing & Communications at Ranger Marketing & Vertriebs GmbH .

Q: What companies has Patricia worked for in recent years?

In recent years, Patricia has worked for Ranger Marketing & Vertriebs GmbH , Self-employed , aivory AI Club , Sabbatical / Refocusing , and NetCologne Gesellschaft für Telekommunikation .

Q: Which industries is Patricia most experienced in?

Patricia is most experienced in industries like Advertising , Telecommunication , and Professional Services . Patricia also has some experience in Retail and Information Technology .

Q: Which business areas is Patricia most experienced in?

Patricia is most experienced in business areas like Marketing , Strategy , and Project Management . Patricia also has some experience in Sales , Product Development , and Research and Development .

Q: Which industries has Patricia worked in recently?

Patricia has recently worked in industries like Telecommunication , Professional Services , and Advertising .

Q: Which business areas has Patricia worked in recently?

Patricia has recently worked in business areas like Marketing , Sales , and Human Resources .

Recommended expert

Neuss, Germany

Experience

Oct 2023 - Mar 2024

6 months

Düsseldorf, Germany

Vice President Marketing & Communications

Ranger Marketing & Vertriebs GmbH

Developed and implemented company-wide marketing and communication strategy.
Merged marketing and communications departments.
Strengthened brand positioning among core target groups.
Managed social media, content, and PR/corporate communications.
Led the department; internal and external stakeholder management.
Introduced KPI-driven marketing controlling with analytics.

Jan 2023 - Present

3 years 3 months

Interim Marketing, Department Head/CMO

Self-employed

Interim marketing management (project assignments).

Oct 2022 - Present

3 years 6 months

Düsseldorf, Germany

Owner / CEO

aivory AI Club

Drove transformation for companies, leadership and teams.
Executive AI coaching, individual coaching, AI workshops & training.

Jul 2021 - Dec 2022

1 year 6 months

Sabbatical / Refocusing

Time off
Family
Marriage
Refocusing
Hiking in the Himalayas

Mar 2017 - Jun 2021

4 years 4 months

Cologne, Germany

Head of Marketing & Communication / Executive Management / CMO

NetCologne Gesellschaft für Telekommunikation

Responsible for corporate communications, marketing, PR, public affairs, internal communication, brand, advertising, digital, social media, sponsoring, events, and POS/trade.
Built a new corporate brand identity, marketing cockpit, and web architecture.
Established digital sales (lead generation, cross-selling, tracking) and a self-service portal.
Developed alternative business models and revenue streams.

Oct 2016 - Feb 2017

5 months

Business Consulting

Supersieben GmbH & Co. KG

Strategy and implementation for CISCO initiative "Digitize medium enterprises".
SME digitization, partner platform innovationalliance.de.

Jan 2015 - Dec 2016

2 years

Initiator, Brand and Go-to-Market Development

VITALIGHT

Go-to-market for retail spaces; launch of first sales and marketing structures.
Status: project end 12/2016, brand discontinued; ended due to no agreement with device manufacturer.

Jan 2015 - Sep 2016

1 year 9 months

Düsseldorf, Germany

Head of Brand Communication / Value Brands

Telefónica Deutschland

Brand strategy, brand management, integrated marketing communications; managing a team of up to 14 people.
Value brand migration with almost no churn; implemented brand strategy after 2015 merger.
Drove digitalization, mobile marketing, and marketing automation.

Jan 2011 - Dec 2014

4 years

Düsseldorf, Germany

Department Manager Commercial Marketing Communication Services

E-Plus Mobilfunk

Digitization & transformation, marketing resource management, marketing automation, brand management.
Integrated communications (traditional, CRM, online, retail/shop, social), KPI tracking, media, procurement, auditing, research.
Budget responsibility: approx. €70M.
Brand relaunch "digital first" focusing on digital needs & channels.

Jan 2007 - Dec 2010

4 years

Düsseldorf, Germany

Director Client Services / Managing Director

BBDO

P&L; Mars Petcare Europe hub, Mars Human Food Germany.
Portfolio planning, brand strategy, introduction of new working methods (neuromarketing, archetypes).
Improved agency/client relationship within one year.

Jan 2002 - Dec 2007

6 years

Hamburg, Germany

Unit Head

TBWA

Responsibilities included NIVEA Face/Lip Care, Hansaplast, Häagen-Dazs, McCain and Tchibo.
Global NIVEA Face Care campaign; NIVEA USA relaunch (Go-to-Market, Portfolio & Pricing).
Tchibo: Brand consolidation in Eastern Europe; P&L.

Jan 1996 - Dec 2002

7 years

Düsseldorf, Germany

Management Supervisor

BBDO

Global Mars Petcare; Bayer Healthcare Europe; E-Plus Telecommunications.
Global campaigns; international projects; European Aspirin campaign.
Led the trainee and high-potential program; creative and efficiency awards.

Jan 1993 - Dec 1996

4 years

Account Executive

Grey Group

P&G Lenor, Kamill; prestige fragrances Boss, Biagiotti, Otto Kern; decorative cosmetics Betrix.
Increased sales performance; #1 bestseller in the fragrance portfolio; category boost in fabric softeners.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Telecommunication, Professional Services, Retail, and Information Technology.

Advertising

Telecommunication

Professional Services

Retail

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Project Management, Sales, Product Development, and Research and Development.

Marketing

Strategy

Project Management

Sales

Product Development

Research and Development

Summary

Marketing leadership with CMO experience on both corporate and agency sides. I lead brands, teams and go-to-markets in B2C and B2B, KPI-driven, with budgets up to ~€70M. I build marketing organizations, relaunches and performance setups, and connect brand, digital, PR and sales enablement. Practical AI applications (aivory AI consulting) and an entrepreneurial track in the health sector (Biophotonen | VITALIGHT).

Open-minded, systemic, decisive, eager to experiment, result-focused.

Skills

Brand Management
Integrated Marketing Communication
Digital Transformation
Marketing Automation
Pr & Public Affairs
Social Media
Sponsoring
Events
Sales Enablement
Kpi/performance Management
Team Leadership
Budget Management
Artificial Intelligence

Languages

German

Native

English

Advanced

Spanish

Elementary

French

Elementary

Education

Apr 2025 - Present

Fern-Universität Hagen

Psychology · Hagen, Germany

Mar 2021 - May 2022

Paracelsus-Institut Düsseldorf

VFP Psychological Consultant · Psychotherapy Practitioner · Düsseldorf, Germany

Oct 1989 - Jun 1993

Hochschule der Medien Stuttgart

Diploma in Industrial Engineering with a focus on Marketing, Psychology, and Law · Advertising Business and Technology · Stuttgart, Germany

Certifications & licenses

VFP Psychological Consultant

Certified AI Agent Builder

How To Use Generative AI: Building An AI-First Mindset

Statistics

Experience

Total positions 13

Experience in Advertising 18.5 y

Avg length 3 y 2 m

Longest experience 6 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Vice President Marketing & Communications, Interim Marketing, Department Head/CMO, Owner / CEO

Main industries Advertising, Telecommunication, Professional Services

Main business areas Marketing, Strategy, Project Management

Qualifications

Highest degree Bachelor

Certifications earned 3

Profile

Created

July 2025

Last Update

September 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Patricia based?

Patricia is based in Neuss, Germany.

What languages does Patricia speak?

Patricia speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), French (Elementary).

How many years of experience does Patricia have?

Patricia has at least 33 years of experience. During this time, Patricia has worked in at least 13 different roles and for 12 different companies. The average length of individual experience is 3 years and 7 months. Note that Patricia may not have shared all experience and actually has more experience.

What roles would Patricia be best suited for?

Based on recent experience, Patricia would be well-suited for roles such as: Vice President Marketing & Communications, Interim Marketing, Department Head/CMO, Owner / CEO.

What is Patricia's latest experience?

Patricia's most recent position is Vice President Marketing & Communications at Ranger Marketing & Vertriebs GmbH.

What companies has Patricia worked for in recent years?

In recent years, Patricia has worked for Ranger Marketing & Vertriebs GmbH, Self-employed, aivory AI Club, Sabbatical / Refocusing, and NetCologne Gesellschaft für Telekommunikation.

Which industries is Patricia most experienced in?

Patricia is most experienced in industries like Advertising, Telecommunication, and Professional Services. Patricia also has some experience in Retail and Information Technology.

Which business areas is Patricia most experienced in?

Patricia is most experienced in business areas like Marketing, Strategy, and Project Management. Patricia also has some experience in Sales, Product Development, and Research and Development.

Which industries has Patricia worked in recently?

Patricia has recently worked in industries like Telecommunication, Professional Services, and Advertising.

Which business areas has Patricia worked in recently?

Patricia has recently worked in business areas like Marketing, Sales, and Human Resources.

What is Patricia's education?

Patricia holds a Bachelor in Psychology from Fern-Universität Hagen and a Bachelor in Advertising Business and Technology from Hochschule der Medien Stuttgart.

Does Patricia have any certificates?

Patricia has 3 certificates. These include: VFP Psychological Consultant, Certified AI Agent Builder, and How To Use Generative AI: Building An AI-First Mindset.

What is the availability of Patricia?

Patricia is immediately available full-time for suitable projects.

What is the rate of Patricia?

Patricia's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.