Head of Communications in Germany
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Meet FRATCH Heads of Communications in Germany
Matthias Bullmahn
Last position:
Member at Rotary – Passport Club Werderscher Markt
Jantien Von Eisenhart-Rothe
Last position:
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Kerstin Dinauer
Last position:
Corporate Communications Manager at Freelancer
- Site communications for the company's largest production site
- Internal and external communications
- Advisory support for management
Christoph Plamper
Last position:
Head of Marketing & Comms at Caspar Health (GOREHA GmbH)
- Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
- Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
- Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
- Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
- Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance
Karen Cousins
Last position:
Strategic Communications and Social Media Lead at Nico Rosberg
- Managed Nico Rosberg's LinkedIn presence, achieving nearly 26 million impressions and trending over 27 times throughout 2024.
- Increased engagement and impressions by 7,200% in the first year and achieved a further 2,240% growth in the following year.
- Created a video series and campaign for Rosberg Philanthropies in partnership with Oxford University to sponsor PhD students for sustainability and clean tech solutions.
- Produced content raising awareness for urgent climate action in collaboration with Dr. Alun Lloyd Hubbard.
- Developed content to showcase the work of Oxford fellows using sustainable fuel for maritime transport.
- Executed sustainability projects using motorsports influencers to create awareness and engagement.
Sandra Grohmann
Last position:
Chief Marketing Officer & Public Relations | Member of the Management Board at PHENOGY
- Led full transformation from Cleancell to Phenogy, including rebranding and strategic repositioning
- Developed brand architecture, corporate identity and communication strategy
- Created investor pitch deck with compelling growth and market narrative
- Developed and introduced innovation process and culture principles for scale-up readiness
- Shaped strategic messaging and stakeholder alignment in cross-functional environments
Chrissy Trampedach
Last position:
Senior Director, Communications & Social Impact; Executive Communications Director, Communications; Internal/Employee at Instacart
- Third communications team hire; built and led Instacart’s first Brand Communications and Social Impact functions.
- Tapped to additionally lead Brand/Consumer Communications and Product/Technology Communications.
- Directed the launch of Instacart Health, resulting in more than 100 pieces of media owned content coverage across business, technology, health, policy, consumer and grocery industry media, making the launch Instacart’s #1 proactive media cycle of 2022.
- Led the launches of Instacart’s first integrated brand campaigns, including “The World is Your Cart” featuring Grammy Award–winning artist Lizzo, resulting in top-tier national coverage across mainstream consumer, business, ad/marketing trades and tech outlets.
- Oversaw the successful launch of Instacart’s first Developer Platform, which included top-tier partners including The New York Times and WeightWatchers.
- Built Instacart’s first data storytelling program, including hiring a data analyst and developing an internal Trends Expert spokesperson, resulting in an always-on storytelling machine that drives thousands of pieces of coverage and established Instacart as a top source of grocery insights (e.g., led an opportunistic news cycle on “egg-flation” using Instacart data insights, resulting in hundreds of pieces of coverage).
- Established Instacart’s first celebrity partnerships, resulting in branded social media posts and Instacart endorsements in top consumer and lifestyle outlets.
- Led the development of Instacart’s first social impact strategy in service of the company’s policy objectives, including a three-year, multi-million-dollar partnership with Partnership for a Healthier America, a disaster relief program with Feeding America, and an employee volunteering and donation matching program.
- Created and led “Get Vaxxed for Snacks,” a pandemic-era vaccination campaign that resulted in 100+ pieces of media coverage and bolstered the company’s policy relationships.
- Conceived and directed Instacart’s first Giving Tuesday holiday giving campaign, leading to strong press coverage and an annual strategy that grew to include brand advertising partners.
Mannu Brieskorn
Last position:
Head of Marketing & Communications at STABL Energy GmbH
- Developed a comprehensive brand guide and multi-channel marketing strategy to enhance product value perception
- Utilised CRM strategies to analyse customer interactions, segment audiences, and personalise email campaigns, achieving a 20% increase in engagement within 6 months
- Identified and articulated unique selling propositions (USPs) and customer benefits, creating compelling collateral
- Hired and led a team of 8 to produce targeted content that boosted customer engagement and social media presence
Magdalena Krippner
Last position:
Lecturer — Communication, Marketing & Strategy at IU International University of Applied Sciences
Designed and delivered curriculum at one of Europe’s largest universities (72,000+ students); rated highly above faculty average.
Emphasis on purposeful storytelling, ethical frameworks and human-centred thinking.
Patricia Winkler
Last position:
Vice President Marketing & Communications at Ranger Marketing & Vertriebs GmbH
- Developed and implemented company-wide marketing and communication strategy.
- Merged marketing and communications departments.
- Strengthened brand positioning among core target groups.
- Managed social media, content, and PR/corporate communications.
- Led the department; internal and external stakeholder management.
- Introduced KPI-driven marketing controlling with analytics.
André Hoffmann
Last position:
Interim MarComms Director Germany at SailGP
- Led PR and marketing strategy for the German market, including press relations, influencer campaigns, media strategy, and event activation for a global sports property.
- Responsible for all marketing, PR, and media activities in Germany including media planning and budget allocation across print, OOH, and digital channels.
- Supported multi-market teams in adapting global campaigns to local requirements and reporting performance metrics to senior stakeholders.
- Collaborated with agencies (e.g. Media Monks) and partners to align media strategy and creative execution, ensuring maximum reach and ROI.
- Secured media coverage in top national outlets (ZDF, FAZ, STERN, Süddeutsche), increasing brand visibility by 30%.
Robert Brandl
Last position:
Team Lead; Software Developer at Provider of industrial control systems for manufacturing and digital transformation
Industrial Communication | Proof of Concept: Controller-to-Controller Communication with OPC UA FX
Proof of Concept for OPC UA FX-based controller-to-controller communication between virtual programmable logic controllers (vPLC) on an industrial edge platform. A virtual test environment was set up on Debian Linux in two phases (including VMs and vPLCs), shared-memory communication (real-time information bus) was activated, and the RIB solution was integrated into a customized product firmware (including shared memory and PROFINET support) and deployed in containerized environments (Docker). Additionally, a virtual Ethernet connection was developed to simulate the network topology. Finally, commissioning, functional tests, sample application creation, comprehensive documentation, and customer support were completed.
Anne Wermelskirchen
Last position:
Chief Creative Officer (CCO) Marketing Communications, Creative Direction, Community Building at Kreativzentrum Alsenhof
- Development and implementation of marketing communication strategies
- Leading creative and community building activities
Sonja Schmid
Last position:
Head of Communication ad Interim at Onyx Power
- Conducted media training for international executives.
- Advised and supported management on communication strategies and initiatives.
- Served as a sparring partner for executives on internal and external communication matters.
Katja Lippert
Last position:
Freelance at Mark Kommunikation
- Project-based support for the agency Mark Kommunikation in PR for Global Connect Germany, Brandmonks, Green Petfood, Hafervoll, MyHeritage
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Heads of Communications statistics
Aggregated from the professional profiles of matched freelancers.
Experience
23 years
Position duration
4.3 years
Positions per freelancer
11
Top business areas
Marketing, Project Management, Strategy
Top industries
Professional Services, Media and Entertainment, Advertising
Certification focus areas
Human Resources, Product Development, Strategy
Bachelor's degree or higher
92%
Master's degree or higher
46%
Doctorate
13%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
96%
Based on our profile pool as of 26 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Heads of Communications in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
Strategic Steering of Public and Corporate Relations
An interim Head of Communications steps in to define and execute cohesive messaging that aligns with your corporate strategy. Operating at the intersection of public relations, corporate affairs, and internal dialogue, these professionals protect brand reputation while steering public perception. In the German market, they navigate a complex landscape of traditional media houses, digital platforms, and highly sensitive internal stakeholders.
Core Competencies and Strategic Deliverables
Seasoned freelance communications experts deliver immediately actionable frameworks and sustainable corporate strategies. They coordinate with executive boards, manage external agency partners, and establish structured processes for continuous brand visibility.
- Development of comprehensive crisis communication protocols and corporate messaging guides
- Orchestration of media relations targeting key German business publications and trade outlets
- Design of internal communication strategies to support organizational restructuring and change management
- Execution of stakeholder engagement programs during mergers, acquisitions, or market entries
- Media training and message alignment for executive leadership and corporate spokespeople
When to Hire an Interim Communications Leader
Companies bring in freelance communications directors during critical transition phases where permanent hiring would take too long. This includes sudden executive vacancies, high-stakes corporate restructurings, brand turnarounds, or preparation for an IPO. An external expert brings an unbiased, objective view to your media strategy, allowing them to handle delicate reputation issues with neutrality and precision.
Navigating German Corporate and Media Dynamics
Managing communications in Germany requires deep knowledge of localized media structures, regional press networks, and strict data privacy regulations under GDPR. Additionally, internal communications often demand coordination with co-determination bodies such as works councils. A freelance leader working in Germany must command both professional German and business English to navigate these regional corporate governance structures while maintaining a global brand voice.
Frequently asked questions
Need clarity? These are the questions we hear most often about Heads of Communications.
A freelance Head of Communications designs and executes your entire public relations, media, and internal messaging strategy. They manage press relations, align stakeholder communication, handle crisis situations, and coordinate external PR agencies to ensure a consistent corporate voice.
While an agency focuses on executing specific outreach campaigns, an interim communications lead operates embedded within your leadership team. They steer the overall strategy, manage internal stakeholders, and directly supervise external agencies, ensuring all efforts serve the core business goals.
Hiring a freelance Communications Director is ideal during periods of rapid change, such as mergers and acquisitions, leadership transitions, major product launches, or unexpected corporate crises. They provide immediate, high-level expertise without the long ramp-up time or commitment of a permanent executive search.
A qualified interim communications manager understands that German restructurings require close alignment with works councils and compliance with local labor dynamics. They draft empathetic, transparent messages that address employee concerns while maintaining corporate stability and regulatory compliance.
Yes, experienced crisis communications specialists are specifically trained to manage sudden reputational threats. They establish immediate press protocols, draft responsive statements, set up monitoring systems, and advise the executive board on minimizing brand damage.
For roles based in Germany, a successful corporate communications lead must typically be fluent in both German and English. They need German to build trust with local journalists, regional authorities, and works councils, while English is essential for coordinating with international stakeholders.
The quality of a seasoned public relations director is best evaluated by their past track record in handling complex press situations, managing high-stakes media crises, and leading diverse communication teams. Look for strong relationships with key journalists and a portfolio of successfully executed corporate narratives.
Most freelance communications experts in Germany operate in a hybrid model. Strategy development, media monitoring, and agency management can easily be handled remotely, while critical press events, crisis response management, and key executive meetings often benefit from on-site leadership.
The average hourly rate for Heads of Communications in Germany is 113 €, which corresponds to a daily rate of about 903 € based on an 8-hour working day.
Of the freelancers working as Heads of Communications in Germany, 92% hold at least a Bachelor's degree, 46% hold at least a Master's degree, and 13% hold a doctorate.
On average, freelancers working as Heads of Communications in Germany have 23 years of professional experience, with a single engagement typically lasting around 4.3 years.
The most common languages among freelancers working as Heads of Communications in Germany are German (92%), English (92%), and French (38%).
The most common industries among freelancers working as Heads of Communications in Germany are Professional Services (69%), Media and Entertainment (58%), and Advertising (54%).
The most common business areas among freelancers working as Heads of Communications in Germany are Marketing (88%), Project Management (77%), and Strategy (69%).
FRATCH Heads of Communications main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
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Philipp Thomaschewski
FRATCH CEO
