PR Managers in Germany
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Meet FRATCH PR Managers in Germany
Nicole Appleby
Last position:
Project Lead Marketing & PR at Bubble Planet - Das Erlebnismusem für alle Sinne
Project focus: overall responsibility for 360-degree communications at the Cologne location
Range of responsibilities:
Launch & premiere management: strategic planning and seamless coordination of the communications launch for two metropolitan areas (Cologne & Berlin), including adapting global brand guidelines to the German market
Budget responsibility & controlling: independent budget planning and ongoing cost control of all marketing and PR activities for both locations
Integrated campaign management: operational management of creative, media, and digital agencies to deliver an emotional, experience-driven consumer campaign
Press and public relations: building regional and national media buzz around the interactive experience museum, responding to media inquiries, and placing trend stories on the topics of “immersion and experience museums”
VIP & journalist support on site: highly flexible support for press representatives, bloggers, artists, and cooperation partners during the opening events and during ongoing exhibition operations (including weekends and evenings)
Janis Antwerpen
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Stefan Dömelt
Last position:
Online editor and content manager at Federal Employment Agency
- Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
- Topic research and content planning for the online portal
- Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
- Building and maintaining multimedia content in the online portal CMS (Drupal)
- Monitoring the content of the online portal using Google Search Console and Matomo
- Ensuring the quality of the online portal through tests and analyses
- PowerPoint presentation of work results in topic conferences with BA specialist departments
- Supporting the existing online presence and analyzing and fixing errors
Detlev Spierling
Last position:
Freelance ICT journalist and communications consultant at Freiberuflich
- Working as a freelance ICT journalist for print and online media, as well as a communications consultant for medium-sized German and Dutch IT companies.
- Creating specialist publications, white papers, and journalistic articles on topics such as AI, IT sustainability, climate protection through low-code development, and the introduction of the electronic invoice, etc. (>100 work samples in the original can be viewed at [link])
- Analyzing and reporting on cybersecurity trends, including the NIS-2 directive, Security by Design, and the development of associative computers.
- Conducting expert interviews with specialists and executives on technological innovations such as digital shadows in production and predictive maintenance.
- Numerous publications in trade media such as Wirtschaftsinformatik & Management, IM+io, IT&Production, Digital Business Magazin, eGovernment Computing, etc.
Lisa-Marie Wittmann
Last position:
Director Corporate Communications at Kommunikations-Kompass
- Consulting, service & coaching
Oliver Schönfeld
Last position:
Senior consultant & copywriter (content marketing, PR editing, B2B communication) at Strategic communications consulting & freelance editor
Concept development, editing and independent delivery of texts for press, websites, social media and content marketing formats (print and digital). This also includes strategic consulting for managing directors and specialist departments.
Assignments & project successes (selection):
- Content marketing and sustainability communication for industrial brands: among other things, the first sustainability magazine of the roofing system manufacturer Bauder, from topic research to the finished issue, as well as contributions for the customer magazine "taking care" by Vaillant.
- Digital editorial work for WestLotto/Eurojackpot: print and digital customer magazine as well as its own weekly content marketing blog on Spiegel Online, designed in a clear, brand-appropriate tone.
- GEO- and SEO-optimized website texts: ongoing content optimization in projects for WestLotto, DHL, kununu and jameda, among others.
- B2B specialist texts for fire protection specialist Hekatron: technical articles, press releases and editorial contact with the trade press.
- Project-related communication responsibility for the first "smart AI Congress" of the VDI (November 2025).
- DVV Media Group: project-related support for complex, cross-media corporate publishing projects, including for KRONE. Concept development of media formats for various B2B clients to strengthen customer loyalty
Florian Maaß
Last position:
AI Trainer (Freelance) at Self-employed
- I evaluate and analyse AI model attempts.
Ilja Zeidler
Last position:
Senior PR Manager at Lightspeed Commerce
- Lead PR strategy for EMEA, enhancing brand presence and media engagement
- Develop and execute comprehensive PR campaigns, increasing visibility across key markets
- Coordinate with cross-functional teams to align PR activities with business objectives
- Increased media coverage in EMEA by 35% through targeted PR campaigns
- Achieved a 50% increase in brand mentions across key markets
- Coordinated cross-functional teams to deliver a 40% improvement in PR activity in alignment with business objectives.
Sandra Grohmann
Last position:
Chief Marketing Officer & Public Relations | Member of the Management Board at PHENOGY
- Led full transformation from Cleancell to Phenogy, including rebranding and strategic repositioning
- Developed brand architecture, corporate identity and communication strategy
- Created investor pitch deck with compelling growth and market narrative
- Developed and introduced innovation process and culture principles for scale-up readiness
- Shaped strategic messaging and stakeholder alignment in cross-functional environments
Leoni Burggraf
Last position:
self-employed as a (medical) journalist, online editor, PR consultant at self-employed as a (medical) journalist, online editor, PR consultant
Current main topics (selection):
- Neurology/psychiatry
- Dermatology/allergology
- Cardiology
- Diabetology
- Pulmonology
- Rheumatology
- Oncology
- Gastroenterology
Current activities (selection):
- Medical writing
- Specialist articles (short reports, special productions)
- SEO/SEA-based websites
- Congress reports
- Author articles / CME articles
- Press materials
- Advertorials
- Brochures
- Training sessions
- Journalism
- Congresses
- Press conferences
- Interviews
- Podcasts
- Advisory boards
- PR consulting
- Strategic consulting
- Concept development
- Budget management
- Organization
- Client support
Katja Lippert
Last position:
Freelance at Mark Kommunikation
- Project-based support for the agency Mark Kommunikation in PR for Global Connect Germany, Brandmonks, Green Petfood, Hafervoll, MyHeritage
Michael Adewoye
Last position:
Research Technician at Deggendorf Institute of Technology Skin Research Lab, University Hospital
- Creation of 2D/3D skin models for in-vitro testing and research.
Kai Rühling
Last position:
Senior Public Relations Consultant at Performance Communications
Press work for GKN Automotive
- Press releases (writing, localization & distribution)
- Video/image films (concept, storyboard)
- Press events (organization, invitation management, press kit, on-site support)
- Media relations (building media lists, topic pitching, interviews)
- Consulting on PR/communications strategy for the German market - spokesperson role
Roman Mölling
Last position:
Head of Corporate Communications and Press Officer at Investment and Development Bank of Lower Saxony – NBank
- Introduction of a comprehensive communications concept
- Strategic advice to the executive board
- Managing public affairs issues with five state ministries and the state audit office
- Further development of the corporate identity
- Leading a team of up to ten employees
Susanne Schiffauer
Last position:
PR and Communications Consultant at Independent PR and Communications Consultant
- Advising and implementing PR and communication projects for various clients
- Developing and implementing communication strategies and concepts
- Writing press releases, statements, articles and interviews
- Media relations and stakeholder communication
- Creating content for websites, social media, newsletters and intranet
- Project coordination and event support (workshops, trade fairs, events)
- LinkedIn management: strategy, editorial calendar, content creation, community management
- Use of tools: Windows, Teams, WIX, Google Workspace, Zoom, Zimpel, Mailchimp, Content Lab, CapCut, ChatGPT, Perplexity, Gamma AI and other AI programs
- Sample clients: PickMeUp Communications (Pahnke Group), GlaxoSmithKline, Malt Community, Bureau Veritas Marine & Offshore, Lufthansa World Shop, British American Tobacco and others
Discover over 15,000 top freelancers
PR Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
25 years
Position duration
4.5 years
Positions per freelancer
11
Top business areas
Marketing, Project Management, Strategy
Top industries
Media and Entertainment, Professional Services, Information Technology
Certification focus areas
Human Resources, Marketing, Product Development
Bachelor's degree or higher
79%
Master's degree or higher
47%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
96%
Based on our profile pool as of 26 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for PR Managers in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
Media work
A PR Manager shapes how a company appears in public. The work usually covers press releases, media pitches, interview prep, spokesperson support, and follow-up with editors. Strong PR Managers turn company news into clear stories that fit the right outlet and audience.
- Write press releases and media statements
- Build and maintain journalist contacts
- Prepare leadership for interviews and events
- Coordinate announcements, launches, and public briefings
Core skills
Good PR Managers combine writing skill with judgment. They need a sharp sense for timing, message control, and what will or will not land in the press. In Germany, they often work in both English and German, especially for international companies, B2B firms, and public-facing brands.
They should understand media relations, corporate communications, and reputation management. Familiarity with CMS tools, media databases, social monitoring, and collaboration with marketing or legal teams is a plus.
When to hire
Companies bring in a freelance PR Manager when communication work is urgent, sensitive, or tied to a specific campaign. This often happens around product launches, funding rounds, leadership changes, rebrands, investigations, or a sudden crisis.
- You need press coverage for a short-term initiative
- Internal teams lack capacity or specialist PR experience
- The message must be coordinated across markets or teams
- You need outside support for a crisis or sensitive issue
Deliverables
A strong PR Manager delivers more than media outreach. They help define the story, choose the angle, and keep messages consistent across channels. Typical outputs include messaging frameworks, press kits, Q&A documents, media lists, outreach plans, and briefing notes.
They also track responses, adjust the pitch, and refine the message based on what journalists ask. For Germany-based projects, they should understand local media habits, direct communication styles, and when face-to-face contact still matters.
What strong PR looks like
The best PR Managers are calm, precise, and quick to read a room. They know when to push, when to simplify, and when to stop talking. They can handle a launch, a sensitive internal topic, or a public issue without losing control of the message.
Look for people who write clean copy, work well with leadership, and stay organized under pressure. A strong PR Manager protects credibility, not just visibility.
Adjacent roles
People sometimes search for a PR manager under related titles such as public relations manager, communications manager, or PR consultant. The right fit depends on whether the project is mainly media outreach, internal messaging, corporate communications, or crisis support.
For hands-on press work, choose someone who has actually run media relations, not only strategy decks. For Germany, it also helps if they can work comfortably with local stakeholders and international teams.
Frequently asked questions
Not sure where to start with PR Managers? These answers cover the essentials.
A PR Manager plans and runs communication work that needs public visibility or careful message control. That can include press releases, media outreach, spokesperson prep, launch support, crisis messaging, and coordination with marketing or legal teams. The exact scope depends on whether the project is commercial, corporate, or reputation-related.
A freelance PR Manager makes sense when the need is project-based, urgent, or highly specialized. Companies often bring one in for a product launch, leadership change, sensitive issue, or a period when the in-house team is already full. It is also a good choice when you want senior communication support without adding a permanent headcount.
A strong PR manager needs excellent writing, sound judgment, and strong media instincts. They should know how to shape a message, brief executives, handle journalist questions, and keep communication consistent across channels. In many cases, bilingual work and confidence in both German and English are important, especially for teams in Germany.
The titles overlap, but the focus is often different. A PR Manager is usually more outward-facing and media-driven, with a strong focus on journalists, public announcements, and reputation. A communications manager may spend more time on internal communication, broader content, employer branding, or corporate messaging.
Ask which kinds of media work they have handled, how they build a press angle, and how they deal with sensitive topics. It is also worth asking how they work with leadership, what they need from your side, and how they measure whether outreach is effective. For Germany, check whether they know the local media landscape and can work in the required language set.
Yes, most of the work can be handled remotely, especially writing, planning, outreach, and coordination. On-site time can still help for leadership interviews, workshops, launches, or crisis situations where quick alignment matters. For companies in Germany, a mix of remote work and local presence is often the most practical setup.
Look at the clarity of their messaging, the quality of their writing, and how well they understand the audience and outlet. A good public relations manager does not just send press releases; they shape a story that fits the right moment and channel. You should also check how they handle feedback, deadlines, and sensitive topics.
Common deliverables include a press release, media list, pitch notes, Q&A, spokesperson briefing, and a short outreach plan. For bigger projects, a PR consultant may also provide key messages, crisis statements, event copy, or a communications timeline. The exact output should match the campaign and the level of support you need.
The average hourly rate for PR Managers in Germany is 97 €, which corresponds to a daily rate of about 772 € based on an 8-hour working day.
Of the freelancers working as PR Managers in Germany, 79% hold at least a Bachelor's degree and 47% hold at least a Master's degree.
On average, freelancers working as PR Managers in Germany have 25 years of professional experience, with a single engagement typically lasting around 4.5 years.
The most common languages among freelancers working as PR Managers in Germany are German (100%), English (96%), and French (48%).
The most common industries among freelancers working as PR Managers in Germany are Media and Entertainment (74%), Professional Services (70%), and Information Technology (57%).
The most common business areas among freelancers working as PR Managers in Germany are Marketing (96%), Project Management (74%), and Strategy (57%).
FRATCH PR Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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FRATCH CEO
