WordPress Experts in Germany

Planning, execution & moderation of crisis communication and reputation management

AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.

The project in a nutshell:

Consulting and training for the purpose of:

• Analysis of crisis potential as a new market entrant and its internet-based communication activities
• Planning and developing crisis communication with targeted measures
• Developing a crisis plan to minimize reputation risks in an emergency
• Conducting training and information sessions

Success:

• What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
• The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
• Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign

Subproject management in an agile IT environment

Leading a software development team (10 employees)

• Leading a software development team with 10 employees
• Budget responsibility approx. 3 million Euros per year
• Conducting employee and job interviews
• Responsibility for resource planning (budget and employees)
• Digitalization of a web interface
• Regular reporting to clients and stakeholders (C-level)
• Product management: developing and implementing product strategies; defining requirements to steer product development
• Designing product development & continuous testing efficiently to quickly incorporate feedback & compliance points
• Close collaboration with stakeholders & various teams to understand requirements, define priorities, ensure rollout, and increase user-friendliness
• Project experience in an energy industry company, including the functioning of energy markets, the basics of energy generation and distribution, as well as current challenges and developments in the industry
• Project experience in the railway sector - including the structure and operation of railway systems.
• Project experience within the 16.7 Hz traction power sector including knowledge of regulatory processes
• Formulating the subproject charter and the project profile according to the project standard together with the project management
• Steering performance delivery according to the project charter
• Planning and steering human resources including budget planning for the subproject
• Ensuring the working capacity of subproject participants, e.g., by requesting access rights and documents for the subproject team
• Planning and steering for the respective subproject (Time, Scope, Budget) including the creation of necessary documents
• Coordinating with the department and Product Owners to plan the subproject scope and the corresponding implications
• Conducting milestone planning according to the agreed process model
• Effort estimation and support of subproject controlling as well as overall project controlling in forecasting and planning
• Reporting subproject status (according to status slide template) including progress (according to progress measurement)
• Analyzing, preparing, and addressing needs for action and decisions
• Escalating subproject issues to project management
• Creating and managing Change Requests (CR)
• Quality assessment of completed task packages from a project management perspective (Time, Scope, and Budget)
• Steering the implementation of cross-cutting specifications and requirements in the subproject, supported by cross-functional roles on the business and technical side.
• Identifying, steering, documenting, and communicating opportunities, risks, and dependencies within and across subprojects
• Supporting project management in creating the overall project plan and overall status reports
• Preparing and steering commissioning including required documents and protection requirements assessment

Scrum Master in an agile IT environment supporting a software development team in the fullstack area (7 people)

• Close collaboration with stakeholders & various teams to understand requirements, define priorities, ensure rollout, and increase user-friendliness
• Introducing the selected Scrum method, including the required events, meetings, artifacts (Product Backlog, Sprint Backlog, Burndown Charts), metrics, and conducting required training in an agile IT environment
• Preparing Scrum events such as Daily, Retrospectives, Review, Sprint Planning, Estimation, and Refinement (agile way of working)
• Facilitating retrospectives and removing impediments to drive the team and product forward
• Preparing action points and retros via Whiteboard and Figma
• Applying and improving agile methods such as Kanban, Scrum, SAFe, or Scrum of Scrums
• Tracking the "Definition of Done" and "Definition of Ready" for all work results of the development team
• Advising on information flow and communication improvements between Product Owner and project team
• Experience with automation, validation such as mandatory field checks, notification functions, creating filters, boards, and reports via JQL, and setting up Cycle Time
• Using Jira & Confluence
• Setting up progress measurement for project management to transparently map planned vs. actual team capacities and actual effort for user stories
• Measuring team progress: creating team KPIs: "Velocity", "Burn-Down Chart", "Throughput", "Costs", "Quality", "Scope"
• Evaluating agile metrics, process management, and process modeling methods (BPMN, EPC, UML)
• Communication and moderation know-how
• Proven methodological competence in conflict resolution discussions

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

• Develop custom AI agents delivering 90%+ reduction in manual workload and significant efficiency gains
• Provide end-to-end AI strategy consulting: from digital assessment to implementation and change management
• Design and deliver tailored training programs and workshops on AI adoption, prompt engineering, and automation
• Support clients in implementing scalable AI solutions integrated with existing technology stacks
• Focus areas: AI strategy, automation, workflow optimization, and capability building

• Managed marketing, content and communications projects with six-figure budgets for a regional telecommunications and IT service provider
• Developed and managed content and video formats from concept to production, including shoot planning
• Led and coordinated social media managers, creative teams as well as external agencies and service providers
• Conceptualized, developed and optimized campaign landing pages throughout the entire lifecycle
• Managed collaboration between departments, management and external partners
• Ensured consistent brand communication as well as timely and high-quality delivery of all projects

• PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
• BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
• IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.

• Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
• Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
• Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
• Documentation of tasks and processes as well as onboarding of the future role holder

• Planning, optimization, and analysis of SEA and Meta campaigns
• Planning and execution of automations and mailings
• Optimization of landing pages (funnel, structure, copy, image)
• Creation of creatives, media plans, and reports
• Planning and support for the move to server-side tracking

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

• Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
• Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
• Development of team roles, working methods and internal collaboration
• Establishment of digital marketing structures, CRM and marketing operations initiatives
• Introduction of AI-driven workflows for content and knowledge management
• Sharpening of positioning in the business units OEM and Aesthetics
• Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
• Team stabilization despite extensive personnel changes
• More efficient marketing processes and reduced operational complexity
• Foundation laid for further digitization and growth initiatives

• Overall project planning for resources, budget, costs, license and service contracts, cost optimization and negotiations
• Leading and managing the project team and achieving the project goals
• Leading digitalization projects and their phases such as concept, planning, change and requirements management, configuration, implementation, testing, interfaces, communication and approval
• Conducting planning meetings
• Organizing, planning and conducting team, customer and requirements workshops with up to 50 participants at operational and management level
• Main contact for technical and functional topics as well as project coordination
• Recording and maintaining backlogs (user stories and EPICs) in Jira and turning requirements into user stories and prioritizing them
• Approval and publication of online services in the Wirtschafts-Service-Portal.NRW (WSP.NRW)
• Creating and maintaining project documentation
• Planning and designing the nationwide rollout/reuse as part of the once-for-all principle via WSP/FIT-Connect
• Communication between stakeholders, customers, authorities and the Ministry of Economic Affairs, Industry, Climate Protection and Energy (MWIKE)
• Work according to the SCRUM method

As project manager for the Odoo implementation at a small company, I was responsible for designing, implementing, and training a fully integrated CRM and accounting system. Through structured requirements analysis, precise data migration, and targeted change management, I was able to complete the rollout in just eight weeks. The project led to a significant reduction in manual tasks, faster business processes, and increased real-time transparency.

Main Responsibilities

Requirements analysis and process mapping Configuration of Odoo modules: CRM, Sales, and Accounting Data migration (Excel/CSV → Odoo) and quality control Creation of workflows, automated email rules, and dashboards Conducting training sessions and providing support after go-live Project coordination (budget, schedule, stakeholder communication)

Key Achievements

Full implementation of the Odoo suite within the set timeframe (8 weeks) 30% reduction in accounting time and 25% acceleration of the lead-to-sale flow 100% customer satisfaction after go-live, based on survey results Successful migration of 100% of existing master data without data loss Establishment of a sustainable support infrastructure (3-month post go-live support)

Impact

Improved decision-making through real-time dashboards and automated reports Increased efficiency and cost savings (≈ €8,000/month) Scalability for future growth (additional modules can be integrated seamlessly) Strengthened sales and finance departments through seamless process integration

This summary highlights how I created concrete and measurable value for the company through structured project work, technical expertise, and targeted training.

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

Project coordination for the development of an automated team performance analysis based on WordPress and Gravity Forms. Responsible for coordination between the client, design, and technology, defining requirements, managing implementation, quality assurance of the content, and supporting testing and go-live through to the successful completion of the digital analysis and reporting tool.