
WordPress Experts in Frankfurt
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Meet FRATCH Experts in Frankfurt, who have recently used WordPress
Ornel Franck W.
Last position:
Sales Partner at ERGO PRO
- Industry: Insurance, Trade, IT
- Customers & Projects: Consulting and selling insurance and similar services
- Main tasks: Insurance consulting (health insurance, retirement planning, wealth building); commercial services, inside and field sales; sales data analysis and forecasting; customer consulting and support; opening a new sales headquarters for private and business customers; business development & innovation management; business use case development; process optimization; stakeholder management; team leadership and training; preparation and delivery of trainings;
- Technologies used: Microsoft Office 365, Microsoft Teams, Jira, Draw.IO, Camunda 8, Java (8, 17,21,25), Git, Spring Boot, Spring Batch, Spring Data REST, Spring Web, Spring Security, J-Unit, Playwright, Lombock, Vaadin, H2, PostgreSQL (16, 17 18), pgAdmin, Docker, LLMs, JasperSoft Studio, JasperReports
Stefan V.
Last position:
Senior Manager Projects at Cognizant Technology Solutions GmbH
- Agile coach and scrum master in property insurance/underwriting for Allianz Technology
- Team 1: Kanban/Scrumban team in DevOps mode – new features, distributed monolith to microservices, reduction of technical debt & refactoring, implementation of CI/CD, expansion of automated testing
- Team 2: SAFe team – greenfield service for global software and German adaptation, AI integration (Cythora)
- Scrum trainings, scrum manuals in Confluence, all ceremonies, establishment of an experimental just culture, team replacement and scaling from 7 to 20
- Requirements engineering, prioritization via business value for product owners, risk identification
- Project budget management, JIRA monitoring and automation, steering committee support, test strategy
- SAFe integration, PI planning, flight levels and road mapping
Mario S.
Last position:
Expert in Web Analytics, Tag Management and Consent Management at Deutsche Bahn AG
- Conducting and evaluating web analyses
- Creating and editing tags and scripts in the area of tag management as well as banners and other client-side web elements in the area of consent management
- Technologies used in development: Tealium, JavaScript, IntelliJ, Git, Android Studio, Selenium, Appium, Adobe Analytics, Power Automate, Power App
Nils G.
Last position:
Sales Trainer at Self-employed
- Teaching sales techniques, automations, and body practices to increase acquisition, conversion rates, and objection handling.
- Created a 5-step transformation for freelancers based on 20+ feedbacks and 3 1-on-1 coachings.
- Developed, tested, and iterated a sales training system with AI.
Guido K.
Last position:
IT Consultant / Owner at Guido Krauß IT-Consulting
Self-employed consulting, implementation, and support of IT infrastructures with a focus on IT security, network and server administration, virtualization, backup & recovery, IT documentation, asset management, and business continuity management.
- IT security consulting and implementation of technical protective measures
- Windows server and client support, patch management, user support
- M365 – Entra ID – MS Azure administration
- Planning, installation, and operation of LAN, WAN, WLAN, and VLAN infrastructures, Cisco, HP, Netgear, Sophos, Securepoint
- Support of virtual systems based on Hyper-V, VMware, and Proxmox
- Backup and recovery concepts including test recovery, documentation, and handover
- Introduction and maintenance of IT documentation, asset management, and inventory tracking
- Implementation of measures related to IT baseline protection, emergency manuals, and BCM
- On-/offboarding concepts with a focus on permissions, devices, data access, and handover processes
Security awareness and practical sensitization of users and IT staff
Beate M.
Last position:
Interim Senior Affiliate Marketing Manager | MediaMarkt & Saturn | Affiliate and Partner Programs at Publicis Media
- Interim responsibility for the affiliate marketing activities of MediaMarkt and Saturn
- Planning and execution of Q3 activities with a focus on Black Friday preparation
- Management and development of existing partner programs through EasyMarketing
- Expansion and activation of publisher and partner networks
- Project and account management, as well as campaign control and reporting
- Analysis and optimization of performance to increase revenue and efficiency
- Ensuring a smooth handover to internal teams
Christian G.
Last position:
Freelance Journalist at Adel & Link GmbH & Co. KG
- Wrote specialist articles on management consulting, digitalization and IT topics
Helmut B.
Last position:
Service Provider for Writers and Self-Publishers at Selfpublisher-Verband
- Offered proofreading services and creation of supplementary texts
- Provided book design and typesetting
- Coached authors in conducting readings and presentations
- Developed e-learning offerings
- Managed the blog “FragDenWortSupport”
Onik M.
Last position:
SAP SuccessFactors & S4HANA Consultant at Banking Industry
Extracted relevant infotypes from SAP HCM for migration to SuccessFactors Employee Central and mapping to ECP fields.
Configured P2P integration including BAPI setup and secured data exchange with HTTPS and OAuth protocols.
Set up foundational settings in Recruiting (REC) including roles, permissions, and job requisition templates.
Implemented Career Site Builder to create a branded candidate experience and integrated external job boards.
Configured candidate application workflows, screening, interviewing, and hiring communication templates.
Set up pre-screening questions and assessment tools including DHB sanction list checks.
Implemented automated background check and KYC integration with external vendors in the REC module.
Localized job requisition templates to reflect regional job titles and regulatory compliance.
Customized onboarding document templates and localized document archiving protocols (DRTM).
Adjusted onboarding forms to capture country-specific employee information including Form I-9.
Enabled Form I-9 remote document verification and integrated eVerify with SuccessFactors.
Set up automated reminders for employees and HR to complete I-9 sections within deadlines.
Configured pre-Day 1 access for new hires to complete tasks and mandatory trainings prior to start date.
Enabled e-signature integration for onboarding documents to support remote verification.
Technologies: SAP SuccessFactors, BTP, CPI, HCM onPremise, EC, ECP, REC, ONB, Form I-9, eVerify, S4HANA.
Leona L.
Last position:
Marketing & Communications Expert at Self-employed
- Development of positioning and brand strategies for market entries & relaunches
- Creation of messaging frameworks, content, and communication guidelines
- Advising marketing teams & agencies in growth and transformation phases
- Project-based takeovers of marketing lead roles (interim / sparring)
Projects: DATEV eG | Senior Technical Marketing & Content Lead | 02/2026 - 09/2026 Building and leading internal communications for the central technology team. Development and implementation of a cross-media communications strategy, building the communication platforms in Confluence and SharePoint, as well as designing technical content, new formats, and video concepts on DevOps, cloud, and software development.
- DEGUMA-Schütz GmbH | B2B Marketing & Communications Consultant | 07/2026 - present Strategic and operational B2B communication for mechanical engineering: campaigns, press work, website and landing page content, as well as texts in German and English; designing HubSpot mailings, LinkedIn campaigns, and sales materials in close collaboration with marketing and sales.
Melissa
Last position:
SEO Freelancer at SEOLINGUA
- current projects: praxis-breitenberger.de, schmerzfrei-viernheim.de, nutcracker.de
Andreas I.
Last position:
Cybersecurity Specialist Assessor at Bundesnetzagentur
- Recognition of national notified bodies
- Preparation of cybersecurity competency reports
- EU Radio Equipment Directive
Anita G.
Last position:
E-Commerce Content Creative at Opella (Sanofi)
- Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
- Creative creation and editing of e-commerce content, digital assets, and ad banners
- Creation and implementation of A+ and B+ content and monitoring its execution by the client
- Creative execution of Amazon brand stores
Samet P.
Last position:
Technical Product Owner & Rollout Manager at EY
- Provided leadership as Product Owner for the DMS module in an agile multi-team setup
- Coordinated the nationwide rollout including requirements management and roadmap development
- Built and maintained the product backlog focusing on scalability, usability and data protection
- Conducted sprint reviews, refinements and stakeholder demos with over 15 involved teams
- Developed a rollout and training concept for successful launch at over 200 government agencies
- Introduced a reporting and monitoring dashboard to measure usage success
- Worked closely with architects, QA and operations to ensure integration into the existing system landscape
Leonid R.
Last position:
IT Business Analyst / Requirements Engineer at S-Payment GmbH / Sparkasse (DSV-Gruppe)
- Business analysis of payments for the introduction of Wero EPI in Germany.
- Analysis and optimization of merchant processes in the context of acquiring and issuing.
- Analysis of interfaces for instant payments.
- Analysis of SCT-Inst processes, settlement mechanisms and reporting processes.
- Identification and clarification of gaps in merchant processes.
- Analysis and documentation of clearing and settlement processes.
- OSPlus process analysis and documentation.
- Coordination and alignment with scheme management as well as various payment service providers and financial institutions on merchant processes.
- Preparation and follow-up as well as active participation in EPI meetings on technical coordination and regulatory topics in payments, including content familiarization and prioritization.
- Preparation and documentation of project and steering committees in the EPI environment.
- Creation of status reports for the subproject.
- Maintenance and structuring of Confluence pages for project documentation.
- Coordination and alignment with the issuing teams on individual customer processes as well as aligning with bank processes and acquirer processes in the Wero environment.
- Communication with payment service providers regarding merchant and bank processes in the Wero environment.
- Organizational support for project management in special tasks in the EPI and Wero environment.
- Digital filing and documentation in Confluence and Microsoft Teams.
- Planning, implementation and tracking of work packages and steps.
- Quality assurance and project control.
- Consulting on IT strategy, IT architecture and interface management in the EPI and Wero environment.
- Technical environment: Jira, Confluence, XML, JSON, MS Office (Word, Excel, Teams, PowerPoint), SharePoint, Draw.io, Innovator, 3rd-level support, ITIL, creation and updating of software documentation, interface management, OSPlus, Scrum, KYC, payment, European Payments Initiative (EPI), Wero, Microsoft Loop, Instant Payments, SCT-Inst.
Discover over 15,000 top freelancers
Statistics of experts using WordPress
Aggregated from the professional profiles of matched freelancers.
Experience
17 years (Germany: 19 years)

Position duration
3.6 years

Positions per freelancer
12 (Germany: 11)

Top business areas
Information Technology, Marketing, Project Management

Top industries
Information Technology, Automotive, Banking and Finance

Certification focus areas
Project Management, Information Technology, Product Development
Bachelor's degree or higher
85% (Germany: 82%)
Master's degree or higher
50% (Germany: 45%)
Doctorate
15% (Germany: 7%)

Certifications per freelancer
3 (Germany: 2)

Most common languages
German, English, French

Speak two or more languages
97%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Frankfurt using WordPress
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
WordPress experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (78%)
- Automotive (50%)
- Banking and Finance (50%)
- Professional Services (47%)
- Healthcare (44%)
- Retail (42%)
- Manufacturing (39%)
- Media and Entertainment (39%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What WordPress does
WordPress is an open-source content management system for publishing and managing websites. Companies use it for corporate sites, editorial portals, campaign pages, knowledge bases and online stores. Its block editor lets content teams update pages without changing code, while custom development supports complex digital experiences.
Core ecosystem
The WordPress ecosystem includes themes, plugins, Gutenberg blocks, WooCommerce and the REST API. Strong specialists work with PHP, JavaScript, HTML, CSS, SQL and responsive design. They also understand hosting, databases, caching, version control and common tools such as WP-CLI.
Typical project work
- Configure a maintainable WordPress installation and content structure
- Create custom themes, templates, blocks and editorial workflows
- Extend WooCommerce for products, payments and fulfilment processes
- Connect WordPress with CRMs, search services and external APIs
- Improve performance, accessibility, security and search visibility
When companies need specialists
Companies often bring in freelance WordPress experts for a redesign, migration or new content platform. Specialist support is valuable when an existing site has plugin conflicts, slow page delivery, fragile templates or difficult publishing processes. In Frankfurt, teams may also need professionals who can collaborate on-site or remotely with German-speaking stakeholders and distributed product groups.
What strong professionals deliver
Good WordPress professionals start with content models, user needs and technical constraints rather than adding plugins by default. They produce clear theme and plugin structures, reusable blocks, tested integrations and documentation for internal teams. They separate custom code from third-party extensions so updates remain manageable and future changes do not depend on one person.
How to assess a fit
Look for specialists who can explain trade-offs between a ready-made theme and a custom build. Ask how they handle staging, backups, updates, accessibility, consent requirements, redirects and release testing. A useful portfolio should show comparable WordPress work, measurable improvements in usability or performance, and practical collaboration with editors, designers and business owners.
Frequently asked questions
What clients ask us most about WordPress — answered in short.
WordPress is used for company websites, blogs, magazines, landing pages, membership areas and online shops. With custom themes, blocks and plugins, it can support structured publishing workflows and integrations with business systems.
WordPress usually offers a broad plugin ecosystem and an accessible editing experience. Drupal can suit highly structured content and complex permissions, while Shopify focuses on hosted commerce; the right choice depends on governance, integrations, content needs and the level of operational control required.
A strong WordPress specialist often also works with PHP, JavaScript, HTML, CSS, SQL, REST APIs and WooCommerce. Knowledge of hosting, DNS, caching, accessibility, technical SEO, analytics and security is useful for delivering a complete website rather than isolated templates.
The required depth depends on the work. A content migration or theme adjustment may need focused platform knowledge, while a multisite setup, WooCommerce integration or custom publishing workflow calls for an experienced WordPress professional who can plan architecture, testing and maintenance.
Yes. WordPress work is well suited to remote collaboration when the team uses shared design files, issue tracking, staging environments and documented release steps. On-site sessions can still help with workshops, editorial training or decisions involving several Frankfurt stakeholders.
Review comparable WordPress projects and ask for a walkthrough of the decisions behind them. Check loading performance, accessibility, mobile behavior, editor usability, update safety, code ownership and the quality of documentation, not just the visual appearance.
A custom WordPress theme is often preferable when a brand needs a distinct design system, reusable content blocks, precise performance control or long-term maintainability. A well-configured existing theme can be suitable when the requirements are standard and the extension path is clear.
Before starting WordPress work, clarify the hosting setup, plugin ownership, content model, deployment process, access permissions and maintenance expectations. Specialists should also identify legacy code, undocumented integrations and editorial pain points early so the scope reflects the real condition of the site.
The average hourly rate of freelancers in Frankfurt, Germany who have used WordPress in their recent projects is 92 €, which corresponds to a daily rate of about 737 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used WordPress in their recent projects, 85% hold at least a Bachelor's degree, 50% hold at least a Master's degree, and 15% hold a doctorate.
On average, freelancers in Frankfurt, Germany who have used WordPress in their recent projects have 17 years of professional experience, with a single engagement typically lasting around 3.6 years.
The most common languages among freelancers in Frankfurt, Germany who have used WordPress in their recent projects are German (100%), English (97%), and French (25%).
The most common industries among freelancers in Frankfurt, Germany who have used WordPress in their recent projects are Information Technology (78%), Automotive (50%), and Banking and Finance (50%).
The most common business areas among freelancers in Frankfurt, Germany who have used WordPress in their recent projects are Information Technology (78%), Marketing (69%), and Project Management (67%).
Main locations of FRATCH Experts, who have recently used WordPress
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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