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WordPress Experts in Frankfurt

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Hire experts who create tailored WordPress websites, WooCommerce stores and publishing workflows, while handling themes, plugins, performance and migrations. FRATCH matches you quickly and precisely with vetted, available freelancers.

Meet FRATCH Experts in Frankfurt, who have recently used WordPress

Verified expert

Ornel Franck W.

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Purchasing Manager, Logistics, IT Manager & Software Architect

Frankfurt am Main
Ornel Franck W.

Last position:

Sales Partner at ERGO PRO

  • Industry: Insurance, Trade, IT
  • Customers & Projects: Consulting and selling insurance and similar services
  • Main tasks: Insurance consulting (health insurance, retirement planning, wealth building); commercial services, inside and field sales; sales data analysis and forecasting; customer consulting and support; opening a new sales headquarters for private and business customers; business development & innovation management; business use case development; process optimization; stakeholder management; team leadership and training; preparation and delivery of trainings;
  • Technologies used: Microsoft Office 365, Microsoft Teams, Jira, Draw.IO, Camunda 8, Java (8, 17,21,25), Git, Spring Boot, Spring Batch, Spring Data REST, Spring Web, Spring Security, J-Unit, Playwright, Lombock, Vaadin, H2, PostgreSQL (16, 17 18), pgAdmin, Docker, LLMs, JasperSoft Studio, JasperReports
Verified expert

João Pedro J.

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Art Director

Frankfurt am Main
João Pedro J.

Last position:

Art Director at LUPE UG

  • Design, animations, photo compositing, illustrations, UX design, UI design
  • Development of a responsive website and an online shop with Wordpress, PHP, JavaScript, CSS, HTML
  • Design and implementation of user interfaces, shopping functions and seal design
  • Integration of a location finder with map entries and search
Verified expert

Stefan V.

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Product Owner (CSPO), Senior Project Manager, Scrum Master, Agile Coach

Frankfurt am Main
Stefan V.

Last position:

Senior Manager Projects at Cognizant Technology Solutions GmbH

  • Agile coach and scrum master in property insurance/underwriting for Allianz Technology
  • Team 1: Kanban/Scrumban team in DevOps mode – new features, distributed monolith to microservices, reduction of technical debt & refactoring, implementation of CI/CD, expansion of automated testing
  • Team 2: SAFe team – greenfield service for global software and German adaptation, AI integration (Cythora)
  • Scrum trainings, scrum manuals in Confluence, all ceremonies, establishment of an experimental just culture, team replacement and scaling from 7 to 20
  • Requirements engineering, prioritization via business value for product owners, risk identification
  • Project budget management, JIRA monitoring and automation, steering committee support, test strategy
  • SAFe integration, PI planning, flight levels and road mapping
Verified expert

Mario S.

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Expert in Web Analytics, Tag Management and Consent Management

Frankfurt am Main
Mario S.

Last position:

Expert in Web Analytics, Tag Management and Consent Management at Deutsche Bahn AG

  • Conducting and evaluating web analyses
  • Creating and editing tags and scripts in the area of tag management as well as banners and other client-side web elements in the area of consent management
  • Technologies used in development: Tealium, JavaScript, IntelliJ, Git, Android Studio, Selenium, Appium, Adobe Analytics, Power Automate, Power App
Verified expert

Fidan S.

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Media Designer

Eschborn
Fidan S.

Last position:

Media Designer at Software & Support Media GmbH

  • Developed and designed digital and analog media as well as visual communication materials according to individual requirements.
  • Created and optimized layouts, graphics, and visual content in line with corporate design guidelines.
  • Edited and retouched images and prepared graphic content for different media and output channels.
  • Developed design concepts and implemented them independently from the initial idea through to the final result.
  • Worked closely with clients, colleagues, and other stakeholders to implement design requirements efficiently and effectively.
Verified expert

Nils G.

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Sales Trainer

Heusenstamm
Nils G.

Last position:

Sales Trainer at Self-employed

  • Teaching sales techniques, automations, and body practices to increase acquisition, conversion rates, and objection handling.
  • Created a 5-step transformation for freelancers based on 20+ feedbacks and 3 1-on-1 coachings.
  • Developed, tested, and iterated a sales training system with AI.
Verified expert

Guido K.

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IT Consultant | IT Security | IT Infrastructure | IT Documentation

Seligenstadt
Guido K.

Last position:

IT Consultant / Owner at Guido Krauß IT-Consulting

Self-employed consulting, implementation, and support of IT infrastructures with a focus on IT security, network and server administration, virtualization, backup & recovery, IT documentation, asset management, and business continuity management.

  • IT security consulting and implementation of technical protective measures
  • Windows server and client support, patch management, user support
  • M365 – Entra ID – MS Azure administration
  • Planning, installation, and operation of LAN, WAN, WLAN, and VLAN infrastructures, Cisco, HP, Netgear, Sophos, Securepoint
  • Support of virtual systems based on Hyper-V, VMware, and Proxmox
  • Backup and recovery concepts including test recovery, documentation, and handover
  • Introduction and maintenance of IT documentation, asset management, and inventory tracking
  • Implementation of measures related to IT baseline protection, emergency manuals, and BCM
  • On-/offboarding concepts with a focus on permissions, devices, data access, and handover processes

Security awareness and practical sensitization of users and IT staff

Verified expert

Dominic B.

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Freelance Engineer

Frankfurt am Main
Dominic B.

Last position:

Freelance Engineer at Bilke Web- und Softwareentwicklung

  • Web and software development
  • Project work
Verified expert

Beate M.

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Interim Affiliate & Perfomance Marketing Manager

Hofheim
Beate M.

Last position:

Interim Senior Affiliate-Marketing Manager | MediaMarkt & Saturn | Affiliate and Partner Programs at Publicis Media

  • Interim responsibility for the affiliate marketing activities of MediaMarkt and Saturn
  • Planning and implementation of Q3 activities with a focus on Black Friday preparation
  • Management and further development of the existing partner programs via EasyMarketing
  • Expansion and activation of publisher and partner networks
  • Project and account management as well as campaign management and reporting
  • Analysis and optimization of performance to increase revenue and efficiency
  • Ensuring a smooth handover to internal teams
Verified expert

Alessandro D.

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Product Owner, Scrum Master & UX Design

Eschborn
Alessandro D.

Last position:

Product Owner, Scrum Master & UX Design at YouniQode GmbH

  • Responsible for the strategic and operational management of digital agency projects with a focus on user-centered product development, agile team leadership, and continuous value delivery
  • Introduced and scaled agile processes (Scrum & Kanban) across multiple client projects
  • Developed user-centered B2B and B2C applications in close collaboration with stakeholders
  • Successfully delivered MVPs with iterative enhancements based on validated user insights
  • Technologies and methods: Scrum, Kanban, Jira, Confluence, Figma, UX Research, User Testing, Design Thinking, Agile Coaching, Backlog Management, Epic Breakdown, User Story Mapping, Prototyping, Roadmap Planning, Stakeholder Workshops, HTML/CSS, WordPress, Accessibility (WCAG), DSGVO, OKRs, Product Discovery, Sprint Planning, Retrospectives, UX KPIs
Verified expert

Christian G.

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Freelance Journalist

Frankfurt am Main
Christian G.

Last position:

Freelance Journalist at Adel & Link GmbH & Co. KG

  • Wrote specialist articles on management consulting, digitalization and IT topics
Verified expert

Onik M.

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SAP SuccessFactors & S4HANA Consultant

Frankfurt
Onik M.

Last position:

SAP SuccessFactors & S4HANA Consultant at Banking Industry

  • Extracted relevant infotypes from SAP HCM for migration to SuccessFactors Employee Central and mapping to ECP fields.

  • Configured P2P integration including BAPI setup and secured data exchange with HTTPS and OAuth protocols.

  • Set up foundational settings in Recruiting (REC) including roles, permissions, and job requisition templates.

  • Implemented Career Site Builder to create a branded candidate experience and integrated external job boards.

  • Configured candidate application workflows, screening, interviewing, and hiring communication templates.

  • Set up pre-screening questions and assessment tools including DHB sanction list checks.

  • Implemented automated background check and KYC integration with external vendors in the REC module.

  • Localized job requisition templates to reflect regional job titles and regulatory compliance.

  • Customized onboarding document templates and localized document archiving protocols (DRTM).

  • Adjusted onboarding forms to capture country-specific employee information including Form I-9.

  • Enabled Form I-9 remote document verification and integrated eVerify with SuccessFactors.

  • Set up automated reminders for employees and HR to complete I-9 sections within deadlines.

  • Configured pre-Day 1 access for new hires to complete tasks and mandatory trainings prior to start date.

  • Enabled e-signature integration for onboarding documents to support remote verification.

  • Technologies: SAP SuccessFactors, BTP, CPI, HCM onPremise, EC, ECP, REC, ONB, Form I-9, eVerify, S4HANA.

Verified expert

Helmut B.

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Service Provider for Writers and Self-Publishers

Offenbach am Main
Helmut B.

Last position:

Service Provider for Writers and Self-Publishers at Selfpublisher-Verband

  • Offered proofreading services and creation of supplementary texts
  • Provided book design and typesetting
  • Coached authors in conducting readings and presentations
  • Developed e-learning offerings
  • Managed the blog “FragDenWortSupport”
Verified expert

Leona L.

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Marketing & Communications Expert

Frankfurt
Leona L.

Last position:

Marketing & Communications Expert at Self-employed

  • Development of positioning and brand strategies for market entries & relaunches
  • Creation of messaging frameworks, content, and communication guidelines
  • Advising marketing teams & agencies in growth and transformation phases
  • Project-based takeovers of marketing lead roles (interim / sparring)

Projects: DATEV eG | Senior Technical Marketing & Content Lead | 02/2026 - 09/2026 Building and leading internal communications for the central technology team. Development and implementation of a cross-media communications strategy, building the communication platforms in Confluence and SharePoint, as well as designing technical content, new formats, and video concepts on DevOps, cloud, and software development.

  • DEGUMA-Schütz GmbH | B2B Marketing & Communications Consultant | 07/2026 - present Strategic and operational B2B communication for mechanical engineering: campaigns, press work, website and landing page content, as well as texts in German and English; designing HubSpot mailings, LinkedIn campaigns, and sales materials in close collaboration with marketing and sales.

Discover over 15,000 top freelancers

Statistics of experts using WordPress

Aggregated from the professional profiles of matched freelancers.

Experience

17 years (Germany: 19 years)

WordPress experts in Frankfurt have 17 years of professional experience on average. It is 2 years less than in Germany, where the average stands at 19 years.

Position duration

3.8 years (Germany: 3.6 years)

WordPress experts in Frankfurt stay in a single position for 3.8 years on average. It is 0.2 years more than in Germany, where the average stands at 3.6 years.

Positions per freelancer

12 (Germany: 11)

WordPress experts in Frankfurt have completed 12 positions on average over the course of their careers. It is 1 more than in Germany, where the average stands at 11.

Top business areas

Information Technology, Marketing, Product Development

WordPress experts in Frankfurt have gathered most of their hands-on project experience in Information Technology, Marketing, and Product Development.

Top industries

Information Technology, Automotive, Banking and Finance

WordPress experts in Frankfurt are most in demand in Information Technology, Automotive, and Banking and Finance.

Certification focus areas

Project Management, Information Technology, Product Development

WordPress experts in Frankfurt earn their certifications most often in Project Management, Information Technology, and Product Development.

Bachelor's degree or higher

85% (Germany: 83%)

85% of WordPress experts in Frankfurt hold at least a Bachelor's degree. It is 2% higher than in Germany, where the rate stands at 83%.

Master's degree or higher

54% (Germany: 46%)

54% of WordPress experts in Frankfurt hold at least a Master's degree. It is 8% higher than in Germany, where the rate stands at 46%.

Doctorate

15% (Germany: 6%)

15% of WordPress experts in Frankfurt have a doctorate (PhD). It is 9% higher than in Germany, where the rate stands at 6%.

Certifications per freelancer

3 (Germany: 2)

WordPress experts in Frankfurt hold 3 professional certifications on average. It is 1 more than in Germany, where the average stands at 2.

Most common languages

German, English, French

WordPress experts in Frankfurt most often speak German, English, and French.

Speak two or more languages

97%

97% of WordPress experts in Frankfurt speak two or more languages.

Based on our profile pool as of 29 Oct 2026.

Daily rate distribution

0% 25% 50% 75% 100%
3% of WordPress experts in Frankfurt charge less than €400 per day.
58% of WordPress experts in Frankfurt charge between €400 and €800 per day.
26% of WordPress experts in Frankfurt charge between €800 and €1200 per day.
13% of WordPress experts in Frankfurt charge €1200 or more per day.
<€400 €400-​800 €800-​1200 €1200+

The chart shows how the daily rates of experts in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.

Average rates of experts in Frankfurt using WordPress

Rates are based on recent contracts and do not include FRATCH margin.

800
600
400
200
Rate comparison chart
Daily rate avg. 720 €
Germany avg. 723 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

800
600
400
200
Rate comparison chart
Median rate 720 €
Germany median 720 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

WordPress experts industry focus

See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.

  • Information Technology (80%)
  • Automotive (49%)
  • Banking and Finance (49%)
  • Professional Services (46%)
  • Healthcare (43%)
  • Media and Entertainment (40%)
  • Retail (40%)
  • Manufacturing (37%)

Please note that freelancers can work across multiple industries, so percentages overlap.

About the technology

WordPress at a glance

WordPress is an open-source content management system for publishing websites, editorial content and digital services. Companies use it for corporate sites, campaign pages, media portals, membership areas and online shops through WooCommerce. Its admin interface lets teams update content without changing application code.

Sites and digital products

WordPress can support a simple marketing site or a highly customized publishing platform. Specialists shape the information architecture, content models, templates and editorial workflows around business needs.

  • Corporate websites and brand portals
  • Editorial sites with structured content
  • WooCommerce shops and product catalogs
  • Multilingual websites and campaign landing pages
  • Membership, event and directory platforms

Ecosystem and tooling

The ecosystem includes PHP, MySQL or MariaDB, JavaScript, REST APIs and the Gutenberg block editor. Professionals work with custom themes, plugins, child themes, WooCommerce, Advanced Custom Fields, WP-CLI, Composer, Git and hosting environments such as managed WordPress services or cloud infrastructure. They also connect analytics, search, CRM and payment tools.

When freelance expertise helps

Companies often bring in a specialist for a redesign, a migration from another CMS, a new WooCommerce store or a performance review. Freelance support is also useful when an internal team needs a secure plugin strategy, a reusable block system or help resolving a difficult production issue. In Frankfurt, teams may choose on-site workshops, remote delivery or a mix of both.

  • Replatforming content without losing structure or search visibility
  • Replacing fragile plugins with maintainable solutions
  • Improving page speed, accessibility and editorial usability
  • Connecting WordPress with business systems and APIs

What strong specialists deliver

Strong WordPress professionals begin with content and user requirements, not a template. They separate custom code from third-party dependencies, document decisions and use version control, testing and controlled releases. They understand caching, database queries, image delivery, security updates and backup recovery. They can also explain technical trade-offs clearly to editors, marketing teams and business owners.

Choosing the right fit

Review work that resembles your site, including its content model, integrations and traffic patterns. Ask how the specialist approaches staging, deployment, accessibility, data protection and long-term maintenance. For a multilingual or locally coordinated project, confirm communication needs and whether German-language collaboration is required. A good engagement ends with a stable handover, useful documentation and a clear plan for future changes.

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Frequently asked questions

What clients ask us most about WordPress — answered in short.

WordPress is used for company websites, blogs, news portals, campaign pages, membership services and online shops. With WooCommerce and custom extensions, it can support product catalogs, checkout flows and connected business processes.

WordPress offers broad control over content structures, themes, plugins and hosting. Shopify is more focused on hosted commerce, while Drupal is often chosen for complex permissions and structured publishing. The right choice depends on editorial needs, integrations, governance and who will maintain the system.

A strong WordPress specialist may also work with PHP, JavaScript, HTML, CSS, SQL, REST APIs and cloud or managed hosting. Useful adjacent skills include search optimization, accessibility, WooCommerce, analytics, content migration and information architecture.

The required depth depends on the project. A standard content site may need theme and plugin configuration, while a custom WooCommerce build, migration or multisite setup requires proven experience with architecture, integrations, deployment and recovery planning.

Yes. WordPress work is well suited to remote collaboration through shared repositories, staging environments, ticketing and video workshops. Frankfurt-based companies may still prefer occasional on-site sessions for discovery, editorial training or stakeholder reviews, especially when German-language communication matters.

Ask for relevant examples and discuss the decisions behind them. A capable WordPress professional should explain plugin selection, update procedures, security controls, performance work, accessibility checks and how changes move safely from development to production.

WordPress can support multilingual publishing with suitable plugins or a custom content setup. The specialist should define how translations, language versions, metadata, navigation, URLs and editorial permissions will be managed before implementation.

Maintaining WordPress involves more than applying updates. Professionals should monitor compatibility, backups, security alerts, hosting performance, broken integrations and content workflows, while keeping a staging process for testing changes before release.

The average hourly rate of freelancers in Frankfurt, Germany who have used WordPress in their recent projects is 90 €, which corresponds to a daily rate of about 720 € based on an 8-hour working day.

Of the freelancers in Frankfurt, Germany who have used WordPress in their recent projects, 85% hold at least a Bachelor's degree, 54% hold at least a Master's degree, and 15% hold a doctorate.

On average, freelancers in Frankfurt, Germany who have used WordPress in their recent projects have 17 years of professional experience, with a single engagement typically lasting around 3.8 years.

The most common languages among freelancers in Frankfurt, Germany who have used WordPress in their recent projects are German (100%), English (97%), and French (23%).

The most common industries among freelancers in Frankfurt, Germany who have used WordPress in their recent projects are Information Technology (80%), Automotive (49%), and Banking and Finance (49%).

The most common business areas among freelancers in Frankfurt, Germany who have used WordPress in their recent projects are Information Technology (80%), Marketing (69%), and Product Development (63%).

Main locations of FRATCH Experts, who have recently used WordPress

Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.

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