WordPress Experts in Berlin

• Led and executed complex change and transformation projects, focusing on HR transformation and cultural change in public sector organisations (e.g., BAMF, bpb, DAkkS).
• Designed and facilitated change workshops and leadership development programs to drive adoption and successful implementation of change initiatives.
• Collaborated with executives and stakeholders to analyse requirements, define objectives, and develop tailored transformation roadmaps, including communication strategies and performance monitoring.
• Supported business development by identifying and developing new opportunities in digital transformation initiatives.

• Opt-in RAG extension over tenant-owned data sources (SharePoint, Confluence) on existing multi-tenant enterprise AI platform
• Architecture: ADRs, solution evaluations, permission strategy, cost modeling
• End-to-end SharePoint and Confluence connectors: OAuth consent flows, token refresh, metadata sync, search integration
• Permission resolution: ACL indexing at ingestion and query-time verification (document-level security)
• Elasticsearch hybrid search (semantic + keyword) with RRF scoring
• RAG chat with context injection and source citations
• Stack: Elastic Cloud, Elasticsearch, Docker, Northflank, Next.js, React, TypeScript, Prisma, Microsoft Graph API, Atlassian REST API, OAuth 2.0

• Business analysis of the Instant Win Games segment (financial, IT landscape, organization, customers)
• Gap analysis and resulting requirements, project planning, milestone planning, stakeholder management, risk analysis, project documentation, playbooks
• Successful establishment of sales activities and sales processes for Instant Win-Games

Operational end-to-end recruiting in a mid-sized company environment. Main focus on filling positions in the German market and internationally (Switzerland), with a focus on Sales and Blue Collar roles (Junior – Teamlead) for Falk & Ross. Stakeholder management, high-volume recruiting, and active sourcing. Ensuring an optimal candidate experience and conducting interviews.

• Stakeholder-Management
• High Volume Sales Recruiting / Blue Collar
• Filling key positions in the areas of: Sales and Blue Collar (including Field Sales Representatives, Inside Sales, Head of Sales)
• International recruiting for Switzerland
• Tools: Microsoft Teams, TestGorilla, LinkedIn Recruiter, Indeed Smart Sourcing

• AI adoption project in the field of public administration
• Development of a multi-stage format for introducing AI: keynote, workshops for employees and managers, deep dives on IT and legal topics
• Coordination and content alignment with external subject-matter experts (IT + legal)
• Focus on sustainable use in everyday work instead of a one-time training session

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

• PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
• BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
• IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.

• Oversee high-impact innovation and discovery projects for German energy providers, focusing on identifying and developing forward-looking product concepts.
• Improved user experience, increased operational efficiency, and simplified sales processes in the dynamic energy market by conceptualizing a digital platform.
• Explored new product ideas while positioning the company for growth and competitiveness in the rapidly evolving energy sector.

AI implementation for retail, DACH

• Repositioning of the company and development of the Go-to-Market: target segments, Value Proposition and messaging architecture for the DACH retail market.
• Leadership of the brand and website relaunch across more than 100 pages, from Creative Direction and copy through UX to delivery.
• Development of the Demand Generation stack and redesign of the CRM: pipeline, lifecycle stages, lead scoring and reporting.

eCommerce platform for home décor and furnishings, serving European customers.

• Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
• Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing

• Owned product delivery for document automation and workflow platform used across multiple legal jurisdictions
• Led integration across 6+ systems using API-based data exchange and structured data mapping
• Partnered with engineering on data models, document generation workflows, and system orchestration
• Evaluated LLM-assisted document automation opportunities to reduce manual drafting
• Built functional prototypes to validate workflow and product concepts
• ~2x increase in case processing throughput
• Enabled multi-state rollout of platform capabilities
• Reduced manual document generation and operational bottlenecks by 80%

• Developed the “Cost Transparency” plugin for Shopware 6 that extends product details with an interactive graphic illustrating different shares of the total price

• Technologies: Shopware, PHP, Twig, CSS, JavaScript

• Savills is one of the world's leading property advisors with 700+ offices worldwide. In Berlin, I built core digital solutions for the valuation business, replacing legacy Access-based workflows with an enterprise-grade web app built on Vue.js.
• Frontend Architecture & Scalability: Designed scalable Vue + TypeScript frontend architecture for internal enterprise applications, integrating a Symfony backend and interactive maps.
• Legacy Modernization: Led the modernization of legacy jQuery-based systems into maintainable Vue-driven applications, improving performance, maintainability, and efficiency across business workflows.
• PDF Report Workflow Automation: Engineered Twig-based automated PDF generation pipelines that reduced manual report preparation time by ~80%, saving approximately 12h per analyst/month.
• Design System & Frontend: Built a scalable SASS-based design system using mixins, maps, functions, and reusable UI patterns for consistency and long-term maintainability.

Company in the industrial sector

Projects completed during retraining

• Rebuilt the company website from WordPress using a modern stack with Astro and TypeScript, deployed on Vercel (live at sybarium.vercel.app); replaced the legacy CMS with a faster, maintainable system.
• Reduced page load time by ~80% (from 5 s to under 1 s) through optimization, caching, and asset optimization.
• Developed n8n automation workflows that integrate several REST APIs and internal systems, saving more than 3 hours of manual work per week.