WordPress Experts in Berlin
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Meet FRATCH Experts in Berlin, who have recently used WordPress
Anish Gupta
Last position:
GTM Intelligence Engine · Open Source
- PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
- BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
- IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.
Dario Jamauca
Last position:
Interim Recruiter at Envelio GmbH
- Operative end-to-end recruiting in a mid-sized company environment. Main focus on filling IT positions specializing in Data Integration (Junior – Team Lead).
- Stakeholder management, active sourcing.
- Ensuring an optimal candidate experience, conducting interviews.
- Key hires: Team Lead Data Integration, Backend Engineer.
- Tools: LinkedIn Recruiter, Personio, Slack
Nicole Neumeister
Last position:
SENIOR CONSULTANT - Digital Transformation / OE & Change at init AG
- Led and executed complex change and transformation projects, focusing on HR transformation and cultural change in public sector organisations (e.g., BAMF, bpb, DAkkS).
- Designed and facilitated change workshops and leadership development programs to drive adoption and successful implementation of change initiatives.
- Collaborated with executives and stakeholders to analyse requirements, define objectives, and develop tailored transformation roadmaps, including communication strategies and performance monitoring.
- Supported business development by identifying and developing new opportunities in digital transformation initiatives.
Yvonne Scheja
Last position:
Talk: Employer Branding: success factor for start-ups at ExciteLab HighTech Accelerator
- Talk as part of the accelerator program
Janina Peters
Last position:
AI and Automation at A-Leecon GmbH
- Introduction to AI and Automation
- The Automation Project
- Make.com Foundations
- Automation Basics: Data Management
- Document Workflows, Troubleshoot, and Automate Reports
- Digression: Data as the Foundation of AI Systems
- Implementing AI Solutions in Practice
- Digression: Large Language Models (LLMs)
Martin Puskajler
Last position:
Product Owner at Freelance
- Objective: Create a machine-readable dataset for aid applications that aligns with the new specialized procedure
- Rollout of the solution to first user groups
- Established a user feedback loop
- Released versions 1.0 and 1.1 based on first user feedback and improvements
Eduard Kuferberg
Last position:
Performance Marketing Manager at Acceleratiq Agentur
- Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
- Developing and A/B testing ad creatives, offers, and landing pages
- Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)
Maëlle Guillot
Last position:
Senior Product Designer at Frieda Health GmbH
Cillian Kane
Last position:
Post and Parcel Delivery Driver at DHL Deutsche Post
- Organising mail and parcels by district and street
- Customer satisfaction, time management, and organisational skills
Anett Kriska
Last position:
CRM System Implementation Project Lead Microsoft Dynamics 365, Freelance at Ampere AG
- Agile IT project management for the CRM system implementation
- Product Owner for the replacement of two CRM systems
- Creation of the project structure plan and project team
- Managing the gathering of all requirements (requirements management)
- System selection and procurement including contract negotiations with Prodware Deutschland AG
- Managing the data migration and system implementation
- Conducting a proof of concept and creating the MVP together with Prodware Deutschland AG
Alois Rietzler
Last position:
Senior Fullstack Developer at brandung GmbH
- Opt-in RAG extension over tenant-owned data sources (SharePoint, Confluence) on existing multi-tenant enterprise AI platform
- Architecture: ADRs, solution evaluations, permission strategy, cost modeling
- End-to-end SharePoint and Confluence connectors: OAuth consent flows, token refresh, metadata sync, search integration
- Permission resolution: ACL indexing at ingestion and query-time verification (document-level security)
- Elasticsearch hybrid search (semantic + keyword) with RRF scoring
- RAG chat with context injection and source citations
- Stack: Elastic Cloud, Elasticsearch, Docker, Northflank, Next.js, React, TypeScript, Prisma, Microsoft Graph API, Atlassian REST API, OAuth 2.0
Alex Glasneck
Last position:
Strategy Consultant - Digital. Brand. Experience. at FREELANCE
- Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
- Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
- Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).
Christoph Plamper
Last position:
Head of Marketing & Comms at Caspar Health (GOREHA GmbH)
- Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
- Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
- Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
- Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
- Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance
Markus Munk
Last position:
Business Analyst and Project Manager at Sachsenlotto GmbH
- Business analysis of the instant win games segment (financial, IT landscape, organization, customers)
- Gap analysis and resulting requirements, project planning, milestone planning, stakeholder management, risk analysis, project documentation, playbooks
- Successful establishment of sales activities and processes for instant win games
Claudius Körber
Last position:
Freelance Marketing Consultant at Claudius Körber Communications
Discover over 15,000 top freelancers
Statistics of experts using WordPress
Aggregated from the professional profiles of matched freelancers.
Experience
18 years (Germany: 19 years)
Position duration
3.5 years (Germany: 3.6 years)
Positions per freelancer
11
Top business areas
Marketing, Information Technology, Product Development
Top industries
Information Technology, Media and Entertainment, Professional Services
Certification focus areas
Information Technology, Product Development, Marketing
Bachelor's degree or higher
89% (Germany: 82%)
Master's degree or higher
58% (Germany: 44%)
Doctorate
5% (Germany: 7%)
Certifications per freelancer
1 (Germany: 2)
Most common languages
English, German, French
Speak two or more languages
100% (Germany: 97%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Berlin using WordPress
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What WordPress covers
WordPress is a content management system used to build and run websites, blogs, landing pages, news rooms, and online shops. It can power simple brochure sites or complex content operations with many editors and custom workflows. Companies also use WordPress when they need a system that non-technical teams can update without constant support.
Common project work
- Custom theme work for brand-specific layouts and templates
- Plugin setup, extension, and conflict fixes
- WooCommerce shops, product pages, and checkout flows
- Content structure, multilingual pages, and editorial roles
- Performance, backups, updates, and security hardening
Ecosystem and tools
Strong WordPress specialists know the core admin, the block editor, and how themes, child themes, and plugins interact. They often work with WooCommerce, Advanced Custom Fields, REST API endpoints, and caching layers. For bigger sites, they also understand staging setups, version control, and deployment workflows.
When companies bring help
Businesses usually bring in freelance WordPress expertise when a site needs redesign, urgent fixes, migration, or a better publishing setup. It is also common before a relaunch, during a plugin-heavy cleanup, or when an in-house team needs extra delivery capacity. In Berlin, this often matters for agencies, media teams, ecommerce brands, and international companies with local content needs.
What strong specialists do
- Keep the site stable during updates and releases
- Write clean theme and plugin code that fits the existing setup
- Improve speed, SEO basics, and accessibility details
- Diagnose issues across hosting, plugins, and the database
- Document changes so editors and teams can work safely
What to look for
A good WordPress professional asks about content types, integrations, hosting, and who edits the site day to day. They can explain trade-offs between off-the-shelf plugins and custom work, and they know when to simplify instead of adding more code. For remote work, clear handover notes and practical communication matter as much as technical depth.
Frequently asked questions
Everything clients usually want to know about WordPress, in one place.
WordPress is used for websites that need flexible content editing, fast publishing, and a familiar admin area. Companies rely on it for marketing sites, blogs, news pages, landing pages, and online stores through WooCommerce. It is a strong fit when non-technical teams need to update content without waiting on a full rebuild.
WordPress is usually faster to launch and easier for editors than Drupal, which is often chosen for more complex content governance. Compared with headless setups, it is simpler to manage and cheaper to run, but less decoupled by design. The right choice depends on how much custom content structure, integration work, and editorial control the site needs.
A strong WordPress specialist usually also knows HTML, CSS, JavaScript, and enough PHP to work safely inside themes and plugins. For many projects, knowledge of WooCommerce, SEO basics, accessibility, and caching is just as useful. If the site uses external systems, API integration and deployment workflow experience help a lot.
A simple content site can often be handled by a specialist with solid theme and plugin experience. A custom shop, multilingual setup, or migration from an older site needs deeper WordPress knowledge and careful testing. The more plugins, editors, and integrations involved, the more important real project experience becomes.
For many WordPress projects, remote collaboration is enough because most work happens in staging environments and shared issue trackers. On-site help can still be useful for workshops, stakeholder reviews, or fast content migration sessions in Berlin. The best setup depends on how many people need to approve content and design decisions.
Look for a WordPress professional who can explain what was changed, why it was changed, and how the site will be maintained. Good signs include clean use of child themes or custom plugins, sensible plugin choices, and a clear approach to backups and updates. Ask for examples of similar content, ecommerce, or migration work rather than generic claims.
Companies often bring in WordPress help for broken layouts, slow pages, plugin conflicts, checkout issues, and content migration. They also need support when a site must be redesigned without losing search visibility or editor workflows. These projects often need quick diagnosis, not just new features.
Yes, WordPress can work well for multilingual sites when the content model, translation workflow, and plugin setup are planned carefully. This is especially relevant for teams in Berlin that publish in both German and English or work across regions. A specialist should be able to keep language versions consistent and easy to maintain.
The average hourly rate of freelancers in Berlin, Germany who have used WordPress in their recent projects is 98 €, which corresponds to a daily rate of about 787 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used WordPress in their recent projects, 89% hold at least a Bachelor's degree, 58% hold at least a Master's degree, and 5% hold a doctorate.
On average, freelancers in Berlin, Germany who have used WordPress in their recent projects have 18 years of professional experience, with a single engagement typically lasting around 3.5 years.
The most common languages among freelancers in Berlin, Germany who have used WordPress in their recent projects are English (100%), German (99%), and French (35%).
The most common industries among freelancers in Berlin, Germany who have used WordPress in their recent projects are Information Technology (78%), Media and Entertainment (60%), and Professional Services (57%).
The most common business areas among freelancers in Berlin, Germany who have used WordPress in their recent projects are Marketing (85%), Information Technology (70%), and Product Development (66%).
Main locations of FRATCH Experts, who have recently used WordPress
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Hamburg 
Munich 
Cologne 
Frankfurt 
Stuttgart 
Dusseldorf 
Leipzig 
Dortmund 
Essen 
Bremen 
Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
