WordPress Experts in Berlin
matched in minutes from over 15,000 CVs with the power of AIHire experts who create fast business websites, content platforms and WooCommerce stores, while handling custom themes, plugins, integrations and technical SEO. FRATCH matches you quickly and precisely with vetted, available freelancers for your WordPress project.
Meet FRATCH Experts in Berlin, who have recently used WordPress
Sascha B.
Last position:
Web Developer at GxPlex
- Built a customized MediaWiki instance, including installation, MySQL database, SSL, and automatic backups
- Set up user roles (Admin, Mod, Verified, User) and a permissions system
- FlaggedRevisions for editorial review workflows · Commenting and rating extensions
Anish G.
Last position:
GTM Intelligence Engine · Open Source
- PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
- BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
- IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.
Alessandro L.
Last position:
Vue Frontend Engineer at Savills
- Savills is one of the world's leading property advisors with 700+ offices worldwide. In Berlin, I built core digital solutions for the valuation business, replacing legacy Access-based workflows with an enterprise-grade web app built on Vue.js.
- Frontend Architecture & Scalability: Designed scalable Vue + TypeScript frontend architecture for internal enterprise applications, integrating a Symfony backend and interactive maps.
- Legacy Modernization: Led the modernization of legacy jQuery-based systems into maintainable Vue-driven applications, improving performance, maintainability, and efficiency across business workflows.
- PDF Report Workflow Automation: Engineered Twig-based automated PDF generation pipelines that reduced manual report preparation time by ~80%, saving approximately 12h per analyst/month.
- Design System & Frontend: Built a scalable SASS-based design system using mixins, maps, functions, and reusable UI patterns for consistency and long-term maintainability.
Yvonne S.
Last position:
Talk: Employer Branding: success factor for start-ups at ExciteLab HighTech Accelerator
- Talk as part of the accelerator program
Eduard K.
Last position:
Performance Marketing Manager at Acceleratiq Agentur
- Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
- Developing and A/B testing ad creatives, offers, and landing pages
- Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)
Maëlle G.
Last position:
Senior Product Designer at Frieda Health GmbH
Cillian K.
Last position:
Post and Parcel Delivery Driver at DHL Deutsche Post
- Organising mail and parcels by district and street
- Customer satisfaction, time management, and organisational skills
Christian D.
Last position:
Fractional & Interim CMO at Growth Engine Architect (Independent)
- Marketing audits and growth engine mandates: from lead generation setup to full marketing operations including hiring
- Designing AI-ready marketing organisations: which functions stay human, which move to agents and what that does to the operating model
- Building the infrastructure hands-on: CRM, marketing automation, first-party data and attribution, LLM-based workflows
- Engagements from a 2 to 4 week marketing audit to interim or fractional CMO mandates of 6 to 18 months
Claudia K.
Last position:
Freelance Senior Project Manager for Digital Projects
- Digital project management: Planning, managing and coordinating complex TYPO3 and other CMS-based projects, including schedule and budget management as well as quality control.
- Project realignment and crisis management: Taking over and successfully restructuring projects with dissatisfied clients by identifying existing challenges and sustainably improving client satisfaction and project outcomes through effective project management and clear communication.
- Cross-functional collaboration: Leading interdisciplinary teams and working closely with C-level stakeholders to successfully implement projects, achieve strategic goals and strengthen long-term client relationships.
- Budget responsibility and reporting: Managing budgets of over one million euros and being responsible for reporting to ensure compliance with schedules, milestones and financial requirements.
- Stakeholder management and communication: Serving as the key contact for transformation projects and acting as the link between business, technology and other stakeholders to ensure the smooth implementation of strategic goals and digital projects.
Anett K.
Last position:
CRM System Implementation Project Lead Microsoft Dynamics 365, Freelance at Ampere AG
- Agile IT project management for the CRM system implementation
- Product Owner for the replacement of two CRM systems
- Creation of the project structure plan and project team
- Managing the gathering of all requirements (requirements management)
- System selection and procurement including contract negotiations with Prodware Deutschland AG
- Managing the data migration and system implementation
- Conducting a proof of concept and creating the MVP together with Prodware Deutschland AG
Alois R.
Last position:
Senior Fullstack Developer at brandung GmbH
- Opt-in RAG extension over tenant-owned data sources (SharePoint, Confluence) on existing multi-tenant enterprise AI platform
- Architecture: ADRs, solution evaluations, permission strategy, cost modeling
- End-to-end SharePoint and Confluence connectors: OAuth consent flows, token refresh, metadata sync, search integration
- Permission resolution: ACL indexing at ingestion and query-time verification (document-level security)
- Elasticsearch hybrid search (semantic + keyword) with RRF scoring
- RAG chat with context injection and source citations
- Stack: Elastic Cloud, Elasticsearch, Docker, Northflank, Next.js, React, TypeScript, Prisma, Microsoft Graph API, Atlassian REST API, OAuth 2.0
Alex G.
Last position:
Strategy Consultant - Digital. Brand. Experience. at FREELANCE
- Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
- Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
- Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).
Christoph P.
Last position:
Head of Marketing & Comms at Caspar Health (GOREHA GmbH)
- Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
- Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
- Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
- Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
- Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance
Markus M.
Last position:
Business Analyst and Project Manager at Sachsenlotto GmbH
- Business analysis of the instant win games segment (financial, IT landscape, organization, customers)
- Gap analysis and resulting requirements, project planning, milestone planning, stakeholder management, risk analysis, project documentation, playbooks
- Successful establishment of sales activities and processes for instant win games
Dario J.
Last position:
Interim Recruiter at Envelio GmbH
- Operative end-to-end recruiting in a mid-sized company environment. Main focus on filling IT positions specializing in Data Integration (Junior – Team Lead).
- Stakeholder management, active sourcing.
- Ensuring an optimal candidate experience, conducting interviews.
- Key hires: Team Lead Data Integration, Backend Engineer.
- Tools: LinkedIn Recruiter, Personio, Slack
Discover over 15,000 top freelancers
Statistics of experts using WordPress
Aggregated from the professional profiles of matched freelancers.
Experience
18 years (Germany: 19 years)
Position duration
3.5 years (Germany: 3.6 years)
Positions per freelancer
11
Top business areas
Marketing, Information Technology, Product Development
Top industries
Information Technology, Media and Entertainment, Professional Services
Certification focus areas
Information Technology, Product Development, Marketing
Bachelor's degree or higher
89% (Germany: 82%)
Master's degree or higher
57% (Germany: 45%)
Doctorate
5% (Germany: 7%)
Certifications per freelancer
1 (Germany: 2)
Most common languages
English, German, Spanish
Speak two or more languages
100% (Germany: 97%)
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Berlin using WordPress
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
WordPress experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (78%)
- Media and Entertainment (60%)
- Professional Services (59%)
- Retail (47%)
- Advertising (45%)
- Education (36%)
- Banking and Finance (35%)
- Healthcare (32%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What WordPress does
WordPress is an open-source content management system for publishing and managing websites. Companies use it for corporate sites, editorial platforms, landing pages, membership services and online stores through WooCommerce. Its block editor lets teams manage content without changing the underlying application.
Projects it supports
WordPress fits projects that need a flexible content model, frequent publishing or a manageable editing experience.
- Corporate websites with reusable page sections
- Editorial sites with structured articles and media
- WooCommerce stores with tailored checkout flows
- Multilingual sites for international audiences
- Campaign pages connected to marketing systems
Ecosystem and tooling
Strong WordPress specialists work across the core system, custom themes, plugins, blocks and WooCommerce. They may also use PHP, JavaScript, HTML, CSS, REST APIs, WP-CLI, Git and modern build tools. Practical knowledge of hosting, caching, databases, accessibility and technical SEO is often essential.
When freelance expertise helps
Companies bring in freelance WordPress expertise when a site needs a safe redesign, a performance improvement or a reliable connection to another system. In Berlin, specialists often support agencies, media companies, retailers and growing businesses, with collaboration arranged remotely, on-site or in a hybrid format.
- Replace a fragile theme or plugin setup
- Migrate content without damaging search visibility
- Connect CRM, payment, analytics or commerce services
- Improve speed, security and editorial workflows
What strong specialists deliver
A capable WordPress expert starts with content, business and technical requirements rather than selecting plugins at random. They create maintainable templates, document decisions, protect production data and test updates before release. They also explain trade-offs clearly to editors, marketing teams and other technical professionals.
How to assess the fit
Review comparable WordPress projects and ask how the specialist handled accessibility, backups, updates, search performance and third-party integrations. Look for a clear approach to staging, version control, testing and handover. For Berlin teams, agree early on communication language, working hours and the balance between remote and on-site sessions.
Frequently asked questions
Everything clients usually want to know about WordPress, in one place.
WordPress is used for company websites, blogs, news sites, campaign pages, membership services and online shops. With WooCommerce and suitable extensions, it can support product catalogs, payments and customer workflows.
WordPress offers a broad plugin ecosystem and a familiar editing experience, while Webflow emphasizes visual control and Drupal suits complex content structures and permissions. The right choice depends on governance, integrations, publishing needs and the level of customization required.
A strong WordPress expert may also bring PHP, JavaScript, HTML, CSS, SQL, REST API integration and WooCommerce knowledge. Experience with hosting, Git, caching, accessibility, analytics and technical SEO can be equally important for a production site.
WordPress experience should match the project risk, not a fixed number of years. A simple content site may need strong configuration and theme skills, while a custom platform, migration or commerce integration calls for proven work with architecture, testing and releases.
WordPress projects are often suitable for remote collaboration because content, code and releases can be managed online. On-site workshops in Berlin can still help with discovery, editorial training or complex stakeholder decisions, especially when several teams share responsibility.
Assess WordPress work by reviewing live examples, editorial usability and the quality of the underlying implementation. Ask about page speed, accessibility, update safety, backups, staging, documentation and how the expert managed plugin dependencies.
WordPress can support multilingual publishing through dedicated plugins or a tailored content setup. The specialist should define how translations, URLs, metadata, media, permissions and editorial review will work before implementation.
Before starting a WordPress engagement, clarify the hosting environment, existing theme and plugins, deployment process, content ownership and success criteria. Berlin-based teams should also agree on remote or on-site collaboration, communication language and access to production systems.
The average hourly rate of freelancers in Berlin, Germany who have used WordPress in their recent projects is 99 €, which corresponds to a daily rate of about 791 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used WordPress in their recent projects, 89% hold at least a Bachelor's degree, 57% hold at least a Master's degree, and 5% hold a doctorate.
On average, freelancers in Berlin, Germany who have used WordPress in their recent projects have 18 years of professional experience, with a single engagement typically lasting around 3.5 years.
The most common languages among freelancers in Berlin, Germany who have used WordPress in their recent projects are English (100%), German (99%), and Spanish (34%).
The most common industries among freelancers in Berlin, Germany who have used WordPress in their recent projects are Information Technology (78%), Media and Entertainment (60%), and Professional Services (59%).
The most common business areas among freelancers in Berlin, Germany who have used WordPress in their recent projects are Marketing (86%), Information Technology (71%), and Product Development (66%).
Main locations of FRATCH Experts, who have recently used WordPress
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Hamburg 
Munich 
Cologne 
Frankfurt 
Stuttgart 
Dusseldorf 
Leipzig 
Dortmund 
Essen 
Bremen 
Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
