WordPress Experts in Munich
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Meet FRATCH Experts in Munich, who have recently used WordPress
Ursula Helfer
Last position:
Subproject Lead & Scrum Master at DB Energie
Subproject management in an agile IT environment
Leading a software development team (10 employees)
- Leading a software development team with 10 employees
- Budget responsibility approx. 3 million Euros per year
- Conducting employee and job interviews
- Responsibility for resource planning (budget and employees)
- Digitalization of a web interface
- Regular reporting to clients and stakeholders (C-level)
- Product management: developing and implementing product strategies; defining requirements to steer product development
- Designing product development & continuous testing efficiently to quickly incorporate feedback & compliance points
- Close collaboration with stakeholders & various teams to understand requirements, define priorities, ensure rollout, and increase user-friendliness
- Project experience in an energy industry company, including the functioning of energy markets, the basics of energy generation and distribution, as well as current challenges and developments in the industry
- Project experience in the railway sector - including the structure and operation of railway systems.
- Project experience within the 16.7 Hz traction power sector including knowledge of regulatory processes
- Formulating the subproject charter and the project profile according to the project standard together with the project management
- Steering performance delivery according to the project charter
- Planning and steering human resources including budget planning for the subproject
- Ensuring the working capacity of subproject participants, e.g., by requesting access rights and documents for the subproject team
- Planning and steering for the respective subproject (Time, Scope, Budget) including the creation of necessary documents
- Coordinating with the department and Product Owners to plan the subproject scope and the corresponding implications
- Conducting milestone planning according to the agreed process model
- Effort estimation and support of subproject controlling as well as overall project controlling in forecasting and planning
- Reporting subproject status (according to status slide template) including progress (according to progress measurement)
- Analyzing, preparing, and addressing needs for action and decisions
- Escalating subproject issues to project management
- Creating and managing Change Requests (CR)
- Quality assessment of completed task packages from a project management perspective (Time, Scope, and Budget)
- Steering the implementation of cross-cutting specifications and requirements in the subproject, supported by cross-functional roles on the business and technical side.
- Identifying, steering, documenting, and communicating opportunities, risks, and dependencies within and across subprojects
- Supporting project management in creating the overall project plan and overall status reports
- Preparing and steering commissioning including required documents and protection requirements assessment
Scrum Master in an agile IT environment supporting a software development team in the fullstack area (7 people)
- Close collaboration with stakeholders & various teams to understand requirements, define priorities, ensure rollout, and increase user-friendliness
- Introducing the selected Scrum method, including the required events, meetings, artifacts (Product Backlog, Sprint Backlog, Burndown Charts), metrics, and conducting required training in an agile IT environment
- Preparing Scrum events such as Daily, Retrospectives, Review, Sprint Planning, Estimation, and Refinement (agile way of working)
- Facilitating retrospectives and removing impediments to drive the team and product forward
- Preparing action points and retros via Whiteboard and Figma
- Applying and improving agile methods such as Kanban, Scrum, SAFe, or Scrum of Scrums
- Tracking the "Definition of Done" and "Definition of Ready" for all work results of the development team
- Advising on information flow and communication improvements between Product Owner and project team
- Experience with automation, validation such as mandatory field checks, notification functions, creating filters, boards, and reports via JQL, and setting up Cycle Time
- Using Jira & Confluence
- Setting up progress measurement for project management to transparently map planned vs. actual team capacities and actual effort for user stories
- Measuring team progress: creating team KPIs: "Velocity", "Burn-Down Chart", "Throughput", "Costs", "Quality", "Scope"
- Evaluating agile metrics, process management, and process modeling methods (BPMN, EPC, UML)
- Communication and moderation know-how
- Proven methodological competence in conflict resolution discussions
Ralf Roßkopf
Last position:
Program and Campaign Management at PAYBACK GmbH
- Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
- Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
- Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
- Documentation of tasks and processes as well as onboarding of the future role holder
Michael Berninger
Last position:
Senior Product Designer at Awake Mobility GmbH
- Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
- Partnered with the founders to define a new go-to-market strategy through product discovery
- Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
- Responsive Webdesign
- WCAG
- Corporate Branding
- Product Discovery
- MVP
- Product Design
- User Experience
- Rapid Prototyping
Alexandra Korolija
Last position:
Interim Head of Marketing at Moeller Medical
- Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
- Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
- Development of team roles, working methods and internal collaboration
- Establishment of digital marketing structures, CRM and marketing operations initiatives
- Introduction of AI-driven workflows for content and knowledge management
- Sharpening of positioning in the business units OEM and Aesthetics
- Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
- Team stabilization despite extensive personnel changes
- More efficient marketing processes and reduced operational complexity
- Foundation laid for further digitization and growth initiatives
René Kunkel
Last position:
Head of UX & Design at EXPERIOR DIGITAL
- UX and product strategy
- digital transformation
- digital brand strategy
- customer experience platforms
- stakeholder workshops
- design leadership
Patricia Rex
Last position:
Accessibility Expert at Volkswagen Financial Services
July 2024 - June 2025
- Accessibility expert in UI/UX design, WCAG testing, and consulting for the Accessibility Improvement Act
- Creation of an internal accessibility guide
Oskar Oldorf (Project Manager): "I had the pleasure of working with Patricia for over a year on a project focused on ensuring digital accessibility for the online presence of a company in the financial services sector. During that time, I got to know her as a dedicated, detail-oriented, and highly skilled colleague.
Patricia was responsible for independently conducting gap analyses and worked directly and efficiently with key stakeholders. Her role centered on assessing compliance with the BFSG and providing strategic guidance to editorial teams on creating accessible content.
What I particularly appreciated about Patricia was her ability to think beyond the status quo and bring fresh perspectives to the table. She combines strong subject matter expertise with a keen eye for detail and a structured, thorough approach. Her input often sparked valuable discussions and helped us move our work forward in meaningful ways.
I can wholeheartedly recommend Patricia—especially for roles where precision, strategic thinking, and a high standard of quality are essential."
Marcel Schuler
Last position:
Team Lead Content-Marketing at roadsurfer GmbH
Responsibility for strategy, team leadership, and performance of the content area with a focus on organic conversions and internationalization. ● Responsibility for multilingual website rollouts as part of internationalization. ● Responsibility for multilingual website rollouts as part of internationalization. ● Building and managing influencer and media partnerships.
Benisa Banovi
Last position:
Graphic & Web Designer at FRAEM GmbH
- Developing and maintaining websites using Framer and WordPress
- Implementing responsive designs, landing pages and ongoing CMS maintenance
- Optimizing performance, user experience and basic SEO
- Designing digital and print materials (social media, marketing, branding)
Finn Röder
Last position:
PMO at ebm papst Mulfingen GmbH & Co. KG
- Program governance support: assisted in maintaining planning and resource utilization, ensuring alignment with scope, quality, and timeline constraints
- Meeting and communication strategy: facilitated organization of steering committees, working groups, and all-hands meetings; prepared materials, created meeting minutes, and coordinated logistics
- Project reporting and coordination: collaborated with project managers on comprehensive project deliverable reports and ensured effective communication across all levels
- Deliverables oversight: monitored and controlled project deliverables to meet program requirements
- Change initiative coordination: supported assessment of change impacts on the integrated program management plan
- Project management certifications: trained in Prince2, IPMA, certified Scrum Master, and Product Owner
- Problem-solving: proactively identified and resolved issues efficiently
- Analytical and organizational skills: exhibited strong analytical abilities and exceptional organizational skills in structured and unstructured environments
Christina Altvater
Last position:
Freelancer at Self-employed
- Self-employed and freelance projects and IT services
- Concept development and UX design / web design / graphic design
- Creative, innovative, responsive and accessible design for websites and landing pages
- Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
- Maintenance and support of WordPress websites
- WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
- Multilingual websites - WordPress - WPML plugin
- Performance optimization
- SEO analysis, technical SEO and SEO on-page optimization
- SEO audits, SEO analysis and evaluation, SEO keyword finding
- Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools
Paul Privler
Last position:
Independent Consultant – Industry/ Embedded/ IoT at Self-employed
Consulting and support in the areas of sales/business/technology/development/marketing:
- Sales, Key Account Management
- Business Development, business/corporate development
- Partner management
- Program/project management
- Product management & marketing
- Technical marketing, content marketing
- New business, innovation and technologies
Until July 2021 active as advisor and consultant for Mixed Mode in the areas of Key Account Management, Project Management and Business Development.
From Q3/2021 successful delivery of various customer projects in the area of Business Development, corporate development, consulting, coaching, technical content management, sales and marketing:
- EMS service provider and PCB test house, inspection systems: revision of company portfolio and presentation. Integration of specialized distribution for optical inspection systems from Japan: content management, marketing, communication, web, sales automation, lead generation
- Full service marketing agency – technology marketing for industry: expansion of the existing B2B and B2C marketing portfolio with industrial and technology topics: content management, presentation and focus on "technical marketing", web, target market and customer analysis, lead automation, consulting
- Software product manufacturer & software development in the field of security for Embedded & IoT: company alignment and portfolio definition for an IoT and Embedded Security company with a SaaS solution for IoT device management: building a partner network to offer complete Embedded/IoT security solutions, technical content, company alignment and portfolio definition, strategy & planning, target market and customer analysis, product marketing/USPs for the security device management tool "IoT-Suite", standards and regulations for cyber resilience (e.g. CRA, NIS2, RED), web content, SEO, management of marketing and sales agencies, CRM, sales, presentations, trade fairs, congresses, building company webinars & events
- Software engineering service provider/system house for IoT, Embedded, web, mobile and desktop applications: business development, content creation, customer acquisition and sales
- Manufacturer of memory products with security features as an add-on: memory products in standard form factors (SD, CF, SSD...) are extended with security modules such as HSM, TPM or secure elements and thus offer users secure data storage, transfer and access. Also interesting as an upgrade or retrofit solution to meet the coming new regulations and requirements regarding cybersecurity such as CRA, RED and NIS2. Business & New Business Development for the area "Embedded IoT Solutions & Security", sales & marketing. Expansion of the pure semiconductor business to include security solutions and services. Interface between management, marketing, sales and product management. Building business partners, technology partners, system integrators and resellers from the Embedded, IoT, OT and IT environment. Creating reference designs/demos/lighthouse cases and proof of concepts for cross- and reference selling. Co-marketing with security partners. Technical content creation for web, sales and marketing, webinars, social media etc. Networking, participation in trade fairs, congresses and events. Lead generation, qualification, follow-up and conversion to customer. Product definition, USPs, features. Analysis of competitors, market positioning, target markets - strategy, concept and measures - go to market.
- Marketing agency group with sales and management consulting: consulting for companies on restructuring, market analysis and market entry, go-to-market concepts, customer acquisition and expansion, new customer generation, lead generation and management, concepts and execution of campaigns (web, mail, social media, phone outreach in person or with AI voice assistant, webinars...). Processing and managing customer product data for PIM product information and DAM data asset management systems. Focus on customers in the industrial and technology environment with products and services that need explanation.
Julia Liselotte Dau
Last position:
Senior Content & AI Specialist at IU International University of Applied Sciences
Development of AI-powered marketing and content workflows, concept development for scalable content processes, prompt engineering, and development of an AI-based text generator for scalable on-brand communication as well as creation of marketing and conversion copy.
Jill J
Last position:
HR Business Partner at JYSK SE
- Lead and develop a team of 3 employees across Talent Acquisition, Employer Branding, and HR Operations
- Manage an annual budget of approx. €95K and advise the Logistics Director on salary budget allocation for 400 employees (20% team growth in a year)
- Act as strategic sparring partner to management and leadership teams on people-related topics like talent development, organizational change, comp&ben and HR policies
- Set up all people processes around Talent Management, Employer Branding and Operations
- Support leadership on people development and talent management
- Implement & conduct training programmes (positive leadership, change management, intercultural communications)
- Drive cultural transformation initiatives in alignment with JYSK values and organizational goals
- Lead the annual HR strategy process, defining local priorities and setting measurable goals
- Lead the event team for the organization of employee events
- Drive change communications
Tony Stubenrauch
Last position:
Interim Digital Excellence Manager at AstraZeneca
- Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
- Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
- Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
- Project management and leadership
- Monitoring & reporting of the respective measures
- Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
- Management of external service providers and agencies
- Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales
Elisa Heidrich
Last position:
Senior Digital Analyst at Self-employed
- Working as a freelancer with a focus on website analysis, conversion rate optimization, and mouse-tracking tools
- Tools: Asana, Clarity, Jira, Contentsquare, Google Analytics, Hotjar, Shopify, VWO
Discover over 15,000 top freelancers
Statistics of experts using WordPress
Aggregated from the professional profiles of matched freelancers.
Experience
18 years (Germany: 19 years)
Position duration
3 years (Germany: 3.6 years)
Positions per freelancer
10 (Germany: 11)
Top business areas
Marketing, Information Technology, Product Development
Top industries
Information Technology, Media and Entertainment, Professional Services
Certification focus areas
Project Management, Information Technology, Product Development
Bachelor's degree or higher
78% (Germany: 82%)
Master's degree or higher
40% (Germany: 44%)
Doctorate
2% (Germany: 7%)
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
97%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Munich using WordPress
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What it covers
WordPress is a content management system for websites, landing pages, blogs, and online stores. It powers publishing-heavy sites where editors need control without a full custom build. Strong experts know when to use the core system and when to extend it with themes, plugins, or custom code.
Typical work
- Theme setup and custom theme work
- Plugin selection, setup, and fixes
- WooCommerce stores and checkout flows
- Content migration and page structure
- Performance, security, and update support
Ecosystem skills
WordPress work often touches PHP, HTML, CSS, JavaScript, MySQL, and REST APIs. Experts also need a firm grip on block editing, custom post types, and media handling. For larger stacks, they may connect WordPress to CRM, analytics, search, or headless front ends.
When to bring in help
Companies usually need freelance WordPress expertise when a site is slow, unstable, hard to edit, or built on too many plugins. It also helps when a redesign must keep content intact or when WooCommerce needs careful changes without breaking sales. In Munich, this is common for firms that need clear German and English content workflows.
What strong experts do
Good WordPress specialists keep the build simple and maintainable. They avoid unnecessary plugins, document changes, and test updates before they go live. They also understand caching, security basics, backup routines, and how to keep editors productive.
Good project fit
WordPress is a good fit for marketing sites, editorial hubs, campaign pages, membership areas, and stores with a clear content model. It can also work as a headless CMS when the front end lives elsewhere. The best results come from experts who can balance design, speed, and day-to-day editing needs.
Frequently asked questions
Quick answers to the questions that come up most around WordPress.
WordPress is used to publish and manage websites, blogs, campaign pages, and online stores. It is a strong fit when editors need to update content without touching the full code base. Many teams also use it for multilingual sites, newsrooms, and marketing pages.
A company should hire a WordPress specialist when the site needs custom theme work, plugin troubleshooting, WooCommerce changes, or a safer update process. It is also a smart move when pages are slow, the setup is messy, or content migration must be handled carefully. The right expert can stabilize the site without forcing a full rebuild.
WordPress is usually the more flexible choice for content-heavy sites with many editing needs and a large plugin ecosystem. Webflow is often simpler for design-led marketing pages, while Drupal is more common for complex content governance. A headless setup can work well if the front end needs a separate framework and tighter performance control.
A strong WordPress professional usually knows PHP, HTML, CSS, JavaScript, and basic MySQL. For modern builds, block editor work, REST APIs, WooCommerce, and performance tuning matter a lot. Security, backups, and version control are also part of reliable delivery.
WordPress projects vary a lot, so the needed depth depends on the task. A small content update may only need a specialist who knows the admin area and theme structure, while a custom store or multilingual build needs deeper technical and editorial experience. The safer choice is someone who has handled the same type of site before.
Yes, WordPress work is often done remotely because most tasks only need access to the site, staging, and content tools. For Munich teams, that works well when the specialist can join planning calls and communicate clearly in English or German. On-site help is mainly useful for workshops, handovers, or sensitive stakeholder reviews.
Look for a WordPress specialist who can explain trade-offs clearly, not just install plugins. Good signs are clean theme structure, careful update handling, staging before launch, and a site that stays easy to edit. Ask for examples of similar builds, especially if the project involves WooCommerce, multilingual content, or performance fixes.
WordPress is still a solid choice when the project needs fast publishing, broad plugin support, and a familiar editing experience. It is less ideal if the site has very custom application logic and almost no content management needs. A good expert will tell you honestly when WordPress fits and when another setup is better.
The average hourly rate of freelancers in Munich, Germany who have used WordPress in their recent projects is 96 €, which corresponds to a daily rate of about 770 € based on an 8-hour working day.
Of the freelancers in Munich, Germany who have used WordPress in their recent projects, 78% hold at least a Bachelor's degree, 40% hold at least a Master's degree, and 2% hold a doctorate.
On average, freelancers in Munich, Germany who have used WordPress in their recent projects have 18 years of professional experience, with a single engagement typically lasting around 3 years.
The most common languages among freelancers in Munich, Germany who have used WordPress in their recent projects are German (100%), English (97%), and French (26%).
The most common industries among freelancers in Munich, Germany who have used WordPress in their recent projects are Information Technology (76%), Media and Entertainment (59%), and Professional Services (53%).
The most common business areas among freelancers in Munich, Germany who have used WordPress in their recent projects are Marketing (84%), Information Technology (68%), and Product Development (68%).
Main locations of FRATCH Experts, who have recently used WordPress
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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