WordPress Experts in Munich

• Project management in the area of “Campaign, Offer and Performance Management Classic” for PAYBACK partners from the retail, FMCG and financial services sectors
• Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing “PAYBACK Punkteübersicht”
• Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK departments and agencies
• Documentation of tasks and processes as well as onboarding of future job holders

Sub-project lead in an agile IT environment

Leading a software development team (10 employees)

• Leading a software development team with 10 employees
• Budget responsibility approx. 3 million euros per year
• Conducting employee and job interviews
• Responsibility for resource planning (budget and employees)
• Digitalization of a web interface
• Regular reporting to customers and stakeholders (C-level)
• Product management: developing and implementing product strategies; defining requirements to guide product development
• Structuring product development & continuous testing efficiently to quickly incorporate feedback & compliance points
• Close collaboration with stakeholders & various teams to understand requirements, set priorities, ensure rollout, and increase user-friendliness
• Project experience in an energy industry company, including the functioning of energy markets, the basics of energy generation and distribution, as well as current challenges and developments in the industry
• Project experience in the railway sector - including the structure and operation of railway systems.
• Project experience within the 16.7 Hz traction power sector incl. knowledge of regulatory processes
• Formulating the sub-project charter and the project profile according to the project standard together with the project management
• Controlling service delivery according to the project charter
• Planning and controlling human resources including budget planning for the sub-project
• Ensuring the work capacity of the sub-project participants, e.g. by requesting access rights and documents for the sub-project team
• Planning and control for the respective sub-project (time, scope, budget) including the creation of necessary documents
• Alignment with the business department and Product Owners to plan the sub-project scope and the corresponding implications
• Executing milestone planning according to the agreed process model
• Effort estimation and support of sub-project controlling as well as overall project controlling in forecasting and planning
• Reporting sub-project status (according to status slide template) including progress (according to progress measurement)
• Analyzing, preparing, and addressing action and decision requirements
• Escalating sub-project issues to the project management
• Creating and managing Change Requests (CR)
• Quality assessment of completed task packages from a project management perspective (time, scope, and budget)
• Implementation management of the overarching guidelines and requirements in the sub-project, supported by cross-functional roles on the functional and technical side.
• Identifying, managing, documenting, and communicating opportunities, risks, and dependencies within and across sub-projects
• Supporting project management in creating the overall project plan and overall status reports
• Preparing and managing commissioning including the required documents and protection needs assessment

Scrum Master in an agile IT environment supporting a software development team in the full-stack area (7 people)

• Close collaboration with stakeholders & various teams to understand requirements, set priorities, ensure rollout, and increase user-friendliness
• Implementation of the selected Scrum method, including the required events, meetings, artifacts (product backlog, sprint backlog, burndown charts), metrics, as well as conducting required training in an agile IT environment
• Preparation of Scrum events such as Daily, retrospectives, Review, Sprint planning, estimation, and refinement (agile way of working)
• Moderation of retrospectives and elimination of obstacles to move the team and product forward
• Preparation of action items and retros via whiteboard and Figma
• Application and improvement of agile methods such as Kanban, Scrum, SAFe, or Scrum of Scrums
• Tracking the "Definition of Done" and "Definition of Ready" for all work results of the development team
• Advising on information flow and communication improvements between Product Owner and project team
• Experience with automation, validation such as mandatory field checks, notification functions, creation of filters, boards, and reports via JQL, and setting up cycle time
• Use of Jira & Confluence
• Setting up a progress measurement for project management to transparently map planned vs. actual team capacities and actual efforts for user stories
• Measuring team progress: creating team KPIs: "velocity", "burn-down chart", "throughput", "costs", "quality", "scope"
• Evaluation of agile metrics, process management, and process modeling methods (BPMN, EPC, UML)
• Communication and moderation know-how
• Methodological competence proven in conflict discussions

• Clarification of project objectives, scope and the target business vision for building the AI-based knowledge database.
• Derivation of the initial architecture and implementation strategy for the Zasterbot chatbot, including separation of the MVP and further development stages.
• Development of a target business vision for building a structured knowledge database and integrating a future chatbot.
• Derivation and prioritization of use cases for information retrieval and provision by the chatbot.
• Modeling of data structures and flows for the effective organization of the knowledge database on the Base44 platform.
• Design and implementation of data models for storing and linking relevant information.
• Development of processes for extracting, analyzing and preparing raw data for the knowledge database.
• Ensuring data consistency and quality as the basis for the future chatbot.
• Planning the integration of Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) for precise and context-specific answers.
• Implementation of functions for analyzing and displaying data from the knowledge database.
• Use of the Base44 platform with JSON Schema-based entities and a flexible permission concept.
• Implementation of Deno functions for backend logic, event processing and connecting external APIs.
• Integration of OpenAI services for initial data analysis.

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

• Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
• Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
• Development of team roles, working methods and internal collaboration
• Establishment of digital marketing structures, CRM and marketing operations initiatives
• Introduction of AI-driven workflows for content and knowledge management
• Sharpening of positioning in the business units OEM and Aesthetics
• Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
• Team stabilization despite extensive personnel changes
• More efficient marketing processes and reduced operational complexity
• Foundation laid for further digitization and growth initiatives

July 2024 - June 2025

• Accessibility expert in the field of UI/UX design, WCAG testing, and consulting for the Accessibility Strengthening Act
• Creation of an internal accessibility guide

Oskar Oldorf (project lead): "I had the pleasure of working with Patricia for over a year on a project focused on ensuring digital accessibility for the online presence of a company in the financial services sector. During that time, I got to know her as a dedicated, detail-oriented, and highly skilled colleague.

Patricia was responsible for independently conducting gap analyses and worked directly and efficiently with key stakeholders. Her role centered on assessing compliance with the BFSG and providing strategic guidance to editorial teams on creating accessible content.

What I particularly appreciated about Patricia was her ability to think beyond the status quo and bring fresh perspectives to the table. She combines strong subject matter expertise with a keen eye for detail and a structured, thorough approach. Her input often sparked valuable discussions and helped us move our work forward in meaningful ways.

I can wholeheartedly recommend Patricia—especially for roles where precision, strategic thinking, and a high standard of quality are essential."

First network for professionals working on circular business models

Founded a global network for professionals working on circular business models to connect, collaborate, innovate, and scale impact.

• Partnered with the City of Munich and Circular Munich on a 3-year strategy to improve data collection and textile reuse in Munich.
• Advised 5 SMEs on how to pilot, scale and optimize circular business models for profitability and sustainability.
• Produced market research on the circular business landscape to highlight opportunities, trends and risks.

• UX and product strategy
• digital transformation
• digital brand strategy
• customer experience platforms
• stakeholder workshops
• design leadership

Responsibility for strategy, team leadership, and performance of the content area with a focus on organic conversions and internationalization. ● Responsibility for multilingual website rollouts as part of internationalization. ● Responsibility for multilingual website rollouts as part of internationalization. ● Building and managing influencer and media partnerships.

• Interim COO / CPO at a healthcare startup with digital therapy products for urology patients
• Interim Head of TA DACH at a fintech scale-up with treasury management software
• Developed new career models at a large insurance company
• Product & UX/UI design, website development for a real estate startup

• Self-employed and freelance projects and IT services
• Concept development and UX design / web design / graphic design
• Creative, innovative, responsive and accessible design for websites and landing pages
• Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
• Maintenance and support of WordPress websites
• WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
• Multilingual websites - WordPress - WPML plugin
• Performance optimization
• SEO analysis, technical SEO and SEO on-page optimization
• SEO audits, SEO analysis and evaluation, SEO keyword finding
• Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools

• Strategic consultancy international B2B event management
• Development and controlling of a global trade show yearly plan (20+ countries)
• Development and global implementation of guidelines for trade shows and events
• Development of a consistent B2B trade show design as well as an event information hub
• Internal and external communication, content creation and social media marketing

Consulting and support in the areas of sales/business/technology/development/marketing:

• Sales, Key Account Management
• Business Development, business/corporate development
• Partner management
• Program/project management
• Product management & marketing
• Technical marketing, content marketing
• New business, innovation and technologies

Until July 2021 active as advisor and consultant for Mixed Mode in the areas of Key Account Management, Project Management and Business Development.

From Q3/2021 successful delivery of various customer projects in the area of Business Development, corporate development, consulting, coaching, technical content management, sales and marketing:

• EMS service provider and PCB test house, inspection systems: revision of company portfolio and presentation. Integration of specialized distribution for optical inspection systems from Japan: content management, marketing, communication, web, sales automation, lead generation
• Full service marketing agency – technology marketing for industry: expansion of the existing B2B and B2C marketing portfolio with industrial and technology topics: content management, presentation and focus on "technical marketing", web, target market and customer analysis, lead automation, consulting
• Software product manufacturer & software development in the field of security for Embedded & IoT: company alignment and portfolio definition for an IoT and Embedded Security company with a SaaS solution for IoT device management: building a partner network to offer complete Embedded/IoT security solutions, technical content, company alignment and portfolio definition, strategy & planning, target market and customer analysis, product marketing/USPs for the security device management tool "IoT-Suite", standards and regulations for cyber resilience (e.g. CRA, NIS2, RED), web content, SEO, management of marketing and sales agencies, CRM, sales, presentations, trade fairs, congresses, building company webinars & events
• Software engineering service provider/system house for IoT, Embedded, web, mobile and desktop applications: business development, content creation, customer acquisition and sales
• Manufacturer of memory products with security features as an add-on: memory products in standard form factors (SD, CF, SSD...) are extended with security modules such as HSM, TPM or secure elements and thus offer users secure data storage, transfer and access. Also interesting as an upgrade or retrofit solution to meet the coming new regulations and requirements regarding cybersecurity such as CRA, RED and NIS2. Business & New Business Development for the area "Embedded IoT Solutions & Security", sales & marketing. Expansion of the pure semiconductor business to include security solutions and services. Interface between management, marketing, sales and product management. Building business partners, technology partners, system integrators and resellers from the Embedded, IoT, OT and IT environment. Creating reference designs/demos/lighthouse cases and proof of concepts for cross- and reference selling. Co-marketing with security partners. Technical content creation for web, sales and marketing, webinars, social media etc. Networking, participation in trade fairs, congresses and events. Lead generation, qualification, follow-up and conversion to customer. Product definition, USPs, features. Analysis of competitors, market positioning, target markets - strategy, concept and measures - go to market.
• Marketing agency group with sales and management consulting: consulting for companies on restructuring, market analysis and market entry, go-to-market concepts, customer acquisition and expansion, new customer generation, lead generation and management, concepts and execution of campaigns (web, mail, social media, phone outreach in person or with AI voice assistant, webinars...). Processing and managing customer product data for PIM product information and DAM data asset management systems. Focus on customers in the industrial and technology environment with products and services that need explanation.

• Airbus: Forum - feature writing on technology for internal employee magazines
• Bosch: Security and Safety Systems - feature writing and copy writing for industry magazines and social media
• Dassault Systemes: 3DExcite - screenwriting for corporate vision videos on digital transformation
• Deutsche Telekom: Brand & Design - copywriting and translating guidelines and books on design thinking
• GoTo: LogMeIn Rescue & GoTo Admin - UX writing and AI prompt engineering for IT support software
• MTU Aero Engines: Aeroreport - judging and ranking the editorial quality of B2B and B2C translations
• Siemens: Financial Services - copywriting and editing for internal finance sites and newsletters
• Zeiss: Beyond Design System - UX writing for voice & tone guidelines to help improve conversational AI