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WooCommerce Experts in Munich

in minutes from over 15,000 CVs with vetted specialists and the power of AI.

Hire experts who build and maintain WooCommerce stores, customize WordPress checkout flows, connect payment and shipping plugins, and fix performance or update issues. Get fast, precise matching with vetted, available freelancers.

Meet FRATCH Experts in Munich, who have recently used WooCommerce

Verified expert

Barbara Tobiesen

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Interim Head of E-Commerce & Marketing (Freelance)

München
Barbara Tobiesen

Last position:

Interim Head of E-Commerce & Marketing (Freelance) at Early-stage organic skincare startup

  • Led marketing and e-commerce for an early-stage start-up in organic skincare

  • E-commerce: Web shop relaunch (including tech selection, customer journey mapping, SEO content & UX strategy; new hosting); Amazon launch; automated billing and fulfillment process

  • Brand strategy: Sharpened the value proposition based on customer needs; managed brand relaunch (packaging, marketing, website)

  • Marketing strategy: Created business and marketing plan; prioritised marketing channels for customer acquisition (SEO, Meta, PR) and retention (+25% email subscribers); set up performance reporting

  • Pricing: Conducted benchmarking study and margin analysis leading to change from cost to value-based pricing, introduction of a portfolio price strategy and bundling

Verified expert

Philipp Gasteiger

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Project Manager & Agile Coach

München
Philipp Gasteiger

Last position:

Founder at Online Start-Up

  • Founded the first online start-up with projects around regional online portals, e-commerce and price comparison while still studying.

  • Grew the start-up into successful companies.

Verified expert

Antonio Enea Marraffa

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Senior PO/PM/Agile Master for AI/NLP/ML Products

Munich
Antonio Enea Marraffa

Last position:

Senior PO/PM/Agile Master for AI/NLP/ML Products at Freelancer

  • PO/PM for digital products such as Search, Recommendations and AI (IR/ML) related projects, Knowledge and Document Management Systems, search with LLMs, RAG and Knowledge Graph
  • Agile evangelist helping people, teams and organizations work in agile ways
Verified expert

Corbinian Schedlbauer

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Interim Head of E-Commerce | Expert in E-Commerce Growth Strategies | Digital Marketing

München
Corbinian Schedlbauer

Last position:

Interim Head of E-Commerce | Expert in E-Commerce Growth Strategies | Digital Marketing at Freelancer

  • Juwelier Goldkleid: Built and launched a dropshipping store with automated product and inventory updates for approximately 14 000 SKUs.
  • Pranosh Food GmbH: Strategic consulting and relaunch of online shop [link]
  • Malu Nutrition GmbH: Strategic consulting and further development of online shop [link] to drive growth.
  • FUNQ’ Liquids S.L.: Interim Head of E-Commerce; achieved 100 % MoM revenue growth for four consecutive months during a five-month project.
  • Plan.Net & Porsche AG: Business consultant for data-driven marketing services; built a data-driven always-on ecosystem in display advertising; awarded the GWA MarTech Award 2023.
  • Ecomex GmbH: Teacher/instructor for webshops and e-commerce.
  • Honest Catch GmbH: Strategic consulting, webshop relaunch, ERP-system implementation, process optimization, category and price analysis, performance marketing agency controlling, and rebranding support; nominated for the K5 Shop Award in Food & Delivery, Start Up, and Sustainability.
  • Snaccidents GmbH: Strategic consulting, webshop relaunch and ongoing development; achieved 600 % YoY revenue growth; nominated for the K5 Shop Award in Food & Delivery.
  • Planet Plant-Based GmbH: Strategic consulting, webshop relaunch and ongoing development; achieved 59 % YoY revenue growth.
  • Blackeight GmbH: Strategic consulting for newsletter marketing and KPI tracking.
  • Pumpkin Organics GmbH: Development and implementation of e-commerce strategy, building and development of digital sales and marketing channels; achieved 47 % YoY revenue growth.
  • Pangu GmbH: Strategic consulting for performance marketing, newsletter marketing and KPI tracking.
Verified expert

André Beier

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Chief Marketing Officer

München
André Beier

Last position:

Chief Marketing Officer at Edition Michael Fischer GmbH

  • Leading and strategically developing the 3-person marketing team
  • Implementing AI-powered performance marketing strategies for profitable book sales
Verified expert

Lisa Berger

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Web Developer

Unterföhring
Lisa Berger

Last position:

Web Developer at Software & Consulting Company

  • WordPress installation and administration for various clients
  • WooCommerce installation and administration for various clients
  • Design & Development of various Website
  • Social Media management for various clients

Discover over 15,000 top freelancers

Statistics of experts using WooCommerce

Aggregated from the professional profiles of matched freelancers.

Experience

18 years

Position duration

2.5 years (Germany: 3 years)

Positions per freelancer

9 (Germany: 11)

Top business areas

Information Technology, Product Development, Project Management

Top industries

Professional Services, Retail, Information Technology

Certification focus areas

Information Technology, Operations, Product Development

Bachelor's degree or higher

83% (Germany: 76%)

Master's degree or higher

67% (Germany: 39%)

Certifications per freelancer

4 (Germany: 2)

Most common languages

English, German, French

Speak two or more languages

100% (Germany: 98%)

Based on our profile pool as of 30 Aug 2026.

Daily rate distribution

0 1 2 3 4
<€640 €640-​800 €800-​960 €960-​1120 €1120+

The chart shows how the daily rates of freelancers in this technology in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.

Average rates of experts in Munich using WooCommerce

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Rate comparison chart
Daily rate avg. 849 €
Germany avg. 728 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 860 €
Germany median 720 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

About the technology

Store builds

WooCommerce turns WordPress sites into online shops. Strong specialists use it to launch new stores, rebuild legacy shops, and shape product pages, cart flows, checkout steps, and customer account areas. They also work on plugin selection, theme alignment, and the details that keep a store usable on desktop and mobile.

Core skills

A good WooCommerce expert understands WordPress, PHP, MySQL, and the plugin ecosystem around shipping, taxes, payments, subscriptions, and multilingual content. They know where to use native settings and where custom code is safer.

  • Store setup and theme integration
  • Checkout and cart customization
  • Payment, shipping, and tax plugins
  • Product imports and catalog structure
  • Performance and update handling

When to bring one in

Companies usually need freelance WooCommerce help when a shop becomes too slow, checkout stops converting, plugins conflict, or a migration is due. It is also common before a product launch, after a redesign, or when teams need help with recurring maintenance. In Munich, this often suits businesses that want close collaboration in German or a mix of on-site and remote work.

What strong experts deliver

The best professionals do more than install plugins. They check the full purchase flow, keep extensions stable, and make sure the store fits the business model, whether that means simple products, bookings, subscriptions, or B2B ordering. They document changes clearly so future work stays manageable.

Ecosystem fit

WooCommerce lives inside the wider WordPress world, so good specialists think about themes, custom post types, content editing, SEO basics, and hosting. They also understand how WooCommerce compares with Shopify, Magento, and custom builds, which helps when a company is choosing the right setup for growth.

Signs of quality

  • Clean use of core WooCommerce features
  • Careful handling of extensions and updates
  • Solid checkout, product, and order flows
  • Clear communication with business and content teams
  • Practical advice when a plugin is the wrong fit
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Frequently asked questions

Need clarity? These are the questions we hear most often about WooCommerce.

WooCommerce is used to turn a WordPress site into a shop that can sell physical products, digital downloads, subscriptions, and services. Companies use it when they want control over content, product pages, and checkout without moving away from WordPress.

WooCommerce is a strong fit when a company already uses WordPress and wants more control over content and custom store logic. Shopify is more managed, while Magento is often chosen for larger, more complex commerce setups. A good specialist helps decide whether WooCommerce is the right match before work starts.

A strong WooCommerce freelancer usually knows WordPress, PHP, CSS, MySQL, and how common plugins behave together. Experience with payments, shipping rules, SEO basics, and performance tuning is also useful because shop issues often cross those boundaries.

A WooCommerce project can be simple or highly custom, so the needed level depends on the store’s complexity. Basic setup and theme adjustments may need lighter support, while custom checkout logic, multilingual stores, or migration work usually call for deeper WordPress and PHP knowledge.

Yes, WooCommerce work is often handled remotely because most tasks can be done in a staging environment. For Munich companies, this can work well with short calls, shared tickets, and occasional on-site meetings when business teams want direct workshop sessions.

Ask for examples of real WooCommerce stores, not just generic WordPress sites. Check how the person handles plugin conflicts, checkout changes, updates, backups, and rollback plans. Clear answers on these topics usually tell you more than a long tool list.

WooCommerce can handle those cases when the store is set up with the right extensions and custom logic. Subscriptions, bookings, and B2B ordering are common reasons companies bring in a specialist, because the details around pricing, access, and checkout need careful setup.

A WooCommerce specialist often delivers store setup, theme adjustments, plugin configuration, checkout fixes, migration support, and maintenance for updates. In many projects, they also document the setup so the business team can manage products and content without breaking the shop.

The average hourly rate of freelancers in Munich, Germany who have used WooCommerce in their recent projects is 106 €, which corresponds to a daily rate of about 849 € based on an 8-hour working day.

Of the freelancers in Munich, Germany who have used WooCommerce in their recent projects, 83% hold at least a Bachelor's degree and 67% hold at least a Master's degree.

On average, freelancers in Munich, Germany who have used WooCommerce in their recent projects have 18 years of professional experience, with a single engagement typically lasting around 2.5 years.

The most common languages among freelancers in Munich, Germany who have used WooCommerce in their recent projects are English (100%), German (88%), and French (38%).

The most common industries among freelancers in Munich, Germany who have used WooCommerce in their recent projects are Professional Services (75%), Retail (75%), and Information Technology (63%).

The most common business areas among freelancers in Munich, Germany who have used WooCommerce in their recent projects are Information Technology (88%), Product Development (75%), and Project Management (75%).

Main locations of FRATCH Experts, who have recently used WooCommerce

Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.

Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg

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Philipp Thomaschewski

FRATCH CEO

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