Skip to main content
🇩🇪GDPR-compliant

Find the best E-Commerce Managers in Munich from over 15,000 CVs with the power of AI

Get support for Shopify or Shopware stores, marketplace operations, CRO, product data, and campaign coordination. FRATCH matches you with vetted, available freelancers fast and precisely.

About the role

Store operations

An E-Commerce Manager keeps the online store running. The work covers product listings, category structure, pricing updates, promotions, and day-to-day coordination with content, design, logistics, and customer service. In many companies, the role also includes marketplace work on Amazon, Zalando, or other channels.

  • Manage product content and merchandising
  • Coordinate campaigns, discounts, and launches
  • Keep stock, orders, and store updates aligned
  • Work with agencies, developers, and internal teams

What they deliver

A strong E-Commerce Manager delivers a store that is clear, current, and easy to buy from. Typical outputs include campaign setups, landing pages, product feed improvements, conversion recommendations, and reporting on sales, traffic, and customer behavior. The best freelancers do not just update screens; they improve how the shop performs.

  • Clean product and category structures
  • Actionable reporting and KPI reviews
  • CRO ideas based on user behavior
  • Reliable coordination across channels

Skills and tools

This role needs a mix of commercial thinking and operational discipline. Common tools include Shopify, Shopware, Magento, WooCommerce, Google Analytics, Google Tag Manager, and feed management tools. Many projects also need experience with CRM, email automation, SEO basics, and marketplace interfaces.

A good eCommerce Manager understands how content, data, UX, and logistics affect revenue. They can brief developers, challenge agencies, and keep priorities realistic.

When companies hire freelance

Companies bring in a freelance E-Commerce Manager when the team needs help during a launch, a replatforming, a seasonal peak, or a gap in the team. Munich companies often look for support in retail, consumer goods, fashion, electronics, and B2B commerce, where online operations must stay close to sales and logistics.

Freelance support also makes sense when the company wants an outside view on structure, conversion, or marketplace setup without hiring permanently.

What strong profiles look like

A good E-Commerce Manager is structured, calm, and hands-on. They spot broken processes quickly and turn them into clear next steps. They know how to work with developers without getting lost in technical detail and how to speak with marketing and sales in plain language.

  • Strong ownership of online sales tasks
  • Clear communication with many stakeholders
  • Practical focus on performance and usability
  • Experience across store, marketplace, and campaign work

Common adjacent titles

Searchers often use titles like eCommerce Manager, Online Shop Manager, or Head of E-Commerce for similar work. The exact scope can vary, but the core is the same: keep the digital sales channel organized, measurable, and commercially effective. For larger setups, the role may overlap with marketplace manager or digital commerce manager work, especially in companies with several sales channels.

Meet FRATCH E-Commerce Managers

Barbara Tobiesen

Interim Head of E-Commerce & Marketing (Freelance)

München

Last position:

Interim Head of E-Commerce & Marketing (Freelance) at Early-stage organic skincare startup

  • Led marketing and e-commerce for an early-stage start-up in organic skincare

  • E-commerce: Web shop relaunch (including tech selection, customer journey mapping, SEO content & UX strategy; new hosting); Amazon launch; automated billing and fulfillment process

  • Brand strategy: Sharpened the value proposition based on customer needs; managed brand relaunch (packaging, marketing, website)

  • Marketing strategy: Created business and marketing plan; prioritised marketing channels for customer acquisition (SEO, Meta, PR) and retention (+25% email subscribers); set up performance reporting

  • Pricing: Conducted benchmarking study and margin analysis leading to change from cost to value-based pricing, introduction of a portfolio price strategy and bundling

Barbara Tobiesen

Ambra Calà

Head of Research Group | Software-driven Ecosystems and Marketplaces

Munich

Last position:

Head of Research Group | Software-driven Ecosystems and Marketplaces at Siemens Foundational Technologies

  • Leading an international technology consulting team of 10 software architects, modelers and researchers, developing and aligning team skills with Siemens goals related to software ecosystems and marketplaces
  • Defined team strategy roadmap, consulting offerings and team development from scratch
  • Responsible for €2M+ budget in BU consulting, pre-development and applied research projects
  • Led the global Company Core Technologies program “Ecosystems and Marketplace Technologies” aiming at cross-company synergies in research and pre-development around software ecosystems evolution methods and practices
  • Developed methods and tools to support holistic digital ecosystem transformation in industry
  • Drove collaboration with academia with focus on emergent technologies for systems engineering and platform-based ecosystems design
  • Facilitated innovation and patent workshops with cross-functional teams resulting in approximately 25 invention disclosures per year
Ambra Calà

Christoph Neumann

Interim CTO eCommerce

Munich

Last position:

Technical Advisor at Leximate

  • Set up AI-first Legal-Tech platform using latest LLM models and agentic development workflows.
  • Launched MVP in under 5 days from idea to code.
  • Setup AI-first development workflows "from call to shipped feature".
Christoph Neumann

Kai Wulff

Director E-Business

München

Last position:

Director E-Business at Augsburger Aktienbank

  • Building and expanding the strategic positioning of the business unit
  • Building and expanding the B2C area in E-Business
  • Brand Building
  • Social Media Strategies
  • Product Development
  • Development and launch of new marketing strategies
Kai Wulff

Pasun Zarif

Marketing Manager E-Commerce EU-W

München

Last position:

Marketing Manager E-Commerce EU-W at LEDVANCE GmbH

  • Management and optimization of all marketplaces in the advertising area, focusing on Amazon, eBay & Otto and other smaller marketplaces
  • Budget and revenue responsibility for the advertising area
  • Achieved an ad revenue of approx. €13M with approx. €2.5M ad spend in 2.5 years
  • Integration and implementation of ad technologies for optimal execution of all relevant ad measures
  • Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better use of intraday and audience data
  • Expertise in Search Engine Advertising
Pasun Zarif

Carolin Poloczek

Project Manager (Marketing & Tech) | End-to-End Project Delivery for Digital Growth & E-Commerce | Systemic Business Coach

München

Last position:

Systemic Business Coach

  • Recognized by the German Federal Coaching Association (Deutscher Bundesverband Coaching e.V.)
Carolin Poloczek

Corbinian Schedlbauer

Interim Head of E-Commerce | Expert in E-Commerce Growth Strategies | Digital Marketing

München

Last position:

Interim Head of E-Commerce | Expert in E-Commerce Growth Strategies | Digital Marketing at Freelancer

  • Juwelier Goldkleid: Built and launched a dropshipping store with automated product and inventory updates for approximately 14 000 SKUs.
  • Pranosh Food GmbH: Strategic consulting and relaunch of online shop [link]
  • Malu Nutrition GmbH: Strategic consulting and further development of online shop [link] to drive growth.
  • FUNQ’ Liquids S.L.: Interim Head of E-Commerce; achieved 100 % MoM revenue growth for four consecutive months during a five-month project.
  • Plan.Net & Porsche AG: Business consultant for data-driven marketing services; built a data-driven always-on ecosystem in display advertising; awarded the GWA MarTech Award 2023.
  • Ecomex GmbH: Teacher/instructor for webshops and e-commerce.
  • Honest Catch GmbH: Strategic consulting, webshop relaunch, ERP-system implementation, process optimization, category and price analysis, performance marketing agency controlling, and rebranding support; nominated for the K5 Shop Award in Food & Delivery, Start Up, and Sustainability.
  • Snaccidents GmbH: Strategic consulting, webshop relaunch and ongoing development; achieved 600 % YoY revenue growth; nominated for the K5 Shop Award in Food & Delivery.
  • Planet Plant-Based GmbH: Strategic consulting, webshop relaunch and ongoing development; achieved 59 % YoY revenue growth.
  • Blackeight GmbH: Strategic consulting for newsletter marketing and KPI tracking.
  • Pumpkin Organics GmbH: Development and implementation of e-commerce strategy, building and development of digital sales and marketing channels; achieved 47 % YoY revenue growth.
  • Pangu GmbH: Strategic consulting for performance marketing, newsletter marketing and KPI tracking.
Corbinian Schedlbauer

Discover over 15,000 top freelancers

E-Commerce Managers statistics

Aggregated from the professional profiles of matched freelancers.

Experience

23 years

Position duration

3.5 years

Positions per freelancer

9

Top business areas

Marketing, Product Development, Business Intelligence

Top industries

Professional Services, Advertising, Manufacturing

Certification focus areas

Human Resources, Logistics, Operations

Bachelor's degree or higher

86%

Master's degree or higher

57%

Doctorate

14%

Certifications per freelancer

2

Most common languages

German, English, French

Speak two or more languages

100%

Daily Rate Distribution

0 1 2 3 4
<€800 €800-1200 €1200-1600 €1600+

The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for E-Commerce Managers & Seniority distribution

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Rate comparison chart
Daily rate avg. 867 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

FRATCH GPT

FRATCH GPT delivers freelancer proposals with clear reasoning and transparent pricing in minutes, helping your hiring department quickly and compliantly find the best talent.

Try FRATCH GPT

Frequently Asked Questions

Questions in mind? Get key insights about FRATCH

A E-Commerce Manager usually takes responsibility for the day-to-day running of an online store or marketplace channel. That can include product setup, campaign coordination, category management, reporting, and alignment with internal teams or agencies. The exact scope depends on whether the company needs operational support, commercial steering, or both.

Strong E-Commerce Managers combine commercial thinking with solid execution. They should understand store systems, product data, analytics, basic SEO, and how conversion is affected by content and user experience. Good communication matters just as much, because the role sits between marketing, sales, design, and development.

In many companies, yes, the titles are used almost interchangeably. An eCommerce Manager may sound a bit broader, because it can include marketplaces, pricing, reporting, and cross-channel coordination. An Online Shop Manager often focuses more directly on the web shop itself.

A freelance eCommerce Manager makes sense when the need is temporary, urgent, or highly specific. Common cases are a shop launch, a platform migration, campaign peaks, or covering a vacancy while the company searches for a permanent fit. It is also useful when you want senior input without changing the team structure right away.

Many tasks can be handled remotely, especially reporting, store updates, and coordination calls. On-site time in Munich can help when the work depends on fast decisions, workshops, or close alignment with retail, logistics, or leadership teams. The best setup is often a mix of both.

That depends on the stack, but Shopify, Shopware, Magento, WooCommerce, Google Analytics, and Google Tag Manager are common. For larger operations, feed tools, CRM systems, and marketplace dashboards may also matter. A strong freelancer should adapt to your setup quickly instead of forcing a preferred workflow.

Look for clear thinking, structured work, and measurable improvements in store operations. A good online shop manager explains what they changed, why it matters, and how it affects revenue, efficiency, or user experience. Strong candidates also ask the right questions early, especially about targets, systems, and process ownership.

A good eCommerce Manager will want to know the platform, the main sales channels, current pain points, and who owns decisions internally. They should also ask about reporting access, product data quality, campaign calendars, and which teams they need to work with. That helps avoid delays and keeps the first tasks focused.

The average hourly rate for E-Commerce Managers in Munich is 108 €, which corresponds to a daily rate of about 867 € based on an 8-hour working day.

Of the freelancers working as E-Commerce Managers in Munich, 86% hold at least a Bachelor's degree, 57% hold at least a Master's degree, and 14% hold a doctorate.

On average, freelancers working as E-Commerce Managers in Munich have 23 years of professional experience, with a single engagement typically lasting around 3.5 years.

The most common languages among freelancers working as E-Commerce Managers in Munich are German (100%), English (100%), and French (43%).

The most common industries among freelancers working as E-Commerce Managers in Munich are Professional Services (71%), Advertising (57%), and Manufacturing (57%).

The most common business areas among freelancers working as E-Commerce Managers in Munich are Marketing (86%), Product Development (86%), and Business Intelligence (71%).

FRATCH E-Commerce Managers main locations

Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.

Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg

Request a Free Demo

Get in touch with the FRATCH team and we will get back to you within 4 hours.

Contact form

Would you rather directly get in touch?
We always have the time for a call or email!

FRATCH CEO Avatar

Philipp Thomaschewski

FRATCH CEO

LinkedInFRATCH