Product Information Management Expert in Munich

GenAI – Chat & Voicebot

Setup of a GenAI solution with a knowledge base as well as chat and voicebots.

• Definition of use cases and chat/voicebot functionalities
• Project setup for cloud, knowledge base, LLMs and RAG
• AI guardrails, IAM concept
• Governance, Risk & Compliance (GRC)

Result:

Setup of an enterprise GenAI solution with knowledge base, chat/voicebots, IAM and governance.

Consulting and support in the areas of sales/business/technology/development/marketing:

• Sales, Key Account Management
• Business Development, business/corporate development
• Partner management
• Program/project management
• Product management & marketing
• Technical marketing, content marketing
• New business, innovation and technologies

Until July 2021 active as advisor and consultant for Mixed Mode in the areas of Key Account Management, Project Management and Business Development.

From Q3/2021 successful delivery of various customer projects in the area of Business Development, corporate development, consulting, coaching, technical content management, sales and marketing:

• EMS service provider and PCB test house, inspection systems: revision of company portfolio and presentation. Integration of specialized distribution for optical inspection systems from Japan: content management, marketing, communication, web, sales automation, lead generation
• Full service marketing agency – technology marketing for industry: expansion of the existing B2B and B2C marketing portfolio with industrial and technology topics: content management, presentation and focus on "technical marketing", web, target market and customer analysis, lead automation, consulting
• Software product manufacturer & software development in the field of security for Embedded & IoT: company alignment and portfolio definition for an IoT and Embedded Security company with a SaaS solution for IoT device management: building a partner network to offer complete Embedded/IoT security solutions, technical content, company alignment and portfolio definition, strategy & planning, target market and customer analysis, product marketing/USPs for the security device management tool "IoT-Suite", standards and regulations for cyber resilience (e.g. CRA, NIS2, RED), web content, SEO, management of marketing and sales agencies, CRM, sales, presentations, trade fairs, congresses, building company webinars & events
• Software engineering service provider/system house for IoT, Embedded, web, mobile and desktop applications: business development, content creation, customer acquisition and sales
• Manufacturer of memory products with security features as an add-on: memory products in standard form factors (SD, CF, SSD...) are extended with security modules such as HSM, TPM or secure elements and thus offer users secure data storage, transfer and access. Also interesting as an upgrade or retrofit solution to meet the coming new regulations and requirements regarding cybersecurity such as CRA, RED and NIS2. Business & New Business Development for the area "Embedded IoT Solutions & Security", sales & marketing. Expansion of the pure semiconductor business to include security solutions and services. Interface between management, marketing, sales and product management. Building business partners, technology partners, system integrators and resellers from the Embedded, IoT, OT and IT environment. Creating reference designs/demos/lighthouse cases and proof of concepts for cross- and reference selling. Co-marketing with security partners. Technical content creation for web, sales and marketing, webinars, social media etc. Networking, participation in trade fairs, congresses and events. Lead generation, qualification, follow-up and conversion to customer. Product definition, USPs, features. Analysis of competitors, market positioning, target markets - strategy, concept and measures - go to market.
• Marketing agency group with sales and management consulting: consulting for companies on restructuring, market analysis and market entry, go-to-market concepts, customer acquisition and expansion, new customer generation, lead generation and management, concepts and execution of campaigns (web, mail, social media, phone outreach in person or with AI voice assistant, webinars...). Processing and managing customer product data for PIM product information and DAM data asset management systems. Focus on customers in the industrial and technology environment with products and services that need explanation.

• Implementation of a GitLab CI/CD pipeline based on SAP Commerce Cloud 2211
• Development of a new B2C shop with Vue, Node and TypeScript to ensure scalability, extensibility and performance optimization
• Integration of Microsoft Azure Event Grid with SAP Hybris
• Implementation of BDD with Cucumber using Gherkin syntax to promote collaboration between development and business teams
• Support and customization of a Spartacus shop
• Technologies/Languages: Java, REST, OData, Behavior Driven Development (BDD), Cucumber, Node, Vue, TypeScript, Spartacus, GitLab CI/CD, Gradle, Maven, Ant, SonarQube

• Leading 8 content teams and coordinating the tech teams
• Ensuring quality requirements of the apps for BMW & MINI worldwide (customer rating 4.5/5)
• 25% more effective content delivery
• Improved internal workflows
• UX product improvements for 10% more reach and 5% more app users in 3 months

• Discovery, scoping, strategy, assembling my team, implementation, regulatory approval and launch of a medical companion app within 5 months
• Led a team switching from project methodology to agile/lean methodology, set up team strategy and target KPIs, and developed features to customize physical products to individual use cases and needs
• Assessed and sharpened the concept of a patient portal for hospitals, set up resource and timeline plan, and recommended team setup, strategy and implementation
• Developed and implemented a 3rd party authentication feature in partner destinations, improved enrollment flow UX, and supported teams transitioning from project to product thinking
• Convinced major players in the transport and medical industry to enter long-term digital pilot partnerships to create value together

• Create a product and service portfolio delivering a 360 degree approach to digital corporate sustainability covering KPI management, CSRD reporting and sustainable strategy
• Create vision and business case
• Onboard and align business partners, negotiate contracts
• Set up partner network as self-organized agile team
• Co-develop product and service portfolio
• Coordinate sales and marketing, go-to-market strategy and roadmap

• Implement Hybris Commerce projects for customer.
• Provide technical implementation of Developer and Integrator portal using Hybris solution.
• Integration with Billing and Payment systems.
• Technical ownership of the solution.
• Introduce best practices in Hybris solution and Java technologies.
• Provide release support on AWS environments.
• Technical focal point for sales and engineering teams.
• Supporting engineering team to scope the requirements and in architecting & designing the solutions.
• Proliferate best practices from one project to others, Knowledge management.

• Functional responsibility for the central pricing application Periscope by McKinsey in an international, cross-country retail environment.
• Management of change and run phases for the pricing application and the connected data and system processes
• Gathering, analysis and prioritization of functional pricing requirements and change requests from local and global business units
• Translating existing calculation logic and new requirements into functional concepts and acceptance criteria
• Automated validation of price calculations, pricing rules and master data across very large data volumes using custom Python scripts: logic, mapping and data errors are identified before prices go live
• Product expert and central contact for functional and system-related questions
• Rollouts across countries and sales channels, including testing, documentation and knowledge transfer
• Collaboration with external service providers and the software vendor

• Led €2M enterprise delivery across European and LATAM markets, with on-time, on-budget execution.
• Established PMO governance covering risk, change control and executive reporting.
• Owned vendor selection, contract negotiation and SLA governance for scalable long-term solutions.
• Drove IT-Business alignment with roadmap plans focused on cost optimization and customer value.
• Delivered MAUT, PIM Upgrade, Data Syndication and Healthcare application initiatives across Waterfall, Hybrid and Agile projects.

• Cross-project test coordination and management for minor and major releases in a complex, integrated test environment
• Coordination of test batch executions
• Conducting project and release status meetings, collecting and communicating project status, and approving releases

• Implementation and enhancement of eCommerce system (Shopware)
• Development of various Shopware 5 plugins
• Design and development of interfaces (ERP, PIM)
• Agile (Scrum)

• Application support for the e-commerce presence of the Netto Online Supermarket chain [link]
• Webshop runs with PIM, ERP and Diva software - Microsoft Dynamics Business Central
• ITIL incident, change and problem management
• Diva components include ERP, CRM, OMS, WMS and POS
• Receiving, handling and, if needed, forwarding user requests
• Error analysis and support with problem solving
• Monitoring/orchestration of the individual systems
• Day-to-day collaboration with external service providers and development team
• User management and second-level support activities
• System logging/maintenance of external interfaces
• Application administration with Jira and Confluence in QA and production environments
• Technology: Windows Server 2008, Linux servers, MS SQL Server