Thomas Martin
Interim - Head of Product
Experience
Interim - Head of Product
THE MARCOM ENGINE
- Leading 8 content teams and coordinating the tech teams
- Ensuring quality requirements of the apps for BMW & MINI worldwide (customer rating 4.5/5)
- 25% more effective content delivery
- Improved internal workflows
- UX product improvements for 10% more reach and 5% more app users in 3 months
Product Manager / Product Owner
Pro7/SAT1 - Seven.One Media
- Responsible for further development of the station apps (web & native app) in streaming and publishing
- 12% more returning users through new hypotheses and their validation/implementation
- Clearing the bug backlog and introducing a "Zero-Bug Policy"
- Using new technologies and eliminating technical debt
Chief Product Owner
TecAlliance GmbH
- As Chief Product Owner responsible for cross-functional delivery of a B2B solution for a PIM application
- Improved data delivery time by 75% through new technology
- Reduced time-to-market to 6 months through incremental rollout
Product Manager / Product Owner
Pro7/SAT1 - Seven.One Media
- Product manager for replacing an existing CMS system with a new "headless" software
- Creating the backlog and implementing it in sprints
- Managing and considering dependencies with other teams
- Go-live for four out of seven station brands
- Automated publishing reduced editorial effort by 50%
- Shutting down peripheral services with seven-figure euro savings in operations
Product Owner
TecAlliance GmbH
- Product owner for replacing a cross-functional transaction platform
- Building the backlog and sprint planning for four teams
- Successful introduction of the new software for more than 1,000 customers (B2B)
Senior Product Owner
Red Bull Media House
- Successful relaunch of the Red Bull Content Pool and the photography platform
- Improved performance by 90%
- Automated workflows for content publishing and reduced time-to-market for content by 80%
- Increased engagement by 22% and retention by 12%
- Successfully implemented the real-time publishing solution for The New York Times
Product Owner
Pro7/SAT1 - Seven.One Media
- Product Owner for a platform for media content and EPG data
- Introduced Scrum events (sprint planning, review) and sprint goals
- Established flow and transparent communication, reliable delivery of software increments
- Definition of Done, acceptance, and ensuring quality software
Industry Experience
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Experienced in Media and Entertainment, Automotive, Information Technology, and Advertising.
Business Area Experience
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Experienced in Product Development, Information Technology, Project Management, Marketing, and Quality Assurance.
Summary
As a product manager and product owner, I develop digital products that excite customers and businesses.
DISCOVER - DEFINE - DELIVER
With a proven track record since 2001, I have driven the development of successful digital products for industry leaders in media, e-commerce, and the automotive sector.
My experience includes working with well-known brands like Red Bull, Pro7/Sat1, BMW & MINI and many more.
Average engagement time is about 1.5 years per project over 25 years.
Customer focus and creating value: To develop an optimal application, it is essential to tightly link digital product development with all business areas.
Only through interdisciplinary collaboration and continuous exchange between teams can we create innovative and effective solutions that live up to the product vision and strategy.
Synergies and integrating different perspectives ensure developing an application that meets market demands, the company's goals, and users' needs in the best way.
Skills
User & Product Focus
Communication & Collaboration
Quick Market Understanding
Team Player
Analytical
Innovative
Technical Understanding
Fast And Consistent Delivery
Stakeholder Management
Design Thinking
User Story Telling
Scrum
Prioritization
Data Analysis
Jira & Confluence
Strategy & Okr
Languages
Certifications & licenses
Agile Business Analyst
Front Row Agile
Certified Design Thinking Coach
Agile Heroes / True Agile
Certified Product Owner
Scrum Alliance
Certified Professional Product Owner (CSP-PO)
Scrum Alliance
Certified SAFe 6 Agilist
True Agile / Agile Heroes
Certified Scrum Professional (CSP)
Scrum Alliance
OKR Master
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Experience
Global Experience
Expertise
Qualifications
Profile
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