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• Analysis, documentation, and alignment of requirements. Conducting stakeholder analyses, interviews, and workshops for requirements gathering and validation. Carrying out requirements reviews and working closely with business units and development teams.

Techniques & tools: requirements engineering, stakeholder management, workshop facilitation, system context modeling, requirements reviews, quality scenarios, Miro, Jira, Confluence

• WiNOWiG extensions (digitalization & organization)
• Project management for the WiNOWiG project (regulatory offenses)
• Process optimization and coordination

• LLM-based features for automated CO₂e data extraction from unstructured documents (70% reduction)

• Agentic AI pipeline for automated Scope 3 emissions calculation with 150,000+ validated data records

• Smart API workflows for real-time carbon footprint calculations in ERP and ESG systems

• ML algorithms to predict emission hotspots and optimize product design

• Automated data validation pipelines with NLP for quality assurance of CO₂e datasets

• Led a 15-person cross-functional team to develop 10+ AI features

• Strategic product planning and AI roadmap with 35% shorter time to market

• Stakeholder management with DAX companies (40% higher satisfaction, 95% retention)

• On-time project delivery with 95% budget adherence through data-driven backlog management

• Agile methods (Scrum, Kanban) with continuous AI/ML integration (25% team velocity increase)

• Product-market fit for AI features through A/B testing and analytics (60% higher adoption rate)

• Led bankable technical and commercial due diligences and IT carve-outs across hospitality, TIC energy, SaaS, and FMCG
• Conducted comprehensive IT assessments for mid-market companies across the DACH region
• Created pitch decks and sales materials driving new client acquisition in large-cap transactions
• Managed customer-facing projects with complex stakeholder landscapes, providing CIO support in project management, portfolio management, and coaching

• Freelance work as a consultant (workshops and coaching for small to midsize companies in the areas of lean startup methodology, digital & AI transformation strategy, agile culture, design thinking)
• AI training & certification
• Project Management

• Transformation of the program organization from six subprojects into a scaled agile setup as RTE to stabilize the go-live date

• Organizational development by building virtual, agile, cross-functional teams and establishing metrics and performance indicators

• Coaching agile development and rollout principles for an SAP migration

• Training internal staff for new roles and toughening up effort estimates towards the steering board

• Switching to agile governance and reporting structures with a focus on end-to-end business processes

• Establishing the product owner role and promoting agile principles in the SAP development team

• Reduced delivery times through domain-based scoping and smaller cycle times

• More reliable delivery forecasts and increased delivery rates

• Earlier and more frequent feedback from business units, increased trust, and cost savings by eliminating duplicate structures

• Freelance product owner, scrum master and agile coach in various projects spanning from local agencies to multinational corporations in diverse industries.

• Last projects:

• Adevinta: Technical Project Manager responsible for coordination of several sub-workstreams building the world’s largest classifieds multi-tenant platform.

• Aroundhome (a ProSiebenSat.1 company): Product Manager implementing and verifying on the business side a concept for digital qualification of user requests for matching service providers.

• Peek & Cloppenburg Düsseldorf: Product Manager Mobile advising on and guiding the rebuild of Android and iOS apps.

• Visual Meta GmbH (an Axel Springer company), Berlin: Director Product co-leading the Product & Engineering department together with the Director Engineering.

• Responsibilities at Visual Meta GmbH:

• Define and deliver a 3–5 year horizon product strategy including a product vision & mission connecting to existing company strategy and strategies from adjacent departments.

• Refine an existing OKR process together with OKR master and directors of other departments to increase focus and outcome.

• Support the Director Engineering in creating a platform transformation strategy to transform a monolithic on-premise tech stack into a service-oriented, cloud-based architecture and establish a domain-based organizational setup.

• Accountability for a motivated and talented team of 5 head-level colleagues and 17 operational team members from product management, data and UX/UI design.

• Key achievements at Visual Meta GmbH:

• Defined and delivered a 3–5 year horizon product strategy including a product vision & mission.

• Increased focus within OKR process by moving from 10 company-level objectives to 2 and from several hundred team-level key results to a few dozen.

• Created a career path framework for the product team defining roles and responsibilities from junior to head level positions.

• Digitalization and modernization of business-critical funding processes and customer portals*

Steering several successive digitalization and transformation initiatives – from preliminary analysis and quality gates to technical implementation and release planning.

Responsibilities

• Overall steering of multiple digitalization initiatives
• Project planning, roadmaps, and quality gates
• Coordination of business units, IT, and service providers
• Risk, schedule, and stakeholder management
• Management reporting

Project focus

• Digitalization of funding processes
• Modernization of the WIBank customer portal
• Release planning
• Electronic identification
• GAP-23 reporting

Value added

• Responsibility for the full project lifecycle and creation of transparent decision-making foundations for management and project committees.

Helping product organizations to grow and scale business by creating digital products customers love.

• Built an MVP and launched a new business line of long-term e-scooters rental at Nordic and German markets for TIER Mobility.
• Reorganized and led product team; launched and scaled deposit warranty service; improved subscription pricing performance; smoothly handed over duties to hired PMs for ImmobilienScout24.
• Ideated and launched Marketplace product for the biggest telehealth service in the US; discovered and validated multiple Marketplace addons; launched live interpreter and whiteboarding services for major medical institutions for Doxy.me.
• Established the growth framework and processes in a Series A B2B Fintech start-up for VAI Trade.

• I believe that technology should improve our lives, not complicate them.
• Specialized in developing user-friendly digital products for complex areas such as finance, medical technology, and robotics.
• Support projects from kickoff to launch and help companies to develop successful products.

• Immersed myself in all aspects of sustainable construction, including planning and coordinating specialist tradespeople.
• Performed extensive hands-on work using sustainable materials and traditional craftsmanship, including clay interior finishing.
• Managed timelines, budget, and all key decisions, bearing responsibility for the consequences of any mistakes.

• Currently leading a large-scale digital transformation project for one of Saudi Arabia's largest shipping companies (PIF company).
• Several large-scale digital transformation projects across financial services, logistics companies as well as other industries.
• Digital marketing setup including channel mix and online-to-offline approach as well as customer experience-related strategies.
• Organizational transformation implementing an agile delivery culture as well as tribe-based product teams.
• Product enhancement for online distribution channels covering various work streams, e.g. customer experience, pricing, underwriting, issuing.
• Support across various request for proposal processes for tech stack replacement and potential migration strategies.
• IT target architecture design in alignment with organizations’ digital strategy and future distribution plans.
• In-depth project management office activities across comprehensive digital transformation projects.

• Set up, configure, and maintain Atlassian tools (especially Jira and Confluence) to optimally support project management and team collaboration.
• Develop, customize, and maintain workflows, automations, permission structures, and permission schemes within Atlassian systems to ensure efficient and transparent processes.
• Support integration of Atlassian systems with other applications and tools to enable smooth information flow and consistent processes.
• Document system configurations, processes, and customizations to ensure traceability, knowledge transfer, and long-term maintainability.
• Provide support for ongoing projects.
• Advise and support the introduction, customization, and optimization of agile methods (Scrum, Kanban), including coaching teams, Product Owners, and Scrum Masters to ensure effective and transparent collaboration.

• Conducting workshops and training sessions to actively support the newly started tribe (including Big Rooms)
• Supporting as a shared Agile Master to guide two product teams
• Teaching agile theory, practices and values to deepen agile understanding
• Coaching and mentoring internal Agile Masters in role development, ways of working and tools such as Jira and Confluence
• Initiating organizational improvements within the tribe to optimize processes and structures
• Participating in knowledge sharing and transfer within the cross-organizational agile community