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• Responsible for introducing agile methods within the Interface & Integration Team (2 Scrum Teams)
• Planning and delivering trainings in agile methods
• Facilitating workshops and Scrum events
• Removing impediments
• Increasing sprint performance

• B2B e-commerce platform with self-service portal; support for existing systems and development of a new website (go-live 2025) with a focus on UX/UI, performance, and seamless data flow for tens of thousands of users
• Introduction of efficient Scrum ceremonies, standardized estimation methods, and Definition of Ready/Done
• Coaching of teams and Product Owners, promoting self-organization and continuous process optimization
• Structuring and administration of the Jira infrastructure at team and organization level
• Coordination with stakeholders, implementation of the rollout roadmap, and removal of blockers
• Building a feedback culture and optimizing meeting structures
• Results: +75% PI accuracy, doubling of team velocity

Goal: Coach a new agile team to implement and deliver the MVP of an AI-powered digital insurance service.

• Kicked off and coached a new cross-functional agile team as Scrum Master.
• Introduced a new Product Owner to the role with coaching, close collaboration and support with daily operations and backlog management in Jira.
• Facilitated the ideation, design and backlog creation process for the MVP, applying the appropriate tools and techniques (user journey mapping, impact mapping, story mapping, AI prototyping).
• Managed dependencies and impediments across multiple teams, resolving challenges rising from the use of both agile frameworks and traditional project management methodologies.
• Facilitated and supported planning and decision-making activities regarding the MVP delivery (roadmap creation, release planning, test management, translation of user feedback into product decisions)
• Continuously improved processes across multiple agile teams, closely collaborating with other Scrum Masters and cross-team roles (leads, architect, test manager).
• Designed and facilitated in-person and remote workshops as needed across multiple teams (agile practices, problem solving, process improvement, AI powered product development).

• Freelance product owner, scrum master and agile coach in various projects spanning from local agencies to multinational corporations in diverse industries.

• Last projects:

• Adevinta: Technical Project Manager responsible for coordination of several sub-workstreams building the world’s largest classifieds multi-tenant platform.

• Aroundhome (a ProSiebenSat.1 company): Product Manager implementing and verifying on the business side a concept for digital qualification of user requests for matching service providers.

• Peek & Cloppenburg Düsseldorf: Product Manager Mobile advising on and guiding the rebuild of Android and iOS apps.

• Visual Meta GmbH (an Axel Springer company), Berlin: Director Product co-leading the Product & Engineering department together with the Director Engineering.

• Responsibilities at Visual Meta GmbH:

• Define and deliver a 3–5 year horizon product strategy including a product vision & mission connecting to existing company strategy and strategies from adjacent departments.

• Refine an existing OKR process together with OKR master and directors of other departments to increase focus and outcome.

• Support the Director Engineering in creating a platform transformation strategy to transform a monolithic on-premise tech stack into a service-oriented, cloud-based architecture and establish a domain-based organizational setup.

• Accountability for a motivated and talented team of 5 head-level colleagues and 17 operational team members from product management, data and UX/UI design.

• Key achievements at Visual Meta GmbH:

• Defined and delivered a 3–5 year horizon product strategy including a product vision & mission.

• Increased focus within OKR process by moving from 10 company-level objectives to 2 and from several hundred team-level key results to a few dozen.

• Created a career path framework for the product team defining roles and responsibilities from junior to head level positions.

Specialize in turning complex data from diverse environments into actionable business value through compelling visual storytelling. I am an expert in generating actionable insights and presenting recommendations to business stakeholders. My technical proficiency in SQL, Python, and leading data visualization tools like Tableau and Power BI allows me to deliver a new generation of self-service tools and analytics services.

• Data Visualization & Storytelling: Created impactful data visualizations and dashboards in Tableau and Power BI, effectively communicating findings and presenting actionable recommendations to C-suite stakeholders and business leaders.
• Stakeholder Management: Built effective working relationships with key business stakeholders, data engineers, and other partners to achieve common data-driven goals and targets.
• Insights & Recommendations: Generated actionable insights from complex data analysis for funnel conversion, marketing performance, and ROI, directly influencing business performance and strategy.
• Data Collaboration & Empowerment: Worked closely with cross-functional teams to support the ongoing data needs of internal partners, helping to optimize internal data processes and workflows.
• BI & Data Expertise: Applied extensive experience in data modeling, data collection, data mining, and analysis to deliver end-to-end analytical solutions from stakeholder discovery to production.

• Spearheaded the transformation of Telefonica Germany’s cloud journey into a self-service, automated marketplace by leading process analysis and design efforts; facilitated UX/UI collaboration and served as Scrum Master for cross-functional agile teams to ensure timely and quality delivery
• Designed, launched, and managed an enterprise-wide Learning & Development program focused on cloud-native skills, upskilling over 1,500 employees; undertook full vendor management including sourcing, tendering, contract negotiation, and ongoing partnership to ensure curriculum alignment with evolving organizational needs
• Implemented cloud migration processes aligned with corporate compliance and process governance; improved process transparency and audit readiness while reducing operational risks
• Architected and led a cross-divisional communication strategy to enhance organizational engagement; developed multiple channels including newsletters and intranet content, acting as single point of contact for all departmental communications to ensure consistency and alignment

• Conducting requirements analyses
• Facilitating Scrum workshops and meetings (Daily, Retrospective, and Review)
• Introducing and configuring Confluence
• Introducing and configuring Jira
• Conducting PI planning
• Scaling the framework
• Building the SAFE & Spotify structure
• Developing various approaches

Consulting in testing

• Development and implementation of a test strategy for structured quality assurance
• Consulting on building and improving test processes
• Support in introducing QA standards

The managing director stepped back from day-to-day operations because he founded another company during Corona, which left the team without leadership for around 3 years.

My task was to train a new Product Owner, shape a coherent team from the developers and the Product Owner, and coach this newly formed team into a state where self-organized value delivery for the customer was possible again.

Due to the political situation in the US, the revenue of my client’s main customer dropped, which made a change in the business model necessary for my client. I was allowed to support the transition from a service provider to an AI-first company with a broad customer base in a strategic advisory role, hire staff, and facilitate several C-level negotiations between my client and its new customer.

TASKS

• Train the team and management in Scrum and agile working
• Coach a junior Product Owner to PSPO II level
• Mediate conflicts as part of change processes
• C-level consulting and negotiation facilitation
• Develop and evaluate business models
• Lead the hiring process for 4 new employees

ACHIEVEMENTS

• Successfully coached the Product Owner to PSPO II level
• Formed a coherent Scrum team from a team without leadership
• Restored self-organized value delivery for the customer
• Successfully transformed to AI-native development (Claude)
• Successfully changed the client’s business model

TOOLS & METHODS

• Team building
• NVC according to Rosenberg
• Conflict management
• Workshop facilitation
• Negotiation facilitation
• Leadership coaching
• Personio hiring

• Build an AI product end-to-end, hands-on across the full delivery cycle so I stay current on how software teams actually work: modern development, CI/CD, and shipping to production.

• Responsible for further developing the web shop with focus on stability, security, and scalability
• Support the business in creating and evaluating requirements
• Technology: SAP Commerce Cloud, Adobe Experience Manager CMS (AEM), Solr Search, Adyen Payment Service Provider
• Tools: Confluence, Jira, Miro, ServiceNow

• The goal of the "DigSÜ" project is to digitize paper-based processes in the security clearance process to ensure faster processing of the files
• Managing the product backlog and creating user stories in close collaboration with stakeholders
• Building Scrum structures and supporting the development team
• Regular presentation of progress

• Conducting workshops and training sessions to actively support the newly started tribe (including Big Rooms)
• Supporting as a shared Agile Master to guide two product teams
• Teaching agile theory, practices and values to deepen agile understanding
• Coaching and mentoring internal Agile Masters in role development, ways of working and tools such as Jira and Confluence
• Initiating organizational improvements within the tribe to optimize processes and structures
• Participating in knowledge sharing and transfer within the cross-organizational agile community

• Supporting the team split, then Scrum Master for one of the teams
• Organizing and moderating Scrum and team meetings
• Co-preparing and moderating PI Planning (squad level) (mix of SAFe and Spotify)
• Promoting continuous improvement, self-organization, and communication