Mural Experts in Germany

• Marketing consulting for the business units EDL@Home and Commodity (electricity & gas)
• Development and implementation of the marketing/sales strategy in close coordination with the department head
• Definition and expansion of key channels (web, app, portal, social, paid, sales partners)
• Goal, annual, and budget planning for the EDL@Home business unit
• Leading and running team workshops to define goals & develop campaigns
• Campaign/content planning for different target groups
• Concept and implementation of the regional multi-channel sales campaign incl. A/B testing
• Optimization of the customer experience across all channels
• Technical support/advice for the product teams during iterative implementation
• Building and managing a campaign dashboard to measure success
• Managing external agencies and internal teams
• Regular results presentations and reporting to department leadership
• Active stakeholder management

• Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
• UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
• Advising C-level stakeholders on UX strategy and design best practices
• Planning and conducting research with agencies and property owners
• Design system strategy and definition of UX architecture

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

Transition design, agile leadership, strategic client advisory as well as business development and internal positioning with the goal of reaching Principal/Partner

• Strategic Transition Leadership - end-to-end design and management of complex transformation programs in regulated industries; development of scalable target pictures, operating models, and governance structures
• Agile Enterprise Enablement - leadership and coaching of teams and managers; establishment of modern delivery mechanisms, portfolio control, and organizational design
• C-Level Advisory - advising board members and division heads on strategic decisions, roadmaps, organizational development, and transformation topics
• Business Development & Sales Impact - active role in bids, proposal development, and pitch situations; building a strong network and expanding the consulting portfolio
• Thought Leadership & Practice Building - positioning as an expert for insurance and banking; development of methods, standards, and internal networking
• Principal/Partner Track Contribution - deepening client relationships and strategically expanding the portfolio

Retained by the client as external advisory anchor following build-up and handover of the programme. I continued to serve as an external mentor/advisor to the internal programme manager, focusing on

• governance,
• risk and dependency management,
• stakeholder alignment,
• delivery discipline and
• change adoption.

Goal: Coach a new agile team to implement and deliver the MVP of an AI-powered digital insurance service.

• Kicked off and coached a new cross-functional agile team as Scrum Master.
• Introduced a new Product Owner to the role with coaching, close collaboration and support with daily operations and backlog management in Jira.
• Facilitated the ideation, design and backlog creation process for the MVP, applying the appropriate tools and techniques (user journey mapping, impact mapping, story mapping, AI prototyping).
• Managed dependencies and impediments across multiple teams, resolving challenges rising from the use of both agile frameworks and traditional project management methodologies.
• Facilitated and supported planning and decision-making activities regarding the MVP delivery (roadmap creation, release planning, test management, translation of user feedback into product decisions)
• Continuously improved processes across multiple agile teams, closely collaborating with other Scrum Masters and cross-team roles (leads, architect, test manager).
• Designed and facilitated in-person and remote workshops as needed across multiple teams (agile practices, problem solving, process improvement, AI powered product development).

• End-to-end responsibility for the successful implementation and continuous optimization of Mediatool for strategic media planning (offline & online).
• Development and management of efficient onboarding, configuration, and support processes for international stakeholder teams.
• Leadership of API integrations to connect external systems (e.g., for result tracking and performance measurement).
• Advising departments on tool usage and development, including workshop design, training, and knowledge transfer.
• Establishment and maintenance of comprehensive PMO tracking for all tasks, milestones, and deliverables.
• Prioritization and documentation of requirements, change requests, and bugs in Jira, with transparent communication via Confluence.
• Systematic evaluation of user feedback to derive data-driven optimization measures.
• Responsibility for the monthly Mediatool communication newsletter, including content creation for users and leadership.

The combined experience from recent project years shows that two hearts beat in my chest: on the one hand, working in and for organizations to develop new, innovative products, ideally as part of a digitization strategy or business development – and the closely related change and transformation process expertise as part of holistic organizational consulting. For this, I have established the Change Bakery and Product Validators offerings.

On the other hand, my heart and mind are fired up to find my own products, evaluate markets and potentials, and test ideas. Currently, I am proactively and part-time, in addition to ongoing projects, working on a product idea in the mental health area and have founded Therapymate.

AI • Enterprise SaaS • Product Strategy • Product Discovery

Led product design for enterprise SaaS, AI-powered and customer-facing products.

• Defined product strategy from discovery to delivery
• Designed complex workflows, design systems and scalable UX
• Led UX research, product discovery and stakeholder workshops

• Developed a first communication framework for the Wholesale division, significantly improving both internal and external interactions
• Created essential internal onboarding materials to facilitate smoother team integration
• Developed and maintained partner-facing enablement materials to strengthen external partnerships
• Implemented effective tooling and processes to support ongoing communication efforts
• Drove product adoption through strategic positioning, multi-channel communication plans and enablement materials
• Served as the primary liaison between topic specialists and brands, ensuring clarity in partner updates
• Enhanced copy and content strategy by leveraging analytical insights and optimizing brand guidelines

• Talk as part of the accelerator program

• Responsible for driving digital transformation and aligning country organizations with the Rhenus platform model

• Initiated the digital transformation roadmap for five countries, ensuring alignment with global group strategy

• Built and led a high-performing digital transformation consulting team, expanding delivery capacity from one to three value streams and thereby fast tracking the roadmap from 3 to 2 years

• Acted as strategic advocate for 5 country organizations, ensuring group-wide cross-functional alignment

• Redefined business analysis into an agile approach, reducing time-to-value for platform harmonization by 50%