Mural Experts in Germany

• Marketing consulting for the EDL@Home and Commodity (electricity & gas) business areas
• Development of data-driven marketing and sales strategies
• Definition and expansion of key channels (Web, App, Portal, Social, Paid, Sales Partners)
• Target, annual and budget planning for the EDL@Home business area
• Definition of business requirements for marketing platforms
• KPI-based performance management
• Development of dashboards to measure success
• Performance reviews with management
• Management of external service providers
• Stakeholder management between Marketing, Sales, IT, Customer Service and Management

• E-Tech, manufacturer of customised solutions in the automation control sector, +60 employees
• Reporting line: Directly to the Managing Director/owner
• Development of vision, values and mission statement
• Establishment of communication structures
• Establishment of HRM – search, selection and hiring of the HR Manager
• Development of the sales strategy
• Development of the product strategy
• Analysis and improvement of production processes
• Holistic organisational development — HRBP ad interim
• Teambuilding for the management team
• Vision, values and mission statement development - cultural change
• Identification of requirements, creation of job requirements, employer branding
• Selection, conducting interviews and hiring of the new HR Manager

• Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
• UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
• Advising C-level stakeholders on UX strategy and design best practices
• Planning and conducting research with agencies and property owners
• Design system strategy and definition of UX architecture

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

Transition design, agile leadership, strategic client advisory as well as business development and internal positioning with the goal of reaching Principal/Partner

• Strategic Transition Leadership - end-to-end design and management of complex transformation programs in regulated industries; development of scalable target pictures, operating models, and governance structures
• Agile Enterprise Enablement - leadership and coaching of teams and managers; establishment of modern delivery mechanisms, portfolio control, and organizational design
• C-Level Advisory - advising board members and division heads on strategic decisions, roadmaps, organizational development, and transformation topics
• Business Development & Sales Impact - active role in bids, proposal development, and pitch situations; building a strong network and expanding the consulting portfolio
• Thought Leadership & Practice Building - positioning as an expert for insurance and banking; development of methods, standards, and internal networking
• Principal/Partner Track Contribution - deepening client relationships and strategically expanding the portfolio

Retained by the client as external advisory anchor following build-up and handover of the programme. I continued to serve as an external mentor/advisor to the internal programme manager, focusing on

• governance,
• risk and dependency management,
• stakeholder alignment,
• delivery discipline and
• change adoption.

• AI-generated content & design human review

Further development & digitalization of key sales and application processes in a regulated banking environment, including requirements structuring, roadmap development and AI-supported use case assessment

Responsibilities & Impact:

• Management of existing digital products to ensure stable operations (Keep the lights on) amid growing regulatory complexity
• Product vision and development of a consistent, implementable roadmap
• Strategic backlog prioritization based on business goals, dependencies and technical feasibility
• Coordination of release planning, backlog, quality assurance and go-live readiness with business departments, IT, implementation teams and management
• Identification, structuring and assessment of AI-supported use cases at the interface of business departments, IT and the regulatory environment
• Analysis, structuring and translation of complex business requirements into epics and user stories
• Facilitation of team, stakeholder & alignment formats to ensure clarity of objectives, collaboration and decision-making ability
• Transparency on capacities, dependencies, delivery status and KPI/status aspects as a basis for product & management decisions
• Compliance with transparent structures and documentation (LeanIX, application profiles, runbooks)

Contribution to results:

Stabilization and further development of key financial processes under high regulatory and technical complexity. Improved transparency, decision-making ability and implementability through structured requirements, auditable documentation and AI-supported ways of working.

Goal: Coach a new agile team to implement and deliver the MVP of an AI-powered digital insurance service.

• Kicked off and coached a new cross-functional agile team as Scrum Master.
• Introduced a new Product Owner to the role with coaching, close collaboration and support with daily operations and backlog management in Jira.
• Facilitated the ideation, design and backlog creation process for the MVP, applying the appropriate tools and techniques (user journey mapping, impact mapping, story mapping, AI prototyping).
• Managed dependencies and impediments across multiple teams, resolving challenges rising from the use of both agile frameworks and traditional project management methodologies.
• Facilitated and supported planning and decision-making activities regarding the MVP delivery (roadmap creation, release planning, test management, translation of user feedback into product decisions)
• Continuously improved processes across multiple agile teams, closely collaborating with other Scrum Masters and cross-team roles (leads, architect, test manager).
• Designed and facilitated in-person and remote workshops as needed across multiple teams (agile practices, problem solving, process improvement, AI powered product development).

AI • Enterprise SaaS • Product Strategy • Product Discovery

Led product design for enterprise SaaS, AI-powered and customer-facing products.

• Defined product strategy from discovery to delivery
• Designed complex workflows, design systems and scalable UX
• Led UX research, product discovery and stakeholder workshops

• Talk as part of the accelerator program

Industry: digital sovereignty, public sector

Responsibilities:

• Project coordination (teams: consulting, development, testing, deployment/operations)

Products and standards:

• Jira, Confluence, Asana, Miro, Mural
• Open Source, Keycloak, Open Xchange, ownCloud

• Responsible for driving digital transformation and aligning country organizations with the Rhenus platform model

• Initiated the digital transformation roadmap for five countries, ensuring alignment with global group strategy

• Built and led a high-performing digital transformation consulting team, expanding delivery capacity from one to three value streams and thereby fast tracking the roadmap from 3 to 2 years

• Acted as strategic advocate for 5 country organizations, ensuring group-wide cross-functional alignment

• Redefined business analysis into an agile approach, reducing time-to-value for platform harmonization by 50%