Malte L.-Product Owner, Product Developer, AI Manager & Organizational Consulting

The combined experience from recent project years shows that I have two passions: on the one hand, working in and for organizations to develop new, innovative products, ideally as part of a digitalization strategy or business development – as well as the closely related expertise in change and transformation processes as part of holistic organizational consulting. For this purpose, I established the Change Bakery and Product Validators offerings. On the other hand, my heart and mind are driven to find my own products, evaluate markets and potential, and test ideas. I am currently working independently and part-time alongside ongoing projects on a product idea related to mental health and have founded Therapymate.

Based on my own PV project (developing and integrating a retrofit solar façade on a house instead of using the roof), I founded sun-wall.de as a passion and consulting project. In this context, I repeatedly handled analysis, consulting and concept development on a small scale in the field of solar energy for buildings whose roofs do not have the required load-bearing capacity or are shaded. The project is no longer actively pursued – I am always happy to answer questions about PV systems.

In addition to practical work, I am privately studying “Regenerative Energy Systems – Use and Economic Viability” (continuing education).

• Strategy and product development for the relaunch of the Cadooz.com website, incorporating the requirements of the respective departments (Sales, Product, Marketing, CRM).
• Development and formulation of the vision and product strategy based on management workshops.
• Development of concepts in the form of wireframes and documentation for handover.
• In addition, stakeholder management and update meetings, long-term customer relationship.
• Tools: Mural, Miro, Confluence.
• (Project implementation with a partner operating as a civil-law partnership).

In 2020, deepblue networks won the mandate in a pitch to take over the 2 main + 50 satellite websites of BMWI (with me) and appointed me as Product Owner and Digital Consultant for the client BMWI, the Ministry of Economic Affairs.

• In this role, my task was to manage the takeover process for the 2+50 websites (gathering information, evaluating details, creating schedules, stakeholder management) and advise the client and the ministry's specialist departments on the implementation of sub-projects.
• Sub-projects: Relaunch of nexxt-change.org, development of the Smart City Navigator tool, and relaunch of exist.de.
• The expanded mandate also included developing and optimizing the processes between the agencies deepblue networks (Digital) and Scholz&Friends (Social Media, Content, Marketing, Film) in order to manage and advise the client holistically.
• Technical infrastructure & technology: Java, AWS Cloud, Government Site Builder (GSB).
• Tools: Jira, Confluence, Miro, Teams.

• As a “proxy” Product Owner for the client Osram via deepblue networks, I was responsible for the customer-focused implementation of the design and React-based frontend system, user frontend, and dashboards for the IOT project “Lightelligence,” as well as the strategic positioning, UX/UI concept development, and implementation of applications for sensor-based data collection and visualization (e.g. floor & heatmaps, dashboarding, and analysis tools) on the above-mentioned system components.
• My responsibilities here included product vision, product development, and roadmap planning with the technical team lead and Osram stakeholders. The product was designed as an open source-IOT platform for the building and lighting market.
• In parallel, a key focus was marketing consulting and the development of go-to-market strategies for the entire platform as well as individual applications. I worked extensively with my later strategy partner to provide strategic support for the product and the IOT platform.
• The core work covered the usual Product Owner roles, from backlog and user story responsibility and prioritization to review meetings and stakeholder communication.
• The program was discontinued in 2020 as part of the focus on light bulbs.
• TechStack: AWS, React and open source.

• At Code University, in the early stage of the start-up, the main focus was on attracting customers and students and developing and establishing underlying marketing strategies and processes in the specific university environment, as well as organizing and supporting events, talks and trade fairs.

• As Interim Team Lead and Product Developer, I worked for the established dress-for-less company in Kelsterbach near Frankfurt and managed the operational marketing level.
• In coordination with the relevant stakeholders, I was responsible for managing relationships with my Head of Marketing and the CEO, as well as with the other departments.
• The focus was on further developing the shop, addressing the relevant returns issue in online retail, promoting agile ways of working in the marketing team, and managing and leading the topics relevant to day-to-day business across performance, brand and content marketing.

• Project management and client consulting for websites, apps and digital marketing projects, from banners to digital signage and from gesture control trade fair installations to platform relaunches – for brands such as Alfa Romeo, Mercedes, Allianz, Followfish, Greenpeace Energy, Foundation Medicine, Merck, Kieback & Peter, Samsung, Swatch and many more.