Malte Lohrberg-Product Owner, Product Developer, AI Manager & Organizational Consultant

As Senior Product Owner, Innovations at cadooz, I was responsible for the initial development of white-label shop solutions ("advantage worlds" in the employee benefits segment), the implementation of SAP Ariba and Coupa procurement systems to connect various shops to clients like Boehringer Ingelheim, DHL and UPS. I also led the analysis, exploration and solution development of a new (for cadooz) business field in the B2C segment, taking a full package from business analysis and planning, through creating and defining a product vision and strategy, to the technical implementation of the "Benefitbuddy" app (MVP Dec 24) with an internal, international development team. Beyond stakeholder management, I enabled the team cross-functionally to use the SCRUM framework efficiently and in a process-supporting way.

My additional task is to analyze company-wide agile processes and support optimization and implementation. In this, I work closely with executive management.

• Infrastructure & Technology: Cloud, Java, Vue, Magnolia, C-Vision, SAP Ariba, Coupa (procurement systems).
• Tools: Jira, Confluence, Figma, Teams, Miro.

• Implementation of a consulting platform for the Bauer Media Group based on a Drupal-like, in-house tech stack (V1).
• Focus of work: in-time and on-budget delivery of an MVP for a market launch in May 22 (a disguised waterfall process with a deadline in a SCRUM environment).
• Building on that, reformulating the product vision and jointly developing a decoupled, modern tech stack based on requirements and learnings from V1.
• Analysis and definition of requirements from the organization and customers.
• Development of product vision and strategy.
• Writing epics and user stories.
• Prioritizing backlog items.
• Briefing and managing the UI/UX team.
• Stakeholder management.
• SCRUM ceremonies (refinements, sprint meetings, demo, review), documentation, planning parallel operation of V1 and V2, handover.
• Technical infrastructure & technology V2: Cloudflare, React, Stripe, PayPal, Twilio, Auth0, Algolia, Datadog.
• Tools: Jira, Confluence, Miro, Teams.

I was brought in as a coach for change management to make the project management processes more agile and optimize them. The mandate expanded over the long support period into a comprehensive coaching program for agile project management processes, efficient meeting structures, team role distribution, and employee and leadership culture. I regularly provide advice or vision workshop offerings, which I conduct remotely or on-site with the team. Currently, I am advising on the implementation of OKR (Objectives & Key Results).

• Tools: topic-specific workshop offerings, leadership and employee coaching, and organizational consulting.

After my successful role as a Product Owner for the Osram Lightelligence project in 2018 (see below), I took over a team of 25 colleagues as Director of a business unit and at the same time drove several projects forward in the Product Owner role.

• Leading a business unit, serving on the management board, agency and team leadership, personnel and budget responsibility, team development, process optimization, business development, and client acquisition.
• Operational projects (excerpt):
• Advising, planning, conceptualizing, and developing via SCRUM and as Product Owner for the BMVI platforms and websites with the tech stack AWS & Google Cloud or netlify, core js, gatsby, Contentful, React.
• Realizing and further developing the CRM platform DeutschlandCard.de, with the tech stack Magnolia, Vue, AWS Cloud.
• Osram Lightelligence (see below).

At Casamundo, I worked as a broad-based marketing and product developer responsible for the strategic-conceptual preparation and project management within the development team for ideas and product innovations to be implemented. In this role, it was specifically about tools, ideas, and measures to improve product & platform performance in order to compete in the highly contested 'vacation home' market.

• Tools: product vision, OKR process and prioritization, backlog and user stories in a SCRUM-Light, partially Kanban process.
• TechStack: Cloudflare, React.

• I was the single point of contact for Beiersdorf's Eucerin brand at the executing agency United Digital Group Hamburg.
• I helped develop a 360-degree campaign for a product, including marketing measures, landing pages and an app.
• My consulting focus was a clear user-centric approach, while managing different project streams and keeping relevant stakeholders up to date (performance marketing, analytics dashboard, end-customer app, marketing website, videos, marketing assets & content).

• I set up and managed the Frankfurt office, including team management and client service direction for the agency's main client, Procter & Gamble.
• In this role, I provided digital and process consulting, implemented various digital brand and marketing projects for P&G and other local clients, and handled business development and innovation management for the agency.

Activities alongside my studies in peace research, writing scientific studies and conducting research, preparing position papers and presentations.

Student assistant at the publishing house, supporting sales and CRM as well as organizing and coordinating events.