Digital Consultants in Germany

AI Strategy & Enablement for SMEs Management consulting – SMEs (e.g. marketing boutique, IT & office services)

Concept and delivery of structured AI introduction and strategy workshops for small and medium-sized businesses. Result: Practical AI status assessment, prioritized use case list, and management decision template as the basis for the next steps in the company’s AI development.

Activities

• Needs analysis and individual preparation of the consulting formats
• Facilitation of a structured AI status assessment including vision, mission, and target picture
• Identification and prioritization of relevant AI use cases and action fields
• Creation of management decision templates and roadmaps
• Raising awareness for opportunities, risks, and success factors of AI introduction
• Support for first customers with AI-supported automation scenarios
• Supporting people and teams through the change process of AI introduction (CM)

Methods / Tools / Technologies

Methods:

• AI status assessment & use case analysis
• Workshop moderation / facilitation
• Requirement Management
• Change Management (PROSCI)

Tools:

• Generative AI tools (e.g. ChatGPT, Claude)
• Automation/AI coding tools (e.g. n8n, Claude Code, Visual Studio, Antigravity)

Technologies:

• Prompt engineering
• AI workflow automation

• Partnered with senior stakeholders across AWS EMEA to drive talent strategy, partner development, and business growth in the cloud ecosystem.
• Focus areas:
• Collaboration with Sales & Partner Management on Go-to-Market initiatives
• Advisory on long-term resource strategy for Cloud, Data, and Security Divisions
• Supporting internal innovation teams in scaling AI and automation projects
• Result: Contributed to AWS’s expansion in Central Europe by aligning business, technology, and people strategy.

• Concept & IT implementation of inbound B2C campaigns, BPM process documentation
• Cross-departmental implementation of multiple whitepapers / guides
• Setup of the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
• Project controlling, process documentation, testing and training / coaching, analytics reports
• Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition

• Founded, built, and scaled a management consultancy for go-to-market, growth, and digital transformation
• End-to-end brand building: CI/CD, website, and social media presence as a consistent digital footprint
• Built a B2B marketing & sales funnel incl. CRM for structured lead generation
• Developed and built a service portfolio & verticals: including an AI Board for strategic GenAI classification as well as a go-to-market/growth vertical for the food industry
• Built a partner network for co-delivery
• Acquired, onboarded, and delivered consulting engagements

• Designed, built, and launched an internal event planning web application used by over 100 department leads for a large event, despite having no dedicated testing phase.

• Ensured smooth, failure-free operation during first production use, leading to the tool being adopted for future events.

• Automated catering calculations and related workflows, significantly reducing email communication and manual computation effort for meal planning.

• Managed deployment and hosting on a Linux server using Coolify, including application setup and runtime operations.

• Hired and guided a communication designer on UX while independently owning all technical decisions and implementation.

Negotiation and conclusion of company agreements on Workday & other topics I Consulting and implementation of labor law projects in the HR context I Translating complex labor and co-determination law issues into practical solutions I Workday

• Freelance work as a consultant (workshops and coaching for small to midsize companies in the areas of lean startup methodology, digital & AI transformation strategy, agile culture, design thinking)
• AI training & certification
• Project Management

Development of an AI console for integration into different open source solutions (ERP, CRM..)

Development of the target architecture Integration of different AI platforms (ChatGPT, Anthropic, Perplexity) Workflow with cross-platform use of the AI platforms Voice input and voice output History Console-based project management Generation of custom agents (Crewai..) Integration of the agents into the AI workflow

• Freelance consulting for startups, fintechs, SMEs, banks, financial service providers, and established companies on strategic, organizational, and technological topics; focus on analysis, structuring, execution readiness, and stakeholder communication.
• Gathering, structuring, and prioritizing business requirements; translating business goals into actionable IT, process, data, and documentation requirements.
• Designing and improving digital platforms, user journeys, portal structures, information architecture, and data-driven product/content structures; strong fit for customer portals, partner portals, and B2B2C application journeys.
• Analyzing user, reach, search, and platform data to derive product, content, and platform decisions; structuring decision bases for management and delivery teams.
• Using Jira, Confluence, Excel, analytics, and automation tools; working in agile and hybrid delivery environments.

• Defined and established a clear product strategy and roadmap to align product development with business goals and market trends
• Led and prioritized product requirements for cross-functional, international stakeholder groups (TA, brand family, content managers, legal)
• Efficiently managed the development process in international agile teams for on-time and on-budget delivery of critical product releases
• Led product launch and marketing activities in coordination with channel orchestration experts
• Monitored and analyzed product performance metrics (KPIs) to optimize and maximize business value with data-driven insights

Founded and launched Vivaqui.app - a two-sided local services marketplace, executing a full platform build, validation, pre-launch brand pivot, from neighborhood concept to feel-good wellness discovery platform.

• CIO at nutrition R&D and producer (family owned)

Strengthened IT Team, recovered IT service, reviewed and streamlined complex SAP landscape, reviewed IT security set-up, reviewed laboratory IT

Project management for the development, launch, and company-wide implementation of the strategic realignment of the brand based on the new corporate vision (CEO-driven transformation project).

Key responsibilities:

• Designing, enhancing, and implementing the global brand and communication strategy (internal and external) to strengthen strategic positioning, including follow-up concepts for internal identification with the new corporate vision (cross-country implementation with over 60k employees) and external activation.
• Developing and executing new global campaigns across owned and paid channels, including channel strategy, (social) media strategy, and creative concepts.
• Developing and implementing a data-driven approach to manage and optimize brand communication.
• Managing internal communication on strategic topics, including internal events.
• Leading interdisciplinary project teams and collaborating with stakeholders across various functions and hierarchy levels.
• Budget responsibility and managing and integrating external agencies and service providers.
• Driving the integration of AI into brand management and communication.
• Acting as a strategic sparring partner for organization design and the further development of the division strategy and project roadmap in corporate branding. Result: Implemented the global brand and communication strategy and established data-driven and AI-supported foundations for future-ready brand management, strengthened internal anchoring of the corporate vision, and significantly advanced the transformation of corporate branding; awarded the CEO Award.