Digital Consultants in Germany

• Defined and established a clear product strategy and roadmap to align product development with business goals and market trends
• Managed and prioritized product requirements from cross-functional, international stakeholder groups (TA, Brand Family, Content Manager, Legal)
• Efficiently managed the development process in international, agile teams to deliver critical product releases on time and within budget
• Led product launch and marketing activities in coordination with Channel Orchestration Experts
• Monitored and analyzed product performance metrics (KPIs) to optimize based on data and maximize business value

• Identified operational improvement opportunities together with production, engineering and management teams.
• Prioritized use cases according to measurable operational value rather than technology availability.
• Developed solutions around production performance, OEE, quality, traceability, reporting and process transparency.
• Translated operational requirements into required machine data, interfaces, information models and application requirements.
• Defined target architectures and integration approaches for heterogeneous brownfield production environments.
• Moved prioritized use cases from workshop and concept stages into concrete implementation projects.
• Coordinated manufacturing, OT, IT and technology stakeholders during implementation.
• Established reusable approaches to scale successful solutions beyond individual machines or pilot areas.

Participation in the EU-funded MORANE-2 project to validate the Future Railway Mobile Communication System (FRMCS) in real-life use cases: creation of the requirement specifications for TOBA as well as the associated test specifications.

Technologies: 5GS (Radio & Core), FRMCS, MCx (MCPTT, MCData, MCVideo), MC Gateway UE, MCx Priority/Security/QoS Management, ETCS, SIP, IMS

Independent practice | IT consulting & AI infrastructure

• Self-employed with a focus on agentic AI and IT transformation
• Design and operation of a self-hosted multi-agent AI infrastructure (20+ agents)
• Consulting on digital strategy and taking on interim leadership mandates for organizations in transition

• Partnered with senior stakeholders across AWS EMEA to drive talent strategy, partner development, and business growth in the cloud ecosystem.
• Focus areas:
• Collaboration with Sales & Partner Management on Go-to-Market initiatives
• Advisory on long-term resource strategy for Cloud, Data, and Security Divisions
• Supporting internal innovation teams in scaling AI and automation projects
• Result: Contributed to AWS’s expansion in Central Europe by aligning business, technology, and people strategy.

• Concept & IT implementation of inbound B2C campaigns, BPM process documentation
• Cross-departmental implementation of multiple whitepapers / guides
• Setup of the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
• Project controlling, process documentation, testing and training / coaching, analytics reports
• Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition

• Founded, built, and scaled a management consultancy for go-to-market, growth, and digital transformation
• End-to-end brand building: CI/CD, website, and social media presence as a consistent digital footprint
• Built a B2B marketing & sales funnel incl. CRM for structured lead generation
• Developed and built a service portfolio & verticals: including an AI Board for strategic GenAI classification as well as a go-to-market/growth vertical for the food industry
• Built a partner network for co-delivery
• Acquired, onboarded, and delivered consulting engagements

• Designed, built, and launched an internal event planning web application used by over 100 department leads for a large event, despite having no dedicated testing phase.

• Ensured smooth, failure-free operation during first production use, leading to the tool being adopted for future events.

• Automated catering calculations and related workflows, significantly reducing email communication and manual computation effort for meal planning.

• Managed deployment and hosting on a Linux server using Coolify, including application setup and runtime operations.

• Hired and guided a communication designer on UX while independently owning all technical decisions and implementation.

• Leading innovation strategy and the establishment of an AI-native Production System at DIGITALSINN, a content and experience production company.
• Responsibility for innovation direction, AI integration strategy, and production platform architecture
• Establishing a fully AI-driven Production System to transform content operations for brand and agency clients
• Building the strategic positioning of DIGITALSINN as a Production System partner within the DACH market
• Client advisory on AI-native operating models, content automation, and scalable production infrastructure

• Freelance work as a consultant (workshops and coaching for small to midsize companies in the areas of lean startup methodology, digital & AI transformation strategy, agile culture, design thinking)
• AI training & certification
• Project Management

Development of an AI console for integration into different open source solutions (ERP, CRM..)

Development of the target architecture Integration of different AI platforms (ChatGPT, Anthropic, Perplexity) Workflow with cross-platform use of the AI platforms Voice input and voice output History Console-based project management Generation of custom agents (Crewai..) Integration of the agents into the AI workflow

• Freelance consulting for startups, fintechs, SMEs, banks, financial service providers, and established companies on strategic, organizational, and technological topics; focus on analysis, structuring, execution readiness, and stakeholder communication.
• Gathering, structuring, and prioritizing business requirements; translating business goals into actionable IT, process, data, and documentation requirements.
• Designing and improving digital platforms, user journeys, portal structures, information architecture, and data-driven product/content structures; strong fit for customer portals, partner portals, and B2B2C application journeys.
• Analyzing user, reach, search, and platform data to derive product, content, and platform decisions; structuring decision bases for management and delivery teams.
• Using Jira, Confluence, Excel, analytics, and automation tools; working in agile and hybrid delivery environments.

Founded and launched Vivaqui.app - a two-sided local services marketplace, executing a full platform build, validation, pre-launch brand pivot, from neighborhood concept to feel-good wellness discovery platform.

Project management for the development, launch, and company-wide implementation of the strategic realignment of the brand based on the new corporate vision (CEO-driven transformation project).

Key responsibilities:

• Designing, enhancing, and implementing the global brand and communication strategy (internal and external) to strengthen strategic positioning, including follow-up concepts for internal identification with the new corporate vision (cross-country implementation with over 60k employees) and external activation.
• Developing and executing new global campaigns across owned and paid channels, including channel strategy, (social) media strategy, and creative concepts.
• Developing and implementing a data-driven approach to manage and optimize brand communication.
• Managing internal communication on strategic topics, including internal events.
• Leading interdisciplinary project teams and collaborating with stakeholders across various functions and hierarchy levels.
• Budget responsibility and managing and integrating external agencies and service providers.
• Driving the integration of AI into brand management and communication.
• Acting as a strategic sparring partner for organization design and the further development of the division strategy and project roadmap in corporate branding. Result: Implemented the global brand and communication strategy and established data-driven and AI-supported foundations for future-ready brand management, strengthened internal anchoring of the corporate vision, and significantly advanced the transformation of corporate branding; awarded the CEO Award.