Find the perfect Digital Consultants in Germany in minutes from 15,000 CVs with the power of AI.
Need support with digital transformation, CRM rollouts, analytics setup, e-commerce process fixes, or cross-channel customer journeys? Get fast, precise matching with vetted, available freelancers.
About the role
What they do
Digital consultants help companies turn business goals into digital action. They review current processes, spot gaps, and shape a practical plan for systems, channels, and teams.
- Assess websites, platforms, workflows, and customer journeys
- Build a digital roadmap with priorities and dependencies
- Support tool selection and vendor evaluation
- Guide rollout, adoption, and change communication
Typical projects
A freelance digital consultant is often brought in for a focused project with a clear business problem. That can be a CRM migration, an e-commerce relaunch, a marketing automation setup, or a data and reporting overhaul.
In Germany, this work often sits between business, IT, and operations. Companies expect clear communication in English, and often German, when workshops, stakeholder interviews, or management updates are part of the job.
Skills and tools
Strong professionals combine strategy with hands-on delivery. They understand how digital tools affect sales, service, marketing, and internal processes.
- Process mapping, requirements analysis, and workshop facilitation
- Familiarity with CRM, CMS, ERP, analytics, and automation tools
- Basic technical literacy for APIs, integrations, and data flows
- Change management and stakeholder alignment
- Structured documentation and decision support
When to hire freelance
Freelance digital consultants are a good fit when the need is urgent, specific, or cross-functional. Companies use them to unblock a stalled initiative, prepare an internal team, or bring in outside perspective before a major decision.
They are especially useful when you need senior judgment without adding a permanent role. This is common for product launches, platform changes, acquisition integration, or a short-term transformation program.
What good looks like
A strong digital consultant does more than present slides. They define the problem clearly, challenge weak assumptions, and connect business needs to workable solutions.
- Turns vague goals into concrete next steps
- Balances user needs, business value, and technical limits
- Works well with executives, specialists, and external vendors
- Leaves behind documents, decisions, and a plan the team can use
How to choose
Look for experience that matches the exact situation, not just the title. A digital transformation consultant, digital strategy consultant, or CRM consultant may be the right fit depending on the scope.
Ask for examples of similar projects, the tools they know, and how they handle resistance to change. For companies in Germany, it also helps to check whether the freelancer can work on-site for workshops when needed and collaborate smoothly in distributed teams.
Meet FRATCH Digital Consultants
Marco Steidel
IT Interim Manager | Interim CIO | Transformation Lead | IT Project Manager & Program Manager | Digital Advisory Board Member
Last position:
IT Interim Manager & Digitalization Consultant at paarprojekt GmbH
- Project management and consulting services with a focus on IT interim management: digitalization of business management including processes and applications
- Assessment of the entire IT infrastructure including applications, core processes, and contracts, including cost optimization
- Evaluation and implementation of solutions to advance digitalization in the company in the areas of: property management, CRM, invoice review and approval processes, smart metering, DMS, time tracking
- Digitization of filing cabinets and introduction of SharePoint and Microsoft Teams as central document and communication platforms
- Design and delivery of an AI workshop including rollout of AI tools to increase efficiency and transparency in key business processes
- Creation of training materials and delivery of user training for newly introduced digital processes and solutions
Tom Gufler
Digitalization Consultant
Last position:
Digitalization Consultant at LichtBlick SE – Green Electricity & Innovation
- Concept & IT implementation of inbound B2C campaigns, BPM process documentation
- Cross-departmental implementation of multiple whitepapers / guides
- Setup of the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
- Project controlling, process documentation, testing and training / coaching, analytics reports
- Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition
Patrick Hohensee
Lead Technical Recruiter | Business Partner AWS EMEA
Last position:
Lead Technical Recruiter | Business Partner AWS EMEA at Amazon Web Services (AWS)
- Partnered with senior stakeholders across AWS EMEA to drive talent strategy, partner development, and business growth in the cloud ecosystem.
- Focus areas:
- Collaboration with Sales & Partner Management on Go-to-Market initiatives
- Advisory on long-term resource strategy for Cloud, Data, and Security Divisions
- Supporting internal innovation teams in scaling AI and automation projects
- Result: Contributed to AWS’s expansion in Central Europe by aligning business, technology, and people strategy.
Karl-Heinz Schulte
Interim Executive | Board Member for IT, Digital, AI, and Transformation
Last position:
CIO
- CIO at nutrition R&D and producer (family owned)
Strengthened IT Team, recovered IT service, reviewed and streamlined complex SAP landscape, reviewed IT security set-up, reviewed laboratory IT
Katharina Neumann
Growth, Brand, Marketing & Digital Strategy Consultant
Last position:
Consultant Global Communications & Corporate Branding/ Strategic Brand & Marketing Project Lead at Merck
Project management for the development, launch, and company-wide implementation of the strategic realignment of the brand based on the new corporate vision (CEO-driven transformation project).
Key responsibilities:
- Designing, enhancing, and implementing the global brand and communication strategy (internal and external) to strengthen strategic positioning, including follow-up concepts for internal identification with the new corporate vision (cross-country implementation with over 60k employees) and external activation.
- Developing and executing new global campaigns across owned and paid channels, including channel strategy, (social) media strategy, and creative concepts.
- Developing and implementing a data-driven approach to manage and optimize brand communication.
- Managing internal communication on strategic topics, including internal events.
- Leading interdisciplinary project teams and collaborating with stakeholders across various functions and hierarchy levels.
- Budget responsibility and managing and integrating external agencies and service providers.
- Driving the integration of AI into brand management and communication.
- Acting as a strategic sparring partner for organization design and the further development of the division strategy and project roadmap in corporate branding. Result: Implemented the global brand and communication strategy and established data-driven and AI-supported foundations for future-ready brand management, strengthened internal anchoring of the corporate vision, and significantly advanced the transformation of corporate branding; awarded the CEO Award.
Alexander Uhde
Agency & Digital Consultant
Last position:
Agency & Digital Consultant at JANUS DIE WERBEMANUFAKTUR
- Digital Marketing
- E-Commerce Consulting
- LinkedIn Marketing
- Google Marketing
- Search Engine Optimization (SEO)
- Web Project Management
Natalia Naumann
Managing Director & Digital Consultant
Last position:
BIG direkt gesund Krankenkasse
- Development of a central platform for the digital implementation of health promotion measures in daycare centers and schools
- Responsible for project management, requirements management, and technical coordination
Sylvia Ewerling
Grower Insights Market Research
Last position:
Grower Insights Market Research at Kynetec
- Conducted 42 expert interviews for 7 projects (Ø 3 weeks each)
- Transcribed and analyzed insights for mid-sized and leading agricultural companies
- Delivered 2 reports (50-100 slides) for Bayer CS within 2 working days
- Surveyed trends and innovations in smart farming and agricultural communication
Thorsten Gropp
Senior Consultant Digitalization as Interim Manager
Last position:
Senior Consultant Digitalization as Interim Manager at State government of Bavaria
- Direct report to the health department manager at the State Ministry for Health and Care
- Digitalization of processes in all areas of the health department
- Process optimization in the Bavarian public health service (ÖGD)
- Project member “Health Department 2025”
Christian Schneider
Partner and AI Transformation Guide
Last position:
Partner and AI Transformation Guide at AI | Market | Dynamics & AI | Content | Excellence
Darav Taha
COO & Co-Founder
Last position:
COO & Co-Founder at MedTech Startup
Established and streamlined business development and sales processes, including implementation of CRM systems, marketing strategies, and search engine advertising
Expanded market reach through targeted outreach efforts
Implemented effective B2B marketing strategies to enhance brand visibility and product reach
Developed a strong sales pipeline focused on long-term relationship building and customer retention
Played a key role in the product development lifecycle from ideation to execution, ensuring compliance with market demands and regulatory standards
Led medical and technical teams to drive product development and company growth
Julia Decker
Management Consultant for Digital Transformation and Process Management
Last position:
Management Consultant for Digital Transformation and Process Management at Agile-minded
Overseeing 5 digital workstreams and supporting them in the selection and implementation of 15 digital cross-functional initiatives
Conducting regular status meetings to track initiative progress and budget consumption as well as remove blockers
Creating and communicating program guidelines and best practices
Designing and facilitating workshops and trainings
Reporting program achievements and impact to the change board
Defining and prioritizing Celonis process improvement initiatives
Driving the use of technologies such as process mining, machine learning and process automation to improve processes in IT, HR, Finance and Supply Chain
Establishing project teams and ensuring availability of key resources
Fostering collaboration among cross-functional teams to drive innovation and align objectives
Boris Saydakov
Digital Strategy Consultant
Last position:
Digital Strategy Consultant at Saydakov Digital Consulting
- Leading the development of the innovative real-time & on-demand translation platform software-as-a-service connecting customers, officials, and certified translators for a major Bavarian public sector client of approximately 40k employees.
Bengisu Yapar
Freelance BI, AI & Digital Strategy Consultant
Last position:
Freelance BI, AI & Digital Strategy Consultant at Various Clients
- Delivered AI-driven business and marketing strategies to global clients across various sectors.
- Supported small businesses and entrepreneurs with social media content creation, web design, UX/UI improvements, and digital marketing strategies.
- Automated analytics workflows and developed dashboards to monitor campaign performance and engagement metrics.
- Helped clients enhance their digital presence by combining creative storytelling with measurable insights.
- Advised on AI integration in marketing workflows to boost productivity and creative efficiency.
Mo Yazdani
Project Manager | Digital Transformation & Industrial Delivery
Last position:
Digital Transformation Consultant (Airbus) at Capgemini Engineering
- Supported the deployment of a digital solution across Airbus A330, A350, and Single Aisle programs, ensuring structured rollout aligned with program governance in live production environments
- Acted as an interface between engineering, manufacturing, quality, IT, and external partners to coordinate requirements, risks, and implementation activities
- Supported project governance, delivery tracking, and risk management in alignment with formal project and decision-making frameworks
- Contributed to continuous improvement through structured reporting, performance tracking, and standardized project processes
Discover over 15,000 top freelancers
Digital Consultants statistics
Typical experience
21 years
Average project duration
3 years
Certifications per freelancer
2
Top business areas
Information Technology, Project Management, Strategy
Top industries
Information Technology, Professional Services, Retail
Most common languages
German, English, Spanish
Bachelor's degree or higher
100%
Master's degree or higher
78%
Doctorate
8%
Salary / Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Digital Consultants & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Need clarity? Check out our simple overview of FRATCH
A Digital Consultant turns business goals into a concrete digital plan. They assess current processes, define priorities, recommend tools, and support rollout across teams. The work can cover strategy, operations, customer experience, or internal process improvement.
A freelance digital consultant is the better choice when the project is specific, urgent, or temporary. Companies often bring one in for a platform change, a CRM rollout, or a digital transformation initiative that needs outside expertise. It is also a good option when the team needs senior input before committing to a long-term role.
Look for structured problem solving, workshop facilitation, and the ability to connect business needs with technology. A strong digital consultant should understand tools such as CRM, CMS, analytics, automation, and integration basics. Good communication matters as much as technical knowledge, because the job often sits between business and IT.
The titles often overlap, but the scope can differ. A digital strategist usually focuses more on direction and prioritization, while a transformation consultant may work deeper on organization and change. A digital consultant can cover both, depending on the project and the client’s needs.
Typical deliverables include a current-state assessment, a roadmap, process maps, requirements, and a rollout plan. Many clients also need workshop outputs, vendor comparisons, or recommendations for digital tools. A good digital consultant leaves the team with decisions, not just ideas.
Both are possible. Remote collaboration works well for analysis, planning, documentation, and regular check-ins, while on-site sessions are useful for workshops, leadership interviews, and stakeholder alignment. In Germany, many companies want a mix of both, especially when several departments are involved.
Check whether the candidate has solved problems similar to yours, not just worked in the same industry. Ask how they handled resistance, how they aligned business and technical teams, and what changed after the project. A strong Digital Consultant can explain the logic behind decisions and the impact on the client’s business.
Clients usually want clear goals, fast orientation, and practical recommendations. A digital consultant should expect to work with management, operations, and technical teams, often with changing priorities. Good clients give access to the right people and expect direct, well-documented work.
Request a Free Demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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Philipp Thomaschewski
FRATCH CEO
