Customer Data Platform Experts in Germany

• Strategic consulting for the implementation of a CTV monetization concept in the livestreaming sector - sports
• Consulting and support in selecting monetization partners
• Strategic consulting and screening of ad technologies, their integration, and the implementation of an integrated business workflow
• Stakeholder management and management support
• Pricing, cost, and benefit analyses
• Sub-project leadership for external and internal stakeholders and teams

Founded and lead a Berlin-based sustainability consultancy for semiconductor, electronics, battery and industrial clients.

• Product carbon footprints and LCA (ISO 14040/44, ISO 14067, PACT), Scope 1-3 GHG inventories and decarbonisation roadmaps
• EU regulatory compliance: CSRD/ESRS and double materiality, CBAM, ESPR/Digital Product Passport, EU Battery Regulation, CRMA, WEEE, PPWR/EPR
• Critical raw materials strategy and market intelligence (e.g. gallium/germanium study for a global semiconductor manufacturer)
• EU-funded consortia and proposals (Horizon Europe, EIT RawMaterials, RAMP) Website: luminsustainability.com

• I help SMEs get VSME/VS-ready before their biggest customers come asking.
• Tailored SME Readiness Assessment and Implementation Road Map

• Managed end-to-end data workflows for LCA and carbon footprint assessments, including data collection, validation, structuring, and LCI modeling for metal alloys, ensuring high data quality and traceability.
• Developed a basic Excel automation tool to simplify carbon footprint calculations of metal alloys, replacing repetitive modelling in the software that previously took several hours.
• Communicated environmental impact results through quantitative analysis, visualizations and reports to support the broader project strategy.
• Performed environmental hotspot and scenario analysis to identify key impact drivers and assess opportunities for emissions reduction.

Results:

• Identified weaknesses in the MMM setup and attribution as a whole

Responsibilities:

• Audits of Marketing Mix Modelling, Multi-Touch-Attribution, Incrementality Testing

Channels & Tools: SEA, Affiliate, TV, Adtriba MTA & MMM, Google Meridian MMM

• Launched and leading a new venture in consulting & digital transformation.
• Supporting clients in transforming their organisations, scaling growth strategies, building digital operating models, and creating future proof organisations.

• Ongoing support and further development.

• Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
• Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
• Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
• Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
• Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
• Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
• Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
• Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
• Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
• Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
• Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
• Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
• Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
• CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
• Technical setup and structuring of data instances as well as coordination and support of data migrations
• Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
• Internal and external stakeholder management as well as coordination of interfaces and external agencies
• Technical project management from strategic concept development through implementation to analysis and continuous optimization

Job description Job title: Head of Marketing and Sales Job purpose: This role is responsible for the strategic and operational development and implementation of all marketing and sales activities. The goal is to maximize revenue through targeted sales and marketing strategies, drive subscriber and new customer acquisition, and successfully position products in the market – as well as optimize structures, sales channels, and conversion rates. Work closely with executive management and Profit Center leads to make a significant contribution to achieving the company’s goals. Responsibilities: Strategic planning and implementation

• Develop and implement marketing and sales strategies that drive sustainable revenue growth and support the goals of the specialist publisher – with a focus on subscriptions and repeat purchases per customer
• Be responsible for the strategic use and allocation of the marketing and sales budget across different channels to achieve the established sales targets
• Analyze market trends, the competitive landscape, and target audiences to identify new market and sales opportunities
• Develop successful product testing strategies and effective market research methods Campaign management
• Manage target audience- and product-specific campaigns across digital and traditional channels, including performance tracking and optimization
• Manage the content lead strategy and position publications across different media channels Sales management and development
• Be responsible for planning, monitoring, and optimizing sales processes and structures
• Make decisions related to the further development of projects
• Maintain and grow relationships with existing customers, and expand the active contact pool with new customers People management and development
• Provide professional and disciplinary leadership to department heads in marketing and sales
• Support employee development and establish a performance-oriented team culture focused on sales targets
• Set, track, and measure goals
• Conduct feedback and annual review meetings, including evaluations and setting any necessary actions
• Set salary adjustments and bonuses within the budget approved by executive management
• Hire new employees within the planned or approved roles and budgets Business management, analysis, and reporting
• Prepare regular reports and KPI analyses to measure the performance of marketing and sales activities and identify specific actions and recommendations
• Make decisions related to product tests (test results and the resulting sales forecasts)
• Manage revenue and cost planning (UKE) in relation to sales figures and marketing/sales budgets, and ensure these are achieved and maintained
• Prepare a monthly forecast of all relevant figures Authority: Independently carry out all measures required to achieve targets within company policies and plans that lead to or are necessary for positive development in sales figures and revenue. The job holder represents the specialist publisher and its brands externally to service providers, suppliers, and customers in line with its vision, mission, and values. Reports to: Executive management Direct reports: All department heads in sales and marketing

Qualifications: Requirements for the role:

• A completed degree in business administration, marketing, communications, or a comparable qualification
• Proven success in strategic and operational (performance) marketing and sales
• In-depth understanding of B2B marketing and sales strategies and the relevant channels and tools
• Analytical thinking and a strong ability to make data-driven decisions
• Excellent communication skills, including when supporting change processes
• Extensive leadership experience
• Good knowledge of MS Office365 Job holder: Rüdiger Hahn Merching, 04.11.2024

Vetain.de

Building and expanding the existing affiliate network

• Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
• Commissioned / agency contract for building a new affiliate network
• Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
• Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network

• Consulting on CRM processes and features
• AI infusion workshops to introduce AI apps for critical business processes
• Prototyping – vibe coding with Lovable
• Developing several apps for global bid management in a CPQ, Salesforce and SAP 4 Hana environment
• Requirements and process management
• Introducing a new data governance model
• AI infusion – supporting apps and business processes with AI applications
• Portfolio management of AI ideas: identifying and selecting AI projects in bid management
• Prototyping AI projects with Lovable.dev
• Building an AI data foundation in Snowflake
• Blueprint for various business units and global rollout
• An agile prototype-first approach using Design Thinking and vibe coding to prototype all applications
• Presentation at a global conference on the use of AI in business and validating ideas with Design Thinking & vibe coding
• AI infusion workshops at global conferences to prototype ideas with business stakeholders

• Built risk matrix engine using Apex & LWC; integrated Onfido for document verification.

agentic-engineer.online is my publicly testable live demo and at the same time the platform where I show my work. Originally created as a recruitment trial task, I have since continued to run it as my own demo, learning, and product project — on a Hetzner VPS behind a Cloudflare tunnel, through a multi-stage AI-orchestrated deploy pipeline with snapshot rollback. If a deploy step breaks, the system falls back to the last clean snapshot, the script is adjusted, the test repeated — empirical, test-driven, without hand tuning.

• Technically behind it: Python and FastAPI, an OpenRouter model cascade, SQLite persistence, and Cloudflare edge tuning.
• I am the developer and the strictest customer of my own AI work in one person — what started as a prototype has become a tool I use every day and against which I test my own products.

• Responsibilities:
• Collaborate with Product Owner to define functional and technical requirements
• Quarterly Roadmap definition with Executives and Product Owner
• Fix bug and develop new features in Go and Typescript
• Manage and mentor full stack engineering team
• System Design in a micro-service environment
• Guarantee application security
• Improve engineering efficiency and deliverable quality
• Support automation with agentic-AI workflow
• Achievements:
• Improved security and data privacy awareness in the team with workshops around best practices, security measures and attacks types
• Conceptualized, designed and successfully released a new real-time chat application for our partners improving partner/company relationship and collaboration efficiency in Go and Typescript
• Reduced meeting hours for engineers by restructuring projects preparation workflow in collaboration with product team