Customer Data Platform Experts in Munich
in minutes with vetted professionals and the power of AI.Hire experts who connect customer profiles, unify event and CRM data, and shape CDP workflows for activation, segmentation, and consent-aware delivery. Get fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Munich, who have recently used Customer Data Platform
Tom Gufler
Last position:
Digitalization Consultant at LichtBlick SE – Green Electricity & Innovation
- Concept & IT implementation of inbound B2C campaigns, BPM process documentation
- Cross-departmental implementation of multiple whitepapers / guides
- Setup of the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
- Project controlling, process documentation, testing and training / coaching, analytics reports
- Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition
Andreas B.
Last position:
Partner / Co-Founder at Nexarro
- Launched and leading a new venture in consulting & digital transformation.
- Supporting clients in transforming their organisations, scaling growth strategies, building digital operating models, and creating future proof organisations.
Yannik Süß
Last position:
Freelance - IT Data Project Manager at Messe München GmbH
- Integrated data from various sources into the Datawarehouse using Microsoft SQL Server, ensuring data integrity and optimizing performance
- Developed and implemented multiple data visualization solutions in PowerBI, Excel, and Looker Studio, focusing on scalability and efficiency
- Managed close stakeholder relationships, ensuring consistent communication and understanding of data needs
- Conducted thorough requirement analysis to align with business objectives
- Led cross-functional teams to deliver data-driven projects on time
Boris Azar
Last position:
Owner and Manager at UBITEQ.io
- Management of digital business
- Design, build and run solutions based on ubiquitous technologies
Jennifer Kiunke
Last position:
AI Product Manager and Engineer at Human-in-the-Loop Studio
- Architected and built a GenAI-based automated asset-generation tool for social media campaigns using Nano Banana and Python. It takes a campaign brief, target audience, and two products as input, generates optimized prompts for image and text creation, and uses functions for text positioning, visually appealing overlays, resizing, and structured uploads to AWS S3.
- Engineered and built a multi-agent news intelligence platform with specialized roles including retriever agents (Tavily web scraping), synthesizer agents, and Claude as curator/orchestrator, designing autonomous agent collaboration patterns using LangChain and RAG.
- Built an autonomous customer service agent using n8n and LLMs, delivering end-to-end support automation with transparent reasoning, governance controls, and scalable workflow orchestration using Python and vector databases.
- Developed a financial validation engine featuring ML-powered anomaly detection for invoice plausibility, compliance automation, and risk mitigation using TensorFlow and SQL.
- Created a cost optimization application using OCR, AI, Pandas, and NumPy for data analysis to identify cost optimization potential.
Bhanu Avula
Last position:
Freelance Salesforce CRM and Marketing Cloud Expert at Arkplus
- Engage with stakeholders across departments to identify and document business needs, goals, and objectives.
- Conduct interviews, workshops, and surveys to gather comprehensive requirements for Salesforce solutions.
- Configure Salesforce products such as Sales Cloud, Service Cloud, Marketing Cloud, Health Cloud, and Data Cloud to align with the company's requirements.
- Analyze existing business processes and identify opportunities for improvement and automation within the Salesforce platform.
- Build campaigns, automation and journeys, data management, API and integrations, scripting and customization, analytics and reporting, introduction of generative AI capabilities.
- Develop custom applications using Apex, Visualforce, and Lightning Components; create and customize Salesforce objects, workflows, validation rules, and triggers; implement custom user interfaces using Lightning Web Components (LWC).
- Develop training materials and conduct training sessions to ensure effective user adoption of Salesforce solutions.
- Provide ongoing support to end-users, addressing issues and ensuring they are proficient in using Salesforce tools.
- Create and execute test plans, including unit testing, integration testing, and user acceptance testing (UAT).
- Identify and resolve issues, ensuring that Salesforce solutions meet business requirements and quality standards.
- Design and implement customized reports and dashboards to provide actionable insights and support data-driven decision-making and product delivery.
Nikolay Tonev
Last position:
Senior Cloud Data Architect at Cloudreach/Eviden (an ATOS Company)
- Architected a self-service Google Kubernetes Engine (GKE) platform for a major financial institution (Commerzbank), enabling 1000+ users across hundreds of product teams to autonomously provision resources and significantly accelerate development cycles.
- Designed a data-product-oriented platform architecture for the UK Department for Transport (DfT) to serve over 1500 direct end-users and numerous connected third-party systems, enhancing data accessibility and governance.
- Drove business growth by developing the strategic roadmap for the 'One Cloud' business line, targeting a 10% revenue increase.
- Served as a key member of the CTO Authority, providing strategic guidance on internal cloud initiatives and best practices.
Discover over 15,000 top freelancers
Statistics of experts using Customer Data Platform
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
2.7 years
Positions per freelancer
7
Top business areas
Information Technology, Project Management, Business Intelligence
Top industries
Information Technology, Professional Services, Advertising
Certification focus areas
Information Technology, Business Intelligence, Marketing
Bachelor's degree or higher
100%
Master's degree or higher
67%
Doctorate
33%
Certifications per freelancer
5
Most common languages
German, English, Bulgarian
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Munich using Customer Data Platform
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What a CDP does
A Customer Data Platform, or CDP, brings customer data into one place and turns scattered signals into usable profiles. It helps teams link website activity, app events, CRM records, and campaign data so they can work from a single customer view.
Typical work
- Unify data from web, app, email, CRM, and support tools
- Define identity resolution and profile stitching rules
- Build audiences for activation in marketing and sales tools
- Set up event tracking, consent logic, and data quality checks
Common ecosystems
CDP work often sits next to tools like Segment, Adobe Experience Platform, Tealium, mParticle, and Salesforce Data Cloud. Strong specialists understand how these systems connect to warehouses, analytics stacks, tag managers, and downstream channels.
When freelancers help
Companies bring in freelance expertise when a CDP rollout is blocked, data sources need joining, or audience logic is failing. In Munich, this is common in sectors with complex customer journeys, such as mobility, retail, travel, insurance, and B2C subscription services.
What good specialists deliver
Good professionals think in data flows, not just screens. They can map events, spot broken identities, document schemas, and work with marketing, analytics, and privacy stakeholders without losing the technical detail.
What to look for
- Clear understanding of data models and identity resolution
- Practical experience with activation and downstream destinations
- Care around consent, governance, and data quality
- Ability to explain trade-offs between build, buy, and integrate
- Strong coordination with technical and business teams
Frequently asked questions
Everything clients usually want to know about Customer Data Platform, in one place.
A Customer Data Platform collects customer signals from many sources and turns them into profiles that teams can use for segmentation, personalization, and activation. It is commonly used when a company wants one place to manage identity, events, and audience delivery across marketing and analytics tools.
A CDP is built to unify customer data and make it usable for activation, while a warehouse is broader and more flexible for storage and analysis. A CRM focuses on known relationships and sales activity, so it usually does not handle the same event-level stitching or audience workflows.
A strong Customer Data Platform specialist usually understands event tracking, data modeling, identity resolution, APIs, and consent handling. Useful adjacent skills include analytics implementation, warehouse tooling, tag management, and marketing operations.
Most Customer Data Platform work needs solid discovery at the start because source systems, customer IDs, and activation goals shape the setup. A freelancer should review data sources, event naming, destination tools, and privacy rules before changing anything in production.
Most CDP tasks can be done remotely if the specialist has access to documentation, test environments, and the right stakeholders. On-site time can help in Munich when teams need workshops on data ownership, consent flows, or cross-functional planning, but it is rarely required for the full project.
Look for a Customer Data Platform professional who can explain why profiles match the way they do and how they would test the result. Good work is visible in clean schemas, reliable audience logic, clear documentation, and fewer breaks between source data and activation.
Yes, but the fit depends on your data flow and operating model. Customer Data Platform projects around Segment, Tealium, or Adobe Experience Platform often differ in how much engineering, governance, and downstream activation they need, so the best specialist is the one who has worked with the specific setup you run.
In Munich, CDP expertise often comes from teams in retail, mobility, travel, insurance, and subscription businesses that need cleaner customer data across channels. These teams usually want support with integrations, audience design, and collaboration between technical and marketing stakeholders.
The average hourly rate of freelancers in Munich, Germany who have used Customer Data Platform in their recent projects is 97 €, which corresponds to a daily rate of about 778 € based on an 8-hour working day.
Of the freelancers in Munich, Germany who have used Customer Data Platform in their recent projects, 100% hold at least a Bachelor's degree, 67% hold at least a Master's degree, and 33% hold a doctorate.
On average, freelancers in Munich, Germany who have used Customer Data Platform in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 2.7 years.
The most common languages among freelancers in Munich, Germany who have used Customer Data Platform in their recent projects are German (100%), English (100%), and Bulgarian (14%).
The most common industries among freelancers in Munich, Germany who have used Customer Data Platform in their recent projects are Information Technology (86%), Professional Services (86%), and Advertising (43%).
The most common business areas among freelancers in Munich, Germany who have used Customer Data Platform in their recent projects are Information Technology (100%), Project Management (86%), and Business Intelligence (71%).
Main locations of FRATCH Experts, who have recently used Customer Data Platform
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Countries:
Berlin Hamburg 
Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
