Salesforce Marketing Cloud Experts in Munich
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Meet FRATCH Experts in Munich, who have recently used Salesforce Marketing Cloud
Christiane Neher
Last position:
Management Consultant at Christiane Neher Management Consulting
Large Insurance Company – Consultant Wiesbaden: Consulting support for the introduction of an integrated planning and performance management framework (operational, financial, customer) to enhance customer-centric transparency, decision-making quality, and steering capabilities across all lines of business within an insurance organization:
- Analysis of existing processes, reports, KPIs, and KPI calculation methodologies
- Design and introduction of new, standardized customer KPIs (gross/net), as well as key steering metrics with consistent linkage across all lines of business
- Recalculation, validation, and plausibility checks of KPIs based on existing and newly integrated data sources
- Conceptual support for the development of an integrated reporting and performance management setup
- Execution of customer insights analyses to identify patterns and anomalies within customer data clusters
Large retail company – Consultant in Karlsruhe: Advisory services for the setup and step-by-step implementation of an internationally deployable RELEX solution in the supply chain management environment:
- Advising overall and sub-project management on methodology, project setup and steering (e.g. agile approach, Jira configuration, RELEX phases, Jira Structure PPM)
- Strategic-operational consulting for the introduction of RELEX including best practices
- Support in defining overarching goals and requirements (2-year target picture)
- Guidance in scoping a relevant supply chain network segment for the project
- Development of a roadmap for iterative, incremental RELEX setup and rollout
- Assessment of project dependencies (interfaces, configurations, etc.)
- Advice on prioritized implementation of business requirements and data interfaces
- Support in test planning (data validation, system testing, UAT)
- Consulting on internationalization, change management, training, and knowledge transfer
- Stakeholder advisory and alignment activities between the client, implementation partner, and RELEX
Insurance company – Management Consultant in Munich: Analysis, consulting and support for the optimization of a large-scale business and IT transformation. Focus on strategically important programs and modernization projects in the area of Managed Services Operations and processes:
- Review of project plans and deliverables; analysis of programs and projects (e.g. cloud approach, process standardization, system integration, roadmaps)
- Identification of technical, functional and personnel risks and challenges; development of content-related measures and alternative solutions
- Proposal of quality improvements for program and modernization efforts
- Sparring partner and professional, technical, structural and organizational consulting for project and program management
Large retail group – Management Consultant & Stream Lead in Cologne: Consulting, process, project and product management for the introduction and implementation of a large strategic program in the field of advanced analytics, assortment and space management:
- Setup, test and rollout of a new space planning, automation and optimization product based on the existing cluster-based merchandising approach
- Definition and setup of new processes and transformation and change management measures for the new store-specific merchandising approach
- Collaboration with Advanced Analytics and IT (internal and external) for software implementations, automations, extensions and interfaces
- MVP approach and piloting in phases with gradual rollout (pilot with 80 stores, region with 500 stores, national level with 4000 stores)
Large retail company – Agile Coach & Change Agent in Cologne: Agile coach, OKR master and facilitator for the introduction of the OKR approach in a large strategic digitization program for retail stores:
- Coaching of the core team with topic managers and team leads
- Introduction to the OKR topic and setup of the OKR cycle
- Establishment of the OKR approach in teams and on a cross-team level
Delivery and logistics company – Management Consultant in United Kingdom: Consulting and coaching in the restructuring of the Data Analytics department:
- Analysis of current challenges
- Definition of overarching goals
- Development of a proposal for a new team structure
- Identification of required competencies, skills and responsibilities
- Advisory and alignment on communication and change management strategy
Norbert Gunia
Last position:
Support for implementing the Pimcore CMS as well as support assistance and partner management at Akademisch Arbeitsgemeinschaft GmbH
- Support for implementing the Pimcore CMS, support assistance, and partner management for the existing application landscape.
- Know-how transfer to the existing application landscape.
- Advising stakeholders on the new implementation.
- Support in data modeling for Pimcore.
- Designing and overseeing data migrations from Salesforce to Pimcore using ESB.
- Creating user stories.
- 3rd level support for business-critical processes.
- Technologies: Salesforce Marketing, Sales, and Service Cloud; Talend ESB; Pimcore; Shopware; ERP system Move; DB2; MySQL; MS Office; MS Visio; Jira; Confluence.
Philip Scheibl
Last position:
CEO & Owner at Scheibl GmbH
- Optimization of strategic and operational processes for improved best practice
- Digital transformation to Data Driven Marketing, cyber security, fraud protection
- Digital communication solutions in online marketing to visualise and increase competencies, performance components, brand presence and competitive differentiation
- BI, tracking and financial model optimisation
- Knowledge promotion and synergy networking in the business process and implementation
- Go-to-market strategy
- API and data automation development
- UTM parameters and performance KPIs
- Technologies: MS Power BI, Adobe Analytics, Datorama, Tableau, Qlik, Google Analytics, Salesforce, Braze, Adobe Experience Cloud, FSCM, SOC and SIEM analytics, API, DWH, CDH
Sudharshana Rahul
Last position:
Product Manager – AI for Impact Edition II at N3XTCODER
- Led the development of a circularity assessment tool aimed to help architects evaluate and enhance building circularity from an early design phase
- Conducted an in-depth analysis of the existing tool to map user flows and decode the underlying calculation logic
- Facilitated structured discussions with a cross-functional team and domain experts to refine the problem statement and define project priorities to deliver within a 6-week agile sprint
- Delivered a clickable prototype with a simplified user experience, integrating AI-guided assistance with smart tooltips, an ML-based material suggestion/matching logic and a custom GPT for value-added insights
- Tool is currently under consideration for continued development support by N3XTCODER and AI consulting support from Civic Coding Consulting
Piotr Kuczyński
Last position:
Senior Software Engineer at On
- Built middleware service integrating EDI providers and marketplace partners with Microsoft Dynamics 365 to receive sales orders and communicate shipments, invoices, inventory, and price catalogues
- Utilized a mixture of REST APIs and event-driven data processing pipelines
Bhanu Avula
Last position:
Freelance Salesforce CRM and Marketing Cloud Expert at Arkplus
- Engage with stakeholders across departments to identify and document business needs, goals, and objectives.
- Conduct interviews, workshops, and surveys to gather comprehensive requirements for Salesforce solutions.
- Configure Salesforce products such as Sales Cloud, Service Cloud, Marketing Cloud, Health Cloud, and Data Cloud to align with the company's requirements.
- Analyze existing business processes and identify opportunities for improvement and automation within the Salesforce platform.
- Build campaigns, automation and journeys, data management, API and integrations, scripting and customization, analytics and reporting, introduction of generative AI capabilities.
- Develop custom applications using Apex, Visualforce, and Lightning Components; create and customize Salesforce objects, workflows, validation rules, and triggers; implement custom user interfaces using Lightning Web Components (LWC).
- Develop training materials and conduct training sessions to ensure effective user adoption of Salesforce solutions.
- Provide ongoing support to end-users, addressing issues and ensuring they are proficient in using Salesforce tools.
- Create and execute test plans, including unit testing, integration testing, and user acceptance testing (UAT).
- Identify and resolve issues, ensuring that Salesforce solutions meet business requirements and quality standards.
- Design and implement customized reports and dashboards to provide actionable insights and support data-driven decision-making and product delivery.
Alana Rokus
Last position:
Principal Consultant at Digital Experience Company d.o.o.
- End-to-end ownership of various journeys, leading the conception phase and translation of business requirements into technical specification.
- Designing and creating omnichannel customer journeys across key touchpoints for a seamless customer experience (e.g., welcome or reactivation journey for online and offline buyers, including planning, execution, and reporting).
- Utilizing customer journey mapping to identify pain points and key moments that matter.
- Leveraging AI use cases for e.g. content mapping.
- Analyzing journey and survey results to identify optimization measurements for KPI improvements.
- Deep diving into data collection and activation strategies.
- Creation of profound CRM playbooks for markets to leverage full CRM potential.
- Benchmarking industry standards and analyzing competitors.
- Advising on loyalty program development and embedding into CRM activities.
- Leading CRM migration stream within a cross-cloud enterprise project.
- Preparing management presentations.
- Designing, creating, and analyzing customer surveys & campaigns.
- Supporting the customer service team in optimizing processes with service tools.
- Always adopting a customer-centric approach.
- Engaging in requirements engineering and working in agile scrum teams daily.
Steffen Paul
Last position:
Consulting at International Trading House
- Consulting, coaching and support of the new IT manager as part of the internationalization
- Development of the IT and digitalization strategy
- Design of the consolidated target application architecture (Microsoft Dynamics, dc Commerce, Magic XPI)
Pasun Zarif
Last position:
Marketing Manager E-Commerce EU-W at LEDVANCE GmbH
- Management and optimization of all marketplaces in the advertising area, focusing on Amazon, eBay & Otto and other smaller marketplaces
- Budget and revenue responsibility for the advertising area
- Achieved an ad revenue of approx. €13M with approx. €2.5M ad spend in 2.5 years
- Integration and implementation of ad technologies for optimal execution of all relevant ad measures
- Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better use of intraday and audience data
- Expertise in Search Engine Advertising
Syed Mustafa Ali
Last position:
Product Manager (SFMC Consultant) at Lidl
- Led B2B Mar-Tech strategy and €3.5M+ project alignment across 18+ markets, functioning as the primary bridge for freelance consultant - Product/Tech/Sales stakeholders.
- Implemented 40+ personalized customer journeys in Salesforce Marketing Cloud (SFMC), achieving a 30% uplift in conversion rate through marketing automation.
- Conducted competitive analysis and utilized market insights to define a unique value proposition, driving a 34% increase in website traffic through strategic execution.
Maike Petersen
Last position:
Consultant Email Marketing, MarCom at MERCK
- Empowerment Email Marketing
- Enabling introduction of KPI driven marketing
- Website optimization
Discover over 15,000 top freelancers
Statistics of experts using Salesforce Marketing Cloud
Aggregated from the professional profiles of matched freelancers.
Experience
21 years
Position duration
2.6 years
Positions per freelancer
11
Top business areas
Marketing, Business Intelligence, Information Technology
Top industries
Information Technology, Professional Services, Advertising
Certification focus areas
Product Development, Information Technology, Sales
Bachelor's degree or higher
100%
Master's degree or higher
67%
Doctorate
11%
Certifications per freelancer
5
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Munich using Salesforce Marketing Cloud
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What it does
Salesforce Marketing Cloud is used to plan and run customer journeys across email, mobile, web, and ads. It helps teams send the right message at the right stage of the lifecycle. Many companies also know it as SFMC or Marketing Cloud.
Where it fits
- Journey Builder for automated journeys
- Email Studio for campaign execution
- Audience Studio and data segmentation
- Mobile and SMS messaging
- Salesforce CRM data connections
It often sits in larger Salesforce setups, where marketing, sales, and service data need to work together.
Skills that matter
Strong professionals know segmentation, triggered messaging, data extensions, templates, deliverability, and consent-aware campaign design. They also understand how to keep journeys readable, maintainable, and tied to business goals. Good work here is both technical and precise.
When freelancers help
Companies bring in freelance experts for implementations, journey rebuilds, template work, troubleshooting, and ongoing campaign support. They are also useful when a team needs help with migrations, CRM integration, or cleanup after years of manual work. In Munich, this often matters for enterprise marketing teams that need both local coordination and remote delivery.
Common deliverables
- Journey maps and lifecycle designs
- Email templates and dynamic content
- Automation and segmentation logic
- Data model reviews and field mapping
- Testing, QA, and launch support
The best experts leave behind clear naming, clean data flow, and setups that the team can maintain.
What good specialists bring
A strong SFMC specialist asks about audience structure, source systems, and approval steps before touching the build. They know how to work with Salesforce CRM, APIs, tracking, and content blocks without creating brittle setups. That mix of campaign thinking and technical discipline is what keeps Marketing Cloud reliable over time.
Frequently asked questions
What clients ask us most about Salesforce Marketing Cloud — answered in short.
Salesforce Marketing Cloud is used to run personalized customer communication across email, mobile, and other channels. Teams use it for journeys, campaign automation, segmentation, and lifecycle messaging. It is a fit when marketing needs repeatable execution, not just one-off sends.
SFMC is the common shorthand for Salesforce Marketing Cloud, and many people simply say Marketing Cloud. The product is part of the Salesforce ecosystem, so you will often see it discussed together with Sales Cloud or Service Cloud. In hiring, make sure the specialist has worked in the exact product area you need, not just another marketing tool.
Salesforce Marketing Cloud is usually chosen when a company needs deeper Salesforce CRM alignment, stronger journey control, and complex segmentation. HubSpot is often simpler to run, while Adobe Journey Optimizer is a different fit for teams already invested in Adobe. The right choice depends on your data model, channel mix, and governance needs.
A strong Salesforce Marketing Cloud specialist should also know data management, SQL-style segmentation, email deliverability, testing, and CRM integration basics. Experience with Salesforce objects, APIs, and content design is often useful too. For many projects, they also need a good grasp of consent rules and campaign operations.
For Marketing Cloud work, the real question is complexity. A simple email build may need only a focused specialist, while a journey redesign or migration needs someone who understands data, automation, and the wider Salesforce setup. The more systems and handoffs involved, the more important proven hands-on experience becomes.
Yes, most Salesforce Marketing Cloud work can be done remotely if the scope is clear and access is set up well. Munich teams often mix remote delivery with local workshops for planning, stakeholder reviews, or launch support. If German-language coordination is important, say so early.
Ask for examples that show real build quality in Marketing Cloud: clean Journey Builder logic, reusable templates, sensible data structure, and careful QA. Good specialists explain their choices clearly and spot risks before launch. If they can describe how they handled deliverability, tracking, and CRM data, that is a strong sign.
A good SFMC freelancer will ask about the data source, channel mix, audience rules, approval flow, and what success looks like. They may also ask which Salesforce systems are connected and who owns content, testing, and sign-off. Those answers decide whether the project is a quick build or a deeper setup effort.
The average hourly rate of freelancers in Munich, Germany who have used Salesforce Marketing Cloud in their recent projects is 114 €, which corresponds to a daily rate of about 911 € based on an 8-hour working day.
Of the freelancers in Munich, Germany who have used Salesforce Marketing Cloud in their recent projects, 100% hold at least a Bachelor's degree, 67% hold at least a Master's degree, and 11% hold a doctorate.
On average, freelancers in Munich, Germany who have used Salesforce Marketing Cloud in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 2.6 years.
The most common languages among freelancers in Munich, Germany who have used Salesforce Marketing Cloud in their recent projects are German (100%), English (100%), and French (27%).
The most common industries among freelancers in Munich, Germany who have used Salesforce Marketing Cloud in their recent projects are Information Technology (91%), Professional Services (64%), and Advertising (55%).
The most common business areas among freelancers in Munich, Germany who have used Salesforce Marketing Cloud in their recent projects are Marketing (100%), Business Intelligence (82%), and Information Technology (82%).
Main locations of FRATCH Experts, who have recently used Salesforce Marketing Cloud
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
