Salesforce Marketing Cloud Experts in Munich

Member of the Revenue Operations Leadership Team

• Lead a global 13-person marketing organization across brand, demand generation, digital, and partner marketing, with responsibility for a €5M budget and international growth programs.
• Define market positioning, value propositions, and messaging for complex cybersecurity and AI-enabled software, translating technical capabilities into clear customer, partner, and commercial value.
• Generated €45M in annual pipeline through integrated demand generation, ABM, and partner programs aligned with priority ICPs and revenue targets.
• Doubled marketing ROI within 12 months by reallocating investment, strengthening performance governance, and introducing AI-enabled workflows.
• Established RevOps-aligned planning and shared performance frameworks with Sales, improving funnel transparency, prioritization, and commercial accountability.
• Delivered double-digit revenue growth among strategic partners through MDF-supported and campaign-in-a-box growth initiatives in a newly launched partner relationship management tool.
• Introduced AI-supported content, lead-nurturing, and workflow automation using Claude, ChatGPT, and n8n, reducing marketing turnaround times by 30%.
• Represented WithSecure in European cybersecurity policy and industry forums, contributing to positioning papers and executive-level stakeholder engagement.

• Built middleware service integrating EDI providers and marketplace partners with Microsoft Dynamics 365 to receive sales orders and communicate shipments, invoices, inventory, and price catalogues
• Utilized a mixture of REST APIs and event-driven data processing pipelines

• End-to-end ownership of various journeys, leading the conception phase and translation of business requirements into technical specification.
• Designing and creating omnichannel customer journeys across key touchpoints for a seamless customer experience (e.g., welcome or reactivation journey for online and offline buyers, including planning, execution, and reporting).
• Utilizing customer journey mapping to identify pain points and key moments that matter.
• Leveraging AI use cases for e.g. content mapping.
• Analyzing journey and survey results to identify optimization measurements for KPI improvements.
• Deep diving into data collection and activation strategies.
• Creation of profound CRM playbooks for markets to leverage full CRM potential.
• Benchmarking industry standards and analyzing competitors.
• Advising on loyalty program development and embedding into CRM activities.
• Leading CRM migration stream within a cross-cloud enterprise project.
• Preparing management presentations.
• Designing, creating, and analyzing customer surveys & campaigns.
• Supporting the customer service team in optimizing processes with service tools.
• Always adopting a customer-centric approach.
• Engaging in requirements engineering and working in agile scrum teams daily.

Large Insurance Company – Consultant Wiesbaden: Consulting support for the introduction of an integrated planning and performance management framework (operational, financial, customer) to enhance customer-centric transparency, decision-making quality, and steering capabilities across all lines of business within an insurance organization:

• Analysis of existing processes, reports, KPIs, and KPI calculation methodologies
• Design and introduction of new, standardized customer KPIs (gross/net), as well as key steering metrics with consistent linkage across all lines of business
• Recalculation, validation, and plausibility checks of KPIs based on existing and newly integrated data sources
• Conceptual support for the development of an integrated reporting and performance management setup
• Execution of customer insights analyses to identify patterns and anomalies within customer data clusters

Large retail company – Consultant in Karlsruhe: Advisory services for the setup and step-by-step implementation of an internationally deployable RELEX solution in the supply chain management environment:

• Advising overall and sub-project management on methodology, project setup and steering (e.g. agile approach, Jira configuration, RELEX phases, Jira Structure PPM)
• Strategic-operational consulting for the introduction of RELEX including best practices
• Support in defining overarching goals and requirements (2-year target picture)
• Guidance in scoping a relevant supply chain network segment for the project
• Development of a roadmap for iterative, incremental RELEX setup and rollout
• Assessment of project dependencies (interfaces, configurations, etc.)
• Advice on prioritized implementation of business requirements and data interfaces
• Support in test planning (data validation, system testing, UAT)
• Consulting on internationalization, change management, training, and knowledge transfer
• Stakeholder advisory and alignment activities between the client, implementation partner, and RELEX

Insurance company – Management Consultant in Munich: Analysis, consulting and support for the optimization of a large-scale business and IT transformation. Focus on strategically important programs and modernization projects in the area of Managed Services Operations and processes:

• Review of project plans and deliverables; analysis of programs and projects (e.g. cloud approach, process standardization, system integration, roadmaps)
• Identification of technical, functional and personnel risks and challenges; development of content-related measures and alternative solutions
• Proposal of quality improvements for program and modernization efforts
• Sparring partner and professional, technical, structural and organizational consulting for project and program management

Large retail group – Management Consultant & Stream Lead in Cologne: Consulting, process, project and product management for the introduction and implementation of a large strategic program in the field of advanced analytics, assortment and space management:

• Setup, test and rollout of a new space planning, automation and optimization product based on the existing cluster-based merchandising approach
• Definition and setup of new processes and transformation and change management measures for the new store-specific merchandising approach
• Collaboration with Advanced Analytics and IT (internal and external) for software implementations, automations, extensions and interfaces
• MVP approach and piloting in phases with gradual rollout (pilot with 80 stores, region with 500 stores, national level with 4000 stores)

Large retail company – Agile Coach & Change Agent in Cologne: Agile coach, OKR master and facilitator for the introduction of the OKR approach in a large strategic digitization program for retail stores:

• Coaching of the core team with topic managers and team leads
• Introduction to the OKR topic and setup of the OKR cycle
• Establishment of the OKR approach in teams and on a cross-team level

Delivery and logistics company – Management Consultant in United Kingdom: Consulting and coaching in the restructuring of the Data Analytics department:

• Analysis of current challenges
• Definition of overarching goals
• Development of a proposal for a new team structure
• Identification of required competencies, skills and responsibilities
• Advisory and alignment on communication and change management strategy

• Optimization of strategic and operational processes for improved best practice
• Digital transformation to Data Driven Marketing, cyber security, fraud protection
• Digital communication solutions in online marketing to visualise and increase competencies, performance components, brand presence and competitive differentiation
• BI, tracking and financial model optimisation
• Knowledge promotion and synergy networking in the business process and implementation
• Go-to-market strategy
• API and data automation development
• UTM parameters and performance KPIs
• Technologies: MS Power BI, Adobe Analytics, Datorama, Tableau, Qlik, Google Analytics, Salesforce, Braze, Adobe Experience Cloud, FSCM, SOC and SIEM analytics, API, DWH, CDH

• Led the development of a circularity assessment tool aimed to help architects evaluate and enhance building circularity from an early design phase
• Conducted an in-depth analysis of the existing tool to map user flows and decode the underlying calculation logic
• Facilitated structured discussions with a cross-functional team and domain experts to refine the problem statement and define project priorities to deliver within a 6-week agile sprint
• Delivered a clickable prototype with a simplified user experience, integrating AI-guided assistance with smart tooltips, an ML-based material suggestion/matching logic and a custom GPT for value-added insights
• Tool is currently under consideration for continued development support by N3XTCODER and AI consulting support from Civic Coding Consulting

• Engage with stakeholders across departments to identify and document business needs, goals, and objectives.
• Conduct interviews, workshops, and surveys to gather comprehensive requirements for Salesforce solutions.
• Configure Salesforce products such as Sales Cloud, Service Cloud, Marketing Cloud, Health Cloud, and Data Cloud to align with the company's requirements.
• Analyze existing business processes and identify opportunities for improvement and automation within the Salesforce platform.
• Build campaigns, automation and journeys, data management, API and integrations, scripting and customization, analytics and reporting, introduction of generative AI capabilities.
• Develop custom applications using Apex, Visualforce, and Lightning Components; create and customize Salesforce objects, workflows, validation rules, and triggers; implement custom user interfaces using Lightning Web Components (LWC).
• Develop training materials and conduct training sessions to ensure effective user adoption of Salesforce solutions.
• Provide ongoing support to end-users, addressing issues and ensuring they are proficient in using Salesforce tools.
• Create and execute test plans, including unit testing, integration testing, and user acceptance testing (UAT).
• Identify and resolve issues, ensuring that Salesforce solutions meet business requirements and quality standards.
• Design and implement customized reports and dashboards to provide actionable insights and support data-driven decision-making and product delivery.

• Led B2B Mar-Tech strategy and €3.5M+ project alignment across 18+ markets, functioning as the primary bridge for freelance consultant - Product/Tech/Sales stakeholders.
• Implemented 40+ personalized customer journeys in Salesforce Marketing Cloud (SFMC), achieving a 30% uplift in conversion rate through marketing automation.
• Conducted competitive analysis and utilized market insights to define a unique value proposition, driving a 34% increase in website traffic through strategic execution.

• Consulting, coaching and support of the new IT manager as part of the internationalization
• Development of the IT and digitalization strategy
• Design of the consolidated target application architecture (Microsoft Dynamics, dc Commerce, Magic XPI)

• Empowerment Email Marketing
• Enabling introduction of KPI driven marketing
• Website optimization