Emarsys Expert in Germany

Working Environment

• Insurance / Claims Management (Property, Liability, Automotive)
• REST-based ClaimAPI with Guidewire ClaimCenter

Scope

• Further development of the internal REST-based ClaimAPI with Guidewire ClaimCenter as the backend and various portals/front-end offices as clients, and with the following objectives: + increased AI-supported claims processing outside of Guidewire ClaimCenter + and support for all lines (property, liability, automotive).
• Further development of automated claims processing

Activities

• Interfacing IT & Business
• Design activities with documentation in Confluence, Jira: + Requirements engineering (functional and non-functional) + Design of REST endpoints and coordination with interface partners (esp. AI-colleagues) + Identification, design and evaluation of alternative solutions (moving away from a monolithic approach toward fine-grained endpoints, with code reuse across all lines if possible) + Creation / refinement of product backlog items in Jira, i.e. epics, user stories and tasks, incl. alignment with developers & POs during (pre-)refinement sessions + Using AXA Secure GPT when creating / refining user stories (description, acceptance criteria) and designing REST endpoints + Estimation and prioritization of user stories and tasks during Sprint Planning sessions + Coordination and support during the implementation of Product Backlog items + Driving decision making with preparation and presentation of decision-making documents
• Quality assurance: + Test management, including test case creation using Xray in Jira + Test execution using Bruno as REST client and in Guidewire ClaimCenter + Submission of test artifacts for PO approval + Analysis of production bugs

Methods Big Room Planning (aka PI-Planning in SAFe), Scrum, BPMN, EPK, UML, ERM, DDD

Tools / Tech Stack Teams, Confluence, Jira with Xray, OpenAPI/Swagger, REST, JSON, XML, MS Office, Bruno, GitHub repository (reading), Guidewire ClaimCenter, AXA Secure GPT (AXA's in-house GenAI solution based on Azure OpenAI)

• Project management in the area of “Campaign, Offer and Performance Management Classic” for PAYBACK partners from the retail, FMCG and financial services sectors
• Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing “PAYBACK Punkteübersicht”
• Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK departments and agencies
• Documentation of tasks and processes as well as onboarding of future job holders

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

• Detecting fraud patterns and implementing effective anti-fraud rules while maintaining acceptable false positive rates to ensure a balance between safety and a frictionless user experience
• Supporting ideation and roll-out of new trust and safety features to the platform to block fraudulent activity and increase user awareness for fraud
• Supporting Product, Development and Customer Support with BI reports and further guidance to identify and fight fraud and policy violations

• Project manager for the analysis, implementation, and optimization of digital processes
• Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
• Concept and implementation of content production and marketing activities
• Project management in omnichannel marketing and process automation
• Implementation of digital tools to improve customer acquisition and support
• Internal stakeholder management and coordination of external service providers

AI implementation for retail, DACH

• Repositioning of the company and development of the Go-to-Market: target segments, Value Proposition and messaging architecture for the DACH retail market.
• Leadership of the brand and website relaunch across more than 100 pages, from Creative Direction and copy through UX to delivery.
• Development of the Demand Generation stack and redesign of the CRM: pipeline, lifecycle stages, lead scoring and reporting.

• Developed a new iOS access-control scanning app for security/gate staff to validate RFID wristbands/badges in real time
• Implemented an online/offline hybrid architecture: scans are first checked against the API, with a fallback to local SQLite data in case of network issues, including complete access policy evaluation (zone, direction, scan limits)
• Developed a native iOS RFID bridge: connected the proprietary RFID SDK (QuantumSDK) via a custom Expo Config Plugin + Native Module; integrated LineaPro Bluetooth scanner hardware
• Implemented real-time updates via WebSocket (Pusher protocol), including private-channel authentication and reconnect with exponential backoff for device-/gate-/event-based configuration changes
• Designed a 3-level persistence setup (Keychain/MMKV/SQLite) for secure credentials, high-performance state and offline-capable scan/credential data
• Implemented incremental credential sync (Cursor + updated_after) as well as batch upload of scan logs after reconnect to ensure consistent data in field operations

C# Contract Programming for Special-Purpose Machinery/Visualization Technology

C# contract programming; .net; WPF, WCF, MVC, MVVM

Customization and further development of control software for special-purpose machinery (programming machine sequences), with corresponding interface connections to create a graphical user interface for the mechanical engineering environment (mapping scan processes in 3D)

Quality assurance before handover for use in the customer's live operations

Software, hardware and systems used:

• Windows 2003 Server
• Windows 2008
• Visual Studio 2012 and later
• Various customer-specific hardware and software
• .net Framework
• TFS

• Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
• Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
• Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
• Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
• Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
• Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
• Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
• Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
• Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
• Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
• Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
• Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
• Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
• CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
• Technical setup and structuring of data instances as well as coordination and support of data migrations
• Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
• Internal and external stakeholder management as well as coordination of interfaces and external agencies
• Technical project management from strategic concept development through implementation to analysis and continuous optimization

• Bedrock technology operations role providing the foundations on which PUMA's global product teams build PUMA.com and associated systems
• Managed a €3.5 million CAPEX portfolio including ~20 externals and 16 platform and tooling vendors
• Started up and led five functional teams for platform engineering, cloud administration, edge technology, continuous performance testing, and L2 support / incident management
• Person of last resort for mysteries, intractable bugs, compliance crises, litigation support, and black-hole issues where ownership was unclear or contested
• Sole author and driver of a multi-million-euro, multi-year RFP for Global Operations Center serving the direct-to-consumer technology estate for eCommerce, order management, and brick-and-mortar retail tech support
• Conceived, designed, developed and productionized Order Viewer, a secure internal application providing observability into PUMA.com order data at sub-second latency; independently delivered architecture, implementation, GCP deployment, SSO integration and organizational compliance.

Consulting on and implementation of technical processes in CRM and email marketing, international project management

• Driving app monetization and growth initiatives for Bundesliga products.
• Moderation of cross-team ideation workshops for idea generation.
• Amplitude Product Analytics, Google Ad Manager, Firebase.

• data integration for SAP marketing applications Emarsys and SMC
• processing data from SAP applications for email delivery
• event-driven architecture with around 50 microservices for processing several million messages per day during high season
• development of a marketing campaign management tool (frontend Angular, backend C# ASP Web API)
• support for the Product Owner in communication with stakeholders and creation of epics, stories, and tasks

• Strategic support for the CRM team in Kiel for Jaguar Land Rover.
• Development and implementation of industry-specific CRM strategies for marketing automation for Jim Beam.
• Development and implementation of target group-specific anti-churn and retention strategies for Landesbank Berlin.
• Selection and onboarding of service providers and agencies for Melitta.
• Consulting on the development of strategic processes and on the selection and implementation of a marketing automation software for Miles & More.
• Development and establishment of segmentation approaches based on use cases and customer value for NIVEA.