Emarsys Experts in Germany
matched in minutes with vetted, available specialists and the power of AI.Hire experts who work with Emarsys, SAP Emarsys and customer engagement flows for email, mobile, loyalty and segmentation. They help you shape campaigns, fix data issues and improve automation. Get fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Germany, who have recently used Emarsys
Michele Heine
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Ralf Roßkopf
Last position:
Program and Campaign Management at PAYBACK GmbH
- Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
- Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
- Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
- Documentation of tasks and processes as well as onboarding of the future role holder
Sascha Metzger
Last position:
Senior eCommerce & AI Engineer at UNIQBIT AG
Re-platforming an e-commerce shop to a microservice architecture
- Goal: Replace an outdated Shopware system with a scalable, future-proof solution based on microservices and a headless architecture.
- Led a full architecture consulting process and defined the microservice boundaries based on a headless architecture with commercetools as PIM/OMS and Next.js as the frontend solution.
- Developed and integrated several decentralized services (e.g. internationalization, personalization).
- Took over the configuration of central third-party systems such as Contentstack and Algolia.
- Built a stable cloud infrastructure on Google Cloud with monitoring via Grafana.
Technologies: commercetools, Next.js, Contentstack, Algolia, Google Cloud, Grafana, TypeScript, Shopware
Development of an international e-commerce platform
- Goal: Build a high-performance, user-friendly and international e-commerce platform.
- Defined a scalable, high-performance and maintainable software architecture that served as the foundation for the platform's international expansion.
- Selected a best-of-breed technology stack that enabled the development of an industry-leading shop and reduced development effort for new features by 30%.
- Ensured seamless integration of critical third-party systems (PIM, CRM, ERP) to guarantee end-to-end business processes and a consistent data foundation.
- Implemented comprehensive tracking and analytics tools for continuous performance monitoring and optimization of the customer journey.
Technologies: React.js, Next.js, commerceTools, Algolia, Salesforce, Heroku, CI/CD, PHP, Google Analytics
AI-powered personalization and customer data platform in e-commerce
- Goal: Replace static content with a dynamic, AI-based personalization strategy to increase user relevance and automate marketing processes.
- Designed and built a customer data platform to aggregate and combine customer and analytics data from distributed sources.
- Implemented automated categorization of customer profiles as the basis for delivering personalized content and product recommendations in the Shopware frontend.
- Developed a semantic similarity algorithm based on Python and OpenAI to calculate product and content similarity from user profiles.
- Built the technical connection to retail media platforms to control external ad placements along the customer journey.
Technologies: Shopware 6, Python 3, OpenAI, Elasticsearch, PHP, Symfony, Twig
Shopware tracking & consent architecture (GDPR) for 4 online shops
- Goal: Build a unified, GDPR-compliant tracking infrastructure across multiple shops with central consent management across several Shopware instances.
- Defined a comprehensive tracking guide and developed a modular architecture compatible across multiple Shopware versions.
- GDPR-compliant integration of Usercentrics and Adobe Launch through a central tag manager.
- Full tracking setup (page, order, product, user) incl. partner-specific tracking (Emarsys, Channelpilot, etc.).
- Detailed event and error tracking to proactively identify technical drop-offs.
Technologies: Shopware, Adobe Analytics, Usercentrics, Tag Manager, PHP, MySQL, GDPR
AI/LLM search engine with RAG and hybrid search (Python, Elasticsearch)
- Goal: Build an AI-powered search engine with RAG architecture and hybrid search to accurately match service providers from over 500,000 company records.
- Developed an automated data pipeline (web scraping + LLM) that continuously crawls company data and converts it into structured formats using LLMs.
- Implemented a RAG workflow incl. vectorization for semantic search to increase search accuracy and relevance.
- Configured and fine-tuned Elasticsearch for hybrid search (vector + keyword search).
- End-to-end development of backend API, frontend and deployment on live servers.
Technologies: Python, FastAPI, Elasticsearch, LLM, RAG, React, Docker, Web Scraping
AI/computer vision system (Python, ML) – object detection under difficult conditions
- Goal: Develop an AI-powered recognition system with reliable performance even in rain, fog, snow and darkness.
- Built and annotated a large training dataset incl. difficult conditions.
- Trained a YOLO-based object detection model; carried out systematic error analysis and improved data quality and preprocessing.
- Coordinated with stakeholders through regular status updates.
Technologies: Python, Machine Learning, TensorFlow, PyTorch, YOLO, OpenCV
Reinhold Mathmann
Last position:
Business Analyst, Proxy PO, Epic Owner, Quality Assurance at Digital Charging Solutions
- Design and supervise implementation, testing and rollout of end-to-end processes and system integrations (frontend & backend)
- Integrate with OEMs (Daimler, BMW/MINI) and CPOs (Ionity and others)
- Introduce CPO discount packages with lifecycle processes
- Implement consenting process for GTC & tariff updates and marketing opt-ins via SAP Emarsys
- Automate blocking/unblocking of customers and integrate MS Dynamics CRM and proprietary 3rd level tool
- Coordinate migration and go-live of new fleet portal
- Migrate PSP from Datatrans to Adyen (credit card, PayPal) and integrate SEPA/BACS with Adyen via webhooks
- Support and enhance OpenInformer billing engine: Oracle→PostgreSQL migration, PostgreSQL upgrade, regression test suite, performance troubleshooting, invoice relocation to Azure Storage
- Identify and analyze fraud cases and implement countermeasures
- Provide problem management, incident support and hypercare after major rollouts
Julia Weinmann
Last position:
External Campaign Manager CRM & Email Marketing Natüür at Natüür
- Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
- Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
- Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
- Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
- Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
- Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
- Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
- Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
- Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
- Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
- Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
- Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
- Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
- CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
- Technical setup and structuring of data instances as well as coordination and support of data migrations
- Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
- Internal and external stakeholder management as well as coordination of interfaces and external agencies
- Technical project management from strategic concept development through implementation to analysis and continuous optimization
Michael Gaskin
Last position:
Lead Global eCommerce Operations at PUMAGroup
- Bedrock technology operations role providing the foundations on which PUMA's global product teams build PUMA.com and associated systems
- Managed a €3.5 million CAPEX portfolio including ~20 externals and 16 platform and tooling vendors
- Started up and led five functional teams for platform engineering, cloud administration, edge technology, continuous performance testing, and L2 support / incident management
- Person of last resort for mysteries, intractable bugs, compliance crises, litigation support, and black-hole issues where ownership was unclear or contested
- Sole author and driver of a multi-million-euro, multi-year RFP for Global Operations Center serving the direct-to-consumer technology estate for eCommerce, order management, and brick-and-mortar retail tech support
- Conceived, designed, developed and productionized Order Viewer, a secure internal application providing observability into PUMA.com order data at sub-second latency; independently delivered architecture, implementation, GCP deployment, SSO integration and organizational compliance.
Kai Warstat
Last position:
Salesforce Account Engagement at Memodo GmbH
Consulting on and implementation of technical processes in CRM and email marketing, international project management
Michael Henze
Last position:
Agile Coach at BMW AG (Freelance)
Workshop preparation and facilitation for the BMW digital team to plan the Matko Cockpit product delivery for the second half of the year.
Team building and preparation of the Matko Cockpit product delivery roadmap.
Stakeholder alignment and workshop design.
Managing the workshop agenda, identifying focus topics, and topic prioritization.
Review of team sentiment and capturing impressions.
Identification, summary, and documentation of action items.
Methodologies used: Ice Breaker, Brain Storming, Story Points, Magic Estimation, Hypothesis Statement, Problem Statement, Dot Voting, and Parking Lot.
Tony Stubenrauch
Last position:
Interim Digital Excellence Manager at AstraZeneca
- Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
- Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
- Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
- Project management and leadership
- Monitoring & reporting of the respective measures
- Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
- Management of external service providers and agencies
- Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales
Michael Salzig
Last position:
Senior Software / Full-Stack Developer at DOUGLAS INFORMATIK & SERVICE GmbH
- data integration for SAP marketing applications Emarsys and SMC
- processing data from SAP applications for email delivery
- event-driven architecture with around 50 microservices for processing several million messages per day during high season
- development of a marketing campaign management tool (frontend Angular, backend C# ASP Web API)
- support for the Product Owner in communication with stakeholders and creation of epics, stories, and tasks
Sascha Moses
Last position:
Freelance Mandate at PAYONE
- Strategic support for the CRM team in Kiel for Jaguar Land Rover.
- Development and implementation of industry-specific CRM strategies for marketing automation for Jim Beam.
- Development and implementation of target group-specific anti-churn and retention strategies for Landesbank Berlin.
- Selection and onboarding of service providers and agencies for Melitta.
- Consulting on the development of strategic processes and on the selection and implementation of a marketing automation software for Miles & More.
- Development and establishment of segmentation approaches based on use cases and customer value for NIVEA.
Gunnar Wulf
Last position:
IT-Consultant at Independent Freelancer
- Enterprise and IT strategy
- Digital transformation
- Process and portfolio management
- Interim IT management
Bashkim Ukshini
Last position:
Senior Web Analyst at Freelancer / Self-employed
- Currently working with various clients across industries—from e-shops to local businesses such as sports & language courses and consulting agencies.
Gerrit Stroomann
Last position:
Restructuring at Automotive Supplier
- Competency mapping and conversion into a standardized taxonomy for over 100,000 employees.
- Efficiency improvements by job function.
- Assignment of all white-collar employees to nine divisions worldwide within four months.
Tobias Harth
Last position:
Solo Mobile Developer at The Event Verse
- Developed a new iOS access-control scanning app for security/gate staff to validate RFID wristbands/badges in real time
- Implemented an online/offline hybrid architecture: scans first hit the API, with a local SQLite fallback for full access policy evaluation (zone, direction, scan limits) offline
- Developed a native iOS RFID bridge: integrated a proprietary RFID SDK (QuantumSDK) via a custom Expo config plugin and native module; integrated with LineaPro Bluetooth scanner hardware
- Implemented real-time updates over WebSocket (Pusher protocol) including private-channel auth and exponential backoff reconnect for device-/gate-/event-based configuration changes
- Designed a three-tier persistence layer (Keychain/MMKV/SQLite) for secure credentials, fast state management, and offline-capable scan/credential data
- Developed incremental credential sync (cursor + updated_after) and batch upload of scan logs after reconnect to ensure consistent field data
Discover over 15,000 top freelancers
Statistics of experts using Emarsys
Aggregated from the professional profiles of matched freelancers.
Experience
18 years
Position duration
2.2 years
Positions per freelancer
13
Top business areas
Information Technology, Marketing, Product Development
Top industries
Information Technology, Professional Services, Advertising
Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
95%
Master's degree or higher
37%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Emarsys
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What Emarsys does
Emarsys is a customer engagement platform used to run personalized marketing across email, SMS, mobile and web. Teams use it to turn customer data into triggered journeys, campaign orchestration and lifecycle messaging. It is common in e-commerce, retail and other CRM-heavy businesses.
Core work
- Segmentation and audience design
- Automated campaigns and lifecycle journeys
- Product recommendations and dynamic content
- Loyalty, retention and reactivation flows
- Reporting, testing and campaign QA
Typical stack
Strong specialists know Emarsys configurations, data imports, APIs, webhook flows and tracking setup. They also work with CRM data, consent logic, template editing and integrations to storefronts or ERP systems. SAP Emarsys projects often need clean handoffs between marketing, data and technical teams.
When to bring in help
Companies bring in freelance expertise when campaigns stall, data is messy or a rollout needs to move quickly. The same applies during migrations, template rebuilds, segmentation cleanup or integration work. In Germany, remote collaboration is common, but on-site support can help when teams need close work with local marketing and IT.
What strong experts do
A good specialist understands both strategy and execution. They can translate business goals into audiences, journeys and reusable campaign logic, then test and refine the result. They document their work clearly so internal teams can keep using Emarsys without guesswork.
Signs you need a specialist
- Campaigns do not use the customer data you already have
- Journeys are hard to maintain or duplicate
- Tracking, consent or segmentation behaves inconsistently
- Your team needs help with SAP Emarsys integrations or migration
- You want cleaner automation across channels
Frequently asked questions
Need clarity? These are the questions we hear most often about Emarsys.
Emarsys is used to run personalized customer engagement across email, SMS, mobile and web. Companies rely on it for segmentation, automation, lifecycle journeys and retention campaigns. It is a strong fit when marketing needs to react to customer behavior instead of sending the same message to everyone.
SAP Emarsys is the name many people use after the SAP acquisition, while Emarsys is still the product name searchers often type. In hiring, treat them as the same core skill set. The work usually covers campaign setup, data use, automation logic and integration support.
A strong Emarsys specialist usually understands segmentation, lifecycle marketing, template work and data handling. Helpful adjacent skills include CRM operations, API basics, tracking setup and consent-aware messaging. If the project touches e-commerce, knowledge of product feeds and storefront integrations is valuable too.
A small Emarsys task may only need someone who knows the platform well and can solve a focused issue fast. Broader work, such as a migration or a full automation rebuild, needs deeper platform knowledge plus process discipline. The right level depends on whether you need execution, troubleshooting or strategic redesign.
Bring in Emarsys expertise when internal teams are busy, the setup is messy or a launch has to move quickly. It also helps when segmentation is weak, templates are inconsistent or campaigns depend on data fixes. Freelance support is often the fastest way to unblock marketing and technical work at the same time.
Emarsys is often weighed against tools that focus on marketing automation, CRM messaging or enterprise customer journeys. The right choice depends on how much personalization, data orchestration and cross-channel automation you need. If your business runs on customer data and repeat purchases, Emarsys is usually judged on flexibility and integration depth.
Yes, Emarsys work is often handled remotely, especially for campaign setup, troubleshooting and integration tasks. For German teams, remote collaboration usually works well when briefs, data access and approval steps are clear. On-site time can help when stakeholders need faster alignment across marketing, CRM and IT.
Look for a Emarsys specialist who can explain choices clearly, not just list features. Good signs are clean segmentation logic, stable automation flows, careful QA and practical documentation. Ask for examples of similar campaign structures, data cleanup work or SAP Emarsys integrations they have handled.
The average hourly rate of freelancers in Germany who have used Emarsys in their recent projects is 98 €, which corresponds to a daily rate of about 787 € based on an 8-hour working day.
Of the freelancers in Germany who have used Emarsys in their recent projects, 95% hold at least a Bachelor's degree and 37% hold at least a Master's degree.
On average, freelancers in Germany who have used Emarsys in their recent projects have 18 years of professional experience, with a single engagement typically lasting around 2.2 years.
The most common languages among freelancers in Germany who have used Emarsys in their recent projects are German (100%), English (100%), and French (26%).
The most common industries among freelancers in Germany who have used Emarsys in their recent projects are Information Technology (74%), Professional Services (61%), and Advertising (57%).
The most common business areas among freelancers in Germany who have used Emarsys in their recent projects are Information Technology (78%), Marketing (78%), and Product Development (70%).
Main locations of FRATCH Experts, who have recently used Emarsys
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
